F L O R I D I A N V I E W. C O M | 1
MEDIA KIT 2013
from our publisher Welcome to Floridian View, East Central Florida’s premiere monthly magazine. As a potential advertiser, you’ll be please to know that no other magazine in our area comes close to the level of journalistic quality, audience reach and service to our clients that Floridian View provides. Let us custom tailor a marketing program that will help you reach the area’s most affluent audience with our upscale, lifestyle publication that showcases the very best in business, the arts, dining, entertainment, home décor, fashion and news. Our goal at Floridian View is to be the best that we can be for both our readers and advertisers because they deserve the best. In the following pages we’ll give you information about our readers, our circulation and our editorial calendar. We’ll also demonstrate the effectiveness of advertising in magazines. We sincerely hope that after meeting with one of our media consultants that you’ll decided to join our growing family of advertisers. We’d love to help you grow your business.
We live, work and play in an incredible place, and through this dynamic magazine we celebrate the one thing we all share— a truly spectacular Floridian View.
2 | FLORIDIANVIEW MAG
Phone:(386)322-3900
Fax:(386)265-5191
E m a i l : a d s @ f l o r i d i a n v i e w. c o m
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fv Reader profile Floridian View readers are a healthy mix of men and women, most of whom are over the age of 35, are college educated, earn six-figure salaries, own their homes, and are either business owners, corporate managers or government executives. Our readers dine out at least twice a week; belong to private clubs and organizations; own two or more luxury vehicles; go on frequent vacations and other outings; have high levels of disposable income and love to read. GENDER Female 58% Male
INCOME
42%
Averag e H o u s e h o ld. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1 6 3 , 0 0 0 Averag e N e t Wo r t h .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1 . 1 M i l l i o n E ar n $ 1 0 0 , 0 0 0 – $ 2 0 0 , 0 0 0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 8 %
EDUCATION Col l eg e G r a d u a t e.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 5 % P ost G r a d u a t e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 %
EMPLOYMENT O wner o r P a r t n e r. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 8 % Home Offic e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 8 % Corp o r a t e / G o v ’t . Ex e c s .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 5 %
REAL ESTATE
AGE
O wn H o m e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 7 %
21-34 9%
Avg. H o m e Va lu e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 6 9 9 , 0 0 0
35-54 48% 55+
Home Va lu e o v e r $ 1 m illio n.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 %
43%
62%
of readers read Floridian View from cover to cover
LIFESTYLE Di ne o u t m in im u m 2 t im e s p / w k .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2 % A ttend c o n c e r t s a n d e v e n t s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1 % O wn t w o o r m o re lu x u r y v e h ic le s .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 5 % B el ong t o a p r iv a t e c lu b. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 9 % Go on v a c a t io n o n e o r m o re t im e s a y e a r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 4 %
EDUCATION college graduate 78% post graduate
22%
Vacati o n in o t h e r p a r t s o f F lo r id a. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 7 % R ead b o o k s , m a g a z in e s a n d o t h e r p u b lic a t io n s . . . . . . . . . . . . . . . . . . . . . 9 9 %
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MEDIA KIT 2013
CIRCULATION AND DISTRIBUTION Floridian View serves Volusia and Flagler County, with emphasis on the following cities: Daytona Beach, Port Orange, Ormond Beach, Palm Coast, New Smyrna Beach, Deltona and Deland. Tota l Circulation... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 1 0 , 0 0 0 Est. Pa ss Along Rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 6 re a d e r s p e r c o p y Tota l Adult Audie nce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 0 , 0 0 0
MONTHLY CIRCULATION BREAKDOWN Subsc ribers......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 , 0 0 0
Newsstand Sale s.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 , 0 0 0 (Publix supe rmarkets and B ar nes and Nob l e)
Long Wait Public A reas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 2 , 5 0 0 (Hair sa lons, me dical off i ces, l aw f i rms and l i b rarie s ) Community Eve nts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 5 0 0
“Floridian View is by far the best and most sophisticated magazine in our area. We love it at home and look forward to receiving it every month,” — FV SUBSCRIBER JANE WOODARD.
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“Editorially, I can promise that the magazine will continue to get better with each issue,” - BRITTANY DEMERS, EDITOR-IN-CHIEF
2013 editorial calendar
In 2013 Floridian View will publish 10 issues. The following will be special issues: MARCH:
SEPTEMBER:
Floridian Home
Floridian Bride
JUNE/JULY:
DECEMBER/JANUARY:
The Best of East Central Florida
Our End/Beginning of the Year Special
This issue will focus on everything homes from new home styles to interior décorating.
FV will once again announce the best restaurants, boutiques, bars, entertainment venues and more in this summer double issue.
This issue will feature the latest trends in weddings, from dresses to party favors.
This double issue will look at highlights of the previous year and look ahead to 2014.
2013 AD DEADLINES F e b r u a r y I s s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . J a n . 4 , 2 0 1 3 M a rc h I s s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...... F e b. 1 A p r il I s s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...... M a r. 1 M a y I s s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... Apr i l 3 J u n e / J u ly .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... M a y 2 A u g u s t I s s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........ J u l y 3 S e p t e m b e r I s s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... Au g . 2 Oc t o b e r I s s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...... Se pt . 4 N o v e m b e r I s s u e.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... O c t . 2 D e c . / J a n . 2 0 1 4 is s u e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...... N o v. 1 T h e d e a d lin e is e n d o f b u s in e s s d a y. On t h a t d a t e , w e c a n o n l y a c c e p t a d s t h a t h a v e b e e n d e s ig n e d , a re p r in t re a d y a n d h a v e b e e n a p p ro v e d b y t h e c lie n t .
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Over 40,000
MEDIA KIT 2013
2013 Marketing Events Floridian View will present four major events in 2013 focusing on expanding our brand and that of our clients. Each of these events will be open to the public, our subscribers and to influential members of the community. Please ask your media consultant more about these events and how you can partner with us to host them.
why magazines? 1) 4 out of 5 adults read magazines.
2) Magazines outperform other media in driving positive shifts in purchase consideration/intent.
people attended a Floridian View sponsored event in 2012
3) Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options
readership. Magazine ads can produce results six months and even a year after publication.
5) Magazines have a long shelf live and high pass-along
S o u rc e s : 1 ) M RI , 2 ) D y n a m ic L o g i c , 3 &4 ) BI G re s e a rc h S im u lt a n e o u s M e di a U s a g e S t u d y, 5 ) M PA , a n d 6 ) M R I
6) While other print mediums 4) Magazines rank among the have faltered, magazine most trusted and credible of all readership has grown over the media, print or broadcast past five years.
6 | FLORIDIANVIEW MAG
Phone:(386)322-3900
Fax:(386)265-5191
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