Issue 68 | Beverage Innovation by FoodBev Media Ltd

BEVERAGE innovation

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Frozen fresh fruit smoothies Tanios Viviani, CMO of Chiquita, North America

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Aseptic filling Cost saving solutions Tea based in action Functional waters beverages PLUS product innovations, ingredients and news

“The networking opportunity of the decade” Awards Gala Dinner at drinktec 15 September 2009 Munich, Germany

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Issue 68 - July · August 2009

Inside this issue 5 6 14

The Editor’s view

Pick of the latest new products.

The non-alcoholic beverage industry news review section edited by Mike Ramey. For regular news updates, visit www.foodbev.com/beverage

North America

Asia Paciﬁc

Ingredients

38 42 43 46 49

Claire Phoenix discovers more about frozen smoothies from Chiquita Chief Marketing Officer Tanios Viviani.

Bev business

COVER STORY

Going bananas

Innovations

Europe

Proud moments and brand design.

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SPECIAL REPORT

Aseptic filling

Event preview A look ahead to Drinktec, the networking opportunity of the decade, where the beverage innovation awards 2009 will be presented.

Investigating the latest aseptic developments and technology providers across the globe.

Feature 21 cost saving technical solutions.

Events PPMA Show review plus events calendar.

FOCUS

beverage innovation technical news.

Tea based beverages

Marketplace

Profitabilitea, portabilitea and varietea in RTD tea.

Bev tech

beverage innovation products and services guide. Advertisers index.

Expert opinion Jane Haywood-Rollins of Closure Systems International shares ideas for driving costs down.

INSIGHT

Aqua plus Find out how ﬂavoured and functional waters are diversifying to provide premium niche drinks. © Yakobchuk | Dreamstime.com

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

www.foodbev.com/beverage Issue 68 - July · August 2009

CONTENTS 3

The editor’s view

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Diversification, brand design and proud moments

t’s been a highly charged week here at beverage innovation. Hundreds of entries have arrived for the 2009 beverage innovation awards - mostly last minute of course and we have been putting this action packed issue to press at the same time. Heart racing days. And thank you to the whole team who have pulled out all the stops and now deserve to unscrew a few caps. I have just spoken to someone who has the first 10,000 bottles of a new drink hot off the line. Now that has to be among the proudest moments achievable in this industry. After many months of planning the concept, the ingredients, packaging and marketing – the new baby is at last in your hand. Congratulations - you deserve it. And of course they are entering the awards. But that is just one step along the way to success - today marketing and distribution is more critical than ever before. As Steve Osborne of Osborne Pike brand design commented: “A true brand story has emotional power which adds real value to the product, so that consumers end up willingly paying extra for a little bit of the brand ‘experience’. In heavily branded markets such as carbonated drinks, brands fight hard to own emotional high ground such as ‘optimism’,

‘cool’, ‘unconventional’ and ‘adventure’. Advertising plays a big role, but packaging has to deliver the desired story too. “In highly commoditised markets such as ambient juices, the stories told by packaging are quite functional and frankly often struggle to give consumers a reason to choose them over Private Label. In this case the inherent product values are actually quite strong, including as they do natural, healthy, tasty, refreshing and sun-ripened. In this context ‘owning’ a specific ingredient (and more specifically its story) is a powerful asset, as Ribena with blackcurrant or Ocean Spray with cranberry demonstrate. “After ingredient-based stories, the search for added value gets a bit thin on the ground: specific blends, exotic tastes, organic and Fairtrade are all fairly generic and easy to copy. “In contrast with this basic commodity sector, there is no shortage of added value in the booming area of functional drinks, but still a challenge for

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EDITORIAL

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Managing Editor: Claire Phoenix Direct line: +44 (0)1225 782298 claire.phoenix@zipublishing.com

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packaging design because the stories are springing up all over the place and quite complex. Faced with too much choice and too much information, consumers welcome a simple and memorable story which simplifies the reason why they should be interested. Lucozade has been masterful at ‘owning energy’ and even segmenting this into three levels of specialisation, each new tier feeding from and back to the core. Similarly, Danone is expert at capturing simple but powerful stories on the unlikely topic of intestinal bacteria! “Design is not advertising of course, it relies on unspoken visual analogies and metaphors, more than showing the target group enjoying the product and looking and feeling great as a result. Listing your features and benefits is all very well, but it’s the underlying storytelling that separates the successes from also-rans.” We all love a good story - so make sure your product tells it truthfully and powerfully.

Claire Phoenix

2009 awards entries Our diverse selection of entries comes from every corner of the world, including countries new to the competition such as Japan, Thailand, Korea and South Africa - with the most entries in the functional, labelling and largest of all the environmental category which has to say something about the changing industry agenda. So now is the time to book your seat for the biggest event held so far in the beverage industry. Tuesday 15 September is to be a gathering of the great and the good when the latest innovations in every sector are revealed on the big screen. And if you want to be the first to get your hands on the Showcase Magazine that is the place to be. And you might just make some useful contacts too. Call the ticket hotline on +44 (0)1225 327850.

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Every effort is made to verify all information published, but beverage innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of Zenith International Publishing Ltd. beverage innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to Zenith International Publishing Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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www.foodbev.com/beverage Issue 68 - July · August 2009

EDITORIAL 5

Innovations

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The editor’s pick of the latest new products

Gnomes win for Feel Good The Feel Good Drinks Company has commissioned ‘Young Creatives Network’ winner, student Debbie Hulme to help with the company’s summer campaign following her stop frame animation for the brand. The commercial is to air on student and national television.

Try the cranalyzer US based Ocean Spray is selling Diet Ocean Spray cranberry pomegranate in 64oz bottles. An excellent source of vitamin C, the catch line is: “Looking for a flavourful pick me up that won’t weigh you down?” Diet Ocean Spray offers a crisp refreshing taste with just five calories per 8oz serving. The lowcalorieoceanspray.com website offers a ‘low calorie cranalyzer’ - a fun game to help consumers choose whether to go for light, diet or on-the-go low-cal mixes.

innocent squeezies Known best for its fresh fruit smoothies, the innocent drinks company has come up with a cool idea for summer. Chilled pureed fruit in plastic tubes which can be frozen and eaten as healthy ice lollies. The new squeezies are sold in packs of ten and are going down a treat with kids and adults.

Cracker crushed fruit drinks Cracker Drinks Company has introduced these super premium juice drinks with an 18 month shelf life in blueberry & blackberry, mango & passionfruit, apple strawberry & mountain cranberry and pineapple guava & lime - in 750ml pour and serve cartons.

Tropicana exotics on the go Over half of chilled juice is consumed outside breakfast time making a broad flavour offering more important to retailers and consumers. Tropicana has added three new flavours to its 50cl single serve range to replicate the success of Tropicana Original and Smooth - the top two selling juice lines in the impulse channel.

Santa Cruz TeaZers New from California’s Smucker Quality Beverages, Santa Cruz Organic TeaZers are available in four flavours. Fair Trade Certified by TransFair USA and Green-e certified, these sparkling teas contain a blend of brewed organic green, white and black tea varieties.

Vimto - Seriously mixed up fruit Vimto‘s latest £5 million advertisment combines live action and animation with the three fruits taking a fairground ride and spinning faster until they smash together with a tasty result.

6 PRODUCT NEWS

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Innovations Agent Hugo caps it all Linking in with the popular TV and spy game character, Agent Hugo, Sokpol of Poland has developed this contemporary kids drink with striking shrink sleeving. The lunchbox drink, designed to please mothers and children, is packed in 33cl sports cap bottles filled on a Sidel aseptic line to preserve natural flavours. The drink is available in apple kiwi lime, carrot, orange, and lime with either raspberry or strawberry flavours.

