FLORICULTURE TODAY - April issue by S Jafar Naqvi

Floriculture Today April 2012

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Chief Editor

S. Jafar Naqvi

Consulting Editors T.V. Satyanarayanan K Dharmarajan Chief Coordinator M.B. Naqvi Editorial Coordinator Syed M K

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Printed, published and owned by M.B. Naqvi, Printed at Everest Press, E-49/8, Okhla Industrial Area Ph-II, New Delhi - 110 020 and Published from E-11/47 A, New Colony, Hauz Rani, Malviya Nagar, New Delhi-110017 (INDIA) Editor : S. Jafar Naqvi Vol 16....... Issue 11 ...... April 2012

Floriculture Today April 2012

Contents 8

Editorial

10 v

Cover Story Flowers and fruits offer feast to the eyes Mini Holland at Expo

— TV Satyanarayanan

Kick-start to ‘Year of Horticulture’ ‘Let’s brand our flowers,’ say experts — Anwar Huda

21 Awards List 22 Glimpses of Awards 26 Photo Gallery Glimpses of the 7th Flora Expo 2012 32

Expert’s View Expo opens up more business ties with neighbouring countries & Africa — Bharat Bhojane

34 v v v v

TÊTE-À-TÊTE Horti-Conference put many things in focus, says a Nigerian grower ‘Govt needs to provide a single window for floriculture’: Shrenik Ghodawat Dutch floral designer charms CM & visitors Rise n’ Shine ready to contribute further with the organiser: Michael Mendonca v This is INDEGA’s 1st participation in an Indian expo: Harald Braungardt, MD, INDEGA v Such Expos are vital for awareness, says A A Politiv’s India Director, Deepak Salunke 44

Ornamentals Pixie Variegata A newly evolved bougainvillea cultivar — B.K.Banerji

47 Event Report AHSI organizes ‘Annual Flower Show 2012’ in Kolkata 51 News J&K aims Rs 18-cr revenue from commercial floriculture in FY13

Floriculture Today April 2012

Editorial I

n the Union budget for 2012-13 presented to parliament, Finance Minister Pranab Mukherjee has included saffron development under National Horticulture Mission that aims at crop diversification. The Central Plan outlay for NHM for the year is Rs. 1350 crore. The move is part of the government’s 12th plan strategy of merging a number of on-going programmes into a set of missions to address the needs of agriculture development. Saffron, one the world’s most expensive spice by weight, is cultivated in India, mainly in Jammu and Kashmir, although recently its cultivation has been reported in some areas of Himachal Pradesh and Uttarakhand. Against the world’s estimated annual production of around 300 tonnes of dried saffron, India’s output is about ten tonnes -- 79 per cent of which in Pulwara district of J & K. Budgam, Srinagar and Doda account for the rest. India’s annual domestic demand is estimated at 20 tonnes, about 50 per cent of which is imported, mainly from Iran, which accounts for 90 per cent of the global production of saffron. Over 90 per cent of Iranian saffron is produced in its Khorasan province. Available figures on India’s saffron production show that the area under the crop in Jammu and Kashmir has declined in the last one and a half decades from about 5700 hectares to about 4000 hectares. What is more worrisome is the drop in productivity – from 3.13 kg per hectares to 2.50 kg per hectare. In terms of quantity, the production and import figures may look small, but imagine the effort involved --about 1, 60,000 to 1, 70,000 flowers need to be hand-picked to produce one kilogram of this spice! One can see women picking saffron flowers in Pulwara district of Kashmir in the harvest season – October-November – and the sight of stretches and stretches of these light purple blooms, considered a symbol of freshness and purity, is a tourist attraction in the state. While picking flowers, the atmosphere must not be hot, so the process is completed in the morning hours. After harvesting the flower is kept for drying for five days, after which they are kept in an airy container. Of late, solar driers are being used, to cut down the drying time to seven to eight hours. Two new schemes initiated recently to give a fillip to saffron cultivation in J & K are a National Mission on Saffron and establishment of a Saffron Park. Under one of the activities of this mission, participant saffron growers are distributed funds for rejuvenation of saffron corms so as to improve productivity. Other activities of the mission include strengthening of irrigation system, by digging bore wells, increasing product quality, mechanization, infrastructure improvement and establishment of quality testing and marketing facilities. The aim is to cover 3700 hectares under improved agri practices in four years. The growers get assistance in the purchase of equipment like weeders and hot-air driers and in the use of vermin compost. The objective is to raise the productivity level to five kilograms per hectare. The Saffron Park project, being launched by National Horticulture Board, would act as a common facility for sorting, grading, processing, packing and quality control – in fact, the whole lot of post-harvest handling practices. Hopefully, all these efforts would give the much needed boost to saffron cultivation – “Golden Zest,” as this activity is called – and bring more returns to the farmers though higher output and per hectare yield. Formation of cooperatives, particularly of small farmers, and branding of Indian saffron could also be considered as further steps to reap larger benefits.

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Views expressed by individuals and contributors in the magazine are their own and do not necessarily represent the views of Floriculture Today editorial board. Floriculture Today does not accept any responsibility of any direct, indirect or consequential damage caused to any party due to views expressed by any one or more persons in the trade. All disputes are to be referred to Delhi Jurisdiction only. .....Editor

Floriculture Today April 2012

Flowers and fruits offer feast to the eyes Mini Holland at Expo — TV Satyanarayanan

n “aesthetic walk”–this pithy statement by Chief Minister Sheila Dikshit said it all for thousands of general visitors who flocked NSIC complex in the national capital for three days to feast their eyes on exquisite varieties of flowers and other horti 10 Floriculture Today April 2012

products. For the large number of trade visitors, however, it was more than that: It was a great business opportunity. After a 20-minute walk round the grand show that was Horti Expo 2012, 7th International Flora Expo and 6th International Landscape & Gardening Expo

– all under one roof – the Chief Minister said she would have loved to spend more time going round the aesthetically pleasing pavilions than making a speech. But she had to go through the formality of making a speech to the assembled participants from India and abroad as she was the chief

Cover Story

guest invited to inaugurate the expo and the concurrent South Asian Congress on Horticulture. Acknowledged as the largest exhibition of its kind in south Asia, the expo, organised by Media Today Group, showcased outstanding developments in horticulture, floriculture and landscaping in India and many countries abroad. Besides production, food processing, farm inputs and farm machinery occupied an important place in the expo. Foreign participation Being a partner country, Holland put up a grand show and sent a large delegation. In all 16 countries were

represented in the exhibition. Delegations came from Nigeria, Nepal, Sri Lanka, Bhutan, Germany and Israel. INDEGA, which represents about 80 companies from the German Horticulture Industry, was participating in the event for the first time — (Interview of INDEGA’s MD on page 40). Twenty Indian states and a number of private sector companies put up impressive pavilions to display their skills and performance in production, processing, and marketing, including exports. Visibly impressed by the wealth of choice fruits, vegetables and flowers in all colours and shapes on display, Sheila Dikshit noted India has become a great centre for horticulture. Even a decade or so ago, she said, India was not producing so many varieties of vegetables and flowers. Broccoli, baby corn, or even mushroom, are comparatively recent introductions, but they have secured a place in Indian kitchens. She congratulated Indian agriculture scientists who have developed the production technology for a wide variety of good quality vegetables and fruits. However, Sheila Dikshit said, a worrisome aspect is that 40 per cent of the vegetable production is going waste, mainly for want of proper storage facilities. Better yields are very necessary, but equally important is creation of effective cold storage facilities to maintain the quality for the consumers. The next step should, therefore, focus on “conserve for consumption.” The Netherlands ambassador to India Bob Hiensch said that despite limited land resources, his country ranks as the second highest agri exporter in the world. It has also secured No I place in value addition. He attributed this achievement to use of hitech techniques in production and processing. He pointed out that Holland is already cooperating with government agencies like National Horticulture Mission and National Horticulture Board. This expo itself is a fine example of IndoDutch cooperation. Bhutan’s Ambassador V Namgyel stressed the growing importance of floriculture in Bhutan. The rich fund of expertise and technologies displayed at this Expo could be of much help to Bhutan Floriculture Today April 2012 11

