Breast Pumps Market Size, Trends, Consolidation, Mergers & Acquisitions
2023-2030
Preliminary research conducted by Fairfield Market Research reveals a positive outlook for the global breast pumps market in the coming years. The growing presence of major players and rising demand for advanced medical technologies among the expanding female workforce are key factors contributing to the market's expansion. The breast pumps market is projected to experience robust growth, primarily fueled by rising rates of female employment worldwide, improvements in healthcare systems in emerging economies, and supportive policies for working mothers.
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The Influence of Female Employment on Breast PumpAdoption
As of February 2022, the International Labor Organization (ILO) reported that the global rate of female labor force participation stands at less than 47%. With an increasing number of women joining the workforce, the demand for breast pumps has witnessed a significant rise. Working mothers are turning to breast pumps to conveniently pump and store breast milk for their infants while away from home.According to the World Health Organization (WHO), approximately 44% of infants aged 0 to 6 months are breastfed, and exclusive breastfeeding is recommended for the first six months of a baby's life. Breast pumps offer a practical solution for working mothers who wish to continue breastfeeding their babies beyond the initial months.
The Impact of COVID-19 on Breast Pump Usage
The global COVID-19 pandemic brought forth challenges for breastfeeding mothers, but it also highlighted the importance of breast pumps. The pandemic necessitated separation between nursing mothers and their infants in certain cases, and breast pumps played a crucial role in providing the required nourishment to the babies.A2022 investigation by the University of Idaho revealed that breastmilk from mothers with COVID-19 infection contains antibodies that help combat the virus in infants.Additionally, official sources such as the Centers for Disease Control and Prevention (CDC) offered guidance on properly cleaning and sterilizing breast pumps during the pandemic. The need for these devices during such critical times had a notable impact on the breast pumps market.
RisingAwareness and Supportive Initiatives Propel Market Growth
Increasing consumer awareness and supportive initiatives from governmental organizations and major industry players are expected to fuel the demand for breastfeeding accessories,
including breast pumps. Organizations like the CDC, WHO, and theAcademy of Breastfeeding Medicine (ABM) have encouraged the use of breast pumps to provide infants with extracted breastmilk, particularly during the COVID-19 pandemic. Furthermore, awareness campaigns by prominent companies such as Medela LLC, Newell Brands, Laura & Co., andAmeda, along with educational institutions like Washington University and Fudan University, are playing a significant role in raising awareness about the advantages of breastfeeding. Such initiatives are likely to drive the market for breast pumps in the foreseeable future.
Milk Banks and Favorable Demographics Offer Growth Opportunities
The rise in demand for breast milk preservation and nipple care solutions has led to the expansion of milk banks. These innovative initiatives assist mothers who may face challenges in breastfeeding, either due to infections, reluctance, or other reasons. Brazil, in particular, stands out with the highest number of milk banks, presenting opportunities for market growth in the region.Additionally, the global population growth and increased fertility rates in both developed and developing countries have a direct impact on the demand for breast pumps. As a result, the growth of milk banks and favorable demographics contribute significantly to the breast pumps market's expansion.
Concerns and Limitations for Breast PumpAdoption
While breast pumps offer convenience for working mothers, certain concerns and limitations exist. Warming and preserving breast milk may lead to a loss of essential nutrients, impacting the baby's health. Proper cleaning and sterilization of breast milk bottles and storage containers are essential to avoid contamination, as breast milk can serve as a breeding environment for microorganisms. Moreover, prolonged contact between the baby's teeth and the bottle may increase the risk of dental decay. Despite these concerns, breastfeeding remains vital in preventing tooth decay and providing optimal nourishment for infants.
TechnologicalAdvancements Shape Market Dominance
The breast pumps market is segmented based on technology, with electric pumps emerging as the dominant category. Electric breast pumps, driven by motors, offer higher suction and enable simultaneous pumping of both breasts, making them preferred by working mothers for their efficiency and time-saving benefits. Manufacturers are continually improving electric pumps by incorporating cutting-edge technology to make them lighter and quieter. Moreover, the introduction of portable electric breast pumps further drives market growth.
Hospital Grade Category Holds Prominence
Among the various applications, the hospital grade breast pumps category currently dominates the market. Hospital grade pumps can be rented for private use and come with strong motors, making them popular in hospitals. The "closed system" operation prevents milk from entering the motor, reducing contamination risks and ensuring safe use for multiple users. These pumps are particularly helpful for mothers with medical conditions or infants facing nursing challenges. Their advantages position them for significant growth in the breast pumps market.
NorthAmerica is expected to lead the breast pumps market, with the United States contributing significantly to the region's growth. Factors such as increasing market penetration, rising employment rates for women, well-established healthcare infrastructure, and government initiatives promoting breastfeeding contribute to the region's dominance. In theAsia Pacific, stable revenue growth is projected, driven by an increased birth rate and rising women's employment. Similarly, Europe is anticipated to benefit from growing consumer awareness and technological advancements.
Key Players in the Market
The breast pumps market boasts several prominent players, includingAmeda (Magento, Inc.), Hygeia Health, MedelaAG, Koninklijke Philips N.V., Lansinoh Laboratories, Inc., Pigeon Corporation, Motif Medical, Chiaro Technology Limited (Elvie), Willow Innovations, Inc., and Spectra Baby USA. These companies continuously innovate to offer advanced breast pump solutions catering to the evolving needs of working mothers and lactating women.
Conclusion
The global breast pumps market is poised for promising growth in the coming years, driven by the increasing rate of female employment and rising awareness about breastfeeding benefits. Technological advancements, the presence of milk banks, and supportive demographics further contribute to the market's expansion. Despite certain limitations, breast pumps offer a convenient solution for working mothers to nourish their infants adequately.As the market witnesses robust growth, key players continue to introduce innovative products to meet the demands of a growing female workforce.
FAQs
1. Can breast pumps be rented for private use?
Yes, hospital grade breast pumps can be rented monthly for private use and are equipped with strong motors suitable for hospital settings.
2. How do electric breast pumps differ from manual and battery-powered pumps?
Electric breast pumps are powered by a motor and provide higher suction, enabling quicker and simultaneous pumping of both breasts, making them more efficient than manual or battery-powered pumps.
3. What impact did COVID-19 have on breastfeeding practices?
The COVID-19 pandemic led to challenges in breastfeeding practices, prompting the use of breast pumps to provide infants with nourishment when separated from nursing mothers.
4. What region is expected to lead the breast pumps market?
NorthAmerica is anticipated to account for the largest revenue share in the breast pumps market, with the United States playing a significant role in the region's growth.
5. Which companies are major players in the breast pumps market?
Key players in the breast pumps market includeAmeda, Hygeia Health, MedelaAG, Koninklijke Philips N.V., Lansinoh Laboratories, Inc., Pigeon Corporation, Motif Medical, Chiaro Technology Limited (Elvie), Willow Innovations, Inc., and Spectra Baby USA.
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