Selling with raymond at fn broome by First National Broome

HOME B R IN GING

PEOPL E

BE SEEN, HOW WE MARKET YOUR HOME TO

STAND OUT,

AND SELL.

Welcome Choosing an Agent to sell your home or investment property is one of the most difficult tasks any homeowner or investor ever faces. We appreciate you have a choice and we want to win your business! On a daily basis, we demonstrate to our existing clients that we offer the ideal combination of professionalism, experience and commitment. Now, our goal is to prove to you why you need look no further. Our aim is to market and sell your home for the maximum possible price. As you weigh your options, we ask you to consider the systems and procedures, track record and ethics that underpin the marketing and sales strengths of our agency. Choosing your agent requires much more than just striking a deal on fees. Social skills, tactics and negotiating ability will strongly influence the final outcome your agent delivers. Our sales team are experienced, professional and ethical agents and I have no hesitation in recommending them to you. While First National Broome is commercially competitive, we donâ&#x20AC;&#x2122;t compromise on the training, systems, marketing or standards that enable us to achieve outstanding results, again and again. We adhere to ISO accredited Quality Assurance processes designed to guarantee delivery of our promise - we put you first. We would like to thank you for considering First National Real Estate Broome to sell your home. This guide provides details about our company and outlines what you can expect from us as we work together to sell your home. Allan Griffiths Principal First National Real Estate Broome M 0419 922 000 P 08 9192 2000

Our Company DNA Raymond has over 20 years of hands on experience in Sales and Property Management in both Residential and Commercial. As a Sales Consultant Raymond brings a true understanding of both the pressures and pleasures of dealing in real estate. With almost 800 property sales in his career, ranging from quaint studio apartments to major development sites, Raymond truly understands how to deliver his expertise to generate a successful result for you. Raymond’s philosophy is simple: he sees himself as the catalyst to assist Sellers achieve their goal of getting the highest possible price for their most valuable asset; and to assist buyers achieve their goal to acquire their most valuable asset or additional property to increase their property portfolio. The three most important skills for success in the business of selling real estate are Marketing, Negotiating and Nurturing. These skills are the vital values for any real estate consultant to be able to achieve favourable goals for buyers and sellers. You need someone with a true understanding of these skills and who better than someone who not only skilfully uses them daily but also someone who is able to teach them to others. Raymond puts his success down to his strong determination to achieve a win. A win result for everyone; his supportive family and a desire to produce outstanding results for his Customers and Clients.

“ I look forward to working with you soon.”

Raymond Kuceli

www.broomerealestate.com.au

Family

Family Owned and operated, we are committed to our relationships.

Integrity

Consistently everything we do is built on ethics, trust and respect.

Responsive

Specialising in responding, not reacting through our organisation.

Standards

Commitment to Quality Assurance ensures excellence in real estate.

Team

Empowering together to create a vision for our customers & company.

“We put you First.”

Our DNA is a set of principles that defines who we are, what we believe in and what we aspire to achieve as an organisation. It is that which binds us together as a family and gives shape to the way we interact – whether it is with our clients, customers, or collegues.

First National Real Estate Broome

As we grow exponentially, there is ever so often the need to reiterate, reinforce and rededicate ourselves to these fundamentals. In the end, the DNA of an organisation is nothing but the sum total of the values of its individual members.

M 0419 922 092 P (08) 9192 2000

Each member of our First National Real Estate Broome team carries the responsibility for making our unique organisational DNA a living embodiment of our true identity. www.broomerealestate.com.au

exposure that leaves an impression.

www.broomerealestate.com.au

EXPOSURE: An Unparalleled Network With more than 90% of buyers turning to the Internet to find their next home, promoting your property on today’s largest, highest trafficked real estate websites is a must. That is why, in addition to promoting your property to the millions of people searching our First National Network’s website, we ensure that your property gains additional exposure on dozens of other leading web destinations.

