2022 Media Kit ADVERTISE@FOODANDTRAVEL.NET
MAGAZINE FOOD & TRAVEL BELIEVES IN BEING A BEACON FOR HUMAN WELL-BEING. Physical activity, economic independence, environmental factors and social interaction all makeup the core four elements of human well-being. By providing our customers eco-friendly places to travel we encourage them to seek out new experiences involving both physical activity and social interaction. Our readers are at the core of everything we do. Using both the written word, and visual mediums like video and exquisite photography, we strive to formulate a community of people longing for the leisurely pleasures of epicurean dining and outdoor adventures. Whether we are recommending our readers affordable or luxury places to travel, we are either helping them with, or reminding them of their economic independence.
OUR ENTIRE PURPOSE IS TO INTRODUCE THOSE WHO SEEK NEW EXPERIENCES WITH THOSE WHO WISH TO PROVIDE THEM. How powerful are the wonderful memories of a family vacation in the Caribbean? What can save a relationship more than a romantic weekend in Paris? What could be more exhilarating than skiing in lake Tahoe or skydiving over Denarau Island in Fiji? The world is vast and abundant with hidden pleasures. Food & Travel aims to inform our readers of each and everyone of them as often when we can.
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ESTIMATED READERSHIP: 800K
DEMOGRAPHICS
LIFESTYLE 93% Attend outdoor festivals 71% Own pets
44% Male
56% Female
Ages 24-56 Median age 48 64% Married 52% Parents
EDUCATION & EMPLOYMENT 94% College educated 67% Homeowners Average household income: $110k
Enjoy Hiking
89% Run Regularly
61% Enjoy Camping
72%
AUDIENCE
PASSIONATE AND CURIOUS TRAVELERS • • • • • • • • •
Average of 4.5 adventure trips per year 76% Traveled in the past year 90% Plan outdoor activities while traveling 83% Travel 4+ hours to destination 67% Stay in hotels / B&B 81% Travel with spouse or partner 42% Travel with children 89% Regularly take weekend getaways 54% Plan week long (or longer) trips
Enjoy Biking
67% Enjoy Fishing
47% Enjoy Snowsports
54%
Compete in Races
52% Enjoy Paddling
52% Enjoy a Drink
68%
EDITORIAL LINEUP
SPRING • • • • • • • • • • • • • •
SUMMER
Luxury Hotels & Island Resorts Fairs & Outdoor Festivals Spring Vacation Spots Rocky Regions & Mountainscapes Family Fun & Amusement Parks Historical Landmarks & Monuments Top Chef Interviews Bars, Pubs, Taverns & Nightclubs Spring Seasonal Recipes Entertainment “Best of” Lists Five-Star Epicurean Dining Luxury Retail Destinations Fitness & Mental Health International Vacation Cities
• • • • • • • • • • • • • •
Camping & Glamping Theater, Comedy & Concerts Summer Vacation Spots Southern Road Trips & The Wild West Water Sports & Activities America’s National Parks & Native Lands Farm-to-Table & Locally-Sourced Dining Beer, Spirits & Cocktails Summer Seasonal Recipes Travel “Best of” Lists Food Trucks, Stands & Carts Boutiques & Thrift Stores Yoga & Meditation Eco-Friendly & Sustainable Travel
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EDITORIAL LINEUP
FALL • • • • • • • • • • • • • •
WINTER
Themed-Room Hotels & Motels Annual Sporting Events, Expos & Conventions Fall Vacation Spots Scenic Routes, Deserts & Captivating Coastlines Hiking, Climbing & Off-Road Adventures Zoos & Aquariums Kitchen & Cooking Tips Wine, Wineries, Distilleries & Vineyards Fall Seasonal Recipes International “Best of” Lists Diners, Cafés & Comfort Spots Skin Care Clinics & Day Spas Nature & Wellness Travel Hobby Havens, College Campuses & Tech Hubs
• • • • • • • • • • • • • •
Lodges, Cabins & Chalets Cruises & Casinos Winter Vacation Spots Beaches, Bays & Exotic Getaways Winter Sports Galleries, Museums & The Arts Holiday Cooking & Comfort Foods Breweries, Cideries & Meaderies Winter Seasonal Recipes Culinary “Best of” Lists Casual & Family-Style Dining Mom-and-Pop Shops & Holiday Spots Lifestyle & Wellness Eating Destination Weddings
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AUDIENCE
TOTAL DIGITAL IMPRESSIONS - 425K • Article Viewers 30 Days 16.9K • Digital Distribution on Issuu, Magzter, Readly, Zinio, and Magazine.com • Publication Issue Combined Total Page Views 86K Pinterest Analytic Overview, 13K Impressions over 28 days, 21K Total
80K Views
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30K Fans @ FoodandTravelMag
10.4K Followers @foodandtravelmag
COMBINED BOOSTED PAGE REACH: 175K IMPRESSIONS
**Impressions are based on past issues of other properties with similar demographics and distribution channels
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