WATER innovation
water innovation
First for innovation
2010
media kit
*
6
Issues a year
5,005 2009 circulation *
17,518 2009 readership *
Circulation and Readership: Publisher’s statement 2009
foodbev com
WATER innovation
water innovation
A world of food and drink
First for innovation
WATER innovation MAGAZINE has an international PAID subscriber readership of senior executives responsible for the development, manufacturing, distribution and retailing of branded and own label packaged water. Looking at the full spectrum of packaged water, from still and sparkling source waters through purified alternatives to flavoured and functional developments, water innovation encompasses traditional glass and PET packaging through to cans, cartons and pouches. In addition, it reflects the increasing influence of health, ethics and the environment on consumer trends. Published by FoodBev Media Ltd, water innovation is read by senior industry executives and retail buyers plus industry analysts, private equity funds, government departments, universities and non-government organisations in five continents. Suppliers to the industry are another key part of the audience, from ingredients and machinery manufacturers to design agencies and brand consultants.
BUSINESS TYPE 1% Association / Government 2% Finance /Media / Agency 8% Trade Association 9% Retail / Wholesale
water innovation is: 3Published six times a year 3Fastest growing global packaged water publication 3Best for new products, ingredients and technology
2% Quality Assurance 4% Production
international readership 1% Other
2% Middle East 20% Senior Executive / Management
10% CEO / Business Owner 12% Technical / R&D
1% Africa
6% Australasia / Asia Pacific 7% Latin America
5% Finance / Purchasing 8% Sales / Business Development
13% Supplier
water innovation was first published in 2000 as bottledwaterworld
The other categories in the global non-alcoholic drinks industry receive separate attention in beverage innovation.
2% Distribution / Logistics 66% Bottler
James S Tonkin, Principal Tonkin Consulting, US
water innovation readers are: 3Decision makers and budget holders 3Opinion forming – reaching entrepreneurs, manufacturers and retailers 3Senior executives, entrepreneurs and innovators
JOB FUNCTION 1% Other
I subscribe to over 60 monthly periodicals, magazines, email newsletters and industry reports. None of them has higher value to my company than water innovation.
18% New Product Development
30% Continental West Europe
10% East Europe
18% North America 18% Marketing / Communications
In every issue: still · sparkling · flavoured · functional glass · PET · cartons · cans · pouches · bag-in-box · closures · distribution · health · hydration · ethics · environment · legislation · consumer trends
26% UK & Ireland
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foodbev com
WATER innovATion
Features, events and supplements 2010
water innovation
A world of food and drink
Editorial programme 2010 January-February 58
March-April 59
May-June 60
July-August 61
September-october 62
november-December 63
Special report
health giving waters and ingredients
PET power
The perfect cover: Caps and closures
The latest in packaging equipment
Sleeving and labelling looks
Filling, packing and liquid nitrogen injection
Focus
Logistics on the move
Sustainability and the environment
In the spotlight: Media, PR and marketing
PLA and bioplastic solutions
water and the sports market
2010 Global brand review
insight
what consumers want
Luxury waters
Cool moves in refrigeration and vending
Beauty and anti-ageing waters and ingredients
Top cost saving tips
Table waters and the fine dining experience
Regional review
Middle East
Mediterranean
