THE USE OF TECHNOLOGY TO BRING FAMILIES CLOSER

VISITORS USED SOCIAL MEDIA TO ENGAGE FAMILIES AND EXTEND THE PROGRAM'S REACH

Francisco Sonyanderson da Silva

Program: Criança Feliz City: Russas - CE

In tune with the latest news in social media, Russas (CE) visitors, including Francisco Sonyanderson da Silva , made the COVID-19 pandemic lighter for a group of families they care for in this small town in the countryside of Ceará, with about 80 thousand residents.

Looking for ways not to lose contact with the families at the beginning of the social isolation measures, they thought of activities that could be done at home, based on ideas they saw on social media. They would send a new video every week as if they were actually visiting in person. The caregivers would give feedback by sending photos and videos of the children performing the proposed tasks.

As one can always be innovative, Francisco started off using TikTok to make fun tutorial videos on how to build homemade toys. Every week he and his team would get together to make a new tutorial on how to assemble a toy from materials found at home.

On June 12, World Day Against Child Labor, visitors dressed up and used a sound truck to