One Healthy Habit One Healthy Habit is a mangosteen juice drink made of 75% whole natural mangosteen mixed with passion fruit, grapes and jambolan berries. The mangosteen contains over 47 xanthone compounds, the highest content currently known to occur in any fruit and so offers excellent antioxidant protection.

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Tropicana kids juice Aiming to capitalise on this £328 million kids juice category, Tropicana Kids is a 100% juice offering, rebranding Tropicana Go! under the same label. A healthy option for before and after school, the no spill juice drinks come in strawberry and raspberry, or apple and blackcurrant flavours.

Suso asks ‘which side are you on?’ In its first ever TV commercial, UK based soft drinks company Suso re-envisions the classic story of David and Goliath and asks the question: “Which side are you on?” Aimed at teens and young adults, Suso also hopes to get across its business vision, which is to encourage everyone, but especially children, to drink more healthily and think creatively. To adults and the wider business world, the advert “encourages you to have a look at the little guy genuinely leading the fight-back in an effort to make fizzy drinks loved again by us all,” said a company statement. Suso is available in three flavours - orange, lemon and berry – in 250ml cans and six-packs.

Yosa wins in Finland Santa Cruz Organics Also from Smucker Quality Beverages, the Santa Cruz Organic Superfruit brand has added three new 32oz superfruit blends to its Santa Cruz Organic range - blueberry açaí, cranberry goji and pomegranate blackcurrant.

Buzlas and Frio in Istanbul Turkish frozen beverage producer Meykar is distributing its Buzlas, Granita and Frio products via Club Med, Kempinski, Dunkin Donuts, 7 Eleven, Barnie’s Coffee, Odeon Cinemas, TGI Fridays, Swissotel, Rixos, Eurest, Robert’s Coffee, and BTA catering services.

Organic oat smoothie ‘Yosa’ has been awarded Food Product of the Year 2009 at the annual Finnish Food Congress held in Helsinki this May. Developed by Bioferme, using fermentation technology, Yosa - in mango vanilla and raspberry redcurrant varieties - is the first smoothie to focus on gut health: with a combination of organic oats, fresh fruits and probiotics.

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PRODUCT NEWS 7

Innovations

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What’s new in Japan - brought to you by . . . Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Calpis 1953 revival bottle To celebrate the 90th anniversary of the introduction of the first Calpis drink in Japan this July, the company has brought out a revival product - a 1953 Calpis drink replicating the original taste and packaging design. With a thicker taste and stronger flavour than its modern day equivalent, the bottle design in 1953 represented Tanabata, the Japanese star festival and has been recreated in the 2009 product, which was on sale for a limited two month period in April and May.

Asahi Mitsuya Cider All Zero A carbonated (non-alcoholic) soft drink, Mitsuya Cider was originally created in Japan in 1884. Aiming to capitalise on the trend for zero calorie drinks in the Japanese soft drinks market, this is the first time Asahi Soft Drinks has produced a zero calorie Mitsuya Cider product. It boasts zero sugar and zero preservatives and added fibre and Asahi claims to have utilised a patented technology from its drink Super H20 which uses acidity from apples

to give its sharp/clear aftertaste. It is sold in a 25cl aluminium can, 30cl bottle can, 50cl and 1.5 litre PET bottle.

containing 540mg of catechin, 160mg of vitamin C and 21 calories. It is aimed at male and female consumers in their late 20s and carries the Tokuho FOSHU accreditation. The 50cl bottle is by Yoshino Kogyou. Healthya Water Ume is a seasonal functional product, plum flavoured and also with 540mg of catechin, which will be sold for a limited time from 18 June until the end of September. The 50cl bottle is by Toyo Seikan.

Established in 1978, Beverage Japan is Japan’s leading trade beverage publication covering all aspects of the drinks industry and market in Japan, and is published monthly by Beverage Japan Inc. Beverage Japan is represented in Europe and Asia by Exigo Marketing. For more information, contact: steve@ exigomarketing.com www.exigomarketing.com

FOSHU and Tokuho

Kikkoman diet vinegar drinks Kikkoman, best known for its soy sauces, has launched two new fruit Diet Vinegar drinks - in grape and peach flavours - under the Del Monte brand. In recent years fruit flavoured vinegar drinks have become popular in Japan and are considered to be good for the health, particularly for improving circulation and countering fatigue. Made from grape and peach vinegar, these 125ml diluted carton drinks also contain honey, 1% fruit juice and have 23kcal. Shelf life is 180 days.

Healthya Sparkling and Healthya Ume Water Kao’s functional Healthya Green Tea was launched in 2003 and containing a high concentration of green tea catechin it was targeted at middle-aged consumers concerned about body fat and obesity. Healthya Sparkling, launched on 21 May is a carbonated lemonflavoured beverage

On a number of the drinks products we are introducing to you from Japan, you will see the Tokuho mark - pictured here on the product packaging. This mark indicates it is an authorised FOSHU (Food for Specified Health Use) product which contains ingredients with functional health benefits. Only products that have been approved by the Japanese Government’s Ministry of Health, Labour and Welfare, based on sufficient supporting scientific evidence, are able to make specific health claims regarding ingredients’ physiological effects on the body, and these products may display the Tokuho mark. NonFOSHU functional products (which still constitute the vast majority of beverages in the market) may not make any health claims. There are nine health benefit food categories into which approved FOSHU products may fall. These are foods related to: • gastrointestinal conditions

• blood cholesterol levels • blood sugar levels • blood pressure • dental hygiene • cholesterol and intestinal conditions • mineral absorption • osteogenesis • triacylglycerol. The FOSHU market in Japan has grown significantly in the last decade to 680 billion JPY in 2007, with 853 approved food products in 2009, of which 276 are ready to drink beverages. Depending on the product and the R&D involved, on average it costs over 100 million JPY to obtain FOSHU approval, most of which goes on scientific safety testing and proof of efficacy. So companies must weigh up the marketing benefits the Tokuho mark might bring alongside this investment. Whether consumers make positive buying choices based on this mark is however still a matter of debate within the industry in Japan.

8 PRODUCT NEWS

www.foodbev.com/beverage Issue 68 - July · August 2009

Innovations Riders Polish energy cola

Mooo2 healthy vending Milfresh Mooo2, from Aimia Foods, is a 100% dairy premium whitener for vending and out of home vending machines, which delivers coffee shop quality drinks, but with virtually no fat and some functionality benefits you just can’t get from fresh milk. In 500g pouches, with easy flow technology, it is fat free and so great for dieters.

Polish carbonated soft drinks producer Ustronianka introduced Riders Cola Energy drink in April. Containing caffeine, inositol and taurine it has links with speedway racing and sells through several retail chains in 25cl cans and 1 litre bottles.

Malava super relaxant anti energy drink

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Blackcurrant Gatorade Gatorade UK has brought a quintessentially British flavour to the existing orange lemon portfolio with new blackcurrant. In 50cl sportscap bottles the drink is benefiting from the £2 million ‘we love sweat’ campaign. Britvic Brand Director Jonathan Gatward said: “Gatorade has performed exceptionally well since the launch of the new, more natural formula in May bringing new shoppers into the category and driving value.”

Naturally healthy Uplift Energy Fuel

Malava Novocaine, from Malava Beverages, uses the Polynesian herb kava to relieve stress, treat PMS, reduce blood pressure and help with memory and focus. It is also sold in bars and nightclubs as an alcohol mixer.

Active Uplift Energy Fuel, from Uplift Nutrition, provides a daily dose of vitamins plus a natural jolt of energy. Caffeine and sugar free, it is available in raspberry lemonade and apple cinnamon flavours. A complete multi-vitamin and daily mineral supplement, it is designed to support physical and mental performance.

NASA patented electrolyte formula Wellness Brands is launching NASA’s ‘The Right Stuff’ rehydration beverage. Used on astronaut missions for nearly 20 years, this electrolyte concentrate formula allegedly maintains and restores optimal body rehydration levels. In 16.5ml vials.

