Brand Guidelines and Standards Manual
1
245 College Road • PO Box 2350 • Smithfield, North Carolina 27577 • (919) 934-3051 • johnstoncc.edu
Dear Colleagues, We are excited about Johnston Community College’s new brand. This brand guide was created as a tool to help us ensure consistency in all that we as employees communicate about JCC. No matter your job position at the college, we all share a responsibility to preserve and promote JCC’s identity correctly in print, on the Web, in presentations, and in videos. This guide contains information that will assist you in proper usage of logos, typefaces, photography, required statements, and editorial and Web style. The standards in this guide are effective for all campus divisions and departments as of January 1, 2015. Communications developed prior to this date are not expected to reflect the brand standards. As with any new process, we will spend the next year educating our campus on the new standards so that you can use them in your daily work. If at any time you have questions about the brand guide, please contact our Communications Department at (919) 209-2563. Together, we build a powerful team that united tells a powerful story. Thank you in advance for your cooperation as we begin to show others that JCC is one college with endless opportunities. Sincerely,
David N. Johnson President Johnston Community College
2 One college • Endless opportunities
TABLE OF CONTENTS
Logos.......................................................................... 5 Size and placement.................................................. 9 Integrity and consistency..................................... 12 Use with photos or other background............. 14 Using the logo with various colors..................... 15 Using the brand tab............................................... 16 Use with non-standard background colors.... 19 Logo Versions..........................................................20 College seal..............................................................23 Fonts......................................................................... 24 Primary typeface....................................................25 Complementary typeface....................................26 Substitute.................................................................27 Color.........................................................................28 Required Elements.............................................31 Photography.........................................................33 Stationery..............................................................35 Business Cards.......................................................36 Letterhead & Envelopes.......................................37 Web Style................................................................38 Social Media.......................................................... 41 Editorial Guidelines...........................................44 Design Resources................................................ 51
3
USING THIS MANUAL
One College. Endless Opportunities. With the launch of our new brand campaign, Johnston Community College is setting the tone that we are one college with endless opportunities. No matter the position you hold at JCC, we are all a part of JCC’s identity. We all play an important role in ensuring our College’s image is preserved and consistent in our communications. Together, we build a powerful team that united tells a powerful story. This brand guide provides the necessary tools to help you help us reflect the JCC brand in all we do. The success of the brand depends on all of us working together to promote and abide by the guidelines created in this manual. Please use this guide for direction in all College communications as we work in collaboration to champion the JCC brand.
4
LOGOS
The face of the JCC brand The Johnston Community College logo is distinctive, simple, and conveys an intended message. These guidelines explain how the JCC logo should be used to properly preserve the JCC brand. Please visit www.johnstoncc.edu/rd/brand to download the approved versions of the JCC logo. Do not make your own logo. JCC has one logo. It is the recognized symbol that reflects the intentions, goals, and purpose of our College. Divisional and departmental logos send mixed messages and weaken the power of the JCC brand. Departmental and divisional identity can be created through good design and copy writing. Please contact the marketing director for creative guidance on departmental and divisional identification. Contact the marketing director at (919) 209-2100 with any questions regarding logo use.
5
LOGO | INTRODUCTION
The Johnston Community College logo is designed to reflect the intentions, goals, and purpose of our College. The shield shape contains a spiral burst of light design that symbolizes vibrancy and new beginnings. As it is held in the shield, the spiral also creates the recognizable shape of the letter J. From the central point in the burst of light, there are many lines that extend outward, just as there are many paths of educational and professional opportunity that begin at JCC. The convergence of these lines also represents the culmination of talent and potential that we, the students, faculty, and staff, bring to JCC. The simple, clean typography and the classic design of the mark reflect the sense of pride we wish to convey while also building a contemporary look that can grow with us into the future. All of these characteristics inherent to our brandmark are inspirational as we move forward in creating one college with endless opportunities.
6
LOGO | INTRODUCTION
Wordmark
Tagline
The logo is set in Montserrat Regular.
The tagline is set in Gotham Medium.