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and other south Asian countries. In his address of welcome, Joint Secretary and Mission Director, NHM, Sanjeev Chopra pointed out how increasing family incomes and changing lifestyles are contributing to horticulture getting an important place in agriculture all over the world. The trend is very much evident in India. Sachid Madan, Co-Chairman of FICCI Agriculture Committee, said fruits and vegetables retailing has an enormous potential in India. It is important to streamline the supply chain. “It is a matter of getting and doing the right things in a systematic manner.” Large visitor turnout At the three-day exhibition, which drew over 15,000 visitors, maximum crowds were seen at Flora Expo, which, as usual, was at its colourful best. The number of Indo-Dutch companies there presented a look of a mini Holland. These companies, Indian states and domestic companies engaged in floriculture were vying with one another to display their 12 Floriculture Today April 2012

best produce. Roses, carnations, gerbera, anthurium, orchids, and what have you — in fact, a wide variety of flowers, and ornamentals in virtually all colours and shapes were on display. The exhibition, this time, was spread across on 60 per cent more area than of previous year. Prominent among the participant Indo-Dutch companies were Florence Flora, Rise n’ Shine Floritech Sheel Biotech, K F Bioplants, Zopar exports, VWS Bulbs and Sabeer Biotech. Florence Flora, representative of Anthura -- world’s largest anthurium company -- organised live demonstrations by a Dutch expert on floral designing using different flowers for different occasions. Indian Flowers & Ornamental Plants Association along with the organisers, Media Today Group, donated the space at Holland Pavilion to promote modern floral design concepts, with the help of Netherlands Embassy to create more business opportunities for flower growers in domestic market. Chief Minister Sheila Dikshit, Radha Singh, former Union Agriculture Secretary, Kavita Poddar, head of Pushpa Bitan Friendship

Society — a known body recognised by World Association of Flower Arrangers (WAFA) — Kanta Bukhari of Delhi-based Ikabana Society, Ohara Institute Representative in Delhi and other prominent persons witnessed the demonstration and thanked the organisers for this new initiative of trade promotion. The organisers have decided to hold such programmes next year also with a few value additions by inviting more experts from different countries, apart from renowned designers in India. The President of Sri Lankan Produce Exporters’ Association Ramya Weerakoon also showed interest in sending Sri Lankan floral designers and experts in green arrangement. Sri Lanka has different concepts in the use of greens as base material in floral designs, she said. Floral Art Two floral art items at their best at the expo were at Tamil Nadu and Delhi pavilions. The model of a giraffe made of marigold and other flowers and a mother crane feeding its young one

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made of white Babuna, a chrysathamum variety, were eye-catching pieces of art kept in front of Delhi’s department of environment pavilion. The main attraction in the Tamil Nadu pavilion was a temple Gopuram, eight feet tall, made of roses and other flowers. The Gopuram’s top was decorated with flowers and ornamentals like bird-of-paradise and Torch-ginger to give a realistic look to the model. A newly developed pink bird-ofparadise variety, large in size, was prominently exhibited at the Kerala pavilion. The Sri Lanka pavilion had problem on the first day as its exhibits were quarantined at the Delhi customs. But all those beautiful plant materials were put on display on the second day. The exhibits reflected the amazing variety of plant resources in the country. Largest producer India’s largest cut flower producing company Ghodawat, based in Kolhapur in western Maharashtra, set up a large pavilion to showcase its performance. An official explained that the company produces a range of flowers and exotic vegetables in its greenhouses covering an area of 120 acres. The aim is to increase its greenhouse area to 500 acres in the next three years. The present production is 2,50,000 stems of roses, gerbera, carnations, gypsophila, tube roses, gladiolus and liliums. Participant Indian states were represented mainly by their horticulture, environment and gardening departments.

Flowers, fruits vegetables and horticulture products from various states presented a grand spectacle, emphasizing the growing popularity of horticulture among the farmers Flowers, fruits vegetables and horticulture products from various states presented a grand spectacle, emphasizing the growing popularity of horticulture among the farmers. Sikkim gave a fine exhibition of its orchids, while Mizoram excelled with its display of anthuriums of different cololurs, besides other flowers grown by women’s self-help groups. Himachal Pradesh’s Department of Horticulture put on view its cololurful carnations, gladiolus, lilium and other flowers. It was explained that carnation has proved to be a major commercial flower crop for growers in the state. Carnations conforming to International quality standards are being produced in districts of Solan, Bilaspur, Chamba, Mandi, Sirmour and

Kullu. The annual production of cut flowers from the state is 20 million stems with a gross turnover of 75 million rupees. Aromatic crops &floral products The Directorate of Horticulture of Rajasthan exhibited not only its fruits and vegetables but also medicinal and aromatic crops like Sonamukhi, Aswagandha,, which are processed and exported as well. An official explained that Rajasthan is a leading spices producer, accounting for 68 per cent of the country’s production of coriander, 39 per cent of cumin, 89 per cent of fenugreek and 24 per cent of garlic. Europe and south Asia are major markets for the spices produced and processed in Rajasthan. The visitors had a good view of Rajasthan’s floral treasure. The fragrance Floriculture Today April 2012 13

Cover Story of Ajmer’s roses is well known. Officials explained that roses from Pushkar in Ajmer and Haldi Ghati in Chittorgarh open up great scope for processing into items like rose scent, rose water, Gulkhand and dry petals for export. For plant lovers, the nursery section was a big attraction. Leading nurseries displayed their best planting material and ornamental plants and they received many business enquiries. F & V section In the vegetable and fruit section, Madhya Pradesh’s Directorate of Horticulture showcased some impressive varieties of vegetables like brinjal and potato produced by progressive farmers. Among them was a giant-size blue brinjal (round variety) produced by a farmer in Divlakheri village in Hoshangabad district and large Hunsona variety potato grown by another farmer of Jalalkheri village in Ujjain. The Northeast Regional Agricultural Marketing Corporation (NERMAC) gave a good display of horticulture products from the north-eastern states. They

14 Floriculture Today April 2012

included dried King Chilli (most pungent) from Nagaland, fresh strawberries, kiwi fruit juice, and many other value added products. Choice varieties of fruits, vegetables and processed food products were also on display at the pavilions of Haryana and Punjab, where farmers are reaping the benefits of Horticulture Mission’s programmes. Among the items at Haryana pavilion attracting visitors’ attention were cherry tomatoes, looking specially small as they were kept near bigger fruits of the same family. Haryana officials distributed to interested visitors, specially farmers, pamphlets giving elaborate information on how to grow vegetables like potato, tomato, brinjal, ladies’ finger, cabbage and cauliflower. These pamphlets carried details like types of soil needed, water requirements, time of sowing and harvesting and application of nutrients.. Similar guides to farmers for growing vegetables round the year were also available at the Delhi pavilion. There were many other attractions as well at the expo — nurseries offering

a variety of plants, farm machinery and equipment, organic food and so on. Jain Irrigation, in its pavilion, carried a good slogan: “More crop per drop”, emphasizing the importance of water saving techniques like drip irrigation and sprinklers. Its new introduction is solar powered. drip irrigation system. The company is manufacturing also solar panels and accessories required for solar pumping systems. As principal sponsors of the event, National Horticulture Mission, Horticulture Mission for North-eastern and Himalayan States and National Horticulture Board put up their pavilions which provided information on their activities to promote horticulture. APEDA was also prominently present and it sought to highlight its role in export promotion. Overall, it was a grand show. Regular visitors to the expo series said in one voice that the event has been growing from strength to strength every year, ably serving the cause of horticulture development which has high potential to augment income and employment. n

FLORICULTURE TODAY April 2012 15

Welcome address delivered by Sanjeev Chopra, JS MoA and MD, NHM at the Inaugural Function. (L-R) M B Naqvi, Sachid Madan, Bob Heinsch, Sheila Dikshit, CM, Delhi and V Namgyel

Kick-start to ‘Year of Horticulture’ ‘Let’s brand our flowers,’ say experts — Anwar Huda

aving nudged itself to the centre stage of agriculture development, Indian horticulture faces a big challenge – How to grow faster to meet the rising demand for horti products. Against the record growth rate of ten million tonnes per annum in the last five years – to reach a new high of 231 million tonnes of fruits and vegetables – the task ahead is to quicken the pace to add 15 million tonnes annually in the 12 the Plan. This scenario was projected by Dr H P Singh, ICAR’s Deputy Director General (Horticulture) in his valedictory address to South Asia Horticulture Congress in New Delhi. While horticulture has made 16 Floriculture Today April 2012

rapid progress in the last few years, Dr Singh said, the big challenge of this sector now is to match the production to meet the rising consumption demand, fuelled by people’s higher incomes, changing lifestyles and health consciousness. Adoption of new technology on a larger scale holds the key to meeting new targets. Dr Singh noted that horticulture is contributing 23.5 per cent of agriculture GDP, from less than ten per cent of the land under agriculture. From being a hobby of Maharajas and Zamindars in the past, horticulture has emerged to become the most popular option for the farmers.

Dr. S. M. Khan, DG-Doordarshan News informed about the proactive role that DD is playing in promoting Horticulture through its programmes. DD, he said, would be happy to telecast success story in this field and invited contributions for this purpose. Sponsored by Union Agriculture Ministry, which is celebrating 2012 as the ‘Year of Horticulture,’ the two-day congress was held as part of the Expo series -- Horti Expo, Flora Expo and Landscape and Gardening Expo, all under one roof -- organised by Media Today Group in New Delhi.

