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ASSISTING YOU in YOUR
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CREDITS
Got a story idea? Looking to advertise in Focus? Contact us for more information. Floyd Publications, Inc. 702 W. Dr. MLK Jr. Blvd. Plant City, FL 33563 Office 813.707.8783 Fax 813.764.0990 www.focusplantcity.com
Standards of accuracy: The goal of the writers at FOCUS Magazine is to provide heart-warming stories that are accurate from the start. Being human, however, we sometimes make mistakes. Please forgive us. So if you notice anything that is incorrect, then please do not hesitate to contact the editorial department and inform it about the fact error. To do so, call (813) 707-8783 or e-mail editorial@floydpublications.com. The staff will fix the error in a timely manner. FOCUS Magazine is published monthly and is available through local Plant City businesses, restaurants and many local venues. Advertisers warrant and represent the descriptions of their products advertised are true in all respects. Focus Magazine assumes no responsibility for claims made by advertisers. All letters and their contents sent to Focus Magazine become the sole property of Floyd Publications, Inc and may be reproduced thereof. All views expressed in all articles are those of the authors and not necessarily those of Floyd Publications, Inc. Use or duplication of material used in this publication is prohibited without approved written consent from Floyd Publications, Inc.
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Publisher Mike Floyd mike@floydpublications.com
Office Manager Christina DoVale cdovale@floydpublications.com Editorial Director Amanda Deck editorial@floydpublications.com Sales Jennifer Chamberlain jchamberlain@floydpublications.com Christina DoVale cdovale@floydpublications.com Art Director Anthony Sassano asassano@floydpublications.com Distribution Tony DeVane Photographer Anthony Sassano Photography Staff Writers Cheryl Johnston | Brian West Heather Davis | Joe Bowles | Amanda Deck Deana Garrison | Darcie Jarrett | Taylor Thomas Charlotte Thompson Contributors Gil Gott | Derek Maul | Jo-An Lusk Nate Davis | Candy Owens | Natalie Sweet Gail Jones
LETTER FROM THE
PUBLISHER It’s berry time again, so obviously this month’s issue is chocked full of coverage on Plant City’s upcoming annual Florida Strawberry Festival® and other local events. The Focus staff loves the work that goes into our Strawberry Festival Issue because everyone in town seems to have a dose of extra energy and optimism as the big event draws nearer. With approximately 800,000 visitors expected to experience “Florida’s Best Family Recipe” with its exceptional entertainment, fantastic food, and mesmerizing midway rides, is it any wonder! People always make the difference! More than 2,000 volunteers are preparing to become the ambassadors in red for which our festival is now nationally known. Folks of all ages donate time, abilities and money to make sure the Florida Strawberry Festival continues as one of the top family events in the country. And according to the festival’s Board president Jim Jeffries, “It couldn’t happen without them.” Beauty plays a big role in town this time of year also. Our art director, Anthony Sassano, always looks forward to the creative cover shoot for our new Queen and her court, and Deana Garrison makes sure she has the most important details of the scholarship pageant’s lovely ladies included in her article. Businesses gear up and showcase their new stock for our “berry big bargains and deals” as well, with strawberry-themed products and promotions. Needless to say, it’s a great time to shop local for everything from jewelry and tees to boots and hats. So, “get your red on” and map out your multiple visits now to include as much fun, fine entertainment and fair food as you can handle. With your support and participation, the 2014 Florida Strawberry Festival should be the best one yet. Enjoy the read, too!
Warmest Regards, Mike Floyd
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INSPIRATION FROM THREE SUCCESSFUL
BUSINESS
OWNERS BY CHERYL JOHNSTON
Successful business owners have more than a few character traits in common. It goes without saying that determination, diligence and a “can do” attitude are musts. The three men we’ve selected to focus on in this month’s feature also believe commitment to family and service to community have contributed more than words can adequately describe to the richness of their lives, both personal and professional. We’re certain their responses to the following questions will be an encouragement to you as well: 1. Describe the defining moment you feel led you to become an entrepreneur? 2. If you could pinpoint the happiest moment in your life, what would it be? 3. What advice would you give young entrepreneurs? 4. What do you feel is your key to success? 5. Best lesson learned in business? 6. What is the one thing you can’t live without? 7. Favorite quote or motto 8. Favorite book Read on!
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B. LEE ELAM, P.A. ATTORNEY AT LAW
B. Lee Elam, a native of Greenville, Florida, graduated from nearby Florida State University in 1961 with a degree in Marketing. After two years in the after two years in the Peace Corps (1962-64 in Medellin, Colombia) and one year in law school, he moved to the Brandon area in 1965. He and wife Patricia R. Elam have been married 30 years. One of Lee’s two daughters from a former marriage also served in Honduras as a Peace Corps volunteer. “The moment that led me to become an entrepreneur was a lunch I had with Dick Stowers, the undertaker from Brandon in 1973. He encouraged me to come to Brandon and practice with Clayton Tittsworth, who was Brandon’s first attorney.” “The happiest moment of my life was when I married Patricia. She became my bookkeeper and is the most exacting, detailed bookkeeper I ever had.” “A new lawyer should get involved in his community and ‘give back’ early to be a success. In Spanish there is is a saying which, interpreted says: ‘Charity is not giving, but giving of yourself.‘ In other words, giving your time.” “My key to success is the goodwill shown to me by the Brandon community. I have been given their confidence when they entrust me with whatever legal problem they have. For this reason we formed the Brandon Bar Association, so we can refer cases to specialized practitioners.” “Early on I served on the board of the Greater Brandon Chamber of Commerce and later became the organization’s first volunteer lawyer. Along with Dick Cimino, we formed the American Cancer Society Brandon Unit. As a member of the Brandon Rotary Club (the first Rotary club here), I have been given many cases, both for profit and pro bono, which have contributed much to my practice’s success and my own personal satisfaction for community contributions.” “I was also helped significantly by service on the Hillsborough Community College Board of Directors. During that time we obtained the Brandon
Campus and I have the good fortune of representing many in the HCC community. As a charter member of St. Stephen Catholic Church I have also had many referrals.” “Upon coming to Brandon, I established a relationship two migrant community organizations, Good Samaritan Mission and Beth-El Mission in Wimauma, and have had a significant caseload result, again both for profit and pro bono. Many organizations need volunteers who speak Spanish, so my ability to speak that language has been an important element of my success, as 80% of my practice when I arrived in Brandon was Spanish-speaking.” “The best learned business lesson is to treat everyone with dignity and respect. It will pay dividends you’ve never dreamed of. It is also consistent with my religious training and our Rotary motto of ‘Service above self.’ Two icons of community service in our area, Bob Dykes and Julian Craft, have inspired me to be very involved in helping others.” “The one thing I cannot live without is thinking time. Part of every day should be set aside for reviewing your life and goals to be sure you are in sync with what is important. A quote I reflect on often is from a Catholic priest’s essay entitled, The Son of Man. He wrote: “If I were to give a human reason for my fidelity to Christ in this evening of my life, it would be His quieting of the radical anguish within me.” “These philosophies guide our firm: ‘Where a handshake still means something...’ and ‘We do more than practice law; we promote community.’” My favorite books are both volumes of Adventures of the Mind, which contain thought-provoking essays by various authors printed in the Saturday Evening Post over the years.
101 E. Lumsden Road, Brandon 33511 (813) 685-5661 www.oldestlawfirminbrandon.com Years in business: 44 (incorporated 41) Employees: 4 Charities we support include: Boys and Girls Club of Brandon, ACS, ECHO, Brandon Outreach Clinic, Community Roundtable, Bay Area Legal Services, I am Hope Cafe. Civic Club Memberships: Rotary; Community Roundtable Charities of Brandon FOCUS MAGAZINE BRANDON MARCH 2014
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PAUL SENORY SENCOMMUNICATIONS, INC.
Sencommunications, Inc. specializes in end-to-end IT life cycle management including Voice, Video, Data, UC, Mobility and Cloud technologies. In 2013, the company was named the Greater Brandon Chamber of Commerce “Small Business of the Year” in the 16-employee and above category. The Tampa Bay Business Journal first ranked Sencommunications in the top 200 “Woman-owned Business” category in 2006. By 2012, the ranking was #25, and rose to #10th in 2013. Paul married Fran, his high school sweetheart, 51 years ago. They attended Wayland High School in Wayland, Massachusetts and moved to Tampa in 1966 from Washington D.C., after he accepted a job with GTE Telephone Co. as a marketing consultant until 1971. That same year the couple moved to Brandon. Plantronics, Inc., a Santa Cruz, California-based manufacturer of telecommunications products recruited Paul in 1971, where he remained until 1986. He then worked for another manufacturer of telecommunications equipment until early 1989, when his employer very strongly suggested that he and Fran move to California. “After a great deal of deliberation (about 10 minutes),” he said, “we decided a move to California at that stage in our lives was not something we really wanted to do.” It was then that Paul suggested to Fran that the idea of going into the telecommunications equipment distribution business, since one of his previous assignments had been to open new distribution channel partners in the US and Canada. He felt he had enough knowledge regarding distribution that they could be successful. In fact, failure was not an option. “On a side note,” Paul added, “I recently reviewed our original business plan written in 1989 and noticed, for the first time, that we had not included an exit strategy. In other words, we had so much confidence in our decision to become a distributor, that we had not given any thought to what we would do if the business failed. We celebrated our 25th business anniversary on February 1st of this year.”
