FOLLOW BUSINESS Albania Dec2017 by Follow Business Albania MAGAZINE

FOLLOWBUSINESS

ALBANIA

FORMALIZING ALBANIAN BUSINESS SECTORS Version 2.0 Albania by 2020 - page 38 Just understand me - page 58

#BUSINESS #MARKETINGDIGITAL #BUSINESSOWNER

DECEMBER

2017

FOLLOWBUSINESSALBANIA CONTENTS

CONTENTS 8

FOLLOW BUSINESS ALBANIA FBA PUBLISHING © KUMI PRINT Editor in Chief: Rudina Hoxha Lead Design: Leart Zajmi Contributing and Producing Team: E. Zaloshnja M. Sheta M. Hasani K. Prifti S. Lleshi B. Leone A. Halilaj E. Hasanbelliu WEB: www.FollowBusinessAlbania.com EMAIL: info@followbusinessalbania.com NOTICE The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances. The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. An exemption is hereby granted for extracts used for the purpose of fair review. All photos used in the magazine are by Shutterstock unless otherwise credited.

December 2017

CHRISTINA VASAK: “FRANCE SHOULD AND I KNOW THAT IT CAN RELY ON ALBANIA”

THE NEW TECHNOLOGY ‘REVOLUTION’ IN ALBANIA CALLED EPITECH (PARIS GRADUATE SCHOOL OF DIGITAL INNOVATION), PROGRAM « GRANDE ECOLE »

CCI FRANCE – ALBANIE, A STRONG FRENCH-ALBANIAN HEARTBEAT

FINALLY AN EXCLUSIVE MEN STORE TO SERIOUSLY CATER TO GENTLEMEN

MY ALBANIA, MY PARADISE FOUND

GREEN COAST RESORT, THE FUTURE OF LUXURY RESORTS!

HUNGARIAN PRESIDENCY OF THE VISEGRAD GROUP

THE MOST INCLUSIVE PAYMENT AND MONEY TRANSFER SOLUTION IN ALBANIA

38 42 44

ALBANIA BY 2020 BUSINESS UPDATE HAVE A BRILLIANT MARKETABLE CONCEPT? EMBRACE THE CHANCE TO SELL IT IN UK

CONFERENCE ROOMS AND EVENT VENUES

VALA MAR RESIDENCES: AN INVESTMENT FOR EVERY SEASON

SWITZERLAND TO CONTINUE BOOSTING ALBANIA AS THE LATTER ENGAGED IN REFORMS

SWISSA TO PROMOTE ALBANIAN ECONOMY POTENTIAL AND NEW PROJECTS

THE THREE ASPECTS OF SWITZERLAND’S CONTRIBUTION TO ALBANIA’S ECONOMIC DEVELOPMENT

60 62

JUST UNDERSTAND ME MICHAEL KÖHLER - 25 YEARS OF GERMAN MEDICAL KNOWLEDGE

LOOKING FOR WORLD-CLASS BUSINESS PARTNERS IN AUSTRIA? IT IS ADVANTAGE AUSTRIA

UNIVERS SAFETY’S ALLKO: RATHER PREVENT THAN IGNORE THE EVENTUAL WORKPLACE RISKS

76 78 80 82 84 87

YOUTH, THE MAIN ASSET OF ALBANIA JAPANESE TOUR OPERATORS: KEEN TO EXPLORE ALBANIA HISTORY OF MANGALICA PIG PÉTER TÓTH: HORECA SECTOR IN ALBANIA IS ROLLING IN A FESTIVAL TO BRING A POSITIVE CHANGE IN ULCINJ SEANEMA, A FILM FESTIVAL BORN OUT OF THE DESIRE TO BRING CINEMA BACK TO ULCINJ 7

FOLLOWBUSINESSALBANIA DIPLOMACY

Albania, like the Albanian writer, Mr. Ismail Kadare, insisted to remind me charmingly, when I had the honor to meet him alongside with his wife in Paris, is naturally in Europe and has an European future. Since 2014, Albania is a candidate to EU and moves on its own path trying to respond to the five key priorities set on it including the reform in judiciary (Vetting), fight against corruption, fight against organized crime, drugs, public administration and the human rights. It is a good thing that the reforms have kicked off; it would have been even better if tangible changes would be demonstrated! Because these reforms, all of them important to France, affect the country as a whole and condition its moving ahead with the aim to opening the accession negotiations. President Macron, whose visit in the region, including Tirana, is hoped by all, confirmed to Premier Rama during the meeting in Brussels and in Trieste last August, that Albania can rely on France. Like its European partners, even France should and I know that it can rely on Albania, including the ongoing examination of the cooperation between us over issues of mutual interest as well as concerns. For example, the influx of Albanian asylum seekers in France while Albania is fairly considered a safe place of origin. Going and coming back is one thing but trying to stay there for any kind of reason is another thing whatever the procedure followed according to the law on the examination of the requests.

Christina Vasak: â&#x20AC;&#x153;France Should and I Know That It Can Rely on Albaniaâ&#x20AC;? Ambassador of France in Albania, Mme Christina Vasak, appointed last summer, expressed so much about the commitment of her own country towards Albania during her speech on the National Day of France or Bastille Day. Excerpts from this speech below :

New French Ambassador to Albania Christina Vasak presents credentials to Former President Bujar Nishani. Jun. 2017

Lorem ipsum dolor sit amet

December 2017

FOLLOWBUSINESSALBANIA DIPLOMACY

Mme Christina Vasak shaking hands with the former Albanian President Bujar Nishani after presenting her credentials.

Let’s think about Europe as well. What does it bring to us? President Macron has underlined that “Today we are the only geographical space which has the proper capacities of power to protect the values of democracy and freedom, maintains the equality proportions and social balance as well as protects the common wealths of the planet, climate and the education to all.”

Regarding the climate, a big deal was adopted in the Paris Conference (COP 21) on December 21, 2015. Pictures from that day come to our minds - Laurent Fabius holding a green gavel and hitting the table and the fervent hand clapping which followed up. This deal came into power within a short time, a fact that is a meaningful indicator of the will of the international community. Since that time, the President of the United States, Mr. Donald Trump, informed the possibility of withdrawing. But this (and this makes us happy), did not impede him from being present in Paris on July 14th. The diferences or the divergences have no any impact on the history and the the depth of the FrenchUS relations, mainly when we jointly celebrate our brotherhood of arms. December 2017

The Secretary General of the United States, Mr. Antonio Guterres, insisted once again on May 31 on the challenges which have to do with the climate changes and the possibilities they offer to the unity of nations. Allow me to cite Mr. Antonio Guterres : « "Climate change is undeniable. Climate action is unstoppable And climate solutions provide opportunities that are unmatchable. »

Within less than six months, President Macron will host another conference in Paris on December 12, 2017 with the aim to keeping the interest on Paris Conference on. I will conclude my speech with the soccer. In particular, I would like to underline the joint efforts of the Mayor of Paris, Ile-de-France region, the state authorities with the President on the head, the soccer organizations and the youth to promote the candidacy of Paris for the 2024 Olympic Games. We already know that the International Olympic Committee has accepted the candidatures of Paris and Los Angeles for the organization of the 2024 or 2028 Olympic Games. We really hope that Paris is chosen to host the 2024 Olympic Games, exactly one century from the 1924 Olympic Games 9

FOLLOWBUSINESSALBANIA TECH STARTUPS

The New Technology ‘Revolution’ in Albania Called EPITECH (Paris Graduate School of Digital Innovation), program « Grande Ecole »

By Rudina HOXHA

Balkans’ Managing Director of French School - EPITECH, Armend Tahiraj shares with FOLLOW BUSINESS ALBANIA how EPITECH is taking ground in Albania and what kind of change it is expected to make in technology and innovation in the region.

EPITECH opened its doors in Albania, on October 2, 2017, in Tirana. Many people asked why EPITECH chose Albania as the hosting country for Southeast Europe. According to Mr. Tahiraj among the many reasons why Albania was selected, there are three important ones worth mentioning, such as: 1. The presence of Epitech in Tirana demonstrates the school’s goal to change the way young Balkan and international students consider and use IT, and to devise a model for their careers over a forty-year time-span. The aim of our university degree is to anticipate through its training both the economic and cultural/historical impact on numerical languages in the framework of French education. Synchronising our educational values in Europe is also a way of proposing the instruction of computer science through practical applications, development and research linked to our developed economy. 2. Albania’s attractiveness, which seems to have augmented in the recent years and potentially will continue to grow. Furthermore, Albanian climate and cuisine are additional reasons that can tempt everyone to choose Epitech’s Southeast Europe campus for their studies in comparison with the rest. 3. Albania’s strategic geographical position, which makes it convenient to develop the IT economy in the region. More specifically, Tirana, a very dynamic and charming city, has so much to offer to everyone from the region coming to study at Epitech. 4. Albania’s low living costs, makes it a remarkable opportunity to spend less in terms of day-to-day expenses while having the chance to study at Epitech. A chance, not to be missed.

What is so particular about Epitech? It was September 2013 when an Epitech student won a world start-up/ innovation competition in Standford University out of 143,413 applicants from 80 world countries. This fact made headlines at the famous French magazine “Le Monde”. Nowadays there are many start-ups which have been founded by Epitech students. 100% student graduated from Epitech, finds a job right after graduation. Why? Because Epitech has created a new educational model that brings together the students, school and the business sector. Through the increasingly close partnership with major industry players and prestigious institutions of higher education worldwide, Epitech has earned a reputation for excellence among the leading French schools, recognized as one of the best schools capable to transform passion for IT into an expertise that results in professionals of the highest level. A member of the IONIS Education Group, the leading private higher education group in France, is intensifying its internationalization through the 2017 opening of the Epitech subsidiaries in Barcelona, Berlin, Brussels and now in Tirana as well. 10

In Albania, as in any other country of the world, Epitech will play an essential role in preparing tomorrow's innovators in all areas of information technology through more appropriate teaching methods. The future graduates of Epitech Albania will become key players in strengthening the potentially growth-oriented digital sector in Albania and around the world. We aim at transforming Albania into the “Silicon Valley” of Southeast Europe.

You stand behind this daring initiative. Please, can you describe the ‘journey’ that brought you here? I was a student of Epitech in France. Based on my experience there, I proposed to open a branch for the Southeastern Europe. Being conscious of the region’s potential as well as the lack of expertise in this field made me realize the importance of having an Epitech branch in the region. And believe me, as I interact with many entrepreneurs on my daily work, I see how the demand for IT experts is enormous. I am glad to have made the right decision.

Is it true that your students can create their own start-ups while they are studying? How is this made possible? Yes, this is true. This is possible through what we call the “Epitech Innovative Project”. EIP is the main step in the curriculum of the Epitechean that makes him free himself from his student status and move towards a professional status. An EIP group comprises the start-up and consists of five to maximum 9, 4th year Loremisipsum dolor students. The student placed in sit a amet December 2017

FOLLOWBUSINESSALBANIA TECH STARTUPS

The projects are mostly done in teams, this way we train our students to be not only great IT experts but great team players capable to deal and to manage any challenge that comes along their way. This is the reality they have to face on the real world, and this is what we give them from the very start, the reality, i will mention only a few details.

professional situation. He chooses a subject that must be an original and innovative idea that ought to produce a concrete product at the end of the 5fth year.

In what way, Epitech makes a difference in comparison with the other rivals? The only way students learn at Epitech is through projects. Our innovative methodology provides the students with a “hands on” approach, increasing their technical and soft skill from the very start.

To begin with, Epitech provides you with the opportunity to do an internship almost every year along the 5-year program. This internship is done in one of our partner companies, where they gain professional experience in which they are also paid. Having to do an internship every year, ensures the success of our students at the end of their studies. Any company will be willing to work with them as it is already happening around the world.

as well as the 5th one in Paris it is a remarkable opportunity to exchange and learn more, become better, brighter.

Which is the added value of Epitech for Albania? Epitech is bringing value to Albania at every aspect. Economically speaking, it will boost the local economy. How? Well, it’s easy. Once there is real expertise in the market, more investments will be made. New technologies are waiting to be implemented in various fields, including industry, medicine, agriculture, utilities, etc. Companies here have the equipment, have the tools of financing, aspire to create something beneficial, but lack expertise. We complete the puzzle with the most important piece, without which the companies would result in a continuous waste of money.

To finish with, having the chance to spend the 4th year abroad in one of our 55 partners spread across 5 continents

Work locally and spend locally. On the other hand, having a campus for Southeast Europe will bring students form the region who will be interested in exploring the country, behaving like tourists. This will boost revenue growth. In terms of educational standards, having the chance to host an elite university from France will mean that fewer youngsters will leave their country to study abroad as we are bringing west to their hometown

Finally EPITECH it’s: BETTER / FASTER / STRONGER = VISIONARY / RESEARCHERS/ ENGAGED December 2017

Tel. Fix: +355 422.23.738 - Cell. +355 693.06.84.54 Rruga Muhamet Gjollesha Godine 59 Tirana Albania

FOLLOWBUSINESSALBANIA TRADE

How and when the French Albanian Chamber of Commerce was born? Hi Rudina and thank you for this interview! Our Chamber has been founded in January 2012 by seven founding members; The French Chamber of Commerce in Albania is part of a network of 113 French Chambers of Commerce and Industry Abroad (CCI France International), which is the largest private French network in the world with a combined membership base of more than 30,000 companies. One of the largest Foreign Chamber in Albania today in terms of both turnover and range of services offered, we are also member of the “Forum Francophone des affaires” in France. We count more than 80 member companies - ranging from large companies to SMEs and entrepreneurs. The diversity and quality of our members - 70% of which are non-French nationals - largely contributes to our success and to the reputation we have acquired over the last 5 years of existence.

As well as being a powerful businessman, what are the other reasons behind the choice you made to run this Chamber? {Laugh}… thanks, The French Chamber of Commerce plays a critical role in building partnerships and relationships across the French-Albanian business community- this is the reason we founded it. Our policies are guided by a Board of 10 Directors responsible for all major decisions concerning the Chamber's strategy. The team led by Blerina, our Executive Director, is excellent and the members enjoy being part of a dynamic Chamber of Commerce.

CCI France – Albanie, a Strong French-Albanian Heartbeat “The 20 events we organize every year, with personalities from the Albanian and French political and business worlds, offer great opportunities for our members to develop their business and expand their network of contacts,” said President of The French Chamber of Commerce in Albania (CCI France – Albanie), Julien Roche in an exclusive interview with FOLLOW BUSINESS ALBANIA. He said that nearly 420 French companies export to the Albanian market; around 60 of them are large companies.

What is the mission behind the CCI France - Albanie and how has this Chamber contributed to the progress of the bilateral cooperation between Albania and France? It is very simple; everything we do at CCIFA aims to promote the trade between two countries and promote our members.

We provide networking opportunities to give Chamber members an opportunity to share ideas with other business owners. As a French Chamber since 2012, we have organized important events through which we demonstrate our strong business links with France.

How does the current economic situation in both countries affect the overall pace and volume of trade? Nearly 420 French companies export to the Albanian market; Lorem ipsum dolor sit amet around 60 of them are large companies. December 2017

FOLLOWBUSINESSALBANIA TRADE

We can mention, Spiecapag, the project TAP; Safran/Morpho for the biometric passport, Airbus helicopters, Nexter sytem on defense, CNR on energy sector. We have also EGIS, Societe Generale Albania, Selenice Bitumi on mine industry, MPAY for telephone services, Renault, Citroen, Peugeot- Cars

Industry; internet, agriculture, textile, tour operators, tourism…

What you are most proud of as a Chamber and what makes it stand out from the other chambers? Well, we are proud that our members are

loyal to CCI France Albania. The 20 events we organize every year, with personalities from the Albanian and French political and business worlds, offer great opportunities for our members to develop their business and expand their network of contacts.

