4#$0) Recipes 5678,678) Official Launch Party Celebrating CANDY POP Made With SOUR PATCH KIDS® Held at JIMMY Soho in NYC featuring DJ Tay James
CANDY POP
CANDY POP popcorn and SOUR PATCH KIDS® celebrated the official launch of CANDY POP MADE WITH SOUR PATCH KIDS® - THE NEWEST, EXCITING FLAVOR INNOVATION combining America’s leading popcorn brand and #1 sour confection brand at JIMMY in New York City on October 19th! Actor NICO TORTORELLA, Star of Younger and actor Alonzo Slater among many others, attended the VIP celebration held October 19th, at JIMMY Soho at Modernhaus hotel in NYC, and featured music by DJ TAY JAMES (Official DJ For Justin Bieber). Guests mingled at the rooftop party, enjoyed CANDY POP x SOUR PATCH KIDS® popcorn treats and danced with the official SOUR PATCH KIDS® mascot as DJ Tay James played amazing beats all evening long. SNAX-Sational Brands’ premiere popcorn brand, inclusive of Cookie Pop and Candy Pop, officially debuted its the exciting new Candy Pop creation, Candy Pop Popcorn made with SOUR PATCH KIDS.® Attendees enjoyed the newest flavor variety by CANDY POP featuring a REDBERRY® flavored coating on their signature popcorn topped with authentic SOUR PATCH KIDS® Bitz and finished with a sour sugar sprinkle. Guests at the rooftop fete enjoyed fun CANDY POP and SOUR PATCH KIDS® elements such as a custom cotton candy cart, fun brand merchandise, oversized Candy Pop popcorn bags, lifesize SOUR PATCH KIDS® and the official SOUR PATCH KIDS® mascot. Candy Pop promo models served the sweet and savory new popcorn creation to guests, who also enjoyed delicious cuisine from David Rabin’s JIMMY Soho such as sliders and flatbreads by chef George Mendes of Veranda Soho, and three delectable custom desserts - Gianduja Hazelnut Chocolate Cups, Honeycrisp Apple Tart, and a Pumpkin cheesecake with toasted meringue, all topped with the new popcorn flavor by Candy Pop. The event kicked off at sunset, overlooking the beautiful downtown Manhattan skyline, as guests danced and mingled under the stars. Attendees sipped on brightly colored themed cocktails from Lobos 1707 Tequila, wine spritzers by Coastal, and a specialty cherry flavor mocktail featuring the sour candy as a garnish. Visit www.cookiepopcandypop.com for more information and follow @CookiePop_CandyPop and @SourPatchKids on social media. #CandyPopSourPatchKids CANDY POP made with SOUR PATCH KIDS® popcorn which hits shelves officially October 2021 at Walmart stores nationwide, now also available at Hy-Vee stores.
Photo Credit: Michael Simon/Startraksphoto.com
Page 19 | Food & Beverage Magazine v November Issue 2021
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