The couple has lived in Lithia since 2006. Two grown children and their spouses also work in the business, which is a nationally certified Women’s Business Enterprise. “My wife and co-founder, Frances, is the CEO and is currently on medical leave,” Paul explained. “Our daughter Stacie Miller is VP of Operations and General Manager, and her husband Bill, is VP of National Account sales. Our son Bryan is VP of Human Resources and his wife Sasitorn is involved on a limited basis. Two of our three grandchildren occasionally work with us as well, so we are truly a multi-generational, family-owned company.” “It wasn’t so much that we had a burning desire to become entrepreneurs, but instead one of necessity. I was out of a job.” “The happiest moment of my life was the day I returned from Korea and met my wife in New York after a year’s separation.” Advice I would offer to young business owners would be: “Gain experience in the business you want to become involved in. Create a business plan with reasonable assumptions and make sure you have enough capital to survive the projected start up time, even if it takes twice as long to create a revenue stream than you allotted. It is a fact that 50% of all startup businesses in the US fail in the first five years.” “We have surrounded ourselves with employees who really care about the success of the business and have adopted our realization that we are in the ‘customer service’ business, regardless of the products we provide.” With regard to business decisions, when making an important one, always look at the “what ifs”..., specifically, ‘If we do this, what are the advantages and what are the potential adverse consequences?’ “We are proud of the knowledge that we are running an ethical and professional business that cares about its employees and customers.” Our motto: “Family is not an important thing…it is everything.” My favorite book is War and Peace by Leo Tolstoy.
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Sencommunications, Inc. (800) 654-2993 http://www.sencomm.com Location(s)- Main office/warehouse, 1611 Allison Woods Lane, Tampa, FL; Sales offices in Nashua, NH; Santa Cruz, Ca. Years in Business: 25; Established 2/1/89 Employees: 39 Charities Business Supports: Brandon Foundation, ECHO Brandon, Boy Scouts, YMCA, Center Place, Special Olympics, Jr. Achievement of Central Florida, Girl Scouts, Civic Club Memberships: Kiwanis when I first moved to Tampa; I serve the community now on numerous boards.
Paul Senory: Founding Board member for the Brandon Foundation. Served two separate terms on the Brandon Chamber of Commerce Board of Directors. Currently: Board of Trustees at The Brandon Regional Hospital Currently: Board of Advisors, Bank of Tampa, Brandon Branch Member: Brandon Chamber of Commerce Military Affairs Council Member: Board of Advisors at the Allied Health Nursing School
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RYAN ODIORNE
GEORGE H. ODIORNE INSURANCE AGENCY, INC.
Ryan’s father George established the family’s insurance agency in 1974. To recognize the milestone, the company website and Facebook pages now bear the header: “Celebrating 40 Years of Our Family’s Commitment to Yours.” From the agency’s beginning in Brandon, Odiorne Insurance has enjoyed steady growth and is recognized as one of the area’s leaders in the industry. Staff members have earned the reputation for professionalism because of the special attention they give to the needs, requirements, and details of clients’ insurance programs. As an Independent Agency that represents many different insurance carriers, Odiorne offers a variety of products, so clients need only one agent and make only one call when the needs arise. Insured businesses, organizations, families, and individuals can count on personal, friendly and service-oriented attention to their unique insurance concerns. Ryan is thankful for the opportunity and wisdom his father’s business savvy has provided. “Being an entrepreneur should be the goal for everyone in the business community. Who wants to wake up every day to make somebody else successful?
It is the American way to get out there, to create a business and work hard. The one thing entrepreneurs know is that if you work hard, put in the time you will and can be successful in today’s business world.” “The happiest moment in my life was the day my children were born. My wife and I had two perfect little girls.” “Advice I would offer to young entrepreneurs is: You will need to work hard and even harder in today’s business economic downturn. If you work hard and keep at you will be successful.” “I believe a key to my own success is having a great mentor in business. My mentor is my Father who started his business from nothing 40 years ago and built into a successful thriving business.” “The best business lesson I’ve learned is that of listening and taking care of our clients. If we don’t, somebody else will.” “Two things I can’t live without are my Family and good southern Bar B Que.” A favorite motto is “Let’s Getter Done!” and my favorite book is The Art of War by Sun Tzu.
George H. Odiorne Insurance Agency, Inc. Location(s): 1206 N. Parsons Ave. Brandon, FL 498 E Base St, Madison, FL 32340 www.odiorneinsurance.com 813-982-3726 Years in Business: 40 years, established 1973 Employees: 32 Charities we support: Center place, Bill Carey Boys & Girls Club, Echo, American Cancer Society, Kiwanis, Metropolitan Ministries, Brandon Care Pregnancy Center, etc. Civic Club Memberships: Brandon Rotary, Valrico Rotary
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They’re hard to miss. More than a hundred people, many of them dressed in leather and lace with accents of copper, brass and green, thronging a parade float made to look like a pirate airship. They’re embracing a Victorian theme set in a time of steampowered machinery, a genre known as “steampunk” — think Jules Verne and H.G. Wells. You may have seen them in Tampa’s Gasparilla Day Parade, the Ruskin Veteran’s Day Parade, amongst others. Many can also be seen out on the town at socials, fundraisers or other community minded events. Adorning their float’s bow rests a cephalopod outstretching its eight suckerbearing arms. Yes, a kraken. This kraken not only symbolizes their strength as a Krewe but also as a forceful leader. It’s also their logo, a mascot of sorts. There is no doubt these freeboaters stand out. Yet what seems like a dreadful beast of the sea looming over a mob of steampunk pirates is actually a driving force for good. This presentday scene of 19th century science fiction is actually a gathering for those who champion beach and water conservation, in addition to raising funds and awareness for the community and local individuals who may be in need. This is the brainchild of Bill Collins, who started the Sea of SaveYours Conservation Society, Inc. The 501(c)(3) nonprofit organization helps “inform the public of boating and trailer regulations, with an emphasis on safety and precautions, while increasing awareness of our footprint upon our coastal environment,” according to its Web site. Collins said he was tired of seeing how much garbage the average boater puts into the local waters, a region he described “from Beer Can Island, to Apollo Beach, to Brandon, to the Alafia River.”
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So how do pirates and kraken fit into this? Collins said he needed a way to attract attention to the conservation society. “From a marketing standpoint, and to recruit others with the same ideals, the idea of the pirate for what we do is perfect,” said Collins. “We want to get some of our younger youths off the couch, away from the Xbox and outside … helping to keep our waters and beaches clean. But we wanted to separate ourselves from being average pirates at the parades, and the steampunk theme allows us to stick out.” The 45yearold commercial airconditioning salesman and his 125person krewe currently have two Mako saltwater boats on which they carry out their water cleanup efforts. Each member does a minimum of 20 hours of service a year, whether it is for cleanups, marketing or anything else that helps accomplish the organization’s mission. The Krewe of Sea SaveYours is currently trying to acquire a bus to facilitate beach cleanup operations. “Not only would it cut down on transportation fees instead of everyone piling into cars, but we can take a lot of people to one place to clean up a beach. Imagine 70 people piling out of this bus ready to help and area in need.
For more information or if you would like to join please visit,
www.kreweofseasaveyours.com or call Captain Bill Collins at 813-410-0999.
The next Krewe of Sea SaveYour’s meeting will be held on Monday, March 10, 2014 at the Rack Sushi Bar and Billiards Lounge, 1025 W. Brandon Blvd., Brandon, FL. All meetings are open to individuals interested in the cause. Krewe applications can be found on the website with open membership beginning in September. FOCUS MAGAZINE BRANDON MARCH 2014
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Save $2.00 on Adult & $1.00 on Youth General Admission Tickets at Publix Super Markets!
FLORIDA STRAWBERRY FESTIVAL
®
Florida’s Best Family Recipe!
