NATIONAL BREAD RELAY Celebrating Jersey Mike’s and their philanthropy in the Month of Giving
Help Nourish. Help Flourish.
ABOUT THE BREAD RELAY
CAMPAIGN UNIFYING JERSEY MIKE’S MONTH OF GIVING CHARITIES Join in our nationwide, crowdsourced campaign that celebrates the generous philanthropy of Jersey Mike’s! It will highlight the deep national and local impact that Jersey Mike’s makes and how many missions and causes they support. Each charity can host small events / mission activations with the bread at the epicenter. Note: This campaign is not meant to replace your already existing local Month of Giving plan. Rather, we invite you to go A SUB ABOVE to show true appreciation for this one-of-a-kind company. Bread - Jersey Mike’s currency - is the symbol of this campaign like a baton in a relay race or the Olympic torch! Juice - Each charity brings their own missioncentric flavor, a.k.a. JUICE, to this crowdsourced campaign.
BRINGING THE BREAD RELAY TO LIFE
TYPES OF EVENTS AND ACTIVATION EXAMPLES
A photo with a Jersey Mike’s representative and a charity representative with bread or a video of passing the bread baton! Saying your charity tag line in front of the juice wall.
A speech or check presentation including constituents of your charity and mission. Music, arts, sports or anything creative and mission-centric that is authentic to YOUR community!
MESSAGING AND BRANDING LOCATION
EVERY STEP WE TAKE, EVERY BREAD WE BAKE, WE ARE MAKING THE WORLD A BETTER PLACE FOR [INSERT YOUR MISSION HERE- EX. “FOR AUTISM”]
TAKE YOUR BREAD BATON TO A COOL LANDMARK OR ICONIC PLACE NEAR YOU TO GIVE JUICE TO THE MAP ROUTE!
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JERSEY MIKE’S SLOGAN JERSEY MIKE’S GOES A SUB ABOVE FOR [INSERT YOUR MISSION HERE - EX. “AUTISM”]
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WATCH THE RELAY IN ACTION!
click picture to play video
The Flutie Foundation hosted their own bread relay in New England in 2023 and realized this concept can work for all charities. Check out their recap video! The campaign featured: A giant piece of real bread baked as a physical baton to carry throughout the month All partner stores were visited with the bread baton An interactive map that was updated throughout the month Small events / mission activations every time the bread got to a certain store
SUPPORTING MATERIALS TO MAKE YOUR RELAY GO A SUB ABOVE Click here to access campaign asset folder, which includes our quick “how-to” video!
GRAPHICS AND CAPTIONS FOR SOCIAL
INCLUSION IN THE MAP GRAPHIC
VIDEO ASSETS & UPLOAD FORM
PLUG-ANDPLAY TOOLKIT
JOIN US AS WE UNIFY MONTH OF GIVING CHARITIES TO CELEBRATE JERSEY MIKE’S AND HIGHLIGHT THEIR LOCAL AND NATIONAL IMPACT This campaign is a collective effort led by Cancer for College, the Doug Flutie Jr. Foundation for Autism, Make-A-Wish Connecticut and various Jersey Mike’s Area Directors nationwide.
For more information and questions, contact: Liz Monroe, Director of Marketing at the Flutie Foundation emonroe@flutiefoundation.org 508-244-1525