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BREWDOG TARGETS 300 BARS BY 2030, AS PART OF FUTURE GROWTH BLUEPRINT
BrewDog, the independent craft brewer, has announced ambitious plans to expand its global bar estate, targeting 300 bars by 2030
The craft brewer currently operates over 100 bars and hotels across the world and has announced plans to open another 200 venues in key markets across the globe over the next seven years These include new openings this year in India, UK, Italy, Netherlands, Australia, USA and Thailand – as well as the opening of the first US franchise location in Denver, Colorado In the coming years new locations are also planned in China and South Korea, Within the next five years, the craft brewer anticipates its total system revenue from bars (which includes its owned bars and franchise locations) to exceed £1bn
BrewDog has identified India as a key growth market and has already taken steps to brew locally and is opening five new sites in the country by the end of 2023 Over the next five years, BrewDog anticipates it will have opened 25 new bars across the country
The announcement follows a period of significant growth of BrewDog’s bar estate, with landmark sites opening in London Waterloo and Las Vegas in Q4 2022 – both of which have exceeded expectations, with BrewDog Waterloo now serving over 15,000 people per week In 2022 revenue from BrewDog bars grew by £44m (up 68% year on year), with Las Vegas and Waterloo delivering
£5 5m of revenue in the final quarter of the year In 2023, BrewDog expects to see bar revenues grow by a further £26m (+25% year on year) with Las Vegas and Waterloo representing £20m of this growth
Earlier this year BrewDog announced it has partnered with SSP Group, a leading operator of food and beverage outlets in travel locations worldwide, to bring craft beer to various travel locations in the UK – the first of which will be a new opening at London Gatwick in December 2023
The announcement forms part of BrewDog’s “Future Growth Blueprint”, as it outlines its plans to build one of the world s leading beer brands over the next 10 years building on the company ’ s “Blueprint” launched in 2022 to mark the company ’ s 15th anniversary