Looking to the future, how might the Chamber evolve? Some 'spicy' events to look forward for the rest of 2017...

We are in close cooperation with the PACA region (Provence-Alpes-Côte d'Azur); in cooperation with DIHA and other CCI, we organized a Multicultural event – Wine degustation; other event is in social area; also, we aim to promote our members by organizing events dedicated to them.

Thank you Rudina and see you soon at evenings organized by CCI FA December 2017

FOLLOWBUSINESSALBANIA LIFESTYLE

Ledon, the owner of "Le Suitable", the new creative showroom for men, due in December, says that his store will create the competition which does not exist so far in this type industry in Albania. In this exclusive interview with FOLLOW BUSINESS ALBANIA, he underlines: “What would be absolutely different with us is the experience of our clients. They will find in “Le Suitable” dedicated staff who will spend their time on them. We will change everything. The clients in “Le Suitable” will no longer come and hear the common expression “How can I help you?”

December 2017

FOLLOWBUSINESSALBANIA LIFESTYLE

Finally an Exclusive Men Store to Seriously Cater to Gentlemen Our Bespoke Showroom is solely Quality-Oriented, not Brand-Oriented By Rudina HOXHA

December 2017

FOLLOWBUSINESSALBANIA LIFESTYLE

Please, can you describe “Le Suitable” which you will be launching this December? “Le Suitable” is an exclusive gentlemen store which will be inaugurated this December. It will be run by appointments only. We book the time to fully dedicate ourselves to the client. May be two hours, may be the whole day, we will make it his moment, his day. From 9 a.m. to 9 p.m, we will be welcoming people who takes their clothing seriously. We are carefully picking each and every outfit and accessory with the most established providers in the tailoring industry and meeting them personally to choose and create exclusive choices for Albania and the Balkan markets. We are the unique place and professional offering exclusive fabrics from Holland&Sherry, Fox Brothers, Scabal & Novalan. We have proudly introduced Albania and represented Le Suitable at the most prestigious fairs from the Fashion industry in Paris, also we are delighted to have convinced the greatest major key figures to come to Albania and share their knowledge under the form of master classes and courses, for instance in December, we are welcoming Ibrahima Diop; CHANEL Atelier Stylist, from the 02nd until the 20th, it would be a full immersion into the world of Haute Couture & Sartorial like no other. These sorts of activities will be offered and repeated on a bi-monthly basis at least. We are here to grow the market, partner with established local key figures and make it an incontournable fashion place.

Why did you choose Albania? I would say instead “Albania made me chose it.’ I came here just to prospect some beaches for a festival project. Soon I fell in love with the country and its culture. In the meantime, I discovered business opportunities and I wanted to take advantage of them.

How can you describe this store in 5 words? A 1930’s, speak easy, Gentlemen’s Club post prohibition ☺

In what way, will this store make a difference in Albania? Because it is more than just a store; it is a place where you go to get dressed and get to know what you are going to wear, for real. I have noticed a general problem in Albania: the lack of human resources, the lack of attention to the details, to the services from the employees. This is prevalent in different industries. I have friends in hotels, gastronomy, business field, night life business etc. We all agree that there is a problem with the human resources in this country. Most of the young people are currently more

December 2017

FOLLOWBUSINESSALBANIA LIFESTYLE

interested in the numbers of their salaries rather than in the duties and the responsibilities that come along these salaries. So, what would be absolutely different with us is the experience of our clients. They will find in “Le Suitable” dedicated staff who will spend their time on them. We will change everything. The clients in “Le Suitable” will no longer come and hear the common expression “How can I help you?” We will ask our clients what type of cognac they would like to drink, what kind of cigar they would prefer to try. We will get to know each other. We will discuss with one another because we are on one to one basis. I might have two or three clients a week because each will take a lot of time until we meet his needs, make a research on them, pick up the right fabric for them. So we will invest a lot of time and dedication on each and every client. Thus, we will make a difference in this kind of culture, so we will create a competition which does not exist so far.

What kind of targets do you address? There are two segments that I am looking for: the established man who knows what he wants and the other men who, may be are not aware that such services are available to them.

What about the governmental people, the public administration staff etc? How will you attract them? The thing is that the store concept is by discretion because discretion is what brings this category of people to this kind of store. Being recognized by being discreet, being recognized by being knowledgeable, being recognized by having such a state of mind, we will meet each other at some point. So, they will get to know them and they will get to know us.

Curious to know where the brands come from. The Ready to Wear clothing are mostly from Italy, UK and France because they are, I believe, the definition of high quality in the world of fashion . But don’t get confused! I will approach and welcome Albanian designers as well, Finnish designers or from other countries, since we are seeking quality, not names. We are not a brandoriented shop. That’s the mistake that a lot December 2017

of people make. They go after a series of top brands and names that are commercially successful simply because they are commercially promoted not because of their proven quality. Too many are fashion victims or need to make a social status point by wearing name brands. But the cut, the fit, the size, the material do not fit. This is the point where we have to make sure that we make a difference. We will get to know our clients, we will take our time with them. I have met people who do not know the size of their shoes or suit. So, it is time to find what suits you and what makes you happy.

Why only men? There is a very high offer in Tirana as far as the products for women are concerned. On the other hand, there are very few products for men. Women in Tirana are more aware of cosmetics, fashion or shopping whereas the majority of men are more brandoriented rather than quality or product oriented. Since I have arrived in Albania as an expat, I have noticed the lack of services for guys like me who like to take care of themselves, to dress well or to have all the services they need. So, I spotted a business opportunity to create this niche that doesn't yet exist here.

What about the prices? They will be equal to the level of the quality delivered.

I guess the shop needs no advertising. Yes, there will be no advertising. The marketing is the quality of the services we deliver. The word of mouth will be our main marketing method. That’s it

On Appointment ONLY info@lesuitable.com +355 697 39 2800

THE LEADING LAW FIRM IN ALBANIA

Leading Law Firm in

Albania

Partner of Yingke Law Firm China

www.lpalbania.com

FOLLOWBUSINESSALBANIA GO BEYOND

Jeffrey Steiner CEO, New Franchise Media Inc. (senior executive, experienced board director & lawyer involved with international trade, the film & TV industry, real estate, the mining sector and early-stage angel investment.)

Jeffrey Steiner's Testimonial on Mr. Pinto

“I have visited many, many cities around the globe and no other hotel General Manager has as much presence in the “front of the house” greeting guests as Mr. Pinto at the Sheraton Tirana Hotel.”

December 2017

FOLLOWBUSINESSALBANIA GO BEYOND

Mr. José Pinto General Manager of Marriot International

My Albania, My Paradise Found Do you want to see Albania? Start at Sheraton Hotel in Tirana! By Rudina HOXHA

The General Manager of Marriot International, Mr. José Pinto, Portuguese, born in Madeira Island, who has embraced since a very young age a global career in 5 star luxury hotels and have since then lived in 5 continents, landed in Albania in 2014 full of enthusiasm. And from the moment, he got on the plane, he started enjoying the Albanian friendliness, when two young Albanians coming from USA to visit their grandparents started by asking him questions like, “is this your first time visiting our country, what do you do and how long are you staying among other things as what to visit and what food, wine and raki he should taste, while talking about places like Berat, Gjirokastra, Butrint he felt very welcomed. He had never experienced such welcoming people in his travelling around the World. When he landed, the immigration officer said to him: Welcome to the Mother Teresa Airport, Mr. Jose , as he says “What a surprise” since most of immigration officers don’t express such greetings.” Then, she asked him cordially “Is this your first time in Albania Sir?” “Not the first time but the very first minute.” “Wow,” - she replied. Then, she proudly added “Welcome to our country have a good time, see you again!“

December 2017

FOLLOWBUSINESSALBANIA GO BEYOND

And graciousness always makes noise. From that very moment to date, José, in a life-long partnership with integrity, has cherished graciousness and love to and for Albania and its people, each and every day in these three years. Meaningful stories from his previous world experience make him resemble so much to other world leaders. Full of variety and great deals online, the Sheraton Tirana Hotel (http://www.sheratontiranahotel.com), the only 5-star International Hotel in Albania, welcomed the first guests on May 13th, 2003 and is proud to be part of Marriot International Hotels, the only International Hotel Chain with 30 brands and more than 6000 hotels worldwide. In Tirana the glassy building with a big S on standing for Sheraton, shines in the eyes of the people, who just need to walk across the colorful Sheshi Italia (Italia Square) to reach their destination. Among the greenish landscape and fresh air, the Hotel offers different views from different angles and it is considered among the loyal customers to be the only Urban Resort within the City. With an outdoor and indoor pool, a 24/7 gym, luxury shops, cinema, Bank, the culinary temptations, prepared by the best Italian and Albanian Chefs, Sheraton Tirana Hotel is structured to ensure that you unforgettably experience the best of Albanian capital. By the Artificial Lake, the location of the Hotel is strategic. To José, not only this Hotel but the entire country lays in a great geographical position. “Sheraton is not just the place that I work, it is also part of my life. But Albania is the country where I meet East and West cultures and traditions daily,” as he says. “It’s a new learning path in my career and life.” An Alumni of INSEAD Business School & Cornell University, José, equipped with inborn sharp entrepreneurial skills, inherited since very young from his mother, who always advised him “never leave things for tomorrow and always do the right thing always“ and his father, who taught him how important is to seize the first opportunity and be sharp. He has worked and spent his professional time in Dubai- UAE, Iraq, Mexico, Brazil, Egypt,

Saudi Arabia among other countries, but Albania is very particular and so dear to him.

“Because Albanians still have a natural smile, despite of anything and are very hospitable by nature, their happiness is shown through a variety of unforgettable forms and expressions. It has become difficult to find such people around the world unless in countries like Mexico and Brazil,” he says, adding “If with my work, I can contribute to make Albanians happier and more hospitable by enhancing their

skills, creativity and knowledge, I’m the happiest man in the world.” Going by and among many quotes, he says that he always believed that “grilled chicken does not come from the sky,” therefore to be successful you have to love doing things with your heart, be passionate, work hard and you will succeed. In the parents’ house and since kid he heard daily “don’t leave anything you can do today for tomorrow - tomorrow is another day and only God knows what is going to be ….” “I live with my work, I love and appreciate little things. My day starts normally early every day, around 5.30 am. Now and then, I travel on business or to see my family. I dedicate the rest of my time to my job, my people, my friends and during leisure moments, my number one passion is football and music, apart from exploring nature. A mind, full of “crazy ideas”, projects and details, José has succeeded into surrounding the 151 guest rooms of the Lorem ipsum dolor sit amet

December 2017

FOLLOWBUSINESSALBANIA GO BEYOND

Hotel with suspense and transforming them into wonderful big spaces as colorful, young, playful, as sensual, and classy to remind you one name: Sheraton, a “Marriot International” Hotel. José is a model in leadership style, communication skills, promotion and developing human capital, catalyst of change in the organization and quality service delivery, while remains on top of all, an inborn finder of ways to maximize profits and create revenue streams. To complete it, art, which is in his genes, contributes a lot. He has successfully launched the Albanian Night, Flash Back Nights and many other creative events which are different than the common known ones, as he says “ I can tailor your dreams and turn them into a reality “ . On the other hand, one of the works of the famous Albanian, with several Guinness winning awards, Saimir Strati, whom he admires and has a lot of respect for his achievements throughout the World including Portugal, decorate the premises of the Hotel. This real piece of art has caused a sensation. To continue with, the Paired Dining Experience, inviting the guests to explore the small crafted dishes

Lorem ipsum dolor sit amet Infinity Bar

paired perfectly with Sheraton wine selection. All of these nice dimensions ensure a pleasant dose of art and culture to be enjoyed by the guests, visitors and all Albanians. A profound admirer of art and culture, José has other plans to nurture them. Meanwhile, a lover of Albania, its people, nature and virgin natural beaches, he takes early morning walks on the Park and around the lake to get inspired, to embrace the day to day challenges with full mindset and energy. To him, this is the best part to start the new day.

For the moment, he is simply thrilled working to enhance the hotel top and bottom lines along with and creating his next professional adventure, and you know what, it will be in Albania and for the Albanians

The Fifth Floor Lounge

December 2017

FOLLOWBUSINESSALBANIA MAGAZINE CHAPTER

Green Coast Resort, The Future of Luxury Resorts! This magical coastal oasis is a true heaven on the Ionian coast! The "Green Coast Luxury Resort" is being built in the wonderful landscape and fresh air of Palasa, on the coast of the Ionian Sea, one of the most beautiful beaches on the Albanian Riviera.

Lying on an area of 20 hectares, this mega project is one of the best resorts in Albania and the Balkan region. The resort combines residential and tourism buildings offering a variety of villas and apartments, thus making it unique in Albania. An important part of this project is Lungomare, a seaside promenade that December 2017

FOLLOWBUSINESSALBANIA MAGAZINE CHAPTER

will function as an entertainment and business center. This Luxury Resort will feature a 5 star hotel that will also be distanced from the residential area. According to official sources from Green Coast, the hotel will be an international brand of the best standards. "Green Coast Hotel" will offer you the true dimension of luxury. A special construction, combining modern architecture with the typical elements of the Albanian Riviera area, built with high

quality and designed for full comfort, will offer a selected service to itsâ&#x20AC;&#x2122; privileged customers. The hotel will welcome visitors throughout the year, so guests will enjoy the nature of this wonderful place during all seasons. One of the main advantages of this resort is its strategic location, which in addition to the beauty of the nature, also provides proximity to other touristic locations rich in historical and cultural values. Here we mention Vlora and Saranda that are

about 1 hour away, or Himara that can be reached within 30 minutesâ&#x20AC;&#x2122; drive. The location at the resort also provides great opportunities for sport lovers to indulge in various sports activities, such as sailing, diving, canoeing, parachuting or exploring the sublime and almost untapped underwater world. The professional guides will be hired to organize tourist trips around the villages, taste the exquisite local foods, enjoy the scenery, and visit archeological places and other historical sites.

In the winter, the Green Coast Luxury Resort will provide special dedicated areas to the locals or the hotel guests to play winter sports.

December 2017

FOLLOWBUSINESSALBANIA MAGAZINE CHAPTER

Green Coast is the project under development that will bring a new standard in the Albanian tourism with dedicated and specialized services; a high quality of life and besides all, will offer new investment opportunities for its current and future investors.

What is "Renting Programme" - Renting Programme is a program (possibility) aimed at the quick return of investment for every owner, any unit who is willing to sublet their villas or

Green Coast management team is offering to all investors and buyers either local or international the possibility of getting a quick return for their investments by introducing two well known concepts: "Property Share" and "Renting Program".

Property Share What is Property Share - â&#x20AC;&#x153;Property Share" is a joint ownership investment where two or more individuals can buy a property, by applying different percentage sums totaling to the amount of the unit they are interested. The rights and obligations between the co-owners are divided based on these quotas, including the acquisition of the ownershipâ&#x20AC;&#x2122;s title with regular documentation. The property purchased using this scheme may be used for personal or business purposes. This way, the individuals, who cannot afford to get one unit on their own, will be able to have the property and benefit from having it while sharing it with family members or friends as co-owners. 28

December 2017

FOLLOWBUSINESSALBANIA MAGAZINE CHAPTER

apartments. Once agreed, the household owner and Green Coast sign a management agreement based on which Green Coast will find tenants to rent the unit of the owner according to a predetermined plan approved by the owner where the days used for personal purposes are excluded from this agreement. This program, completely managed by the Green Coast administration office, will be available to all unit owners in Green Coast as an offered service, for both sole owners and co-owners through Property Share. The most interesting part for Green Coast residents is certainly the combination of both investment programs in order to get the best out of their properties: to be owners at a luxury resort and to have a return of investment within a short time.