Cover Story Advisory Committee Under the Chairmanship of A K Thakur, Addl. Secretary, Ministry of Agriculture, an Honorary Advisory Committee was formed to facilitate organization of this conference, focused on South Asia as an emerging horticulture market and technology transfer among farmers for future development. The committee members included, CoChairman, Sanjeev Chopra, MD - NHM & JS – MoA; Co-Chairman, Dr. Gorakh Singh, Commissioner of Horticulture – MoA; Adviser (Finance), Alok Sheel, JS, Dept. of Economic Affaires – MoF & Chairman SDF Board ; Adviser (Exports) Asit K Tripathy, JS - MoCI, Chairman – APEDA ; Adviser (Marketing) Bijay Kumar, MD-NHB; Adviser (Processing) Amrit Lal Meena, JS – MoFPI; Member Secretary Shailendra Kumar, Director (Horti)- MoA. The members of the committee: Dr. S Baskar Reddy, Additional Director, Head, Agriculture Water & Rural Development, FICCI; Krish Iyenger, JS – NCPAH ; Dr. S D Singh, Director Horticulture, Delhi Govt.; Dr. B S Negi, Deputy Commissioner – NHM;: Dr. R.K. Sharma, Sr. Zonal Director & Head-Cold Chain – NHB; Primal Oswal, Vice-PresidentIrrigation Association of India; M B. Naqvi, Chief Coordinator - Horti Expo & Flora Expo; Rathinam R Murthy, President, TNFGA & Member NHB Board; Dr. Sangita Ladha, Director - IHITC, Jaipur; S Jafar Naqvi, President - Indian Flowers & Ornamental Plants Welfare Association (iFlora) & Coordinator - Horti Expo 2012 Chief Guest of Valedictory Session and Award ceremony was S Dave, who is the

elected Chairman of Codex Alimentarius. In his brief address Dave emphasized the importance of quality and safety, whether the produce and products are for the domestic or for export markets. In all bilateral and multilateral negotiations that he has participated, Dave said, he found the utmost concern of importing countries was getting consistent supply of products conforming to quality and health safety norms. Good processing and good packaging are not enough; good agricultural practices are vitally important. Over 25 presentations were made by speakers at the congress, which had five technical sessions, an interactive session and a panel discussion. Special Session In the special session for senior officers and foreign dignitaries, which was chaired by Sanjeev Chopra, Joint Secretary, NHM, Agriculture Counselor in the Netherlands embassy Henk van Duijn said quality was of paramount importance in horticulture. Towards this end, his country was cooperating to promote new technology in India. Education and training played a vital role in quality improvement. In this context, he said Holland pavilion at the expo was giving video demonstration of new techniques and technology every half hour. Denmark’s Agriculture Counselor Paolo Drostby noted that horticulture has become a key sector in India. Denmark, he said, is a good market for mangoes and other Indian fruits. But the pesticide problem needs to be sorted out.

S Jafar Naqvi delivering vote of thanks to all participants, sponsors and attendies at valedictory session (L-R), M B Naqvi, S M Khan, S Dave, Dr H P Singh, Anand Krishnan & Dr Satyaveer Singh Floriculture Today April 2012 17

Cover Story Nepalese Delegation â&#x20AC;&#x201C; Members of Floriculture Association of Nepal at the Horti Conference

Counselor in the embassy of China Ge Songxue said China and India shared the similar awareness on agriculture development. The scope for bilateral cooperation in this field is indeed vast. Minister Counselor in Iran embassy S. Saeid S. Moalemi stressed the role of farm scientists and said; they should interact with farmers. Iran is also organizing some expos on latest agriculture technologies to help the farmers. Dr. Jose Samuel, Chief Consultant, NHM, chaired the session. Floriculture in South Asia One technical session on the second day of the congress was devoted to emerging floriculture sector in South Asia. This was followed by a panel discussion on floriculture and a session devoted to nursery and pot plant industry. In the discussions on floriculture in south Asia, Lok Nath Gaire, former Vice-President of Floriculture Association of Nepal made presentation on status of this emerging industry in his country. He said floriculture is growing in Nepal, at a rate of ten to fifteen per cent annually. A major constraint is lack of trained manpower. Some quantities of flowers are being exported to Japan and the Middle East. The growth potential for this industry is high. Ms Ramya Weerakoon, President of Floriculture Produce Exporters Association of Sri Lanka said the growth of this industry is significant in her country, 18 Floriculture Today April 2012

thanks to ideal climate and availability of skilled manpower. For the last few decades, the export growth has been remarkable. Forty per cent of the exports are to the Netherlands. Other important markets are Japan, South Korea and the Middle East. She said Sri Lanka can export exotic plants and greens to India which can enhance the beauty of Indian floral arrangements. Lessons from Africa Speaking on lessons from South America and African nations, floriculture expert Avinash Mokate said small and medium farmers should not compromise on quality of plant material as its happens now in India. He said altitude reflects on quality of flowers like roses. Water quality is also very important. Economy of scale can help in keeping costs down. Victor Monster of Escube Horticulture, Australia made a presentation on Liquidseal, a unique patented product developed for adding value to cut flowers, harvested bulbs and some fruits. Panel Discussion A Panel discussion, moderated by iFlora President S Jafar Naqvi, followed. The participants were Bharat Bojane of Rise nâ&#x20AC;&#x2122; Shine, Mallikarjun Kumar of Zopar Exports, Rownak Gutgutia of Florence Flora and Dr Sangita Ladha, Director, IHITC, Jaipur. The following points were made in the discussion. Indian flower buyers and

Cover Story sellers are not as conscious about quality or variety as those in Europe. The Mandis in India are not well organized, with the result the stress is more on colour and not on variety. Syed Jafar Naqvi in his sum-up said branding is important. “We should create identity of flowers and not sell them as a cheap product.” Dr. Sangita Ladha, Director, IHITC, Jaipur, chaired the session on green sector — on nursery and pot plant industry. Kasper, Asia Manager of Anthura outlined the activities of the company. A K Gutgutia of Florence Flora said his company, which has its own tissue culture lab in Bangalore, gives technical support to farmers. It is also developing pot plants and indoor plants for decorations and these can serve as better gifts than bouquets, as they would last longer. Horti Scenario On the opening day, the first technical session was devoted to international and Indian horticulture scenario, Rubert Konijn of Greenport Holland International said Holland’s horti exports were worth one billion euros. It has 10,300 hectares under greenhouse, 80 per cent of which grows horti products. The strength of Dutch agriculture is high technology to produce more with less energy and other inputs. In his presentation on India’s agri export potential, T S Vishwanath, Principal Adviser, APJ-SLG Law Offices, said although in value terms the Indian exports look impressive, in terms of percentage of global trade, there is along way to go. A welcome change in India’s agri exports of late is the increasing share of processed food items. One problem on the export front is that the number of sanitary and phyto-sanitary regulations issued by WTO member countries stand at close to 2000. Most of them relate to food additives and pesticides. It is difficult for small farmers to keep track of all of them. More expos of this nature would help to bring together the farmers, industry, business and government for greater interaction to sort out such issues. S Bhattacharjee, MD of North Eastern Regional Agricultural Marketing Corporation (NERAMAC) detailed the work being done by the corporation

S Dave emphasized the importance of quality and safety, whether the produce and products are for the domestic or for export markets to improve production and marketing of various horti products of North eastern states. NERAMAC, he said, has a pineapple juice concentration plant, a cashew processing unit and a ginger processing plant. N K Jawa, CEO of Fresh and Healthy Enterprises Ltd, a public sector undertaking under the Railway Ministry, outlined the initiatives of his organization in the marketing of fresh produce. After the tea break, the second technical session, chaired by Henk van Duijn, Agriculture Counselor in the Netherlands Embassy, was devoted to latest technologies for improvement of horticulture crops. Harald Braungantdt, President of INDEGA presented a survey of German Horticulture technologies and focused on the role of INDEGA. As MD of the association, he offered INDEGA’s cooperation to Indian horticulturists to promote this sector. President of Netherlands Agro & Food Technology Center Jan Hak said creation of an integrated chain would hold the key to success in potato production, processing and marketing. He stressed the importance of hybrid seeds, greenhouse management and adoption of best technologies to give a boost to this important horti crop. Issues concerning quality guarantees in seed potatoes, plant breeders’ Right and Inspection were focused by Sierd Folkertsma, of NIVAP, Dutch Seed Potato Association. He stressed on the importance of research and farmer education. Proper storages should be created near the growers’ farms, he said. Holistic Approach In his presentation, Marjin Leijten of Greenport Holland International called Floriculture Today April 2012 19

