September 2014 Florida Pharmacy Journal by Florida Pharmacy Today

The Official Publication Of The Florida Pharmacy Association SEPT. 2014

THE 124TH ANNUAL MEETING & CONVENTION

Know the difference. Make a difference.

a potent probiotic medical food VSL#3 provides clinically proven benefits in the dietary management of UC and an ileal pouch. Recognized by the ACG Practice Parameter Committee1 and the Cochrane Library2 as an effective tool for the management of pouchitis. VSL#3 adds billions of bacteria to the microbial barrier restoring balance and diversity in the GI tract.3 The research of the Human Microbiome Project [http://hmpdacc.org/] is investigating key links between human health and the balance of specific microbes in the human gut. Knowing the difference makes all the difference when it comes to probiotic health. References: 1. Kornblut A, et al. Am J Gastroenterol. 2004;99(7):1371-1385. 2. Holubar SD, et al. The Cochrane Library. 2010, Issue 6. 3. Gionchetti P, et al. Gastroenterology, 2000;119(2):305-309.

VSL#3 is a high potency probiotic medical food that must be used under medical supervision. Made in U.S.A. Distributed by Sigma-Tau Pharmaceuticals, Inc. Gaithersburg, M.D. ÂŠ2014 Sigma-Tau Pharmaceuticals. All rights reserved V1166 6/14

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florida PHARMACY TODAY Departments 4 Calendar 4 Advertisers 5 President’s Viewpoint 7 Executive Insight 24 Buyer’s Guide

VOL. 77 | NO. 9 SEPTEMBER 2014 THE OFFICIAL PUBLICATION OF THE FLORIDA PHARMACY ASSOCIATION

Features

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American Pharmacists Month: Get the Message to the People!

Thank You to Our Sponsors The 124th Annual Meeting and Convention was a huge success – due in large part to the sponsors who contributed and made it possible. The FPA thanks the sponsors who participated.

Florida Pharmacy Association’s 124th Annual Meeting and Convention American Pharmacists Month Helps Public Understand the Real Value of Pharmacy

SEPTEMBER 2014

FPA Calendar 2014-2015

SEPTEMBER 20-21 Ft. Lauderdale Clinical Conference Fort Lauderdale

NOVEMBER 1-2

Committee and Council Meetings Orlando

27-28 Thanksgiving - FPA Office Closed

OCTOBER 7-8

Florida Board of Pharmacy Meeting Kissimmee

11-12 2014 Midyear Clinical Conference Lake Buena Vista 11-12 2014 Midyear Nuclear Pharmacist Conference Lake Buena Vista 18-22 NCPA Annual Meeting Austin Texas

DECEMBER 2-3

Florida Board of Pharmacy Meeting

6-7

Law and Regulatory Conference Sarasota

25-26 FPA Office Closed JANUARY 10

Pharmacy Leadership Conference Orlando

24-25 FPA Clinical Conference Sandestin

For a complete calendar of events go to www.pharmview.com Events calendar subject to change CE CREDITS (CE cycle) The Florida Board of Pharmacy requires 10 hours LIVE Continuing Education as part of the required 30 hours general education needed every license renewal period. Pharmacists should have satisfied all continuing education requirements for this biennial period by September 30, 2015 or prior to licensure renewal. Consultant pharmacists and technicians will need to review their licenses and registrations by December 31, 2014. For Pharmacy Technician Certification Board Application, Exam Information and Study materials, please contact the FPA office. For More Information on CE Programs or Events: Contact the Florida Pharmacy Association at (850) 222-2400 or visit our Web site at www.pharmview.com

Mission Statements: of the Florida Pharmacy Today Journal

The Florida Pharmacy Today Journal is a peer reviewed journal which serves as a medium through which the Florida Pharmacy Association can communicate with the profession on advances in the sciences of pharmacy, socio-economic issues bearing on pharmacy and newsworthy items of interest to the profession. As a self-supported journal, it solicits and accepts advertising congruent with its expressed mission.

of the Florida Pharmacy Today Board of Directors

The mission of the Florida Pharmacy Today Board of Directors is to serve in an advisory capacity to the managing editor and executive editor of the Florida Pharmacy Today Journal in the establishment and interpretation of the Journal’s policies and the management of the Journal’s fiscal responsibilities. The Board of Directors also serves to motivate the Florida Pharmacy Association members to secure appropriate advertising to assist the

Journal in its goal of self-support.

Advertisers EPC...................................................................... 17 THE HEALTH LAW FIRM.............................. 11 KAHAN HEIMBERG, PLC............................. 17 PPSC.................................................................... 17 SIGMA TAU......................................................... 2

CONTACTS FPA — Michael Jackson (850) 222-2400 FSHP — Tamekia Bennett (850) 906-9333 U/F — Art Wharton (352) 273-6240 FAMU — Leola Cleveland (850) 599-3301 NSU — Carsten Evans (954) 262-1300 DISCLAIMER Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. This information is provided with the understanding that neither Florida Pharmacy Today nor the Florida Pharmacy Association are engaged in rendering legal or other professional services through this publication. If expert assistance or legal advice is required, the services of a competent professional should be sought. The use of all medications or other pharmaceutical products should be used according to the recommendations of the manufacturers. Information provided by the maker of the product should always be consulted before use.

