Lakeland 06-05

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Gene

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JUNE 2010


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CONTENTS

VOLUME 6 ISSUE 5 - JUNE 2010

FAMILY OF COMMUNITY MAGAZINES

ONTHECOVER GENE CONROD

PHOTO BY MIKE FLOYD

101 E. J. Arden Mays Blvd. Plant City, FL 33563 Phone 813.707.8783 Fax 813.764.0990

Publisher Mike Floyd Office Manager dede Floyd Copy Editor lynne warren Advertising Director brent Simmons

BRANDON EDITION

Sales Sophia hyde Sheryl Vitelli holly Farmer

LAKELAND EDITION

Bill

Logan

WFLA Anchor / Reporter

Production anthony Sassano tony Cartagena

Also in this issue:

First Annual FOCUS on you Makeover

Gene

Good Eats Delivered to your door by the Takeout Butler

Conrod Director of Lakeland Linder Regional

JUNE 2010

LAKE COUNTY EDITION

SOUTH TAMPA EDITION

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Blaine Vermeulen

FOCUS

Plant City Lakeland Brandon Winter Haven Lake County South Tampa

14

16

FOCUSTV

MYFOCUSTV.COM Local Community Stories New Episode Every Wednesday

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OWN YOUR OWN FOCUS MAGAZINE

Licensed territories are available. If you are interested in owning your own Focus Magazine call Mike Floyd at 813-707-8783 ext. 26

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lOCal

Lakeland and the surrounding areas are such great communities where the people who reside there seem to understand what is important in life - it is all about community. Find out about some things and local people that continue to make Lakeland an amazing place to live.

Feature

Support your local theater! Since 1928, the Polk Theater has been a jewel of a venue for entertainment. Now, in addition to great dramas, comedies, and musicals, folks can even rent the facility for private gatherings. Learn of its history and be a part of its future.

Spotlight

After a lifetime in and around the aviation industry, Gene Conrad takes over the controls as Lakeland Linder Airport’s new director. Conrad began his aviation related career at Port Columbus International Airport in Ohio, and has since been involved in many aspects of the business, including the development of the first privately operated commercial service airport in the United States. He is excited about the opportunity to be a part of the Lakeland community, and to let the world know about the wonderful facilities available at Lakeland Linder.

business

Water sports bring a family together for healthy Florida fun and kayaking is growing in popularity because it’s affordable and adaptable to all types of water. Action Watersports has everything you need to get your oars rowing!

entertainment

Recent Associate of Arts graduate, Chelsea Sargent, is making an impact with her winning watercolor landscapes that she describes as “a prayer to heaven and a conversation with the pigmented water.” 20 - al reuchel 20 - derek Maul 22 - event Calendar

FOCUSTV brandon hyde Distibution doug Mcgee belva deVane Photographers Suzanne gallagher billy Friend lori blaser Staff Writers brian west Jeffrey Clements lynne warren Jackson Smith krystel knowles al ruechel derek Maul Contributors al ruechel bruce rodwell gil gott Sherrie Mueller Jo-an lusk nate davis natalie Sweet Felix haynes

sTAndArds of AccurAcY The goal of the writers at FOCUS Magazine is to provide heart-warming stories that are accurate from the start. Being human, however, we sometimes make mistakes. Please forgive us. So if you notice anything that is incorrect, then please do not hesitate to contact the editorial department and inform it about the fact error. To do so, call (813) 707-8783 or e-mail editorial@ fl oydpublications.com. The staff will fi x the error in a timely manner. Readers who wish to respond to an article – not correct facts – can do so by writing a letter to the editor. If you need any other type of assistance, then please view the directory for the appropriate department. The staff at FOCUS Magazine is committed to serving their consumers and customers to the fullest of abilities. You’re paying attention to our words. Let us pay attention to yours. FOCUS Magazine is published monthly and is available through local businesses, restaurants and many local venues. Letters, questions and comments can be sent to us at editorial@fl oydpublications.com. Advertisers warrant and represent the descriptions of their products advertised are true in all respects. FOCUS Magazine assumes no responsibility for claims made by advertisers. All letters and their contents sent to FOCUS Magazine become the sole property of Floyd Publications, Inc and may be reproduced thereof. All views expressed in all articles are those of the authors and not necessarily those of Floyd Publications, Inc. Use or duplication of material used in this publication is prohibited without approved written consent from Floyd Publications, Inc.


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june 2010 thefocusmagazine.com

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I

It’s amazing to me how many people today want something for nothing. People want to reap benefits without putting in hard work to earn the rewards. Very few things in life are given to us free and clear, and of those things that are, they usually came because someone else put in the hard work before us. I’m sure we can all think of times in our lives when we stuck to a commitment and reaped the rewards for our dedication. For me, I can look back at my high school experience and it’s significantly different than most teenagers. I don’t have many stories of my close high school buddies and the things we did on the weekends or all the school sports and activities I participated in. For me, my free time was completely consumed at the racetrack. I was passionate about motocross and many days after school were spent training. Every weekend, I was either traveling to a race or at a local track training for an upcoming competition. However, during that time I gained such intimate relationships with people who are still part of my life. It’s where I met my wife and where I gained all my initial work experience, and even how I got into the magazine business. Because of my intense training I know what it feels like to win the race. I was able to climb through the ranks and go pro. You can’t just buy a bike and expect to be the first one to cross the finish line or race with the big boys. It takes a lot of dedication along the way. This month, we have several incredible stories showing the rewards of dedication. On our cover is Gene Conrad, the new director of the Lakeland Linder Regional Airport. He was born into the aviation world and has been dedicated to it ever since. At the young age of 34, he has already achieved so much in the length of his career because of his passionate dedication. Also in this issue is a feature story on the Polk Theatre. This beautiful icon in Lakeland required a lot of dedication from many individuals since its opening in 1928. After reaching its peak in the 1940’s the theatre lost popularity with the growth of television and larger movie theatres. Over twenty years ago several members of the community stepped forward and restored the theatre back to its original condition. Since then it has been an ongoing project to best utilize this valuable resource for the entertainment community in Polk County. After seeing the beauty of an end result, the sweat from the dedication along the way is always well worth it.