Foreign investorsâ&#x20AC;&#x2122; eye of - Green Coast Luxury Resort! Many international tourism magazines are mentioning Albaniaâ&#x20AC;&#x2122;s progress in terms of standards of living and tourism. One of them was Vanity Fair, which recently dedicated many pages to the Albanian tourism. It is obvious that international tourists love the identification of Luxury resorts and Green Coast presents an excellent choice for them. The number of tourists visiting Albania is growing and so is their tendency to consider Albania not only a holiday destination, but also as a destination to live and invest. "Green Coast Luxury Resort" is an excellent opportunity for everyone, welcoming all foreign investors who are looking for the most beautiful and luxurious resort that guarantees a quick return of investment

For more information, please visit: www.greencoast.al or contact: info@greencoast.al, +355 66 20 55 251

December 2017

FOLLOWBUSINESSALBANIA DIPLOMACY

proper balance, as necessitated by current political developments and actual needs, between tasks related to the V4’s common voice in the EU, preserving the importance of traditional policies (cohesion policy and common agricultural policy), cooperation with neighbouring and other European countries, as well as V4 activities related to global partners, global issues and the further strengthening of the V4 brand.

Hungarian Presidency of the Visegrad Group From July 2017 to June 2018, Hungary is holding the rotating Presidency of the Visegrad Group for the fifth time. The importance of the Visegrad Cooperation, based on the principles—mutual trust, flexibility, and a focus on common traditions, values and interests—guiding the V4 since its founding in 1991 has been growing recently. In the previous 26 years the Visegrad Group has been actively representing regional interests, since 2004 within the European Union, while contributing to the prosperity and stability of the continent via their economic performance, cooperation aimed at facilitating connectivity, support towards the neighbouring Western Balkans and Eastern Partnership regions, as well as a responsible approach to the unprecedented migration crisis. The V4 countries constitute stability and growth in the European Union, and have the legitimate intention to contribute substantially and as equal partners to the dialogue on the future of the EU.

Meeting of V4 countries + Slovenia, Romania, Bulgaria, Estonia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Albania, Macedonia and Kosovo in Budapest. Oct. 2017

Efficient regional cooperation in the V4 and V4+ frameworks remains essential, especially in light of the changes and challenges affecting our region and the whole continent. Under the Hungarian Presidency, crucial issues such as the United Kingdom’s withdrawal from the European Union, the ongoing debate on the future of the EU, including the social dimension—with significant impacts on the European competitiveness—, discussions on the EU’s post-2020 Multiannual Financial Framework, Cohesion Policy and Common Agricultural Policy will require constant V4 coordination and proactive presentation of common positions. Meanwhile, the Presidency will strive for reinforcing the Visegrad Group as a stabilising factor in relation to current external challenges such as the migration crisis and the volatile security environment in our Southern and Eastern neighbourhood. In this context, the Hungarian Presidency will focus on areas in which the Visegrad Cooperation can deliver tangible results and added value based on specific common objectives in fields ranging from EU policies to global issues, in the following thematic structure: 1. European Visegrad 2. Regional Visegrad 3. Digital Visegrad 4. Global Visegrad The Hungarian Presidency builds on the goals and achievements of previous V4 Presidencies. The priorities also reflect a

The motto of the Hungarian Presidency, V4 Connects, reflects the significant positive impact of the Visegrad Cooperation in connecting the four countries in terms of politics, economy and culture, while also referring to the Presidency’s focus on our tasks related to connectivity: improving energy and transport links in our broader region, and working on a well-connected, innovative region ready for the digital age. Equally important is the V4 Presidency’s commitment to further improving dialogue, trust and cooperation between the V4 and other partners within the EU and globally. The V4 connects countries, governments, people, ideas and values in an inclusive and open manner. The V4 is determined to build on the power of connectivity in the broadest possible sense in order to find common solutions to challenges affecting the Visegrad Group as part of the broader European community. The ability to renew and adapt to new realities, while preserving the basic V4 principles, has always been a strength of the Visegrad Countries and the V4 format. Accordingly, along with planned joint actions, the Hungarian Presidency stands ready to swiftly coordinate adequate joint V4 responses to unexpected developments.

Hungary Supports Albania In the Framework of V4 Presidency Last September, Krisztina Dóra Varju, Ministerial Commissioner responsible for the implementation of Hungary’s V4 Presidency paid an official visit to Tirana where she was received by Albanian Deputy Foreign Minister Odeta Barbullushi. Both they consulted on the preparations for the summit of the V4+Western Balkans Foreign Ministers, held in October 2017 in Budapest. They underlined the support provided by the V4 for December 2017

FOLLOWBUSINESSALBANIA DIPLOMACY

the Western Balkans, and the state of the excellent Hungarian-Albanian relations. On behalf of the Hungarian V4 Presidency, the Ministerial Commissioner paid a visit to the headquarters of the Western Balkans Fund established with the assistance of the V4 countries where the directors of the Western Balkans Fund and the International Visegrád Fund signed a cooperation agreement in her presence.

Western Balkans Foreign Ministers will be held in October in Budapest. At these meetings, the parties usually review the progress of the enlargement of the EU. The event also provides an opportunity for Hungary and the Visegrád countries which also support the enlargement of the EU to draw the attention of the European institutions and Member States to the importance of this political area. The Ministerial Commissioner’s visit was further prompted by the fact that the Tirana-based Western Balkans Fund, which was established by the Governments of Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro and Serbia with the support of the V4 based on the model of the International Visegrád Fund which has operated successfully for 17 years, started its operation officially.

addition to the Ambassadors of the V4 and Western Balkans countries accredited to Tirana and the local EU delegation, the signing ceremony was also attended by representatives of the Albanian Foreign Ministry, local non-governmental organisations and the Albanian press.

Krisztina Dóra Varju, Ministerial Commissioner responsible for the implementation of Hungary’s V4 Presidency in Tirana. Sept. 2017

The Hungarian Presidency of the Visegrád Group particularly supports the EuroAtlantic integration aspirations of the Western Balkans and the high-level political dialogue conducted with the Western Balkans partners, thereby contributing to the region’s stability which is a strategic interest for Hungary. The annual meeting of the V4 and

Hungarian Minister of Foreign Affairs and Trade Péter Szijjártó welcoming his Albanian counterpart, Mr. Ditmir Bushati. Oct. 2017

December 2017

Beata Jaczewska and Gjergj Murra, the Managing Directors of the International Visegrád Fund and the Western Balkans Fund, respectively, signed a cooperation agreement between the two institutions on 16 September 2017 in Tirana. In

Hungarian Minister of Foreign Affairs and Trade Péter Szijjártó (R) shaking hands with his Kosovo counterpart, Behgjet Pacolli.

In her welcome speech delivered at the event, Ms Varju highlighted that the V4 countries will pay particular attention to providing support for the Western Balkans countries, and the promotion of regional cooperation and measures serving to facilitate their integration, also in the future. Hungary has therefore undertaken a significant role in the establishment of the Western Balkans Fund right from the beginning. With the establishment of the Fund, the countries of the Western Balkans further testify to the fact that they are ready to take action for regional cooperation, the adoption of a united stance, and the promotion of good neighbourly relations and peace. Hungary supports these efforts, in harmony with the objectives of its V4 Presidency. The Western Balkans Fund will support social projects to be implemented with the participation of multiple countries, with a view to strengthening regional cooperation and the establishment of relations between the region’s populations and organisations. The feasibility of the establishment of such an institution was first investigated by Hungarian experts, and the V4 countries jointly supported the project. The agreement on the establishment of the Fund was signed in 2015 in the presence of the V4 Foreign Ministers. Following the ratification procedure, the documents necessary for the operation of the Fund were approved by the Western Balkans Foreign Ministers at the beginning of September Minister Ekonomi speaking at San Pietro Resort

FOLLOWBUSINESSALBANIA EASYPAY ALBANIA

THE MOST INCLUSIVE PAYMENT AND MONEY TRANSFER SOLUTION IN ALBANIA MAKING PEOPLE'S LIVES EASIER. EasyPay is the only electronic money issuer providing real time payments in Albania. As an eWallet solution, EasyPay is available online, mobile and offline through 320 agents all over Albania. It offers a large portfolio of local services to both the banked and unbanked, who can choose to top up their account with a credit or debit card, bank account integration or with cash at one of the EasyPay agents all over the country.

Last year, Easypay partnered with RIA Financial, the third biggest MTO worldwide and now provides cheap remittance services to low and middle income households. EasyPay’s most recent service, tax payments, is an important step in the process of tax reforms in Europe. EasyPay’s main focus is financial inclusion, considering that 60% of the Albanian population is unbanked. EasyPay’s contribution to the local market has been acknowledged with various awards including “Best performance company in ICT sector, 2014”, “Woman of the year in ICT, 2015” and “Brilliant Entrepreneur” (from the Embassy of Netherlands in Albania). Recently, EasyPay became the first Albanian company in history to get nominated in the European FinTech Awards 2017 and managed to get selected as one of the Top 3 companies in Europe for Financial Inclusion. December 2017

FOLLOWBUSINESSALBANIA EASYPAY ALBANIA

The European FinTech Awards is the place where the most innovative and disruptive companies in Europe are awarded by a top-notch jury panel, which took place on the 27th of September, in Brussels. The panel of judges for the EFTA consisted in some of the leaders of the financial sector in the world, from institutions such as Citi Bank, BNP Paribas, European Commission, HSBC, VolksBank, Uber, Lloyds banking Group, Unicredit Group, Allianz Group etc.

This will mark the beginning of EasyPayâ&#x20AC;&#x2122;s international journey, considering its plans to expand in the region and the beginning of negotiations with Kosovo and Macedonia

December 2017

FOLLOWBUSINESSALBANIA ECONOMIC PROSPECTS

Albania by 2020 “Clarity of Vision” by 2020 By Morena Sheta

If by random it is googled any country’s name with “by 2020” the sense of momentum is perceived just by revealing special events, brilliant shows, ambitious targets to be achieved by countries all over the world. Is it a jubilee year and if yes in what kind of perspective can it be sensed? Probably Kayne West will intend to run for president in 2020, investor Ron Baron claims that Tesla stock will soar to $1,000 up to then and according to the Economist Intelligence Unit, the economic power will shift to Chinese economy over the US based on the purchase power parity (PPP) exchange rate.

Based on common sense global human psyche has cumulated special notions to build up the momentum of the year 2020. Leaving aside involuntarily forces, in business world number 20-20 encodes the foresighted acuity and reveals the long pathway towards “clarity of vision”. The year 2020 weights important technological, political and economic nationwide events taking place, which ignites the secret desire of no matter of any obstacles “we will once again be living in “the ’20s”.

Pillars of Development in Europe The toughest challenge for Europe 2020 is expected to be the accomplishment of the seemingly inevitable gap between grand visions and aims on the one hand, and the hard grind of implementation on the other as Intereconomics claims. The highlight of 2020 Strategy for Europe will be established on Smart, Sustainable and Inclusive Economy. From the Lisbon 38

Strategy (2000-10) to the Europe 2020 Strategy the chances of better coordination and guidance for policymaking in the EU and member states are enhanced. In depth the program is developed according to seven flagships such as: - Developing digital agenda for Europe, creating innovation union and engaging youth on the move for Smart growth. - Managing a resource-efficient system for Europe and establishing an industrial policy for the globalization era for Sustainable growth. - Creating an agenda for new skills and jobs and acting upon a European platform against poverty for Inclusive growth. Three years from now the clear targets to be reached by Europe are for employment to score a rate of 75% of 20-60 year old employed. To support labor force with knowhow as a long term plan, in education field demands to reach a school dropout rates to below 10%; at least 40% of 30-34 year olds to have completed third level education. In terms of innovation and competiveness 3% of the EU's GDP should be invested in R&D/innovation. EU aims to reduce greenhouse gas emissions by 20% compared to 1990 levels, and aims to get 20% of its energy from renewable energy sources and increase energy efficiency by 20%. To invest on inclusive economy the target is clear to reduce the number of people living in or at risk of poverty and social exclusion by 20 million.

In the Process of Enlargement by 2020 Interesting enough for emerging countries is that they don’t have the privilege to set on their own long term vision for their country. Developing countries have to adopt to global arena strategies and adjust their targets according to what it demands to be accomplished in order to level up. Searching for a glimpse into the future of Albania the best reference is to study what is on the December 2017

FOLLOWBUSINESSALBANIA ECONOMIC PROSPECTS

Tourism to GDP was ALL127.7bn, 8.4% of total GDP in 2016 and is expected to reach to ALL244.0bn, 10.8% of total GDP in 2020.Visitor exports are a crucial component of the direct contribution of Travel & Tourism.

plans of international presence for this country. To contribute to the “EU 2020” strategy, for smart, sustainable and inclusive growth for the first time a program called “BalkanMed” addresses the Balkan Peninsula and the Eastern Mediterranean Sea together. The program supports two main targets such as “Entrepreneurship & Innovation” and “Environment” and in total accounts a budget of 39.727.654.00 Euros. Albania belongs to this program together with five countries, three EU member states Bulgaria, Cyprus and Greece and one candidate country the Former Yugoslav Republic of Macedonia. On a holistic perspective, the process of enlargement aims to make it happen that “the future of Albania lies in the EU” as Federica Mogherin has claimed recently at the Bled Strategic Forum. During timespan of 2018-2020 with the assistance of the EU, Albania is expected to have allocated 66.3 million EUR for Democracy and Governance, 34 million EUR for Environment, 38 million EUR for Transportation, 28 million EUR for Competitiveness and Innovation, 50 million EUR for Education, Employment and Social Policies and 52 million EUR for Agriculture and Rural Development.

tremendous growth in terms of tourism, foreign capital investment, extraction of raw material, allocation of resources and development of export- import. Very soon Albania will be seen externally as potential market rich in oil resource and deemed worthy to invest in. Common interest of Albanian Government to increase inflow streams and for Internationals to get supplied with cheaper price set will further utilize Energy Sector and ignite diversified action steps to exploit this market. By 2020 the focus will be to increase the security of energy supply for the Albanian consumers and continue the progress towards greater integration of the Albanian energy market into regional Western Balkan market and broadly the European market with SHELL presence and TAP Pipeline completion. Up to now tourism has served insignificantly to attract FDI rather than helping to foster brand image of Albania as a hot spot touristic destination. According to World Travel & Tourism Council the direct contribution of Travel &

There are more to be done in tourism sector in Albania, which I see as one of the main sectors, as well as agriculture to boost the economy of Albania. By 2020, international tourist arrivals are forecast to total 6,250,000, generating expenditure of ALL419.4bn, an increase of 6.2% pa. The wave of internationals in Albania-mostly from Poland, China, Netherlands and Czech Republic- has already started to give positive indicators in the progress of real estate market mostly referring to legislation and long terms investment in the South of Albania. In long term this sector will continue to be strong so long as the investment and development takes place in an open and sustainable manner for Albania. Till 2020 there is a long way of progress merged with challenges and obstacles to achieve the great foresighted nationwide vision. The predictions for near- term future have captured global human psyche towards jubilee year of 2020. What is left under each ones responsibility is to align globally and impact as much as possible locally, to reach the acuity standard and fulfill the momentum of “living once again in “the ’20s” by 2020

A Glimpse into the Future of Albania Before and after summer peak most prestigious magazines such as Forbes, Le Figaro, New York Times and many others have been spotting Albania as hot destination for internationals. If globally attention is at Innovation, locally the potential relies on the International Presence. Foreign Direct Investment by 2020 in Albania is expected to experience December 2017

PDATE U S S E BUSIN Doing Business 2018: Albania Ranks 65 in terms of Ease of Doing Business Economies in Europe and Central Asia including Albania continued an active program of reforms to improve their business climate, to create jobs and spur growth, according to the 15th anniversary edition of the World Bank Group’s annual Doing Business 2018 report. Released on October 31, 2017, Doing Business 2018: Reforming to Create Jobs, records 44 reforms in the region in the past year, bringing to a total of 673 the number of reforms enacted over the past 15 years, according to a press release of World Bank Albania. This year, Albania ranks 65 in terms of ease of doing business, compared to 58 in last year’s report. The main reasons behind this change are significant improvements in other economies’ business regulatory environment compared to Albania, as well as some methodology refinement and data revisions.

