journey START TO FINISH
and EVERYTHING INBETWEEN
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Visit us at www.inbetween.com 66 Oxford Street, Paddington, Sydney, NSW, 2021 By: Luke Zorbas, Dania Darwish, Sofia Faynblit, Leanne Waddell [3]
HELLO THER E, W E L C OM E T O ST U DIO [ I N BET W E E N ]. T H E PAGE S T H AT FOL L OW C ON TA I N I NSIGH TS I N T O HOW W E OPE R AT E A S A ST U DIO, HOW OU R DE SIGN PRO C E S S WOR K S , I N FOR M AT ION A B OU T OU R ST U DIO SPAC E A N D E V E RY T H I NG I N BET W E E N .
n
wee t e b n i o i d u t s
E N JOY,
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We are passionate about working with clients to reinvent themselves; and through our holistic design approach, take them on a journey to become the brand they want to be... [7]
LEANNE WADDELL
DESIGN DIRECTOR AND CLIENT SERVICES
Our design director works across all projects from very beginning. She meets with clients regularly and maintains contact with them throughout the course of the project. She organises briefs, leads team meetings with the studio and delegates tasks across the team. The role also requires her to overlook, critique and provide constructive feedback on team members’ progress over the course of the project to ensure the consistency of the design outcomes and alignment with client needs/brief.
LUKE ZORBAS
FINISHED ARTIST & DESIGNER
Our graphic designer/finished artist deals with all the graphic elements from assistance in client presentations to participation in team mind mapping and final art design work. His design role requires him to work on logo design, editorial layouts, stationery design and other miscellaneous design work. He contacts printers and sets up all design work so that it is ready for print as finished art work.
SOFIA FAYNBLIT
EMPLOYEE RELATIONS & DESIGNER
We have more than one graphic designer and she helps us throughout the research phase and design phase. She provides the team with design critique and assists in team design work and is heavily involved in the ideation stage from participating in team mind mapping to sketching ideas and design work. She also works with newcomers and freelancers to guide them through studio work and provide support where needed.
DANIA DARWISH
STUDIO MANAGER & DESIGNER
Our studio manager helps maintain studio costs from monthly billings to salaries of all employees. This role also consists of maintaining team wellness through organisation of team activities outside of work and involving the studio in non client related projects to encourage learning and skills building. She is also equipped with design skills necessary for in depth research and to participate in the ideation and design phase.
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Services WE OFFER A RANGE OF DESIGN THINKING AND SKILL SETS FROM RE-BRANDING TO POSTER DESIGN AND EVERYTHING INBETWEEN. THIS INCLUDES:
RE-BRANDING EDITORIAL DESIGN DIGITAL ILLUSTRATIONS WEBSITE DESIGN APP DESIGN LOGO DESIGN LAYOUT DESIGN STATIONERY DESIGN POSTER DESIGN PACKAGING
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Research
Conception
The research phase will consist of research into the client and their company’s brand essence and values. We look at best practice reviews and gather information on competitors. We continue to research into the end user of our design and delve into immersion to truly understand the customer’s wants and needs through surveys, contextual interviews, and immersion through “walking in the customer shoes” through store visits for example.
The conception phase includes a lot of mind-mapping and extraction of the learnings from the prior phase. This phase helps us to unpack the important bits and to create numerous ideas that are relevant to the brief. We then put these ideas to the test through various form of prototyping.
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Design
Refinement
In the design phase, we narrow down ideas and with close feedback from the client, we begin designing. This phase may include, sketching, photographing, editorial designs and so on.
Finally we come to the refinement phase. To offer clients the best possible results, we work to refine the designs, extend them and finalise all artworks.