Mike Floyd Publisher


FOCUS Magazine lakeland june 2010

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local focus

Art for Art’s Sake S t o r y a n d p h o tos by K r y s t e l K n o w l e s

Creative and artistic people live life thinking outside the box and finding new ways to express themselves. Art is created to instill thought, emotion and appeal to the senses. Art is the expression of someone’s thoughts, desires, fears, and more that can be shared with others. Fred Koehler, 30, is an artist who followed his dreams. Since he was a little boy, he had the urge to create art. Koehler said even in church he would doodle instead of listening to the pastor. Koehler decided to pursue a career in graphic design and put his artistic ability to use. After graduating from Florida Southern College he started working as a graphic designer.

Koehler’s life changed when his second child, Jack, was born about ten months ago. According to Koehler, the birth of his son was a wakeup call to start creating art. He started sketching his latest project titled “Almost Giant”. Koehler said it took him about nine months to complete all 13 illustrations for his book. When his son was born Koehler wanted to create something for families and kids to enjoy. He said becoming a role model for his son is his priority. “Almost Giant” was inspired by his family and contains motivational messages. The book is about role models in someone’s life, the benefits of being different and the importance of family.

Fred Koehler author and illustrator of “Almost Giant”. Photo by Krystel Knowles

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Koehler’s illustrations can be viewed at Mitchell’s Coffee House in downtown Lakeland. Images from the book have been enlarged and are displayed on the walls at the coffee shop. According to Koehler, since the picture book is about giants, he decided to blow up all the illustrations. He said the illustrations contain some hidden surprises that will entertain both adults and kids. The book leaves you feeling good because it is a positive story with a happy ending. Koehler is happy to have his picture book displayed at Mitchell’s Coffee House because he’s been going to the Mitchell’s for many years. He said the owners of the coffee house are wonderful people who appreciate art and artistic expression. “Almost Giant” is going to be display at the shop for one month. Koehler also thought displaying his artwork at Mitchell’s

would be ideal because he spent most of his time sketching the drawings there. Not only is Koehler an illustrator and writer, in 2002 he and his wife joined the Peace Corps. They joined out of a desire to make a difference in the lives of others. He had the opportunity to work in the health section and did some marketing for the aids clinic in Africa. Koehler believes that art is a very important factor is people’s life. Art can be a positive influence in someone’s life and bring out the good in people. He said the most important thing an inspiring artist must do is find encouragement and motivation. Koehler believes if someone is driven by creativity, they shouldn’t be afraid to do it for free. “If you’re lucky you might make money one day doing what you love,” said Koehler.


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local focus

Crafts and Food for a Good Cause Buckler’s 18th Annual Craft Fair and Food Drive S t o r y by K r y s t e l K n o w l e s

There is nothing better than spending a day browsing through handmade crafts with friends and family. Buckler’s was founded about 20 years ago when Richard Buckler gave his wife $100 to start her own business. Margaret Buckler decided to use the money to make crafts because she likes the creativity of making handmade items. Within two years, Margaret’s business began to take off. Linda Provost, Executive Assistant for Buckler Promotions, began working for the Buckler’s about 19 years ago. When she first started working for Margaret, they worked out of a small room in the Buckler’s home. Provost said the Buckler’s are wonderful

people to work for because they are very caring. “From the day I started till now the company has grown tremendously,” said Provost. Buckler’s is celebrating their 18th annual craft fair and food drive on July 17 and 18 from 10 a.m until 5 p.m at the Lakeland Center. The craft fair is fun for all the family. There is something for everyone. According to Provost, there will be vendors selling a variety of items, including many that can be personalized. The craft fair will feature a large variety of items like gifts, home décor, jewelry and much, more. There will be around 150 vendors and about 3,000 guests are expected to attend.

Tile art on display at the craft show. Photo by courtesy of Buckler Promotions

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Provost encourages the community to attend the craft fair because it is a fun event, and because it will help support the community. She feels this is a great opportunity for folks to come support the vendors during this tough economy. This craft fair is unique because patrons can purchase items here that cannot be bought anywhere else, and all the items are handmade. She also wants the community to show support for items made in the US. Provost said the fair will have booths featuring Christmas items and music because it is never too early to start Christmas shopping. There will also be a countdown

sign stating how many days left until Christmas. She said it is easier to start Christmas shopping early because it reduces the end of year shopping stress. The craft fair is the perfect place to buy unique gifts for Christmas, birthdays, holidays and special occasions. Provost invites everyone to come to the craft fair to support a good cause. Every year during the fair there is also a food drive that will benefit a local food bank. It is important to help people who are less fortunate by providing much needed food. The craft fair is a fun event and a good way to spend a day while supporting the community.

