f l o r e n c i a
v a n i
D R E A M
&
H O P E S
a book of portfolio by
Book
Dedicated
Dad and
Mom
category Abstract phase Observation
Introduction
book Dream
& Hopes
Concept
This book illustrate my thought, imagination, and everything else inside my head. Think, as we know is one of the important process in creative process, needed when solving some problems to make the artworks work not only great but also become a useful things with deep philosophy and meanings.
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7
Inspiration
The Space, Connections, and Dreams Every space of dreams have their own connection. People who dares to dream is the one who having a hope.
Keywords
Flo Art Adaptable Elegance
Feminine girl Black Blue Smart Twin Knowledge Flexible Thinker Mind
Mapping Letter F Playful Hope Drawing Illustrating Tidy Organized Simple
Conceptual Extraordinary Playful Dynamic Classy The
Thinker Statue Sit Brain Thinking Side Bold
White Colour Beautiful Easy Read Strong Clean Clear
Profesional Design Line Curve Elements Serif Work Portfolio
Artworks
& Hopes category Concrete phase Observation
Abstract
category
typography
craft art
table of contents
book Dream
illustration
Concrete
web design
Playful
cover
page phase
1
8 Observation
9 10
16
22 Create
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38
40
Thinking Concept
acknowledgement
branding
photography gallery
packaging
music video
business idea
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66
68 Deliver
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80
82
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11
Create make or cause to be or to become ; bring into existence ; pursue, be engage to creative activity; initiate; seek; organise; construct; produce; occasion; compose; set up; plan; make; start; run down.
& Hopes category Abstract phase Create
Treelusion
book Dream
Art
Aims and Objective To create optical illusion from a single 2D object with ink and brush.
Challenge The difficult part in this project is it needs to be detailed with correct composition and positioning.
Solution Experiment performed to find the right position and appropriate size of the shape to create a well-made optical illusion.
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year 2011
semester 2
sketches | brush | ink
Design tools
subject 2D
instructor
Dedy Dahlan
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17
book Dream
& Hopes category Abstract phase Create
Hermanto Laksana instructor
of Creativity
styrofoam | cutter | glue
subject Technique
Craft
tools
Sty-tue
Aims and Objective To create a unique 3D object from a Styrofoam material.
Challenge In order to form the object, I utilized some used Styrofoam with its origin form which is stiff and not easily bent. Therefore to make a more dynamic object with some curves and details, the artwork need to be done thoroughly.
Solution
year 2011
semester 1
Brainstorming and sketching were performed to understand the details and material of the object.
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19
book Dream
& Hopes category Abstract phase Create
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21
book Creative
Thinker category Abstract phase Create
instructor
The Portrait
sketches | SAI | tablet | photo tools
subject Personal
Digital Painting
Aims and Objective To create a painting of human in form of digital imaging.
Challenge Expression of the model in the drawing is one of the important elements to make the painting look livelier. Therefore it needs to be done thoroughly and detailed.
Solution
year 2014
semester -
In the process of drawing as it needs to be done thoroughly, the progress should be carried out step by step. Knowledge in drawing was also essential to form the artwork perfectly.
& Hopes category Abstract phase Create book Dream
Quindivin Typeface Design
Aims and Objective To create a painting of human in form of digital imaging.
Challenge Expression of the model in the drawing is one of the important elements to make the painting look livelier. Therefore it needs to be done thoroughly and detailed.
Solution In the process of drawing as it needs to be done thoroughly, the progress should be carried out step by step. Knowledge in drawing was also essential to form the artwork perfectly.
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year 2011
semester 1
tools
2 sketches | brush | ink
subject Typography
instructor
Satya Yudha
& Hopes category Abstract phase Create book Dream
Form
Garamond has a tradional, classic, and beautiful form. Furthermore, I am trying to making an elegance, classy, and masculine typeface on the garamond typeface.
Keywords
Concept
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Elegance Basicly elegance is a synonym for beauty that has come to acquire the additional connotations of unusual effectiveness and simplicity. It is frequently used as a standard of tastefulness particularly in the areas of visual design, decoration, the sciences, and the aesthetics of mathematics. Elegant things exhibit refined grace and dignified propriely. It’ll give classy and luxurious style that give an effect taste of expensive.
beautiful tasteful affected appropriate artistic classy clever dignified effective exquisite fashionable fine graceful
handsome high luxurious majestic modish neat nice noble rich simple stylish superior
The Shape From the unique and characteristic of Garamond typeface, designer try to refind the shape by doing the module-cutting in all serif parts. As a result, a new sans serif typeface generate a whole new typeface family. The treatment is give more emphazing the simplicity.