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FLORIDA PHARMACY TODAY

E-MAIL YOUR SUGGESTIONS/IDEAS TO dave@fiorecommunications.com

The President’s Viewpoint SUZANNE KELLEY, FPA PRESIDENT

American Pharmacists Month is Worth Celebrating

elebrations and memorials are ways that we remember special occasions or honor others. These can be either happy or sad. In the month of September, we tend to focus on the date September 11. Our world changed as we knew it that day in 2001. We can all remember what we were doing on that day. Radio stations and newspapers begin honoring this day weeks in advance. There are other special days that we tend to honor such as birthdays, anniversaries, holidays and so forth. So how do we show our honor? Well, we send cards, give gifts, order flowers, attend memorial services and treat others to a special meal. Commercials advertise Mother’s Day, Father’s Day, Memorial Day, Labor Day, Thanksgiving, Christmas, Hanukkah, New Year’s Day and on and on. There are cards for these occasions and many more! So, what is there to celebrate in October? I thought that you would never ask! Believe it or not, the month of October is a month to celebrate! I did a quick internet search and found out that October is special for many reasons such as National Domestic Violence Awareness, Fire Prevention Month, Pastor Appreciation Month, National Popcorn Poppin’ Month, National Breast Cancer Awareness Month, National Disability Employment Awareness Month, National Bullying Prevention Month, National Audiology Awareness Month, National Dental Hygiene Month and National Substance Abuse Prevention Month. Of course, I cannot forget to say that October is American Pharmacists Month! How can we celebrate American Pharmacists Month? We can do some-

thing very simple to something very elaborate, but we need to do something! We need to make sure that the public knows that it is our month. It is imperative to our profession that we let our patients and customers know

Take the time to be involved so that your patients and customers know who their pharmacists and technicians are. that October is American Pharmacists Month. I work for an organization that has only one pharmacist, and that is me. So what can I do? If nothing else, I can make sure that my fellow employees know how special their pharmacist is to their own health. I could host a brown bag day or give a little in-service. Nothing big, but just something to show the value of a pharmacist. If you are a retail pharmacist, do your patients know you by name? Could you spare just a few minutes out of your day to personally speak to a few of your patients? Don’t allow the hectic day to take you, the pharmacist, out of your patients’ health care! Are you involved in your patients’ lives? Have you seen their children grow up? Do your patients come to the store that you work for because of you or because of their insurance preferences? Take the time to be involved so that your patients and customers know who their pharmacists and technicians

Suzanne Kelley 2014-2015 FPA President

are. Yes, you have to produce the numbers and meet your goals, but will you be able to without your customers and patients? If you are a pharmacist or technician in a hospital or inpatient setting, there are ways to spotlight how you are an integral part of the health-care team. Do you participate in meetings? Is pharmacy represented in the “Infection Control” or “Health and Safety” committee meetings? Make sure that you are not seen as just “dispensers of medication.” Remember that robots can dispense medications. Become a vital part of the health-care team as well as in whatever setting that you work in. It doesn’t take much to advertise that October is American Pharmacists Month in the community, except time. But, is your profession worth a bit of your time? Believe it or not, the senior centers are longing for you to show off your expertise! The Rotary Clubs that meet in your area need speakers. You SEPTEMBER 2014

2014 FPA Board of Directors The Florida Pharmacy Association gratefully acknowledges the hard work and dedication of the following members of the FPA leadership who work diligently all year long on behalf of our members.

Terry Gubbins.......................................................................... Chairman of the Board Suzanne Kelly...............................................................................................FPA President Tim Rogers................................................................................................... President Elect Alexander Pytlarz................................................................................................Treasurer Bob Parrado................................................Speaker of the House of Delegates Jackie Donovan...........................Vice Speaker of the House of Delegates Jennifer Raquipo..............................................................Interim Director, Region 1 Michael Hebb........................................................................................ Director, Region 2 Stephen Grabowski........................................................................ Director, Region 3 Linda Lazuka........................................................................................ Director, Region 4 Jason Beattie...................................................................................... Director, Region 5 Luther Laite IV.................................................................................... Director, Region 6 Kimberly Jones................................................................Interim Director, Region 7 Humberto Martinez......................................................................., Director, Region 8 Mitchell Fingerhut......................................................... Interim Director, Region 9 Christine Gegeckas............................................................................. President FSHP Michael Jackson........................................Executive Vice President and CEO

Florida Pharmacy Today Journal Board Chair.............................................................. Carol Motycka, motycka@cop.ufl.edu Vice Chair...........................................Jennifer Pytlarz, jlc_rxdoc@hotmail.com Treasurer....................Stephen Grabowski, sgrabowski@seniormmc.com Secretary.............. Verender Gail Brown, brownvgrx4304@hotmail.com Member.................................................Joseph Koptowsky, docjik1215@aol.com Member........................Rebecca Poston, rebecca_poston@doh.state.fl.us Member........................................................Cristina Medina, cmmedina@cvs.com Member................................................................Norman Tomaka, FLRX9@aol.com Member........................................................................Stuart Ulrich, Stuarx@aol.com Member............................................................. Don Bergemann, don@bceinfo.com Executive Editor................Michael Jackson, mjackson@pharmview.com Managing Editor...................Dave Fiore, dave@fiorecommunications.com Journal Reviewer....................... Dr. Melissa Ruble, mruble@health.usf.edu Journal Reviewer....................................Dr. Angela Hill, ahill2@health.usf.edu

