Advertising Data & Rates 2011 Effective November 17th 2010 | Subject to 30 days Notice of Revision
General Information TECHNICAL SPECS Format 8 1/2 x 11 multi-column design with bleeds.
Advertising in FLY LINES is to underwrite the cost associated with the design, production and distribution of the BCFFF official eJournal, which is published on a quarterly basis to reflect the Spring, Summer, Fall and Winter seasons of fly fishing. Please refer to the page flip version of the Spring–Summer 2010 issue of FLY LINES posted online, which illustrates the design and layout of this web-based publication.
Publishing & Closing Dates
web-based viewing and digital
Publishing, space reservation and material closing dates for digital advertising in FLY LINES are…
colour printing.
Ad File Preparation Preferred file formats for advertising materials… Macintosh; QuarkXPress, Adobe Illustrator and Adobe Photoshop. Advertiser to provide all layout documents, supporting art and/or photo image files, plus fonts used in
ISSUE
Publish Reserve Material
SPRING
SUMMER
FALL
WINTER
no advertising in this issue
Full colour, optimized for
APRIL–MAY
JULY–AUG
OCT–NOV
MARCH 1
JUNE 1
SEPT 1
MARCH 15
JUNE 15
SEPT 15
All reservations must be made prior to dates noted; copy, artwork and photographic material must be received no later than dates noted in order for the ad to appear in the targeted issue. All efforts will be made to ensure that the above dates are maintained, however, the BCFFF reserves the right to adjust the publication and closing dates from time to time and will advise all advertisers of any pending changes.
ad. Fonts in Illustrator must be converted to outlines. Photoshop images: 5% min. and 95% max. tints, RGB, 300 ppi minimum resolution.
PDFs also accepted.
Direct technical questions to:
Richard Mayer Editor, FLY LINES rjmayer@telus.net
the BCFFF is dedicated to the fishing environments of British Columbia through...
Conservation Enhancement Education fly lines rate card
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FLY LINES RATE CARD 2011
Ad Formats, Sizes & Rates Formats, sizes and rates for advertising to be placed in FLY LINES, based on ad material supplied complete by the advertiser…
A2
Format
Ad Size (w x h)
A1 A2 A3 A4 A5 A6
8.500" x 11.000" 5.556" x 11.000" 8.500" x 5.500" 2.931" x 11.000" 4.778" x 4.833" 2.306" x 4.833"
Cost of Ad $ 1,000.00 $ 750.00 $ 600.00 $ 450.00 $ 450.00 $ 250.00
2/3 page vertical bleed
Costs noted are net; applicable taxes are extra.
net ad size
Creative and production services available at
5.556" x 11.000"
recommended copy area 4.306" x 9.875"
positions available inside front cover, inside left or right page, outside back cover
Custom ad sizes are available on request. extra cost… please contact Richard Mayer to request a quote for these services.
Fly Fishers’ Source Profile Each issue of FLY LINES will profile a shop, supplier or fishing guide who caters to the dedicated fly fisher. Copywriting services to prepare the article can be provided. Cost to be featured in FLY LINES is $750. The shop, supplier or fishing guide must order an A4 or A5 ad; ad cost is included in noted rate. A larger ad format may be chosen… cost of a larger format ad would be extra. The combination of article with ad will provide maximum exposure. Interested parties should contact the Editor to make arrangements for a profile and an interview by phone and/or at their place of business.
The BCFFF looks forward to hearing from you and learning more about your business.
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fly lines rate card
FLY LINES RATE CARD 2011
Payment for Advertising A 50% deposit at the time ad is ordered; the balance of payment, due on publishing of the specific issue. The BCFFF will accept cash or cheque(s) made payable to‌ BC Federation of Fly Fishers Advertising preordered on an annual basis will be charged at a volume discounted rate (noted cost less 10%). Payment for advertising placed on this basis must be accompanied by postdated cheques covering the full cost of advertising for the year. In the future, an account will be set up for advertisers wishing to place ads on an annual basis. Please let us know if you wish to place ads annually.
A6 1/6 page vertical net ad size 2.306" x 4.833"
recommended copy area 1.681" x 4.208"
For further information, please contact...
Richard Mayer Editor, FLY LINES rjmayer@telus.net
A4 1/3 page vertical bleed net ad size 2.931" x 11.000"
recommended copy area 2.306" x 9.875"
A5 1/3 page square no bleed net ad size 4.778" x 4.833"
recommended copy area 4.153" x 4.208"
fly lines rate card
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FLY LINES RATE CARD 2011
A1 full page bleed net ad size 8.500" x 11.000"
recommended copy area 7.250" x 9.875"
positions available inside left or right page, inside back cover, outside back cover
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fly lines rate card
FLY LINES RATE CARD 2011
SAMPLE
Fly Fisher’s Source Profile
P
ROFILE YOUR SHOP, products and/or services or guided fly fishing excursions as a full page article with supporting photos. Article may be 300 to 450 words; actual word count will depend on the number of photos included in your profile.
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Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Closing Statement Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Your Logo Company Name Contact information‌ address | phone | email
www.YourWebSite.com fly lines rate card
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FLY LINES RATE CARD 2011
Web Advertising Have a presence online… www.BCFFF.bc.ca
Future Directions
O
NLINE ADVERTISING on the BCFFF web site, to complement digital ads placed in FLY LINES, is being explored. As the Federation’s web site is slated for redevelopment at some point during 2011, information will be provided when it is available.
With FLY LINES moving to a web-based publication that is read online, real time, having a presence on the BCFFF web site as well would be a great way to connect with fly fishers who visit www.BCFFF.bc.ca looking for information. Whether it’s digital ads in FLY LINES or on the BCFFF web site, the Federation will be able to provide you with marketing metrics on pages viewed, links followed and click rates to assist you with measuring reader response to your advertising. Expanding the distribution of FLY LINES to include a broader readership that includes British Columbia, the rest of Canada and other countries around the globe is also being explored. If you are interested in web advertising, please contact...
Richard Mayer Editor, FLY LINES rjmayer@telus.net
A3 1/2 page horizontal bleed net ad size 8.500" x 5.500"
recommended copy area 7.250" x 4.500"
positions available inside left or right pages only
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fly lines rate card
N O W
O N L I N E
The Spring–Summer 2010 issue is available online as a page flip publication or a downloadable PDF. Visit… www.BCFFF.bc.ca to read the current issue or download one of the many back issues of FLY LINES that are posted online!