• Albania strengthened access to credit by introducing amendments to the Civil Code and the Law on Securing Charges and by adopting a new insolvency law. A security interest can now be granted over any type of movable property – including tangible and intangible assets – and secured creditors are given absolute priority within insolvency proceedings; • Albania amended legislation to reduce the maximum number of hours (including overtime) allowed in a workweek and to mandate that women and men be given equal remuneration for work of equal value

“On the distance to frontier metric, Albania’s score went from 67.74 in Doing Business 2017 to 68.70 in Doing Business 2018, using a comparable methodology,” says Maryam Salim, WB Country Manager for Albania. “This means that throughout the last year, Albania has improved its business regulations, as captured by the Doing Business indicators in absolute terms—the country is narrowing the gap with the global regulatory frontier. It’s a positive move.” More specifically, Doing Business finds that Albania implemented substantive changes in the local regulatory framework in the following areas in 2016/17:

Hungary Donates Orphanages in Shkodra The Embassy of Hungary in Tirana and a Hungarian company called “Hunnia Kristály Ltd.” offered a thousand pieces of unbreakable canteen tableware worth about 2000 EUR to three Orphanages in Shkodra. The official donation ceremony took place on August 3, 2017 in Shkodra city at the presence of H.E. Mr. Antal Heizer Ambassador of Hungary, Mrs. Voltana Ademi Mayor of Shkodra, Mr. Kliti Hoti Honorary Consul of Hungary and the Directors of the Orphanage Houses. REPETA, the unbreakable tableware line, is the result of the development of Hunnia Krstály ltd, a company which is an active member of the Hungarian catering sector. Every day, on every tray of a canteen or cafeteria there are at least four basic bowls: serving bowls, salad plates, soup bowls and dessert plates. The REPETA products is a new brand tableware line that combines the advantages of melamine and porcelain. REPETA tableware is a perfect catering asset for nurseries, kindergartens, hospitals as well as for prisons. Furthermore it is user-friendly: easy to avoid damage or 86 42

fracture since REPETA is highly resistant to fraction and weighs only half as much as porcelain, which is essential for a small child carrying a tray of bowls and plates with full of food. It is a pleasure for the Embassy as well as for the Company to bring joy to the residents of three Orphanages and improve the standard of living of the kids this way. We do hope that REPETA tableware will serve these children for a long time and they will be enjoying having meals. We would like to thank the Company for this generous donation that will certainly contribute to the development of quality of life in the Orphanages For more information please contact the Embassy or visit: https://hunniakristaly.hu/

Dutch Embassy Promotes Women Entrepreneurship

View from the event dedicated to women in business.

On 2nd of October, the Dutch Embassy in Tirana in cooperation with “Together for Life” and the Network of Albanian Women Entrepreneurs (NAWE) organised an event dedicated to women in business. This fair brought together women entrepreneurs, social business initiatives, civil society and other partners in a setting to connect and inspire. The Ambassador of the Kingdom of the Netherlands, Dewi van de Weerd, welcomed the guests and highlighted Dutch efforts to promote a sustainable entrepreneurship culture, which encourages women entrepreneurship as key to inclusive economic growth. December 2017

She said: "The high interest we had while organizing this event shows that women want to grow, connect and cooperate in a business-for-business model. I believe the country is clearly navigating past limitations which have traditionally held back women entrepreneursâ&#x20AC;? The event was also greeted by Deputy Prime Minister, Mrs. Senida Mesi, and Minister of Entrepreneurship, Mrs. Sonila Qato

Japan's Ito Visits Berat The Ambassador of Japan to Albania, H.E. Makoto Ito, visited the city of Berat last August. This visit follows the growing interest of the Japanese companies in promoting Berat. The latter was recently chosen among the 30 most beautiful cities of Europe.

Tirana Municipality Tests the First E-Bus On October 26, 2017, the Tirana Municipality tested the first e-bus, thus marking a great step towards the modernization of the public transportation in the capital. In the presence of Tirana Mayor, Erion Veliaj, Minister of Infrastructure and Energy, Damian Gjiknuri, Minister of Environment and Tourism, Blendi Klosi and the Polish Ambassador to Tirana, Karol Bachura, the Polish company, "Solaris", whose buses are being used in 32 world countries, introduced the e-bus which was tested in the urban line Kinostudio-Kombinat. During this ceremony, the Tirana Mayor, Erion Veliaj was expressed happy with this big change while added that by using this technology, the Albanian capital is following the same development step like many other developed countries. Veliaj considered this a daring step which will ask for many changes in this market

During this visit, the Ambassador was received by the local mayor, Petrit Sinaj. Both they discussed about the cooperation of bilateral interest in many fields with a priority on cultural and historical tourism. The mayor also informed the Ambassador of the measures taken by the local authorities to maintain the status of this city as protected by UNESCO. "We discussed with the Mayor about the exchange of knowledge and assistance in case of natural disasters through JICA (Japan International Cooperation Agency - JICA) as well as the future cooperation in the field of tourism,â&#x20AC;? Ito said after the meeting with Sinaj Japan's Ambassador to Albania, H.E. Makoto Ito in the Office of the Berat Mayor,Petrit Sinaj

Erion Veliaj (R) with Polish Ambassador to Tirana, Karol Bachura (C) and EBRD Albania Head, Matteo Colangeli (L)

Maryam Salim Takes the Lead of World Bank Albania Ms. Maryam Salim is the new Country Manager of the World Bank for Albania. Salim has around twenty years of experience in the World Bank, during which she has led a number of Program and Policy reform initiatives. Prior to this position, Ms. Salim was Advisor in the Office of the Chief Executive Officer and Senior Vice President for Operations. She worked also as Operations Advisor and Program Leader for Investment Project Financing. Ms. Salim joined the Bank as a Young Professional in 1998 and has worked in health and social protection programs in the Africa, Europe and Central Asia, and East Asia and Pacific Regions. A Tanzanian national, she holds a Masters in International Economics and International Relations from the John Hopkins University, Paul H. Nitze School of Advanced Studies and a Juris Doctor from Georgetown University

December 2017

FOLLOWBUSINESSALBANIA START-UPS

Have a Brilliant Marketable Concept? Embrace the Chance to Sell It in UK By Rudina HOXHA

Recently HM Ambassador of UK to Albania, Duncan Norman launched the UK-Albania Tech Hub Initiative. It supports the partnership between Albania and the UK in the technology sector, aimed at boosting tech start-ups in Albania and creating opportunities to do business with the UK.

“So, what we want to do is to help encourage that to grow and to be successful and through that, to help build Albanian economy and also help build the links between UK and Albania,” the UK Ambassador explained in an exclusive interview with FOLLOW BUSINESS ALBANIA.

You can find it in the link below : https://www.gov.uk/government/new s/uk-albania-tech-hub

A fan of technology, the Ambassador highlights that this initiative is all about a marketable concept.

The Ambassador thinks aloud that in Albania, there are lots of people, particularly, younger people, who have brilliant concepts for the start-up technology.

“It needs to be something that creates a product which is sellable and ideally not only here in Albania but even in the UK market in order to establish those links,” he underlines.

Recently the UK Embassy in Tirana launched the Tech Hub initiative. In your view, what is so interesting about this initiative which made the Embassy to embrace it? I think for every country the economy makes up for a major part of one’s development. That’s true about Albania, about UK, about every country. For the UK, the digital area is of a major part of our economy. A lot of our economy is based on digital. And what we have seen in Albania over the last few months and I have met quite a number of entrepreneurs is that there are lots of people, particularly, younger people who have the most amazing ideas about how to make the most of the digital opportunities that exist in Albania. So, the people have some brilliant concepts for the start-up technology. What we want to do is to help encourage December 2017

FOLLOWBUSINESSALBANIA START-UPS

that to grow and to be successful and through that, to help build Albanian economy and also help build the links between UK and Albania.

Is UK Embassy going to commit itself in helping the young start-ups to meet the vital criteria of this tech hub initiative? We created this new initiative, called the UK-Albania Tech Hub, in partnership with the British Council Albania. It is an idea and a concept which has been used elsewhere in the world but never in this region. What we are doing is that we have opened up a competition for people to apply, who have start-ups initiatives. We are looking for people who fundamentally have a brilliant concept which can be turned into a business opportunity. Ideally there must be some kind of product ready. It is desirable they may have started to sell this product on the market but that is not absolutely essential. What we want is the idea. We are going to conduct a series of part-time training sessions in Albania who will be taught by experts arriving from the UK. They will help the participants develop entrepreneurial skills by assisting in the development of their ideas and concepts. The best of those who are selected will be provided with a further opportunity; the chance to visit the UK, arrange meetings with UK-based tech companies and pitch their business with the hope of winning contracts and business in the UK. This will be an amazing opportunity for them to turn their idea into a potential international business.

key companies but we are keen to expand this program if it is successful.

Mr. Ambassador, in your view, what is so important for the applicants to have in mind before applying? As I mentioned before, it is about having a fundamentally brilliant concept, something that should be marketable. It needs to be something that creates a product which is sellable and ideally not only here in Albania but even in the UK market in order to establish those links.

How do you see the impact of technology in workplace and in the economy of oneâ&#x20AC;&#x2122;s country? When I started working, I did not have a computer at my desk, and within a short period we now find ourselves working in an environment where almost everything we touch is digitalized. The UK Government has been heavily involved in creating a space whereby tech companies can thrive and subsequently the economy can grow. We have the advantage of being involved in technology for a long time. We have got an environment that is there not only to enable but even to support digital start-ups such as the legislation, the tax environment which is very friendly for the digital start-ups. So, we have all that support that the companies need.

I think that is a big stimulation! Yes, indeed, I think so.

What is your vision about the Albanian start-ups landscape? Do you think they are growing fast though still in its first stages? What we see in Albania is that there are some brilliant ideas and some young companies, young people who own these companies which can potentially be very successful. So, what we want to do is not only to help those companies but even to work with the Albanian government to try create a great new environment which is going to be as conducive as possible for these companies to become a real success. Currently our program is quite small. We are just working to identify the December 2017

The UK also has a long history of collaborating with others to encourage innovation; UK-ALBANIA Tech Hub is one of the ways in which both countries can collaborate to encourage innovation and a healthy business environment to the benefit of the economy.

So, you are a fan of technology? I am a huge fan of technology and also I have a teenage daughter who is even more a fan of technology. I am active on

social media such as twitter; digitalization has even changed the way diplomacy is conducted.

Are you afraid of the future of technology? Experts warn the era of robots. I think it is hugely exciting. I think the technological advances that are being made not only in the digital area but across the life areas are extraordinary. So essentially, booking the ticket to be a tourist to the moon is not frightening but a fantastic opportunity. It makes our lives easier and more exciting. The way we can communicate and keep in touch with friends from all over the world makes such a difference to the lives of the people today. And I think it is something wishfully embraced. If we can get the robots to do some of the boring jobs, I should be more than happy.

Will the UK Embassy broaden its involvement in technology to contribute in the public administration reform for example? We are closely working with some of the ministries in Albania, for example the Ministry of Interior, the Ministry of Justice about the way they work and helping them to be more efficient. And that kind of work will continue. It is slightly separated from this program which is tailored to start-ups tech companies. And we will look and see how successful this is. If it works, then we will see whether we can upscale it to be able to have a bigger impact.

Thus having a bigger effect on the economy of the country and I think providing those hopes and opportunities for a kind of group of young people who sometimes can feel slightly disadvantaged 45

FOLLOWBUSINESSALBANIA REAL ESTATE

Our venue spaces can transform your request into important topics that will turn any type of event to a successful result. To ensure this, we always recommend to our partners and our future partners to take their time to come and view our premises. During the visit, the space will be approached, checked, visionary planned and approved.

TBP offers you three types of Venues. Berlin Hall, Tirana Hall and Sofia Meeting as Conference Rooms, Events, Locations, Workshops and any other type of event. Tirana and Berlin Halls, located on the ground floor of Building 07, are distinctively designed for conferences. The Halls can seat from 60 up to 350 people and are flexible adapted to your request by providing all-inclusive services. Fully covered with audio system, video projector, microphone, free internet access, catering, MKT spaces and tools for advertisement, media space etc. Tirana and Berlin Hall have hosted some of the biggest events in Albania and will continue to welcome others in the future. Sofia Meeting Room can seat up to 15 people. It is located at Co.Working area in the first floor which is perfect for small staff trainings, meetings, sales training and bank workshop in a warm business space. You may place your banner, use our workshop tools and present your theme either with the TV screen or with the TV projector. These spaces have natural light through room high windows, and feature German standards, such as: acoustic ceiling, lighting, active board for creative and various presentations connected by PC, laptops or mobile devices, etc. Our goals is to build Great Corporation, bring innovative dĂŠcor, increased technology and unique experience that go beyond the everyday offer.

Conference Rooms And Event Venues Are you searching for a venue place for your meetings and events?

Tirana Business Park venues offer different sizes of flexible spaces by providing all the necessary facilities, tools, high standards services, green environment, pick up service, security, parking space up to 270 spaces and many more.

December 2017

FOLLOWBUSINESSALBANIA REAL ESTATE

Some of the events that took place in our premises are: - 8th German – Albanian Business Conference, during Dr. Angela Merkel’s visit in Albania - 2nd Hydro Tech Albania Conference & Exhibition - The Journey to Digital, Huawei 2016 Truck Roadshow - Conference with the Albanian Ambassadors in the world - Children’s Day with Vora’s Municipality kindergarten and S.O.S Village Children - All Web – The First Digital Marketing Event in Albania - DIHA Assemblies - World University Service (WUS) warm up trainings with students. - NOA internal Staff Workshop - AIDA’s different internal and external meetings, workshops and conference - Startup Weekend - Startup Live - Co.Morning Coffee event in collaboration with different companies and many more © tiranabusinesspark.com

December 2017

FOLLOWBUSINESSALBANIA PROPERTY

Vala Mar Residences: An Investment Lorem dolor sitSeason amet foripsum Every Vala Mar Residences is a recreational destination for individuals and families who are nature lovers, but also seek security, construction with quality and infrastructure.

