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MAKING SPIRIT HISTORY

PR%F Awards 2021 Selects Westgate Las Vegas Resort & Casino as Hospitality/Resort Partner

By Debbie Hall

Dozens of spirit & wine industry buyers with hundreds of spirits and wine brands anticipate the unmasking of the PR%F Awards 2021 with PR%F Awards-Masked, Double-Blind Tasting and PR%F Awards-Unmasked to be held privately at the Westgate Las Vegas Resort & Casino Sept. 28-29.

The iconic world-class destination and the home of Legendary Vegas Safe Fun, offers a unique blend of amenities and excitement. Guests enjoy favorite table games, hottest slots on the market, incredible restaurants, and endless entertainment. Sports lovers appreciate the world’s favorite Race & Sports SuperBook®, which is home to Nevada’s largest wagering system and more than 4,500 square feet of newly-updated state-of-the-art HD video screens, in a comfortable, smoke-free environment. Westgate Las Vegas provides a range of culinary adventures with eight Las Vegas restaurants, including the world-famous Benihana Village, the award-winning Edge Steakhouse, and Fresco Italiano, one of the top Italian restaurants in Las Vegas. The home of legendary performer Barry Manilow, the property features entertainment options in the International Theater and the Westgate Cabaret. Conventioneers mix and mingle in more than 225,000 square feet of meeting space. Westgate Las Vegas has recently undergone nearly $300 million in renovations that has encompassed every square inch of the property, including the addition of 300 timeshare villas, a new suite of fine dining restaurants, a fully renovated pool deck, 2,100 remodeled Luxe and Signature Rooms and the luxurious Serenity Spa.

“We are so excited to partner with the Westgate for our exciting PR%F Awards 2021 with PR%F Awards-Masked, Double-Blind Tasting and PR%F Awards-Unmasked,” says Michele D. Tell, executive director of PR%F Awards. “The Westgate is such a beautiful property with such a rich history. We are thrilled to bring the

excellence of the PR%F Awards to one of the most incredible resorts in Las Vegas.”

PR%F Award judges, all spirits and wine buyers from across the US will be sequestered for a private twoday judging competition to rate spirits, wine & beverage brands from across the globe searching for the newest trend leaders and perfect palate Century Award recipients.

Opening on July 2, 1969 as the International Hotel, Barbra Streisand opened in the showroom and jazz great Peggy Lee performed in the hotel’s lounge. On July 31, 1969, following Streisand’s engagement, Elvis Presley performed his first show culminating in a seven-year run at the hotel including 636 consecutive sold-out shows. The Elvis Presley penthouse suite has been preserved for parties and events still being held in the extravagant suite.

In 1971, the hotel and casino was sold and was renamed Las Vegas Hilton, until Jan. 3, 2012 when the resort became LVH-Las Vegas Hotel and Casino. Westgate Resorts purchased the property on June 30, 2014. During the ceremony to reveal the new sign, Westgate CEO David Siegel spoke about visiting Las Vegas when he was young and unable to afford to stay on the Strip. As he proudly announced his company now owned the resort, the large sign was lit up. In 2016, the Westgate, the east-west street leading from the hotel to Las Vegas Boulevard was renamed as Elvis Presley Boulevard.

The sophisticated and spacious accommodations at Westgate Las Vegas offer impressive amenities and a variety of room types. This includes functional guestrooms and spacious guest accommodations with stunning views of the Strip, suites with wet bars and parlors for hosting guests, Concierge Level Rooms, and Newly Remodeled Signature Rooms.

For more information or to book in Westgate Las Vegas Resort & Casino, call toll free at (800) 732-7117 or visit WestgateLasVegas.com.

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