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We price our services based on the size of project and amount of work required. Our clients are given a cost estimate before we begin the project based off the brief given and what they require. Each of the phases are priced according to which activities we are asked to do for a particular project. If a project is stopped halfway, we round up the price to the nearest completed phase. Below is our costing for creating our studio:
Item
One-Off Cost ($) Monthly Cost ($)
TOTAL
$30,500 $8,015
Rent 1000 5,000 Building Costs 1300 800 Hardware 1600 800 Computer Equipment 9800 50 Software 800 40 Accounting 1300 Office Furnishing 1500 25 Kitchen 400 100 Nutella 10 Bathroom 200 30 Work Desk (4) 660 Workshop 600 Books & Magazines 300 50 Photography 4000 Corporate Stationary 300 Legal 6500 1010 Website 200 100
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project estimate JOB NO DATE CLIENT TITLE
STUDIO INBETWEEN 218 Oxford Street Paddington Sydney NSW Australia 2021
CABA001 12/04/2013 Café Bar Coffee Flavoured Chocolate Bar Packaging
PROJECT DESCRIPTION
W E
www.inbetween.com.au info@inbetween.com.au
Design three chocolate bar wrappers with a ‘coffee’ theme, for the snack segment. Targeted at 18-30yr old consumers.
ABN
49 294 773 849
$500
RESEARCH Briefing Researching CONCEPTS Concept Design Presentation & Meeting
$1,900
DESIGN DEVELOPMENT Design Development Presentation & Meeting Design Development #2 Presentation & Meeting #2
$1,400
FINISHED ARTWORK Finished Artwork Feedback Development Artwork Pre-Production Meeting
$2,100
FINALISE ARTWORK Finalise Artwork Artwork Sign-off Hand-over electronic files
$600
MISCELLANEOUS COSTS Photography Services
$2,000
SUBTOTAL
$8,500
$10,200
TOTAL*
* The total includes the fee of Project Management which is at 20% of the project subtotal. PAYMENT TERMS: 50% of the total amount to be paid within a week of project commencement and the remainder to be paid prior to the delivery of the final project files.
I accept the figures above and agree to your terms & conditions shown. I authenticate you to process with the work as described above. Signed for on behalf of the client.
studio inbetween SIGNATURE _________________________
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8/05/2013 DATE ____________
WE BELIEVE IN CREATING A WORKPLACE ENVIRONMENT WHERE WE CAN FEEL SAFE, HAPPY AND COMFORTABLE. OUR LIVES INBETWEEN CLIENT WORK AND NON CLIENT RELATED WORK ARE IMPORTANT TO EACH AND EVERYONE AT THE STUDIO SO WE HAVE ESTABLISHED OUR SHARED VALUES FOR THE STUDIO. THESE ARE OUR VALUES:
BE HONEST & RESPONSIBLE GET INVOLVED RESPECT EVERYONE LOVE WHAT YOU DO WE ARE NOTHING WITHOUT THE CLIENT
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1.
General
1.1 1.1.1
Website These terms of use relate to the Studio Inbetween website www.inbetween.com The website is operated by Studio Inbetween and provides users with information and services relating to the business activities of Studio Inbetween. You are only authorised to access or use the website if you accept and agree to these terms. Your continued use of the website is acceptance of, and agreement to be bound by, these terms and any modifications. Studio Inbetween has the right to exclude any users from accessing the website if they are found to be in breach of these terms.
1.1.2
1.1.3
1.2 1.2.1
Modification Studio Inbetween has the right to modify these terms from time to time and any such modification will be effective on posting of the modification on the website.
2.
Limitations of liability
2.1 2.1.1
Liability Studio Inbetween does not guarantee that: (a) you will be able to access the website at all times; (b) your access will be uninterrupted or secure; (c) information found on the website is current, accurate or complete; or (d) the website and server are free of viruses and bugs. Except as imposed by statute, in no event will Studio Inbetween be liable to you or any third party for any direct or indirect loss arising from your use of the website, your reliance on any information found on the website or any technical failures, delays in operation or transmission or malfunctions in equipment or software.
2.1.2
3.
Content on the website
3.1 3.1.1 3.1.2
Copyright and trade marks All material contained on the website is protected by copyright. Other than saving an electronic copy or printing for personal reference, you cannot copy, modify, translate, publish, broadcast, transmit, distribute, perform, display, sell or reproduce the material in whole or part without the express approval of Studio Inbetween. If you wish to reproduce any other text or images from the website please contact info@inbetween.com Trade marks may be displayed on the website from time to time. These trade marks cannot be used without the express approval of the relevant owner.