The logo and tagline have been specifically typeset for appropriate letterspacing. Do not attempt to recreate them.
7
LOGO | INTRODUCTION
The complete logo, including the logotype.
The complete logo in a vertical configuration.
The shield, stand-alone.
There are three configurations of the logo. It is preferable that the complete logo be primarily used, with the stand-alone shield mark being used in secondary instances as needed. The vertical configuration should generally be reserved only for use in limited horizontal space. In some cases (eg. limited space on some branded apparel), it may be preferable to use the shield by itself. This is to be done at the designer’s discretion, but its use should be generally secondary to the complete logo.
8
LOGO | SIZE AND PLACEMENT
Using the stylized J in the shield as the unit of measure, allow twice that unit in all directions around the logo.
Vertically oriented logos are typically called for because of limited space and can allow slightly less vertical safe area.
The JCC logo deserves respect and visual deference. This illustration shows the minimum safe area to be allowed for the logo.
9
LOGO | SIZE AND PLACEMENT
1.75-inch minimum width
0.5-inch minimum width 0.75-inch minimum width
Follow these guidelines when using the logo at smaller sizes. To maintain readability and ease of recognition, these are the minimum sizes allowable.
NOTE: The brand tab has its own safe area guidelines. See the section on the brand tab on page 17 for more information.
10
LOGO | USING THE LOGO WITH TAGLINE
2.75-inch minimum width
The tagline falls entirely within the safe area necessary for the logo. It requires no special treatment beyond that.
The tagline has a defined location when used with the logo. To maintain adequate readability, the logo should be used at a minimum of 2.75 inches. When space is limited to less than 2.75� do not use the tagline. Use the stylized J (x2) as the unit of measure for the safe area.
11
LOGO | INTEGRITY AND CONSISTENCY
Consistency is key to making a strong brand impression. The JCC logo should not be stretched, tilted, sheared, compressed or altered in any way. (The shield is used as an example, but this applies to all forms of the logo.) Never modify the color, or recreate the design of the logo. If you need to use the logo and don’t have it, contact the JCC Communications Department.
12
LOGO | INTEGRITY AND CONSISTENCY
Incorrect Usages 1. Do not obstruct the logo with any graphic or image. 2. Do not add a drop shadow to the logo. 3. Do not scale the logo disproportionately so it is wider, taller, thinner or thicker than the approved proportions. 4. Do not change the size or shape of the shield in relation to the type. 5. Do not change the font or recreate the logo in any way. 6. Do not make the type or the shield in the logo any color other than black, blue and gray. 7. Do not put a black line around the logo. 8. Do not combine the logo with type to make a new logo. 9. Do not combine the logo with any other logos.
13
LOGO | USE WITH PHOTOS OR OTHER BACKGROUND
Do not use the logo over background images, colors or textures that are distracting or that obscure the logo. If in doubt, simply use a flat or slightly transparent white bar to ensure that the logo is legible. If transparent white is used, it should be no less than 92%. Shown here at 95% opacity.
14
LOGO | USING THE LOGO WITH VARIOUS COLORS
SAMPLE TITLE
Again, consistency is key for a strong brand impression. To that end, the consistent use of a white background for the logo is preferable. In designs with a strong use of color, use a white bar or the brand tab to maintain this consistency.
15
LOGO | USING THE BRAND TAB
SAMPLE TITLE
The brand tab is a uniquely stylized and self-contained brand element that allows the consistent use of a white background with the logo. It can be used whenever necessary or as otherwise deemed appropriate.
16
LOGO | USING THE BRAND TAB
Safe print margin (example)
Using the stylized J as the unit of measure, keep a minimum of one unit-measure of safe area around the brand tab. Within the tab, one J-unit-measure of safe area should be kept from the top of the tab to the edge of the safe printable area. Note that this may not be the same as the trimmed edge of a printed piece.
If working in a print medium, these safe area measurements should fall entirely within the safe printable area. Note: space should be added for trim safe areas and other areas including margins of error.
17
LOGO GUIDELINES | USING THE BRAND TAB
The brand tab should be placed near one edge, no further than 1/2 the width of the brand tab (or as close as allowed by margins, if in conflict).