Country crafts are featured for art lovers to enjoy. Photo by courtesy of Buckler Promotions


local focus

Stuffing the Bus S t o r y by M i ss y N i co l e M r uc z e k

School may be out for the summer and for most people in the education system, this means a time to rest and take it easy. For the Kiwanis Club, however, now is not the time to rest, but rather to jump in with both feet and actively get involved in the community. In keeping with the slogan of the Kiwanis Club, “serving the children of the world,” the annual Stuff the Bus program provides school supplies to children in need. Every June and July, the club collects supplies and donations and encourages local businesses to participate by becoming drop

locations for the contributions. On August 14th, the Kiwanis will park a bus in the parking lot of the Wal-Mart on Cypress Gardens Blvd. across the street from State Farm Insurance Company, distribute flyers, and collect supplies and donations. Benefiting the Polk Education Foundation, one hundred percent of the proceeds go toward school supplies. Karen Phillips, the chairman for Stuff the Bus, reports that last year, the club raised $67,000 and is hoping to top that record this year. Sixteen elementary schools in the Polk County

area will receive supplies on August 17th, when the Kiwanis club will distribute the various products. “It’s a very gratifying project to be involved in,” says Suzie Morraco of the Kiwanis Club of Winter Haven. For the second year, Fantasy of Flight has partnered with the Kiwanis Club and joined in participating in the Stuff the Bus program. Kim Long of Fantasy of Flight commented on the program saying, “We at Fantasy of Flight are delighted to be partnering with the Winter Haven Kiwanis on the Stuff the Bus campaign again this year. It is a great opportunity for us to thank folks for giving to the school supply drive by extending a discount on our

attraction tickets and directly benefit our local schools.” As a sign of gratitude, Fantasy of Flight is offering a five-dollar discount off park admission for each donation received. Mary Dietrick of Dietrick Public Relations is helping to promote the drive by publicizing the event for Fantasy of Flight. She is very optimistic about the drive, saying how “exciting it is to have the opportunity to give back to the community.” For a list of accepted school supplies, visit www. fantasyofflight.com. To learn more about the Kiwanis Club of Winter Haven, visit www. winterhavenkiwanis.org

Left to right: Karen Phillips (Winter Haven Kiwanis), Sheila Scott (Polk City Elementary School Assistant Principal), Ladonna Andreu (Polk City Elementary Guidance Counselor), Smilin’ Jack Eagle, Kim Long (Fantasy of Flight). Photo by courtesy of Fantasy of Flight FOCUS Magazine lakeland june 2010

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JUNE 18

JULY 24

AUGUST 21

RALPH ALLOCCO & SECOND WIND

LOLA & THE SAINTS

THE CONTOURS

JUNE 19

Doo Wop At Its Best! Relive the 50s & 60s as though it was yesterday – “Forever in Love,” Just Over the Brooklyn Bridge.”

The Red Rose Ballroom will rock-out on this night when The Contours take the stage! Their #1 Hit “Do You Love Me” was featured in the hit film “Dirty Dancing” with Patrick Swayze and Jennifer Grey. P.J. Leary & The Las Vegas Sounds will perform before and after The Contours. It’s a ‘don’t miss event’ for all Motown music lovers! Reserve your space early, this show will sell quickly!

Performing in the Red Rose Dining Room

GEORGE GALFO’S MYSTICS

Original founding member, George Galfo brings his Mystics to the Red Rose Dining Room singing their hit song “Hushabye” and many more memorable Doo Wop favorites! PJ Leary & The Las Vegas Sounds before and after the show.

JUNE 20

FATHER’S DAY BRUNCH

It’s a feast for Dad and the family in the 5-Star Red Rose Dining Room! Prime Rib, Turkey/w Stuffing, Seafood, Salads, Potatoes, Fruit, Desserts and much more! Music by Destiny. Hours: 11 a.m. - 3 p.m. Call and make your reservations now.

PLUS P.J. LEARY & THE LAS VEGAS SOUNDS

JULY 30

RICHIE MERRITT

Richie Merritt of the Marcels will be performing in the Red Rose Dining Room with P.J. Leary and the Las Vegas Sounds.

RALPH ALLOCCO & SECOND WIND Performing in the Red Rose Dining Room

JULY 2

JOHNNY ALSTON’S MOTOWN ROCK & ROLL REVUE

A dynamite crowd pleaser! P.J. Leary & The Las Vegas Sounds perform before and after the show.

JULY 3 & 9

RALPH ALLOCCO & SECOND WIND Performing in the Red Rose Dining Room

RALPH ALLOCCO & SECOND WIND

Performing in the Red Rose Dining Room

P.J. LEARY & THE LAS VEGAS SOUNDS, WITH COVER TO COVER AND KEN BRADY

JOHNNY ALSTON’S MOTOWN ROCK & ROLL REVUE

A dynamite crowd pleaser! P.J. Leary & The Las Vegas Sounds perform before and after the show.

AUGUST 7

RALPH ALLOCCO & SECOND WIND

Performing in the Red Rose Dining Room

AUGUST 13

COVER TO COVER

JULY 10

The band performs in the Red Rose Dining Room, plus PJ Leary & The Las Vegas Sounds before and after the show

MOTOWN ROCK & ROLL REVUE

AUGUST 14

JOHNNY ALSTON’S A dynamite crowd pleaser! P.J. Leary & The Las Vegas Sounds perform before and after the show.

JOHNNY ALSTON’S MOTOWN ROCK & ROLL REVUE

JULY 16

COVER TO COVER

The band performs in the Red Rose Dining Room, plus PJ Leary & The Las Vegas Sounds before and after the show

JULY 17 & 23

RALPH ALLOCCO & SECOND WIND

AUGUST 28 & SEPTEMBER 3

JULY 31

RALPH ALLOCCO & SECOND WIND AUGUST 6

JUNE 26

FEATURING SYLVESTER POTTS

A dynamite crowd pleaser! P.J. Leary & The Las Vegas Sounds perform before and after the show.