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FLORIDA PHARMACY TODAY

don’t have to be an eloquent orator, just be PASSIONATE about your profession. There are so many tools available for you to use as you educate those in your community. Remind your community members to clean out their medicine cabinets at least once a year and to throw away their expired medications. Show them the importance of not using medications beyond the expiration date. Additionally, include why they should not take other people’s medications. It is amazing to me how many seniors and other individuals save their medicines just in case they might be put on it again or to give it to someone else who may have been prescribed that medication. Many folks do not want to throw away medications as it represents money. Instruct them on the proper way to dispose of their medications, vitamins, nutraceuticals, herbals and other similar items. Demonstrate the use of kitty litter when disposing of medications, and discuss the importance of destroying all patient information such as names and prescription numbers. Discuss the downside of polypharmacy and what constitutes “too many drugs.” Point out the value of the proper disposal of medications. Another topic to cover is where you should and should not store medications. Whenever I ask my patients where they store their medications, many say the bathroom. Some say in the refrigerator, where it is cool and dark. Take this time to educate them on proper storage. You have a wealth of knowledge that your public is yearning for. Take a few minutes and give of yourself to your community. You are vital to the health care of our fellow citizens. Make sure that you educate the public, policy makers and other health care professionals about the key role you play in decreasing overall health care costs. How do you do this? You do this by providing value-added medication use and innovative patient care. Get that PASSION for your profession and show others how valuable you are to the whole health-care system. If you don’t take the time to show others this, who will? n

Executive Insight BY MICHAEL JACKSON, RPH MICHAEL JACKSON, BPHARM, EVP & CEO, FLORIDA PHARMACY ASSOCIATION

Pharmacy is Taking Lead on Smoking Cessation

here was a time in society when public smoking was accommodated. At restaurants, you’d be asked whether you wished to sit in the smoking or non-smoking section. I can even recall when smoking was permitted on flights. There was intense debate over whether you could segregate passengers who smoke cigarettes from those who prefer to travel in smoke-free areas. Obviously, this becomes an issue when traveling in an aircraft that is sealed and pressurized. You could not always get away from the second-hand smoke recycling through the cabin’s air supply system. Many airliners began restricting smoking on flights, and kudos to Delta Airlines for being one of the first. Now CVS has joined in the campaign by making a business decision to end the selling of tobacco on October 1, 2014 (see Stat News dated February 2, 2014). This is consistent with the Florida Pharmacy Association’s long-standing policy of supporting a smoke-free society. The Association applauds CVS for making this very difficult and landmark decision. According to information on the Center for Disease Control and Prevention website, an estimated 42.1 million people, or 18.1 percent of all adults (aged 18 years or older), in the United States smoke cigarettes. Cigarette smoking is the leading cause of preventable death in the United States, accounting for more than 480,000 deaths, or one of every five deaths, each year. To put that in perspective, that number is a little more than two and one-half times the population of Ft. Lauderdale. There is good news on the horizon

as overall smoking prevalence has declined since 2005. It is likely that awareness campaigns like Tobacco Free Florida and some very graphic public service announcements seen recently in the media of individuals affected by the use of tobacco had a large part in this decline. The Florida Pharmacy As-

According to information on the Center for Disease Control and Prevention website, an estimated 42.1 million people, or 18.1% of all adults (aged 18 years or older), in the United States smoke cigarettes. sociation has partnered with Tobacco Free Florida and encourages you to visit their website, www.tobaccofreeflorida. com, to learn how you can get involved and make a difference. There are a lot of Floridians who are using tobacco. In the beginning, starting to smoke is a choice, however over time, this choice becomes a disease requiring treatment. Just like exercising to lose weight works best with a personal trainer, smokers who quit are generally more successful with the counseling

Michael Jackson, B.Pharm

and support of a pharmacist with experience and knowledge of this health care issue. There is a neat cost calculator on the Tobacco Free Florida website that shows the direct costs of smoking. For example, a person who began smoking at the age of 20 and is now 50 years of age with a pack-a-day habit would probably have spent well over $10,000 just for the cigarettes. That would be equivalent to over $23,000 in today’s dollars. Ask your patients what they would have done with that money. It might get their attention and create an opportunity for you to do an intervention. This issue, and many others, are types of projects that you may want to take on in anticipation of American Pharmacist Month coming up in October. Remember, this is the month that all of us celebrate the work and services of our professional stakeholders. Also, SEPTEMBER 2014 |

FPA STAFF Executive Vice President/CEO Michael Jackson (850) 222-2400, ext. 200

Director of Continuing Education Tian Merren-Owens, ext. 120 Controller Wanda Hall, ext. 211

Educational Services Office Assistant Stacey Brooks, ext. 210 Coordinator of Membership Christopher Heil, ext. 110

FLORIDA PHARMACY TODAY BOARD Chair..................................... Carol Motycka, St. Augustine Vice Chair.........................Jennifer Pytlarz, Herndon, Va. Treasurer...............................Stephen Grabowski, Tampa Secretary.........................Verender Gail Brown, Orlando Member..................................... Joseph Koptowsky, Miami Member..............................Rebecca Poston, Tallahassee Member....................................Cristina Medina, Hollywood Member................................. Norman Tomaka, Melbourne Member..............................Stuart Ulrich, Boynton Beach Member.......................Don Bergemann, Tarpon Springs Executive Editor.........Michael Jackson, Tallahassee Managing Editor.........................Dave Fiore, Tallahassee

This is a peer reviewed publication. ©2014, FLORIDA PHARMACY JOURNAL, INC. ARTICLE ACCEPTANCE: The Florida Pharmacy Today is a publication that welcomes articles that have a direct pertinence to the current practice of pharmacy. All articles are subject to review by the Publication Review Committee, editors and other outside referees. Submitted articles are received with the understanding that they are not being considered by another publication. All articles become the property of the Florida Pharmacy Today and may not be published without written permission from both the author and the Florida Pharmacy Today. The Florida Pharmacy Association assumes no responsibility for the statements and opinions made by the authors to the Florida Pharmacy Today. The Journal of the Florida Pharmacy Association does not accept for publication articles or letters concerning religion, politics or any other subject the editors/ publishers deem unsuitable for the readership of this journal. In addition, The Journal does not accept advertising material from persons who are running for office in the association. The editors reserve the right to edit all materials submitted for publication. Letters and materials submitted for consideration for publication may be subject to review by the Editorial Review Board. FLORIDA PHARMACY TODAY, Annual subscription - United States and foreign, Individual $36; Institution $70/year; $5.00 single copies. Florida residents add 7% sales tax. FLORIDA PHARMACY ASSOCIATION