EXPOSURE: A Step Above & Beyond Some Agencies are satisfied with the status quo. At First National Real Estate Broome, going above and beyond expectations is what we do everyday, and nowhere is our commitment more relevant than in the approach we take to sell your home. Our exclusive residential selling team partners directly with our in-house marketing department to promote your home with the same level of detail and professionalism that has become synonymous with our First National brand. We are as passionate about marketing as we are about property, and that’s the perfect combination to achieve superior results. Although the media and methods vary, our objective is always the same - to show your property at its best advantage, to the greatest number of potential buyers, in the most cost effective way possible.

www.broomerealestate.com.au

In additional to our First National Real Estate websites we partner with the following: • Realestate.com.au • Reiwa.com.au • Facebook • Twitter • Google • Pinterest • Westrealestate.com.au • Homehound.com.au • Watersidepropertysales.com.au • Thehomepage.com.au • Realcommercial.com.au (where applicable) • And more!

www.broomerealestate.com.au

EXPOSURE: Image is Everything When it comes to selling your investment, image really is everything. At First National Real Estate Broome we use a local professional photographer to ensure your home’s visual story captivates buyers imaginations. The most appealing features of your property are used on sign boards, brochures, advertising and the internet.

EXPOSURE: Marketing that Shines No matter how you decide to market your home, our in-house marketing department will ensure that your property is presented in a way that is designed to sell. From e-mailouts to print ads and beyond, our marketing team works closely with your Property Consultant to ensure they have the tools to promote your property with the same consistency, creativity and attention to detail.

Cable Beach

$1,150,000

N - H EW O L M IS E T O IN PE G N

13 Sayonara Road

13 Sayonara Road Cable Beach

Live the Good Life 4

Home Open Saturday 9am - 10am

Relax in style as the sun sets over your own piece of paradise in Cable Beach. This four bedroom property is situated on a large 1000 square metre block in Sunset Park close to restaurants and the famous Cable Beach. Featuring a beautiful wooden wrap around veranda overlooking a sparkling pool, this property offers you great opportunity to entertain in exquisite garden surrounds. • • •

Deck off lounge and main bedroom Lounge and Dining Area Large wrap around veranda

Uniquely designed with a stunning Balinese entry the home is surrounded by wrap around wooden verandas that overlook a large swimming pool and Kimberley Rock Feature. This outdoor area is simply magical with exquisite garden surrounds, ocean air and plenty of room for entertaining, relaxing or simply watching the kids play.

Sunset Park $2,910.08 pa $968.50 pa

The Property Features: • Unique 4 Bedroom, 2 Bathroom Tropical Home • Large Swimming Pool, Stunning Garden Surrounds • Expansive Covered Outdoor Sitting Areas • Sunset Park Address • Shire Rates $2,910.08 pa Water Rates $968.50 pa • 1,000 sqm Lot Land is just not available in this area anymore so why not just look at this one and forget building. Truly a property with style and location, live the good life at 13 Sayonara Road Cable Beach

Location Sunset Park Features Beautiful Below ground pool Contact Raymond Kuceli 0419 922 092

Diversify Your Investments INVEST IN BROOME BROOME $595,000 Pool & Pizzazz in Central Location *Immaculate 3 Bed, 1 Bath Sensation *Awesome Swimming Pool *Easy Care 522sqm Block *Close to Shops & Schools *Public Park Across the Road *One of Broome’s Best Buys

CONTACT BRIAN

0409 650 828

BROOME’S NEWEST ESTATE Design, Style, Affordability Priced From $439,000 *1 & 2 Bedroom Available *Study Area, Use as a Bedroom *Separate Washroom Downstairs *Great Sized Private Courtyard *Choice of Colour Schemes *12 month Rental Guarantee *Full Depreciations Available *Easy Broome Investing

CONTACT RAYMOND 0419 922 092

Ph 9192 2000

www.broomerealestate.com.au

EXPOSURE: Marketing on the Go With the rising popularity of smart phones, IPads and Tablets, our mobile marketing tools ensure that your property will be found by house hunters on the go. As an integral part of our listing process, your home will be featured on m.broomerealestate.com.au, our mobile website that offers users the ability to search properties within our local area from any device. As your local Real Estate Specialist we also maintain our own unique website (www.broomerealestate.com.au) that enables us to provide information about our community and showcasing properties. This website is extremely powerful with easy to use tools that help broaden your homeâ&#x20AC;&#x2122;s online presence to potential buyers above and beyond your customised listing on our First National Networks website.

www.broomerealestate.com.au

success your steps to success.