Spanning over just 310 meters in the Adriatic Sea, Lalzi Bay is one of the most beautiful beaches in the Adriatic Riviera because it remains untouched by the massive tourism and has smooth sand.

The buildings of this community, including villas and apartments of various types, are located amidst the characteristic greenery of the area, and they face the golden coast of Lalzi Bay.

Vala Mar Residences is a result of combining two names: vala means “wave” in Albanian and Mar comes from Latin meaning “sea”, i.e. a wave sea. That shows clearly that your home is by the sea. Also, the villas are all named after the different shades of the blue color of the sea at different seasons: Celeste, Azurre, Ultramarine, Sapphire and Iris.

The community provides a variety of services, facilities and entertainment alternatives that ensure a pleasant stay.

Vala Mar Residences, one of the many eye-catching construction projects of Mane TCI, part of BALFIN Group, is being built over a 18 ha pristine land by the Adriatic Sea in Lalzi Bay.

Offering maintenance and security 24 hours/7 days, this complex ipsumtypologies dolor sit amet provides 168 villas and 450 apartments Lorem of various for December 2017

FOLLOWBUSINESSALBANIA PROPERTY

the competitive project and the brand are the main reasons why these villas and apartments are so attractive to families and people who enjoy spending their weekends and holidays in a seaside community. Prices vary from a number of factors: the distance from the sea, the surface, the floor. However, for the unfurnished apartments the prices vary from a minimum of 60,000 euros, including a free parking lot.

the touristic and residential clients. They are surrounded by pines, sea view, abundant public spaces, a spacious avenue 11 m wide and a bike lane where people can walk and enjoy the wonders of nature, feel the sea breeze. In addition, it encompasses a bar restaurant, health center, recreation center, a kid-zone, a supermarket etc. As a strategic investment, Vala Mar Residences is a community located 38 km from the only international airport of Albania - Mother Teresa, a great asset to the visiting foreigners, 26 km from the center of Tirana and the port of Durres city, 268 km from Prishtina, Kosovo via Morina border, and 300 km from Skopje via QafĂŤ-Thana mountain pass. "The project has shown a great care to nature and it maintains a level of exclusivity and privacy that is unparalleled in the area. Each villa and apartment is designed

with the client-inspired architecture in mind, has a quick and easy access to the sea and is surrounded by lush pine trees,â&#x20AC;? says Igla Gjoka, Head of Marketing at ManeTCI. The villas and apartments have unique designs but come standard when it comes to the number of floors - villas are all two-storied and they are 13-15 meters away from one another while the apartments are three-floor. She highlights that this resort embodies the best standards and approach in construction and services, making it a favorite destination for families and couples, all year long. The construction quality is excellent. The project has taken care of the eventual problems with humidity. The foundations of the villas and apartments have all been ventilated.

When it comes to the financing of buying any residential unit or villa, ManeTCI offers financial counseling to the buyers, i.e. it helps the buyers to select the best offer in collaboration with banks in Albania. So, if you want a home, want to indulge in the sun for 300 days a year, to be used not only in the summer, want to find generous amenities and stylish residential features which create a feeling of peace and relaxation, with the real appeal being its location, -all by the Sea Side, Vala Mar Residences is what you are looking for

The functionality, the favorable location,

sales@manetci.al www.valamarresidences.al

December 2017

FOLLOWBUSINESSALBANIA STEAL OF THE MONTH

Swiss-Albanian Relations Celebrated with Launch of New Chamber of Commerce The new Swiss-Albanian Chamber of Commerce was officially launched in the context of the 25th anniversary events. The launch of the Swiss-Albanian Chamber of Commerce was the highlight of the evening where Xavier Davard, the President of the new chamber representing several Swiss companies, greeted the audience and announced that “the new SwissAlbanian Chamber of Commerce will be a great promoter of exchanges between businesses of the two countries and it will contribute to sectors that need expertise from Swiss companies. One of the first activities for us will be the investment in the vocational ‘Pavarësia’ school in Vlora where the Chamber will provide 3D printers for the students” said Mr. Davard. The Chamber has five Swiss companies as its founding members: Trans Adriatic Pipeline (TAP), SGS, SICPA, PWC, and SIKA.

Swiss Ambassador Graf emphasized the strong ties between Switzerland and Albania and Albania’s progress during these years. “Albania is engaged in a dynamic reform agenda and committed to move forward. That is one reason and a good reason that Switzerland continues to support Albania on its path towards European integration”, Swiss Ambassador Graf promised. Two former Swiss diplomats, Christian Schmed, Deputy Head of Mission from 1992 to 1997 and Francis Cousin, Swiss Ambassador from 2000-2002 shared with the audience their memories and experiences confirming Albania’s fast progress. The event continued with panel discussion on achievements and challenges of the Swiss development cooperation in the last 25 years. The panel included the outgoing Minister of Urban Development, Eglantina Gjermeni, Mayor of Shkodra Voltana Ademi, and the UN Resident Coordinator Brian Williams. The evening ended with a reception for the diplomatic corps to

Switzerland to Continue Boosting Albania As the Latter Engaged in Reforms This year marks 25 years since the opening of the first Embassy of Switzerland in August 1992 in Tirana. An anniversary event took place at the Center for Openness and Dialogue at Prime Minister’s Office with discussions and greetings by diplomats and government representatives from both countries. The event, organized on September 12, focused on 25 years of Swiss Presence and Development Cooperation in Albania and praised Swiss-Albanian relations. Swiss Ambassador Graf talking during the event.Lorem ipsum dolor sit amet

December 2017

FOLLOWBUSINESSALBANIA STEAL OF THE MONTH

A panel discussion was held on how to improve the environment for businesses and start-ups and innovation.

celebrate the bilateral relations between the two countries. Minister of Foreign Affairs, Ditmir Bushati as well as Assistant State Secretary of the Swiss Federal Department for Foreign Affairs, Nicolas Brühl spoke about the friendly relationship between the two countries. “Today, around 250,000 people living in Switzerland have ties to the Albanian language area. These human ties have paved the way for our bilateral relations to develop”, stated Nicolas Brühl. Present at the event was also Raymond Furrer, Head of Economic Cooperation and Development at the Swiss State Secretariat for Economic Affairs (SECO), who spoke about innovation. “Innovation is topic of complexity and is essential to competitiveness and to generating work. It is a combination of new technology and adapting to new situations. Important is the mindset. It creates winners and losers, it involves risks, calculated risks. Failures are important because they make the daring ones stronger”. A panel discussion followed where representatives of the Albanian government, universities and businesses talked about how to improve the environment for businesses and start-ups, how to include December 2017

innovation, and how to achieve employment growth. Ex-Minister of Innovation Milena Harito took part in the discussion together with Gianni Nigro, Vice President of SICPA, Lausanne, Daniel Meier, CEO of Aerotain, Zürich, and Linda Shomo, CEO of EasyPay, Tirana Switzerland is the third biggest bilateral donor in Albania. Swiss government started to support Albania in the early 1990s by providing humanitarian aid.

Since the opening of the Swiss Agency for Development and Cooperation (SDC) in Tirana in 1997 Switzerland is supporting Albania’s transition with a steadily growing, full-fledged programme in four different domains through with more than 20 Mio. CHF per year 51

FOLLOWBUSINESSALBANIA SWISS CHAMBER OF COMMERCE

SWISSA to Promote Albanian Economy Potential and New Projects Xavier Davard, Head of SwissAlbanian Chamber of Commerce (SWISSA), told FOLLOW BUSINESS ALBANIA that SWISSA will be the natural link between Swiss and Albanian economy. Founded by 5 companies, SIKA, SGS, SICPA, TAP and PWC, Swiss international companies or with a strong presence in Switzerland, SWISSA , according to Davard, is here to match the Albanian potential with the Swiss experience.

In which ways can the Chamber contribute to the further deepening of Swiss Albanian economic relations and the strengthening of ties between the two countries? SWISSA, the Swiss Albanian Chamber of Commerce has been founded by 5 companies, SIKA, SGS, SICPA, TAP and PWC, Swiss international companies or with a strong presence in Switzerland. With members, who have been already investing in Albania, members willing to invest in Albania and members eager to December 2017

FOLLOWBUSINESSALBANIA SWISS CHAMBER OF COMMERCE

be business connected with Switzerland, SWISSA will be the natural link between Swiss and Albanian economy. Through partnerships with Swiss chambers of commerce, SWISSA will promote Albanian economy potential and will create relationships between companies for new projects.

Given that there are already some existing examples of cooperation between Swiss and Albania companies, where does the greatest potential for stronger industry linkages lie from the standpoint of Swiss companies? Albanian workforce is one of the greatest strength of the country and represents a fantastic potential for the economy . Foreign investors find in Albania high skilled profiles in different areas allowing implementation of projects in IT, technology, tourism, etc. Switzerland is famous worldwide for the innovation of its industry and Swiss economy is organized to encourage innovation from students startups to

December 2017

multinational companies leading their market segment. The Albanian potential and Swiss experience should meet, and SWISSA will be the intermediary.

How optimistic are you about the Swiss Albanian Chamber and what are your objectives? Based on the number of companies, based in Albania and in Switzerland, which contacted us to join SWISSA, we are very optimistic about the success of the Swiss Albanian Chamber of Commerce. Our objectives are i) the promotion of Swiss know-how and values to support the development and dynamism of Albanian economy, ii) Business relationship between Switzerland and Albania, iii) the improvement of economic environment by addressing business concerns at the local authority level, iv) the creation of new networking opportunities. SWISSA will focus on some dedicated projects as, for instance, apprenticeship

promotion in Albania. Switzerland is an example of success in apprenticeship and we should take full advantage of Swiss know-how and experience in this domain. In November this year, in partnership with Swiss Contact and the Swiss Embassy, SWISSA participated in the European week of apprenticeship.. A Founding Member of SWISSA, SICPA, will co-finance a 3D printing lab in â&#x20AC;&#x153;PAVARESIAâ&#x20AC;? Industrial School of Vlora which will be inaugurated during the European Week of Apprenticeship. Associating economic operators and educational institutions optimize the relations between skills development and market needs. It brings a better environment for employment, innovation and competitiveness.

SWISSA will encourage its members to join apprenticeship programs and to sponsor educational institutions

Japanese cuisine lovers have the opportunity to experience deliciously ubiquitous Japanese food at Yamato, the first restaurant of this kind in Tirana.

Sushi, sashimi, guncan, yakimono and many other typical dishes of Japan are as pleasant in view as delicious in taste, by also combining nutritional values.

Located in one of the most popular areas of the capital, Yamato has offered expertly crafted traditional Japanese food for 8 years now. Yamato kitchen is a true culinary laboratory, where the Japanese chef brings out the best taste of ingredients.

The restaurant is opened for its guests from 12:00 to 23:00 every day of the week. Free Delivery & Booking, please call: +355 66 600 6905 or +355 4 225 8238 Address: â&#x20AC;&#x153;Ibrahim Rugovaâ&#x20AC;?Str, Building No. 24, Floor No. -1 YAMATO TIRANA

FOLLOWBUSINESSALBANIA ECONOMIC DEVELOPMENT

The Three Aspects of Switzerland’s Contribution to Albania’s Economic Development Philipp Keller, Deputy Head of Mission at the Embassy of Switzerland in Albania, sits with FOLLOW BUSINESS ALBANIA to discuss the 25-year support of Switzerland to Albania in its transitional period and the role he is playing in this respect.

For the period 2014-2017 Switzerland funded about 22 million Euros for technical assistance to stimulate economic development. If we add here funding of infrastructure and energy for this period it’s nearly 47 million Euros.

The TAP (Trans Adriatic Pipeline), which is the biggest Foreign Direct Investor in Albania, is located in Switzerland. A Swiss company EGL and later Axpo were pushing for this investment at the very beginning and Axpo is still a shareholder.

Switzerland and Albania just marked 25 years of official openings of respective Embassies – how do you rate the economic and business links? They are increasing constantly. The TAP Company, which is the biggest Foreign Direct Investor in Albania, is located in Switzerland and the Swiss company EGL and later Axpo were pushing for this investment at the very beginning and Axpo is still a shareholder. But on the other hand, there is still much room to further development of economic relations. I am glad to note that the new Swiss-Albanian Chamber of Commerce was launched during the 25th anniversary days of Swiss presence in Albania last August. This new initiative by Swiss private companies will hopefully serve to increase business exchanges and Swiss investments in Albania.

You are in charge of the economic development portfolio at the Embassy of Switzerland – what got you interested in economics? I am an engineer from background but

December 2017

FOLLOWBUSINESSALBANIA ECONOMIC DEVELOPMENT

was always interested in economic development and politics. That’s why I later studied also International Relations which has an important focus on economics. I wanted to know more about why certain countries are doing economically better than others.

reforms take time and there are no quick solutions for a sustainable growth in the long run.

What are the reasons behind? What determines the success of a country? Understanding this is the basis for supporting countries in its economic development.

For over 25 years Switzerland is supporting Albania in its transitional period. economic development is part of this support and currently takes up a quarter of Swiss assistance for Albania.

What are your priorities in this position? My priorities are to focus our portfolio on the most important issues for economic development in order to make it more effective and to achieve tangible results. Interventions need to focus on the improvement of the framework conditions for the private sector and also foreign investments as it is mainly the private sector that is generating jobs, income and growth. However, we have to accept that these December 2017

What is Switzerland’s contribution to Albania’s economic development?

For the period 2014-2017 Switzerland funded about 22 million Euros for technical assistance to stimulate economic development. If we add here funding of

infrastructure and energy for this period it’s nearly 47 million Euros. Switzerland’s contribution to Albania’s economic development is based on three aspects:

a) improving the macro-economic framework – here we work with the Ministry of Finance to strengthen public finance management capacities, with the Bank of Albania on the monetary policy environment and with the Financial Supervisory Authority to strengthen financial sector regulation; b) strengthening the private sector through improving regulations and legislation, strengthening company governance and management standards, and supporting exports and c) increase youth employment through creating job opportunities and increasing the skills of youth through vocational education.

What are tangible results of the Swiss support? There are plenty of results, but I would mention here few examples: 57

FOLLOWBUSINESSALBANIA ECONOMIC DEVELOPMENT

In the area of macro-economy we supported the Bank of Albania with the elaboration of a comprehensive strategy to tackle the high euroization of the economy. Implementation of this strategy will be a very important step to enhance Albania’s macroeconomic stability and to reduce its exposure to ﬁnancial stability risks. In the area of private sector strengthening Swiss funding enabled a new and modern bankruptcy law which is in line with international standards and crucial for improving the investment climate in Albania. The application of the new law will improve the resolution of non-performing loans (NPL), increase returns to creditors, and protect economically viable companies. Vocational education is another area where Swiss contributions have made a difference. To date, nearly 35 vocational education schools and private training providers were strengthened, over 100 teachers were trained and 4,000 students/job seekers received skills and knowledge. In the vocational education system Swiss expertise brought in innovative curriculums, training delivery and coaching

approaches combining theory with practice and including cooperation with business companies.

How do you measure the success of your cooperation projects? Each of our projects has clear objectives and targeted results. Sophisticated monitoring systems of our implementing partners measure the achievement of these targets. The staff of the Embassy follows closely each project to ensure that they achieve these targeted results.

What are some new initiatives? The most recent Swiss funded initiative in economic development is the support to strengthen the investment climate of Albania. This is a project that is implemented in cooperation with the International Finance Corporation (IFC). We have also just approved a second phase of the youth employment project that aims to create jobs in ICT, tourism and agri-business sectors. Last year we launched a new vocational education project that supports vocational schools in Vlora, Lezha and Berat. We also started a project with the World Bank and the Financial Supervisory Authority to strengthen supervision of investment funds and one on improving

corporate reporting and another one to support public accounting reforms.