Artists Appearing on the Soundstage:
Jimmy Sturr
Thu. Feb. 27, 10:30 FREE
Love and Theft Sat. Mar. 1, 3:30 $15 & $20
Shoji Tabuchi
FEB. 27 - MAR. 9, 2014 • PLANT CITY, FLORIDA
STYX
Thu. Feb. 27, 3:30 $15 & $20
Ronnie Milsap
Thu. Feb. 27, 7:30 $25 & $30
Little Big Town
Thompson Square Sun. Mar. 2, 3:30 $25
Sat. Mar. 1, 7:30 $40
Charley Pride Mon. Mar. 3, 3:30 $15 & $20
Josh Turner Mon. Mar. 3, 7:30 $20 & $25
Lee Brice Wed. Mar. 5, 7:30 $20 & $25
Tommy Dorsey Orchestra Thu. Mar. 6, 10:30 FREE
Brenda Lee Tue. Mar. 4, 3:30 $15 & $20
Fri. Feb. 28, 3:30 $15 & $20
Colt Ford
Fri. Feb. 28, 7:30 $15 & $20
Rascal Flatts “LIVE & LOUD” Tour 2014 Sun. Mar. 2, 7:30 $55
Kellie Pickler Tue. Mar. 4, 7:30 $15 & $20
Oak Ridge Boys 40th Anniversary Tour Thu. Mar. 6, 3:30 $15 & $20
Crystal Gayle Wed. Mar. 5, 3:30 $15 & $20
Third Day Thu. Mar. 6, 7:30 $15 & $20
John Anderson Fri. Mar. 7, 3:30 $15 & $20
Mobile App
#berryfest
Free Grandstand Boyz II Men Fri. Mar. 7, 7:30 $20 & $25
Caroline Kole Sat. Mar. 8, 1:00 FREE
Dustin Lynch Sat. Mar. 8, 3:30 $15 & $20
Jerrod Niemann Sat. Mar. 8, 7:30 $20 & $25
Easton Corbin Sun. Mar. 9, 3:30 $15 & $20
The Band Perry Sun. Mar. 9, 7:30 $40
Seating at 3:30 & 7:30pm is on a first come, first seated basis. Concert dates and times are subject to change
Visit www.flstrawberryfestival.com or call 813-754-1996 and get your tickets for the best seats available! While online, check out the Free Entertainment, Midway Specials, Discounted Days, and Full Schedule of Festival Events.
Alessi Bakery • Verizon Wireless • Florida’s Best • Images Everywhere! • CF Industries • Bionic Band • AMSCOT • TECO • Stingray Chevrolet • Carolina Carports Good Health Saunas • Netterfield’s Concessions • HERSHEY’S ® • Southern Ford Dealers • Astin Farms • Candyland Warehouse • Florida Blue • 5-hour ENERGY FOCUS MAGAZINE BRANDON MARCH 2014
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a a New New 2014 2014 Chevrolet Chevrolet Silverado Silverado 1500 LT Crew Cab Z-71 1500 LT Crew Cab Z-71 4x4! 4x4! See this year’s totally awesome truck at Stingray Chevrolet now, and at the strawberry festival from February 27th - March 9th. Drawing will be March 9th, 2014 at 5pm, at the Festival Grounds.
Purchase Your Tickets Online! Proudly sponsored by Stingray Chevrolet for unity in the community
See you at the Festival! 18
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A Berry Sweet Deal! The Tampa Tribune | TBO.com Day at the
Florida Strawberry FeStival ®
Friday, March 7 Join the Midway Fun on The Tampa Tribune and TBO.com Day and automatically get $2 Off the $20 Fun Pack Ride Coupon Book. Plus, clip this coupon (or print coupon from TBO.com) and get an additional $2 Off the same Coupon Book for a total savings of $4.
Feb. 27-Mar. 9 Plant City
Florida’s Best Family Recipe!
2.00Off
0003376477-01_V2
$
Additional
The Fun Pack Ride Coupon Book* Regularly $20, $18 on Tribune/TBO Day, $16 when purchased with this coupon. Present this coupon at any Midway Ticket Booth for redemption. Valid only March 7, 2014 from Noon to 10 PM on The Tampa Tribune/TBO.com Day. One coupon per customer, per coupon book purchased.
* Printed coupons only. Electronic images NOT accepted.
FOCUS MAGAZINE BRANDON MARCH 2014
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What’s New AT THE FLORIDA STRAWBERRY FESTIVAL Article By Amanda Deck
W
hether the delectable strawberry shortcake, the award-winning headline entertainment, or the diverse agricultural exhibits, the Florida Strawberry Festival attracts visitors from all over the nation—and beyond. Although the festival has its annual traditions like the coronation of the newest Strawberry Festival Queen and the exciting Strawberry Shortcake Eating Contest, board members and volunteers work hard each year to bring in something fresh, a little something more that will keep people coming back again and again. “Let me tell you a little about what makes this year special,” said Florida Strawberry Festival General Manager Paul Davis. “We have put probably more effort this year into our on grounds or free entertainment than ever before.” Although visitors can yet again enjoy acts like Kandu Magic and the Robinson’s Racing Pigs, there’s so much more for families to experience. In fact, the Festival will feature a new entertainment tent, the Paradise Grilling Systems Variety Stage, which will showcase special last year’s fan-favorite Kari and Billy (Daily at 2 and 4 p.m.) along with various one-night-only acts. Check out what else is new to the 2014 Florida Strawberry Festival: Wild About Monkeys On Grounds Entertainment Daily at 1 p.m., 4 p.m., and 8 p.m. Additional 6 p.m. shows on Saturdays and Sundays When a movie producer needs a performing baboon, chances are they will call Kevin and Martina. Training baboons is their specialty. Kevin and Martina will delight and amaze the audience with fun, education and great entertainment for the whole family. “Wild about Monkeys” is the only traveling animal exhibition that features trained baboons. ROLLO: The Biggest Little Kid in the World On Grounds Entertainment Daily at 11 a.m., 1 p.m., 3 p.m., 5 p.m., and 7 p.m. ROLLO is a giant, 9-foot “child-like” cartoon character who has an enormous ability to make people laugh. Watch ROLLO jump rope, tap dance, and even shrink himself ! ROLLO is one-of-a-kind and never fails to surprise and delight. Meet and Greet with Troy Landry from History Channel’s “Swamp People” On Grounds Entertainment March 8-9 at 1-3 p.m. and 4-6 p.m.
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“Choot ‘Em!” This year, “Swamp People” star Troy Landry will spend time signing autographs, taking photos, and answering questions. Hola Plant City! Featuring “Tengo Talento” Judge Don Cheto Paradise Grilling Systems Variety Stage March 1 at 6 p.m. Don Cheto, known as “El hombre del vozarron,” (man of the big voice) is the popular Mexican-American entertainer, a beloved radio and television personality and accomplished musician. He hosts his own top-rated morning radio show, “El Show De Don Cheto,” syndicated nationally. Don Cheto is a talent judge on Estrella TV’s hit show “Tengo Talento Mucho.” Hola Plant City! Featuring Estrellas Hoy Co-Host Anais Paradise Grilling Systems Variety Stage March 8 at 6 p.m. Anais, aka Ana Isabel Salazar is the beautiful television and film actress who has starred in ten telenovelas, four mini-series and now hosts her own popular show on Estrella TV, Estrellas Hoy. Gospel Night Featuring Pastor Calvin “Pee Wee” Callins Showcase Tent March 8 at 7:30 p.m. Under the musical direction of Pastor “Pee Wee” Callins, as he in known in the community, worship God along with other local churches through song and dance.
Redhead Express Showcase Tent Daily at 11 a.m., 2 p.m., and 5 p.m. No 5 p.m. show on March 2 Redhead Express is a vibrant, sweet harmony, four-sister act originally from Alaska, and now hailing from Nashville, Tennessee. The Redheads have spent the past six years touring with their family band across the country, performing over 1400 shows at fairs, festivals and performing arts centers. Savannah Jack Showcase Tent Daily at 12 p.m., 3 p.m., and 6 p.m. No 6 p.m. show on March 2 From playing honky-tonks on lower Broadway in Nashville, to opening arena dates for John Fogerty, Vince Gill, and the legendary Kenny Rogers, Savannah Jack has honed their skills as outstanding live entertainers who captivate audiences from the very first note. The Walker Brothers Hershey’s Strawberry Tent March 5-9 at 1 p.m., 5 p.m., and 8:30 p.m. The Walker Boys is a trio of brothers, originally from Alaska, and now hailing from Nashville, Tennessee. They spent the past seven years touring with their family, performing at fairs, festivals and performing arts centers across North America.
