THE WUORIS' ENTREPRENEURIAL JOURNEY

Bryce and Brittany Wuori's entrepreneurial journey with Pavewise has been a testament to their dedication and passion for driving positive change in the asphalt industry. Together, they have overcome challenges, embraced innovation, and built a company that is reshaping the way road construction projects are executed.

Throughout their journey, the Wuoris have emphasized the importance of collaboration and learning from others in the industry. They actively seek feedback from contractors, employees, and industry experts to continuously improve their software platform. By incorporating realworld insights and staying connected with the needs of their users, Pavewise remains agile and adaptable in a rapidly evolving industry.

Beyond the software platform, Pavewise also offers consulting services to assist contractors in optimizing their operations. By leveraging their expertise and industry knowledge, the team at Pavewise provides tailored solutions and guidance to address specific challenges contractors face. This holistic approach sets Pavewise apart, as they not only provide cutting-edge technology but also offer the support and expertise necessary for successful implementation.

the asphalt industry. They recognize that their software platform and approach to project management can be applied to other construction sectors, opening up new avenues for growth and impact.

Pavewise previously announced the public release of their software at the 2023 North Dakota Asphalt Conference. Attendees at the event had the opportunity to sign up for a trial and provide valuable feedback. Recognizing the potential of Pavewise, Bryce and Brittany have engaged in discussions with prominent software companies who have expressed significant interest in the product. In pursuit of their vision for success, they have personally met with several of these companies to explore potential collaborations such as integrations, mergers, or expansions.

continuous improvement, Pavewise is well-positioned to achieve its ambitious goals and make a lasting impact on the way road construction projects are planned and executed.

“We’re seeing success because nobody else in the asphalt industry is doing this. We’ve found our niche and we’re focusing on quality over quantity. We have a huge passion for this industry. If we can help improve the road systems by making them even 10% more efficient so that they last even 5 years longer, that saves millions of dollars, which is our goal,” Bryce said.

Pavewise is revolutionizing road construction through its innovative software solutions and consulting services. By integrating weather data, prioritizing employee well-being, and collaborating with contractors, Pavewise is driving efficiency and quality in the industry. With a visionary leadership team and a commitment to ongoing innovation, Pavewise is poised to shape the future of road construction and expand its impact beyond the asphalt industry.

WHAT SCALE OF PROJECTS IS PAVEWISE CURRENTLY TARGETING?

Our target market is asphalt paving contractors on high-profile projects, such as LAX airport. There are a lot of incentives and dollars that could be made or lost on those high-risk projects. We have some clients in Bismarck that are only running 2 or 3 crews with 5 to 10 people on them.

Contractors are using Pavewise as a way to track project location because you can pin your project locations and put in notes regarding material and other aspects of the project. Quite honestly, we're getting a lot of interest from smaller companies. Those companies don't have that expert like some of the bigger companies, and we’re more than happy to work with them.

DOES YOUR DAY-TO-DAY LIFE AND SCHEDULE VARY BETWEEN WINTER AND SUMMER?

Yes and no. In the Midwest with winter, there isn’t much paving going on, but this is the busy time of the year for paving in Texas, Southern Arizona, Nevada, and other Southern states. It’s a nice balance throughout the year since there are busier and less busy times depending on the weather and temperature difference between the north and south. The winters also get busier as we do a lot of conferences and presentations on technologies in the industry.

WHAT MADE YOU WANT TO SETTLE IN NORTH DAKOTA AND CONTINUE PAVEWISE FROM THE BIS-MAN AREA?

I was born and raised in North Dakota. I’ve traveled and seen other beautiful places, but it just wasn’t the same as North Dakota. We have a lot of great things going on in this community and sometimes you don’t realize that until you get away from it. I’ve been offered jobs all across the country, from California to Boston, and there’s no way that I could leave here.

I always come back here and see how huge the entrepreneurial community is in North Dakota with its programs, state funding, and opportunities to meet with the legislature. There aren’t many other places where you can go up to the capitol and request a meeting with a government official to talk about road conditions.

DID YOU KNOW?

Since 2018, Bryce Wuori has been using his past experiences and expertise to bring knowledge to projects spanning from the East Coast to the West Coast as a consultant. During that time, he has also been working on the Pavewise software to track weather and other variables that have been causing issues in paving projects, which ultimately cause quality issues in the road.

HOW DO YOU AND BRITTANY JUGGLE A WORK-LIFE BALANCE? DO YOU HAVE STEPS OR BOUNDARIES THAT SEPARATE WORK AND HOME LIFE?

Yes, we do. When you're working on something that you enjoy, it's more of a dream than a job. I'm around quite a bit. I’ll do these spurts where I work from home for a week, then I'm gone for a week. I try to schedule myself to not be gone too long from the family. Brittany stays and runs the company here when I'm not around and does it very well. We're very fortunate to have a good team and work well together.

We have four kids and love actively spending time together on trips, such as Disney. We do a lot of things that aren’t normal. For example, we take the kids on vacations, rather than buy them Christmas gifts. When I’m traveling a lot on business, we make it work. I was recently down in Las Vegas for eight days and Brittany came down and joined me for four of them. When I was on another trip, I brought my kids out to Wyoming, so they get to travel and see some of these places as well.

Also, my brain never shuts off. It's hard not to work sometimes because of constantly thinking about it but you have to find hobbies and things to do. I love volunteering, spending time outside, and biking. One of the bigger reasons that I can’t leave North Dakota is the North Dakota Badlands, which I absolutely love. I go out there for shed hunting and bowhunting, and I’ll bring the kids out to do some camping. We also have a lake cabin where we spend time together and get away from work.

DO YOU HAVE ANY ADVICE FOR ENTREPRENEUR HOPEFULS LOOKING TO TAKE THAT LEAP AS YOU TWO DID?

I was sitting and spinning for a year, not knowing what I wanted to do or what the next step was. Not too long after, I tapped into the entrepreneur community that North Dakota has and started connecting with other entrepreneurs through events like 1 Million Cups or StartupBREW in Fargo. Once I started connecting and tapping into other entrepreneurs, I found that they were having the same struggles or they had already been through what I’m going through.

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