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for a holistic approach in horti business. Farmers, government and knowledge institutions, what he called the golden triangle, must work closely together. Public-private partnership would yield good results. Prekash Ramsingh of Lentiz said skill impartation is important not only to farmers, but also to those handling the produce so as to maintain quality and prevent food losses. Indian industry needs to improve in packaging and marketing. The session was chaired by Dr R K Sharma, Zonal Director, & Head Cold Chain, NHB. The next two sessions — on strategies to double production and on emerging floriculture sector in south Asia — were integrated into one. Errol van Goenewoud, Chief Commercial Officer, Omnivent, noted that potato prices were a political issue in India some time back. He stressed the importance of storage. Proper refrigeration with water and air circulation can improve quality and increase returns on investment. Adoption of better technology in harvesting and transportation is equally important. He briefly outlined the merits of Omnivent 20 Floriculture Today April 2012

systems to enhance quality and achieve good returns. The last technical session was on precision farming and water management. The session was chaired by Krish Iyengar, Joint Secretary, NCPAH. Ms Ruchi Kanwar of Harvel Aqua India spoke on the advantages of drip irrigation – water saving, labour saving and power saving. It can also increase yield levels up to 52 per cent. R R Shah, MD of Vardhman Fertilizers, spoke of the importance of micronutrients to improve quality of fruit and vegetable crops. Anand Zambre, Joint Director of IHITC, Jaipur said vegetable farmers of Rajasthan are quick in learning new techniques of production for export. They are producing export quality vegetables like zukini and red and yellow capsicum. Winding up the final session’s discussions, Krish Iyengar said since water is becoming increasingly scarce, finding new solutions to save this precious resource has become vitally important. The two-day congress indeed gave a right start to the ‘Year of Horticulture’ that the Union Agriculture Ministry has decided to celebrate. n

AWARDS LIST

Award Winners Following is the list of Award Winners. The Awards were presented by S. Dave, Chairman of Codex Alimentarius, and Dr. H. P. Singh, Deputy Director General (Horticulture), ICAR in the presence of S. M. Khan, DG-Doordarshan News. 1.

Bayer Cropscience Ltd., Mumbai – (Amit Sharma)

Cane & Bamboo Technology Centre, Assam – (P. Longvah)

Dept. of Horticulture, Himanchal Pradesh – (Ofﬁ cials)

Dept. of Horticulture & Soil Conservation, Manipur (Ofﬁ cials)

Dept. of Horticulture & Plantation Crop, Tamilnadu (Ofﬁ cials)

Directorate of Horticulture, Mizoram – (Samuel Rosanglura)

Florance Flora, Bangalore, - (Abhishek Gutgutia)

Godhawat Agro Pvt. Ltd., Jaisinghpur, Kolhapur, Maharashtra – (Avinash Jadhav)

Haryana State Horticulture Development Agency – (Dilbagh Singh, APO)

10. Horticulture & Cash Crops Development Dept., Sikkim – (D.K. Bhandari and other Ofﬁcials)

12. International Horticulture Innovation & Training Centre (IHITC), Jaipur – (Sangeeta Ladha) 13. Jain Irrigation Systems Ltd., Jalgaon – (Subodh Saraf) 14. KF Bioplants Pvt. Ltd., Pune – (Manish Chakurkar) 15. National Horticulture Board, Gurgaon – (D. P. Singh) 16. Netafame Irrigation India Pvt. Ltd., Gujarat – (Ranjit Patil) 17. Sri Lanka Export Development Board. – (Gayani) 18. Rise n’ Shine Biotech Pvt. Ltd., Pune – (Bharat Bhojane) 19. Sheel Biotech Ltd. – (Sanjay Chandak) 20. Zopar Exports Pvt. Ltd. – (P. Mallikarjun) 21. Poppelmann Gmbh & Co. KG, Germany – (Philipp Richter) 22. Pushpa Bitan Friendship Society, Kolkata – (Kavita Poddar) 23. Partner Country – Embassy of Kingdom of Netherlands – (Anand Krishnan)

11. INDEGA, Germany – (Harald Braungardt)

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Awards

Award Winners Following is the photo-list of Award Winners. The Awards were presented by S. Dave, Chairman of Codex Alimentarius, and Dr. H. P. Singh, Deputy Director General (Horticulture), ICAR in the presence of S. M. Khan, DG-Doordarshan News.

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Awards

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Awards

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Photo Gallery

Glimpses of The 7th Flora Expo 2012

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Photo Gallery

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Photo Gallery

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Photo Gallery

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Bharat Bhojane, taking Best Display Award at 7th Flora Expo 2012

Expo opens up more business ties with neighbouring countries & Africa — Bharat Bhojane G M (Business Development) Rise n’ Shine Biotech Pvt. Ltd.

A techno commercial expert, Bharat Bhojane is an established authority in the floriculture industry. He participated in the South Asia Horti Conference and made meaningful contributions to the panel discussion. He stressed the need for training institutes in the country to train people in floriculture.

LORA Expo is an excellent platform to facilitate the collaborative efforts of Indian and foreign companies in the Flori Space for business development. The experience of Rise ‘n Shine during the recently concluded exhibition is in itself evidence of such symbiotic initiatives. The concept is basically a win-win approach for mutual benefit which results in accelerated growth. Our growing economy has generated momentum in many industries including flori-culture which is set to make a quantum leap with an exploding demand in the near future. The world has woken up to this reality and big names have taken notice of it. It was a revelation to see the plethora of representation from the entire spectrum of the business - from Arboretum to Zauschneria. We shall soon become a net importer of flowers - India has 32 FLORICULTURE TODAY April 2012

established itself as a “flower power”! On fl oriculture in Africa It was a pleasant surprise to see the presence of African interests during the Expo - The race for space in the Dark Continent will gain momentum and it shall remain a logistics driven endeavor. Thanks to the opportunities offered, we have already made valuable contacts with potential collaborations in Africa many of whom were “first timers”. On SAARC We are likely to see a greater representation from other Asian countries including Nepal and Sri Lanka - the presentation by Ramya Weerakoon, President of the Floriculture Produce Exporters

Expert’s View Association, Sri Lanka was indeed well received as was Loknath Gaire, former Vice-President of Floriculture Association, Nepal. The regional players will definitely have an impact on the Floriculture business environment in India. Potentials in India Closer home we need to take notice of our Indian growers who demand quality with a techno-commercial approach. Though we saw many regular growers it was encouraging to see some new entrepreneurial entrants. We need to reach out to these potential members of the community to encourage them in the future - the Media Today Group can start an initiative in this domain and facilitate hand holding to soften the “transplanting shock” of the fledgling start ups. Expo provides platform for idea exchange The exchange of ideas and opinions at the Expo has given a definitive professional approach to the event. The participation and free brain storming was indeed encouraging both at the formal and informal levels. On infrastructure We also need to address the critical back end of the business with contributions in infrastructure and supply & cold chains initiatives in public-private participation will give value addition as a growth accelerator to the industry.

flower auctions in the Netherlands. They have planted mainly red, white, yellow and pink varieties: (Red 25 per cent, White 25 per cent, yellow 20 per cent and pink 20 per cent and others 10 per cent). These farmers are selling their flowers mainly in Pune and Delhi markets. They are happy at the outcome of their efforts, and this year, they have planned for expansion of project. The bankers and Government officials are willing to help them in their expansion programme. All the stakeholders are happy and they realized polyhouse farming is better than growing open field crops like sugarcane. They will also develop their other areas as regular income is coming from the sale of flowers. The same scenario of carnation is in Ootty and Kodai area. We invited a group of farmers and shown them our facility to make them understand propagation of plants of Carnations and Gerbera. We have held seminars on technical aspects on Carnation growing with respect to climate of Ootty and Kodai. They are also very happy about the good season and realization in year 2011-12. They are also in the phase of expansion and placed good orders to us for this season. In the field of Gerbera, the expansion is happening mainly in Gujarat, Karnataka and Uttarakhand. Gerbera growers want mainly red, white, yellow, pink and orange color with green center. The demand of flower is increasing and Government is also supporting. This is good for floriculture. (As told to Anwar Huda)

On global participation at the expo The international presence at the Flora Expo was evident with the subtle display of national colors. German companies have started gaining visibility this year and they are likely to have a larger presence in future events - double dip economic recession in Europe may have nudged many continental companies to seek fresh avenues and markets outside the traditional footprint. The influence of the Kingdom of the Netherlands was visible with its “orange carpet” presence including a social event hosted at the ambassadorial residence. Our own States had their stalls with the evidence of the local flavor & fragrance - In all it was an exciting experience and we are looking forward to the next exhibition both in color and scope. On Floriculture scenario in India Year 2011-12 was excellent for all growers in India especially in Carnations, Gerbera and Roses. In 2011, the carnation growing happened in new areas in Pune district. We promoted the two major groups from this district (villages: Mandavgan, Waghapur and Purandhar). The farmers of this area have fragmented land holdings, and for survival, they were in search of agro projects from which they can sustain with current inflation in market. Initially, I held some seminars in these areas and we convinced the the farmers after analyzing techno commercial feasibility of project. In Mandavgan village, we created a group of seven farmers who planted carnation with our support. Each farmer planted about 20000 plants in July 2011. They earned an average of Rs 4,00 lacs in 8 months after plantation. The average rate realised was about Rs 5-6 per flower, which is better than the prevailing price at Floriculture Today April 2012 33