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First National Real Estate Broome strives to consistently maximise the sale price of every home/ investment property we market. We adopt a consultative approach to your sale and pride ourselves on getting the best result in the shortest possible time. Here’s how....

Our goal is to sell your property for the highest price, in the shortest possible time. This starts with a realistic comparative market analysis. Our expert agents have unparalleled knowledge of property values in this area and this is why we consistently achieve our anticipated price.

Whether selling by Auction or Private Treaty, offers will be received during your marketing campaign. This is where our negotiation skills make all the difference. We’ll help you access each offer, making recommendations about tactics, counter- offers, when to ‘walk away’ and when the time’s right.

We will explain the different methods of sale available and help you choose which is best suited to your needs. Typically Private Treaty (For Sale) will predominantly be what we recommend however it is important to discuss the options available depending on market enquiry at that time.

Once you’ve accepted an offer, or the hammer has fallen at Auction, contractual documentation will be signed by both buyer and seller and the deposit paid. We explain everything you’ll need to know at the time, like when the sale becomes ‘unconditional’.

To maximise your sale price we will outline a range of marketing and advertising options that ensure a wide audience is alerted to your sale. Our comprehensive marketing includes exposure on our industry leading websites, major real estate portals, social media and our own buyer database.

Some of our customers like to celebrate in the customary fashion at this point so you might feel like opening that bottle of Champagne you’ve been keeping on ice. Alternatively, you might prefer a cup of tea. Whatever your choice, we’ll be just as excited as you as the SOLD sticker goes up.

We love making sure buyers see the full value of your property. So, we’ll guide you with recommendations about a myriad of small things you can do to make sure your property is presented in its best light. You’ll be amazed what another persons perspective can make.

Next up is the ‘Settlement Period’ which is typically around 6 weeks but will have been negotiated during the sale process. This is where if you’re occupying the property you begin packing up and planning for moving day. We are not finished just yet, we also have lots of helpful tips to get through this busy time.

Once everything’s ready, we’ll start showing buyers through your property. We will offer you the choice of ‘Open House Inspections’ or ‘Private Buyer Appointments’ and discuss which times are best.

Moving day. In many cases, this will also be the day your sale ‘settles’ although some people do move out before ‘settlement’,

After each inspection, we keep you informed of our progress by reporting what the prospective buyer thought. This helps ensure we are on track and allows you to fine tune presentation if any area’s of concern arise.

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At settlement, the buyer pays the complete balance of the sale price to you, often following a ‘pre-settlement’ inspection. Friendly reminder - don’t forget to arrange disconnections for your home phone and/ or internet, gas, electricity and water.

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numbers that equal results.

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REASON

Online Leaders We’re in front of Buyers

There’s a greater chance that more buyers will see your property with us. After Business Review Weekly published its Top 30 Australian Agencies, independent experts ranked First National Real Estate number one for Inbound Marketing. That means we attract more web traffic.

That’s right, 90% of buyers begin their home search online. It is critical for home owners to hire an Agent who knows how to successfully market Real Estate online.

We bring buyers

REASON

from our website to your doorstep We are like a magnet for buyers. Our advanced customer database enables buyers to register for instant alerts. We broadcast news of your sale within minutes of listing, direct to buyers that match your price range and description.

A breed above the rest Our exceptional performance is regularly recognised in First Nationals annual and quarterly awards. With over 450 offices throughout Australia and New Zealand our network is second to none. Our sales team are local specialists who know Broome like the back of their hands. Whether residential, commercial, industrial or leasing we know how to target the right audience and our electronic marketing gets results. www.broomerealestate.com.au

REASON

Quality Assured Our Quality Assurance ISO 9001 accreditation assures our management practices are of the highest professional standard. They are regularly reviewed and kept up to date as our accreditation is reviewed annually by the board.

REASON

All staff use our systems and procedures ensuring you receive a uniform service standard, backed by a written guarantee. We are Broome’s ONLY Quality Assured Real Estate Agents.

