India 2014 35 million in the age group of 20-35 years.
Sony Six estimates 65 million Indian viewers will tune in to the FIFA World Cup 2014
Nearly 38% of the live games are scheduled in the primetime slot of 9.30 pm.
Last time around, out of the total viewer demography in India, the tournament attracted 38% viewership from the 15-34 year old audience.
What’s common to most people in this audience? The Smartphone
In fact, 95 million smartphone users in India.
Year on year growth rate for app usage is now at 115%.
Which just begs for a World Cup 2014 schedule app.
And guess what‌FIFA has one!
But there’s one thing missing. An alarm. Especially in a country like ours where 62% of the matches are after midnight!
So, we bring you
Brazil Kickoff 2014. An app with schedules, alarms, facebook notifications, scores and a newsfeed.
The Splash Screen
The Demo
The App
Countdown Stage
World Cup Starts
Left Drop Menu
Right Drop Menu
Schedule for group stage
Second stage schedule
Set an alarm or as many alarms as you want
Set alarms for second stage also, if you wish.
Tap twice to deactivate the alarm
Prompts for alarms
View all your set alarms
How does the Predict & Win contest work? The user can predict the outcome of every match. The prediction ends before the kick off. On every correct prediction, he gets points, which he can use to redeem against prizes.
How can this app be customised for your brand?
You could brand and own this app.
You could brand the header to the app. This header will appear on the homescreen of the app
You could brand the predict & win contest. And give away merchandise/prizes.
You could be part of the offers page. You could give discounts, merch, coupons etc.
Where will you be able to download this app?
India is the 4th largest market when it comes to downloading Android Apps. We will be ready to roll this app out on Android on the 6th.
Let’s talk: Shormistha@flyingcursor.com 9820884062 Parag@flyingcursor.com 9867303540 www.flyingcursor.com I Our Credentials