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Horti-Conference put many things in focus, says a Nigerian grower

Abimbola at Rise n’ Shine Pavilion

Anwar Huda saw a Nigerian grower Abimbola Okutinyang chatting with Michael Mendonca of Rise N’ Shine at latter’s pavilion. The reporter tried to know her feedback about the Expo, her own nursery Bims Living Gardens back in Nigeria and her country’s floriculture industry. Edited Excerpts: Her feeling about the Expo The organizer has done an excellent job by bringing different professionals from many countries under one roof. It certainly benefited growers like me as I got a chance to interact with likeminded people from the same industry and shared great ideas. It is certainly very informative and useful exhibition. The Horti-Conference was of extreme use and put many things in focus. I raised a couple of questions and the experts were very forthcoming and suggested workable ideas. It was certainly worth coming to Delhi. About her Nursery Bims Living Gardens was established due to my profound love for not profi t but flowers. I studied Botany in my undergraduate programme and fell in love with the plants and flowers. When I could not handle my obsession with flowers, I decided to surrender. And so, I opened this nursery in 1991. It occupies two acres of land which I would try to increase into ten acres in near future. 34 FLORICULTURE TODAY April 2012

It is also a horticulture management and events company having experts like training mangers, event managers, fi eld managers and expert gardeners. The company wants to develop floriculture industry in Nigeria with awareness programmes, moral support to potential growers and bringing government’s attention towards this industry. We grow indoor plants and flowers like roses, anthurium and foliage flowers and plants. We easily grow foliage in green houses. We use only organic fertilizers. We also hold events like Annual Grand Ibadan Bridal event. Our client list includes several government agencies. On export We do not have a system in place for export. We sell mainly to retailers in local markets in and around the capital city. Nigerians do not love fl owers & Govt not helping growers We do not get any support from Nigerian government, not even as much N

as Indian government does here. There is severe lack of awareness among people and the government agencies alike. People in my country do not love flowers like you Indians do, and this is also a reason for lackluster condition of floriculture industry. Our people and government do not get inspired from the fl oriculture industry in other African countries like Kenya and Ethiopia which are top players in the world. The industry is not recognized yet and this shows the apathy of the government towards this segment which has a lot of potentials. We can earn a lot of foreign exchange if we get government’s support. Floriculture in Nigeria is basically an individual effort. The condition of this sector is depressing and poor. We face stifl ing diffi culties in arranging funds. Since, floriculture is capital-intensive job, potential growers feel helpless due to lack of support. The government helps other sectors but not fl oriculture.

Govt missing a big opportunity

Since there are no other problems apart from lack of fund and export initiatives, I would talk to the governor of my state Oyostate once I go back. He is very cooperative and open to ideas. So, I believe he will follow my suggestions and enlighten the government to do something useful for this industry. And why should it not do? The industry has a lot of export potentials and can provide employments to a lot of people. We have good climate, plenty of organic fertilizers and cheap labour. We just need fund, guidance for export and cold chains as ﬂowers are fast perishable products. I will tell the government about this expo and show them the photographs and videos and tell them that they are missing a great opportunity. They should learn from India and from this Flora Expo. I again appreciate organizer Media Today’s tremendous efforts to put so many professionals of this industry under one roof. I also loved the hospitality of all Indians. Thank you. 

Floriculture Today April 2012 35

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Shrenik Ghodawat (Left) with a company official

‘Govt needs to provide a single window for floriculture’: Shrenik Ghodawat It is simply baffling for critics and floriculture pundits to reach at reasons behind how and why Ghodawat could become India’s No. 1 in floriculture in just a decade. Apart from growing and exporting flowers, Ghodawat Group has other business segments such as renewable energy, textiles, chemicals, mining, reality, consumer products and packaging. The Kolhapur-based company has over 100 acres of green houses producing nearly 2, 50,000 flowers a day. The company’s farms produce flowers such as gerberas, roses, carnations, gypsophilla, tube roses, gladiolus, BOP and liliums (Asiatic and Orientals). It exports to many countries including UK and Japan. The company is planning to grow more than 500 acres of greenhouses to achieve the projected target of 15, 00,000 flowers per day. The Group was founded by visionary entrepreneur Sanjay Ghodawat. Starting with Star Oxochem in 1997, he has built the dynamic, diversified and fast growing Sanjay Ghodawat Group in a time of 15 years. He started hi-tech ﬂoriculture and horticulture in 2002. The floriculture wing has a dedicated team of 1000+ members. Ghodawat’s No. 1 position in floriculture was very much visible in the style and content of its pavilion. Floriculture Today reporter Anwar Huda met Ghodawat’s Director Shrenik Ghodawat to know his feedback about the expo, his company’s Valentine Day business and future plans. Edited Excerpts: 36 FLORICULTURE TODAY April 2012

Floriculture Today: First of all congratulations for winning the Best Display Award at this Flora Expo. How do you feel about all the eyes turning towards your pavilion? Shrenik Ghodawat: Thank you. It is quite a good feeling and I feel our efforts and endeavours have generated a desired result at this Flora Expo. And I would like to thank the organizer Media Today for giving a platform to all the players of fl oriculture industry to come together and share their strengths and weaknesses. Since we are number one in floriculture in the country, our responsibility increases manifold to maintain that position, and at the same time guide others to grow flowers in a profitable manner. FLT: What potentials in fl oriculture do you see in SAARC nations? S G: Floriculture in SAARC countries is an emerging sector but it is not as good as it should have been. There is a large internal market in each country apart from export potentials. We have to grow fast to compete with Kenya and Ethiopia. FLT: What problems do you and other growers encounter in India? S G: India is a floriculture hub in South Asian region, but we still face a lot of bureaucratic hurdles in getting papers cleared. This red tape must end for the sake of floriculture development, and in fact for the economic development of the country. India should play the captain’s role in this part of the world. Only then, floriculture can grow as a commercial activity.

TÊTE-À-TÊTE The second problem is of land. Land cannot expand and it is shrinking day by day due to coming of new townships. It, like water, is becoming scarce with each passing day. Ghodawat and other growers face a teething problem to procure new stretches of land to grow flowers. Lack of government support makes this scenario even more painful. Although, we have no capital problem but small growers face the lack of fund, and due to all these reasons, India is not a major floriculture hub in the world. The third problem is lack of cold chain. Flowers must be delivered very fast and in such a way that they should remain as attractive as they are when harvested. We lack this in India and its neighbouring countries. To get good price realization, we need to assure retailers of good quality flowers and fast speed of delivery. If we

deliver same day, we can get good price. FLT: What suggestion would you like to give in this regard? S G: There should be a single window process to address all issues related to this industry. State government should also help growers to expand the industry. If we organize this sector, we can certainly boost the sales. FLT: How was your business during this Valentine Day? S G: We did a good business during this V. Day and exported one million rose stems to London and Japan. We registered three times growth which we expect to change into ﬁve times by next V. Day. We got Rs. 12 to 18 per stem. FLT: Which countries are your main buyers?

S G: we export mainly to U K and Japan, but also to U S, Australia, New Zealand and Greece. FLT: What is your farm size and per day produce? S G: We have 120 acres of land which we will soon increase into 500 acres. Currently, we harvest 2,50,000 ﬂowers a day and our target is an output of 15 Lakh ﬂowers a day. FLT: How have you managed to do away with all the middlemen between you and your retailers? It is something which no growers have succeeded to accomplish. S G: (smiles): We do business with large retailers only, and link with one or two such retailers in each of our business cities. Due to this good chain and fast delivery system, we manage to avoid unnecessary people in the supply chain.