Module I made some module by cutting 15Ëš every serif. The result is every end on a letter has a diagonal cuttededge.
Upperside of a letter, designer use a 15˚ positive rotation for module.
& Hopes category Abstract phase Create
Module
book Dream
15˚
Experiment
Triangle For triangle based, there are 3 parts cutted. Letter A, V, W, v, w
Rectangle For rectangle based, there are 2-6 parts cutted. Letter B, D, E, F, H, I, J, K, L, M, N, P, R, S, T, U, X, Y, Z, a, b, f, h, i, j, k , k, l, m, n, p, q, r, t, u, x, y, z
Circle For circle based, there are 2 parts cutted. Letter C, G, O, Q, c, d, e, g, o, s
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Lowerside of a letter, designer use a 15˚ negative rotation for module. 15˚
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book Dream
& Hopes category Abstract phase Create
Special Cases For some letters there are some problem to do applied a module. For circle based letters, the edge already has met a demand from a module, so the cutting module did in the serif part. Furthermore, the letter “o� has no cutted part because of that reason, but the form has the same style typeface.
Proportion
Capheight
x-height
Baseline
Capheight x-height Baseline
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book Dream
& Hopes category Abstract phase Create
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book Dream
& Hopes category Abstract phase Create
Yudha instructor Satya
Share
tools
2 subject Typography
sketches | cdr | ai
Logotype
Aims and Objective To create a logotype from a word.
Challenge To show the meaning of the word in-depth by adding simple elements.
Solution
year 2013
semester 5
Using negative space to make a gestalt of the letter S.
Experiments
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35
book Dream
& Hopes category Abstract phase Create
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Deliver Come off, deliver, go, go over, pan out, work out ; flourish, prosper, thrive; cook, percolate ; salvage; emancipate, free, liberate, manumit, release; disentangle, extricate; recover.
& Hopes category Abstract phase Deliver
Chemical Engineering
book Dream
Illustration - Tee Shirt Design
Aims and Objective To create an illustration that can describe a chemical engineering stuff which then used as a T-shirt design.
Challenge I don’t have any background knowledge related to chemical engineering. The colors of the design should be limited.
Solution Studying and finding the right concept which suitable for the project.
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year 2012
semester -
tools
Project sketches | ai | cdr
subject Personal
instructor
-
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book Dream
& Hopes category Abstract phase Create
company Creatifactory
Tripops & Delisio
tools
graphic design subject freelance
ai | ps
wen design
Aims and Objective To make a web design suitable with the data.
Challenge Seperate the data was quite tough, because it is not only about transferring the number into graphic, but also about being responsible with its validity.
Solution
year 2014
semester -
I’m combining colors and make it still professional. Arranging every data into several part.
& Hopes category Concrete phase Deliver
Via Dolorosa
book Dream
Branding / Logo
Aims and Objective To make a logo of an event for a religion community.
Challenge The event was taking place during the Easter celebration on May together with the remembrance of Hail Mary.
Solution Making an ambiguity logogram with reverse colors technique and stained glass concept.
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year 2012
semester -
tools
Project sketches | ai | wacom
subject Personal
instructor
-
book Dream
& Hopes category Concrete phase Deliver
Logo Process
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Proportion
7,5x
10,75x
0,5x
x x
c100 m84 y47 k12 c0 m40 y60 k20 c0 m0 y0 k0
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book Dream
& Hopes category Concrete phase Deliver
Reverse Color
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“Via Dolorosa�. 2013. Digital Painting.
The artwork show two side, Holy Mary and Jesus carrying the cross. The stainedglass style concept is chosen because usually stained-glass using as the decoration of the church in the medieval-reinassance era, which make stained-glass identic the identity of Catholic.
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book Dream
& Hopes category Concrete phase Deliver
instructor Binandari
Holland Bakery
tools
subject VCD
3
Sketches | ai
Rebranding
Aims and Objective To create a new brand-image of Holland Bakery.
Challenge Since the project is to rebranding the image of the existing, therefore research and knowledge related to the company is a must.
Solution
year 2012
semester 6
I went to the company and asked for some materials which can be exercised to create the new brand-image.
& Hopes category Concrete phase Deliver
Logo Process
book Dream
Exercising on the previous logo that using windmill as the symbol. I’m trying to giving maroon colour to emphasize the exclusively.
