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Pandora 'Diamonds for All' ☆ Folio.YVR ☆ Issue 24 April ☆ 2024 ☆ Luxury Lifestyle Magazine
Pandora, the world's preeminent jewelry brand, has recently introduced three new collections of lab-grown diamonds, along with a campaign under the banner of 'Diamonds for All.'
The announcement has been met with a flurry of excitement among enthusiasts of the glittering charm bracelets, who are delighted with the eco-friendly options.
This move marks another step in Pandora's ongoing mission to democratize diamonds and celebrate their immense power as vehicles for love, joy, and personal expression.
The company aims to bring the joy of diamonds to more people and more wearing occasions while simultaneously rewriting the traditional rules of diamond jewelry.
According to Francesco Terzo, Pandora's Creative Director, "We wish to offer more people the opportunity to experience the beauty and allure of lab-grown diamonds on a daily basis.
"We're doing this by presenting them in classic diamond settings as well as in some unexpected ones."
Meanwhile, A. Filippo Ficarelli, another Creative Director at Pandora, adds, "The Pandora Talisman collection is of particular importance to us since it takes lab-grown diamonds into the world of charms, which is at the very heart of Pandora."
THREE DAZZLERS TO CHOOSE FROM
The Pandora Nova collection is distinguished by its unique four-prong setting, which allows more of the diamond to be visible. As a result, the round brilliant or princess cut stones in each piece can capture the light with greater dimension, brilliance, and warmth, appearing as if they're floating in mid-air, just like the 1-carat 14K gold and lab-grown diamond ring.
The Pandora Era collection reimagines classic bezel and prong settings with a distinct Pandora twist. The 14k gold trilogy pendant and bracelet, which showcase three bezel-set stones in a row, are the pinnacle of this collection, offering subtle yet impactful jewelry.
The Pandora Talisman collection features five pendant designs, each with a symbol, such as a heart or a star, that serves as the lab-grown diamond's setting. These pendants offer a sophisticated take on beloved Pandora charms, crafted with 14k gold and featuring a 0.25 or 0.75 round brilliant-cut lab-grown diamond at the center.
The 'Diamonds for All' campaign celebrates the breaking of conventions and the modernization of the diamond story with icons and talents who embody unique personas and contribute to style and culture.
The cast includes model and actress BC's own Pamela Anderson, American Sign Language performer Justina Miles, former model and Vogue Creative Director-at-Large Grace Coddington, actress Amita Suman, models Precious Lee and Sherry Shi, and musical artist and dancer Vinson Fraley. The campaign was shot in New York City by photographer Mario Sorrenti and director Gordon von Steiner.
According to Mary Carmen Gasco-Buisson, Pandora's CMO, "The 'Diamonds for All' campaign brings the next chapter of Pandora Lab-Grown Diamonds to life, with a cast that helps us re-imagine diamond traditions. Our diamonds are not just for the privileged few, or for once-in-a-lifetime occasions, or for giving. They represent personal meaning that each of us can create."
Pandora Lab-Grown Diamonds are cultivated, cut, and polished to ensure exceptional quality and maximum radiance and sparkle.
Skilled artisans set each diamond in sterling silver or 14k white or yellow gold, further elevating the quality and craftsmanship of each piece.
Notably, Pandora Lab-Grown Diamonds have a lower carbon footprint than mined diamonds, setting a new standard for the industry to create beautiful jewelry with a reduced impact on the planet. Since August 2022, every piece from the Pandora Lab-Grown Diamonds collection has been made with diamonds grown, cut, and polished with 100% renewable energy and set in jewelry crafted with 100% recycled silver or gold.
Lab-grown diamonds are identical to mined diamonds in terms of their optical, chemical, thermal, and physical characteristics. They are graded according to the same standards known as the 4Cs – Cut, Colour, Clarity, and Carat.
Campaign cast member, model, and actress Pamela Anderson sums it up perfectly, "I love the fact that these are lab-grown diamonds, and knowing that the jewelry is crafted from recycled silver and gold makes me feel good about wearing it. It's actually a radical and glamorous move."