Shannon Magrane Paradise Grilling Systems Variety Stage February 27 at 7 p.m. “American Idol” catapulted Shannon into the international spotlight. At only 15 years old, Shannon made it all the way to the 11th finalist spot becoming the only 15-yearold in the show’s history to advance from her Idol audition in her first attempt. Ryan Weaver Paradise Grilling Systems Variety Stage February 28 at 7 p.m. Ryan Weaver is a high energy, all-American, rockin’ country music artist who proudly served as an active duty Blackhawk Helicopter Pilot, Chief Warrant Officer 3, in the United States Army. Tina Watson-Conley Paradise Grilling Systems Variety Stage March 2 at 7 p.m. In 1986, Tina became a member of the “Thompson Community Singers,” and is currently a cast member of “Woman Thou Art Loosed” by Bishop T. D. Jakes and Tyler Perry. This gospel singer has been featured in concert with Mary/ Mary, Oleta Adams, Edwin Hawkins, Tramaine Hawkins, CeCe, BeBe, Vicki Winans and Hezekiah Walker. Bobby G. Summers Paradise Grilling Systems Variety Stage March 4 at 7 p.m. Join Bobby G. Summers, music veteran and co-founder of 80s hit group, “The Deele.” For 15 years of his career, Sum-
mers performed and directed the Enterprise Orchestra, led by the Rev. Al Green. In 2006, Summers toured with The Family Stone domestically. Grayson Rogers Band Paradise Grilling Systems Variety Stage March 5 at 7 p.m. This country band has won many awards in Southwest Florida, They professionally recorded their first single “Too Loud” and it can be found on iTunes. They have earned a loyal following throughout the state of Florida playing at major concerts and opening for artists such as Alan Jackson, Rodney Atkins, Travis Tritt, Sara Evens, Joe Nichols, and others. Billy and the Soul Circus Cowboys Paradise Grilling Systems Variety Stage March 6 at 7 p.m. Soul Circus Cowboys offers their flavor of bold southern rock to audiences. The band’s debut album, “Love’s Like A Rodeo,” was a larger-than-life country-rock compilation that demonstrates the band’s energy and dynamic range perfectly. Heanon Tate Paradise Grilling Systems Variety Stage March 9 at 7 p.m. Heanon Tate is an internationally recognized worship leader, recording artist, songwriter, and producer. Tate is a Presiding Bishop over Inner Courts Global Outreach, locations in South Carolina, North Carolina, Florida, and Georgia.
We help feed our world and make the most of its resources.
That’s our promise. As we pursue our mission to help the world grow the food it needs by providing critical phosphate crop nutrients to farmers, Mosaic consistently advocates for sustainable practices that yield abundant crops and reduce the amount of land used. In addition, we provide agricultural tools that enable farmers to optimize nutrients and potentially reduce their carbon footprint. As we passionately support responsible farming throughout the world, we also remain dedicated to creating economic opportunities in the Florida communities where more than 3,000 of our employees work and live. Join in Mosaic’s promise at www.mosaicco.com/promise. Corn fields nourished with Mosaic crop nutrients Midwestern farm, United States
FOCUS MAGAZINE BRANDON MARCH 2014
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Trust. Compounded Daily.
THINK
BIG ·
GROW LOCAL PLANT CITY
1804 James L Redman Parkway
813-659-1234
PlatinumBank.com Tampa · Brandon · Lakeland · Dunedin · Winter Haven · Plant City 22
MARCH 2014 thefocusmagazine.com
Meet Your
Queen & Court 2014 FL Strawberry Festival
Interview by Brian West | Photography by Anthony Sassano
The Plant City Lions Club and the Florida Strawberry Festival continued their long-standing tradition with this year’s Strawberry Festival Queen’s Scholarship Pageant. The pageant provides an opportunity for local young ladies to compete for the coveted title of Strawberry Queen. Although only 20 contestants vied for the title, the competition was just as tough as ever. In recent years, we’ve seen sisters crowned Queen. Erica (2003) and Lauren (2009) Der were the first sisters crowned Queen, but they were quickly followed by Ashley (2005) and Victoria (2011) Watkins, who also had a sister, Allie, make the court in 2007. But for the first time in
27 years (Ruth Shuman Brown – 1954 and Beckie Brown Klein – 1987), this year’s Queen has a mother who was also a Strawberry Queen. Jessi Rae Varnum was crowned as this year’s Queen, and her mother, Katie, was Strawberry Queen in 1985.
Rounding out this year’s court include: First Maid, Lindsey English and Court Members Macaley Barrow, Kallee Cook and Caitlyn Kent. And of course, they’re all beautiful inside and out. So I was lucky enough to spend a few moments with them recently and this is how it went…
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Focus: Tell us a little about yourself. Varnum: I’m 18 years old. I am a senior at Durant High School and will be attending Florida Southern College in the fall. I want to study sports medicine, with an emphasis on physical therapy. I’ve been a cheerleader for 10 years, so I love sports. I like the aspect of being able to help someone recover from an injury to get back to something that they love Focus: How long have you dreamed about being Strawberry Queen? Varnum: Since I was about 8 years old. I can remember thinking, “I want to be that girl.” I would wear my mom’s crown around the house, and we’ve talked about how much bigger they are today. I can remember meeting the queens and wanting to be just like them. They became my role models and I knew how special that opportunity would be Focus: It’s been three weeks since the pageant, and you’ve already made several appearances, gone shopping, and done lots of other things. What’s been the most memorable? Varnum: I recently went to Bay News 9 with Mr. Paul Davis and that was so exciting. I am the producer of the morning show at my school so being able to be behind the scenes of a real studio was amazing. I was able to talk to some people who worked there and we got to share some of our experiences with news broadcasting. I felt right at home. Focus: What are you looking forward to most about the festival? Varnum: I’ve grown up with the festival; the rides, the entertainment, and they’re all amazing. But as Queen, I’m really looking forward to getting the view of the festival from behind the scenes. You get to meet all the people that help to put the festival together, which is an honor. The festival has given me memories my entire life that I will cherish forever. Without their hard work, I wouldnt have a festival to go to. I just want to thank them. Focus: Share something that most people wouldn’t know about you or your experience. Varnum: My dress weighed 23lbs and I was wearing 6” heels. That was definitely a challenge. My dress was so heavy and big that it could stand on the floor by itself.
2014 FL Strawberry Festival Queen
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Jessi Rae Varnum
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We would like to thank
Wishing Well Barn For providing us with the photo shoot location.
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Focus: Tell us a little about yourself. English: I am 17 years old. I got to Plant City High School, but I also attend HCC. I am a senior at Plant City High School, and I am duel-enrolled as a sophomore at HCC. I am president of the FFA Chapter, involved with Relay for Life, a member of the National Honor Society, FSGA Ambassador for the Florida Strawberry Growers Association. I also show cattle and have a steer for the festival. I twirled batons competitively for 13 years Focus: How long have you dreamed about being Strawberry Queen? English: I’ve been in every parade since I was 4 years old. So you start the parade with so much energy, and then you’re completely tired by the time you get to the end. Then you see the Queen and the way she interacts with everyone and to be so happy to see everyone. So I’ve been interested in seeing the parade from that perspective since about middle school. I’ve wanted to be the Queen for a while. I went out for the pageant last year and felt unprepared. This year I went out with a different attitude; if it’s God’s will, if it’s meant to be, then it will be. I couldn’t have asked for a better experience. I was more comfortable this year and couldn’t have asked for a better group of girls. Focus: It’s been three weeks since the pageant, and you’ve already made several appearances, gone shopping, and done lots of other things. What’s been the most memorable? English: Though everything has been memorable and unique experiences, the event that hasn’t left me is the welcoming luncheon the day after the pageant. Each of us five girls meet with the queen and court from the previous year at Mrs. Sandees house. Last years queen and court cooked lunch for all of us and welcomed us all in with open arms giving us advice and sharing their memories from their experiences. This was most memorable to me so far because that was the day that it truly set in for me that these four girls, Jessi Rae, Macaley, Kallee, and Caitlyn, and these three ladies, Mrs. Sandee, Mrs. Donna and Mrs. Di are now family for the next year. Focus: What are you looking forward to most about the festival? English: Being the girl that I am I love staying busy, if I have down time something is wrong. I am most looking forward to being active and involved in every aspect of the festival from showing my last steer through the FFA, enjoying the mid-way, eating my favorite fair foods,singing along with 22 of the best entertainers in the music industry, meeting and taking pictures with the people of plant city who make the festival possible and of course growing closer to my 4 strawberry sisters. Focus: Share something that most people wouldn’t know about you or your experience. English: I have signed a book that was placed in the Library of Congress. I was on a trip to DC and as part of President Obama’s Change campaign for students visiting Washington D.C., we all signed a book for change. It was bound and placed in the library.
Lindsey English 2014 FL Strawberry Festival First Maid
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Focus: Tell us a little about yourself. Barrow: I am 17 years old. I am a senior at Durant High School. I am also a varsity cheerleader there and I plant to attend the University of South Florida and study dentistry. [Laughing] I’ve had a lot of mouth surgeries, so I want to do it to help other kids Focus: How long have you dreamed about being Strawberry Queen? Barrow: When I was 8 years old, I came to the pageant with Jessi Rae for the first time. We’ve been friends forever. We got to see the palace a few times and would think to ourselves that it was something Focus: It’s been three weeks since the pageant, and you’ve already made several appearances, gone shopping, and done lots of other things. What’s been the most memorable? Barrow: So far it would have to be Ms. Manners night. I learned a lot of stuff that I didn’t know. If someone asks me to pass the pepper, then I have to send the salt and the pepper. You can’t send them individually because they’re married. When you have bread, you can’t butter it all at once. You tear a piece off that will fit into your mouth and butter it, put your knife down, eat that piece and then repeat the process all over again Focus: What are you looking forward to most about the festival? Barrow: I think I’m looking forward to the concerts and meeting everyone the most; especially Josh Turner. That’s who my answer was about the night of Strawberry Queen. My grandma loves Josh Turner. I’ve always wanted to meet him and just talk to him. Focus: Share something that most people wouldn’t know about you or your experience. Barrow: I used to be a gymnast and traveled to Orlando 5 days a week. I would practice for 6 hours and I was a part-time student. So I was half school and half home school. Then I got to high school and I just wanted to be a normal high school student.
