A POWER PUNCH FOR ATHLETES: HONEY STINGER INTRODUCES ITS OAT + HONEY

from Food & Beverage Magazine - July Issue 2023 Brand Cover

VOYAGE FOODS

The Perfect Fuel For Your Summer Sports And Training Routines

By Debbie Hall

A game-changer in the world of sports nutrition, Honey Stinger fuels more than 1,000 pro and college teams, as well as everyday athletes and ftness enthusiasts. Each product they make blends the right amount of carbohydrates, fats, and proteins to keep you ahead of your game. Honey Stinger’s assortment of products is based on an easy-to-use fueling occasion system based on the needs of every active person: Prepare, Perform, and Recover.

Wendy Mayo, Vice President of Marketing for Honey Stinger, explains, “We’ve designed the ‘Prepare, Perform, Recover’ system to simplify the complex maze of nutritional needs across various exercise stages. But we don’t stop there like many of our competitors. Nutritional requirements are important, but that doesn’t matter if you don’t want to eat it. Great taste is also at the heart of everything we make.”

Honey Stinger’s latest innovation, the Oat + Honey Bar, fts right into the Prepare category. Available in the widely popular Chocolate Chocolate Chip version as well as the Original favor, these bars are your go-to power boost an hour before diving into physical activity.

Mayo adds, “We developed this bar as a portable solution to your favorite pre-workout bowl of oatmeal with nut butter and toppings. Oat + Honey Bar is the ideal jumpstart to your day or to fuel up without feeling weighed down before a workout.”

Packed into just 190 calories, The Oat + Honey Bar helps you start strong for whatever the day brings. It contains a specifcally formulated blend of 23 grams of carbohydrates, 9 grams of fat, and 6 grams of protein. These delicious bars are made with freshly ground peanuts, oats, and honey covered in caramel and rolled with toasted oats and quinoa crisps. Bonus points for being gluten-free and nonGMO.

From a range of tantalizing textures and favors to different levels of sweetness, Honey Stinger’s offerings cater to every stage of an athlete’s performance needs while also ensuring active professionals are energized for their dayto-day schedules.

Echoing this sentiment, Kelly Jones, MS, RD, CSSD, a boardcertifed specialist in sports dietetics and consultant to Honey Stinger, underscores the company’s commitment to delivering premium nutrition across all three parts of the ‘Prepare Perform Recover’ system.

When it’s time to perform, you can rely on products like the Pomegranate Passionfruit Energy Chews, Fruit Smoothie Energy Chews, and their new Caffeinated Chews in Cherry Cola or Stingerita Lime. Honey Stinger’s energy chews have indeed earned their place as the No. 1 energy chew in the country.

Athletes’ post-activity recovery needs, often overlooked but crucial, are met by products like the Peanut Sunfower Nut + Seed Bar and Almond Pumpkin Nut + Seed Bar. According to Jones, when a protein-rich meal is not in sight, these bars are your portable lifeline to kickstarting the recovery process.

Jones, with her history as a Division 1 athlete and later transitioning into sports nutrition, is a powerhouse of knowledge and experience. “Helping active adults - not just athletes - optimize their performance through nutrition is my passion,” she reveals. As a media spokesperson for Honey Stinger, Jones blends her understanding of performance nutrition science into every day, practical fueling strategies.

While Honey Stinger products work well for professional athletes and marathoners, Jones acknowledges the importance of debunking some common misconceptions for active individuals with less-demanding activities, particularly the erroneous belief that carbs are bad or unhealthy. “In today’s social media-ruled world, carbohydrates have been unjustly vilifed,” Jones explains. “However, carbs are actually the preferred energy source for exercising muscles and the brain. If you don’t adequately prepare for your training sessions, you won’t perform as well, and recovery will be challenging. Every stage of fueling is crucial to optimize performance, whether it’s during a long training session or simply managing a hectic schedule.”

Established in 2001 in the picturesque setting of Steamboat Springs, Colorado, Honey Stinger continues to evolve and cater to the needs of athletes and ftness enthusiasts of all kinds. Their products are available in various retailers, including grocery stores, convenience stores, sports retailers, Walmart, Target, and Amazon. You can also purchase their products online at www.honeystinger.com. To keep up with their latest product launches and announcements, follow them on TikTok, Facebook, Instagram, and Twitter @HoneyStinger.

So, whether you’re gearing up for a big athletic event, looking to enhance your personal performance, or simply seeking to make your ftness routine more effective, Honey Stinger’s range of products is here to fuel your journey.