Performing in the Red Rose Dining Room

SEPTEMBER 4

P. J. Leary & the Las Vegas Sounds, also featuring special guests, Cover to Cover and Ken Brady (Lead Singer of The Casinos), featuring the 1967 hit “Then You Can Tell Me Goodbye” before and after the show in the Red Rose Dining Room.

SHOW RESERVATIONS Please call for ticket prices. Shows in the Red Rose Ballroom are in a supper club atmosphere with a four course meal (seats also available for the show only – for a lower price!) NO COVER CHARGE for shows in the 5-Star Red Rose Dining Room with the purchase of dinner. Show Guests - inquire about our special room rates when staying overnight after a show!

SINGLES’ NIGHT Can’t wait for the weekend?

Every THURSDAY night in the Polo Club Lounge is an opportunity to gather with old friends or – make new ones! For your dancing pleasure Destiny will perform. The fun starts at 5:30 p.m.

AUGUST 21

RALPH ALLOCCO & SECOND WIND

Performing in the Red Rose Dining Room

Performing in the Red Rose Dining Room

TEL: 813.752.3141

I-4 Exit 21 • 2011 N. Wheeler St.• Plant City, FL 33563

WWW.REDROSEINNANDSUITES.COM

Mrs. Evelyn Madonia - Owner/General Manager

FOCUS Magazine lakeland june 2010

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More than 80 Years of Entertainment,

And Counting

Polk Theatre continues to provide quality entertainment Feature by brian west photos by Mike Floyd

in 1928, local businessman, John e. Melton had an idea for polk County and the City of lakeland. he thought the area could benefit from a centrally located multipurpose location for offices anchored by a theatre for vaudeville and movies. the idea was that the street front offices would provide enough business to build the theatre. but this was 1928, and although the stock market collapse that spurred the great depression was yet to come, Florida was already struggling economically. but Melton too was struggling, and was unable to acquire the funding necessary to complete the project. publix theatres (the company namesake george Jenkins chose for his publix Super Markets) stepped in, purchased the theatre and finished the construction on the polk theatre. the new 2,200 seat theatre opened on december 28, 1928, and almost sold out within an hour of opening for the first show, “On trial.” the theatre featured a couple of new technologies, a 100 ton air wash system to chill the air in the theatre and Vitaphone sound on reel film system. the air wash system didn’t have a thermostat, so it had to be turned on to cool the room and then off again once the theatre was comfortable. but as the theatre would begin to warm, the system would be turned on again. to complicate things, it wasn’t as simple as flipping a switch. the system, located in the basement, required an operator and at least one other person – an usher, who would run up and down the stairs to tell the operator when to turn it on and off; a small price to pay to provide a pleasurable environment to patrons. to make it even more interesting, the system relied on water from an artesian well – also located in the basement.

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The construction of the theatre was also prior to the use of amplification for stage shows, so quality theatres relied heavily on good interior design for acoustics. Patrons needed to be able to hear those on stage whether they were speaking in a whisper or singing opera, and the theatre delivered. The theatre was designed to resemble a Mediterranean village complete with wall sconces, and faux balconies, windows and roof lines, and all sheltered by a ceiling made to mimic a nighttime sky complete with twinkling stars. The seating was comfortable, and the floor and mezzanine provide enough elevation that there truly wasn’t a bad seat in the house. Patrons could see from any vantage point. It was beautiful. The theatre thrived for years through the 1930’s and 1940’s, seeing its peak in the mid 1940’s. Through those years, the theatre was used for stage acts, plays, newsreels, civic functions and movies. The Polk Theatre also played host to a Who’s Who list of entertainers from the era; Tommy Dorsey, Harry James, Gene Krupa, Eddy Arnold, Tom Mix, Gene Autrey, Glenn Miller and the King of Rock n Roll himself, Elvis Presley. Presley played 3 shows at the Polk Theatre on August 6, 1956. He was 21 years old and performed hits such as Hound Dog and Blue Suade Shoes. While there, Elvis signed his name to the third floor dressing room wall. In March, 2008, heavy rains caused a leak that lead to water damage to the walls of the dressing room. The signature was immediately rescued and now resides in a frame. But the 1940’s brought the invention and popularity of the television, which had a great impact on the theatres of the day. People began to stay home a little more for this latest form of entertainment. The theatre struggled through the 1960’s and 1970’s. Larger and more modern theatres in shopping mall locations pulled business away from the downtown areas, all across the nation, and Lakeland wasn’t immune to this urban sprawl. Even with blockbuster hits of the day such as Star Wars showing at the theatre, the attendance just didn’t meet the need. The theatre was operational, but there was growing concern that the landmark could be raised. In 1982, group of citizens came together to form a non-profit, and purchased the theatre for $300,000 – coincidentally the same price Melton sold the unfinished theatre to Publix Theatres in 1928. As a requirement of non-profit entities, a board now oversees the operation of the theatre. In 1999, the group celebrated the completion of a renovation of the theatre, brining it back to its original luster. Although the theatre looks wonderful, the rest of the facility still needs to be restored. The board does discuss this need on a regular basis, and they have a plan. They’re