Generally, 1/6 of the full width of the layout is an appropriate size for the brand tab. In some extreme horizontal formats, it may need to be smaller.
The use of the tab should be consistent in its size and location in branded materials. Use these guidelines to maintain that consistency.
18
LOGO | USE WITH NON-STANDARD BACKGROUND COLORS
While it is best to use the JCC logo on a white background, there may be times when using the solid tone version of the mark on other colors is appropriate, such as with branded apparel.
Using the solid tone white on other colors is allowable in limited measure. This should be a secondary usage only, and care should be taken to give importance to the main instance of the logo.
19
LOGO | LOGO VERSIONS
Full color standard version
Full color reversed
Examples of the full color versions of the logo. Note that using the standard version is preferable.
20
LOGO | LOGO VERSIONS
Grayscale
Solid tone version
Solid tone version, reversed
Examples of the grayscale and solid tone versions of the logo.
21
LOGO | ATHLETICS LOGO
Athletics Logo Use of the JCC athletics logo is limited to sports teams, athletics marketing and communications, student life promotion and trademarked merchandise.
22
LOGO | COLLEGE SEAL
The College seal is used for formal or official university documents. Use of this seal is restricted to the President’s Office, graduation materials, official JCC certificates and awards. Questions regarding use of the College seal should be directed to the Communications Department.
23
FONTS
Strengthening the brand, one letter at a time. Uniform fonts help unify materials and provide consistency in the presentation of information.
24
FONTS | PRIMARY TYPEFACE
Open Sans Open Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Sans Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
OPEN SANS The primary typeface for Johnston Community College is Open Sans. Open Sans is a humanist sans serif typeface designed with an upright stress, open forms and a neutral, yet friendly appearance. It is optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Body copy can be set at 9 to 12 point and headlines or headings should be at least two points larger than body copy. Open Sans is readily available as a free download online. Fonts for the JCC Web site are Arial and Georgia. These fonts and their sizes are preset.
25
FONTS | COMPLEMETARY TYPEFACE
Times New Roman Times New Roman Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
TIMES NEW ROMAN Times New Roman is a complimentary font to Open Sans, and is ideal for when circumstances require a serif font. Body copy and pieces that require long form copy, you may consider using this easy to read serif font.
26
FONTS | SUBSTITUTE
Arial Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Adobe Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
SANS SERIF TYPEFACE Open Sans should be used as the primary typeface, but if for some reason it can’t be obtained, the substitute typeface is Arial.
27
COLOR
A palette of colors to make a design impact Color gives a brand personality and helps make a brand recognizable. It should also be used accurately to maximize its full potential.
28
COLOR | PALETTE
Pantone® 429 C C3 M0 Y0 K32 grayscale K40 R164 G169 B173 #a4a9ad
Pantone® 2935 C C95 M70 Y0 K0 R0 G85 B184 #0055b8
Pantone® Black C C0 M13 Y49 K98 grayscale 100K R35 G33 B #232121
The primary brand colors. These colors are central to the identity of JCC.
Pantone® 124 C C0 M28 Y100 K6 R237 G170 B0 #edaa00
Pantone® 534 C C100 M80 Y30 K5 R31 G53 B94 #1f355e
Pantone® 425 C C0 M0 Y0 K77 grayscale K77 R85 G87 B89 #555759
The introduction of a strong, stable blue broadens the sense of determination and institutional purpose. The addition of gold lends a touch of collegiate excitement and youthful energy. These colors should be used to support the brand colors, not to replace them.
29
COLOR | PALETTE
Pantone速 513 C C44 M83 Y0 K0 R150 G54 B141 #96368d
Pantone速 1665 C C0 M68 Y100 K0 R226 Y67 B1 #e24301
example combination
Pantone速 3268 C C90 M0 Y49 K0 R0 Y169 Y143 #00a98f
example combination
Use the broader design palette as deemed appropriate on a case-by-case basis.
The broader JCC suggested palette. Designs requiring a broader use of color should begin with this palette.
