SECTION 1 ABOUT FLOYD REAL ESTATE GROUP
SECTION 2 ABOUT COMPASS
SECTION 3
TECHNOLOGY & INTELLIGENCE
SECTION 4 SELLING YOUR PROPERTY
FLOYD REAL ESTATE GROUP
Floyd Real Estate Group specializes in luxury real estate and is led by Founding Partners, Mary Floyd and Tony Floyd. With over 400 luxury closings, we have the proven skills and experience to help our clients achieve the best results. * We have been consistently Ranked #1 in Homes Sold for the Highest Values.
Now more than ever, the concept of home has significant meaning to us all. Home is where memories are made.
We chose to affiliate with Compass to give our clients even more advantages. ** Compass is the largest brokerage in the nation with an incredible network of over 30,000 productive agents in major markets nationwide. Compass has the financial resources to innovate faster and has revolutionized the real estate industry in recent years.
ABOUT THE FOUNDERS
Mary Floyd
Mary Floyd has been a licensed REALTOR® since 2005 and has consistently been one of the top luxury agents in North Atlanta. Mary is a Certified Relocation Specialist, Short Sale/ Foreclosure Specialist, Certified International Property Specialist and has earned many performance awards including Chairman’s Circle, Legend Award, Master’s Club, NAMAR Top Producer, Phoenix Award and Best of Gwinnett. With a passion for service, Mary places the highest value on building trusted relationships and achieving exceptional results for her clients.
Tony
Floyd
Tony Floyd served 14 years as Chief Marketing and Innovation Officer for a global real estate franchise. He is considered one the leading property marketing and real estate technology experts in the industry and pioneered numerous innovations that delivered better value for clients. Prior to real estate, Tony was a sales and marketing executive for respected companies including IBM, Fujitsu, Trilogy Software and BellSouth eBusiness. No other real estate agent or team has this level of expertise to assist clients in selling, buying and investing in real estate.
CLIENT TESTIMONIALS
"Mary and Tony did a great job selling our Sugarloaf house. Their constant communication was key as we were already on the west coast. Their marketing was exceptional and truly communicated the unique value of this amazing property. They also recommended vendors to make repairs and improvements that made the process of preparing our home very easy. We highly recommend Floyd Real Estate Group if you are considering selling or buying!“
★★★★★
"Rarely in life is it possible to recommend someone without reservation but I am able to do that in the case of Mary and Tony Floyd. Their personal responsiveness, advice, and negotiating skill made the difference which resulted in selling my home during a lull in the market. Mary and Tony are delightful to work with in addition to being very skilled in marketing and negotiating for the benefit of their clients!"
★★★★★
"Mary and Tony know the Sugarloaf Market - and the Duluth area. They kept us well informed during the listing process. They are honest, professional, and will get your home sold (or help you find the right one if you are looking). I highly recommend Floyd Real Estate Group!"
★★★★★
"Working with Mary and Tony was a delight. They recommended resources to help with the upgrades and updates we wanted to make in the house prior to listing. They were extremely professional and timely. Mary and Tony took us through the process step by step and offered important feedback when needed. They not only sold our house quickly but also got the price we were looking for. Mary and Tony looks out for your interests as the seller or the buyer. We feel very blessed to have had Floyd Real Estate Group handle our property for us."
★★★★★
"Mary and Tony Floyd were extremely professional, excellent communicators, and their marketing was exceptional. Our home was sold within a couple of days and they expertly guided us through the closing process. They were truly excellent and we highly recommend them to anyone!"
★★★★★
"Mary and Tony were extremely helpful during the process of selling our home. We had relocated to another city which required us to the sell our home remotely. They handled all the details for us and were in constant communication regarding the status of showings. Mary and Tony have a deep understanding of the marketplace and provided sound guidance. I would definitely recommend Floyd Real Estate Group!"