currently holding off on a capital campaign due to the current state of the economy. They’d also like to do some system upgrades, and have a dream to make the entire block a performing arts complex – although this could be several years down the road. The day to day operations are headed by Leslie Sikora, President and CEO. Sikora leads a small army of staff and volunteers to run and maintain the theatre, preserving her original intent – to draw “respectable people to a respectable theatre, to see a respectable product” according to the original marketing plan. Like other entertainment venues, the Polk theatre schedules their shows over a “season” – beginning with summer, and running through the spring of the following year. Sikora said, “I got a call the other day from a patron who was so excited about our plans for the 2010-2011 season. It’s that kind of feedback that gets me excited about our work.” This summer, the theatre will begin with films – a classic film festival. Although the theatre has done film festivals in the past, this season will feature the number one box office hits of each decade from the 1930’s to the 1990’s; box office hits like Gone with the Wind, The Graduate, The God Father to name a few. They’ll follow this with a foreign film festival. Sikora plans to promote this heavily in Sarasota and Tampa; markets where there are big foreign film enthusiasts. They want to try to promote the Japanese, French, Italian and Hispanic films that are some of the best of their genre – the one that people like to see over and over. As a back to school promotion, the Polk Theatre will feature the movie “Animal House.” The comedy classic debuted in 1978, and was deemed “culturally significant” by the Library of Congress in 2001. A highlight of the film included the band Otis Day and the Knights singing in the basement of the Delta Tau Chi fraternity house for the fraternity’s rebellious toga party. Although the band performed a few different songs for the film, “Shout” was by far the biggest hit. So the Polk Theatre has arranged for Otis Day and the Knights to perform, and they’ll also feature a toga party in the alley next to the theatre. Doesn’t that sound like a lot of fun? There are also plans to show a silent film. Back

in the days of silent film, organist would play to the film to provide sound that would set the mood for each scene. The theatre is finalizing arrangements to have one of the premier silent film organists in the world. And what a treat this would be for anyone attending. It’s a lost art. The demand for silent film organists just isn’t there anymore, so there aren’t many of them to begin with. Because the contract had not been signed at the time of publication, Sikora was hesitant to release the name. The idea behind the silent film is to feature a Charlie Chaplain film; maybe some Charlie Chaplain shorts and possibly Buster Keaton. If you’re not familiar with these early film entertainers, Chaplain, Keaton and even the Keystone Cops were the first, and most popular, physical comedy actors of the industry – truly classic entertainment. If all goes well, they would like to do silent film shows at least twice each year. They’ll also be featuring some sing-a-long shows, such as “Mary Poppins,” for children. Children can dress up for the film and sing-a-long with the musical. They’re also planning to feature “High School Musical,” and interactive musicals wouldn’t be complete without “The Rocky Horror Picture Show.” The Lip Schtick Players will perform it live during the movie. Sikora also has plans to do a “Green Month” promotion with chef demos on-stage, movies like “Hoot,” gardeners teaching hydroponics. They’ll also do a live show for children called the “Big Green Echo Magic Show.” The show teaches children about the environment, but in a fun atmosphere that promotes learning. Paul Hughes with All Saints Academy is working on a Playwright Festival. Each year, Edward Albee, most famous for “Who’s Afraid of Virginia Wolf?”, honors a Playwright with the opportunity to produce their play. As you might imagine, there’s a lot of competition for the opportunity, but only one winner. Well Sikora and Hughes want to recognize others from the competition. They’re working to bring at least 3 of the top 10 from the competition to the theatre to hold workshops and conduct readings from their plays. “Gift of the Magi” is coming back to the theatre. It was featured for years, but has been absent for the past few years, but will return this coming season. It will be free for a 3-day period and then they’ll open it up for a public

performance on the Friday evening of that week. Sikora wants to build a children’s program around it that will feature “Charlotte’s Web,” “The Lion, The Witch and The Warbrobe” and several other live children’s programming.

Since the restoration in 1999, the theatre got back into showcasing premier performers. They’re currently booking their Performing Arts series, with plans that will allow patrons to “pick their own” series. This way they’ll have an opportunity to choose the shows that appeal to them most choosing 5 shows with 3 substitutes, or buy all 8 shows. In the past couple of months the theatre featured Kevin Bacon and his Bacon Brothers Band and most recently, Bryan Adams. These shows were real successes for the theatre, so they’re working hard to bring in entertainment of that same caliber for the 2010-2011 season. They’re not quite ready, but look for that announcement in the near future. In addition to all of the films and shows scheduled for the theatre, the facility is also available for rent. Rentals are a large portion of their income with everything from rehearsals for local shows, to business seminars and parties, to receptions, civic events and even the rentals through promoters such as with the Bryan Adams show. According to Sikora, a good week will feature 5 rentals. On the day we spoke for this story, Sikora had 3 rentals the previous day, which makes for a lot of work and some very short turnaround times for her staff to changeover from one event to the next. And they’re always working to improve their offerings. They have a complete concession stand that includes beer and wine, which also adds a nice touch to the events. Sikora said, “I’d really like to do a wine bar next season so people can come in and have a nice variety. We could even do a wine tasting before the film.” As you can see, there is a lot of great history, a great renovation and a lot of great entertainment at the Polk Theatre. Lakeland, and Polk County, should be proud to have such a jewel. Cat Carter maintains the website for the theatre, but just delivered a new addition to her family (congratulations Cat), but expect to see updates on the website for the 2010-2011 season, soon. The theatre is located at 121 South Florida Avenue in downtown Lakeland. If you’re interested in purchasing tickets, rentals, general information, tours of the theatre or even volunteering, visit their website at www. polktheatre.org or call 863-682-7553. FOCUS Magazine lakeland june 2010

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Life of Aviation leads to Dream Job Gene Conrad steps in as new Director of Lakeland Linder Regional Interview by Brian West Photos by Mike Floyd