610 N. Adams St. • Tallahassee, FL 32301 850/222-2400 • FAX 850/561-6758 Web 8 Address: | F L O Rhttp://www.pharmview.com IDA PHARMACY TODAY

don’t forget that National Pharmacy Technician Day is October 21, 2014. If you have technicians working with you in your practice, get them involved in your projects and show your appreciation for what they do by acknowledging their role and importance in the practice of pharmacy. The FPA has posted tools on Pharmview.com that you can use in your American Pharmacist Month awareness campaigns. Go to the home page, look for the “Know Your Pharmacist – Know Your Medicine” banner and select the link. You will find a sample of proclamations you can use for your local media. Also, visit our Legislative Action Center under the “Advocacy” menu item on pharmview.com. Look for the action alert with the title “Pharmacists are Essential to Quality Health Care.” We have drafted a message with instructions that you can send to the local media in your market promoting your profession. Please feel free to make any changes that you think are appropriate, and be prepared to answer the call when the media reaches out to you.

The FPA has posted tools on Pharmview.com that you can use in your American Pharmacist Month awareness campaigns. Remember that what we do as pharmacist stakeholders is advocating for the value we bring to the health care industry. No one can tell your story, other than your patients, better than you can. This is the first step to finding our passion again for our possession. I have mine. Do you have yours? n

SAVE THE DATE FPA Legislative Days and Health Fair March 9-10, 2015 SEE YOU IN TALLAHASSEE!

American Pharmacists Month: Get the Message to the People! American Pharmacists Month is the time to take your message on the road. Don’t worry—you won’t have to go far. There are countless opportunities in your own community. Patients of all ages can benefit from discussions and information about how to use medications safely and effectively. ■■ Hit the malls: Ask management at a local mall about staging an exhibit or booth where pharmacists can answer shoppers’ questions about medications. ■■ Find the traffic: Create a medication education display for your local library, YMCA or other popular community site. ■■ Go back to school: Visit neighborhood schools for a “show-and-tell,” a science or math class or a career day to talk with students about medication safety, the dangers of prescription abuse and exciting careers in pharmacy. ■■ Reach out to seniors: Conduct “medication check-up” reviews or seminars at senior day-use centers. ■■ Go with groups: Civic, neighborhood, religious, even book groups— ranging from the Lions to the Junior League to Scouting groups—are all good places to target for an educational talk on medication safety or the role of the pharmacist. Attract Media Coverage Attracting media attention requires a good story and good visual opportunities. Determine which media outlets you want most to reach, and tailor your work to what they need in order to appeal to readers and viewers. Step 1: Target your media outlets ■■ Find the right size: Local and personal stories appeal more to small and local media. Issue-based sto-

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ries can warrant regional or national coverage. Broaden your scope: There’s more to coverage than a news story or feature in a particular show or section. Try letters to the editor, opinion pieces, radio talk shows and TV station editorial segments. Don’t limit yourself to health: You might discover your story is more appropriately suited for the metro, business or lifestyle sections of a newspaper. Know your reporters: Check for particular writers, columnists or broadcast journalists who have covered pharmacy-related issues, and take your stories to them first. Check the media outlet’s website for contact information.

Step 2: Have a good story What’s special about your APhM celebration? Are you trying to get as many

seniors as possible to an event? Are you spotlighting a pharmacist with a strong relationship with patients? Are you looking at issues in the changing role or science in pharmacy? What are you most passionate about when it comes to pharmacy? What you care about is usually the seed for a story others will care about, too. Media outlets want stories that are timely, interesting and full of local and personal appeal. APhA has tools such as pitch letters, news release samples, media advisories and media kits to help get your message out. Step 3: Cultivate media relationships Even in a short-term contact, a successful relationship with media outlets will go a long way toward accurate and compelling coverage. Here are some professional-caliber instructions to keep your work top quality: ■■ Send a pitch letter or email to your SEPTEMBER 2014

media list about 20 days in advance of an event. ■■ Prepare and send a media advisory the day before or the morning of an event. A follow-up phone call can help increase interest and attendance. ■■ Prepare a press release featuring greater detail. Releases help reporters write full stories. ■■ Assemble media kits to distribute at the event. Include the press release and information about your practice and the services it provides. ■■ Immediately after the event, distribute the release to members of the media unable to attend. ■■ Monitor the media for stories about your event. Send a thank-you to reporters who covered it. ■■ Keep copies of the press clippings to include in future media kits. See if you can get permission to post a video clip to social media. APhA has experts ready to help you work with the media. Just e-mail us at aphm@aphanet.org for guidance. Get Official Recognition You can get official recognition for American Pharmacists Month in your municipality, city, county or state, which can lead to a ceremony with a wealth of promotional opportunities. It’s fairly simple to do, but the process can take several months. Here’s the step-by-step guide to getting an official proclamation: ■■ Step 1: Check the website for sample proclamations and other details. This will give you ideas and help you plan your process. ■■ Step 2: Find out if officials can issue proclamations without action from the city council or state legislature. If legislative approval is not required to issue a proclamation: ■■ Step 3: Call the mayor/governor’s office to find out how proclamations are issued. ■■ Step 4: Prepare your proclamation language. The website provides a sample template. Localize relevant facts about pharmacy and explain why American Pharmacists Month should be recognized by your city 10

FLORIDA PHARMACY TODAY

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or state. Step 5: Try to elicit support from other pharmacy leaders in your area. Ask local pharmacy associations, health organizations and academic and business leaders and groups to write a letter of support to the governor. Provide addresses and sample letters. Correspondence and support from throughout a state reflect wide interest and give your proclamation a better chance.