Dutch floral designer charms CM & visitors

URING her ‘aesthetic walk’ Sheila Dikshit frequently stopped to savour the many attractions that the expo had. Prominent among them was the jointly held pavilion of Florance Flora and Anthura. The Delhi CM appeared visibly awe-struck by the various fl oral arrangement designs that added an aural dimension to the pavilion and in fact the entire flower expo. “This is amazing as it is very innovative,” the Chief Minister expressed her deep satisfaction and praised the efforts and creativity of Peter van der Sluis, the globally acclaimed fl oral designer who was sponsored by Florance Flora and Anthura. Over the last one decade, Van der’s life has revolved around flowers. He has traveled many parts of the world to display his skills at various floriculture shows. A holder of Master Florist Degree from Holland, he was hired by the Dutch flower company Anthura and Indian company Florance Flora to produce unique designs using anthuriums, orchids, palm fronds, etc. for this Expo. Not only CM but visitors too were left spell-bound to see unique designs by this highly creative pot plant flower arrangement designer. The growers had done a marketing-friendly job by bringing

an attention grabbing designer to their jointly held pavilion. Peter van der Sluis, a 32-year old from Holland, is a creative and a humble man who attracted curious visitors and joyfully displayed his various designs of ﬂower arrangement. He was constantly working with his delicate art, perfected over the years through experience and a passion of an artist. The very affable and always eager to talk to any visitor, the award winning designer showed them the intricacies and

minute technologies of his art and craft. He uses bio-degradable things like thread and pins and pots to prepare extremely eye-pleasing and beautiful ready-to-take pot plant ﬂowers in leak proof bags. Visitors expressed awe and happiness for his peculiar mastery of an art unseen in India. A wonder-struck visitor told him, “I have seen a lot of ﬂower arrangements but frankly speaking I have never come across something like this. It is simply great”. The designer thanked him back for his FLORICULTURE TODAY April 2012 37

TÊTE-À-TÊTE compliment, “What else I need?” Kasper Rietvelt, Asia Manager, Anthura and A. K. Gutgutia of Florance Flora also spoke about pot plant ﬂowers at the conference and said that the demand exceeds supply and there is a great opportunity for new growers. They were happy to see many visitors coming to their pavilion due to van der’s impressive designs. Anwar Huda interacted with this globe-trotting designer and tried to know a few things about him and his art. Although he was extremely busy, he managed to tell many things brieﬂ y. “I got a 4-year degree course from a Horticulture College in the Netherlands, and then I did a 2-year Master in Floristry. After that, I got myself trained under a renowned trainer. Then I began doing freelance job. Soon my different work began to get noticed and growers started to take me to various global exhibitions in many countries. I also run a company

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Schreurs which provides services for photo shoots and special occasions like marriages. I really love this country and have a unique experience by interacting with very appreciating and brilliant people. And yes, I would also like to thank organizer who put us all under one roof”. Favourites Van der Sluis, who has been travelling around the world to create fascinating fl oral designs, added that Dutch tulips, orchids, roses and anthuriums are his favourites. “Though I have had formal training, most of the learning has been on the job, experimenting with flowers and designs,” he told this awe-struck reporter. “I let the flowers speak for themselves. My speciality is to keep it simple and communicate with fewer flowers,” he said explaining why Dutch floral arrangements have gained popularity and appreciation world over. “The designs are not sketched

in advance. I come up with basic design and try to improvise it when I start working”. His design at the expo included mosaic of anthuriums, Vanda orchids and palm fronds sourced from both the Netherlands and India. Van der, who was on his first visit to India, looked fascinated by the flower culture here. “I need more time in India. It’s colourful country”. He demonstrated various designs using both local and exotic flowers. On the reasons for flying Van der Sluis to New Delhi, Kasper Rietvelt, area manager of Anthura, said: “We want to demonstrate to people here what can be done with flowers and how can flowers be part of beautiful arrangements. People can get ideas for floral designs.” Also on display were anthurium varieties, including Magic White, Savanna and Maxima Violeta. 

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Rise n’ Shine ready to contribute further with the organiser: Michael Mendonca

ISE n’ Shine Biotech Pvt. Ltd. is an ISO 9001-2008 certiﬁed company. The Rise n’ Shine Group of companies is a well established bouquet of Biotech, Floriculture & Horticulture corporate entities. The combined synergy of these subsidiaries provides interdependent outcomes and value addition to its products with quality and consistency while making meaningful contributions to local environment. Rise n’ Shine Biotech, spread across 200 hectares, is situated at Theur near Pune and Yawat- a progressive farming belt in the state of Maharashtra. The company is focused on providing integrated solutions in the area of Biotech, Floriculture and Horticulture to accelerate the progress of biotechnology globally. Its Laboratories have exacting standards of hygiene and sanitation to ensure a contamination free “clean box” with computerized real-time monitoring and control systems. Today ‘Rise n’ Shine has a production capacity of 30 million plant per annum producing a variety of crops that include Banana, Gerbera, Carnation, Spathiphyllum, Lilium, Cordyline, Alpinia, Potato, Ranunculus, Anthurium, Orchid and Strawberry amongst many others. It has a state of the art Research & Development with cutting edge technology and a stringent quality control regime. The genetic ﬁ delity testing facilities ensure the purity of the strain. Its Location at Theur has become a recognized “center for Excellence”. “One small seed holds the potential of growing into a giant tree,’’ believes Founder Mrs. Bhagyashree Patil. She adds “One must strive to constantly improve what is essential to human progress by mastering nature through science and biotechnology”. Recently, a Techno-commercial

Agreement between Terra Nigra and Rise n’ Shine was signed which will further strengthen the bonds between the two companies and give an impetus to their market share in the Floriculture industry in the future. At 7th Flora Expo The Rise N’ Shine pavilion which also won the Best Display Award looked ravishingly beautiful with its eye grabbing, heart stopping and clutter-free floral arrangements. Although its CAO Michael Mendonca was busy with a few likeminded people, he immediately prepared himself for a dialogue with Floriculture Today reporter Anwar Huda. In fact, he appeared very excited to express his bubbling, child-like happiness that naturally comes at his age only when some great aim is fulfi lled. When asked about his feeling for getting massive exposure at the exhibition, that was in fact the best flora-expo so far in India, he smiled, and instead of answering reporter’s questions, he loved to dictates

his words in one go. As He Spoke “First and foremost, I compliment Media Today for organizing this Expo which has contributed towards the exposure of the floriculture industry to both the regional and international markets. This has given us great confidence and opened windows of opportunities to learn from the best in the business. We hope that future events would expand in scope and horizon. The techno-commercial dimensions to the business have increased phenomenally. The local demand is increasing day by day and there will come a time in the not too distant future that India will become a net importer of flowers. Therefore there is a need for a multi-dimensional cross-functional approach to increase the potentials of the fl oriculture industry. The future looks bright and colourful, and we are willing to contribute in a professional manner in future events with Media Today.”  FLORICULTURE TODAY April 2012 39

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This is INDEGA’s 1st participation in an Indian expo: Harald Braungardt, MD, INDEGA INDEGA is an association representing nearly 80 companies from the German horticultural industry. It helps them to establish contacts and cooperative partnerships with ministries, administrative bodies, organizations, scientific institutions and consulting companies. INDEGA determines the national and international needs of its members by market research and trade. It handles the market by specialized seminars and intensive media and trade show work. The association has excellent contacts with worldwide professional organizations, publishers, trade show companies and acts as the door opener for export markets. Its members are small and medium-sized companies that operate on the market faster and more successfully by sharing information. They call themselves “true partners” for a successful future! Along with Sri Lanka and Israel, Germany was the focus country. Several delegates from INDEGA took part in the two-day conference. INDEGA’s pavilions attracted curious visitors and its affable and expert hosts loved to answer tough questions. Anwar Huda found its Managing Director Harald Braungardt personally fielding visitors’ queries. The jovial man with keen eyes was enjoying every bit of his Indian visit. Edited excerpts from the interview:

What do you feel about India, Indians and this expo? Well, it’s a great feeling being here. I and all my colleagues love India, and above all, its hospitality. People are very courteous and cooperative. And they are very aware and ask competent questions. We are very amazed at the quality of the visitors and new great things which we are seeing here. It is a huge, great, and ancient cum modern country where many cultures exist side by side. We can’t describe our feelings. Do you want words? Yes about expo… This expo is the ﬁrst for INDEGA in this country. It represents ﬁ ve companies at this expo, though it is an association of around 80 companies. We have learned a lot at this expo and got a chance to interact with several brilliant minds at the conference in which our delegates talked about what INDEGA can do to better horticulture in primarily an agricultural country like India. We thank Media Today for providing us an opportunity to showcase our trademark German brilliance in India. We will always be willing for future cooperation with the organizer. 40 FLORICULTURE TODAY April 2012

players. So we are here to have the first hand experience about Indian markets and customers’ psyche. Do you see potentials here? Yes, we see a lot of potentials here and we are gathering all the feedbacks which will decide our future course of action in this country. We have found that here the technology aspect is poor. By coming here we got the confirmation that INDEGA members have a great chance to market their products in this country. This participation has made a deep impression on us and we are simply overwhelmed. What are your targets? We can provide what India lacks in horticulture. We are looking for partnership. We have to look for competent distributors to expand our business here. Several persons from Indian companies have visited our pavilions and are excited to talk to us for further cooperation. I think it will be mutually benefi cial for us and our future India partners. After exhibition, we will evaluate what and how things should be done to enter this huge market. Are you taking part in other international exhibitions? Yes. We participate in all the exhibitions organized by IPM including IPM China, IPM Dubai and IPM Moscow. We will be present in China exhibition that is going to take place in April, 2012. Then there will be exhibition in Brazil. We also take part in European exhibitions.