Mr Energy eight hour berry blend Reacting to overwhelming worldwide demand for açaí, noni, goji and pomegranate, US based dietary health supplement producer Bhelliom has created a good tasting blend of these health berries – combining it with a timed release delivery system, it has formulated a good-tasting, 2oz, healthy, eight hour release energy shot.

Demon energy shots New Zealand’s Demon Energy was the first to bring large serve energy cans into the NZ market and more recently 1 litre take home bottles. Following US success, it is now introducing Demon Energy Shots into the NZ$1 billion market.

Uplift energy spray All-Day Energy Spray, from Uplift Nutrition in the US is available in four flavours - mint, grape, citrus and cinnamon. This energyenhancing mouth spray that contains the new trademark named Xytin, freshens breath and delivers an extra energy punch in the fastest way possible. A quirky viral marketing campaign reveals the extreme sports focused character Xytine.

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www.foodbev.com/beverage Issue 68 - July · August 2009

Innovations

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Chaga with mushrooms

Snapple naturals

Sayan Health’s calorie free Chaga Citrus drink contains the medicinal mushroom Chaga Refreshing Original, Peach Bliss and Wild Raspberry were its sweet forerunners - all benefiting from the stress reducing mushroom along with analgesic meadowsweet.

Snapple, from the Dr Pepper Snapple Group, is now offering its Kiwi Pear Metabolism drink with a low calorie option.

Stir crazy choc spoons

Made using only natural flavours, this juice drink range also includes Goji Punch with ingredients that offer immune defence benefits.

The Stir Crazy! Hot chocolate spoon from the UK’s Fabulous Fine Foods, comes with 50g indulgent chocolate to melt in hot milk for perfect hot chocolate.

Mona Vie natural açaí energy Made with 80% juice from açaí, acerola, camu camu and cupuacu, Mona Vie from the US, contains an all-natural, energy blend of Palatinose, D-ribose, guarana, green tea, cha de burge, maca, yerba maté, panax ginseng and L-tyrosine.

BeneVia therapeutic nutrition Stimulating the production of new muscle protein, BeneVia is a range of nutrient enhanced flavoured fruit drinks. In 8oz bottles, from Health Span Solutions of Arizona, BeneVia drinks can be taken before and after exercise as well as by older consumers who want to delay the physical and mental symptoms of ageing.

Antiossidante antioxidant drink

Live young forever Canada’s Live Young Forever Health and Wellness company has introduced Live Young Forever Citrus, a vitamin enhanced water, in 16oz Alumi-Tek bottles from Ball Corporation. It is reclosable, tamper-resistant, chills quickly and is 100% recyclable.

Following its detoxifying Depurativo and Digestivo digestive drinks, Italy’s Coswell has now launched Antiossidante in 25cl bottles containing anti-ageing rooibos, red fruits and pomegranate.

Concentrating on Think Drink Formulated to promote mental and physical performance each bottle of Think Drink contains 375mg of maté for jitter-free energy, 175mg of guarana to enhance alertness and alleviate fatigue, and ginseng.

Stevia sweetened Nice T Nice T is the first stevia-sweetend ready to drink tea in Europe because its use is approved as a sweetener in Switzerland, which falls outside EU regulations. In Classic Tea Peach and Green Tea Lemon flavours through organic and health food stores and the Prodega cash and carry chain.

www.foodbev.com/beverage Issue 68 - July · August 2009

PRODUCT NEWS 11

Innovations Pepsi’s Shiso summer in Japan After the success of its Ice Cucumber flavoured Pepsi last summer, PepsiCo released the perilla-infused Shiso flavoured Pepsi in Japanese convenience stores from this June for a limited period. Shiso, as a name, implies perilla - a kind of herb mint.

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Orangina plays cowboys & indians The Orangina Group portfolio is growing once more. Agency Fred&Farid has created two new characters to personify the latest Orangina with pulpe products: Cowboy (with mint) and Indien (with grenadine). These characters can be seen on the entertaining poster and TV campaign across France.

Summer of SoBe - two new tastes

Game on with Mountain Dew

Riding the wave of its zero calorie product line and its latest flavours - açaí fruit punch and mango melon - PepsiCo’s SoBe is set to embark on its most aggressive marketing campaign via sampling, events and Twitter.

Inspired by the most anticipated game release of all time Halo 3, by World of Warcraft, PepsiCo’s Mountain Dew has launched Mountain Dew Fuel in citrus cherry and wild fruit flavours. Alliance blue or Horde red? Choose your side.

Fruit20 Essentials makes a splash Calypso approved for vending In the UK, Calypso Soft Drinks has introduced a variety of new vending products to boost its successful ‘school approved’ drinks portfolio. With overall sales up 14% on last year, the company noted that sales of juicy waters are up by a staggering 200%. Aquajuice 67 is the company’s leading brand, in forest fruits, orange, apple, and apple and blackcurrant flavours.

Ski citrus soda relaunch The Double-Cola Company in the US has updated the iconic Ski brand which dates back to 1956. A combination of juice, caffeine and soda, also in diet, cherry and caffeine free.

Sunny Delight’s new zero calorie flavoured fruit water called Fruit2O Essentials hit stores in the US in June, backed by a new advertising campaign by Carrafiello Diehl & Associate in New York. “Six delicious flavours. Each enriched with nutrients like its fruit,” is the tagline.

Ser’tain health benefits Aguas Danone de Argentina has unveiled two new juice beverages under its Ser brand of sparkling waters. Targeted at women, they are enriched with nutrients and come in 50cl and 1 litre bottles in apple and grapefruit variants.

AriZona organics AriZona Beverages has announced the launch of USDA certified organic iced teas. The AriZona organic iced tea line includes green tea, yumberry green tea and pomegranate green tea. In 20oz glass bottles that contain just 50 calories.

12 PRODUCT NEWS

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Innovations © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

www.functionaldrinksnews.com Vivadis launches Maca-Loca After four years in the making, Belgian company Vivadis has launched its maca-based beverage in Switzerland. Maca-Loca has maca as its main active ingredient, a plant that grows in the Peruvian Andes and whose root was traditionally consumed by the Incas. Maca only grows at high altitude, in cold temperatures and in poor soil, which all help to render the root naturally rich in nutrients. Vivadis is in the process of expanding distribution across Europe, with Belgium lined up as its second launch market.

Health through Hibiscus GraceKennedy Ltd, the Caribbean’s leading food and drink producer and distributor, has made its first entry into the functional drinks market with a range of hibiscus-based beverages. The new line-up is called Grace Blends, with its main active ingredient being hibiscus, also known as sorrel in Jamaica. According to the company, research suggests that sorrel has multiple health benefits from acting as a diuretic, an antioxidant and an antiinflammatory aid to helping to lower triglyceride levels.

Breakfast in a bottle World leading breakfast cereal company Kellogg Company has added a new protein shake to its range of Special K branded products. Rolled out in May 2009, Special K Protein Shake is available in three flavours: strawberry, French vanilla and milk chocolate. Targeted at women, to help them ‘stay on track with their weight management goals’, the shake is said to be ideal as a ‘graband-go breakfast’ for women on the move.

Natural fruit isotonic sports drink Swiss sports nutrition specialist Isostar has introduced a new isotonic dilutable beverage product to the French market - just four months after Teisseire launched what it positioned as the first isotonic dilutable in the country. Isostar says the product is designed to further cater for consumers with a preference for naturally occurring isotonic ingredients.