What is the linkage between economic development and good governance?

Governance is a wide concept and there are many linkages between good governance and economic development. For example a well-functioning justice system ensures good governance, i.e. specifically the rule of law. Therefore, the currently debated justice reform and its implementation would increase governance substantially and have positive effects on economic development in many ways. Investors would for example be much more confident that their rights are respected, which would lead to increased investments. But there is also governance on corporate level. Each company ideally is managed in line with good corporate governance principles. This would increase the companies’ access to finance but would also contribute to a reduction of debt defaults – and therefore reduce the overall level of non-performing loans

December 2017

FOLLOWBUSINESSALBANIA CUSTOMER BEHAVIOR

Just understand me Almost from the first day at Epoka University I observed people not so happy with the food, which is provided by external supplier. Staff was complaining frequently, and answer from other side was standard: Only you are complaining, but not students. It sounded to me normal. Reason maybe expectations, or tastes. But by the time I was understanding the reason. It was not satisfactory excuse by the supplier. They also observed how students visiting cafeteria were disappearing every day.

Story of non-complaining Albanian consumers By Vusal Gambarov, PHD Lecturer at Epoka University

As a frequently complaining customer, the passive attitude of my Albanian fellows in correcting the businesses has always attracted my attention. I observed the same widely spread in the society. This found great match also in the comments of external food supplier managers. Yes, Albanians are barely complaining about the service and the products provided to them. Last year I offered this as Master Thesis topic to our now graduate Yllza Canaj, ironically Kosova Albanian. She was very enthusiastic about the topic. This enthusiasm ended up with the great work, which now gives insight for behavioral pattern of Albanian consumers. Of course, I will not go into details of the scientific work. But we have something interesting to share with public. Before summarizing the results of our study, it would be great to talk about why complaining is so important for consumers and businesses. Literature states that, when the client faces a situation of dissatisfaction, he/she can respond by becoming a competitor's

customer, complaining, or staying with the service provider and not reacting (Levesque & McDougall, 2000). Clients can also react by spreading negative feedback to the business and in this way, affect the reputation and its benefits. When the incident is perceived by the customer as very serious, the relationship between the service provider and the recipient can be considered very difficult to improve. And at the end of the day, businesses are looking for keeping this relationship, not customers. Literature classifies fairly treated customers as satisfied clients (Wirtz & Mattila, 2004). This satisfaction will continue with the same service provider. In case of service failure, fast recovery and immediate apology are necessary for the recovery of the service (Wirtz & Mattila, 2004). Immediate compensation and apology prompts the client to perceive that staff have the situation under control. Treating honest and honest loyal customers will make the latter not easily change the company in which they receive this service Lorem ipsum dolor sit amet (Hellier et al., 2003). December 2017

FOLLOWBUSINESSALBANIA CUSTOMER BEHAVIOR

Levesque and McDougall (2000) explain the actions taken in the recovery process that has three main approaches: the seeking forgiveness (company acknowledges the mistake made and apologizes for the incident) assistance (the staff takes corrective action to resolve the problem occurred) as well as compensation (the company offers a close in value to offset the damage created). These recovery operations can occur separately or combined (Levesque and McDougall, 2000).

We tried to match all concepts in a model, which gained at the end circle shape. This is true. Because, we believe that complaining behavior is a step for sustaining relationship with the business. It means, complaints from the customers are not something bad, but instead value addition to the business, it is a caring act by the buyer. Global corporations are approaching seriously to this act, also for keeping particular customer, also for using this feedback as healing tool.

When the company is not taking actions, process concludes as service failure. The event of service failure is considered dissatisfaction of customers (Weun, 2004). Unhappy customers reduce the reputation of a businesses and trend display to retrieve service from another provider (Kotler and Armstrong, 2008). The response actions of unhappy customers can turn dissatisfied customers into satisfied customers (Sparks and McCollKennedy, 2001).

Businesses are like humans, they make mistakes, but it is important to have intentions to recover from them.

Literature has no doubt, client has a great value for the service provider, especially in the competitive market situation. But the biggest problem lies in the fact that a low percentage of businesses encourage them to express dissatisfaction of experienced customers. We have selected cafĂŠ and restaurant sector, as it is one of the most competitive in the country. We needed competition to have at least basic condition for complaining behavior.

Our research was made through interesting methodology where Yllza collected significant amount of surveys. Opinions from regular cafĂŠ restaurant visitors were taken by offering them 3 service failure scenarios. Respondents shared their opinions how would they behave in given situation. Research approved the observation, and majority was not prone to complain. But what was more interesting? The expectations about compensation. As it is mentioned above, there are mainly 3 levels of compensation, and respondents, said that they expect monetary compensation which is the highest level. Forgiveness is not satisfactory to them. Yes, no action, just expectation. I have opened the discussion about non-complaining Albanian consumer in many classes and we had interesting comments. We tried to understand reasons, what they do instead, how to make people to complain and most importantly what lesson derives from this topic for companies. We were in consensus that it comes from cultural values. Still with the fresh memory of communist regime complaining seems to people

December 2017

useless; nor government, neither businesses care about it. In the other hand people complaining a lot are perceived as offensive in the society. This is demotivating people from sharing their thoughts.

I had an issue regarding one business, which didn`t apply regulation regarding one case. I was so sorry to find out that, there was no authority to complain about this problem. And if company doesn`t care your dissatisfaction, it means go and live with this. Of course, I quit this relationship and this will be first and only purchase from that brand. But, is this a proper solution? Companies do not have to expect any complain. They have to track unhappy customers themselves. This is the only way, of course if the company cares about the satisfaction of its customers.

Our food supplier realized that a non-complaining student doesn't mean a satisfied student. They changed their system and supply. They added new menu items, invested in service, increased the quality. Guess what happened? Sure. Students stopped looking for alternatives. As it was expected, they didn't complain before leaving, and they didn't thank when they returned. What about staff? We still find something to complain. It is hard to satisfy academicians 61

FOLLOWBUSINESSALBANIA MEDICAL CARE

German Courses for Students & Professionals

What is the essence of Platon Management and why did you choose Albania to implement this project? Platon Management is a German medical care service company, operating different medical health care centers. In Albania, Platon Managemet is developing a specialized hospital to transfer 25 Years of German Medical Care Experience to the Albanian medical field. The main application will be the after-care of operated patients. The German language school of Platon Management is thus a bi-directional one. With specialized language courses, Platon is preparing medical professionals for its own future hospital in Albania. Other students will find a way for their integration in hospitals or health care centers in Germany with good and solid German language knowledge.

Can you describe this project in 5 key words? 1. General German special German medical language teaching 2. Integration in the German medical field 3. Modern communicative teaching methods 4. Exchange of medical and intercultural knowledge 5. Strong focus on professionals 62

Michael Köhler

Michael Köhler - 25 Years of German Medical Knowledge The Executive Director of Platon Management, Michael Köhler, talks with FOLLOW BUSINESS ALBANIA on the latest German project – Platon Management, which is a medical care service company. “With specialized language courses, Platon is preparing medical professionals for its own future hospital in Albania. Other students, will find a way for their integration in hospitals or health care centers in Germany with good and solid German language knowledge,” he underlines among others.

December 2017

FOLLOWBUSINESSALBANIA MEDICAL CARE

In what way, this School will make a difference because learning German language is not something new in Albania. Platon Management works with a didactics that is based on current scientifically proven methods and international experiences of foreign language teaching. It refers to different learner types, as it is proven, that people learn differently. Some people need a written text, others can memorize words when they hear it, others in role plays and so on. And no one is only one single learner type, but a mixture of the described methods.

What are your expectations? How do you hope this project will change the learning landscape in Albania? As we know, there is a big demand for German language skills in Albania especially in the medical field - we expect many highly motivated learners. I would not go so far to say that the project will change the learning landscape. We are aware that there are other institutions and schools that all have their typical approach. I think, it is the learner who decides, where he or she will find the best suited learning environment.

What should the applicants have in mind mostly? They should have an objective and an idea where they see themselves in a given time period. We are happy when they are ambitious.

How important is creativity in making this project effective? If creativity comes with sound knowledge of what you are doing, this is the best combination. It goes for everything, not only for a language teaching.

December 2017

But they should also be realistic with their own possibilities to combine a language course with their normal professional life over a longer period of time

Residential Building Apartments 1+1, 2+1, 3+1 Guaranteed Parking Safety and Maintenance Services 24h Financing up to 70%

Only 20 meters from the Lake Park

+355 66 20 20 073

www.manetci.al

December 2017

This complex of 131 elegant villas establishes a community which provides a luxurious and safe living experience. Located in the superb area of Petrela, this complex lies in the middle of a fascinating greenery of a hilly terrain that the luring natural landscape of this area offers. A selected residential community of 131 elegant villas, offering an unforgettable living experience. A place where elegance, comfort and unique style meet for a colorful life and a safe future!

Safety and Maintenance Services 24h Financing up to 60% Safe Investment

December 2017

With us you will find everything related to the furnishing decor, lighting, carpets, decoration accessories, etc .. These products are available in Showroom

“Casa Dolce Casa” brings in Albania exclusivities from some of the most prestigious factories and Italian companies.

www.cdc.al

Mobileria “Casa Dolce Casa” Qendra: Mobileria “Casa Dolce Casa” Rruga Perlat Rexhepi, P 11 1001, Tirana, Albania

FOLLOWBUSINESSALBANIA ADVANTAGE AUSTRIA

December 2017

FOLLOWBUSINESSALBANIA ADVANTAGE AUSTRIA

What is the mission of Advantage Austria and what role is it currently playing in Albania? ADVANTAGE AUSTRIA is the official Austrian trade promotion and internationalization agency and part of the Austrian Federal Economic Chamber (Wirtschaftskammer Österreich, WKO). Advantage Austria’s mission is to promote trade and enhance collaboration between Austrian companies and foreign partners. ADVANTAGE AUSTRIA has around 110 offices in over 70 countries. It hosts around 800 employees and 35 consultants around the world which can assist in locating Austrian suppliers and business partners. AA organizes about 1,200 events every year to bring business contacts together. Amongst these 110 offices is Advantage Austria Albania (AAA) that serves as a gateway to the Albanian companies looking for world-class business partners in Austria. AAA encompasses a full range of services support and consultancies that might be of invaluable help to the Albanian market interested to collaborate with Austrian companies. Summing up, AA in Albania assists Albanian businesses interested in the Austrian market and consults Austrian businesses expanding or investing in Albania.

What is the newest Austrian investor in Albania and how attractive is Albania’s business climate to Austria? Albania is a country of great economic potential because of its geographical location, demography and natural resources. High priority has been given to potential foreign investors and investments through the liberalization of policies. In accordance with these policies, a series of reforms and laws have been implemented, guaranteeing and supporting foreign investments. Therefore, Albania, as a developing country, has always been lucrative with many business potentials for foreign investors. ADVANTAGE AUSTRIA in Albania has enabled several successful Albanian - Austrian partnerships. Many Austrian companies have invested in Albania lately, mentioning here: Verbund and Enso as major investors in the energy sector; UNIQA, Wiener Städtische and Vienna Insurance Group: and Alukönigstahl GmbH, the newest Austrian company in Albania. Recently we are in negotiation with some Austrian companies in the field of security, maintenance, IT and infrastructure.

Looking for world-class business partners in Austria? It is Advantage Austria Erand Rica, Deputy Head of Advantage Austria Albania (AAA) sits with Follow Business Albania to talk of what AAA is doing to connect Albanian businesses interested in the Austrian market.

December 2017

You took the AA’s deputy head position after studying and living in Austria for quite some time. In your view, where do the different challenges lie in these two countries in terms of doing business? And what have you planned to help in this respect? Living and working in Austria is a great opportunity that everyone might dream of. I had the chance to study, work and live in Vienna for 8 years. Albania is my own country and I believe that one day soon it will be same as all other European countries. As an Albanian citizen, it is my duty to contribute and share my knowledge and experience to my country. Therefore, I welcomed and accepted this position in February 2017 and no doubt, this is a great challenge for me.

FOLLOWBUSINESSALBANIA ADVANTAGE AUSTRIA

Despite, the big differences between these two countries, including economic stability, infrastructure, justice, freedom and security, as well as business development approach and mindset, I believe Albania is on the right track by implementing a lot of reforms such as fight against corruption, justice reforms, administrative reforms, public investments etc. Nonetheless there is a lot of need for improvement especially on the economic and financial sector in order to increase the foreign investment and to enhance the business climate.

What does a regular work day look like for you now? Actually, each day is quite different from one another and I have to carefully plan the day by putting the priorities right. Usually, I am very early at the office to finish what I call office duty that includes: correspondence, reports, organising forthcoming activities; followed by the meetings with business, stakeholders and partners. Often I participate in different conferences, receptions or business events as for the agenda.

Which are some of the AA’s events that should we write down on our agendas for the rest of 2017? This is an important question that might be of huge interest to the potential investors, so hereby I am mentioning what has been planned for the remaining agenda of this year: AUSTRIAN TRADE MISSION – TEXTILE AND LEATHER INDUSTRY IN ALBANIA I 20 - 22 SEPTEMBER 2017 TIRANA MARKETPLACE AUSTRIA FOOD 2017 4 OCTOBER 2017 VIENNA AUSTRIAN TRADE MISSION – HIGH-TECH MISSION SOFTWARE & IT IN ALBANIA 16 - 18 OCTOBER 2017 TIRANA

During these 8 months in this economic mission, I have been giving my contribution on providing as many opportunities for both Albanian and Austrian investors and entrepreneurs. During this period, Advantage Austria in Albania has organised different fruitful economic activities: • Meeting “Invest in Albania” • Austrian Trade Mission “Business opportunities in Albania” • Business Trip in Albania • Regional conference “AUSTRIA CONNECT Southeast Europe 2017“ • Meetings with Austrian companies in Albania • Seminar with farmers and students of the University of Agriculture ”Innovation and Technology in Livestock” • Etc. 70

AUSTRIAN TRADE MISSION – AGRICULTURE IN ALBANIA 13 -15 NOVEMBER 2017 TIRANA TIRANA INTERNATIONAL FAIR KLIK EKSPO TIRANA 2017 - EXHIBITION CATALOG 23-26 NOVEMBER 2017 TIRANA CHRISTMAS PARTY WITH AUSTRIAN BUSINESS COMMUNITY - 13 DECEMBER 2017 TIRANA

December 2017

FOLLOWBUSINESSALBANIA ADVANTAGE AUSTRIA

Export Day The export day in Austria is a unique opportunity provided by the Austrian Chamber of Commerce every year. Its aim is to meet and exchange valuable information between export-oriented companies from all Austrian industries. This year, approximately 2,800 visitors from more than 30 exporting service companies, and more than 70 experts from all over the world, were at common disposal for consultation. The discussed topics brought an insight about the goals and focus of Austrian companies for the upcoming years. Some of the sessions at the Export Day included: • The Future of New Materials – The fabric from which innovations are knitted; • Economy 4.0 – Digitization of trade and industry • The Future of Money – Innovation through Start-Ups December 2017

• Back to Basics – Innovative Simplification • Artificial Intelligence – How artificial intelligence changes our lives • The Future of Cyber and Data Security – data security affects all of us

The awards are divided between 6 categories that cover the entire economy and industry sectors of Austria: trade, industry, information & consulting, tourism & leisure, transport & traffic, global player award, and lastly but not least the expat award.