30
REQUIRED ELEMENTS
Statements and language required for communications To illustrate fiscal responsibility and adherence to other state and federal requirements, JCC publishes the following statements in its communications as required.
31
REQUIRED ELEMENTS
ACCREDITATION STATEMENT Johnston Community College publishes the name of its primary accreditor and its address and telephone number in accordance with federal requirements. In order to meet these requirements, JCC lists the name, address, and telephone number in its catalog or Web site using the following statement:
Johnston Community College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award the associate degree. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call (404) 679-4500 for questions about the accreditation of Johnston Community College.
EQUAL OPPORTUNITY STATEMENT
In compliance with federal law, including the provisions of Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, and the Americans With Disabilities Act, Johnston Community College does not practice or condone discrimination in any form against students or employees on the basis of race, color, age, sex, national origin, religion, disability, or covered veteran status in its administration of educational programs, activities, and policies; scholarship and loan programs; or employment. Inquiries or complaints should be addressed to the vice president of student services and/ or the vice president of administrative services. AN EQUAL OPPORTUNITY INSTITUTION.
PUBLIC DOCUMENT COST STATEMENT Include a statement on printed materials to show how many units were ordered and the total cost of the publication.
2000 copies of this document were printed at a cost of $1.25 per copy.
32
PHOTOGRAPHY Enhancing written communication
Photography enhances written communication and makes a powerful visual explanation of the information being conveyed. Each image used in JCC communications is a reflection of the college and its image and should be chosen carefully so that we maintain excellence in telling our written and visual story. Be sure you have permission from subjects photographed by having them sign a Model Release Form. Exceptions include photos of crowd scenes and event coverage. Do not use copyrighted photographs without obtaining permission from the photographer.
33
PHOTOGRAPHY | GUIDELINES
All photography to be printed in JCC materials or to appear on the JCC Web site should be professional in appearance. The images should have simple content and a sharp focus. Photos that will be printed should be a resolution of 300 dpi for optimal production and 72 dpi for optimal Web viewing. Stock photography is an option when professional photos are not available. If you need professional or stock photography for your communications, please make your request to the Communications Department through the KACE system. All departmental promotional videos must include the Johnston Community College logo at the beginning or the end of the production. Student-created videos must also include the statement, “This video was created by students of Johnston Community College.� 34
STATIONERY
A unified look to make a lasting impression A cohesive stationery system includes letterhead, envelopes and business cards. In many cases, these materials are the first impression, so they must present a unified look. They are a key component to the brand and offer an easy way to maintain consistency across the college.
35
STATIONERY | BUSINESS CARDS
A fresh design incorporating the new logo has been created for employee business cards. Business cards are ordered through e-procurement at https://buyer.ncgov.com/ Buyer/Main. Business cards include the employee’s name, title, address of the College, office telephone number, and the College Web site. You have the option of adding your mobile telephone number if you choose. All business cards must conform to this standard with the College logo and may not include any other area or department-specific images. Cornerstone Custom Printing is the supplier. Cards are $25 for 500 or $30 for $1,000.
36
STATIONERY | LETTERHEAD AND ENVELOPES
245 College Road • PO Box 2350 • Smithfield, North Carolina 27577 • (919) 934-3051 • johnstoncc.edu
One college • Endless opportunities
Reg envelope_Layout 1 12/11/2014 9:39 AM Page 1
245 College Road - PO Box 2350 Smithfield, North Carolina 27577 johnstoncc.edu
One college • Endless opportunities
Letterhead and envelopes are used for official College communications only and are available through Purchasing.
37
WEB STYLE Initial impression
The Johnston Community College Web site is a destination for prospective and current students, faculty, alumni, and community members. It is important that the information presented is consistent with our brand. These guidelines will allow the College to convey a consistent message and tone that in turn will uphold our brand. The JCC Web site is managed by division specific content managers and approvers. Contact the web and marketing specialist at (919) 209-2008 with questions.
38
WEB STYLE
• Use gender neutral language.
• Left justify all text, including headers, on Web pages. Do not center.
Any employee should request time off with his/her supervisor . not Any employee should request time off with his supervisor.