If legislative action is required to issue a proclamation: ■■ Step 3: Contact your local representative’s office to get instructions for the proclamation process. ■■ Step 4: Because resolutions typically must be sponsored by a member of the appropriate governmental body, find an official who supports pharmacy or has voiced interest. An alternative is to focus on a government official who has not yet worked with you, whom you could educate. Is there a pharmacist among the legislators? ■■ Step 5: Ready your proclamation language—check the website for samples and for language on the significance of American Pharmacists Month. ■■ Step 6: Work with your proclamation sponsor to find out how you can help get the proclamation approved. You will probably need to lobby potential supporters and identify cosponsors. Start by writing your legislators about the proclamation and soliciting their support. Remember, a followup phone call might be necessary. The final steps come after the proclamation is issued. Be sure to invite those instrumental in getting it approved to any ceremonies planned. After the month’s activities are over, send letters of thanks and appreciation. Use Social Media Social media is the easiest, fastest, and probably your favorite way to promote American Pharmacist Month events. But with social media, your message could get lost in a flood of information. Here are some tips for stand-

ing out and getting leverage. ■■ Just the facts: For the whole month, post a daily pharmacy fact, tip, link or an article to your Facebook wall or Twitter stream. ■■ Tag it: Use the Twitter hashtag #APhM2014 when tweeting about the profession, the month or your event. The more people who use a hashtag, the better chance it has at becoming a “trending topic.” This then ups the chances that other nonpharmacy users will run across the information. ■■ Let Facebook help: If you’re hosting a special event in honor of APhM, spread the word through Facebook. It makes it easy to send invites and for attendees to share the event with friends. It’s also a neat way for attendees to see the guest list of who’s going (which helps get them to the page). ■■ Get visual: Get out your smart phone and start shooting and posting photos of events. Three things to remember: Ask permission, use captions and check before tagging. ■■ Document with video: Create a serious record of your events that others can learn from, or try a short, fun video with music or voice-overs. Once you’ve asked permission, post away. ■■ Pin up: Pinterest and similar visual-based social media sites can be a good place to share tips and information. Consider: ●● Recipes for people with diabetes, allergies or other chronic conditions ●● A poster showing flavors available for children’s medication ●● Ideas on storing or remembering medications ●● A calendar for medications or a tip-a-day ●● Photos of pharmacists providing patient care services ●● GIFs or images of food and drugs that may interact ●● Don’t forget to fill in the description box with extra information. ■■ Get personal with a blog: If you don’t have a blog already, APhM is a great time to start one. Or use a group blog where contributors ro-

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tate. Use this month to write about your work or what the profession means to you, or to share tips with students or professionals on continuing education or career advancement. A blog is an easy, relatable way to talk about the profession. Posts can be short and informal— the key is keeping the content fresh and consistent. Record a podcast: This is a great way to address an issue in pharmacy that’s important to you. A podcast is typically a short recorded audio session, and it’s easy to do through the microphone on your computer. Try talking about pharmacy, interviewing a patient or colleague or describing how pharmacists can help someone with a certain condition, such as diabetes. Tell your friends: After people sign up for your event, take them to a “Tell Your Friends You’re Attending” page. With the click of a button, a customized tweet is created and posted for them. It makes it simple

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for attendees to share that they’re going—and gives a link for readers in their network to click. Add a Twitter widget: If people are already talking about the event, why not use that as proof to market to other potential attendees? The widget is a box that allows users to scroll through just the tweets relevant to your event (with your hashtag). Build the excitement: Are you able to give away some free tickets to your upcoming event, or offer freebies or prizes? Social media is particularly conducive to building excitement around things like giveaways. It encourages people to share/retweet/ repost—and it will up the awareness of your event. Capture the experts: Will your upcoming events feature interesting or popular speakers? Get your social media audience acquainted with them—and excited to hear more. Promote their appearance before the event, and get permission to post

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content, a report or a video of their presentation or Q&A. Invite leaders: Most senators and representatives now use social media tools. Contact your local legislators via social media and invite them publicly to attend your events. Provide online answers: Spend some time during APhM visiting a Q&A website, such as WikiAnsers or YahooAnswers, and offer professional advice reminding people to contact their pharmacists with questions about issues such as potential drug interaction-related symptoms.

Source: American Pharmacists Association

SEPTEMBER 2014 |

FROM THE 124TH FPA CONVENTION

Thank You to Our Sponsors FPA would like to thank our sponsors for helping to make the 124th Annual Meeting and Convention such a great success!

2014 Convention Sponsors & Contributors

GOLD

SILVER

Walgreen Company

BRONZE

CVS Pharmacy

H.D. Smith

McKesson Rx Ownership

SUPPORT SPONSORS Cardinal

Empire

Pharmacy Consultants

Lexi-Comp, Inc

Rx Systems, Inc

Wolters Kluwer

Exhibitors AbbVie Psoriasis Patient Advocate

LECOM School of Pharmacy

AmerisourceBergen Corp

Meadowbrook Insurance Group, Inc.

American Associated Pharmacies APCI

Cardinal Health

Chattem - A Sanofi Company CVS Pharmacy

Empire Pharmacy Consultants

Florida Pharmacy Foundation, Inc

Medical Technology Associates

Medicare’s Limited Income - NET Program Merck & Co, Inc

Merck Vaccine Division Novo Nordisk, Inc.