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PRODUCT NEWS 13

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Drinks and the economy

Edited by Mike Ramey

Hard facts about the soft drinks tax threat

he threat of a special US tax on non-diet soft drinks seems likely to remain one of the hottest topics this summer – regardless of whether the sun shines to boost seasonal sales, or there is a break in the general economic gloom. The tax was among a number of proposals being mulled by the Senate Finance Committee, as possible ways to fund President Barack Obama’s planned overhaul of the US healthcare system. Tax increases on alcoholic beverages were also under consideration. But it was the suggestion that Americans might be penalised for drinking their much-loved soda that provoked the greatest public outrage. Some loyal consumers of fizzy drinks felt such a levy would be . . . well, downright unAmerican. The lobby for a non-diet soft drinks tax was led by the Center for Science in the Public Interest (CSPI), a selfappointed consumer watchdog. Pro-taxers argue that a levy would raise valuable revenue for healthcare reform, while simultaneously cutting treatment costs by reducing obesity. “Soda and non-carbonated soft drinks are basically liquid candy, providing nothing of positive benefit to the diet, just empty calories,” claimed CSPI

Democrat Senator Max Baucus of Montana, with Barack Obama

Executive Director Michael Jacobson. “The question is why has it gone untaxed for so long at the federal level?”

“Why single out soft drinks?” To drive home this message to both legislators and the general public, the CSPI provided a so-called “Liquid Candy Tax Calculator” on its website - showing how much revenue would be produced by a levy of, say, ten cents per can, and balancing this against obesity rates and healthcare costs state by state. In June, the CSPI also joined forces with a number of healthcare and nutritional groups including the American Public Health Association, to plead the case for a soft drinks tax in a letter to the Chairman of the Finance Committee, Democrat Senator Max Baucus of Montana. “While many factors contribute to weight gain, soft drinks are the only food or beverage shown to have a direct link to obesity, which in turn can lead to hypertension, strokes, heart attacks, diabetes, cancer, and arthritis, and other health and psychosocial problems,” said the letter. “In addition, consumption of sugary beverages can cause

tooth decay and dental erosion.” However, there were also some powerful opponents of a soft drinks tax – not least ex-President Bill Clinton, as reported in the last issue of beverage innovation. US President Barack Obama The anti-tax campaign was spearheaded larger share of their income by the American Beverage on beverages and other Association (ABA), which groceries. Didn’t President represents major soft drink Obama promise not to raise producers including The Cocataxes for these folks? Cola Company, PepsiCo and the Dr Pepper Snapple Group “Why single out soft drinks? (DPS). The ABA united with Twinkies, chips, ice cream, other interested groups such fettuccine Alfredo and all as corn syrup manufacturers, manner of other fattening the advertising industry and foods contribute to obesity vending machine operators, to and other health problems. send a letter urging senators to “Once Congress starts down reject the tax proposal. this road, there is no logical The association has also run an end. How about a per-calorie advertisement in Washington tax on groceries and newspapers - not mentioning restaurant meals?” the tax question, but instead highlighting the industry’s moves to cut the consumption of sweetened drinks in American schools. “We do want lawmakers to know, regardless of what legislation they may be considering, that this industry is out there doing its part,” explained ABA spokesman Kevin Keane.

“The complexities of healthcare reform aren’t going to be solved by a tax on soda pop.”

“The complexities of healthcare reform aren’t going to be solved by a tax on soda pop,” Keane added. “It’s discriminatory. Why single out one product? It would not even make a dent in addressing the healthcare challenge or the obesity challenge.” The same view was echoed by the national daily USA TODAY, which noted: “A soda tax would hit hardest the low- and middleincome families who spend a

The newspaper concluded: “The proposed federal tax on sugary beverages would raise perhaps $50 billion over ten years, or about 3% of the $1.5 trillion needed to pay for healthcare reform. By comparison, limiting the tax exemption for medical insurance benefits could bring in $500 billion, and making Medicare and Medicaid more efficient could save as much as $600 billion. The soda tax deserves to be a fizzle.”

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© beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

UNESDA appoints new President

uis Bach, CEO of Orangina Schweppes, has been appointed President of UNESDA, the association representing the non-alcoholic drinks sector in Europe. He takes over the two-year presidency, which will run from mid-2009 to mid-2011, from outgoing president Graham Neale, General Manager of GlaxoSmithKline nutritional products. In his initial speech following the UNESDA General Assembly meeting in Vienna on 29 May, Luis Bach paid tribute to the work carried out in enhancing the image of the industry, and winning accolades from the European Commission (including being ‘Named and Praised’ by DG Health and Consumer Protection). “We’ve managed to change the perception of key opinion leaders as to who we are and what we do,” said Bach. “Our approach has been, and will always be, to support self-regulation as the most efficient and effective way to address key issues. We need to continue working transparently, always keeping in mind the significant contribution that our industry makes to society, enhancing conviviality and variety while providing pleasure and hydration.” He also outlined his goals for the industry over the next two years: • The importance of continuing dialogue with all stakeholders to promote the image of our industry.

Orangina Schweppes CEO Luis Bach • The necessity to convince all stakeholders on the benefits of self regulation vs the willingness of some stakeholders to create additional and unreasonable rules related to our business. • The need for the non-alcoholic beverages sector to consider extending its current marketing commitments to digital marketing. Luis Bach (53) - a Spanish national - was appointed CEO of Orangina Schweppes at the beginning of 2008. He was formerly Regional Director Northern Europe, Middle East and Africa for Bacardi-Martini Group, where he spent more than 28 years in a variety of roles and with responsibilities for different regions.

Taking advantage of the resurgent market for kvass, a traditional non-alcoholic drink made from fermented rye bread - popular across the former Soviet states and eastern Europe - the Russian subsidiary of SABMiller plc, has launched Kvass Matushkin.

Read the full story on www.foodbev.com/beverage

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NEWS 15

North America

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Market forces

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Coke’s Italian coffee venture is slow to brew

he Coca-Cola Company’s major challenge on the ready to drink (RTD) coffee market, illy issimo, is taking time to percolate around the world.

The $2 billion US market is currently dominated by PepsiCo and Starbucks with their Frappuccino and DoubleShot coffee drinks, which have a combined share of more than 90%, according to the US industry newsletter Beverage Digest (BD). Excluding issimo, Coke has a share of just over 2% with its Caribou RTD coffee, launched in 2007 under a branding agreement with the Caribou coffee shop chain.

Developed through a joint venture with Italian coffee giant illycaffè, issimo was first rolled out in parts of Europe in April 2008; it is now available in about ten European markets, including Germany, Greece, Hungary and Romania. The canned coffee was not introduced in the US until early this year – and then only in the sophisticated metropolitan markets of New York and Los Angeles, followed later by San Francisco. However, Coke and illy aim to launch issimo in other US regional markets, as well as achieving national penetration through major retail chains such as Whole Foods Market. The partners also expect to expand global distribution of the brand to 20 countries by the end of this year. During a New York press conference to discuss Ilko Coffee International, their Milanbased joint venture, both Coke and illy emphasised that they had not lost confidence in issimo.

Andrea Illy with Muhtar Kent

“We still believe that, despite the current economic environment, it’s going to do well and continue to grow,” said Coca-Cola Chief Executive Muhtar Kent. “Our objective is to achieve leadership – and that will be at least 30% market share globally of the ready to drink coffee business around the world.” Andrea Illy, Chairman of illycaffè, suggested that the grim economic climate even favoured issimo. “People go less to coffee shops,” he said, “and this represents a huge opportunity to intercept consumption in other places with other products.” Although RTD coffee is still a relatively small business in global terms, worth about $17.4 billion in total, the category has been growing slowly but steadily in recent years.