Macaley Barrow 2014 FL Strawberry Festival Court Member
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Focus: Tell us a little about yourself. Cook: I am 19 years old and a sophomore at HCC. I’m working on my AA education and then plan to attend the University of Florida, but through the Plant City Campus, to get my BA in agriculture education to be an agriculture teacher here in Plant City. I’d like to teach at Tomlin because that’s where I was first introduced to agriculture. I’d like to go back. Focus: How long have you dreamed about being Strawberry Queen? Cook: Growing up, it was something I always wanted to do. I’ve had family and friends compete for it. As I was younger I always looked at Strawberry Queen as this beautiful princess and you want to be just like her, but as I got older, I realized that there’s more to her than just a beautiful face and a crown on her head. She carries herself with poise and elegance and she represents Plant City as a whole. I love that. And now that I’m part of the court I realize that I don’t need a crown on my head because its us 5 working together. Focus: It’s been three weeks since the pageant, and you’ve already made several appearances, gone shopping, and done lots of other things. What’s been the most memorable? Cook: Yesterday was our Focus photo shoot at Wishing Well farms and it was an amazing eventful day. We got to get all dressed up and have our hair and makeup done, to spend a whole day of taking pictures and building a bond with the girls. Focus: What are you looking forward to most about the festival? Cook: Along the side of all of the events we get to participate in it’s hard to pick just one. I have always wanted to auction off the strawberries at the beginning of the steer show and sale, so now that I get the honor to do it, I am really excited. Focus: Share something that most people wouldn’t know about you or your experience. Cook: I grew up showing angus cattle and have already started to develop my own herd. One day when I am a teacher I want to have my own show team with the children that will be apart of my FFA chapter at the school I teach at
Kallee Cook 2014 FL Strawberry Festival Court Member
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Focus: Tell us a little about yourself. Kent: I am 16 years old and a senior at Florida Virtual School. I just started there this year. Previously, I went to Plant City High School for my freshman and sophomore years, and then skipped my junior year. Florida Virtual School is a program where we get the same curriculum as any student at a regular high school, but we get a flexible schedule. It’s challenging so you have to be disciplined. Florida Virtual School made it a lot easier for me to complete school because I can work faster by myself. Next year I plan to attend the University of Central Florida and major in marketing. My mom opened her own business in 2012 which inspired that interest and I think I would like to work with her to promote her business. Focus: How long have you dreamed about being Strawberry Queen? Kent: Hannah Hodge was Strawberry Queen in 2006 and was the first Queen I looked up too. She definitely made an impact on me, she was like a Barbie. I was 8 then, and ever since, I have wanted to be on the Strawberry Queen Court. I started pageants at 9 the following year, and Strawberry Queen has been at the top of my goal list ever since. I just hope this year I can inspire some little girl like Hannah did me. Focus: It’s been three weeks since the pageant, and you’ve already made several appearances, gone shopping, and done lots of other things. What’s been the most memorable? Kent: Every moment I share with my sisters, and that term is not used lightly, these girls are literally my sisters considering I had none growing up, is treasured. From the night of, when they told me who I would spend this year with, to the fabulous photo shoot we did with Focus at the Wishing Well Farms who were fabulous hosts, there is never a dull moment. These are the most amazing girls and I love them. Focus: What are you looking forward to most about the festival? Kent: I never loved country music, I thought it was silly, till a few years ago when I heard Rascal Flatts, The Band Perry, and Lee Brice who coincidentally are all coming to the festival this year, and I realized my love for country music. It’s actually all I listen to now, my car stays on 97.5 or 99.5. So I am definitely looking forward to meeting them, as well as Jarod Neiman. I know Midway day will be a lot of fun too because it will be a day full of fun with my sisters. Focus: Share something that most people wouldn’t know about you or your experience. Kent: Many people have already heard, but for those who haven’t, my dress was actually custom made and I hand rhinestoned every single rhinestone on that dress. There was close to 40 gross of rhinestones which is approximately 5,500 rhinestone, all hand placed. It took me 3 days solid just to do that. I had to do this out of necessity because no matter what dress store you go to, you can’t find a dress long enough to fit a 6 foot 1 girl flat footed, much less one wearing four inch heels. I was blessed with a mother whose mother taught her to sew, and the art has been passed down through our family and I am so grateful I know how to. It really helps because pageant gowns are not the only area I find length issues either. Nobody makes something for someone this tall.
Caitlyn Kent 2014 FL Strawberry Festival Court Member
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Schedule Of Events 2014 FLORIDA STRAWBERRY FESTIVAL® Provided by the FL Strawberry Festival®
THURSDAY, FEBRUARY 27TH
FLORIDA BLUE SENIOR CITIZENS DAY RIDE-A-THON DAY
Patrons 60 years of age or older get $2.00 off the gate admission of $10.00. Ride-A-Thon from noon-11:00 pm. A wristband purchased at the Midway for $20.00 will entitle the wearer to ride most mechanical rides for this one low price. Fried Corn on the Cob Eating Contest sponsored by: Bayshore Services.
10:00 am - Gates Open 10:30 am – Jimmy Sturr & His Orchestra 11:45 am - Senior Citizens Drawing 2:00 pm - Fried Corn on the Cob Eating Contest 3:30 pm - Shoji Tabuchi 5:00 pm - Meet R.J. & Jay Paul Molinere from Swamp People© on History Channel 7:00 pm - Shannon Magrane from American Idol 7:00 pm - CF Industries Youth Swine Show 7:30 pm - STYX
FRIDAY, FEBRUARY 28TH
PUBLIX SUPER MARKET DAY ON THE MIDWAY MOONLIGHT MAGIC NIGHT
Publix Super Market Day on the Midway from noon10:00 pm - Present any Publix brand non-perishable item at entry gate & receive $4.00 off the regular price of $20.00 Fun Pack Ride Coupon Book. Moonlight Magic – Ride most mechanical rides for one special price of $20.00 per person. All patrons entering the Midway will be required to purchase a $20.00 wristband, 10:00 pm-2:00 am. All patrons are subject to search. Canada Calling sponsored by: TD Bank
2:00 pm - Youth Strawberry Stemming Contest 2:00 pm - Dairy Show 3:30 pm - Love and Theft 6:00 pm - Hola Plant City! featuring Don Cheto 7:30 pm - Little Big Town
SUNDAY, MARCH 2ND PEPSI FAMILY DAY
Present any Pepsi brand can product at entry gate to receive a voucher for $5.00 off the $25.00 wristband, and ride all day for only $20.00. Pepsi brand can is not valid for gate admission. Baby Contest sponsored by: South Florida Baptist Hospital. Youth Plant Show & Sale sponsored by: Gulf Coast Turf & Tractor.
10:00 am - Gates Open 11:00 am - Meet R.J. & Jay Paul Molinere from Swamp People© on History Channel 11:00 am - Dairy Showmanship (Adults) 11:30 am - Dairy Pee Wee Showmanship 12:30 pm - Dairy Costume Ball 2:00 pm - Youth Plant Sale 3:30 pm - Thompson Square 3:45 pm-4:45 pm - Registration for Baby Contest (Hillsborough County Babies Only) 5:00 pm–7:00 pm - Baby Contest: Decorated Diaper Contest; Baby Features Contest; Diaper Derby 7:00 pm - Tina Watson-Conley 7:30 pm - Rascal Flatts “LIVE & LOUD” Tour 2014
MONDAY, MARCH 3RD
10:00 am - Gates Open 11:00 am - Red Hatters Welcome Noon-3:00 pm, 5:00 pm-8:00 pm - Meet Bobby Brantley from TruTV’s Lizard Lick Towing© 1:00 pm - Red Hatter Special Dennis Lee Show 2:00 pm - Adult Strawberry Stemming Contest 3:30 pm - Brenda Lee 7:00 pm - Lamb Costume Contest 7:00 pm - Bobby G. Summers 7:30 pm - Kellie Pickler
WEDNESDAY, MARCH 5TH
AMERICAN HEROES DAY | RIDE-A-THON DAY
Ride-A-Thon from noon-11:00 p.m. A wristband purchased at the Midway for $20.00 will entitle the wearer to ride most mechanical rides for this one low price. All active, reserve, retired military, veterans, law enforcement & first responders are admitted free with valid ID. American Heroes Day sponsored by: Grow Financial Federal Credit Union & FOX 13 CARE*FORCE.
10:00 am - Gates Open Noon-3:00 pm, 5:00 pm-8:00 pm - Bobby Brantley from TruTV’s Lizard Lick Towing© 1:00 pm - Superdog Mega Corndog Eating Contest 3:30 pm - Crystal Gayle 6:00 pm - CF Industries Youth Steer Show 7:00 pm - Grayson Rogers Band 7:15 pm - Honor American Heroes 7:30 pm - Lee Brice
THURSDAY, MARCH 6TH
FLORIDA BLUE SENIOR CITIZENS DAY RIDE-A-THON DAY
Patrons 60 years and older get $2.00 off the gate admission of $10.00. Ride-A-Thon from noon-11:00 p.m. A wristband purchased at the Midway for $20.00 will entitle the wearer to ride most mechanical rides for this one low price.
