Atmospheric Spaces

By Geneva Nodland | Geneva Nodland

uccess isn't built by one thing, as we know. Arguably, one of the most important factors to a business finding success is feeling. Now, let me explain—a salesperson is going to make a client feel confident about their purchase; in the same way, a realtor will build good energy in a home they're showing; in the same way, a restaurant will establish an atmosphere to welcome their patrons and make them want to return. There are one, or really three, establishments that can claim that last success, have you heard of Marge?

In 2011, Dan Hurder found himself new in the regional restaurant business, but not necessarily new to the trade. He went to college for hotel and restaurant management, always aiming for the hospitality industry, but didn't necessarily consider himself a "restaurant guy." After purchasing a restaurant in Ottertail, MN (The Otter), Dan would find that his future business endeavors might in fact define him as the restaurant guy.

Dan Hurder is the owner of a few places you may have heard of, including a local restaurant, The Boiler Room; a bar, Marge's Bar; and a new breakfast and lunch diner, Marge's Diner—all of which are extremely popular within their respective crowds, and, all of which, differ from each other in aesthetic.

Taking a step inside any one of these establishments will send at least four of the five of your senses into awe. From lighting to flooring to decor to ceiling height, not even considering the type of food or drink served, each space gives way to its own, unique energy. You may be wondering how spaces like these can be so successfully different yet designed by the same—so were we. So we asked.