I would like to mention an interesting and amusing fact, that Export Day in Wien has a second part reserved during the evening. The Exporter’s Nite Honours serves to distribute prices and rewards for the Austrian companies that have had a huge yearly impact on: boosting the economy, increasing prosperity and creating new jobs. The Austrian Export Prize for 2017 was awarded at the Exporters’ Nite on 26 June, a glamorous evening event that showcases Austria’s top exporters.

The ‘Expat Award’ meanwhile, is awarded to an individual – for example a managing director of an international subsidiary of an Austrian company – who has made a particularly valuable contribution to Austria’s foreign trade

The annual Export Prize recognizes exceptional commitment and success among Austrian companies on international markets. 71

done in this respect. To respond to your question, I can say that the most common risks at work come from the objects left without care and usually they impede people from moving freely. In many industries like in the construction, this is quite common. Protecting the feet by the proper type of shoes (those which meet the set standards) is the least to be done in such premises.

Univers Safety’s Allko: Rather Prevent Than Ignore the Eventual Workplace Risks Business Development Manager at Univers Safety, Bledar Allko, expresses his concern over the lack of Albanians’ interest to deal with the risks at workplace. “Unfortunately once the accident happens, the consequences are not always recuperative and often ending up in deaths. That’s why much attention must be given to the prevention, not only by using protection but making sure as well that the proper standard and certification of protection is being used,”Allko told to FOLLOW BUSINESS ALBANIA. The industrial equipment supplier is working hard to raise the awareness about this topic and change the Albanian mentality accordingly.

What are some of the main risks associated with the workplace nowadays? There are a number of risks which accompany us in our daily work: from a simple computer cable, left at loose in the office to the objects which might fall accidentally from above in a construction site. The question is very interesting, so let me elaborate it a bit further. Rather than the risks themselves, what is more concerning is the way our society sees and treats them. We react and get concerned only after the accident has happened while no measures are taken to prevent it. There is a fearful tendency to ignore or minimize the surrounding eventual risks. Changing this mentality is our major challenge. A lot of work needs to be 72

Another potential danger comes from the objects which might accidentally fall from above. Or the danger of fall protection. The latter might happen more rarely but since they end up in deaths, they deserve full attention. Protecting the head but not only is a necessity for the people exposed to such a danger. In the meantime, certain industries or professions involve specific risks which ask for certain protection like chemicals or against fire.

How important is to be protected against such risks? Unfortunately once the accident happens, the consequences are not always recuperative and often ending up in deaths. That’s why much attention must be given to the prevention, not only by using protection but making sure as well that the proper standard and certification of protection is being used. I strongly underline: it is necessary to use the proper protection at the proper standard. If an helmet is not manufactured of proper material, the person, who has used it and who might be subject to the accident, will be hurt. Therefore, this is the other concerning problem we face: people use the protection equipment for their visual effect rather than for their real purpose. Care must be shown in two aspects: 1. what is the standard required to make a certain protection and 2. Does the selected product, brand or company meet this standard?

How do you make sure that your products meet these standards? The company we have chosen to cooperate for our products is DELTA PLUS. This internationally known French company has as its motto: “at least meet the set standards and often exceed them.” December 2017

FOLLOWBUSINESSALBANIA SAFETY + HEALTH

What makes this company different from the others is that all its products are manufactured in its factories (owned by the company) in order not to compromise the quality. Every product is accompanied by its certificate, issued by independent international certification institutions. Before being in circulation, every product goes through a consecutive series of quality tests. After resulting successful, they are classified in catalogues and launched for use. The company has a special department in charge of innovative products. DELTA PLUS is an avant-garde company in product development and new standards. But that is not all. A special care is shown to the esthetic and visual aspects and this is needless to be said since we are talking about a French brand. Its models are of a high quality and very modern.

If in doubt, seek further advice from a specialist adviser

What are some of the main products which UNIVERS SAFETY offers? The work security falls into 5 categories: 1. Head protection means not only protecting head but even eyes, ears and breathing. 2. Hand protection means 3. Feet protection 4. Body protection 5. Fall protection

What will be some of the advices for the PPE users in choosing and using them: Companies, HSE managers or final users when selecting and using PPE have to always consider the following advices: - Choose products which are CE marked in accordance with the Personal Protective Equipment Regulations, Standards that our products meet. - Choose equipment that suits the user – consider the size, fit and weight of the PPE. If the users help choose it, they will be more likely to use it - If more than one item of PPE is worn at the same time, make sure they can be used together, eg wearing safety glasses may disturb the seal of a respirator, causing air leaks

- Instruct and train people how to use it, say, train people to remove gloves without contaminating their skin. Tell them why it is needed, when to use it and what its limitations are: - Other advice on PPE - Never allow exemptions from wearing PPE for those jobs that ‘only take a few minutes' - Check with your supplier on what PPE is appropriate – explain the job to them

DELTA PLUS is the only company which offers qualitative products in the five categories. By our vertical portfolio, we believe that we offers solutions for various budgets at three levels: ESSENTIAL, EVOLUTION and PREMIUM. Since Albanian market is still in its first stages when it comes to work security, we are working hard to become “a one stop shop” to meet these needs. This has put us in constant contacts with many suppliers and brands in order to be flexible and able to function tailored-made. Most of our products are displayed in our Show Room at “Unaza e Re” while a good part of our products are stored in our warehouse, so the demands are met quickly even in the cases when the products are ordered with stamped logos.

UNIVERS SAFETY is a leader in the field of stamping and personalized fabric, thus offering the highest quality and flexibility to our clients December 2017

stay hungry, stay foolish! Steve Jobs

WWW.FOLLOWBUSINESSALBANIA.COM

FOLLOWBUSINESS

ALBANIA

Through our offices in Tirana, Saranda and Vlora we will be there for you on every step of the way. Our team will be happy to provide our services to you. We can help you get the Albanian property or investment of your dreams. info@albaniapropertygroup.com www.albaniapropertygroup.com

December 2017

BUKE dhe ËMBËLSIRA FRANCEZE Address: Rruga Ibrahim Rugova, Tirana Tel : 00355 68 90 33 304 Email : bukafranceze@gmail.com

December 2017

FOLLOWBUSINESSALBANIA MY WAY

Avraham Rinot Honorary Consul of Albania in Israel since 2012

Youth, the Main Asset of Albania 76

December 2017

FOLLOWBUSINESSALBANIA MY WAY

What makes a hotel outstanding? An unforgettable experience does.

Where do you like to spend holidays, in the city, on the beach or in the mountains? In the city.

Which are your preferred destinations? Alaska. It is a very big state, equal to one of the third of America. The whole Alaska is wild nature. Lakes, deer, fish are mostly what I like about this country. Everything you want, you can find in Alaska.

Where was your last trip? In Los Angeles. Lorem ipsum dolor sit amet

What is never missing in your luggage? I keep the common things in my luggage. Not something in particular.

What is the country, which offered you great experience and the worst one? I donâ&#x20AC;&#x2122;t go to places which are not nice.

Sheraton Hotel in Tirana

What is your favorite hotel in Albania? Sheraton Hotel Tirana. It is a very nice service. They are very good and ready to help at any moment. The rooms are big and spacious. And food is special.

How would you characterize the Albanian experience? It is a fantastic country. The youngsters are the main asset of this country. I think we should help them to stay in the country after they finish their studies. I have met many nice people. Most of them are very intelligent. Among others, they can help to advance hi-tech in the country. Thatâ&#x20AC;&#x2122;s why every effort to keep them in their own country is worthy

Alaska

December 2017

FOLLOWBUSINESSALBANIA TOURISM

The Japanese tourist operators were welcomed in the Sheraton Tirana Hotel by its GM, Mr. José Pinto.

“We wanted to see what is the tourism potential in Albania and in the Balkans as well. We look at JICA Balkan Regional Tourism Project” as a vision, we do not look at the countries individually,” JICA Regional Adviser, Takahiko Makino said.

Japanese Tour Operators: Keen to Explore Albania The National Tourism Agency (AKT), in close cooperation with JICA (Japan International Cooperation Agency), organized a fam trip in mid-October with travel operators and representatives from the Japanese media.

This event, part of JICA Balkan Regional Tourism Project, followed the participation of Albania in JATA EXPO Tokyo 2017, fair for the second time. Some of the best Japanese tour operators were invited to Albania to get to know with the best touristic, cultural, historical and culinary attractions of the December 2017

FOLLOWBUSINESSALBANIA TOURISM

country after they had traveled to Serbia, Montenegro, Bosnia and Macedonia. During their two-day stay in Albania, the Japanese group had B2B meetings with the paramount Albanian tour operators, toured the main hotels of Tirana to get to know their offers, capacity and quality of service and taste the traditional food. The Albanian cuisine was very much appreciated by the Japanese guests who assessed it as a strong promotional value which makes the country even more attractive for the foreigners. Part of the promotional tour, organized by the AKT, was a visit in the city of Berat which was highly assessed by the Japanese group, considering it as a city,

Serbia and Montenegro. “We wanted to see what is the tourism potential in Albania and in the Balkans as well. We look at JICA Balkan Regional Tourism Project” as a vision, we do not look at the countries individually,” he said.

“Berat is not only Culture but also land of Excellent Wine and ... COBO WINERY & Kantina knows it. Whereas the different landscapes of Berat are out of this world,” said José Pinto.

During the visit of Japanese tour operators in the city of Berat.

full of historical, cultural and culinary values. They had the chance to taste the traditional food and the wine at the well-known COBO winery, run by Muharrem Cobo and his family. In this tour, they were also accompanied by the General Manager of Sheraton Group, Mr. José Pinto, who defined the city as follows: “Berat is not only Culture but also land of Excellent Wine and ... COBO WINERY & Kantina knows it. Whereas the different landscapes of Berat are out of this world.” On the other hand, JICA Regional Adviser, Takahiko Makino, who led the group, underlined that the Japanese group has come to Albania after visiting December 2017

Also he stated that “we have chosen to visit Berat because the Japanese tourists like to visit the UNESCO sites. Also, we really wanted to taste the Albanian wines.” Likewise, Anna Ogoshi, representative of JTB World Vacations in Tokyo, said that ”we have come to taste the Albanian food and wines as well as to learn more about nature, the culture, sightseeing and many other things.”

Such events with the participation of foreign media and operators are part of AKT’s work and program to directly promote Albanian regions and tourist products and services in different world countries aiming a sustainable tourism for the 356 days 79

FOLLOWBUSINESSALBANIA CULINARY TOURISM

History of Mangalica Pig The Mangalica pig has a two-hundred-year old history in Hungary, within which 50 years are a success story. Mangalica is a lard-type pig that was first bred in 1833, at a Hungarian farm owned by the Habsburg royalty. It is the only wooly pig in the world, and also the fattiest one. Until WWII, millions of mangalicas were bred, providing raw material for lard and processed products. It was almost extinct by 1970s. Only 300 specimens were protected at gene banks.

1991 was the turning point. In 1990, the gene banks of the Communist Era were closed, and Mangalica found itself at the verge of extinction. In 1991, only 198 Mangalicas were left (Blonde mangalica: 133; Swallow-bellied mangalica: 34; red mangalica: 31). That was, in the whole world! A decision was made, and HungarianSpanish cooperation was established to save the Mangalica. Vertical integration was being built from gene banks through piggeries and meat industry to consumers. Breeding and disseminating of Mangalica had started. In 1994 Mangalica breeders official organization was established for December 2017

FOLLOWBUSINESSALBANIA CULINARY TOURISM

the second time in history, with 20 members in the beginning. As of today, we count 230 members.

93/2008), and every Mangalica has an ear tag and most of them are provided with a microchip as well.

In 2004, Hungarian Parliament declared Mangalica as an EDIBLE NATIONAL TREASURE. National Association of Mangalica Breeders (NAMB) is the only stately acknowledged mangalica breeders association.

The feed of the mangalica is strictly controlled by the NAMB. During the fattening period (from 35 to 145 kilos) the composition of food is: Barley 40%; Wheat 40%, Sunflower biscuits 10%, Corn 7%, Mineral salt mix 3%, + other forage like grass, pumpkin, sugar beet, acorn and nuts.

The key responsibilities of this Association involve performance of activities for gene preservation (according to 1993 Animal Husbandry Law), registration of pedigrees of the breed (based on Ordinance 93/2008), control and certification of breeding stock by ear tags and microchips. Traceability of the breeding is assured through unique system in the world. A pig can only be called Mangalica if it is certified by the Hungarian National Association of Mangalica Breeders (MOE) (Agricultural Ministry Ordinance

December 2017

Some great reviews has been written on Mangalica in the international press: ”The Kobe beef of pork ” –Fine and Dine Magazine, Singapore ”The taste, the texture was unbelievable”- The New York Times ”Thickly marbled with fat. The pig’s rich dense meat heightens the flavor of sausages and stews” - Time magazine

On the menu of some famous restaurants: Mangalica meat is a rich source of vitamins, minerals and has a favorable proportion of saturated and unsaturated fatty acids. Compounds that create taste dissolve in fat, the more good fat the meat contains, the tastier it is. Additionally, there is a high content of thiamin, riboflavin, zinc and copper in this red, marbled meat.

CaSentoKobe (Three Michelin Stars) French Laundry, Yountville, California (Three Michelin Stars) Per Se, New York (Three Michelin Stars) best restaurant in NY by New York Times) SchlossBerg, Germany (Three Michelin Stars) Onyx Restaurant, Budapest (One Michelin Star) DB Bistro Moderneat Marina Bay Sands Singapore MaMaisonTonkatsuSingapore

FOLLOWBUSINESSALBANIA CULINARY TOURISM

Péter Tóth: Horeca Sector in Albania Is Rolling In By Rudina HOXHA

On October 25, the Hungarian Embassy in Tirana hosted a reception to celebrate the Hungarian National Day. Special thanks went to the Hungarian National Association of Mangalica Breeders, headed by its President, Dr. Péter Tóth and Chef Zsolt Litauszky for the amazing food they provided on this occasion. The Embassy of Hungary in Tirana combined the celebration of the national day with the organization of a successful four-day study trip for the Hungarian National Association of Mangalica Breeders. The latter’s representatives, mostly business people and entrepreneurs in the food sector, visited Tirana, Durres and Fier. Among others, they visited Neranxi Culinary Institute in Tirana and a pig farm in Fier. At the end of this visit, Tóth shared some thoughts with FOLLOW BUSINESS ALBANIA.

People are working hard to make a better life and provide a better services in Albania. The country is preparing to be one of the best tourist destinations of Europe in the next few years. During our study visit in Albania, we had the chance to visit a big industrial pig house of 560 sows, owned by a family in the city of Fier. They run slaughterhouses and meat shops in Albania and Kosovo. It was a happy thing to see. Things are changing and develpping in this country. Because what we call the farm to the table is the new thing to find a niche in the market. Albania and Hungary have some common things because of the size and the present situation. So, both they have a agricultural capacity, producing cereals or raw materials but by the size, the countries cannot fight or compete with big agricultural producers like China, 82

Brazil, United States or in Europe – Germany or Denmark. So, both countries must look to develop special high quality products, say, a special high quality meat. I am saying it everywhere that I was very surprised to see that you have a very special agricultural product, very unique in Europe, - Caj Mali ( Mountain Tea.) But the local people take it for granted but for a foreigner, this product has a big impact. I travel all over the world for business and pleasure. So, I visited many tea plantations all over the world such as in Sri Lanka, Malaysia. But when I heard that Albania has its own tea, I said I want to taste it. And may be the taste is not so different, but the cultural impact that a country with its own local tea, and which is approaching Europe may create many good opportunities for the tea producers and the tourists.

