M E N I T T O B A K E R S

In the bustling world of culinary creations, where flavours entice and aromas tantalise, Karan and Jonita, the dynamic duo behind Menitto Bakers, have carved a unique niche for themselves. Drawing inspiration from their ancestral roots and a desire for healthier indulgences, this power couple has captivated taste buds with their delightful and wholesome baked treats. Join us as we delve into their journey, infused with tradition, passion, and a pinch of innovation.

Karan Savio Menon and Joanita Gabriela Britto Menon- A Journey Rooted in Tradition, Guided by Passion, and Shaping the Future of Baking.

Karan, a financial planner, and Joanita, a human rights lawyer, embarked on their baking adventure, driven by their deep connection to the art of baking that spanned generations. Karan's grandparents owned a renowned Irani café in Bombay, celebrated for their irresistible bun maska, while Joanita's grandfather established a bakery in Chapora, Goa. It was here, in the warmth of their family kitchens, that the seeds of their baking passion were sown.

Their love for all things baked blossomed into Menitto Bakers—combining Karan's surname, Menon, with Joanita's maiden name, Britto. The duo's journey took a transformative turn during the lockdown of 2020 when the craving for delectable desserts prompted them to experiment with healthier alternatives. Dissatisfied with the excessive use of refined flour and sugar, they innovatively substituted freshly ground oat flour and powdered jaggery, unlocking a new world of guilt-free indulgence.

But Menitto Bakers isn't just about creating healthy baked snacks; it's a brand born out of love and driven by authenticity. Their scrumptious offerings, from hand-moulded cookies to mouthwatering cakes, reflect their commitment to wholesome ingredients. The star of their repertoire is undoubtedly the Choco-chip oat cookie—a harmonious blend of crunchiness and chewiness, crowned with irresistible melty chocolate chips. Additionally, their choco-protein brownie, crafted with whey protein and chunky chocolate bits, has become a fan favourite, offering a guilt-free way to satisfy chocolate cravings.

Though their journey has been filled with sweet success, Karan and Jonita remain grounded. Balancing their passion for baking alongside their full-time careers is a constant challenge. The painstaking effort involved in hand-moulding their cookies often leads to difficult decisions when orders pile up. Yet, their love for sharing their baked goods with friends and customers fuels their perseverance.

Moreover, Menitto Bakers stands out from the competition by championing their unique selling propositions. Each creation is free from refined sugar and flour, catering to health-conscious individuals who yearn for wholesome treats. The gluten-free options further elevate their creations, making them accessible to a wider audience. In the spirit of camaraderie, Karan and Jonita have found support from the culinary community, with fellow home chefs and professionals alike rallying behind them and spreading the word.

Reflecting on their journey, Karan and Jonita emphasize the importance of pursuing one's passions fearlessly. They urge aspiring home chefs and bakers to let their inspirations guide their culinary creations, confident that people will embrace and adore the flavours that resonate from the heart.

Beyond their baking adventures, Karan and Jonita find solace in savouring exquisite dishes. Joanita's palate dances with delight at the flavours of recheado pomfret, Goan beef roast, and beef stew—relishing the vibrant tastes of her Goan heritage. Meanwhile, Karan revels in the comfort of Mama Ida's homemade chorizo pao and the exotic allure of Zereshk Polo, an Iranian delicacy.

In their kitchen sanctuary, five indispensable tools accompany Karan and Jonita on their baking endeavours: a trusty silicone spatula for precise mixing, an oven mitten ensuring their safety, a versatile mixing bowl for harmonising flavours, an oven that breathes life into their creations, and a humble fork that serves as their loyal companion.

Beyond the realm of baking, if Karan and Jonita weren't whisking up delectable treats, they would embrace alternate career paths. Joanita's passion for writing would lead her down the path of becoming a wordsmith, crafting captivating narratives. Meanwhile, Karan finds fulfilment in his role as a financial planner, dedicated to making the world a better place through his expertise.

As our interview draws to a close, Karan and Jonita leave us with a heartfelt message for those traversing similar culinary paths. They urge aspiring home chefs and bakers to infuse their creations with personal inspiration and authenticity, for it is through genuine passion that culinary masterpieces are born.

With Menitto Bakers, Karan and Jonita have embarked on a remarkable journey, reinventing the art of baking with healthconscious ingredients and infusing tradition with innovation. As they continue to tantalize taste buds and spread joy through their wholesome creations, they remind us that a simple passion can transform into a delightful adventure—one that leaves an indelible mark on the culinary landscape.

So, the next time you find yourself craving a guilt-free indulgence, reach out to Menitto Bakers, where tradition, health, and pure bliss converge in every delightful bite.