Prominent in print With our crisp, nationally recognised brand, we position your property to stand out in local newspapers including the Broome Advertiser, the Pilbara News and the North West Telegraph.

We market comprehensively Competing for attention in the Real Estate market can be like talking underwater.

REASON

In fact, through print media we’ll target whatever market is appropriate for you.

We talk your language With nearly 3 million Australians speaking languages other than English, it’s important your agent talks their language. First National websites can be converted to a wide range of languages at the simple click of a button. Just another way we attract more customers.

We combine traditional marketing with high-tech websites, buyer matching systems and social media to create the ideal campaign to assure no stone is left unturned in the search for your buyer. 22

www.broomerealestate.com.au

REASON

Investors & Tenants We have a separate, specialised property management department with over 650 properties under management.

REASON

We regularly market to both our investors and tenants which is an extremely large potential catchment area of buyers for your property.

Over 500 buyers waiting We have more than 500 buyers registered in our database waiting for properties to be listed for sale. At ANY TIME you can log onto our website (www.broomerealestate.com.au) and input your property details to see how many buyers we have waiting for properties similar to yours.

And the most important

REASON

number of all

We care for our Community Sponsorship of First National Foundation enables our community support to reach all Australians. Our support of Red Cross Emergency Services helps Aussie families prepare for; respond to, and recover from disasters such as bush fires, floods and cyclones.

Locally we raise money within the community for Daffodil Day and Movember.

www.broomerealestate.com.au

...

Our combined knowledge, passion and expertise give you the distinct advantage needed to get noticed in todayâ&#x20AC;&#x2122;s competitive real estate market. Our committment to BRINGING PEOPLE HOME is not just words on a piece of paper. We are prepared to do the demanding work needed to earn your trust and respect. We set high standards for ourselves because our customers not only expect the best, the simply deserve it. www.broomerealestate.com.au

What price is achievable The longer a home is on the market, the more difficult it becomes to achieve a price premium. Buyers frequently ask how long a property has been for sale. They suspect something is wrong with the price or the property if nobody else has bought it. Ultimately, properties are commodities that are subject to market forces. Our skill lies in maximising your opportunity. To determine an accurate range that your property is likely to sell in, we consider three key elements. 1. Current market dynamics - economy, interest rates, outlook, consumer sentiment, employment and wages. 2. Supply versus demand - the ratio of buyers for a property like yours to the number of properties competing for their offer. 3. Similar properties recently sold locally. Our goal is to position your property just above the maximum likely price the market will bear. This allows strategic space for negotiation. “Let’s try it for a couple of weeks at a higher price just incase we can get a buyer” or “we can always come down in price” are all examples of what some owners request. The majority of activity occurs in the first 2-3 weeks of listing your property on the market. This is the WORST time to overprice since the best customers see the home now. The only way a qualified buyer can make an offer is if they see it. The problem is most buyers look up to their price range, peek a bit over and then focus only in their range. By overpricing, you can put your home into a price bracket they won’t even look in.

Selling fees Whilst you will no doubt find any number of agents who will discount their fees, we have total confidence that if you instruct First National Real Estate Broome to represent your interests, you will receive a greater sale price that will more than justify any difference in fee structures. In the event that a sale is not made, no selling fee will be incurred.

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project marketing initial concept to completed sales.

