The Europe meat snacks market is set to witness a significant surge, with its value expected to reach US$ 3,418.3 Mn in 2025, growing at a CAGR of 8.2% from 2025 to 2032. By 2032, the market is projected to attain US$ 5,947.1 Mn, fueled by rising consumer demand for high-protein, flavorful, and on-the-go snack options. As consumer preferences evolve, key industry players are innovating to introduce premium and exotic meat snack varieties to meet market demand.
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Market Insights
The Europe meat snacks industry has evolved from traditional dried meats to a dynamic and diverse market catering to a broad consumer base, including fitness enthusiasts and health-conscious individuals. Germany, the U.K., and France lead the market, with Scandinavia witnessing a surge in demand for reindeer and elk-based snacks. Key players are capitalizing on this trend by offering premium, high-quality, and organic meat snacks while also exploring hybrid meat-plant protein alternatives.
Key Market Drivers
1. Rising Demand for High-Protein Snacks – Meat snacks such as jerky, biltong, and salami sticks are gaining popularity among athletes and fitness-conscious consumers for their high protein content.
2. Premium and Organic Offerings – A shift toward premium, organic, and artisanal meat snacks is fueling growth. More than 80% of European consumers are willing to pay a premium for high-quality snack options.
3. Growing Interest in Exotic and Traditional Flavors – The demand for region-specific delicacies like reindeer jerky in Nordic countries and air-dried salami-style snacks in Germany is on the rise.
4. Convenience and On-the-Go Consumption – Busy professionals and urban dwellers prefer ready-to-eat, nutrient-rich meat snacks, leading to their increased presence in supermarkets, hypermarkets, and online platforms.
5. Pairing Meat Snacks with Alcoholic Beverages – In France, the tradition of pairing charcuterie boards with wine and beer is driving demand for gourmet meat snacks.
Business Opportunities
1. Hybrid Meat Snacks for Flexitarian Consumers – Companies are innovating with hybrid meat snacks, blending meat and plant proteins. Quorn and Lidl Netherlands are at the forefront, developing mycoprotein and pea-protein-based meat snacks.
2. Expanding Distribution Channels – Supermarkets and hypermarkets are projected to hold 26.4% of the market share in 2025, offering bundled discounts and dedicated snack sections.
3. Product Innovations in Pickled Sausages and Jerky – Pickled sausages are expected to hold a 28.9% market share in 2025, while jerky continues to gain traction among young, fitnessconscious consumers.
4. Sustainability and Clean-Label Trends – With increasing awareness of sustainability, brands are introducing clean-label, minimally processed meat snacks, further expanding consumer base.
Regional Analysis
Germany (39.1% market share in 2025) – A leader in salami-style and air-dried meat snacks, Germany is innovating with premium ingredients and cheese-infused meat products.
U.K. – The demand for healthy and protein-rich lunchbox alternatives among parents is driving the market. Companies focusing on low-fat, low-sodium meat snacks have an edge.
France – The apéritif culture and charcuterie board trend are increasing the demand for artisanal meat snacks, biltong, and dry-cured ham chips.
Key Players and Competitive Landscape
Major companies are focusing on premiumization, clean-label innovations, and new product launches to gain a competitive advantage. Some of the key industry players include:
Danish Crown
Cremonini S.p.A.
Meatsnacks Group
Jack Links EU
Kingselitesnacks
Kerry Group plc
Campofrio Food Group
Espuña
Giuseppe Citterio S.p.A.
Bell Food Group AG
Recent Industry Developments
January 2025 – Sigma Alimentos expanded its UK range with 'The Mad Butcher' charcuterie sticks, smoked over beech wood for a rich flavor.
October 2024 – Pork Farms launched Meateors, a protein-packed pork meatball brand in the U.K. to cater to the growing demand for ready-to-eat meat snacks.
May 2024 – Kynda, a German biotech company, announced the construction of a large-scale facility for producing Kynda Meat, a mycoprotein-based clean-label meat substitute
Market Segmentation
By Product:
Meat Sticks
Jerky
Ham Sausage
Pickled Sausages
Pickled Poultry Meat
Others
By Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Restaurants
Grocery Stores
Online Retail
Others
By Country:
Germany
Italy
France
Spain
U.K.
Russia
Rest of Europe