Web design tools, techniques & training

Thinking about creating more than one account for your office or college?

Creating accounts on different platforms – Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Snapchat – might seem like the right idea. But, account administrators quickly run out of content, and accounts become stagnant – one or two posts in the last month or longer. To avoid this situation, focus on one channel, and do it well. No one is helped by having two or three mediocre accounts. Instead, have one well-managed account.

Voice

With an emphasis on conciseness, the university’s social media accounts should follow the language guidelines presented earlier in this guide. In addition, our social media voice is:

• Inspirational • Informed • Caring • Positive • Transparent • Accurate • Genuine

Hashtags

FGCU uses two “official” hashtags across its primary social media channels. Those include:

• #FGCU

• #WingsUp

Other hashtags are created for specific initiatives but are not generally used across the accounts. FGCU also endeavors to use trending hashtags when appropriate. Avoid using more than three hashtags in each post.