FB&W
FOOD BUSINESS & WORKFORCE ISSUE
Consumers Increasingly Turn To Digital Ordering For Their Breakfast Needs National digital spending on breakfast items via delivery apps is up 263% from 2020 by HETAL PANDYA
36 FALL
2021
A
s the world moves toward a recovery from the pandemic, the return of consumer’s morning breakfast routines bring an opportunity for restaurants to win back early morning sales that fell in 2020. But many consumers and remote workers have already adapted to new routines that include ordering their breakfast online. Competition for digital breakfast orders remains strong, with fast casual and quick service restaurants making headlines for introducing new menu options to entice hungry customers. Last summer, we saw Starbucks begin offering a plant-based breakfast sandwich made with Impossible sausage while Panera introduced free coffee subscriptions. In 2021, Burger King and Tim Hortons added new breakfast sandwich options to their menus while Wendy’s reported better-than-expected earnings due in large part to their launch of several brandnew breakfast offerings. FLORIDA RESTAUR ANT & LOD GING A S SO CIATION
