C OV E R S TO R Y
Eating with a Conscious Maintaining ecological balance has become important with almost everyone today. This is also affecting eating habits of individuals. Protecting ecological balance is an issue in which everyone has become involved. One way of achieving this, according to some, is to consume organic food. It may be mentioned that organic food profile rose in the early 2000s, as consumers began to see connection between diet, health and environment. As shoppers today turn to clean labels and demand transparency in the foods they eat and the beverages they drink, organic food seems to be poised for growth. Ashok Malkani views the scene of organic food and finds that the growth isn’t expected to slowdown. A recent TechSci Research report estimates the global organic food market is projected to increase at a compound annual growth rate of more than 14% between 2016 and 2021.
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Hammer Food & Beverage Business Review
Aug-Sept ’20