What is the main purpose behind taking part in this Expo? We want to expand our exports. India and China are the biggest markets in the world and no international company can bypass them. Since we are not present here, we need to gather ground realities about the scope of application of technology and instruments in horticulture before we can have partnership with local

What parameters do you use while entering a new market? We have to a lot of researches like the mentality of the consumers, farmers and companies’ operators. Each market has different mentality set up and we need to produce different products for different people in different markets to suit them. What are the best qualities of INDEGA member companies as Indians would like

TÊTE-À-TÊTE to know? German products have always been famous for precision and exceptional quality. Our USP list also includes satisfactory after-sale support. We are always willing to help our customers in any way we could. Please tell something about Step Systems GmbH of which you are the CEO.

It deals with development, production and distribution of portable analyses systems and tools, particularly designed for soil, water and air (climate) testing and monitoring. It has numerous customers and partners in the world. The company has got the INDEGA Award 2005 for technical development and the TASPO Award 2007 for the best customer-oriented supplier of technical

equipment. Its instruments can be used for professional plant production as well as for educational and research purposes. Some parting words, please! We again say we have been overwhelmed by Indian hospitality and this will be a reason to come back here in near future. Horti Expo is the most interesting expo we have ever participated. Thumbs up to the organizer!

Such Expos are vital for awareness, says A A Politiv’s India Director, Deepak Salunke Although, the pavilion at the Expo set up by Israel’s globally famous Greenhouse sheets maker AA Politiv looked simple, its minimal approach was in sync with its brilliance and providing the best quality “smart” polyethylene sheets for agricultural and industrial purposes. The company is aggressively looking at Indian markets and is open to tie up with local distributors. Its India Director Deepak Salunkhe managed some of his precious time to chat important matters with Anwar Huda. Anwar Huda: Please tell us a brief proﬁ le of your company. Deepak Salunkhe: A.A. Politiv Ltd is an Israeli company, founded in 1985. It specializes in the production of “smart” polyethylene sheets for agricultural and industrial purposes. The company has a large-scale production capacity in Israel, which houses state-of-theart machines, capable of meeting market demands both in Israel and abroad. A H: What is your USP? D S: Quality control is our USP. Our manufacturing machines include some of the most advanced multi layered machines in the world. These machines have exceptionally high accuracy levels as well as a computerized control interface. The data entry layout for these machines is completely computerized, preventing errors and omissions in the composition of materials. A H: Do you use some standards to maintain high quality for which this company is famous for? D S: All the sheets are tested according to Israeli standards as well as international standards (ASTM, ISO) before they are shipped to the client. Tests are conducted in a state-of-the-art, fully equipped laboratory by a core group of skilled and dedicated personnel working 24 hours a day. The factory complies with the guidelines of the ISO-9001:2008 quality assurance system. A H: Who are your main clients? D S: Politiv’s list includes clients from around the world. The company is active in the United States, Europe, Africa, Australia, Mexico, India, Egypt and many more other territories. A H: Five years ago, there was not much awareness or use of these sheets. Do you think expos like this one help your segment to grow?

D S: Absolutely. I thank organizer Media Today for holding such a great event as such expos are vital for every segment related to horticulture and ﬂ oriculture. And I really loved the conference which was very enlightening. We are open to cooperate with Media Today in its future expos. The growers are fast becoming aware of these sheets and the beneﬁts associated with it. So, the business is at commercial level now. A H: How are your sheets different? Why should a grower buy from AA Politiv? D S: Our sheets are among the top quality sheets in the world. We are not the best but we are among the top players in the world. It is our after sale quality service which make us more popular among growers. A H: What do you think about SAARC countries? D S: The market in SAARC countries is not impressive but FLORICULTURE TODAY April 2012 41

TÊTE-À-TÊTE awareness is definitely increasing. The sales are down but we hope improvement. We will be expanding business in these countries soon. A H: What do you think should be done to spread awareness about polyethylene sheets? D S: Media can play a big role in spreading awareness. We are sending educational CDs to training centres and nurseries. Creating distributors’ chain is also vital for the growth of the business. A H: These sheets are made in few countries. What position does Israel occupy? D S: Only five or six countries make these sheets and Israel is the No. 1 country among them. Israel has many advantages like easy availability of raw materials and additives. We use 30 types of plastics while countries like India have only five types. So, there are several factors that propelled Israel to top position. A H: Are there different kinds of sheets for fl ower and vegetable growers? D S: Yes, there are different sheets for different purposes. Infra-red is good for cold climate conditions while diffused sheet is better for vegetables. The same way there is different sheet for roses. A H: What potential do you see in this fi eld? D S: There is big growth in this segment and there will be no lack of demands. We have enough stock to supply to the buyers. We are working to enhance our output in coming years. 

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Floriculture Today April 2012 43

Ornamentals

Pixie Variegata

A newly evolved bougainvillea cultivar — B.K.Banerji Floriculture Section, NBRI, Rana Pratap Marg, Lucknow

Plate-1: (a) Bougainvillea cv. ‘Pixie’ (b) EMS Induced chimric plant of ‘Pixie’ with green and chlorophyll variegated shoot (c) Bougainvillea cv. ‘Pixie variegata’

ougainvillea is an ornamental shrub belongs to the family Nyctigenaceae. It is a native of winter dry tropical region of South America. It was introduced in India from Europe in 1860. Its wide adaptability into different agro climatic conditions blended with broad spectrum of recurring blooming habit has made bougainvillea commercially important plant in the nursery trade. Mutation (Bud sports and induced mutations) has played an important role in origin of many new ornamental cultivars of bougainvillea. Gamma ray induced mutant ’Arjuna’ (Gupta and Shukla, 1974); ‘Los Banos Variegata’ (Banerji and Datta,1987); ‘Los Banos Variegata silver margin’ (Banerji,2002) ; ’Mahara Variegata’ (Datta and Banerji,1994); ‘Mahara Variegata Abnormal leaf mutant’ (Banerji,2002); and ‘Pallavi’ (Banerji et.al.,1987);and One chemical mutagen (0.02% EMS) induced 44 Floriculture Today April 2012

mutant i.e. ’Los Banos Variegata-Jayanthi’ (Jayanthi et.al.,2008) has already been released from Floriculture Section, NBRI, Lucknow. Los Banos Variegata, Mahara Variegata, ’Los Banos Variegata-Jayanthi’ and ‘Pixie Variegata’ have been registered with International Bougainvillea Registration Authority, IARI, New Delhi. The chlorophyll variegated bougainvillea adds new dimension to the plant by exhibiting their multicoloured leaves which breaks monotony of the green surrounding especially during the off season when the plant is devoid of attractive colourful blooms. These variegated cultivars can be used for pot culture, bedding purpose, soft landscaping and topiary work. In present experiment four cultivars of multibracted bougainvillea viz. ’Cherry Blossom’, ’Los Banos Beauty’, ’Mahara’ and ‘Roseville’s Delight’ and ten cultivar

of single bracted bougainvillea viz. ‘Blonde’, ’Chitra’, ‘Dr. Har Bhajan Singh’, ’Golden Glow’, ’Mahatma Gandhi’, ’Mrs. McClean’, ‘Lady Mary Baring’, ‘Pixie’, ‘R.R.Pal’, and ‘Shewta’ have been included with an objective to induced mutation for their further improvement in foliage/bract colour and size in the month of November 2007. Three potted plants of these cultivars were selected for treatment in the month of August and branches of these plants were pruned to get young active growing shoots. Fifteen young growing shoots of these plants (5 shoots in each potted plant) were treated by 0.02% aqueous solution of Ethyl Methane Sulphonate. Shoot of these plants were covered by absorbent cotton swab. Five drops of chemical mutagen (EMS) is applied with the help of dropper on each shoot at 10 A.M. and the process has been repeated at 12.30.PM and 3 PM. The same routine was followed on next day. One set of untreated control plants were kept for comparison where 5 drop of distilled water is applied in the same way. Cotton swab were removed after the treatment and shoot tips were washed with distilled water thrice with the help of washing bottle. Each shoots were tagged for observation. Observations were recorded on growth of the shoot and morphological aberrations induced by EMS treatment. Various types of morphological abnormalities were recorded after mutagenic treatment in all the cultivars which includes asymmetrical development of lamina, undulated margin, notched leaf, obtuse apex, narrow leaf and leathery texture. Patches of chlorophyll variegation on leaf lamina has been detected in sectorial chimeric form in three single bracted bougainvillea cultivars viz. ‘Golden Glow’, ‘Mahara’ and ‘Pixie’.