I’m trying to make the windmill shape clearer than before.
I’m simplifing the shaping and changing the colour become orange which is showing the identity of “Holland”.
Experimenting to simplify the shape of windmill.
11,75x Logo
15,75x
x 1,5x 0,5x 0,5x
Orange Juice
x 0,5x
Browns
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I am trying to combining the shape between windmill and wheat to showing and emphasizing the bakery.
Alternatives
c0 m46 y100 k0
c25 m41 y87 k3
Exploring the shape of the wheat, still working, but it seems too rigid.
Still exploring the shape. In this time, I’m trying to make more natural. Seems it’s working.
Finalizing the logo.
& Hopes category Concrete phase Deliver
Wind Mill
book Dream
Holland Bakery has an unique outlet building with its windmill on the highest place in building outlets which is make to easy to recognise from the distance.
Logo The logo using the neon box, usually covered by stainless steel box with the neon inside, placed on the top of building. With the length 1,5 meters, it possible to seen around 250 far. Neon box has some advantages, such as the long life and has bright light effect.
neon/led
box (stainless)
translucence medium
Typefaces The typeface is using acrylic material. Beside it has very mordern style with the glowing edges, the acrylic material give effective in several ways. First, the less energy. Second, the less cable needed, so it is more look classy and stylish without reduce the function. The other typeface is still using neon box per character with the backlight effect. Therefore the red colour replaced by orange to stregthen the ambience of Holland Bakery itself. Usually this signage is using in small outlet as the commercial signage.
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neon/led
box (stainless)
neon/led
translucence medium
The Building Building is a project of signage. Signage is important in creating brand awareness in people’s mind. Besides that, signage also commonly used by the company to show their ambience identity.
Upper
1, 5 m
Distance Readability D = (c . H) / VA = (3438 . 1,5) / 20 = 257,85 m
1, 25 m
Distance Readability D = (c . H) / VA = (3438 . 1,25) / 20 = 214,875 m
Lower
HOLLAND BAKERY
0, 75 m
Distance Readability D = (c . H) / VA = (3438 . 0, 75) / 20 = 128, 925 m
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book Dream
& Hopes category Playful phase Deliver
company Creatifactory
Gayo Coffee sketches | ai | ps tools
subject Freelance
branding
Aims and Objective To make a branding for new coffee shop.
Challenge The branding should be suitable for the image of the coffee shop.
Solution
year 2014
semester -
To fulfill the target’s needs, the design should be unique, out-of the box, and creative.
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book Dream
& Hopes category Playful phase Deliver
Scientific Illustration
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Mood Board Coffee culture is a social condition that reveal the moment when every customer having a good time to drink a coffee. From that concept, this heritage stories visualized the history of coffee and the benefit with the several elements of illustration.
Surreaal Illustration
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book Dream
& Hopes category Playful phase Deliver
Background Gayo Coffee is arabica coffee varieties into one commodity that comes from Gayo highlands , Sumatra , Indonesia. Later in the Special Auction Event Coffee Indonesia dated October 10, 2010 in Bali , re Gayo Arabica coffee gained the highest ratings while cupping score. Certification and the achievement Gayo increasingly strengthened its position as the best in the world Organic Coffee.
& Hopes category Playful phase Deliver book Dream
Application Gayo coffee needs many design application to support their business. Start from the stationeries, ipad application design for ordering the menu, uniform, mural design, and the others.
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& Hopes category Playful phase Deliver bookDream
Laughing Stock re-branding
Aims and Objective To rebrand and create a menu book for Laughing Stock.
Challenge The challenge is to make a new face for Laughing Stock and make it suitable for the restaurant.
Solution Creating a smart illustration with unique logos.
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year 2012
semester -
tools
Project sketches | ai
subject Freelance
company
Creatifactory
Logo Application
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book Dream
& Hopes category Playful phase Deliver
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bookDream
& Hopes category Playful phase Deliver
Juliette packaging design
Aims and Objective To make a packaging that suitable with brands.
Challenge The packaging should have a sense of youth and suitable with the target market.
Solution To make it suitable with the target, designer choose the color of softness and youthful.
& Hopes category Playful phase Deliver book Dream
Kanevas Business Idea
Aims and Objective To support WWF program in order to conserve energy.
Challenge To trigger people’s awareness with the message of the campaign, an eye-catchy design is a must.
Solution Creating a smart illustration with several unique logos.