• Use short paragraphs. Large blocks of text can be overwhelming to the reader. Research has shown that short, concise paragraphs and bulleted lists work best for Web use.
• Avoid emotional language, such as words like “feel,” “think,” or “believe.”
• Use active voice whenever possible.
• Avoid contractions.
The committee decided to meet next week. not It was decided by the committee to meet next week.
• When referring to the College, use Johnston Community College on first reference. On subsequent references, use JCC or the College.
• Write in third person. The College officially opened in 1969 in Four Oaks.
• In most cases, it’s best to use subheadings to clarify the subject of various sections on a page. Users want to skim and scan for information and headings help this process.
• Write to be concise. Avoid the use of long rambling sentences and unnecessary adverbs and adjectives.
• Don’t waste space welcoming people to the page. Most readers see welcome text as filler.
• Your first paragraph is the most important one. To quickly engage the reader, it should be short, brief, and to the point. One sentence paragraphs are encouraged.
• Name your page clearly. The page title and the navigation title should match as closely as possible and should clearly articulate the subject of the page.
• Write in an inverted pyramid style. Place the most important information at the top and the remaining information toward the bottom.
• Use bold and italics sparingly. Bold should be used for headings and then sparingly for any other emphasis. Too much bold and italics makes text harder, not easier, to read and differentiate.
• Write simply and clearly and avoid the use of jargon. Spell out acronyms that may be specific to a field but unfamiliar to those outside of the institution.
• Do not underline text for emphasis because on the web underlined text suggests a link and is misleading.
PDP Professional Development Plan WDC Workforce Development Center
39
WEB STYLE
• Use all caps sparingly. All caps is difficult to read and can be interpreted as yelling. • Avoid exclamation points. We know JCC is great, and we love it! But exclamation points on Web sites can make it look unprofessional. • Keep your content up to date. Out-of-date content reflects poorly on the user’s overall opinion of the JCC Web site and the College. Schedule reminders to update your content within OU Campus to ensure information stays current. • Link to relevant information. If you mention the Writing Studio, link to it. If you include an email address, make it an email link. Don’t make people search for something that you mention if it already has an existing page. • Make your links contextual. Avoid “Click here”. Use part of the actual referencing sentence as the link. Research show that users like them to be 4-8 words in length. Do not use: For graduation information, click here. Do use: Graduation information is now available.
40
SOCIAL MEDIA Conversing effectively online
JCC recognizes the importance of participating in social media and interacting online with current students, prospective students, alumni, donors, and community supporters. These guidelines are here to encourage the College’s students, faculty, staff, and alumni to communicate in an effective and constructive manner when participating in social media conversations that involve JCC.
41
SOCIAL MEDIA
If you post on behalf of JCC:
In general, the Communications Department supports the official JCC Facebook page, Twitter and Instagram accounts. Other social media accounts and pages created on behalf of JCC are supported, updated, and monitored by staff and student resources from the department, club, or college entity that created the page or account. Departments, clubs, or college entities should consider the resources they have available before establishing their own social media presence. For example, a Facebook page requires an estimated five hours of staff time per week to maintain properly.
Be transparent The keys to success in social media are being honest about who you are, being thoughtful before you post, and respecting the purpose of the community where you are posting. Your communications should be transparent, ethical, and accurate. JCC expects faculty, staff, and students to respect the mission and core values of the College when posting. If you participate in or maintain a social media site on behalf of the College, clearly state your identity, purpose, and goals.
College personnel and student groups must get approval from the Communications Department before starting a college-related social media site. Please complete the Social Media Notification Form and submit it through the Communications KACE system for approval. Please use official JCC logos to brand the page and adhere to the logo guidelines. Please refer to the JCC Brand Guidelines & Standards Manual or contact the Communications Department for help with logos, photos, and other content.
Be accurate Have all the facts and double check your facts before you post. Use correct spelling and grammar in your posts. Cite and link to your sources whenever possible. If you make an error, correct it quickly and visibly. Be relevant and respectful Be careful and thoughtful about the type of photos you upload. Keep the tone of your comments respectful and informative. Do not post information or images that could reflect negatively on the College or individuals. Do not post personal political views.
