Top 7 Construction Marketing Ideas Being successful in the construction industry depends on quite a few things – the quality of your workmanship, reliable employees, and effective marketing. Marketing can’t be a low priority in an industry that is saturated with competition. A profitable construction business requires a smart, agile marketing strategy. Here are our top 7 construction marketing ideas: Networking with Potential Clients Networking with potential clients is one of the best ways to market your business. Construction companies have a great opportunity to network when it comes to trade shows. There are a lot of trade shows that showcase construction companies and it is important to attend as many as you can. It is at trade shows that you can meet people that you may have never had the opportunity to met otherwise. You can discuss ideas and concepts with businesses that need your services or may need them in the future. This can even lead to partnerships or referral relationships. Networking can also be done through local Chamber of Commerce meetings and city business associations. Networking is one of the best marketing tools available and one that is relatively low-cost in both time and money. However, it requires you to invest a lot of time to nurture your relationships prior to asking for anything. Social Media Marketing The internet has boomed into one of the most common ways to communicate all around the world. It has also turned into a way to advertise your business organically. Social media has become one of the biggest communication methods in the world and it allows businesses to reach out to potential clients. You should make sure that they are listed on the 3 most important social channels for construction companies: Facebook, Google Business, Houzz
You may have never heard of “Houzz” before but it is a powerful social media channel for all types of designers, contractors, and remodelers. If you’re looking to promote your business in a fun, unique way, definitely check out Houzz. Advertise Your Work Your work speaks for itself in the construction industry and is most likely to attract new customers if advertised the correct way. Putting signs on recent construction is a smart way to advertise your services and market your skills – think of it as an artist “signing” their work. People that admire your craftsmanship, attention to detail, and quality will be likely to pick up the phone and call you for a quote on a construction project. Many construction companies also put their business name and contact information on company vehicles as a method of advertising and it has continued to produce results – magnetic decals are a great option. Get Accreditation
There are several well-known companies that accredit builders with solid reputations. Having your construction company accredited by one of these companies can go a long way toward getting new clients in the door. Some recommended accrediting companies are Home Builders Association and the local Better Business Bureau. There are some potential clients that will only deal with accredited construction businesses and you simply can’t ignore that customer base. Get Local Business Affiliations and Relationships Local business affiliations and relationships are of vital importance for a construction business to succeed. Competition is fierce and developing a relationship with a business can go a long way toward winning future business. Real estate agents, general contractors, mortgage brokers, and others in the home and business industry are all great affiliations to seek for marketing purposes. Look for Advertising Opportunities Offline There are some excellent advertising opportunities that are cost-effective both online and offline. You may be able to find a unique and potentially profitable opportunity in places that aren’t commonly utilized. Local magazines, small newspapers and late night radio shows are examples of unique and potentially prosperous marketing tools. Offer to Help in Community Projects Volunteering for community projects that help the local area is a great way to contribute to the local area and also get publicity. Many news organizations will cover a volunteer construction project and this is free marketing and good publicity.
http://flconstructionmarketing.com | brian@flconstructionmarketing.com Brian Walt | Marketing Director | 954-655-5615