CAREER HIGHLIGHTS
Our clients become part of our family and closest lifelong friends We look forward to enjoying many great experiences as we grow together in the future
19+
Years of Selling Real Estate In Greater Metro Atlanta
Top Rated
Chairman’s Circle Masters Society Legend Award Phoenix Award
NAMAR Top Producer Best of Gwinnett
400+
Successful Luxury Transactions
Certified
Luxury Real Estate Specialist
Relocation Specialist
Short Sale/ Foreclosure Specialist
Certified International Property Specialist
Certified Staging Advocate
1650
SUCCESSFUL TRANSACTIONS
SUGARLOAF CLUB DRIVE
3025 CYPRESS POND PASS
2885 DARLINGTON POINTE
2680 SUGARLOAF CLUB DRIVE
2875 DARLINGTON POINTE
3665 MOYE TRAIL
2392 SEABORN PLACE
2510 SUGARLOAF CLUB DRIVE
SUCCESSFUL TRANSACTIONS
972 WENDOVER DRIVE
3938 SWEET BOTTOM DRIVE
1185 HEBRON CHURCH ROAD
3977 SWEET BOTTOM DRIVE
3688 SPRING STREET
195 SLATE DRIVE
4992 PRICE DRIVE
913 TARRY POST COURT
AFFILIATION WITH COMPASS
We affiliated with Compass to give our clients the best advantages. Founded in 2012, Compass pairs best-in-class agents with cutting-edge technology and unparalleled marketing, rapidly becoming the country’s largest brokerage based on sales volume
This innovative approach secured $1.5 billion in capital from some of the world’s most prominent investors, including Goldman Sachs, SoftBank, and Fidelity Investments. These capital resources allowed the company to develop transformative technology and innovative programs that give top agents advantages with their clients. The result – Compass has built the largest network of over 30,000 highly productive agents, became the largest brokerage in the industry and one of the youngest companies to ever achieve the Fortune 500 list.
$1B+
Capital Invested in End-to-End Technology Platform
30,000+
Productive Agents
INTERNATIONAL REACH ONLINE
Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace.
165M+
Annual International Buyers Reached
150B+
2023 PR Impressions
1.4M+ Annual Unique International compass.com Users
60+ Countries to Which Compass Syndicates Listings
A SELECTION OF COMPASS NOTABLE SALES
NEWPORT BEACH
401-415 Avocado Avenue
$55,000,000
Highest Sale Price in Orange County
MANHATTAN
Trophy Property Sale Price $60,000,000
Highest Recorded Sale in New York City
BEL-AIR
800 Stradella Road Sale Price $37,500,000
Highest Recorded Land Sale Price in Bel-Air
MONTECITO
Balinese Estate Sale Price $27,000,000
Represented Seller and Buyer
BEVERLY HILLS
917 Hartford Way Sale Price $24,900,000
Highest New Construction Sale Price in Beverly Hills
MANHATTAN
432 Park Avenue Sale Price $29,500,000
Compass is the luxury leader in major markets across the United States. We have the largest productive agent network in the industry with over 30,000 highly productive agents.
COMPASS is #1 or #2 in over 40 major markets and has the industry’s largest network of productive agents representing celebrities and high-net-worth clients across the country. Here are just a few examples:
COMPASS Agents Have Closed Over $1 Trillion in Real Estate!
Elon Musk $31,990,000
Renee Zellweger $5,999,999
Ariana Grande
$14,000,000
Camila Cabello $3,950,000
Sugar Ray Leonard $46,500,000
Madonna
Paris Hilton
Jerry Seinfeld
Compass continues to grow in 2024:
• Compass acquires Beacham & Company, one of Atlanta’s largest independent luxury real estate brokerages!
• Compass acquires powerhouse Realty Austin, Realty San Antonio!
• Compass acquires real estate brokerage giant, Ladder & Blum with 3,100 agents across the gulf coast!
COMPASS CONCIERGE
Compass Concierge program is the latest in a suite of services designed to prepare homes for market by covering the cost of cosmetic improvements. From deep-cleaning to painting and staging, Concierge helps sell homes faster and for more money – with zero interest fees! Just pay back at closing.
compass.com/concierge
FEATURED SERVICES
Fresh Paint
Strategic Staging
Cosmetic Renovations
Decluttering
Landscaping Improvements
Custom Closets
Moving Support
Storage Support
Roofing Repair
Upgraded Electric
Updated HVAC
Structural Fencing
Updated Plumbing
BUY BEFORE YOU SELL
Floyd Real Estate Group has partnered with Homeward to offer a program that allows you to buy the home you want before you sell your current home.