Asia Pacific
Scandinavia
uk
North America
Event preview
Packtech
Interpack
Total Processing and Packaging
Event review
Gulfood
Supplement
Emballages, Brau Total Processing & Packaging
Aqua Plus: Flavours, colours and functionality
Packaged water at SIAL
7th Global Bottled water Congress, Emballages
water Innovation Awards
Editorial deadline
4 January
2 March
30 April
29 June
1 September
4 November
Advertising closing dates
12 January
12 March
7 May
9 July
10 September
16 November
Events
Gulfood 21-24 February, Dubai Packtech 24-25 February, Birmingham Innobev 6th Global Soft Drinks Congress 9-11 March, Istanbul
Vitafoods 18-20 May, Geneva Total Processing & Packaging 25-27 May, Birmingham
Ecwatech 1-4 June, Moscow
Interbev 22-24 September, Orlanda
SIAL 17-21 October, Paris brau 10-12 Nov, Nuremberg Hi Europe 16-18 Nov Madrid Emballages 22-26 Nov, Paris 7th Global bottled Water Congress 1-3 November, Gleneagles, Scotland
4th bevME Congress December, Jeddah
Global Soft Drinks Congress
Global Bottled Water Congress
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foodbev com
WATER innovation
water innovation
A world of food and drink
Display advertising rates Rates 2009 Standard*
Ad size
Magazine sponsorship rates One insertion
Six series insertion
Double page
€4,673 / $6,620 / £3,894
€3,894 / $5,516/ £3,245
Full page
€2,992 / $4,140 / £2,435 €2,436 / $3,451 / £2,030
1/2 page horizontal €1,824 / $2,584 / £1,520 €1,518 / $2,150 / £1,265 1/2 page vertical
€948 / $1,343 / £790
€1,254 / $1,776 / £1,045
€1,044 / $1,479 / £870
1/8 page
€714 / $1,011 / £595
€594 / $841 / £495
1/8 page strip
€755 / $1,085 / £655
€654 / $926 / £545
2010 rate card
1/4 page strip
Special positions
1st double page
€5,142 / $7,284 / £4,285 €4,284 / $6,069 / £3,570
Inside front cover
€3,504 / $4,964 / £2,920 €2,992 / $4,139 / £2,435
Inside back cover
€3,216 / $4,556 / £2,680 €2,682 / $3,799 / £2,235
Back cover
€3,504 / $4,964 / £2,920 €2,992 / $4,139 / £2,435
1st right hand
€3,216 / $4,556 / £2,680 €2,682 / $3,799 / £2,235
Inserts (per 1000) Loose** Bound Marketplace
€600 / $850 / £500 €720 / $1,020 / £600
Mini-display
€696 / $986 / £580*
Classified + logo
€498 / $705 / £415*
2010 rates €5,280 / $7,480 / £4,400
Magazine Supplement sponsorship Special report rates Focus
€2,004 / $2,839 / £1,670 €1,668 / $2,363 / £1,390 €1,140 / $1,615 / £950
1/4 page
Type
€3,540 / $5,015 / £2,950 €2,160 / $3,060 / £1,800
Insight
€2,160 / $3,060 / £1,800
Regular section – innovations, news, ingredients, etc
€1,212 / $1,717 / £1,010
Contacts EDITORIAL
ADVERTISING
Medina Bailey, Editor Tel: +44 (0)1225 327856 medina.bailey@foodbev.com
General enquiries Richard Potts Tel: +44 (0)1225 327870 sales@foodbev.com
Bill Bruce, Group Editorial Director Tel: +44 (0)1225 327857 bill.bruce@foodbev.com
PRODUCTION Jane Harris, Production Manager Tel: +44 (0)1225 327865 jane.harris@foodbev.com
For technical specifications and other information, please visit www.foodbev.com
* Annual rate. One off payment for advert to appear within six consecutive issues.
Recruitment
Full page
€3,216 / $4,556 / £2,680 €2,682 / $3,799 / £2,235
1/2 page
€2,004 / $2,839 / £1,670 €1,668 / $2,363 / £1,390
1/4 page
€1,254 / $1,776 / £1,045
€1,044 / $1,479 / £870
* Rates quoted are for any position within the magazine determined by the publisher. An additional 10% will be added for guaranteed postions. ** Price per 1,000 for inserts under 20g. Minimum run 3,000. FoodBev Media Ltd reserves the right to amend dollar and euro rates without notice in the event of a significant variation of the exchange rate against Sterling
FoodBev Media Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom www.foodbev.com
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