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SHAKACAN - SHAKE IT (OUT
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shake it
(out)
Shake It (Out)
ShakaCan Revolutionizes the Drinks Industry
By Debbie Hall Photos courtesy of ShakaCan
When is a can not a can? When it’s a ShakerCan by ShakaCan! Whether someone is a mixologist who knows how to make the perfect drink or a regular Joe who just loves a quality beverage, ShakaCan offers everyone a premium cocktail with little effort and zero compromise everywhere and anywhere. Their expertly crafted, canned recipes and patent-pending ShakerCan are transforming the way people make “at-home” cocktails by introducing an entirely new segment to the market of ready-to-shake (RTS) cocktails.
Bruce Lee once said, “out of chaos, find simplicity,” and ShakaCan is a concept created amid the chaos of COVID-19. In fact, all four founders previously worked in the food, drink, and hospitality industry and were significantly affected by the pandemic.
Co-founder and innovator Richard Nicholls re-imaged the concept of quality at-home cocktails for the masses with the concept of the ShakerCan, a top that transforms a can into the body of a cocktail shaker. His brother Andrew Nicholls, a world-renowned mixologist, began working on recipes for consistent and balanced flavor that could be contained in a can. Together with entrepreneur Diego Salvatierra and businessman David Nicholls, the four set up a production lab and canning line to create all-natural, quality cocktails that are sure to revolutionize the beverage industry along with their patent-pending ShakerCan.
“The ShakerCan is the biggest innovation within the cocktail industry since
The ShakerCan is the biggest innovation within the cocktail industry since the 19th century. It transforms a standard, fullaperture can into the base of a cocktail shaker, bringing to life an entirely new segment of RTS, ready-to-shake, cocktails to the market.
the 19th century. It transforms a standard, fullaperture can into the base of a cocktail shaker, bringing to life an entirely new segment of RTS, ready-to-shake, cocktails to the market,” says Richard.
The top is made up of four parts, jigger lid, strainer, click-ring and stainless steel seal, that come apart easily for cleaning, even in the dishwasher. It is built to last up to 100,000 uses and is incredibly easy to transport alongside the ShakaCan RTS cocktails, allowing everyone to enjoy a better drinking experience everywhere, anywhere.
“Our cocktails include natural ingredients. All of the juices in our cocktails are made from fresh fruits and vegetables, predominantly sourced from the Amsterdam-based company Instock, which saves food items that would normally have been unnecessarily discarded,” explains Andrew. “The sugar in our cocktails is stabilized with grade one natural acacia gum, and to keep the drinks from spoiling over a long period of time, we use a tiny amount of the preservative potassium sorbate to keep everything safe for our consumers.”
Only high-quality alcohol from award-winning distillers and blenders is used in ShakaCan cocktails. “Our rule of thumb is that if the spirit isn’t good enough to be enjoyed on its own, we won’t use it in our recipes,” laughs Diego.
For example, the rum blend in the ShakaCan Mai Tai was developed over two years by the Something Something Rum brand. It was, in fact, explicitly created to come as close to the original rum in a Mai Tai as possible, as the rum originally used is no longer available.
“In addition, we could not find an orange distillate close enough to what we wanted for the Mai Tai, so we developed one ourselves with an Amsterdam-based distillery, the Stillery, to once again try and come as close to the original Mai Tai recipe as possible. Everything we do at ShakaCan is aimed at creating the best cocktail possible,” states Andrew.
Each RTS cocktail includes exactly one full serving per can, which is precisely 110ml. However, being the first ready-to-shake cocktails on the market, the decision was made to use 330ml cans to ensure there is enough space for consumers to add ice into the can to have the perfect shake once closed with the ShakerCan.
The ShakaCan RTS (ready-to-shake) cocktails can be stored anywhere and do not need to be cooled before drinking, which is why ice is essential when making an RTS cocktail. For the same reason that mixologists shake a cocktail in a bar, the RTS cocktail is shaken with ice to chill the cocktail to the right temperature and bring out all the flavors that its mixologists developed.
“Quality is a key component of the company. ShakaCan does not want to be another canned drink on the market but instead pushes itself through production to create truly premium cocktails,” says David.
The ShakaCan team takes on a hands-on approach when working on each and every cocktail production line, making sure to clarify juices for natural flavor and balanced taste. Quality and innovation drive the team. They thrive on bringing quality through new concepts for everyone everywhere and anywhere without compromise.
The company is now working on creating new cocktails, including non-alcoholic recipes for 2022. Their goal is to develop complex mixtures using botanicals and other ingredients to give consumers not only a better drinking experience everywhere, anywhere but also a great alcohol-free experience whenever desired.