Talking with Peter Toth and Orsolya Szerdahelyi about Mangalica meat.

Talking about the tourists, they need to try some high quality local specialties to remember the country. They will remember the coast, the nice people, the nice country, the hospitality is very good, of course the gastronomy which is fantastic because the price and the quality relation is very good. Also it is important to underline that the general quality of most of the restaurants in Tirana, at least in Tirana, is higher than in many restaurants in most of the Western European countries. The service is getting better and better every year. So, he gastronomy tourism will be one of the best sectors in Albania. In 3-4 years, tourists will take their planes to come to Tirana to eat and drink because the quality of service in the Horeca sector is so high in Albania that they cannot imagine. So, the high quality service in restaurants will lead to high quality hotels while local consumers will eat high quality raw products, so we suppose there will be room also for Mangalica meat in Albania. It is a delicatessen food like caviar, goose liver, or an expensive champagne.

Our main task here in Albania is to discover the ways to get into the Albanian market. This will proceed the intensification of the trade contacts between the two countries. Then, we can contact local distribution companies to start delivering the meat to the top restaurants not to normal supermarkets or meat shops

December 2017

Ibrahim Rugova & , Rruga Deshmoret e 4 Shkurtit, Tirana, Albania

reservations@piu39.club

FOLLOWBUSINESSALBANIA ART/CULTURE

A Festival to Bring a Positive Change in Ulcinj Live from Ulcinj, Montenegro By Rudina HOXHA

Invest in the small to get the big. Seemingly that is one of the mottos of one of the most well-known Albanian social activists from Ulcinj, Drita Llolla, who is actually the Executive Director of the Seanema Film Festival and the NGO, “i ACT” which both share one common goal– the CHANGE. Along with a team of young creative people, she is fighting hard not only to keep Seanema Film Festival alive but even to consolidate it to the point of turning it into one of the main film festivals in Montenegro. And she strongly believes in that because she has a strong sense of activism.

activists standing behind Seanema, we wish to underline the importance of the trifecta standing at the forefront of exile prevention: Progress, Preservation and Innovation,” Llolla underlined. Some 22 films, including 15 short movies, 2 documentaries of long métrage from Green category and 5 films for Best Feature category, competed in the third edition of Seanema which was held in the Castle, Museum and the Cultural Center of Ulcinj for 4 days (Aug. 31-Sept.4,2017). Albania, Kosovo, Serbia, Montenegro, Macedonia and Croatia competed with their films but the Festival went beyond the region with productions from US, Australia, Bulgaria, UK, Italy, Greece, Romania, Austria etc. Master classes from distinguished professors in the field of art garnished the Festival. Nikola Vukcevic , Professor from Faculty of Dramatic Arts in Cetinje, Montenegro, Vjosa Berisha, Festival Director of PriFest in Kosovo, Rastko Ciric, Master Mind of Graphics and Animation, Belgrade, shared with the audiences their knowledge and profession tricks while youngsters were keen to get as many answers as possible for their questions. One main characteristic of Seanema is the active involvement of the young people who bring synergy, creativity and open discussions. Mia Gardasevic, 17, is one of the 5 volunteers from

Jury Special Mention for feature film “Daybreak” by Gentian Koci “So happy and honored to participate in Seanema Film Festival and to get this award. I appreciate the efforts of this Festival to promote the Author Cinema and I will keep supporting Drita in her endeavors to consolidate it.”

“We share the belief that societies can and do improve in terms of social, political and economic structures. The foundation of activism lies on its power to generate progressive change while respecting the principles of social and cultural evolution,” Llolla told to Follow Business Albania, adding that “in this respect, Seanema is determined to empower and support intercultural exchange.” Each film edition embraces a topic. This edition focused on Exile, as a state of mind and being. “As a group of young 84

December 2017

Budva who joins Seanema every summer. There are some 20 volunteers mostly from Ulcinj who contribute to this event every year. “I am so keen to join Seanema every summer because I learn a lot and I meet many new people,” she said. The entire team, young and experienced ones, is trying to make Seanema Film Festival echoes louder since the opportunity is there.

Pavle Simonovic, film director from Montenegro, thinks that SEANEMA Film Festival is a great potential to be one of the most important festivals on the map of Europe. “Gathering people and selecting quality films from the region and wider is something SEANEMA team is successfully doing and growing every year,” Simonovic told Follow Business Albania. He evaluates the variety of movies in this Festival highlighting also the Albanian film, Dita Zë Fill (Daybreak) by talented director Gentian Koci. “This year we had an opportunity to see some great movies, a couple of short and one feature Albanian film, Dita Zë Fill (Daybreak) by talented director Gentian Koci, Simonovic said, adding “ In the last couple of years Albanian cinema is growing and pretending to be a trend and a hit in Europe. There is a number of young productions and authors from Albania that are working really hard to upgrade cinematic processes and make a strong quality films that are going to find themselves on the European festival map and film history. SEANEMA Film Festival is here to give a chance and promoting young progressive cinemas such as Montenegrin and Albanian.”

December 2017

WINNERS of SEANEMA FILM FESTIVAL 2017. Best Feature Film – THE CONSTITUTION by Rajko Grlic, Jury Special Mention for feature film “Daybreak” by Gentian Koci, Best Short Film – Raisa by Pavel Cuzuioc. Jury Special Mention for short film SOA by Dusab Kasalica. Likewise Kujtim Çashku, Dean Prevost of Academy of Film & Multimedia MARUBI, the first film school in Albania, who has participated in the two previous editions of Seanema Film Festival, appreciates the Festival and assures that Marubi and the International Human Rights Film Festival Albania, organized by MARUBI in Tirana, will continue to be loyal partners of Seanema. “I see Seanema Film Festival as an added value to the cultural map of the nations, which overcomes borders of divisions and prejudices and contributes to the peace in Europe and beyond,” Çashku told Follow Business Albania. The distinguished Albanian film director and screenwriter is impressed by this annual event. “I have taken part in the 85

FOLLOWBUSINESSALBANIA ART/CULTURE

two previous editions of this Festival. The beauty of the location, where this festival takes place, has carried me away. As well as the very important topics this festival dwells on. But in particular, he said, “I have been impressed by the participation of the youngsters in this Festival. I am convinced that Seanema will serve as an alternative youth center which stimulates understanding and harmony among the generations and the various countries.” Another Albanian contribution in

Seanema Film Festival 2017 was "Bota" dramatic fiction by the directors, Iris Elezi and Thomas Logoreci who confirmed that they had the best experience ever, stimulated even by the particular setting. “Watching our BOTA in the open air in the city's old fortress, as the sea air wind rippled across the screen like a sail, was a highlight for us this year, or any year in our film's journey that by now has traveled in over thirty festivals worldwide,” said Elezi defining this Festival as an important initiative to create a cultural space and sustain a long life in the Balkan region.

In fact, this is exactly the goal of the Seanema Film Festival Team. Edina Mustafiq, one of the coordinators of the Festival activities, who has studied for Faculty of Dramatic Arts in Prishtina, is more than ever resolute to bring this Festival to an higher level alongside with the team. “I think that the Seanema Film Festival has rekindled the cultural spirit of Ulcinj as well as the support of international culture personalities. This Festival was a good experience of cooperation with Drita and the entire team. Our aim is to bring a name to this Festival in the region,” Mustafiq concluded. Now the emphasis of this Festival is increasingly on attracting the attention of foreign distributors and streaming platforms via leading sales agents, and Drita Llolla is striving to ensure she has the right guests mingling in the city of the 2400 old year castle

December 2017

FOLLOWBUSINESSALBANIA ART/CULTURE

Seanema, a film festival born out of the desire to bring cinema back to Ulcinj Full interview below: â&#x20AC;&#x153;Ulcinj is the proper place that may unite the different trends of the Balkans and beyond,â&#x20AC;? says Drita Llolla, the Executive Director of SEANEMA FILM FESTIVAL to FOLLOW BUSINESS ALBANIA. Ambitious enough to turn this Festival into a distinguished one in Montenegro and the region, she asks for a greater cooperation of Albania in this endeavor to stimulate the art life in the small city of Ulcinj where Albanians make up for majority of the population.

What is the story behind the Seanema Film Festival? It started in 2015. At that time, mostly youngsters from Montenegro were called in a meeting with the US Ambassador to Montenegro and other representatives from this Embassy to discuss how fulfilled we were feeling professionally. Before the meeting, I was sitting with a close friend of mine at a cafe in Ulcinj city center, finally sharing the idea of starting an NGO in Ulcinj. I had a clear vision that this initiative must be a pure citizen movement in Ulcinj consisting in implementing soft projects in the art/culture but even in social field. It had to start with a cultural shift. Ulcinj does not have a cinema and a working theatre for more than twenty years. Whereas the idea of initiating a film festival was born. 87

FOLLOWBUSINESSALBANIA ART/CULTURE

After that moment, events naturally started to take place. The meeting with US Ambassador happened, there were six of us young professionals that continued the discussion after the Ambassador left. After the meeting, I invited them all to take the discussion beyond a casual gathering. I remember to post a motivational welcome letter to a Facebook group created immediately after, attaching the TED talk “How to Start a Movement” by Derek Sivers.

Then, when did you get the project approved? Since we needed a starting capital, I then applied for an Alumni Competition Mini Grant, offered by the US Embassy in Montenegro. This grant was made available by the US State Department for projects on corruption and rule of law. Hence the first edition of the festival was called “Challenging the corrupted mind”. By June 2015, we got our project approved.

Are you saying that the film festival and the NGO were and are inseparable? Yes, true. I realized that we could not organize a film festival with only $3000. I got to know some important people in the cinematography field, one of them the director of International Documentary Film Festival in Belgrade, one of the most well-known in Serbia. By origin from Montenegro, he welcomed me warmly and helped me with the contacts of various film agents and film distributors. Thus, I created an idea about the cost of a film festival. So, the establishment of an NGO was inevitable in order to generate money for the film festival. This way, we established the NGO, called - I ACT – in July 2015. As a conclusion, the Seanema Film Festival and “I-ACT” are inseparable.

What is the character of Seanema Film Festival? Seanema Film Festival has several defining characteristics, but it all comes down to merging cinema and activism. First, through the power of films and active involvement of the young people,

Seanema helps reframing social issues by fostering an open dialogue in an independent and depoliticized arena. Each year we tackle a trending social issue. Through Seanema Green segment we are turning lens towards the importance of preserving the nature and its habitat. We welcome partnerships with organizations that are invested in making environmental sustainability a cornerstone of the creative industries in the Western Balkans. Finally, Seanema Film Festival is set to become an important regional cultural hub. Ulcinj was always known for its willingness to accommodate the diversity of cultures, and as such is the righteous representative of the emblem of Montenegro which is multiculturalism. For this reason we invite film professionals and activists from Kosovo, Albania, Croatia, Macedonia, Montenegro, Serbia, etc. But we go beyond then that. This year we received submissions from US, Greece, Australia, etc. Ulcinj is, indeed, the place that may unite the different trends of the Balkans and beyond.

How do you see the participation of Albanian movies in this Festival? This is the second year that we include Albanian movies. Last year, we created Albanian movie night. Since we choose an actual social topic for each film edition, last year, we stuck to gender equality mostly. So, the movies from Albania were “Koncert në Vitin 1936” and “Kapedani.” We decided to start by screening old films of the Albanian cinema during the Kinostudio era. In my memory, when listening to stories or watching TV while growing up in the neighboring Montenegro, but never having been in Albania before 2006, the country seemed to have been hermetically sealed to foreign influences during the communist regime by Enver Hoxha and still battling with consequences. Later on, when I moved to Albania and embarked in the adventure of discovering my identity as an Albanian, I was merely astonished to find out that during 1958 – 1990, approximately 13 films were produced each year with 20,000,000 tickets sold yearly. This struck my interest, to dive into Kinostudio`s reservoir of films. Understandably, one 88

December 2017

FOLLOWBUSINESSALBANIA ART/CULTURE

Obviously this is an event with a long-term vision. In your view, what is that?

has to separate propaganda from the ones who were not influenced by communist bureaucracies, only to discover some true gems of the Albanian cinema.I theninvited respective directors, SaimirKumbaro and Muharrem Fejzo as well as the actress, Margarita Xhepa, Manushaqe Qinami and the other Albanian director, founder of Marubi Academy of Film and Multimedia,Kujtim Çashku as special guests of the Albanian movie night, which was a true experience for us and the audience.Also, through a cooperation with Marubi AFM we screened short films of Albanian students. This year, we cooperated for the Summer Stage Film Program involving the Cultural Center of Ulcinj as well. We invited Iris Elezi and Thomas Logoreci to present their award winning “Bota” and ErionBubullima to present the Albanian blockbuster “7 ditë”. In the context of third edition competition programme of Seanema Film Festival, Albanians was presented with two movies – “Daybreak” by Gentian Koçi, candidate of Albania for best foreign-language film at the Oscars and ECHO by Kosovo director, Dren Zherka, winner of Silver Zenith at Montreal World Film Festival. We hope to consolidate previous collaborations with Albania as well as expect more Albanian representatives in the future, to join us in this endeavor, be independent film professionals or institutions. December 2017

Primarily we would like to develop and grow the film festival as we aim to turn SEANEMA in a distinguished film festival. As far as myself is concerned, I have always been keen on social activism, putting ideas forward and making tangible changes. Besides the film festival, the next project in store is revitalizing the old cinema. In cooperation with Seagull Entertainment, a company in private sector, we have created an Art Cinema model – a digitalized art space covering everything from operas to eSports, from theatre to secret cinema and Virtual Reality. I am aware that it is an ambitious model in the context of the Balkans, but

we must align with European trends if we really want to move forward regarding culture and the economy. European cinemas invested more than 1.5 billion € in digital transition to their theatres. As a result number of film released in European cinemas has almost doubled in the past 15 years. Presently in Europe, more initiatives are being undertaken to completely re imagine and reinvent cinema spaces, using the new media technologies to offer immersive experience for the audiences. Meanwhile, in Ulcinj, each day we are facing the terrible sight of the old cinema, literally in ruins.

There is no cultural development strategy at the local level and stuck for years in a quick sand with a defunctionalized Cultural Centre. Even for us, it has been a real fight to keep our festival alive. I cannot deny the valuable support of the US Embassy in Montenegro and the Culture Minister in this endeavor. However, it is high time for stronger support, to have more actors on board and turn this initiative into a success story.

What would you ask from the Albanian culture authorities? From the Ministry of Culture in Albania, I would ask support for cultural programs and overall cooperation. With the establishment of the new Albanian government, there is a new post – the Minister of State for Diaspora, Mr. Pandeli Majko. We hope that he would also offer his support. There is a strong basis in the Albanian Constitution for this, precisely Paragraph 3 of the Article 8 stating that the Albanian authorities should provide assistance to Albanian minorities in other countries in order to maintain and develop ties with the national cultural heritage.

I often say to my Albanian friends who live here that if the Albanian government had its own issues in the past years and was waiting a signaling of the Albanian minorities in the region such as Montenegro, to offer their help and support- now is the right time to do it 89

17 Years

www.FollowBusinessAlbania.com

FOLLOWBUSINESS

UFM

FNBJM JOGP!QMB[BUJSBOB DPN

888 1-";"5*3"/" $0.