Food & Beverage Business Review (Feb-Mar 2021)

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PROCESSED FOOD

Condiments are Crucial

T

h e ro l e of c o n d i m e n t s i n t h e food service industry cannot be ove re m p h a s i s e d . Th o u g h t h e i r definition may vary, with some definitions of condiments even including herbs and spices in the ambit of condiments, but about their importance there is hardly any dispute. Though condiments in themselves are seldom partaken, but they play huge roles in adding value to the quality of dining experience. Mustard, tomato ketchup and mayonnaise are some of the important condiments which are playing a significant role in our food service industry. The condiments add to the taste of the food, often in crucial ways. Condiments can be added prior to serving, or during cooking. They can also be had while having food. The example of the first is a sandwich made with ketchup or mustard where ketchup and mustard serve as condiments. Barbecue sauce and soy sauce are examples of usage of condiments during cooking process. The apt example of the usage of condiment during eating is the use of sauce while having omelette during breakfast. “Nowadays, globally the quality of condiments has become an expression of the quality of a food service operator,” stated Akshay Bector, Chairman & Managing Director, Cremica Food Industries Limited.

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The company is an important player in the Indian condiments business. Cremica Food Industries Limited is a part of Cremica Group. The product profile of Cremica includes Indian gravies /curries, tomato ketchup, sauces, bread spreads, mayonnaise, syrups, toppings, salad dressings and Indian snacks, fruit & flavoured syrups among others. “We are finding that with changing lifestyles, and with increase in income levels in select but sizeable pockets of middle class India there has been a big increase in consumption of condiments and growth of the food services sector in the country. This market environment helps in familiarising customers about new types of products in the realm of condiments and

Hammer Food & Beverage Business Review

is helping innovative companies like us to introduce new condiments in the market,” asserted Bector.

Growth in Demand According to a research, The Indian condiments market stood at $638.96 million in 2018 and is projected to grow at a CAGR of over 13%, to reach $1340.5 million by 2024. Anticipated growth in the market can be attributed to increasing crosscultural interaction, inclination towards consumption of western food & cuisines and growing number of modern retail outlets offering price and convenience advantages to the customers. No wonder the Indian condiments market is showing impressive growth. The Indian ketchup market has increased exponentially during the last few years. The Indian ketchup and sauce market is dominated by tomato ketchup and tomato sauces. Mustard sauce is also gaining quick popularity. New flavours like mustard and barbeques are widely accepted across nation and marketers are experimenting with the product sizes and convenience packing to increase penetration. The deep penetration of international dishes like pastas and other noodles has boosted the regular consumption of sauces

Feb-Mar ’21


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