Coca-Cola has reportedly been test-marketing a new carbonated milk drink in New York called ‘Vio’. Described as ‘the world’s first vibrancy drink’,

At present, the world’s biggest market for RTD coffee is Japan, which accounts for roughly 75% of global consumption. Coke and illy say they will launch issimo in Japan soon - although care may be needed to avoid cannibalising sales of Coke’s 34 year old Georgia Coffee brand, which already dominates the Japanese market, and even outsells the company’s flagship carbonates. The softly-softly marketing philosophy behind issimo was explained by Vinay Kapoor, Chief Executive of Ilko Coffee International. Kapoor said the partners were taking a deliberate, unhurried approach to establish issimo as a premium brand adding markets slowly, and selling through upmarket outlets. “This is not going to be a product and brand strategy led by ‘Let’s try to maximise the geographic coverage’,” he continued. “That’s easy for us to do in the Coke system. But we don’t want to do it that way. We’re being very careful and choiceful.”

the 8oz aluminium bottle’s label says that Vio uses ‘natural flavours’, contains skimmed milk and cream and is sweetened with cane sugar. Read the full story on www.foodbev.com/beverage

Shots hit the spot with convenience customers Energy shots - concentrated energy drinks in 2oz (59ml) containers - are adding up to increasingly big business in US convenience stores. Total shot sales through this channel reached about $500 million in the year to mid May, according to an estimate by the US industry newsletter Beverage Digest (BD). The clear leader was 5-hour Energy, owned by Living Essentials of Michigan, which accounted for about 9% of total energy drink sales in convenience stores during the last three months of this period. BD noted that this compared with a 33% dollar share for Red Bull, 15.5% for Hansen’s Monster Energy, and just 6.7% for Rockstar, the third biggest energy drink in full-size cans. Although the major energy brands have also spawned little shot derivatives, these claim only a fraction of convenience sales. Carl Sperber, Creative Director of Living Essentials, said 60% of 5-hour Energy sales were through the convenience channel, with core consumers being ‘working adults aged 21-34’.

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www.foodbev.com/beverage Issue 68 - July · August 2009

Asia Pacific

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China’s Huiyuan seeks new partner: Friendship and maybe more

hina’s biggest juice maker, Huiyuan, is in need of a wealthy new partner, after The Coca-Cola Company’s attempt to buy the company outright was blocked by the Chinese Government. Coke offered $2.4 billion to buy 100% of publicly listed Huiyuan last September. The price (regarded as generous by many analysts) was accepted by Huiyuan’s biggest shareholders, led by Chairman Zhu Xinli (41%) and France’s Groupe Danone (23%). However, Coke’s bid was refused approval by the Chinese Ministry of Commerce in March this year, on grounds that it would restrict competition on the national beverage market. It was then rumoured that CocaCola might buy a minority stake in Huiyuan; but this was ruled out by the US soft drinks giant, which said it would instead concentrate on developing its own juice brands in China.

Huiyuan received a further rebuff in June, when America’s Warburg Pincus investment group declined to swap its convertible bonds for stock in the Chinese company - effectively reducing its holding in Huiyuan from 7% to just 0.24%. Although the place of Warburg Pincus was then taken by the Dutch civil service pension fund Stichting Pensioenfonds ABP, which bought the bonds, Huiyuan’s need for fresh capital remained unchanged. According to ACNielsen, Huiyuan currently controls about 42% of the Chinese market for 100% juice, and 43% of the nectar market. But the company’s share of low-strength juices and juice drinks - which account for more than 50% of national sales - is negligible.

business, while Danone is still willing to sell its 23% share - but only when the market has improved. Danone’s Deputy General Manager, Emmanuel Faber, opined recently that a fair price for the stock might be $420 million; this valued Huiyuan at roughly $1.7 billion in total, or just 70% of Coke’s offer. Meanwhile, a number of international investment groups were sniffing around Huiyuan, according to the watercooler gossip in Shanghai and Hong Kong. One of the most hotlytipped contenders was Blackstone of the US, which is just setting up its first yuan-denominated investment fund, to focus on the exponentially growing Chinese economy.

Global Functional Drinks report 2009 The latest Zenith report provides you with the latest developments across the enhanced, energy, sports and nutraceutical drinks markets. • • • • • •

Data 2003-2008 Forecasts 2009-2013 Volume Brand profiles Latest trends Global coverage

Huiyuan is now in urgent need of cash to expand its product range and production infrastructure, to keep pace with expected growth in the immediate future. Emmanuel Faber

Zhu Xinli has said he does not plan to reduce his stake in the

Zhu Xinli

Charlie’s also looks for love in a cool climate

nother Asia Pacific juice business that was looking for money (but on a smaller scale than Huiyuan, see above) was Charlie’s of New Zealand. Co-founded in 1999 by CEO Stefan Lepionka, with Simon Neal and All Blacks rugby hero Marc Ellis as a partner and celebrity figurehead, Charlie’s grew swiftly into New Zealand’s leading supplier of fresh, premium fruit juice. In July 2005, Charlie’s floated on the New Zealand Stock Exchange; and then acquired local organic juice producer Phoenix Organics, which also operated in Australia.

Charlie’s problems arose after it acquired new production facilities in Australia, with the aim of establishing its own juice brand on the Aussie market unfortunately in coincidence with the global credit crunch, and a cutback in consumer spending on premium products. Charlie’s revealed in its interim results that it made a net loss of $418,000 in the half-year

to December and defaulted on its banking credit agreements. Although the Charlie’s overdraft facility was extended, the company was forced to seek new finance. In June, Lepionka said there had been offers to buy the company, but no one had come up with enough money. He added that, pending better offers, Charlie’s would continue fighting its patch in both New Zealand and Australia. For more on this story, visit www.foodbev.com

© beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

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NEWS 17

For more information, visit www.zenithinternational.com or contact Gary Roethenbaugh +44 (0)1225 327900 gr@zenithinternational.com

Ingredients

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New CEO for Symrise Heinz-Jürgen Bertram has been appointed to the position of Chief Executive Officer of the flavours and fragrances manufacturer. His professional career began in 1987 when he joined Bayer AG in Leverkusen. He moved to Holzminden in

1990 to work for Haarmann & Reimer GmbH, which was later absorbed into the newly formed Symrise Group in 2003. He held a number of managerial positions in the R&D area before taking responsibility for global manufacturing operations in

2005. He has been a member of the executive board of Symrise AG since October 2006, when he was appointed to head the flavour and nutrition division, which contributed €648 million to total group sales of €1.320 billion in 2008.

Heinz-Jürgen Bertram

Lanxess clearly sweetens up summer Sugar is an indispensable component of many of the soft drinks that are particularly popular in summer-time. As a rule, the beverage industry no longer uses crystallised sugar as the sweetening agent and flavour carrier, but prefers to work with sugar solutions, syrups and other liquid sweeteners.

the taste and colour. HansKarl Soest, Head of Technical Marketing for the food sector in the Ion Exchange Resins business unit, said: “Our Lewatit ion exchange resins are used throughout the world by major sugar manufacturers. This includes many companies in the beverage industry who make their own sugar solutions.”

Lanxess help to ensure that such solutions comply with the stringent quality demands of beverage manufacturers. Before production can begin, mineral salts, colour impurities and other substances have to be removed from the sugar raw solutions; as these would alter

Ion exchange resins are being increasingly used not only for demineralisation but also for decolorising the usual yellowish brown to brown cane sugar solutions. Especially when the solutions are only moderately coloured, they are superior to the traditionally used activated carbon filters.

Regeneration of these activated carbon filters is not only much more complicated; the process normally cannot be carried out on site, which means additional costs and lower productivity.

exhibit good adsorption of coloured impurities. They comply with strict food contact regulations in Germany and Europe, and worldwide.

On the contrary, ion exchange units exhausted with impurities can be regenerated on site through washing the resin with a sodium chloride solution. This can be done over many cycles. With the heterodisperse grade Lewatit S 6328 A and the monodisperse grade Lewatit S 6368, the two ion exchange resins are based on a crosslinked polystyrene matrix, and because of their macroporous structure, are stable during the process and

Lanxess Lewatit ion exchange resins are used for lemonades and soft drinks, and can also be used for the demineralisation of whey, grape juice and fruit juices and for removing excess acid and bitter substances from orange juice. And water - the simplest of all foodstuffs - can also be made even tastier through the decalcification and partial demineralisation, for preparing tea or coffee.