Ornamentals Variegation was very prominent in cultivar ‘Pixie’ in comparison to cultivar ‘Golden Glow’ and ‘Mahara’. Control plant of ‘Pixie’ has green foliage with pink bracts (Plate-1a). Attempts were made to isolate these variegated tissues in pure form by applying conventional chimera management technique developed and standardized in our laboratory. To avoid the apical dominance phenomenon the shoot above the sectorial chimera leaf were pruned to encourage the growth of the axillary buds lying dormant at the base of the variegated leaf. The dormant axillary bud sprouted and new shoot appeared. The new shoot have green normal leaves in cultivar ‘Golden Glow’ and ‘Mahara’ while variegated leaves have

been developed from one periclinal shoot of cultivar ‘Pixie’ (Plate-1 b) . This shoot appeared as periclinal chimers where all the leaves were variegated. Sector produced by the chemical mutagen EMS is clonal in origin; whereas cell layers in the shoot meristem of ‘Pixie’ is polyclonal and derived from more than one cell. This is the right stage of the shoot from where variegated plants can be isolated in pure form by vegetative propagation either by cutting or by air layering methods. To encourage the growth of the variegated shoot all the green branches of the plant were removed except one. Mutant was isolated in pure form by adopting air layering method. Mutant was raised from the variegated shoot in February 2008 and

planted in pot. Variegated mutant was further multiplied by mature stem cuttings. Chemical mutagen (EMS) induced plant has been isolated in pure form for the first time in single bracted bougainvillea group. Data were recorded and analyzed in various vegetative and floral characters of Pixie and its chemical mutagen (EMS) induced mutant ‘Pixie variegata’ (Table-1). The Ethyl Methane Sulphonate induced mutant was released in the name ’Pixie Variegata’ (Plate-1c). The plant looks very attractive due to variegated foliage. The plant is ideal for window box, pot culture, bedding, rockery and excellent for making bonsai. E-mail:banerjibk@yahoo.co.in

Table 1: Vegetative and floral characters of Bougainvillea cv. ‘Pixie’ and its chemical mutagen (Ethyl Methane Sulphonate) induced mutant ‘Pixie variegata’. Characters

Pixie (Control)

Pixie Variegata (Mutant)

Small leaf length(cm) ± S.E.

2.11 ± 0.02

1.40 ± 0.05

Small leaf width (cm) ± S.E.

1.48 ± 0.02

0.92 ± 0.05

Petiole length(cm) ± S.E.

0.81 ± 0.02

0.26 ± 0.01

Medium leaf length(cm) ± S.E.

2.55 ± 0.01

2.06 ± 0.72

Medium leaf width (cm) ± S.E.

1.71 ± 0.03

1.32 ± 0.05

Petiole length(cm) ± S.E.

0.88 ± 0.02

0.38 ± 0.04

Large leaf length(cm) ± S.E.

3.87 ± 0.06

3.36 ± 0.06

Large leaf width (cm) ± S.E.

2.74 ± 0.12

2.17 ± 0.05

Petiole length(cm) ± S.E.

0.87 ± 0.05

1.40 ± 0.05

Leaf Colour

Green Group.

Yellow Green

137C, Fan-3.

Group.138B,Fan-3

Yellow - Green

Group.146B,Fan-3

Yellow-Green

Group.138A,Fan-3

Yellow - Green

Group.138C,Fan-3

Yellow Group 4C, Fan-1

Yellow Group 8D, Fan-1

Bract colour

Red Purple 60D, Fan-2

Small bract length (cm) ± S.E.

1.13 ± 0.07

0.95 ± 0.02

Small bract width (cm) ± S.E.

0.67 ± 0.06

0.64 ± 0.01

M. bract length (cm) ± S.E.

1.67 ± 0.05

1.57 ± 0.02

M. bract width (cm) ± S.E.

1.26 ± 0.05

1.38 ± 0.05

Mature bract length(cm) ± S.E.

1.96 ± 0.04

1.78 ± 0.02

Mature bract width (cm) ± S.E.

1.37 ± 0.45

1.35 ± 0.07

Flower tube length (cm) ± S.E.

1.40 ± 0.04

1.26 ± 0.02

Flower star size (cm) ± S.E

0.40 ± 0.02

0.22 ± 0.02

Spine length (cm) ± S.E

0.32 ± 0.04

0.30 ± 0.06 Floriculture Today April 2012 45

46 FLORICULTURE TODAY April 2012

Event Report

AHSI organizes ‘Annual Flower Show 2012’ in Kolkata

he Agri-Horticultural Society of India (AHSI) held its “Annual Flower Show” in Kolkata. The Society dedicated this prestigious show to Dr. Rev. William Carey, the founder of the Society on his 250th birth anniversary. The exhibition was inaugurated by the chief guest Dr. Sudarshan Ghosh Dastidar, the Environment Minister, Government of West Bengal amid the presence of several dignitaries including guest of honour Prof. Pradip Narayan Ghosh, Vice Chancellor, Jadavpur University, Mitsutake Numahata ,Deputy Consul General of Japan in Kolkata and Ms. Locket Chatterjee who is an eminent actress. The exhibition brought back the beauty of flower in the lovely winter to sooth up the mood with its fragrances and set a beautiful atmosphere with its extravagant range in

lighting up the ambience. The Environment Minister expressed his happiness and said that this exhibition would promote floriculture in a big way. He loved the floral arrangements and called the atmosphere ‘mesmerizing’. Dr. S.K Basu, President of ASHI, said, “Our Annual Flower Show is the oldest and most prestigious flower Show in India. Started in 1828, it comprises different types of seasonal and perennial flowering plants, foliage plants and feature gardens. In addition to this, there are exposition of horticultural products and accessories. Our effort is to recognize the large contingent of flower and garden lovers in the state and elsewhere”. Competitions in several categories like formations and presentations of seasonal flowers in pot, bonsai, cut-flowers, Table

decorations with flowers, feature garden, vertical gardens and vegetables were also held which added more attraction to the exhibition. The Annual Flower Show had over 20 different classes and nearly 200 sections covering palms, ferns, ornamental plants, cacti, succulents, vegetables, fruits, herbal plants, roses, gladioli bonsai, among others. Awards M K Narayanan, the Governor of West Bengal, graced the award ceremony on the last day and gave away awards to the best participants and winners of various competitions. The exhibition provided best moments for photographers to capture the sights from fauna and flora. Apart from competitions and Floriculture Today April 2012 47

Event Report

displays, advice and the latest gardening products were also available. The show was attended by the highest number of visitors in seven years. AHSI Annual Flower Show garnered special attention of the visitors and participants and media as it had some very strong points such as its venue--The Horticulture Garden that is one of the biggest and oldest open gardens in the country. History The Agri Horticultural Society of India (AHSI) was founded in 1820 by Rev. Dr. William Carey with the objective of

developing and promoting agriculture and horticulture in India .The first exhibition was held in 1828. The Society catered to the needs of the agri-horticultural functions of the country and acted as the de facto Agricultural Ministry of the Central Government until 1990. The AHSI has a unique history of achievements-it has played a pioneering role in the introduction of a wide array of cereals, cash crops ,cinchona, fruits, vegetables, flowering plants and trees and ornamental plants etc. In the past, various Governor General and Viceroys had been the chief patrons of the Society. It is traditional and informal garden. Although it is very old, it is impeccably maintained and populated by varieties of rare plants. Other AHSI Activities T h e A g r i Horticultural Society

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of India, apart from holding regular Flower Shows of various kinds, also organizes different competitions like-summer and winter Garden Competition, House Plants Show, Mango Mahotsav, etc. It also propagates the rare plants, shrubs, trees and offers advisory services to plant lovers of the city. This apart, the AHSI is also known for its development and preservation of Medicinal and Herbal plants. It also works with a laboratory for Research and Development. Its educational activities include holding international seminars, conducting a one year diploma course, a short Training Programme on Mushroom Culture, Bonsai Culture, Home Gardening etc. The Society also holds one year Certificate course in Horticulture at its Carey Institute for Boys which is affiliated to Calcutta University. The AHSI is also actively engaged in designing, developing and implementing various landscape projects including their maintenance in and around Kolkata. n

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News

Delhi Tourism holds 25th Garden Tourism Festival Beautiful flowers spread across 20 acres of rocky landscape greeted many thousands visitors at the Garden of Five Senses. This was 25th edition of Garden Tourism Festival, organized in South Delhi by Delhi Tourism Department from Feb 17 to Feb 19, 2012. It was inaugurated by Manish Chatrath, chairman of DTTDC. This year, the focus was on beauty and nutrition. Colourful flowers, leafy and green vegetables, aromatic plants, herbs, hanging baskets and garden accessories were a few of the highlights of this year’s flower show. The list of major participants included DDA, NDMC, Delhi Jal Board and MCD. They participated in Theme Garden category. The various departments showcased herbs and vegetables with artistic pavements. The three-day festival saw competition in 31 categories such as potted plants, foliage plants, cactus and succulents, bonsai plants, herbal and medicinal plants. The festival provided a big platform for all flower and plants lovers where they exhibited their flowers and plants and exchanged useful information and ideas. This year the theme was “Beauty and Nutrition”. The participants exhibited seasonal flowers, hanging baskets and animals sculpted from plants. There were more than 15000 potted plants with enchanting colours and scent. The greens were well manicured. The exhibition proved to be a heaven for gardening enthusiasts. The chairman of DTTDC assured participants that he will bring foreign exhibitors from next year to take the festival to global level.

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