Gen Z vs. Millennials: A Tale of Two Beauty Trends

By Lennox MacKinnon

As the beauty industry evolves, different generations develop their own distinct beauty preferences and approaches, each leaving their imprint on the trends that define the era. Today, we’ll talk about the beauty trends that Gen Z and Millennials like, comparing and contrasting their styles and ideas about makeup and skincare.

Makeup Aesthetics: Bold vs. Natural

Gen Z is known for embracing bold and creative makeup looks that challenge conventional beauty standards. They frequently experiment with bright colors, graphic eyeliner, and unusual lip shades. This trend is fueled by social media platforms such as TikTok and Instagram, where young makeup enthusiasts share their innovative and artistic looks. Millennials, on the other hand, prefer a more natural and minimalistic approach to makeup. They frequently choose neutral colors, subtle contouring, and “no-makeup” makeup looks. This generation has a strong affinity for the “less is more” philosophy, preferring to enhance rather than change their appearance.