Florida Prescription Drug Monitoring Program Foundation / E-Forcse

Nutramax Laboratories Consumer Care, Inc

Freedom Pharmaceuticals

PCCA

Forest Pharmaceuticals

PBA Health

H.D. Smith

Pharmacists Mutual Companies

Innovative Concepts BNAC

PioneerRx

Healthcare Consultants Pharmacy Staffing

McKesson Rx Ownership

FLORIDA PHARMACY TODAY

Pharmacy Technician Certification Board

PPSC

Publix Pharmacy QS/1

Reckitt Benckiser Pharmaceuticals Sanofi

Stratus Pharmaceuticals Inc

Tobacco Free Florida’s AHEC Tobacco Training & Cessations Program University of Florida

University of Florida College of Pharmacy Walgreen Company

Wal-Mart / Sam’s Club Health and Wellness

Wolters Kluwer Health (Facts & Comparisons/Lexicomp) Zogenix

FROM THE 124TH FPA CONVENTION

Unite Pharmacy!

Florida Pharmacy Associationâ&#x20AC;&#x2122;s 124th Annual Meeting and Convention July 9-13, 2014

Top: Former FPA presidents gather for their annual convention photo. Bottom Left: Daniel Buffington with students Matthew Schaefer and Benjamin Groves. Bottom Right: (Left to right) FPA Staff Stacey Brooks, Executive Director Michael Jackson, Wanda Hall and Tian Merren Owens pause for a picture. SEPTEMBER 2014

FROM THE 124TH FPA CONVENTION

Convention

2014 Award Recipients Each year the FLORIDA PHARMACY ASSOCIATION recognizes individuals who have shown their commitment to pharmacy in many exceptional ways. These award recipients continue to strive for excellence in their profession, meeting

The following awards were presented during the 124th Annual Meeting and Convention at the Marriott Harbor Beach & Spa in Ft. Lauderdale.

challenges and opportunities while demonstrating their commitment to their respective communities.

Frank Toback/AZO Consultant Pharmacist Award presented by Preston McDonald to Robert Etheridge. DCPA Sidney Simkowitz Pharmacy Involvement Award presented by Suzanne Kelley to Lee Fallon. NASPA/APhA Bowl of Hygeia presented to Norman P. Tomaka by Boehringer Ingelheim representative Roxana Toro-Pena. NASPA-Upsher Smith Excellence In Innovation Award presented by Gary Koesten to Heather Hardin.

The James H. Beal “Pharmacist of the Year” Award is presented to David Laven by President Terry Gubbins.

FLORIDA PHARMACY TODAY

Interamerican Pharmacist Association’s (IPA) Roman Maximo Corrons Inspiration & Motivation Award presented by Goar Alvarez to Michael Mone.

Jean Lamberti Mentorship Award presented by Alex Pytlarz to Angela Clauson. R.Q. Richards Pharmacy Public Relations Award presented by David Mackarey to Carl “Fritz” Hayes. Cardinal Health Generation Rx Champions Award presented to Jim Powers by Cardinal Health representative Maria Barditch. Alton Tower Philanthropy Award presented by Al Tower and Todd Schmidt to Ron Haines.

FROM THE 124TH FPA CONVENTION

n Scrapbook

Photography courtesy of Carol Porter, Stu Ulrich and Michael Jackson

Preston McDonald (left) presents the Frank Toback/ AZO Consultant Pharmacist Award to Robert Etheridge.

NASPA/APhA Bowl of Hygeia award is presented to Noman Tomaka by Boehringer Ingelheim representative Roxana Toro-Pena.

Ramy Gabriel (left) receives the Pharmacists Mutual Companies Distinguished Young Pharmacist Award, presented by Pharmacist Mutual representative Seth Swanson.

Pharmacists Mutual Companies Distinguished Young Pharmacist Award presented to Ramy Gabriel by Pharmacist Mutual representative Seth Swanson.

#1 Club New Member Certificates presented by Bob Parrado to Ann Marie Aldrich (Pompano Beach), Chris Christopolous (Tarpon Springs), Ana de la Huerta (Miami), Suzanne Kelley (Pensacola) and Scott Tomerlin (Rockledge).

Technician of the Year Award presented by Verender Gail Brown to Christopher Derek Harris.

Poster Presentation Awards 1st Place- Danielle Moore (LECOM) 2nd Place- Nishant Talati (PBAU) 3rd Place- Nicholas Palm (NSU)

Student Patient Counseling Competition 1st Place - Sarah Reeg (PBAU) 2nd Place - Semyon Aminov (USF) 3rd Place- Mary Munchalfen (USF)

National Alliance of State Pharmacy Association Nonprescriptions Medicines Academy Game Show 1st Place- Palm Beach Atlantic University James H. Beal â&#x20AC;&#x153;Pharmacist of the Yearâ&#x20AC;? Award presented by Terry Gubbins to David L. Laven.

SEPTEMBER 2014

FROM THE 124TH FPA CONVENTION

124th Annual Meeting and Convention

Student Patient Counseling Competition winners show off their awards. Left to right: Mary Munchalfen (third place), Sarah Reeg (first place) and Semyon Aminov (second place).

Carl â&#x20AC;&#x153;Fritzâ&#x20AC;? Hayes (left) receives the R.Q. Richards Pharmacy Public Relations Award, presented by David Mackarey.

Foundation Trustee Al Tower poses with students after the Counseling Competition.

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Cardinal Health Generation Rx Champions Award presented to Jim Powers by Cardinal Health representative Maria Barditch.