10:00 am - Gates Open 10:30 am–Noon - Tommy Dorsey Orchestra Ride-A-Thon from 10:00 am until 11:00 pm. A 10:00 am - Gates Open 11:45 am - Senior Citizens Drawing wristband purchased at the Midway for $20.00 will 10:00 am - Canada Calling with Prior Smith 2:00 pm - Strawberry Shortcake Eating Contest entitle the wearer to ride most mechanical rides for Noon–3:00 pm, 5:00 pm-8:00 pm - Meet R.J. this one low price. Grand Parade Day sponsored by: 3:30 pm - The Oak Ridge Boys 40th © & Jay Paul Molinere from Swamp People on DIRECTV. Parade Luncheon sponsored by: Regions Anniversary Tour History Channel Bank. 7:00 pm - Billy and the Soul Circus Cowboys 1:00 pm - Dairy Contestant Judging 7:30 pm - Third Day 3:30 pm - Ronnie Milsap 10:00 am - Gates Open 7:00 pm - CF Industries Youth Swine Sale 10:00 am - Invitational Parade Luncheon FRIDAY, MARCH 7TH 7:00 pm - Ryan Weaver 1:00 pm - Grand Parade Begins THE TAMPA TRIBUNE & TBO.COM DAY 7:30 pm - Colt Ford 2:00 pm - Grand Parade Passes by the Festival 10:00 pm-2:00 pm - Moonlight Magic ON THE MIDWAY | MOONLIGHT MAGIC NIGHT 3:00 pm - The Home Depot Kids Workshop The Tampa Tribune & TBO.com Day on the Midway 3:30 pm - Charley Pride noon to 10:00 p.m. - $4.00 off with coupon of the 5:00 pm-8:00 pm - Meet Bobby Brantley from SATURDAY, MARCH 1ST regular price of $20.00 Fun Pack Ride Coupon Book. © TruTV’s Lizard Lick Towing Moonlight Magic – Ride most mechanical rides for one KIDS DAY | YOUTH PARADE DAY special price of $20.00 per person. All patrons entering Kids through high school age admitted free. Kids Day 5:00 pm - Lamb Jumping the Midway will be required to purchase a $20.00 sponsored by: MIDFLORIDA Credit Union. Youth 6:00 pm - Lamb Show wristband, 10:00 pm-2:00 am. All patrons are subject to Stemming Contest sponsored by: Dole Berry Company. 7:00 pm - Next Radical Generation search. Strawberry Mashed Potato Pie Eating Contest Dairy Shows sponsored by: Grove Equipment Service, 7:30 pm - Josh Turner
GRAND PARADE DAY | RIDE-A-THON DAY
sponsored by: Pickle Barrel Sirloin Tips
Inc.
10:00 am - Gates Open 10:00 am - Canada Calling with Prior Smith 11:00 am - 41st Annual Plant City Civitan Club Youth Parade Noon–3:00 pm, 5:00 pm-8:00 pm - Meet R.J. & Jay Paul Molinere from Swamp People© on History Channel Noon - Dairy Show Showmanship
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TUESDAY, MARCH 4TH
RED HAT DAY | RIDE-A-THON DAY
Ride-A-Thon from noon-11:00 pm. A wristband purchased at the Midway for $20.00 will entitle the wearer to ride most mechanical rides for this one low price. Red Hatters get $2.00 off the gate admission of $10.00. Adult Stemming Contest sponsored by: Dole Berry Company.
10:00 am - Gates Open Noon - Strawberry Mashed Potato Pie Eating Contest 3:00 pm–5:00 pm - Livestock Judging 3:30 pm - John Anderson 6:00 pm - Beef Breed Showmanship 7:00 pm - Makenzie Raye 7:30 pm - Boyz II Men
10:00 pm–2:00 am - Moonlight Magic
SATURDAY, MARCH 8TH
FARM WORKER APPRECIATION DAY
Farm Worker Appreciation Day sponsored by: Astin Farms
10:00 am - Gates Open 10:15 am - Baby Parade 1:00 pm–3:00 pm, 4:00 pm-6:00 pm - Meet Troy Landry from Swamp People© on History Channel 1:00 pm - Caroline Kole 3:30 pm - Dustin Lynch 6:00 pm - Hola Plant City! featuring Celebrity Anais 7:00 pm - CF Industries Youth Steer Sale 7:30 pm–10:00 pm - Gospel Night featuring Pastor Calvin “Pee Wee” Callins 7:30 pm - Jerrod Niemann
SUNDAY, MARCH 9TH PEPSI FAMILY DAY
Present any Pepsi brand can product at entry gate to receive a voucher for $5.00 off the $25.00 wristband, & ride all day for only $20.00. Pepsi brand can is not valid for gate admission. Youth Beef Breed sponsored by: The Hay Exchange
10:00 am - Gates Open 11:00 am - Youth Beef Breed Show 1:00 pm–3:00 pm, 4:00 pm-6:00 pm - Meet Troy Landry from Swamp People© on History Channel 1:00 pm - Kitchen Craft Cookware Drawing 3:30 pm - Easton Corbin 5:00 pm - Stingray Chevrolet Vehicle Drawing 7:00 pm - Heanon Tate 7:30 pm - The Band Perry
813-689-0817
LICENSE# CAC056868
Now extended through April 30, 2014
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Appearing on the Wish Farms Soundstage PAUL DAVIS TALKS HEADLINE ENTERTAINMENT Interview By Amanda Deck
H
illsborough County loves its fairs, and each possesses its own unique identity. Every October, the Hillsborough County Fair showcases the area’s agricultural industry. In the beginning of each year, the county also hosts the Florida State Fair, a gathering known for its large midway, large displays, and large events. Plant City’s annual fair, the Florida Strawberry Festival takes time to celebrate our local crop—the winter strawberry. And although it’s famous for standout strawberry treats, the Festival has boasted some of country music’s biggest names. For example, Blake Shelton, Alan Jackson, Trace Adkins, and Hunter Hayes were just some of the many chart-toppers to take the Wish Farms Soundstage in 2013. Before the 2014 Florida Strawberry Festival, FOCUS Magazine sat down with Festival General Manager Paul Davis to talk about this year’s headline entertainment and the work that goes into booking each act. FOCUS MAGAZINE: We’re so excited about this year’s Festival, and especially the headline entertainment acts who will be gracing the stage. Can you tell me a little more about the lineup? PAUL DAVIS: At the Florida Strawberry Festival, we have a unique mixture of customers. In the daytime, we have a lot of senior visitors, people who come here from up north or live down here during the winter, and it’s right before they head back, so for them, we host the singers who have been around for years. One of our Festival favorites is the Oak Ridge Boys. We’ve had them here about 14 times. Anyway, we do those types of shows in the afternoon, those nostalgic country acts and a couple of big band shows. We’ll have the Tommy Dorsey Orchestra and Jimmy Sturr and His Orchestra this year.
in her interviews. She’s the real deal and just a fun person to be around. Shoji Tabuchi is someone that will be a little different. It’s a full entertainment event. He brings a lot of entertainers with him and they dance and sing. He brings his show from Branson, Missouri. I’m excited to see how it all plays out. A lot of work goes into the show. FOCUS: Describe the process it takes to book an act for the Festival. DAVIS: You can only afford what you can sell. Venues that sell 50,000 seats can afford to pay the very big dollars. We only sell about 8,000 to 8,500 seats and have about 3,000 free seats. Also, we only try to charge enough money to cover what the act actually costs. That’s why people can get tickets to our shows cheaper. We have committees for pretty much everything and there are four of us on the entertainment committee. We look at all the charts, see what’s trending, see what’s hot, and believe it or not we get hundreds of suggestions from our friends and visitors through E-mail, Facebook, and Twitter, and we actually listen to those. I’m also here all 11 days of the Festival and I talk to thousands of people throughout the event, asking what they think about different aspects. We try to give our visitors what they want to see and take their opinions into consideration. When you look at the charts you can see what’s becoming popular, then you can see what the availabilities are. It’s a daunting task because the artists travel all across the country and even out of the country. You have to look at their routing. We use an agency to help us do a lot of that with our main stage acts.
In the evenings, we get a little younger crowd who come after work or school, enjoy the midway, and catch a show. We like to bring in a few up-and-coming acts for the evenings and on the weekends we like to bring in some top name acts.
Boyz II Men | Friday, March 7 at 7:30 p.m.