Orafti oligofructose supports weight loss A new independent study just published, led by Dr Reimer from the University of Calgary in Canada, shows that oligofructose (Orafti P95) supplementation allows to decrease body weight and energy intake in overweight and obese adults without any lifestyle or dietary change. After 12 weeks, volunteers in the oligofructose group experienced a significant reduction in body weight of 1.03kg, while the control subjects gained 0.45kg weight. The weight loss affected mainly body fat mass, in particular trunk fat

mass. The weight loss could be explained by the lower energy intake observed in subjects in the oligofructose group. The authors further found effects of the intake of oligofructose on postprandial blood glucose and insulin responses prior and after the intervention period indicating an improvement of glucose regulation. As the subjects did not modify their physical activity or dietary habits, the observed results concerning body weight, fat mass and caloric intake were attributed to the oligofructose supplementation.

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Ingredients © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Croda Health Care unveils Ωmelife Ωmelife enables Croda to deliver very high Omega-3 levels into a wide range of solid and liquid food and drink products without any impact on taste. Developed under an exclusive agreement with Speirs Nutritionals Limited who will micro-encapsulate Croda’s premium quality fish oil concentrates into Omega-3 emulsions for incorporation in a wide range of solid and liquid food products. David Jopling, Croda’s new Business Development Manager for Functional Foods comments: “The global market for Omega-3 enhanced food and beverages grew from an estimated $3 billion in 2006 to almost $5 billion in 2008. It is projected to approach $8 billion by 2012, which represents a compound annual growth rate of 32% between 2003 and 2012. Ωmelife, is therefore

an exciting opportunity as it enables Croda to deliver very high Omega-3 levels without any impact on taste. We are marketing Ωmelife on the strength of it’s unique qualities and we are confident it leads the way in terms of potency in the Omega-3 food ingredients market, providing us with a significant competitive advantage.” Croda Health Care are looking to drive sales of Ωmelife in the United Kingdom, Europe and North America.

Adding a taste of honey Flavour and fragrance ingredient specialist Treatt has expanded its portfolio of innovative Treattarome100% natural distillates with the launch of two new honey products. Honey Treattarome 9802 and Honey Treattarome 9804 to deliver a sweet, honey flavour to a range of food and beverage systems without adding sugar or calories. Each distillate confers a different nuance - Honey Treattarome 9802 offers a mild flavour profile and dark, smoky back-end notes while Honey Treattarome 9804 brings a light floral presence and delicate honey top note. A minimum dosage of 25ppm

www.foodbev.com/beverage Issue 68 - July · August 2009

is recommended. Waterbased, these distillates are easily incorporated into food and beverage systems in the bottling plant - unlike highly viscous honey.

NEWS 19

Going bananas

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. . . over frozen smoothies North America’s Chiquita Brands International is a leading international marketer and distributor of high-quality fresh and value added food products - from energy-rich bananas and other fruits to convenient green salads.

ith annual revenues of nearly $4 billion, Chiquita employs approximately 23,000 people and has operations in more than 80 countries worldwide.

are transforming the company to be the leader in branded, healthy, fresh foods. Our goal is to win customers hearts and minds with these products.

Chiquita’s launch this summer of frozen fruit smoothies through Michigan based Old Orchard Brands follows the launch in Europe a few years ago of ‘Just fruit in a bottle’.

The Chiquita brand commands respect in the marketplace. When consumers think of Chiquita, they think of quality and freshness. Chiquita and Fresh Express are the strongest brands in produce. A major focus of Chiquita’s innovation efforts is developing new product offerings to meet consumers’ growing desire for healthy, convenient and fresh food choices. To win more consumers we simply need to do two things; continue innovating toward more value-added products, and make our products more convenient and available to consumers.

IMC Licensing, Chiquita’s licensing agency for this category, secured and negotiated the deal between Chiquita and Old Orchard Brands. Claire Phoenix interviewed Chiquita Chief Marketing Officer Tanios Viviani.

beverage innovation interview With the stated vision of becoming the global leader in branded healthy fresh foods, how is Chiquita delivering innovation in higher margin products and what led you here? After more than 100 years of selling commodity bananas we

Some recent examples of our new products are: Chiquita to Go, Gourmet Café, and Fruit Bites. The introduction of Fresh Express Tender Ruby Reds and Sweet Tender Greens last autumn achieved more than 30% distribution in just eight weeks. We also launched family size clamshell packs that have outperformed sales of similar bags by 60%. Apparently, 78% of Americans and 64% of Europeans are trying to eat more healthily. How do bananas help with this aim? We have the right strategy in place to leverage global health and wellness trends. Consumers know and trust our brands, and our products are in basic categories that are very affordable. Bananas are among the cheapest form of great nutrition. They are a food staple and great value compared to other food items - especially in North America, where a banana sells on average for only 30 cents at retail. Nowhere else in

Chief Marketing Officer Tanios Viviani with the frozen smoothies and Chiquita branded healthy fresh food

the grocery store can consumers find such a great nutritional and monetary value, in any single food item.

Bananas are among the cheapest form of great nutrition Just fruit in a bottle Tell me more about the ‘Just fruit in a bottle’ concept? Just Fruit in a Bottle (JFIB) is now available in seven countries.

It is a line of frozen 100% freshfruit smoothies that Chiquita introduced in Europe (Germany, Belgium, Netherlands, Sweden, Denmark, Austria) in 2006. JFIB recently launched in Italy, and the brand continues to gain distribution in convenience stores and traditional grocery channels throughout Europe. The frozen fruit smoothies are being produced through a brand licensing partnership with Old Orchard Brands, one of the fastest growing fruit juice brands in the US. These all-natural products contain no artificial colouring or preservatives, and are gluten and dairy free. Each smoothie serving contains at least half a cup of fruit and 100% of the

20 COVER STORY

www.foodbev.com/beverage Issue 68 - July · August 2009

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Conference in Monterey, California in September 2008. At this conference, findings from the nine funded research projects were initially reported.

recommended dietary allowance of Vitamin C. Chiquita Frozen Fruit Smoothie concentrates are available in recyclable 12oz plastic cans which provide three 8oz servings when blended with ice and water. Flavours are peach mango, banana colada, mixed berry and strawberry banana. At a suggested retail price of $2.69 for each 12oz can, or less than a dollar per serving, this is a great value for consumers looking for a natural, nutritional drink. Why did you choose to partner with Old Orchard Brands and how are you letting people know about the new product?

fresh, safe, quality produce to consumers. In April 2007, our Fresh Express operation provided $2 million in funding for research under the guidance of an independent scientific advisory panel, as a means to support industry-wide food-safety solutions to study the E. coli O157:H7 pathogen to advance science-based practices to prevent its occurrence in fresh produce. Fulfilling the company’s commitment to share the research findings broadly with the fresh produce industry, Chiquita Fresh Express hosted the Fresh Produce Safety Research

Your investor statement underlines that you are positioned to outperform in economic downturn. Please can you give a few figures to justify this and where you hope to be in a few years time? Historically, bananas and salads have not been affected by the economy. In general, our products are among the most affordable in the grocery store. Even in difficult economic times, our business benefits from consumers who decide to eat meals prepared at home. What are the big issues for you right now at Chiquita? We will continue to focus on improving execution in four areas: a) improve profits in salads

b) at least maintain profits in bananas c) invest in responsible innovation d) attack costs aggressively. Across the organisation, we’re doing things to strengthen our business and position ourselves to consistently win in a competitive global marketplace.

