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imagine new possibilities that provide a cutting-edge advantage for your business‌
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VISION Digital Tech. Enable New Possibilities New Biz. Opportunities
Efficient Operations
1:1 comm.
Mobile I Social Networks Internet I Digital TV
Enterprise 2.0
INDIVIDUAL
WORKPLACE
HOME Web 2.0 I Cloud Computing
OUTDOOR
Augmented Reality
SHOPS
Digital Signage www.fmartin.info
Near Field Communication
VISION Digital Innovation Unleashes Business
IT process
Product /services
Innovation 2.0
sales marketing
turning the bits & pieces into powerful & dynamic business ecosystems by leveraging web 2.0 & digital tech that "synergize" resources. www.fmartin.info
VISION The New Temple of Value Creation
Networked Resources
+
partners
i-Collaboration
collaborators
+
Unique User Experie n ce
prosumers
[the Digital Agora]
COLLECTIVE & REALTIME INTELLIGENCE
Interactive & Realtime Technologies
PRODUCT & MARKETING 2.0
BUSINESS & PROCESS 2.0
DYNAMIC BUSINESS VALUE CREATION 2.0
OFFERING Business & Marketing for New Times
BUSINESS STRATEGY & INTL. DEVELOPMENT business plans. strategic marketing. business development across Europe.
PRODUCT INNOVATION & DIGITAL MODELS new business models. go-to-market. portfolio management.
ADVANCED MARKETING & DIGITAL COMM. brand & product marketing. digital marketing. web 2.0.
COLLECTIVE INTELL. & RT PRODUCTIVITY 2.0 consumer insight 2.0. brand reputation. collaboration 2.0.
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ABOUT Fields of Expertise International Markets
Business Development
Business Plans Product Management Channel management
Advanced Management
"New Times. New Ways."
Multicultural Team Mngt Intercultural Management
Advanced Marketing
Brand Marketing Product Marketing Digital Marketing 2.0
Six Sigma Collaborative Mngt Enterprise 2.0
Process & Innovation
Digital Tech & Web 2.0
www.fmartin.info
Digital Economy Mobile & Web2.0 Digital TV/Video
ABOUT latest references - Samsung Drove outstanding Growth [Market Share] value basis
12% 7%
16%
460
Nr5 in Million Euros
100 '04
21%
Nr1
Nr2
[Sales Value]
17%
350 180 '05
Established Samsung TV Nr1 up from Nr5 in Germany - Best brand practice - Highly effective plans - Collaborative Management
Built strong A+Brand Status [Brand Awareness] Unaided
25.5
36.5
38.0
28.5 19
23
14 [Brand Recommendation] Dealer-to-Consumer Rate
'06
'04
'07
Business Management
Overall TV Business Strategy Definition and execution of product/channel/pricing plans Operational Drive of sales, stocks, Market Share & model mix
Team&Process Management
'05
'06
'07
Marcom Management
Hire and management of a marketing team
Planification & Execution of 2-digit Mio.â‚Ź annual Budgets
360° business/market intelligence & reporting platform
Lead of large holistic campaigns
New collaborative practices incl. wiki, blog and collective intell.
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PR and online/offline Training
ABOUT latest references – EVS Digital Tech.
Acted in Future Digital Markets:
Implemented Business Solutions 2.0:
Business Portal 2.0
Digital Video Tech
Collective Intell.
Mobile TV
Knowledge Mngt
Web Video
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