Testing

We sent respondents the collage shown on the left and asked additional questions to find out their opinion about the brand.

Keywords/associations

Trees, crops, wheat, organic, natural, cleaning products.

Comment about likes, dislikes. How does it make you feel?

I like the colors, because I associate them with freshness.

The picture of the car would suggest that it is a parking lot, perhaps a logistics company.

Skill+reliability. Are those values suitable? Why?

Yes. Reliability and trust is important when you let someone into your home.

No. In my opinion, a company with such values is too self-confident in a negative sense.