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year 2013
semester -
tools
Project sketches | ai
subject Personal
instructor
-
Sketches
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book Dream
& Hopes category Playful phase Deliver
& Hopes category Playful phase Deliver bookDream
4x
4x
Proportion
0,6x x
c10 m71 y73 k16
Warm Brown
Slim Tony Typefaces
ABCDEFGHIJKLM
NOPQRSTUVWXYZ abcdefghijklm
nopqrstuvwxyz
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& Hopes category Playful phase Deliver
Multifunction Bag
The bag can easily transform from backpack to a simple sling bag. Side A and B is on backpack, the others on sling bag. The sling bag is a reverse of the backpack mode, so the sling bag is in the inside of backpack.
book Dream
Side B
Bag Designs
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Side A
Side D
Side C
Side A
Side B
Side D
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book Dream
& Hopes category Playful phase Deliver
instructor EOS 7D | After Effect | Premiere
It’s Always a Good Time
subject -
tools
Music Video
Aims and Objective To make a music video of a song entitled “It’s always a Good Time” by Owl City for Orientation program in President University.
Challenge The concept of the video was using a long-duration shot with minimum cut scene. Therefore the quality of the video source must be high quality.
Solution
year 2013
semester -
Well-planned concept and directions should be performed to minimize the possible mistakes that might happen during the shooting of the video.
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book Dream
& Hopes category Playful phase Deliver
The Concept The idea of the video is to show how the orientation it is. The value of the story is about the committee giving the freshmen a challenge, then they would embrace they challenge together with their friends. The video concept is one-take video and syncronize lyrics. The idea to make people and viewer feel the flow and excited what will be happen next.
& Hopes category Concrete phase Deliver book Dream
Fog Over the Mountain
place Cisarua date May 25th, 2013 f number f/22 exposure time 1/50 ISO 200
Oil and Canvas
place Bandung date Oct 6th, 2012 f number f/5.6 exposure time 1/8 ISO 640
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Photography Gallery
True Color place Studio date June 19th, 2013 f number f/10 exposure time 1/200 ISO 100
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book Dream
& Hopes category Concrete phase Deliver
Acknowledgement
Thank You God, for the blessing, for the talent and ability, and everything. Lecturers, especially Ms. Kiki for the advices and directions, and Mr. Dino for his caring and trust. Also to other lecturers, Mr. Satya Yudha, Mr. Widhi Mutaqqien, Ms. Ina, Mr. Wildan, Mr. Dedy Dahlan, and Mr. Hermanto that already taught me how to be a good designer. Seniors, who inspiring me and open my knowledge a lot about design. VCD 2011, the one who support and make me to be a good designer. Clients, the one who give me a new experiences.
name Florencia
Vani
place, date of Birth Jakarta,
January 29th 1994 Celebration Boulevard AA 15 no. 6, Bekasi phone +62821 2248 3446 email flovani29@gmail.com add.
Objective
I am seeking an internship which contributed in Graphic Design institution for developing my skills and knowledgement, my personality, and sociality.
Education
President University, Cikarang - Indonesia, Visual Communication Design, Aug 2011 - present SMA Marsudirini Bekasi, Bekasi - Indonesia, July 2008 - June 2011
Experience
Bank BPR | Freelance for Calendar 2016 Creatifactory 2014 | Freelance Graphic Designer, July - November 2014 President University Student Yearbook 2014 | Design & Editorial Team, January - July 2014 President University New Student Orientation 2013 | Head of Design Division, August - September 2013 President University Student Yearbook 2013 | Design & Editorial Team,May 2013 AIESEC President University ( Social Organization ) | Communication Division, 2013 Sport Olympiad of President University | Head of Design Division, 2013 KANEVAS ( Entrepreneur Project ) | Project Manager, May - June 2013 President University New Student Orientation 2012 | Student Supervisor, August - September 2012 President University Major Association Campaign 2012 | Designer, 2012 President University Student Council 2011 | Head of Design Division, 2011 President University Idol and Song Writing ‘Beyond the Star | Head of Design Division, 2011 Bong Chandra School of Billionaire Bazaar at JIEXPO | Project Manager, 2011 Visual Communication Design President University Gathering 2011 | Finance, 2011 Proud to Be Catholic | Documentation Division, 2011
Skills
PC and Macintosh Adobe Photoshop, Illustrator, InDesign, After Effect, Premiere, Acrobat Corel Draw Photography
Language
Indonesian, native English, written and oral
Hobbies
Arts, craft, and travel.
t h a n k
y o u
a book of portfolio by
D R E A M
&
H O P E S