THERE IS A BETTER WAY TO BUY YOUR NEXT HOME.
If you're like most people, you need to sell your old home before you can buy a new one. Now you have a better option. You can make a cash offer on the new home you love and then sell your current home.
1. BUY FIRST, SELL SECOND
Avoid the risk and hassle of selling first so you can move on your terms and timeline.
2. SHOP WITH CONFIDENCE
Enjoy the competitiveness of a cash offer when buying your new home.
3. CLOSE FASTER
Close and move in faster with a cash purchase on your new home.
This process made buying and selling super easy! I loved that I could find my dream home before selling. It took the pressure off.
Heather
We moved into our new home without being stuck with two mortgages. The value relative to the cost is outstanding.
Matthew
The builder refused our contingent offer so we used “Buy Before You Sell.” We would not have our house without this program.
Katherine
COMPASS COLLECTIONS
Called the Pinterest of real estate, this innovative visual workspace allows clients, family and friends to collaborate on potential properties in real-time. Collections also allows us to stay in sync with our client’s interests so we can work faster together. In markets with multiple offers, speed is critical to secure the right property. You can easily organize prospective homes, centralize your discussions, and monitor the market by receiving immediate status and price updates. compass.com/collections
COMPASS CARES
As we work to help everyone find their place in the world, Compass Cares empowers agents and employees alike to support meaningful causes right where it counts most: at home.
Compass Cares contributes substantial funds and skills-based volunteering to local organizations, with 100% of real estate transactions resulting in a donation to the local community.
Floyd Real Estate Group was honored that Compass made a substantial donation to Rainbow Village, a wonderful organization in Duluth, Georgia that support homeless single mothers and helps them with a path forward in life.
The smartest tools built by the brightest minds across engineering, design and strategy, Compass is changing the sales process with the first end-to-end modern real estate platform.
TECHNOLOGY & INTELLIGENCE
Compass is both a real estate company and a technology company. Built with best-in-class technology, Compass’ suite of solutions provides advantages to our clients and helps streamline agent workflow so we have more time to spend with our clients.
Compass Insights
Delivers precise, real-time metrics that measure the performance of property marketing efforts.
Compass Artificial Intelligence
Compass is the industry leader in using AI across our platforms to benefit our agents and clients.
Compass Collections
Enables real-time collaboration between agents and clients in a unique visual workspace with precise reporting capabilities. Invite your family and friends!
Marketing Center
A library of sophisticated designs that enable Compass agents to create beautiful custom print and social collateral.
Compass CRM
Compass acquired Contactually, the leading real estate CRM. The new Compass CRM - powered by artificial intelligence empowers agents to nurture relationships and better connect buyers, sellers, and investors.
Compass CMA
Compass CMA (Comparative Market Analysis) is powered by artificial intelligence. Allows agents and prospects to more accurately evaluate market pricing. Visually shows photos of kitchens, pools and other areas in side-by-side comparisons.
DIGITAL PRESENCE
At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
250M+
Average annual website and social media impressions
100,000+
Partner websites, mobile websites and mobile apps to which your listing is syndicated
WEALTH MAPPING
Proprietary wealth-mapping technology provides a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
65K+
Total dossiers on Individuals with $30M+ Net Worth
800K+
Total dossiers on Individuals with $5M-$29M Net Worth
182+ Total Countries Represented
MORGAN STANLEY AND COMPASS
MARKETING PARTNERSHIP
Compass has partnered with Morgan Stanley to showcase your listing to 140K+ Morgan Stanley Reserved clients.* Explore the
LAUNCH MARKETING SYSTEM
Our exclusive Launch Marketing System is the most effective approach to achieve the highest sales price and best terms!
STAGE I: DEVELOPING THE UNIQUE STORY OF THE PROPERTY
Step 1: Working with the seller, we identify the most unique and interesting aspects of the property, community and lifestyle.
Step 2: We bring that story to life in photography, online marketing, social media marketing, print materials and showing experiences. Our beautiful printed and bound Home Books will impress Buyers and their loved ones!
STAGE II. BUILDING DEMAND BEFORE SHOWINGS
Step 3: We launch the listing as “Coming Soon” in FMLS, Georgia MLS and Compass.com to generate awareness to real estate agents with potential Buyers.