Plan to have at least two administrators for every social media site to ensure that the site is regularly updated and monitored. A social media site will only be effective if the administrators take the necessary time to generate interesting and interactive content and build relationships with the online community. While regular and timely updates and discussions are key to building your community, please also keep in mind that you don’t want to overload your audiences with too much information. Social media sites will require daily monitoring.
Obey the law Do not post any information or conduct any online activity that may violate local, state, or federal regulations or laws. Know and follow the rules Become familiar with the terms of service and policies of social media sites and networks in which you participate. Pay attention to updates. Realize your posts are public If you have any questions about the appropriateness of the material you are
42
SOCIAL MEDIA
posting to a JCC social media site, please check with your supervisor. As an employee of a public institution, faculty, staff, and student communications are subject to the North Carolina Public Records Law. JCC may require that an employee discontinue use of College online communities if his or her communications are in violation of organizational policies, values, or local, state, or federal laws. These guidelines will be frequently updated as social media evolves. If you have questions or suggestions, please contact the JCC Communications Department.
43
EDITORIAL GUIDELINES Using correct and consistent language
As an institution of higher learning, Johnston Community College has a responsibility to use correct and consistent language in its written communications. Consistency in our writing style is equally important to our identity as consistency in our design. JCC uses three references for writing style rules – this style guide; the Chicago Manual of Style and Merriam-Webster’s New World College Dictionary. Official college publications, media releases, and the College Web site should follow these style rules. Contact the senior director of communcations at (919) 209-2563 with questions.
44
EDITORIAL GUIDELINES
Abbreviations Use capitals but omit periods and spaces when abbreviating names or using acronyms of familiar organizations. In those few exceptions where abbreviations traditionally call for periods, omit spaces between letters and periods. In cases of trademarking and branding, periods are omitted when applicable.
Arboretum Board of Trustees The Board of Trustees should be capitalized when referring to the JCC Board of Trustees, but board by itself is not capitalized nor is trustees. The JCC Board of Trustees will meet Jan. 14.
Ph.D. M.A. a.m., p.m. FBI CIA
In September, the trustees will tour the new Learning Resource Center before the board meeting. Buildings should be capitalized when preceded by a letter or name. Also, do not abbreviate names of buildings in text. The following campus buildings are written as follows: Arboretum Arts Building Britt Building Elsee Building Health Sciences Building Learning Resource Center Paul A. Johnston Auditorium Public Safety Services Building Sanders Building Smith Building Tart Building Transport Technology Building Wilson Building
Academic Degrees Use an apostrophe in associate’s degree, bachelor’s degree, and master’s degree. Capitalize names or abbreviations of academic degrees and honors following a personal name. Mike Cross earned an associate’s degree from Rio Hondo College and a bachelor’s degree from California State University, Fullerton. David N. Johnson, Ed.D. Academic programs Do not capitalize the names of academic programs. Cindy is a student in the early childhood education program.
The Wilson Building is home to the President’s Office.
Advisor is the preferred spelling over adviser.
Campuswide is always one word. Do not hyphenate.
45
EDITORIAL GUIDELINES
Committees Capitalize the formal names of groups and committees, such as Administrative Council, Student Government Association, and LongRange Planning Committee. Use lower case for the words committee or council when they stand alone.
Cancel, canceled, canceling, and cancellation These are preferred spellings according to Webster’s New World College Dictionary. Chair When referring to a committee or board chairperson, the preferred title is chair.
Course work rather than coursework.
Lyn Austin is chair of the JCC Board of Trustees.
Courtesy titles Don’t use them (Mr., Miss, Mrs., Ms.) in most text. Use only the last name on second reference.
Cleveland Center College Use the full name, Johnston Community College, on first reference. Capitalize college only when it refers specifically to JCC, but always lower case campus.
Dee Dee Daughtry is the vice president of instruction. Daughtry is a graduate of Wayne Community College, Mount Olive College, and Campbell University.