Many of us grow up with a fascination for flight, but for most it’s just a passing fancy. But for Gene Conrad, he’s been surrounded with everything about aviation since he was a child. So growing up with that continual influence didn’t mean it would be much of a stretch for him to get into it as a full-time career. Focus: Tell me where you’re from. Conrad: I was born in Oshkosh, Wisconsin. If you know Oshkosh, you know it is home to EAA which hosts the largest aviation event in the world. My father ran that airport from 1975-1987. He was an airport director for 30 years and his career started at Oshkosh. Subsequently he moved to Huntsville International Airport in Huntsville, Alabama from 1987-1994. His next step was a move to Worcester, Massachusetts for a couple of years where he managed that airport. In 1998, he moved to Dayton International Airport and was there until 2005 when he passed away, unfortunately. So airports and airport management are in my blood. It’s how I grew up. Focus: Tell me about your family. Conrad: I have two older sisters. I’m the baby. My oldest sister, Julie Mosher, still lives in Oshkosh. She’s the Assistant Principal at West High

School. My middle sister, Ann Conrad, lives in Dayton, Ohio and is the Sales Manager for BMW in Dayton. Focus: Tell me about your immediate family. Conrad: I met my wife, Amy, at the EAA Air Academy in 1992, an aviation camp for kids, so there’s a lot of history for me in Oshkosh. We have a little boy, Gunnar, who is 3 years old. His full name is Eugene “Gunnar” Blair Conrad IV. I’m Eugene Blair Conrad III and we wanted him to have the family name; he has two first names. He’s already attending St. Paul’s Lutheran School, here in Lakeland, two days a week. Focus: What was the path that led you to Lakeland? Conrad: I’ve been around airports and

aviation all my life. I still go back to Oshkosh every year and volunteer with air show operations each year at the event. I started my college career at Auburn University. I was there for 2 years and when my father moved to Ohio, and I transferred to Ohio State. My first airport job, my first real job, was with Port Columbus International Airport in Columbus, Ohio. I had been interning for them, and when I graduated I was hired full-time. I worked there for about a year when a unique

opportunity opened up in Operations, in Dayton, Ohio, where my father was. Unfortunately, he was diagnosed with cancer at that time. So, I had the opportunity to work with him and help take care of him at the same time. I was there for about 6 years, and during my tenure moved into Marketing, Public Relations and Air Service Development after working Operations for 4 years. In 2008, we moved to Branson, Missouri. There I had the unique opportunity to be part of the first privately developed and operated commercial service airport in the country. It was a $155M project; terminal building, runway and taxiway infrastructure, FBO, we did everything. We recruited AirTran and Sun Country airlines, and two weeks after I left to come to Lakeland, they announced that Frontier Airlines


immediately associated with Sun ‘n Fun. Having Lakeland in the same breath with Sun ‘n Fun, is just tremendous for the airport. Focus: So what would you like to accomplish here as the new director?

would be coming in. That was another one I got to work on. It was just a very unique opportunity and experience. Last summer I learned that the Director position would be available at Lakeland. As soon as it was posted, I sent my resume in. Lakeland is the place my family and I want to be personally and professionally. One of the biggest things that lured me here was Sun ‘n Fun. I want to be part of the event. The opportunities here are unbelievable. Focus: Tell me about your experience this year with Sun N Fun. Conrad: I am familiar with large events like Sun N Fun because of my experience at Oshkosh every year. The Airport is basically in a support role during the event. There is a lot of preparation for us leading up to the air show, but once it starts, we get out of the way and they run their event. They have great people, great volunteers and do a masterful job to successfully put on the event each year. The nice thing for us, as well, is that Sun ‘n Fun brings notoriety to our facility. Anytime someone mentions Lakeland Linder in the aviation community, it’s

Conrad: Although Sun ‘n Fun raises the stature of the airport during the week long air show, we’re trying to get the word out that “we’re here the rest of the year”; the other 51 weeks. We have fabulous facilities and we can accommodate some of the largest aircraft in the world on our 8,500 foot runway. We have between 400 – 500 people working at this facility each day and we’re working hard to get our name back out there and let folks know that we are open for business. We have over 1 million square feet of facilities. We actually own the old Piper Aircraft facility on the south side of the airport. Sky King Airlines is moving their operations headquarters here. They operate B737s, with the intention of providing commercial service through our terminal building. Okeechobee Painting is moving their operation here and we also have our new restaurant, Earhart’s Runway Grill, which just opened in the Terminal. We are busy and have a lot of work to do, but we are off to a good start.

goal is to serve cities like Savannah, Georgia, Gary, Indiana or Madison, Wisconsin that do not currently have low-cost non-stop service to this region of Florida and to flow residents from cities like those to visit Central Florida. With Tampa to our west and Orlando to our east, geographically we’re in the best location. St. Pete and Sanford are good airports, but we’re positioned best for this type of service. We’re on the best sides of the cities because visitors don’t have to pass through all of the traffic. It’s basically one stop light from Lakeland Linder Regional Airport to Disney World. Granted, we have a lot of work to do, but the first step was to get Sky King here and we’ve accomplished that; they’re moving in right now. They just hired 8 new pilots who are starting their training next week. On September 1, they’ll bring in their first 737 for what’s called a “C” check, which is a heavy maintenance check. The plane will be here in their hangar for about three weeks or so and they’ll go through it with a fine toothed comb and do what’s required by the FAA. Focus: What are some of the benefits for general aviation? Conrad: General aviation is our core and will always be our core business. The biggest benefit is that we have a phenomenal facility. For example, a lot of general aviation facilities around the country don’t have crash-fire-rescue capabilities or air traffic control services like we do. Some of our control tower

folks have been here for 30 years. They love student pilots and helping them out. Our tower folks do an outstanding job and we get compliments all the time. Location and access to the Airport is great. Costs are competitive compared to our neighbors. Even though we’re going to do some different things with commercial service, we’re very protective of our GA folks and we want them to understand that the changes we’re making are not going to affect what they’re doing. Focus: What has to happen for someone at the airport to say, “Oh $@&%, get Gene!”? Conrad: Well, it’s my first Director position, but I’ve had great mentors over the years and they’ve taught me that our pilot friends are passionate about what happens at the airport and they really care about the direction of the airport. Not everyone may agree with what we’re doing, but I will say that whatever we do moving forward will be what we think is right and in the best interest of the airport and all parties. We’re going to do things right.

