3 minute read
The Culinary Wine Insttute
RESTAURATEURS
need an EASY WIN
Wine sales can boost your bottom line in a big way. How does a 26% increase in sales sound? The Culinary Wine Institute has an interesting approach to helping businesses incentivize applicants, add sales and raise the tips that go into their pockets.
Staffng and training has become a real challenge. F&B managers all across the industry are looking for new ways to draw in and retain happy, satisfed customers, as well as happy servers that will remain loyal and ultimately increase the restaurant’s bottom line.
At Culinary Wine Institute (CWI) we understand wine and your business goals. We see the struggles that businesses are encountering every day: lines out the door, long wait times for tables, and servers are taking orders, acting as sommeliers while also bussing tables. The pandemic, along with staffng shortages, is having an impact and where does a business fnd time to get staff trained?
The goal as a manager is to have staff provide customers with great dining experiences. Businesses need to have customer retention and customers posting and tagging on social media. Customers have vast dining choices. So, how do you get them to come back to your restaurant? You want to guarantee a satisfying experience time and time again.
CWI has your back and wants to help you retain customers. CWI has seen how effective training can be with over hundreds of students at several top resorts and restaurants. CWI can provide you with the tools to provide your staff with the knowledge needed in order to have confdence when talking wine at each table.
At CWI, you get something unusual: an online training program designed specifcally for the service industry in order to give servers the knowledge and understanding on how to proft from wine sales.
Get your staf on the same page and confdent on the foor with each table they serve.
Each new-hire logs on to CWI and, for two hours, they watch four comprehensive videos. Each self-paced with thorough exams following each segment. After completion, the server is credentialed by the Culinary Wine Institute and receives a Culinary Wine Institute certifcate.
Culinary Wine Institute’s Jumpstart Online Program is
Efective, Engaging, Proven, Time Saving, Afordable, Guaranteed*
*In CWI’s guarantee: If any certifed server leaves within the frst 60 days of completing their wine-sales training, they will train your new hire for FREE within a 30 day period, additionally the previous candidates’ certifcate will be revoked.
CWI’s program is not designed to have your staff become a sommelier. The program is designed for server education and training in wine, the “how to” in recommending the right wine for your menu items, and how to provide great tableside service.
OUR RESORT CLIENTS tell stories about their wine sales climbing - with one steakhouse, The Grub Steak, in Park City Utah recently revealing a 26% increase in sales the frst quarter after the servers went through the course!
CWI- CERTIFIED SERVERS report their training increased tips signifcantly, sometimes even doubling!
A great wine list is just that if a server hasn’t been taught how to comfortably talk about and properly sell wine. Culinary Wine Institute, (CWI), trains your servers with simple-to-use, knowledge based tips and tools that boost wine sales.
Check us out Culinarywineinstitute.com and learn about the Jumpstart online program. Email: info@culinarywineinstitute. com Culinary Wine Institute, 2100 Park Ave. #682594, Park City, UT 84098
Pamela Wood, CEO and Director of Education is a Certifed Sommelier, a Certifed American Wine Expert and one of only 447 Certifed Wine Educators worldwide.