Johnston Community College officially opened in September 1969. The main campus of the College is located in Smithfield, North Carolina. Commas Items in a series are normally separated by commas. When a conjunction joins the last two elements in a series, a comma should appear before the conjunction.
Dates Use a comma between the day of the month and the year, as well as between the year and the rest of the sentence. Omit the comma if only month and year are indicated. When a month is used with a specific date, abbreviate January, February, August, September, October, November, and December.
Bob is taking art history, English, and drama this semester.
The meeting will take place on Monday, Jan. 31. Summer camps will begin on Monday, June 13.
In the month-day-year-style of dates, commas are used both before and after the year. Where month and year only are given, no comma is needed.
dean’s list Always lower case. Veronica made the dean’s list.
On September 16, 2014, the College celebrated its 45th anniversary. The Learning Resource Center opened in August 2011.
46
EDITORIAL GUIDELINES
Home page Lower case both words.
Departments and divisions The name of college departments, divisions, and offices are capitalized.
Howell Woods The official name is the Rudolph A. Howell Environmental Learning Center. However, Howell Woods is also accepted on first reference.
The Human Resources Office will be closed on Friday. Dale O’Neill is vice president of the Institutional Effectiveness Division.
Hyphens Generally speaking, use a hyphen when a prefix ends in the same vowel that begins the word that follows. An exception to the rule is the word “cooperative.”
E-mail Use the hyphen. Ethnic groups Names of ethnic and national groups are capitalized. Adjectives also associated with these names are also capitalized. However, designations based loosely on color are lowercased.
John chose to re-evaluate the process for efficiency. Use a hyphen in a compound modifier when it precedes a noun, unless the modifier ends in “ly.”
Linda is a Caucasian, John is an African American, and Maria is a Latino.
More than 70 percent of the full-time employees like the summer work schedule.
The survey included responses from both blacks and whites.
To maintain an environmentally friendly campus, you should recycle.
Flier is the preferred term for an aviator or handbill. Flyer is the proper name of some trains and buses, i.e. The Western Flyer.
Internet Capitalize in all uses.
Full time Hyphenate only when used as a compound modifier.
Jaguars The JCC athletics mascot. Use primarily to refer to athletics.
Josh works full time at the College. Sarah has a full-time job.
JCC Foundation Preferred to College Foundation on first reference; however, both are acceptable.
Fund-raiser/fund-raising Hyphenate both adjective and noun forms.
Johnston Community College Use JCC on second reference.
GPA Use in all caps without periods.
47
EDITORIAL GUIDELINES
Johnston County Workforce Development Center Use the full name of the center in text.
Part time Hyphenate only when used as a compound modifier.
Money Use numerals and delete the “.00” unless the amount contains cents. For amounts less than a dollar, include the numeral followed by the word “cents.” For dollar amounts, use the $ sign plus the numeral(s).
Josh works part time at the College. Sarah has a part-time job.
The technology fee is $1.
The “Creating Success” marketing campaign takes NC Community Colleges into the 2010s.
Plural Add “s” to form the plural of figures, but do not use an apostrophe.
Name of an organization Spell out the name of an organization the first time it is used and put the acronym in parentheses; if the is used more than once use the acronym.
The following list includes some unusual plural forms that are likely to be used on a college campus. In forming the plural: hypothesis becomes hypotheses alumnus or alumna becomes alumni criterion becomes criteria medium becomes media curriculum becomes curricula memorandum becomes memoranda
Johnston Community College is accredited by the Southern Association of Colleges and Schools (SACS). On second reference, simply use SACS. NJCAA The National Junior College Athletic Association, or NJCAA, is the conference in which JCC’s intercollegiate athletics team compete. JCC is a member of Region 10.
Possessive To form the possessive of a singular noun, including the possessive of a proper name, add “s.”
Numbers Spell out numbers up to nine and use figures for numbers 10 and above. Always spell out a number that introduces a sentence. Always use figures with percentages, ages, semester hours, and grade point averages.
The possessive of a singular noun ending in “s” may be formed by simply adding an apostrophe. However, “s’s” is acceptable. Mike Cross’ e-mail details the latest benefit changes or Mike Cross’s e-mail details the latest benefit changes.
