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LODGING issue
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elcome to Florida Restaurant & Lodging Magazine's 2022 Lodging Issue. We are thrilled to feature the world’s most beautiful and vibrant lodging industry in this special section. With the Industry on the upswing after the global pandemic, tourism numbers are exploding all over the state. Much of the material in this section will be of interest
to you, both as fun reading and as solutions to some of the challenges faced by the industry during this time of big numbers and short staff. Read about the amazing property that will be hosting the Florida Restaurant & Lodging Show later in 2022, and make plans to visit the lovely boutique hotels highlighted in this section. Florida Atlantic University weighs in on the labor crisis,
and we have included some helpful solutions from INNsight, Withum, and Sunday. Also learn about engaging retail to add more to your bottom line. In addition, read a little farther to find out more on how background checks can help you with your team. We hope you enjoy this issue, and we truly look forward to getting back to business here in the Sunshine State!
FRLA’s Lodging Partners
AAHOA
FRLA represents all aspects of Florida’s hospitality industry. We partner with many different organizations to accomplish this effort knowing that together we are stronger in advocating for our industry. We have many shared objectives and partnering our resources is an effective approach. We take pride in our partnerships on the state and local level, as well as on the national stage. Collaborating together helps us bring memorable experiences for our guests that will keep them returning to the Sunshine State for years to come. Our state and national partners help us work together to advocate for Florida’s lodging industry, driving business development, a substantial contribution to the state’s economy and simply the most beautiful hotels and resorts in the world. Our national partners include the American Hotel & Lodging Association (AHLA) and the Asian American Hotel Owners Association (AAHOA)
The Asian American Hotel Owners Association is the largest hotel owners association in the nation. AAHOA has a strong presence in Florida and is a key FRLA partner. The nearly 20,000 AAHOA members own 60% of the hotels in the United States. AAHOA Members are responsible for 1.7% of the nation’s gross domestic product. With billions of dollars in property assets and over 1 million employees, AAHOA members are core economic contributors in communities across the United States. For information about AAHOA, visit www.aahoa.com.
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AHLA The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. Learn more at www.ahla.com.
THE FLORIDA INNS CHAPTER The Florida Inns Chapter, the only state-wide special interest chapter in FRLA, is comprised of small, independent properties with under 50 rooms. The Board of Directors works to provide specific informational best practices sessions for these members. As the only state-wide special interest chapter, we have a consumer website, www.floridainns.com. This website is designed for consumers looking for unique and independent lodging options for their travels. The site will be promoted through our partnership with VISIT FLORIDA, and we will look to create a rack card for the welcome centers and for you to have as well. For more information about the Florida Inns Chapter please contact Nicole Chapman, Regional Director for FRLA at (904) 574-2259, or nchapman@frla.org. FLORIDA RESTAUR ANT & LOD GING A S SO CIATION