Jackie Donovan is recognized by President Terry Gubbins for her work on the Organizational Affairs Council.

Board of Pharmacy Licensure Disciplinary Proceedings Compounding Violations, Pharmacy Audit Disputes Mergers and Acquisitions Commercial, Civil and Criminal Proceedings KAHAN ◆ HEIMBERG, PLC

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SEPTEMBER 2014

FROM THE 124TH FPA CONVENTION

124th Annual Meeting and Convention

President-elect Suzanne Kelley presents the DCPA Sidney Simkowitz Pharmacy Involvement Award to Lee Fallon.

Interamerican Pharmacist Association’s (IPA) Roman Maximo Corrons Inspiration & Motivation Award presented by Goar Alvarez to Michael Mone.

Board of Pharmacy Member Lee Fallon (right) presents Kenneth Richmond with an award honoring his fiftieth year as a pharmacist.

Adopt-A-Student The Florida Pharmacy Association would like to thank the following Contributors to this year’s Adopt-A-Student Program

FPA Members show off their best line-dancing moves at the “Yeehaw! Pharmacy Round-up.”

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Carmen Aceves Gordon Paul Ackerman Alachua County Association of Pharmacists * W. David Andrews Carla Barber Bergemann Consulting Enterprises, Inc. Heather Bozeman Paul Delisser Mitchell Fingerhut Ramy Gabriel Raul Gallo Angela Garcia William Garst Terry Gubbins * Ed Hamilton Betty Harris ** Alexis Jurick

Suzanne Kelley Gary Koesten David Mackarey Joy Marcus Humberto Martinez Preston McDonald Michael Mone’ Bob Parrado Kathy Petsos Robert Renna Melissa Ruble Joseph Stelzer Theresa Tolle Norman Tomaka Scott Tomerlin Karen Whalen *Silver Champion Sponsor **Bronze Champion Sponsor

FROM THE 124TH FPA CONVENTION

Presidential Donation Challenge As one of his final acts in office, 20132014 FPA President Terry V. Gubbins presented a personal check for $10,000 to the leadership of the Florida Pharmacy Foundation at our 2014 convention. This is the largest personal donation in the history of the Foundation. During the presentation, Terry said the money is to fund the FPA annual Student Leadership Award Scholarship, presented annually at Legislative Days in Austin. Terry also gave a challenge to all of the past presidents of FPA. Terry’s challenge was for all of the past presidents to cumulatively donate enough money to match the $10,000 by the time we meet for our 2015 convention. “This provides an opportunity for our past presidents to continue to lead our Association, and to support the future leadership of FPA,” Terry said. The Foundation has already received some matching money. “I’m sure our past presidents will rise to the challenge for the Florida Pharmacy Foundation, and match the $10,000,” Terry said.

PBAU students proudly show off their poster presentation.

Pharmacy students have the opportunity to enjoy all aspects of the conference. SEPTEMBER 2014

FROM THE 124TH FPA CONVENTION

2 0 1 4 F PA 5 0 -Y E A R P H A R M A C I S T S 50-Year Pharmacists Honored TOP LEFT Students at the Pharmacy Round-Up. TOP RIGHT Justin Dorotheo and third-place winner Nicholas Palm at their poster presentation. BOTTOM LEFT Outstanding Pharmacy Service Award is presented to Michael Jackson by University of Florida College of Pharmacy Dean Julie Johnson. BOTTOM RIGHT Tobacco Free Floridaâ&#x20AC;&#x2122;s AHEC Tobacco Training & Cessation Program receives the Outstanding Exhibitor Award.

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Those who have served our profession as pharmacists for a half-century were honored at the 124th Annual Meeting and Convention. We are grateful for these pioneers who have seen our profession evolve over five decades and have played such an important role in making pharmacy what it is today. William Adams (Member since 1965)

Stephen Lipscomb (Member since 1991)

Harold Croley (Member since 2002)

David Ray (Member since 2006)

Dale Graham (Member since 1965)

Kenneth Richmond (Member since 1973)

Michael Gravatt (Member since 2004)

Edgar Sego (Member since 1984)

Gerald Koff (Member since 1993)

Oswell Williams (Member since 1983)

FROM THE 124TH FPA CONVENTION Speaker of the House Bob Parrado leads the proceedings as Terry Gubbins is sworn in as the FPA Board Chair.

Christopher Derek Harris receives the Technician of the Year Award, presented by Verender Gail Brown.

FPA RECOGNIZES THOSE WE LOST IN 2013-14 During the 124th Annual Meeting and Convention in Fort Lauderdale, the Florida Pharmacy Association recognized the passing of the following FPA members. We are grateful for their contributions and remember them with fondness and respect.

IN MEMORIAM* David Barr Richard â&#x20AC;&#x153;Dickâ&#x20AC;? Battaglia William Ely Dennis Faulk Robert Ganter Robert Gibbons Gloria Tanner *This list is believed to be accurate as of the convention. If any names were omitted, please contact the FPA office.

NSU students at their poster presentation. ABOVE: Suzanne Kelly swears in the new Board of Directors.

SEPTEMBER 2014

FROM THE 124TH FPA CONVENTION Conference attendees show off their Gator pride at dinner. (Left to right: Kathy Petsos, Tom Whalen, Karen Whalen, Buzz Pestos and Dean Julie Johnson.)

FPA President Suzanne Kelley passes the gavel to President-elect Tim Rogers.