3.1.3 3.1.4
3.2 3.2.1
3.2.2
Links to other websites The website contains links to other websites that are external to Studio Inbetween. Studio Inbetween has no direct control over the content or operation of the linked websites and is not responsible for such content or operation. Inclusion of any linked website on the website does not imply approval or endorsement of the linked website by Studio Inbetween.
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30mm
We called ourselves Studio Inbetween as it came up in conversation while we were deciding on studio names. We also then furthered this concept of being ‘Inbetween’ in our language and studio philosophy. From there we all came up with our own versions of the logo after some brainstorming sessions before deciding on a final logo. Our font choices are suited to attracting a higher end of the market, with serif fonts paired with a clean sans-serif font for visual contrast. Similarly, our colours are very formal and simple, and are very complementary to each other.
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Sable Black CMYK 0 / 0 / 0 / 90 RGB 65 / 64 / 66
Warm Gold Pantone 7502U CMYK 20 / 25 / 50 / 0 RGB 202 / 175 / 135
Dark Turquoise Pantone 329U CMYK 90 / 40 / 55 / 20 RGB 46 / 115 / 113
Argent White CMYK 0 / 0 / 0 / 5 RGB 241 / 242 / 242
HoeямВer Titling Roman - Headlines abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*()[] Mercury Text Roman - Body abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*()[] Mercury Text Bold - Subheadings abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*()[] Gotham (Caps) - Subtitles / Captions ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*()[] [ 19 ]
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Studio Space
& Operations [ 24 ]
Studio [Inbetween] is located on 66 Oxford Street, Paddington. We chose to be located in Paddington because it is inbetween the CBD and the beach. The location is cultured, surrounded by creative businesses and eateries. It is also very accessible for both our clients and ourselves. Our space features a beautiful open workspace with large windows that let in natural light this helps us to open our minds and think clearly at work.
Our services are for anyone who are inbetween their startup to their goal and are looking to refresh their brand. We work mainly with established small to medium sized business from musicians to cafes and anyone inbetween!
Our studio is a townhouse placed inbetween other townhouses. It is split into three levels: the top level for lease, the bottom for our offices and the street level as a general reception area. The studio allows us to invite clients to the space and keep it professional by separating the reception area from our work area through the levels. We rent out the top level to like-minded freelancers who share our street level including the lounge, meeting room, toilets and kitchen. Our bottom level is purely our design area, which includes the idea room and our office work area. The idea room is used for team meetings, collating information, general idea making, freelancers and for any work requiring a large table. In the office work area we have four desks (however we can fit more in the future). Our desks are large enough for two to fit so that we can easily pull up to each other’s desks and give feedback. We will often consult each other inbetween design decisions.
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HOLDSWORTH LANE
DRIVEWAY
STORAGE
WORK SHOP
KITCHEN
TOILET
LOUNGE
RECEPTION
OXFORD STREET
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IDEAS ROOM
LOWER LEVEL
RENTAL
ENTRY LEVEL
UPPER LEVEL
RENTAL
OFFICES
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First Year
Second Year
Move into upstairs space at a relatives workplace and get free rent for a month. Pay $300 a month rent afterwards. Borrow money for new technology. Work on family and friends’ businesses.
Build connections. Attend design events. Pay off loans. Increase online presence. Work with small businesses on projects.
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Third Year
Build connections. Pay off loans Participate in design conferences. Increase online presence. Work with medium businesses on projects.
Fourth Year
Connect with previous clients. Participate in design events. Work with medium businesses. Increase client network through customer relationship management.
Fifth Year
Move out to 66 Oxford St. Take out loan to pay bond. Release advertising campaign Work with medium businesses. Maintain client network.
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Future Looking forward, Studio [Inbetween] would like to grow as a studio (adding perhaps 2-4 more designers specialising in different design areas) and build a rapport with design colleges. We would like to offer design students internships and become the pathway for students inbetween college and industry.
We provide you with a design service like no other, we give clients the complete design package that will take them from ordinary to extraordinary. We will help you to achieve your goals through redesigns and rebranding while collaborating closely with you.
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66 Oxford Street, Paddington Sydney, NSW, 2021 www.inbetween.com | (02) 9527 2984 | contact@inbetween.com