The Social CEO: Starting an Instagram Business Account

The Social CEO Column - Starting a Business Instagram Account

By Charlotte Choi

Starting a business Instagram account in 2023 is a great way to showcase your products or services, engage with your target audience, and build your brand. Here are the steps you can follow to start a business Instagram account in 2023:

To set up an Instagram account, you must download the app from the App Store or

Google Play Store and create an account using your email address or phone number.

Suppose you already have a personal

Instagram account. In that case, you can easily convert it to a business account by going to your profile, tapping the three lines in the top right corner, and selecting

“Settings.” From there, tap “Account” and

“Switch to Professional Account.” You will be prompted to select “Business” as the professional account you want to create.

Once you have set up your business account, it’s important to fill out your profile information. This includes your business name, profile picture, and bio. Use your bio to briefly describe your business and what you offer, and include any relevant hashtags and contact information.

Before you start posting, it’s important to have a clear idea of what you want to share with your followers. Consider creating a content calendar to plan your posts and ensure they are consistent with your brand’s messaging and aesthetic.

Instagram is all about building relationships and interacting with your followers.

Make sure to respond to comments and messages, and engage with other users by liking and commenting on their posts. Instagram has several features that can help you grow your business, such as

Instagram Stories, IGTV, and Instagram

Shopping. Explore these features and see how they can benefit your business. Following these steps, you can set up a successful business Instagram account and leverage the platform to showcase your products, engage with your audience, and build your brand.