Step 4: Several days later, we convert the listing to Active which generates awareness to consumers on over 100,000 real estate websites. Showings are scheduled to start 2-4 days later. People want what they cannot have! This drives Buyers crazy and helps fuel a showing frenzy.
LAUNCH MARKETING SYSTEM
Our exclusive Launch Marketing System is the most effective approach to achieve the highest sales price and best terms!
STAGE III: SHOWING EXPERIENCE/ POSITIONING VALUE
Step 5: We strategically plan the showing experience to highlight the most compelling attributes of the property. This includes route planning and careful attention to the senses of smell, touch, sound and sight. We make visitors wear shoe covers or take off their shoes to emphasize how the owner keeps the property clean. The goal is to create memorable experiences.
Step 6: We host showings in person to communicate the key values points and position for expected price and terms. We provide our exclusive “term sheets” for guidance to the Buyers and their agent.
STAGE IV: NEGOTIATING THE HIGHEST PRICE AND BEST TERMS
Stage 7: Once we receive offers, we set up a “highest and best” with final bidders. Again, we give guidance on making a winning offer. This escalates the price and more favorable terms. We also verify financing and proof of funds based on the offers.
Stage 8: Congratulations, you have a winning bidder! Now, we begin the “contract to close process” including inspections & repairs, appraisals, HOA letters and monitoring “clear to close” for financing. We personally drive the successful completions of these milestones and do not outsource to less skilled resources.
INFINITY POOL OVERLOOKING THE NEW YORK SKYLINE
CLASSIC MIDCENTURY DESIGN THAT CARRIES THROUGHOUT
MARKETING & DESIGN
Hailing from the worlds of art, media, interiors, and advertising, the marketing and design teams at Compass expertly help us craft custom luxury property campaigns strategically deployed to targeted audiences. Compass Atlanta recently won 3 MARCOM Awards including the prestigious Platinum Award.
SERVICES
Luxury Strategy
Design
Art Direction
Property Branding
Media Planning
Digital Strategy
Creative Production
Public Relations
Social Media
ADVERTISING
A campaign of premium social media, print and online advertising showcases your property in key mediums that ensure exposure to affluent targeted audiences with a meaningful impact.
COMPASS CURATED
Your Listing with Compass Curated Reaches a qualified audience into the millions.
At Compass, we are uniquely positioned to serve luxury clients in key luxury markets around the country and the world. Our agents can share information seamlessly from coast to coast. With Compass Curated, your listing is prominently positioned to both a national and international audience of qualified buyers.
75M+ Potential Reach
30,000+ Network of Top Agents
$300 B+
Luxury Property Volume Marketed in 2023
2,500
Proprietary High-net-worth Individuals
PHOTOGRAPHY AND VIDEOGRAPHY
We leverage the latest innovations in rich visual imagery to bring the story of your property to life for buyers. Our goal is to make an emotional connection and get the buyer to fall in love with the property. We have access to visual editors, creative producers, and the industry’s most respected photographers to capture your home’s finest selling points.
VISUAL MARKETING ASSETS
Professional Photography
Drone Photography and Video
Professional Video for Social Media
Optimized on Zillow for Maximum Exposure
Photo Editing for Green Grass, Blue Skies
SOCIAL MEDIA & PR
Led by a dedicated, in-house social team, Compass engages qualified audiences every day across five dynamic platforms with editorial content that make luxury listings the star. Compass Atlanta has also strategically partnered with Babbit Bodner to promote our exclusive listings and generate more awareness for potential buyers.
2023 PR impressions*
National media coverage compared to top brokerages**
to Coldwell Banker, Sotheby’s, Keller Williams and Douglas Elliman
PRICING YOUR PROPERTY
Intelligent pricing is among the most crucial determinants of a successful sale. The most important drivers for maximum value include getting your home as “move-in ready” as possible plus our Launch Marketing approach. We will create a detailed Market Value Analysis based on the latest sold comps and the expected competition during the launch timeframe. Together, we will determine the optimal pricing strategy that best meets your specific objectives.
80%
The percentage of buyers who purchase their home at its fair market value
9%
The average percentage below market value that homes sell for after 24+ weeks on the market