Brenda bought four books for her nursing class, which has 22 students. Forty-five people enrolled in the technology workshop.
If two or more names show joint possession, the last name mentioned receives the possessive form.
48
EDITORIAL GUIDELINES
Bill and Jane’s work plan was turned in yesterday.
Here are the preferred abbreviations: Alabama: Ala. Arizona: Ariz. California: Calif. Colorado: Colo. Connecticut Conn. Delaware: Del. Florida: Fla. Georgia: Ga. Illinois: Ill. Indiana: Ind. Kansas: Kan. Kentucky: Ky. Louisiana: La. Maryland: Md. Massachusetts: Mass. Michigan: Mich. Minnesota: Minn. Mississippi: Miss. Missouri: Mo. Montana: Mont. Nebraska: Neb. Nevada: Nev. New Hampshire: N.H. New Mexico: N.M. New York: N.Y. North Carolina: N.C. North Dakota: N.D. Oklahoma: Okla. Oregon: Ore. Pennsylvania: Pa. Rhode Island: R.I. South Carolina: S.C. South Dakota: S.D. Tennessee: Tenn. Vermont: Vt. Virginia: Va. Washington: Wash. Wisconsin: Wis. Wyoming: Wyo.
Use “its” to form the possessive of it. “It’s” is a conjunction meaning “it is.” Quotation marks Quotation marks are placed outside commas and periods and inside semicolons and colons. Question marks and exclamation points are placed inside quotation marks if they are part of the quoted material and outside if they are not. SJCCTV Smithfield-Johnston Community College Television (SJCCTV) is a public, education and government (PEG) access television station governed by the Town of Smithfield and Johnston Community College. SJCCTV is located on Time Warner Cable Channel 18 and broadcasts programming that promotes the town and the College as well as downloadable educational content. State names In running text, the names of states, territories, and possessions of the United States should always be spelled out when standing alone and preferably when following the name of a city. The JCC golf team traveled to Scottsboro, Alabama, to compete in the NJCAA championship. In bibliographies, tabular matter, lists, and mailing addresses they are usually abbreviated.
49
EDITORIAL GUIDELINES
Tables The title should be a noun form and should identify the table as briefly as possible. Table titles and column heads should be capitalized using sentence style.
Titles Capitalize job titles only when the title precedes the person’s name. Lower case the title when it follows the name or is used in a general sense. JCC President David Johnson spoke at graduation.
In a printed table, the title usually follows the number on the same line, separated by punctuation or by space and typographic distinction. The number is always preceded by the word table.
Dr. Pam Harrell, vice president of student services, attended the conference. Titles of works The names of books, plays, magazines, newspapers, movies, and television and radio series are italicized. Chapter titles, articles, blog titles, and the names of single episodes of television and radio programs are placed in quotes.
Table 2. Description of species pools used in the simulations Telephone numbers The preferred method for listing a telephone number for publication is (Area Code) XXXXXXX.
She read the Chicago Tribune on the plane.
The number for the JCC switchboard is (919) 934-3051.
Web site Two words and Web is capitalized.
Time Times of day are usually spelled out in text. With o’clock, the number is always spelled out. Leslie’s day begins at five o’clock in the morning. Numerals, with zeroes for even hours, are used when exact times are emphasized. The first train leaves at 5:22 p.m. and the last at 11:00 p.m.
50
DESIGN RESOURCES
Solutions for external and internal communication needs From a multimedia campaign to a simple invitation, the Communications Department will work with you on a strategy to meet your goals. For best results, bring us in at the planning stage so we can offer the full range of resources, including: Advertising campaigns Web strategies and content development Print material Photography Social media campaigns Guidelines and additional resources Please refer to our Web page for more information on project planning, our process and the estimated lead times we’ll need. For projects with an internal scope, please refer to our self-serve templates which can be found on our Web page.
51
DESIGN RESOURCES
Templates are available for a range of communication needs. Self-serve templates ideal for creating fliers and brochures are available on our Web site. Do not change the structural elements or text color on templates.
52