March 2011
f usion2. 0
Inst ant m ar ket in g m at er ials Plat f or m
50% F ast er !
Ut opia
Gain m o r e f an s and f o llo wer s M axim ise b r an d im p act !
March 2011
1. Platform 50% faster
2. Utopia Gain more fans and followers Maximise brand impact!
4. fusion2.0 Instant marketing materials
5. eMarketing New National Website Fine Homes on Style 10 Local search - Google Places Google Real Estate VIC and NSW Campaigns It’s all about mobile!
11. Contacts Contact us for more information
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ter! 1.
Gain more fans followers and
Social media integration is now available on all Utopia newsletter templates and the latest eCards. Advertise your Facebook, Twitter and or Blog pages on newsletters and grow your database!
TIP
Go to Settings > Account Details to enable your Facebook, Twitter and Blog links.
LIST • SELL • COMMUNICATE
fnutopia.com.au
2.
Maximise brand impact!
Style 4 is the latest Utopia template, designed to make your office logo stand out better than ever. Style 4 is available for all automated communications in Utopia such as property alerts, ‘Just Sold’ and ‘Open for Inspections’.
Residential, Rental, Commercial and Rural ‘For Sale’ and ‘Just Sold’ alerts Go to Settings > Select Property Categories > Default Email Template and select the appropriate Style 4 template For ‘Open for Inspection’ emails Go to Settings > Open for Inspection Settings > Template and select the appropriate Style 4 template For ‘Current Matching Listings Email to NEW Buyers’ Go to Settings > Automated Matching Properties Email > Template and select the appropriate Style 4 template
LIST • SELL • COMMUNICATE
fnutopia.com.au
3.
Instant Marketing Materials
fus
The kit contains samples of the latest listing booklets and marketing promotions available to your office.
ion
Each marketing format comes with prefilled information and images, which you can also change and customise to your desire.
Along with the option to print in your office, or through your nominated printer for a professional finish, the new fusion2.0 kit will help you ‘get your foot in the door’ effectively and with minimal effort.
TIP
2.0
Save money when promoting a property by printing a Property Pack as opposed to ordering individual items (brochures, window cards and marketing cards). Simply choose the property you want to promote then click on ‘Property Pack’ and submit your order.
4.
eMarketing New features include real estate agent search, RSS feeds, larger property images and a national employment section. Keep an eye out for more developments throughout the year. Visit the new national website on www.firstnational.com.au
Launch Brochure Coming Soon
5.
eMarketing Fine Homes Give your prestige listings extra flair by flagging them as ‘A Fine Home’. Style 10 website templates now offer a new ‘A Fine Home’ logo across property images, catching the eyes of premium property buyers.
TIP To flag prestige properties with ‘A Fine Home’ logo, simply tick the ‘Fine Homes’ box when entering your listing into PortPlus.
6.
Local search Google has increased its focus on local search with the release of Google Places and integration of Place results for key search terms such as location + property and location + real estate agent. Traffic to Place pages is impressive and will no doubt continue to grow, becoming a great source of leads and brand awareness.
A key feature of Google Places is consumer reviews. Monitor your Place page on a regular basis to see what customers are saying about you, as well as ask your happy customers to add reviews.
eMarketing
All First National offices have a Place page. First National Place pages are maintained by National Office but offices are encouraged to add their own content. More information coming soon.
7.
Fast Facts 267,201
First National Google Place page impressions February 2011
No more
Real Estate
Since 10 February this year Google removed the real estate search option from Google Maps.
36,147 Click throughs to First National websites from Google Places. February 2011
Want to know more? CLICK THE BELOW LINKS
2,700,357 Property views January 2011
10 million Australian users
eMarketing 8.
VIC and NSW Campaigns The VIC and NSW lead generation campaigns kicked off in March and already, hundreds of entries have been received.
Maximise your leads by promoting the campaign. Place promotional posters on your window display, send eCards and SMS’s to your database, and share the campaign on your social network channels. Promotional eCards are availabe in Utopia. For efooters and additional web banners, simply log into fngateway.com.au Go to Resources > Marketing > Campaigns.
Gateway
eMarketing
9.
www.portp
lus.com
Call PortPlus to discuss new and exciting mobile options
1300 855 095 email: sales@portplus.com
It’s all abo ut mobile!
10.
s t c a t n Co
ce on fi f O l a n o t Nati c a ing: t w n o o l l c o f e s e a h n, ple il to t o a i t m a e m n r a o f d in y, sen l e v i t For more a n r 2. Alte 3 3 2 3 0 0 180 Suzi Cowperthwaite National Manager Online Services emarketing@firstnational.com.au Goldie Hidalgo Online Projects Manager emarketing@firstnational.com.au Mauro Colaci National Product Manager – Utopia /Platform utopia@firstnational.com.au platform@firstnational.com.au Anita Brekalo Product Manager – Marketing fusion@firstnational.com.au
11.