Digital Fundamentals Your knowledge base for the latest trends online, mobile and social
C e l e b r at i n g 3 0 Y e a r s i n 2 0 1 2
Digital Fundamentals
Digital Fundamentals Your knowledge base for the latest trends online, mobile and social
Contributors Sue Goddard Goldie Hidalgo
Digital Fundamentals
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Contents yelp
Connecting and sharing
True Local
Maximise True Local Business Listings
Facebook Timeline
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Important Information you should know
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Contact Us
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Google Business Pages - Facebook for Google!
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Digital Fundamentals – yelp
Digital Fundamentals – yelp
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Your customer testimonials amplified Established in the USA in 2004, ‘yelp’ attracts over 61 million visitors annually! yelp is a social networking, user review, and local search web site. Visitors are able to search for businesses, enter reviews, as well as share their opinions on social networking sites such as facebook. Once you verify your business on yelp, you’ll have a voice, so you can join the conversation regarding your business; reply to reviews either publicly or privately!
Verifying your business will only take a couple of minutes! Visit https://biz.yelp.com.au/ and search for your business to verify your listing. Follow the prompts and verify your business in minutes.
Tip
During the last step “Verify your identity”, you will be required enter a four digit pin provided. Be sure to instruct the receptionist or the person that answers the phone to enter in the four digit pin provided.
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Digital Fundamentals – yelp
Next… Complete your profile by adding business descriptions, history, specialities, photos and more.
What if I can’t find my business on yelp? If your business is not listed, simply “Add your business to yelp”
Digital Fundamentals – yelp
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Enter your business details and select “Add”. It will take a couple of days for your business to show up in search results. Once your business is listed on yelp, you can start adding your business information right away!
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Digital Fundamentals – True Local
Digital Fundamentals – True Local
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Be noticed in your local community Truelocal.com.au is your FREE Australian business directory. It attracts 8.7 million searches a month on both its site and partner websites such as: • TrueLocal iPhone App • Yahoo 7 Local Search • Optus Search Network • Vodafone Search Network • News Limited Media Network and plus more! National Office lists all First National members on TrueLocal. Now it’s up to you to maximise your listings!
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Digital Fundamentals – True Local
Enhance your TrueLocal business listing
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Search for your TrueLocal business listing in www.truelocal.com.au
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’Claim this listing’ to prove that you are the business owner. This button is found on the top right hand side of your listing.
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Once you’ve claimed your business, complete your contact details, business description, services, add logos and images. Be sure to include informtation that your customer needs and wants.
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Are you currently running a promotion or special deal? Why don’t you announce it?
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Part of the TrueLocal service is to provide customers a facility to review your business so keep your eyes on the review B-) Better yet, stay one step ahead and encourage your trusted customers to post a review about your business.
Monitoring reviews is easy. TrueLocal will send you an email alert every time a review is posted.
Digital Fundamentals – True Local
did you know?
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TrueLocal reviews also appear on the biggest search engine in the world! Google displays TrueLocal business reviews on Google map business results.
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Digital Fundamentals – Facebook Timeline
Digital Fundamentals – Facebook Timeline
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Important information you should know Facebook Timeline is coming, within weeks, and it’s mandatory. Be prepared! Review your profile now, clean up anything inappropriate from a consumer’s viewpoint and don’t assume your ‘friends’ won’t share any indiscretions you’ve posted. Your Facebook Wall is a gigantic billboard beside the expressway leading into your town or suburb. Put on a consumer’s shoes and re-read your wall. Do you find reasons to do business with yourself or do you find reasons to end your association? Timeline will create a permanent history or all of your posts, easily searchable by date.
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Digital Fundamentals – Google+ Business Page
Digital Fundamentals – Google+ Business Page
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Give your business a presence in the Google social network Google + Business Pages has 90 million users making it the 4th largest social network and the fastest growing of all time! Since its inception, 65 percent of the world’s top brands have created Google + Business Pages. Be the first real estate agent in your area to join the Google + social network! Maximise your share of voice and build quality relationships before it gets jam packed full of other brands and businesses.
Tip
What is the difference between a Google+ profile and a Google+ Business page? Pages are for businesses and brands, whereas profiles are for people - just like facebook.
How to create Your Google+ Business Page To create a Google+ Business Page you must have Google+ Profile. (If you don’t have Google+ account, click here to register. Follow the prompts to create an account and fill in your Google+ personal profile. Once completed, you are ready to create a Google+ Business page.
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Digital Fundamentals – Google+ Business Page
Setting up your Google+ Business Page Step 1 – Sign in to your Google+ account https://plus.google.com/ Step 2 – Next visit https://plus.google.com/pages/create#pages/create to create your business page
Step 3 – Select option 1 “Local Business or Place” Step 4 – Enter your business details including name, address, contact number, website, social media site etc…
Digital Fundamentals – Google+ Business Page
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Make your Google+ Business page stand out by including videos and a detailed description of your services in the ‘About’ section
Tip
You can add multiple administrators to your Google+ Business page. Simply go to your Google+ page, switch to your Business page, go to the Settings in the Black Google Bar (the little icon in the utmost right of the page). Select Managers from the settings page and you can then add managers by typing in their email address.
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Digital Fundamentals – Google+ Business Page
Now you are ready to connect and engage with your customers! 3 steps for an effective Google+ Plus Business Page 1] Put your people first. People connect with people, not brands. 2] Create a private circle for your staff to share tips, insights, connections – develop a team approach. 3] Seek to understand, connect and create value for people following your business. In our next edition of Digital Fundamentals, we will explore how to optimise your content on your Google+ Business page.
Digital Fundamentals
Contact Us Goldie Hidalgo Online Services Manager goldie.hidalgo@firstnational.com.au (03) 9418 9140
Sue Goddard Online Services Coordinator sue.goddard@firstnational.com.au (03) 9418 9130
Danielle Cocco Online Services Trainee danielle.cocco@firstnational.com.au (03) 9418 9144
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