shelter
Press September 2014
Wood Sunglasses Made in Annecy
LE COLLECTIF SHELTER SHELTER A BRAND BORN ON CROWDFUNDING PLATFORMS
Rooted in time, the Shelter brand was created in July 2013 following the resounding success won on the crowdfunding platform KissKissBanBank. In 45 days, le collective raised more than 18000â‚Ź and 150 pre-orders for the manufacturing of pairs of sunglasses to be delivered in two months. Challenge taken up !
CROWDFUNDING KisskissBankbank
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GENESIS
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ulled by the rock and roll soundsfrom the 60’s and 70’s, the wooden sunglasses brandtakes its name from the famous Rolling Stones song« Gimme Shelter ».
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ust like their unconventional idols, this collective of four childhood friends has gone into the world of eyewear. Eager to undertake on their own terms, they created a brand combining style, expertise, local fabrication and social responsibility. GENESIS OF A BRAND FROM ANNECY WITH DISCTINCTIVE ROCK-AND-ROLL SOUNDS.
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A COLLECTIVE OF COMPLEMENTARY SYNERGIES
Florent
Julien
François
Emeline
His favourite tool of work : his drone
His favourite tool of work : his cabinetmaker ruler
His favourite tool of work : his caliper
Her favourite tool of work : Her Iphone
is the creative one, between the sketches and the code lines, he is always striving for something new. Inspired, he shapes the graphic and aesthetic universe of Shelterbetween nature and modernity, design and sincerity.
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one of the cabinetmakers of the group or “Mr the Exective director” whojokes about this title. Curiouswith an entrepreneurial spirit, always coming with more and more ideas, he likesto fuse all genres. His current challenge : developing new products
the second cabinetmaker is the wise spirit of the group.He likes to reflect on the brand’s strategic objectives. He organizes with great care the wood provisions which he classifies by variety and date, just like in a cellar full of vintage wines.
the only woman of the group brings up the feminine touch. From account management to business development, she enjoys to enlarge the visibilty of the brand and its universe among opticians and concept stores
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A THOROUGH FRENCH MANUFACTURING It is in their workshop, based in the city of Annecy, they manufactured their sleek and timeless first collection. Each frame is unisex (or genderless) and made with a multilayer wooden structure the maximize the linkage between robustness, flexibility, lightness and comfort.
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The citrus natural oils used to protect wood are eco-certified.
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COLLECTION SHELTER The Shelter sunglasses are the fruit of an offbeat vision of the eyewear world and are designed to arouse the curiosity of a community in search of authenticity and tradition. Each frame is unique and has its own characteristic associated.
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The Georges is the Shelter flagship style; a timeless sleek frame that fits every face.
The Dean immerses us in the 50’s, in the retro world of the famous actor, symbol and icon of an eternal rebellious youth
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The Duke draws inspiration from the world of Yves Saint-Laurent and his cleverness to redefine the codes
A SELECTIVE RESELLER NETWORK
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fter launching the online website in February, the collective started to canvass a selective reseller network in April; each of them chosen for their independence and their passion for the profession.
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n 3 months, over 30 optical shops and concept-stores are already supporting the initiative Shelter.
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The Shelter frames are provided with Carl ZEISS Vision glasses, category 3, 100% UVA-UVB. Each pair is delivered in a fair-trade Kysany linen case.
Press Contact: presse@shelter-shoponline.com Showroom Address Atelier Shelter: 6 zone artisanale d’aléry – 74960 CRAN GEVRIER FRANCE
www.shelter-shoponline.com
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