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PROJECT MARKETING: Weâ&#x20AC;&#x2122;ve got you covered Australians continue to invest in property as a proven path to long-term financial security. Recent land releases are bringing increased activity in the Broome property market however many builders and property developers are time poor when it comes to the marketing and promotion. Itâ&#x20AC;&#x2122;s important for them to extend beyond the local market and this is what First National Real Estate Broome Project Marketing is all about. We deliver a specialised service to a niche real estate market. We utilise our local and international experience to manage projects from small boutique residential developments to major land subdivision and commercial developments. Our team has the capacity, knowledge and resources to meet these objectives. We ensure your projects success from the initial design concept all the way through to the sale of the last property available and beyond. Our strong, up to date customer relationship management system creates long standing relationships with our clients who become repeat investors in the Broome property market. This is enhanced by our already established leading Property Management, Residential Sales and Commercial Management and Sales teams. We provide a complete service for developers and investors, committing to our clients and delivering on our commitments. We believe there is more to selling off the plan property than just advertising and a management program is essential. This management program is for both seller and prospective buyers. We have a very strict management process for all our buyers and they must firstly provide us will all contact details and a brief qualifying process. Once this is done we manage them using our CRM system and make sure they are grouped in particular projects so we can specifically market directly to them. The management program for projects ensures consistent communication with the developer to ensure any obstacles or situations are tackled before they become an issue. On average each fortnight we send a written report so you have a clear understanding of how things are tracking and where your advertising dollars are being spent. We also encourage in person or over the phone weekly contact to discuss progress even if when there has been no change. If you require anything else we are happy to accommodate please just let us know.

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conclusion where to from here?

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We would love to get started ... We’re confident that we have the capacity to maximise your sale price by promoting your property to the widest possible audience. When we begin a groundswell of momentum is generated. Immediately alerting our buyer database and activating our marketing attracts the interest of all qualified buyers looking for a property like yours. Competition from the most active buyers in the marketplace peaks in the first few weeks.

“Well done Raymond! Thank you so much for walking the talk so well. Might I also pass on to you and Allan our appreciation for the outstanding service provided by Raymond Kucelli. As you might be aware, we purchased one of the units at 42 Bargana through Raymond and could not speak highly enough of his friendly and professional manner - thank you!”

Maintaining momentum is crucial. If offers are not attracted in the early phases of marketing, a market review is recommended to maintain competitiveness. Knowing when the time is right to alter pricing is a delicate matter and sends signals to the marketplace.

I & S DAWSON

We would love to start working on your sale and recommend the following procedure.

“This is my first home purchase in Australia and I’m glad to have Raymond for the inspections and sales process. We took a few weeks inspecting and most of the homes he recommend fitted our requirements. It actually made it difficult to make the final decision.

1. Follow up discussion to finalise method of sale and marketing arrangements. 2. Approval of marketing plan. 3. Arrangement of legal preparation to be prepared.

After Raymond explained the conditions, I finally made the decision with a house at Roebuck Estate.

During the course of the sale, regular updates will be provided to ensure that you are fully aware of buyer enquiry and the degree of interest.

After the contract was signed I had to fly to New Zealand for a few weeks. Raymond really helped me with the electrical and builders reports, he looked after everything while I was away. He assisted me in finding a settlement agent and all the overseas documents.

Thank you once again for the opportunity to submit this proposal for the sale of your property. We look forward to discussing the sale in more detail when you have had time to review this information.

It was not easy for me to buy my first house in Broome so am very grateful to you for all your help. Thanks Raymond.”

First National Real Estate Broome (08) 9192 2000 info@broomerealestate.com.au www.broomerealestate.com.au u 34

TESTIMONIALS:

www.broomerealestate.com.au

T WU “Raymond Kuceli is a consummate sales professional. Every aspect of his approach is of an exceptional standard. He is clearly dedicated to his job and to his customers. He is also an absolute pleasure to deal with.” PAM

www.broomerealestate.com.au

First National Real Estate Network With a plethora of different real estate brands in Australia and New Zealand - why choose a First National agent? At First National nothing gets in the way of you and your needs. Whether you are buying or selling, you will always be treated as our top priority. Our commitment - We Put You First â&#x20AC;&#x201C; says it all. The First National Real Estate network exists specifically to deliver on this promise. By choosing First National, you will be selecting a professional who understands your priorities and is backed by industry leading marketing systems, technologies and quality standards. Local Knowledge All First National Real Estate offices are selected based upon their ethical standing and superior knowledge of their locality. Guarantee of Superior Customer Service Our commitment is to always provide the highest standards of customer service to our clients. To deliver such standards, selected First National Real Estate offices have implemented a Best Practice Quality Assurance System that leaves nothing to chance. With around 550 offices across Australia and New Zealand, First National Real Estate combines local knowledge with national strength to be at the forefront of real estate.