Old Orchard was chosen as key development partner due in part to its leading position in the frozen fruit juice concentrate category and its fully developed distribution network across the US. A national consumer campaign began recently that includes traditional print advertisements, coupon inserts within the top 100 US newspapers, and a multimedia ‘Smooth-Stakes’ contest where consumers ‘text’ entries or play games found at www.chiquitasmoothie.com for chances to win prizes that include a year’s supply of smoothies. Traditional in-store merchandising includes floor-graphics, shelf signage and sampling events. From your figures I see that you invest $10 million each year in food safety. In what areas of production/distribution is most spent? We have taken pioneering steps in the area of food safety, as part of the commitment to bring © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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COVER STORY 21

Drinktec

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Monday 14 - Saturday 19 September 2009

Drinktec accommodation and flights from Pressplan Pressplan Travel is offering special accommodation and travel arrangements to Drinktec 2009 which is being staged at the impressive Munich Exhibition Complex between Monday 14 Saturday 19 September. Pressplan is able to offer visitors and exhibitors attending Drinktec an extensive selection of centrally located hotels, ranging from 2-Star to 4-Star, to suit all budgets. All of the recommended hotels have been specifically selected for their high standard of comfort and exceptional locations for easy access to the exhibition grounds. Prices start from *£120/€132 per night inclusive of breakfast based on single occupancy. (*Sterling prices are subject to currency fluctuation).

This accommodation can be used together with low cost scheduled airfares to provide convenience, flexibility and value for money. Choose from Pressplan’s list of hotels, nominate your preferred airport for departure and dates of travel and Pressplan will provide a personalised quotation based on the lowest fare available at the time of booking. As a fully bonded IATA and ATOL licenced agency, Pressplan can offer flights from all major UK airports plus ferry and rail travel. However, early booking is strongly recommended to achieve the best rates. If you have not yet booked your accommodation and/or travel for Drinktec 2009, Pressplan’s ‘One Call Books All’ facility provides a professional and reliable service.

Probiotic straws and natural extracts

The company will introduce its natural extract umbrella brand, Extract4Life. The brand initially comprises grape and

ColorMatrix known for its plastic liquid colourants and additives, will launch Amosorb SolO2, a high performance PET barrier technology at Drinktec. This is the latest addition to ColorMatrix’s renowned Amosorb range of O2 scavengers, combining colour and oxygen scavenging with barrier properties. Specifically developed for oxygen-sensitive beverages, where empty bottle storage may be required, Amosorb SolO2 can delay CO2 egress by up to 30 days and protect from O2 ingress for up to four months longer than PET with standard Amosorb. Complying fully with EU and FDA food contact legislation. Amosorb SolO2 is suitable for both mono-layer and multilayer PET containers.

ColorMatrix’s DosiXpress system, has been adapted for the PET packaging market. DosiXpress streamlines colour development for converters and brand owners, including inventory and waste reduction, with orders normally fulfilled within 24 hours and the MiniMetrix advanced dosing system for quick and clean colour changes. The company will unveil a new product aimed at the dairy industry offering improved processing and light blocking alongside enhanced container aesthetics. Visitors can learn more at ColorMatrix’s stand 345 in hall B3, where the company will hold a prize draw to win an iPhone 3G S. There will be a presention by Global Development Director, Mark Frost, at the 3rd PET World Congress being held alongside Drinktec.

Processing enzymes aid juice, brewing and beverage industry Research forecasts sustained growth in the fruit juice sector with market value expected to reach almost £3 billion by 2009. DSM Food Specialties will present its portfolio of fruit processing enzymes to help manufacturers overcome juice production challenges

Danisco will be presenting innovative ingredients and enzyme solutions for the beverage industry to promote health and nutrition and optimise productivity in traditional beverages and functional drinks. Following an exclusive partnership with Unistraw, Danisco will present its probiotic straws under the Howaru trademark. This patented straw concept allows consumers to sip a probiotic daily dose with their favourite beverage. This product has been submitted as ‘Best health initiative’ for the beverage innovation awards.

PET barrier protects beer, wine and juice

fermented soya bean extracts and will shortly include apple extracts. Made with VivaGrape white grape extracts, to give a flavoured water rich in antioxidants, while preserving the fresh appearance of water. Danisco’s new concentrated enzyme complex based on traditional non-GMM technology - Laminex Super 3G relieves brewing bottlenecks and saves time, allowing more brews per day. Stand 221, Halle B1.

Brewers Clarex effectively prevents chill haze formation, while enabling brewers to reduce or remove costly, timeconsuming and environmentally damaging sub-zero temperature

stabilisation stage from their brewing processes. It requires no capital investment, and enables sustainable production without generating disposal waste - resulting in an up to 8% reduction in the environmental impact of beer stabilisation, when compared to the use of classical powder stabilisers, such as silica gel and PVPP (polyvinylpolypyrrolidone). It is compatible with cross-flow membrane filtration technology, for a completely powder-free beer manufacturing process. BrewCoach evaluates the use of raw materials against key performance indicators (KPIs) and process parameters to provide individual recommendations from DSM Food Specialites’ comprehensive range of brewing enzymes.

22 EVENT pREVIEW

www.foodbev.com/beverage Issue 68 - July · August 2009

Aseptic filling

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Page 26

Page 30

Advanced Electron Beam technology

Krones PET-Asept process

Page 27

Page 31

Zenith International global report

SVZ interview on wet aseptic

Page 28

Page 32

Tetra Pak’s iLine and GEA Procomac

AVE Industries and Volpak

Page 29

Page 33

Predis for sensitive beverages

Ecolean and KHS high speed filler

Fresh tasting, longer lasting with nutrient content intact - consumers and regulators are demanding more from beverages and aseptic filling can provide it. Claire Phoenix asks the experts about the benefits of this investment and looks at latest aseptic developments and technology providers across the globe.

www.foodbev.com/beverage Issue 68 - July · August 2009

SPECIAL REPORT 25

Aseptic filling

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Advanced Electron Beam technology

dvanced Electron Beams (AEB), is a company based in Massachusetts that manufactures electron beam emitter systems for sterilisation of aseptic packaging. Editor Claire Phoenix interviewed Director of Marketing, Josh Epstein.

to sterilise caps, pouches and bottles for aseptic filling. Electron beams have been around for decades - such as cap sterilisation via gamma rays. But now through miniaturising and directing the electrons exactly where they are needed we can treat inline packages such as PET bottles, caps and pouches and FFS cups. We have seen growth in the use of PET for low active dose dairy drinks, juice, isotonics and sports drinks, and drinking yogurts.

What are the benefits of this sterilisation system over others? AEB's emitters use a stream of electrons to initiate chemical reactions or break chemical bonds more efficiently than existing thermal and chemical approaches. Here we are talking about ‘in the bottle sterilisation’, which is cost saving in terms of chemicals, water and between 60-90% energy. There are no chemicals involved and, most importantly, it saves water - one of the biggest costs in terms of the environment for beverage manufacturers. What are the savings you can make? It costs around the same to install as other forms of aseptic filling lines but the real cost saving comes into play when you calculate running costs. Water reduction can be one of the obstacles to consider when moving to aseptic filling as the need to rinse off the chemical bath requires between 3-5 litres of water for each litre of beverage filled. This method of aseptic sterilisation requires no chemicals or water. Does it require a clean room environment?