Gene is a young man of 34, but his experience is vast and his knowledge of the industry is immeasurable. He’ll be a great asset for the airport, and the City of Lakeland. Best of luck in your new role, Gene.

Focus: So what type of service would Sky King provide? Conrad: Sky King will operate passenger service as a scheduled public charter. We will work with them over the next several months to develop niche markets. The FOCUS Magazine lakeland june 2010

17


business profile

ACTION WATERSPORTS Promoting healthy fun on the water S T O RY BY DAN C O NR O D

Action Watersports is a successful business in Auburndale that specializes in non-motorized Watersports. AWS sells mainly Kayaks, and they do have Sailboats. Fishing Kayaks have really grown in popularity lately, but all styles are available at AWS. This is a family business owned ran by David Sims, his brother Rob, and their Parents. David is married with two great boys, ages 11 and 13. It seems water and boating always brings family together. Kayaking is a sport and recreation activity for all ages. There are Kayaks for White water, Ocean, Lakes, Rivers, Ponds and Streams. “People use them anywhere there’s water”, David said. It is impressive to walk through their showroom and warehouses to see over 500 Kayaks in stock. This is a very large inventory which is one reason why customers drive from all over the State to do business here. Another reason is their central location and proximity to both coasts of Florida. But the main reason for their success is the personal attention all customers get at AWS. To assist the customers in making the right choice, David and his family ask important questions to gather information so the correct Kayak is selected. Kayak prices range from $239.00 to $2,000.00. That is a big gap 18

june 2010 thefocusmagazine.com

and there are many reasons why. Want to test one out? No problem at AWS! They’ll take you right to the water before you buy. This is where a knowledgeable sales staff helps ensure you make the right investment. When David was fresh out of College he began as a sales representative for Ocean Kayak. He introduced the first ‘Sit-on-Top’ Kayaks to dealers in Florida. When asked what percentage of sales now were ‘Sit-on-Top’ versus ‘Sit Inside’, “80% Sit-on-Top to 20% Sit Inside”, was Davids answer. He also trained as a Windsurfing Instructor, so David Sims is well qualified for most anything water related. The Sims keep up with trends and technology by attending trade shows and industry events. “There is always some new gadget or design, and we want to stay ahead of the competition”, David said. Action Watersports began in 1992 at Saddle Creek in Lakeland. Since then, they moved to their current location at 402 Progress Road, (across the train tracks from the High School) in Auburndale. Business hours are MondayFriday, 9 AM – 5 PM, Saturdays 9 AM – 12 Noon, and closed on Sundays. Kayaks are a great alternative to larger boats. They don’t need fuel, are easy to maintain, and easy to transport. AWS offers service after the sale and free repairs if ever needed.

Your choice is easy with Beautiful Kayaks, beautifully displayed.

Two happy customers enjoying a day on the water in their new Hobie tandem Kayak.

Only top brand name Kayaks are sold at Action Watersports, which last a lot longer than the less expensive ‘off brands’. Make it a point to stop in and meet the Sim’s at Action Watersports. You will find Kayaking fun, good for the environment, and great for you!

Action Watersports 402 Progress Road Auburndale, FL 33823 (863) 967-4148 www.actionwatersports.net e-mail dpsaws@msn.com M-F 9am-5pm Sat 9am-12pm


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FOCUS Magazine lakeland june 2010

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extra Al ruechel and derek maul

Nutritionists try to break

chocolate milk “fix”! S u b m i t t e d by a l r u e c h e l

Well it’s about time. Some nutritionists are finally defending chocolate milk even as state education leaders are trying to get rid of it. They want to remove it from school menus because they say it contains too much sugar which is why all of our kids are so fat. Okay, that’s a paraphrase. The same goes for strawberry or other flavored milks. Sure, they make up 70 percent of all the milk sales in schools but what do kids know anyway. Instead, state higher ups would like kids to choose pure fruit juices or white milk in the blue cartons. They say helping, I say forcing kids to make the right choices will make for healthier students. I love it when educators are so immersed in what goes into our mouths they forget to see the forest for the trees… or is it the trees for the forest? Never mind. No one can argue that chocolate and strawberry milk have a lot more calories than regular old white milk. After all, the syrups which are used to make the flavored milks are mostly corn syrup or other sweetens. An 8-ounce carton of chocolate milk has about 26 grams of sugar verses white milk with only 12 grams. There’s even a dude in

20

june 2010 thefocusmagazine.com

Colorado who says kids could gain as much as three pounds per year from chocolate milk consumption alone. One more factoid from my friends at the St. Pete Times: school sales account for more than half of all flavored milk sold in the U.S. So, back to some of those pesky nutritionists who don’t agree with the state high and “muckity mucks”. They say kids will just end up drinking more juices that contain even many more calories. They say if kids stop drinking milk their diets will lack the necessary calcium and potassium for bone development. Did I mention the farmers are really ticked because they say milk sales will drop, they will need more subsidies, the stars will fall from the heavens and the Cubs may even win the World Series? Now, my take on the matter. After raising four kids I can tell you two things for sure. One, not all kids are fat. My kids have skinny genes in them and I don’t mean the kind you put on. Heck, my sons drank chocolate milk like it was water and they still barely weighed 170 pounds even though they are both 6 feet 4 inches tall. It was a battle getting them to eat broccoli. My wife was very creative in getting them to eat alfalpha sprouts by calling them space weeds. And she got them to slug down a teaspoon of cod liver oil each day without the promise of a new car when they reached 16 years of ago. Forget this obesity stuff for just a second. The truth about white milk verses chocolate is simple. White milk in those blue cartons tastes funny. Go ahead, ask any kid. How many times have you opened one of them up only to take a big swig of sour milk? It only happens once!!!!!