FLORIDA PHARMACY TODAY

USF College of Pharmacy Dean Kevin Sneed of speaks during the FPA House of Delegates and Annual Business Meeting

American Pharmacists Month Helps Public Understand the Real Value of Pharmacy

By David Brooks, , FAMU College of Pharmacy and Pharmaceutical Sciences

As a pharmacy student interning with Covenant Hospice, I was asked to write an article on the history and purpose of American Pharmacists Month. To truly appreciate the history of American Pharmacists Month, I felt I should start first by learning the history of the American Pharmacist Association (APhA), the organization responsible for founding it. The organization was originally founded as the American Pharmaceutical Association on October 6, 1852, for the purpose of promoting the profession of pharmacy in the interests of what today are more than 62,000 members. North Carolina pharmacist Robert Ruth proposed the idea of American Pharmaceutical Week during the APhA’s annual meeting in 1924, and the event was launched a year later. In October 2004, the APhA expanded the week into American Pharmacists Month as part of a campaign to better promote the interests of the organization by recognizing the vital contributions pharmacists have made to improve health care, and to enhance their image as medication experts who play a vital role in our health care system. The organization began promoting the campaign with the slogan “know your medication, know your pharmacist” as its theme, to increase recognition of pharmacists’ contributions to improve public health and encourage patient education. In today’s dynamic health care market, it is more important than ever for pharmacists to promote American Pharmacists Month and actively participate in the campaign to advocate patient education on medications and the vital roles through which we as pharmacists serve them. How can you do this? Here are some ways pharmacists can promote American Pharmacists Month: ■■ Post signs encouraging patients to “know your medication, know your pharmacist” throughout stores and as banners on websites. ■■ Host luncheons or social events throughout the month of October to encourage patients to get to know pharmacists in less formal settings. ■■ Invite customers to bring all their over-the-counter and prescription medications to “brown-bag” sessions to be reviewed by pharmacists for possible drug-drug interactions or duplications in therapy. ■■ Counsel patients on the proper management of their disease states, medication adherence, the importance of medication therapy management and the benefits of having all prescriptions filled at single pharmacy or pharmacy chain. ■■ Offer health screenings with free blood pressure, cholesterol and diabetes testing, and provide counseling on

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proper techniques for disease management. Provide educational seminars to educate patients on proper blood glucose monitoring and diabetes management. Educate patients on specific disease states and discuss appropriate lifestyle changes to optimize therapeutic outcomes. Encourage patients to participate in medication take-back programs by dropping off unused medications for proper disposal. Participate in community health fairs or other public events and use the opportunity to: ●● Enhance the public’s image of pharmacists as medication experts and health care professionals. ●● Educate patients, policy makers and health care professionals on the fundamental roles pharmacists play in improving health outcomes, reducing morbidity, medication errors and health care costs. Visit local schools to educate students about career options in pharmacy.

In my experiences, I have frequently encountered patients who are reluctant to approach pharmacists with questions or to seek counseling on their medications and management of their disease states. This often appears to be due to patients’ misconception that the job of pharmacists is merely to dispense medications. It is also because many patients feel uncomfortable approaching busy pharmacists in such fastpaced environments where it is so apparent they are under overwhelming pressure to meet high productivity standards. Conditions such as these are all too common, especially in large retail pharmacies where they increase the risks of medication errors, create communication barriers between pharmacists and patients and leave patients feeling discarded the moment their purchase is completed. How can improved patient education affect the future of pharmacy? We can educate the public, health care professionals and policy makers on the vital roles pharmacists play in today’s health care system and emphasize the importance of medication therapy management in reducing medication errors and maximizing desirable health outcomes. This can result in improved pharmacist-patient relationships and communication and a reduction in medication errors. It will also encourage patients to use additional pharmacy services and prepare them to be more educated voters and policy makers that can help prevent more ill-advised bills from being passed into law. Celebrate your profession this October by engaging the public in American Pharmacists Month and taking advantage of the opportunity to enrich the public image of pharmacy. Most importantly of all, inspire your patients and your community to “know your medication, know your pharmacist!” SEPTEMBER 2014

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Advertising in Florida Pharmacy Today Display Advertising: please call (850) 264-5111 for a media kit and rate sheet. Buyers’ Guide: A signed insertion of at least 3X per year, 1/3 page or larger display ad, earns a placement in the Buyers’ Guide. A screened ad is furnished at additional cost to the advertiser. Professional Referral Ads: FPA Members: $50 per 50 words; Non‑members: $100 per 50 words; No discounts for advertising agencies. All Professional Referral ads must be paid in advance, at the time of ad receipt.

FREQUENTLY CALLED NUMBERS AHCA MEDICAID PHARMACY SERVICES 2727 Mahan Drive Tallahassee, FL 32308 (850) 412-4166 www.fdhc.state.fl.us/medicaid/ pharmacy AMERICAN PHARMACISTS ASSOCIATION (APhA) Washington, D.C. (800) 237-2742 www.pharmacist.com AMERICAN SOCIETY OF HEALTH SYSTEM PHARMACISTS Bethesda, MD (301) 657-3000 www.ashp.com/main.htm DRUG INFORMATION CENTER Palm Beach Atlantic University (561) 803-2728 druginfocenter@pba.edu FLORIDA BOARD OF PHARMACY 4052 Bald Cypress Way Bin #C04 Tallahassee, FL 32399-3254 (850) 245-4292 www.doh.state.fl.us/mqa FLORIDA POISON INFORMATION CENTER NETWORK (800) 222-1222 www.fpicn.org NATIONAL COMMUNITY PHARMACISTS ASSOCIATION 100 Daingerfield Road Alexandria, VA 22314 703.683.8200 703.683.3619 fax info@ncpanet.org RECOVERING PHARMACISTS NETWORK OF FLORIDA (407) 257-6606 “Pharmacists Helping Pharmacists”