When we find someone who is available, we see what their price range is. We try to get the right acts for the right days. On senior’s day, we want to get what they’d like. On date nights—Fridays and Saturdays—we want to get acts people would want to see together. We also try to get something for the young kids. We’ve had Disney acts in the past. We also try to get one or two Contemporary Christian or Gospel artists. Then we make an offer and start the dialogue with their agents. They’re doing the same thing. They’re trying to route themselves. If they can do Macon, Georgia on Friday, Jacksonville on Saturday, and the Festival on Sunday, that’s perfect—cost effective. It’s kind of like the ultimate puzzle, all the pieces have to fit. Once they accept the offer, we pencil them in and build around them. If it’s an up-and-coming act, we’ll put them on in the afternoon and place an established group in the evening.
FOCUS: Who are you most excited to see? DAVIS: I’m excited about Boyz II Men and Colt Ford— they’ve never been here before. Some of our acts have been here several times like Ronnie Milsap and he’ll be fun to see. I’m excited about Little Big Town, The Band Perry...I can’t just pick one. Kellie Pickler is just adorable, and when you meet her what you see if what you get. She’s just as sweet and simple as The Band Perry | Sunday, March 9 at 7:30 p.m.
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Rascal Flatts | Sunday, March 2 at 7:30 p.m.
FOCUS: What’s been some of your most memorable moments regarding the headline entertainment in years past? DAVIS: We’ll have Rascal Flatts here again this year, but the first time they were here they were a lot younger. They were really a bunch of fun guys, really fun to be around. I remember they were playing Wiffle ball backstage, running the bases and everything. I do remember one time there was an entertainer on stage and I was looking out into the audience and I saw Nolan Ryan [Major League Baseball Hall of Fame pitcher] watching the show. While I was watching him, a lady came right in front of him and pulled her dress up to flash the entertainer. I was looking around her trying to see Nolan Ryan, and then after a few moments I finally realized what she was doing and I said, “We got to get her out of there!” Martina McBride came several years ago and wanted to take her 10-year-old daughter on the midway to ride rides. She put a baseball cap on and went out on the grounds. When she tried to get back through the gate to get backstage, the deputies didn’t believe who she was. It took a little while to convince them she was the headline entertainer. Lauren Alaina was here when she was 17 and after her show, she met the Queen and Court and told them how great it was to talk to someone her age. They asked if she wanted to ride some rides with them and she did. They are still friends to this day, text each other back and forth. They became friends on that one evening.
Two years ago, The Band Perry was here and Kimberly Perry met a guy in the Meet and Greet line. He was a Toronto Blue Jays player and they struck up a friendship and now they’re engaged. DAVIS: This year we’ve added another entertainment stage, Paradise Grilling Systems Variety Stage, which will feature a lot of one-time shows like Shannon Magrane from American Idol. On our two Saturday nights, we’ll have Hola Plant City! which will feature mariachi bands. We want to be as diverse as we can and make sure we have something from everyone. I just want to add that if you buy tickets in advance they’re $8. My wife and I went to the movies the other day and it was $19 for us to get in. But you can pay just $8 to get in the Festival and be entertained all day. There’s enough on grounds entertainment here that you can spend the entire day entertained for less than the price of a movie ticket. We’ve struggled to keep that price down. A lot of prices for fairs have gone up, but ours never has. There are even special days where people can come in for free. The first Saturday is our Kids’ Day and children all the way through high school can get in free.
Jerrod Niemann | Saturday, March 8 at 7:30 p.m.
We encourage everyone to be a fan of our Facebook page because we’re constantly putting updates on there about how to beat the traffic, our specials, the acts, and more. FOCUS: We look forward to seeing everyone out at the Festival. Gates open on February 27!
Josh Turner | Monday, March 3 at 7:30 p.m.
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Meet Jim Jeffries PRESIDENT OF FLORIDA STRAWBERRY FESTIVAL BOARD OF DIRECTORS Interview By Cheryl Johnston
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im Jeffries is quick to admit he can’t adequately express his appreciation for the more than 2,000 volunteers who help to make the Florida Strawberry Festival® our city’s annual outreach success. “We have more than 60 committees chaired by people who take seriously their role in securing quality helpers,” the current President of the Festival’s Directors explained. “Each volunteer represents Plant City, and they do it well. We definitely couldn’t run the Festival without them.” As a result of his almost 40-year career as teacher and supervisor of agricultural programs with the Hillsborough County School District, Jeffries spent many hours working with students, their instructors and the Future Farmers of America (FFA) organization. His two-year term as Board President began in April of 2013, nine years after he was selected as a Director. He knows firsthand just how much time, effort and commitment is involved and how willing the volunteers are to remain involved year-after-year. The Lakeland native was born in 1946 to parents who “were not full-time farmers. But we started from seed with a 15-acre orange grove and always had vegetable crops,” he said. “I’ve always been interested in agriculture, so FFA was a great fit.” He credits a Lakeland High School agriculture teacher, Richard Gavin, for encouraging him to consider a career in education. “He connected with my shyness and encouraged me. By my sophomore year at Polk Community College, I decided to pursue it.” Ultimately, Jeffries earned his Masters in Agricultural Education from the University of Florida and in 1972 married Plant City native Robyn Garrels. Their two daughters and sons-in-law, Ginger (Ryan) Blackmon and Dawn (Alan) Kicklighter, have gifted them with six grandchildren. When his term ends in 2015, Jeffries hopes to remain involved with the youth livestock and plant shows. For now, what he’s enjoying most about his Festival work is “the great people who serve and their passion for the community.” Elaborating, he added, “Plant City has been able to maintain its strong sense of community, I believe, because we’re proud of our rural heritage. People want to be involved in helping to promote our history and our industry.” Jeffries also acknowledges a strong sense of family among the Festival’s exhibitors, vendors, and entertainers.
Florida Strawberry Festival Board of Directors President Jim Jeffries believes Plant City has been able to maintain its strong sense of community “because we’re proud of our rural heritage.”
“We rarely have any that don’t want to return. So many people have done and do so much to make the Festival better each year. I feel honored just to serve with them.”
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Strawberry Festival LOTS OF PREPARATION FOR 11 DAYS OF FUN
Interview By Deana Garrison | Photos provided by the FL Strawberry Festival®
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how many people with them, sound and lighting orders… Just the entertainment alone can be a busy time.
Florida Strawberry Festival General Manager, Paul Davis, says 22 employees work year round getting things prepared for the following year to make the Festival a huge success. In the last three months they have had 30 full time employees and each week until the Festival begins they will add more employees to get everything in order. They will have 600 working the first week of the event with over 1,200 volunteers helping.
Before the Festival opens its gates on February 27th, they will have the Department of Agriculture inspect every ride. According to Davis, there are around 85 rides to be enjoyed.
veryone gets excited about the Strawberry Festival this time of year. They are ready to go have fun and eat all the strawberry cake they can hold until their bellies are content. No one ever takes a moment to realize all the work and dedication that goes into the planning and preparation of those 11 days.
Many things need to get in order before the big opening day. With putting up many tents, steer pens, mulch, getting the electricity in place…the list goes on. Davis has the entertainment in place as he has worked diligently with the contractors throughout the past year. Lots of organized planning goes into play…size of bus,
The planning doesn’t stop there; in fact, it pretty much begins there. In the last few weeks, Davis has met with many to discuss the security for the Festival. They will have a deputy at every gate and many throughout the festival in uniform and in plain clothes as well.
Festival this year, take time to tell a festival volunteer or employee “Thank You” for their time and effort. It certainly is time well spent.
Rides are not the only things to be enjoyed. There will be around 200 booths on the midway and 400 on the Strawberry Festival side. As you can see, there is so much to enjoy at the Festival, but it takes so many people and so much time to get it all accomplished. So, when you are out and about at the
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EXTRA » BRANDON CHAMBER recognition during the event). For more information please contact Christie Lemar, clemar@brandonchamber.com or call (813) 689-1221, Ext. 8812. Register for events at www.brandonchamber.com.
SMALL BUSINESS EDUCATION
In partnership with the Greater Brandon Chamber of Commerce, the Hillsborough County Small Business Information Center (SBIC) holds FREE small business counseling every Tuesday and Wednesday, 8:30 a.m. to 4:00 p.m. at the Chamber. For more information, or to schedule an appointment please call 813-689-1221.
BRANDON CHAMBER
BUSINESS BRIEFING SYNERGY – CHAMBER’S MONTHLY MEMBERSHIP LUNCHEON
The Greater Brandon Chamber of Commerce invites you and your staff to its Synergy Monthly Membership Luncheon at The Regent (6437 Watson Road, Brandon) on Tuesday, March 4, 2014. Registration and networking begin at 11:30 a.m. with the program following from 12:00 – 1:30 p.m. Join us as we recognize the previous month’s
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new members, celebrate new members, award prizes for bringing guests, and provide a Chamber monthly update. March’s featured speaker is Bland Eng, Brandon Regional Hospital CEO. Topics of his presentation will include How to do business with Brandon Regional, the Economic Impact of Brandon Regional and Future plans for services. Costs are $12 for Chamber members and their guests ($15 at the door) and $150 Corporate tables of eight (preferred seating and confirmed eight seats together; special
FREE WORKING SMARTER WORKSHOPS LED BY COUNSELORS OF THE HILLSBOROUGH COUNTY SMALL BUSINESS INFORMATION CENTER
“Smart Start Your Business” will be held on Tuesday, March 11, 2014, 9:00 – 11:00 a.m. Businesses will learn the eligibility requirements and steps to submit an application to be registered and/or certified with Hillsborough County. This seminar will be led by certified business counselors from the Hillsborough County Small Business Information Center (SBIC). For more information or to register please contact Suzanne Dowdy at sdowdy@ brandonchamber.com or 813-689-1221, ext. 8836.
