C OV E R S TO R Y
RUMmy Rainy Days
Rum, in yon days of old was considered as a pirates’ drink. Known as the Devil’s drink as it warms you up, trickling down the throat, today it is a popular alcoholic beverage that is there on almost everyone’s bar shelves. International Rum brands have elevated the experience of the spirit and the focus is now on new aromas, flavour profiles and a range of interesting distillation methods. From the cocktail-ready white Rums to the elegantly sippable best dark Rums, today the drink has become a favourite of not only gents but also ladies. Its popularity can be gauged from the fact that two Rum days – “World Rum Day” and “National Rum Day” – are celebrated in July and August, respectively. Ashok Malkani examines various aspects of this beverage, which is becoming the most desired drink during the rainy season.
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Hammer Food & Beverage Business Review
June-July ’22