Mostly, it’s about

believing S u b m i t t e d by d e r e k m a u l

Graduation ceremonies are always meaningful occasions. College and high school are the “standards”, but it’s not unheard of to receive an engraved invitation – RSVP – to watch your favorite four-year-old walk across the stage in a cap and gown. Early summer sees commencement exercises of all sorts, but this year’s most meaningful - for me - had to have been the hour I spent with a group of 8th Grade students at Turkey Creek Middle School. They had successfully completed the Exceptional Student Education (ESE) program and were more than ready for high school and the rest of their lives. The annual event, emceed by former assistant principal Scott Anderson, is a banquet of celebration and encouragement. Ten 8th grade students made their way across the stage in front of a room full with parents, teachers, students, administrators and guests. Principal Dennis Mayo kicked off the ceremony with a welcome, and by the time the graduates headed for the buffet they were weighed down with more awards than some could carry. So why all the fuss? Why make so much noise about the simple transition into high school? Why not just hand over report cards and start getting ready for the next batch? The answer addresses the whole point of ESE. We have a remarkable federal initiative that mandates a “free and appropriate” education (public law 94-142, 1975, re-imagined as IDEA in 1990), and it’s a plan designed to make sure all children have access to first-rate schooling – regardless. However, such a venture only works when the effort goes both ways. The point

of ESE is not to make school easy; the point is to make school possible. Forgive me, but I must repeat the thought. It’s a powerful idea that I don’t want us to gloss over. The point of exceptional student education – and this applies to pretty much any public program – is not to make school easy; the point is to make school possible. I taught ESE for almost two decades, and it was shocking to observe how many parents believed it was our job to make school easy for their kids! But that’s not it at all. What good ESE teachers do is everything in their power to make success an option for those students and families prepared to do their part and work as a team. And, let me tell you, Turkey Creek has some good ESE teachers. That’s the reason ten 8th grade graduates walked across the stage having actually achieved something. That’s what exceptional student education is all about. The event’s sponsor was kind enough to invite me to speak, so I told the students about my son, Andrew, who really didn’t enjoy school that much when he was their age. “But today he’s doing a job that he loves, committed to helping people, travelling all over the world, and making enough money to live the kind of life he wants,” I said. “And I’m going to tell you how.” I dove in while I had their attention. “The first thing Andrew did was simply hang in there. It’s not enough to say that ‘50% of success is just showing up.’ It turns out that 100% of achievement depends on hanging around to the end. So I want to encourage you to stay in school. “The other thing was that Andrew believed. People may tell you ‘seeing is believing’. But my son realized there are things that you’re never going to see until you first believe.” ESE is about making good use of all the abilities at a students’ disposal. It’s about teachers, parents, and students working together to take collective responsibility and to give everyone a fighting chance. And, mostly, it’s about believing. 2010 Strawberry Queen Natalie Burgin drove the point home at the end of her talk. “You can do it!” she said with a huge smile, and the kind of enthusiasm only festival queens can pull off with any credibility. And she really meant it – you could tell.

You can reach Derek Maul at Derekmaul@Gmail.com, or visit www.Derekmaul.net


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Sargent said, “ If I had to choose my favorite media it would be watercolor landscapes. Watercolor is passionate movement, as capricious as the substance itself. Landscapes take me out of the studio and place me anywhere water is available. I fell strongly connected with God as with the subject when I’m painting. It’s a prayer to heaven and a conversation with the pigmented water. Th is discipline amazes me.” Sargent recently began entering shows to share her God given talents with the public. She won Best of Show at the Race for the Arts in Bartow and a purchase award at the most recent PSC Student show. During the month of May her work was displayed in the Wakeman’s Park View Gallery and in the Arts on the Park Gallery. Her work can be purchased at both Galleries. To contact Chelsea Sargent to participate in a show or for commissioned work, you can email her at csargen1@gmail.com

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sATurdAY, JunE 26TH

Classic Albums Live presents: The Jimi Hendrix Experience Are You Experienced? The Lakeland Center

THursdAY, JulY 8TH Schmooze a’ Palooza Natalie’s Sports Bar & Grill

THursdAY, JulY 15TH

Lakeland Community Theatre “ Into the Woods” Lake Mirror Theatre 7:30 PM - 9:30 PM

11:30 AM - 1:00 PM

Year Round Landscape Management Property Prope ty Clean Up • Tractor Work Tree P Pruning uning • Mowing • Triming • Edging Free Month of Service

To All New Lawn Maintance Customers

Commercial & Residential

Call us today for a free estimate

813-967-6859 Owner Operated • Licensed and Insured • CRC# 1328952

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june 2010 thefocusmagazine.com


COLD HARDY PALMS AVAILABLE

R 1204 N. Frontage Rd. Plant City 813-927-1288 Just west of Park Road along the north side of I-4 (exit 22) www.warrentreesales.com

T R E E S

P A L M S

L A N D S C A P I N G FOCUS Magazine lakeland june 2010

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