The Modern, Data-Rich Store Locator for CPG Brands

Where to Buy is the affordable, modern, store locator that connects consumers to food brands in-store

It is estimated that there are more than 4.62 billion social media users globally, equating to 58.4 percent of the total world population. One of the biggest hashtags, #food, has taken over social media with millions of posts as consumers are always on the hunt to try new foods and products. Savvy food & beverage companies have utilized this trend promoting their food and beverage products on various platforms, including videos, posts, tweets, and ads.

There is one problem. Once a consumer knows about a great new product, they can find it challenging to locate where they can buy it.

Good news—the solution is Where to Buy, an affordable, data-driven, feature-rich Consumer Packaged Goods store locator. Brands can now connect consumers to tens of thousands of retail outlets and online retailers that carry their products by tapping into dynamic, on-shelf availability across over 200 grocer banners.

This advanced store locator solution, designed specifically for food and beverage companies, regularly updates product location availability data from stores and online grocers who carry their products. It’s the new way for Consumer Packaged Goods to capture accurate, comprehensive product location data and help brands drive consumers in-store for a fraction of “This advanced store locator solution, designed specifically for food and beverage companies, regularly updates product location availability data from stores and online grocers who carry their products”

the cost of similar services, in a quick, efficient manner. Where to Buy was built based on the passion of Co-Founder and CEO Brian Hack and Co-Founder and Managing Partner Brit Woyma. The two have spent decades working with Consumer Packaged Goods brands to develop strategic campaigns to increase brand awareness and drive purchase. They understood that more was needed than just great advertising to connect the dots between awareness and informing consumers where they could buy.

“So much effort and energy is spent on getting consumers to know the brand,” says Brian Hack, CEO and Co-Founder of Where to Buy. “There is a lot of noise on social so once a brand gets in front of the consumers they have to then be able to take it one step further to drive people down the funnel. Where to Buy does that by giving brands a tool to drive people in-store with accurate data in an easy to use interface.”

To make Where to Buy extremely effective, relevant, and modern, the company teamed up with Consumer Packaged Goods analytics leader Datasembly in an exclusive partnership. Accessing grocer, click & collect, and e-commerce websites from tens of thousands of store locations across the U.S. and Canada, Datasembly is able to provide accurate, on-shelf production location data that Where to Buy uses to power their tools.

“The partnership between Where to Buy and Datasembly allows us to break the mold on how companies can gain access to this data using comprehensive, exacting data collection methods,” says Brit Woyma, Co-Founder of Where to Buy. “We are making something that is often expensive and tedious to acquire more accessible and affordable for Consumer Packaged Goods brands, ultimately helping to drive their consumers in-store, shortening the path to purchase.”

Participating brands add the Where to Buy locator right on to their websites. With the ease of one click, consumers find all available locations to buy the product in their area, increasing sales for both the brand and retailer carrying the product.

The data that powers Where to Buy is updated frequently to ensure location availability is as accurate as possible (something extremely important as brands continuously grow

and pick up new distribution), helping brands provide the most accurate picture possible for consumers.

“We are thrilled at the rapid growth of Where to Buy in such a short time. We’re not only proud of the product we’ve created but excited at being able to maintain high-touch customer service and continuously helping brands find solutions that best fit their needs regardless of their size.” Woyma states.

Where to Buy has an impressive list of clients, including Bantam Bagels, High Brew, Veggies Made Great, Rowdy Mermaid, Kerasal, Amylu Foods, John Soules Foods, Sugar Bowl Bakery, and many other top and emerging CPG brands.

Both Where to Buy co-founders agree that success is measured by “our client’s satisfaction with our software and services. We intentionally set it up to be transparent and keep the dialog open. Our clients can cancel for any reason, at any time, which ensures we listen to what our clients want and continually improve the product. We are in partnership with our clients,” Hack says.

“We want to build a tool that not only provides value to our clients but feels like they are getting a service along the way. We want to be partners with our client, not just another software provider. When they are happy, we are happy,” adds Woyma.

Interested brands can schedule a live demo to see why so many leading brands choose Where to Buy as their go-to store locator solution. For more information, visit www.wheretobuy.io, and follow-on LinkedIn at https://www.linkedin.com/company/wheretobuy

KEY FEATURES:

U.S. and Canada Data Data collected from over 200 grocer banners Unlimited UPCs Online Grocer Integration Drive to Cart Product Page Widgets Shoppable Landing Pages No Long Term Contracts Robust Analytics Data Clean-Up & Upload Map Customization Easy Implementation