MARCH NETWORKING OPPORTUNITIES
Business After Hours – Tuesday, March 11, 2014 5:30 p.m., hosted by G. Fried Flooring America, 9329 E. Adamo Dr., Tampa Networking at Noon – Tuesday, March 18, 2014, 12:00 p.m., hosted by Golden Corral/ Economic Recovery Group, 815 Providence Rd., Brandon Coffee Club – Tuesday, March 25, 2014, 8:00 a.m., hosted by Sunshine State Federal Savings & Loan Association, 420 W. Brandon Blvd., Brandon
YOUNG PROFESSIONALS BRANDON
Are you under 39 years of age? Or feel like it??? Then this group is for you. YP Brandon inspires young professionals to Lead by example, Grow by association, and Give back to the Brandon community. Come join the Young Professionals at Poblanos Mexican Grill & Bar, 759 W. Lumsden Rd., Brandon, Thursday, March 6, 2014, 5:30 p.m. for a Networking Social. This event is FREE for YP members and $5 for guests. Can’t make the social? Join the Young Professionals at More Italian Pizza Bistro, 2498 W. Brandon Blvd., Ste. B, Brandon for a “Straight Up” Networking Lunch on Wednesday, March 12, 2014 at 11:45 a.m. This event is OPEN TO ALL Brandon Chamber members. For more information on YP Brandon or its events please contact Suzanne Dowdy at (813) 6891221, Ext. 8836 or sdowdy@brandonchamber. com.
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Tenants have 24/7 access as well as use of the meeting rooms (upon availability). Short term (6 mos) leases are available as well as longer terms (1-2 years). Perfect for home-based businesses who have outgrown their home office or for larger companies who would like a presence in the Greater Brandon area without having to open a full office!
PLEASE CALL 813-689-1221 FOR MORE INFORMATION. FOCUS MAGAZINE BRANDON MARCH 2014
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D & E » DINING PROFILE
Farmer’s Wives ST R AW BE R RY R EC I PES EVANELL’S
STRAWBERRY CREAM CHEESE DESSERT EVANELL IS THE WIFE OF RUSSELL GRIFFIN OF SHADY ACRES FARM. THEY HAVE BEEN MARRIED FOR 50 YEARS AND HAVE LIVED IN DOVER FOR 68 YEARS. THEIR FARM PRODUCES 2500 FLATS OF STRAWBERRIES A YEAR UNITIZING 2.5 ACRES OF FARMLAND.
1 ½ cups Graham Cracker crumbs ½ cup butter melted 3 Tablespoons sugar ½ cup chopped pecans ½ cup chopped almonds 1 3 ounce package strawberry flavored gelatin 1 pint Fresh Florida strawberries, hulled and sliced 1 8 ounce package cream cheese, softened 3 Tablespoons powdered sugar 1 1.5 ounce package whipped topping mix Garnish: 9 Fresh Florida Strawberry slices
Preheat Oven to 350 and spray 8 inch square pan with vegetable spray. Combine graham cracker crumbs, butter, sugar and nuts; stir well. Press crumb mixture into an 8-inch square pan. Bake at 350° for 8-10 minutes or until light brown. Cool on wire rack. Prepare gelatin according to package directions; chill until it reaches consistency of unbeaten egg white. Remove stems from 1 pint strawberries; rinse and drain. Slice strawberries and stir into gelatin. Spoon gelatin mixture into crust; chill until firm. Combine cream cheese and powdered sugar; beat until light & fluffy. Prepare whipped topping mix according to package directions; add cream cheese mixture and beat until fluffy. Spread topping over strawberry filling. Chill several hours; cut into squares. Top each serving with a whole strawberry if desired. Watch Evanell make her Strawberry Cream Cheese Dessert.
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event
can’t miss
Second Annual
With over 600 attendees donating over 1,500 pounds of food for the local area food banks, the first annual NoshFest was a huge success. This year’s celebration will take place on Sunday, March 30 at Congregation Beth Shalom on 706 Bryan Road in Brandon from 11:30 a.m. to 4 p.m. This fun-filled event has expanded to include even more tasty food, creative crafts, music, entertainment, and all the traditional Jewish favorites like kugel, latkes, corned beef, rugelach, chicken soup, and pastrami sandwiches. Experience Jewish cuisine, history, holidays, and traditions. Admission is free with donation of a non perishable food item. All donations go to local area food banks including ECHO of Brandon, Tampa Jewish Family Services, and the Congregation Beth Shalom Food Pantry. For more information, contact 813-681-6547.
MARCH 20
2014 FLORIDA STRAWBERRY FESTIVAL FEBRUARY 28 - MARCH 9 04 TUESDAY
GFWC Valrico Service League Mardi Gras Bunco Center Place Fine Arts and Civic Association | 6 p.m. 619 Vonderburg Dr., Brandon Come for a fun night of bunco, prizes, light dinner, a 50/50 drawing, and drinks for just $20. Funds raised help area non profits. In the past, GFWC has benefitted ECHO, Campo YMCA, A Kid’s Place, Center Place, the Brandon Outreach Clinic, The Spring, and Honor Flight. Tickets are available at Center Place (813-685-8888). For more information on the event, contact Sue Hadden at 813-685-6160.
09 SUNDAY
St. Puppies Day O’Brien’s Irish Pub | 4 to 7 p.m. 701 W. Lumsden Rd., Brandon Free family event includes live entertainment, a dog show, and a dog parade. Prizes for Best Male, Best Female, Best Dressed Dog and Owner, Best Look-a-Like Dog and Owner, and Best in Show will be awarded. For more information, contact 813-661-9688 or visit obrienspubsbrandon.com.
13 THURSDAY
Bunco for Education Center Place Fine Arts and Civic Association | 7 p.m. 619 Vonderburg Dr., Brandon The GFWC Brandon Junior Woman’s Club will host their annual Bunco for Education. Bring a friend and enjoy an evening of Bunco fun with light hors d’oeuvres, refreshments, 50/50, door prizes, and wonderful raffle prizes. Bunco players will also have the opportunity to purchase used paperback and hardcover books. Tickets are $20, on sale at Center Place, and proceeds will benefit scholarships for area senior high school girls who volunteer in the community. Proceeds are also used to purchase school supplies for the club’s adopted “schoolin-need,” Kenly Elementary school. For more information, contact Leslie Kadubec at 813436-6064 or lesliek67@aol.com.
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THURSDAY
11 Annual Community Roundtable Golf Tournament Buckhorn Springs Golf and Country Club | 11:30 a.m. to 6 p.m. 2721 South Miller Rd., Valrico Cost is $100 for individuals and $300 for a foursome. Registration begins at 11:30 a.m. followed by lunch and a 1 p.m. shotgun start. A dinner, raffle, and awards will follow the tournament. To sign up for the tournament an online form can be downloaded online at thecommunityroundtable.org. For more information, contact Janine Nickerson at 813661-4350.
22 SATURDAY
Winthrop Arts Festival Winthrop Town Center | 10 a.m. to 5 p.m. 6037 Winthrop Commerce Ave., Riverview The 6th annual arts festival will showcase work of one hundred artists in categories randing from oil paintings to ceramics, to jewelry with musical entertainment provided by local musicians and schools. Event is free. For more information, contact 813-601-3129 or visit winthropartsfestival.org
23 SUNDAY
Winthrop Arts Festival Winthrop Town Center | 10 a.m. to 5 p.m. 6037 Winthrop Commerce Ave., Riverview The 6th annual arts festival will showcase work of one hundred artists in categories randing from oil paintings to ceramics, to jewelry with musical entertainment provided by local musicians and schools. Event is free. For more information, contact 813-601-3129 or visit winthropartsfestival.org.
29 SATURDAY
Greater Brandon Kiwanis Club Poker Run Event wwill start at Hillsborough County Vetrerans Memorial Park, go to the Eagles Club in Zephyrhills, to Keel and Curley Winery, to Uncle Mike’s Smokehouse Grill in Plant City, and finish at the Eagles Club in Valrico. There will be food and entertainment at the concluding point. For more information, contact the Kiwanis Club at brandonkiwanis.com.
OFFICE SPACE Executive Offices BRANDON As low as $400 per month (including electricity, water and wireless internet)
Meeting Room Usage Professional Environment Quick Access to Major Roadways (Crosstown Expressway, Hwy. 60, I-75 & I-4) 330 Pauls Drive (South of Oakfield Dr.)
Contact Amber at 813-689-1221
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