For bottle sterilisation, the electron beam acts as an ‘electronic bottle brush’. It is inserted into the neck of every bottle or pouch and ensures sterilisation before filling. It is carried out as the bottles move through a chamber immediately prior to entering the filling area. On our website you can see the video of the bottle fluorescing as it works. In other aseptic applications such as for form fill seal packaging, this enables sterilisation for package formats where efficient internal aseptic filling was not always possible. Where do you see it being used? Many major beverage companies are looking at this right now and considering it as a filling option and its ability

At the last Aseptipak Conference over half the attendees expressed an interest. Right now with budgets constrained many companies are holding back but there is no doubt that this is a good move for the industry in terms of cost saving and protecting the environment along with the authentic taste and safety of drinks. What about the safety aspect? Sterilisation takes just milliseconds and is completely safe. Electron beams do emit soft x-rays, similar to dental x-ray so is used in an enclosed environment to protect the operator. There are concerns over what it does to the material - but we can validate the electron flow and the resulting microbial ratio which has so far given

Josh Epstein impressive results. It works well with almost all types of packaging including alubottles and most aseptic caps but some sports caps are very complex and we are working on this. It has not been tested on PLA bottles as yet. There are many examples of common packaging materials being used successfully with gamma or traditional electron beam technology including polypropylene, polyethylene, PET, and polystyrene. We have been successful in designing solutions that work both from a material compatibility and a microbiology standpoint. What happens next? At this year’s Global Pouch Forum, the first aseptic stick packs filled using electron beam technology were talked about. By 2010 there will be pilot lines in Europe and the US. GE is an investor in AEB and has already used AEB for materials engineering purposes in relation to inks and coings. The GE Eco Imagination team is looking at other applications right now. In being able to aseptically sterilise the thin film material of pouches we have made a pioneering step accessing inside and outside in one move. The result is a protected, fresh and authentic product which is best for both beverage manufacturers and consumers. See webinars on www.foodbev.com

26 SPECIAL REPORT

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Click here to subscribe © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Zenith predicts 30% growth in aseptic packaging

lobal Aseptic packaging is set to grow 30% in the next five years. The world market for aseptically packed products amounted to 86 billion litres in 187 billion packs during 2008, according to the new Global Aseptic Packaging report from food and drink consultancy Zenith International and packaging experts Warrick Research. Volumes have grown by over 6% a year since 2003, with Asia achieving the fastest rise at over 13% a year. • • •

There are over 11,000 operational aseptic filling systems worldwide and more than 30 companies supply aseptic filling systems. The largest regional markets for aseptic packaging are in West Europe and Asia. In West Europe there has been particular growth in aseptic filling of PET bottles for beverages.

www.foodbev.com/beverage Issue 68 - July · August 2009

• •

Demand is increasing for new aseptic fillers of bottles and plastic pots for added value dairy products. Lower total costs of operation and increased system flexibility are the main benefits of aseptic packaging to filling companies.

By 2013, they estimate that the world market will reach 113 billion litres using 265 billion packs. The majority of additional demand will come from Asia, where growth is forecast at 11% a year, with milk usage increasing faster than for beverages.

SPECIAL REPORT 27

Aseptic filling

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Tetra Pak A3 iLine cuts operation costs

etra Pak ran a development programme to meet the double challenge of accelerating aseptic filling line speed and reducing down time. For 200ml and 250ml portion packs, output for the Tetra Pak A3/Speed - already the world’s highest capacity carton filling machine - would increase 20% to 24,000 Tetra Brik Aseptic packages/hour. For Tetra Brik Aseptic 125ml Slim packages, speed would increase more than three times, also to 24,000 packs/hour. Speed was not the only issue, especially for the Tetra Pak A3/ Flex, where the ability to produce different package volumes and forms on the same line has proved invaluable. A switch between packages of the same bottom cross section takes only 15 minutes and does not affect the sterile conditions of the filling machine. To increase capacity for both filling machines, Tetra Pak engineers applied parameter testing and failure mode

and effect analysis (FMEA) techniques similar to those used in the aerospace industry. The simulations showed that the function most likely to fail in the package filling process is the outfeed function, when the filled package is removed from the filling machine and placed on the conveyor for the next step in the production process. To improve robustness and reduce down time, they redesigned the Tetra Pak A3/Flex filler output module, creating a smoother, continuous action mechanical system. Tetra Pak’s new high-speed, high-performance iLine solutions represent a major evolution in automation technology, with

a new automation platform in which each component in the line can talk to all the others via Ethernet Protocol addresses and Ethernet connectivity. What this means to customers is: • • • • • • • •

Reduced operational costs Improved installation and start up of operations Increased flexibility in packaging line configuration Easier management and operation of advanced packaging lines More reliable overall line performance Lower wear and tear on chains, drive units etc Instant notification of the source of any stoppages Better integration between packaging line and plant

Working with Rockwell Automation, the engineering team designed the system around a central line controller, the Tetra Pak Line Controller 30, which manages complete, instantaneous co-ordination of every system element, ensuring optimum overall system performance at all times. Extensive tests of the initial, pre-production version of the

GEA Procomac’s scientific research into PAA

EA Procomac has carried out scientific research for the FDA into accepted wet PAA aseptic filling technology.

The company’s core business is designing, manufacturing and installing filling lines for juices, teas, isotonics, still soft drinks, dairy products and water. The conclusions drawn by Dr Wilfredo Ocasio, Vice President Microbiology and Process Research in The

National Food Laboratory given at Aseptipak 2008 in Atlanta, are that new sterilants are urgently needed for low acid applications in the US. Microbiological validations of new sterilisation methods is challenging, costly and time consuming. It must be conducted by a responsible and experienced team of scientists

Chris Kenneally

final, integrated system were conducted at the Tetra Pak site in Modena, with well over 20 million packages produced from October 2006 to June 2007. Customer testing of the pilot lines posed additional challenges, in light of the millions of possible configurations of the Tetra Pak A3 iLines. Customers can choose from Tetra Pak A3/ Flex, Tetra Pak A3/CompactFlex or Tetra Pak A3/Speed versions with multiple options of package format, product to pack, packaging material closures, straws and packing patterns etc. After the production archetypes had been defined, in 2007 five customers were selected for pilot line testing. The actual installations of the first A3/ Speed iLines occurred during Q1 2007 and since then thousands of hours have been run on these lines to validate the performance, reliability and cost-effectiveness of these new products.

R&D Director Paolo Pagliarini

and engineers from the sterilant manufacturer, equipment manufacturer, food processor and processing authority. Implemention of a cap sterilisation system using electron beam technology. Very short treatment times - just milliseconds - are needed to achieve high killing rates for bacteria, molds and yeasts. The result is no chemical or

rinse waters to be treated and increased performance levels per energy consumption. Caps polymers are the worst case scenario to test with the variability between different polymer materials and organic and inorganic additives such as colours, UV stabilisers, antioxidants etc. Trials with aseptic flat and sports caps have been undertaken and physical and chemical changes evaluated.

28 SPECIAL REPORT

www.foodbev.com/beverage Issue 68 - July · August 2009

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Aseptic filling of sensitive beverages in PET with the dry alternative: Predis

redis, Sidel’s patented dry preform decontamination system initially used for beverages distributed in the cold chain, can now be used for products sold at ambient temperature - a major break with the past.

Alain Vasseneix, Sensitive Products Senior Officer, said: “Predis greatly differentiates Sidel from the competition in the sensitive products segment, as it is a unique system.” Aseptic packaging is used to extend the shelf life of sensitive drinks (juice, tea, flavoured water and energy drinks) sold at room temperature. In response to evolving consumer preference and increasingly strict food regulations, aseptic filling creates the opportunity for sensitive beverages packaged with preservatives to reformulate naturally.

For preform Predis dry sterilisation offers potential for lighter bottles

Danone launch of Activia in PET

The Sidel Group With over 30,000 machines installed in 190 countries and annual sales of €1.22 billion in 2007, the Sidel Group is one of the world leaders in solutions for packaging liquid foods including water, soft drinks, milk, sensitive beverages, edible oil, beer and other alcoholic beverages. Sidel currently has production facilities in

a total of 13 countries as well as sales and service branches centrally located in some 30 countries. Worldwide, more than 5,500 employees supply customers with complete bottling solutions that include package design, line engineering, packaging machines and related services.

Combi Predis FMa is Sidel’s innovative, simple system for blowing bottles and filling sensitive products in aseptic conditions. The key feature setting the system apart from other equipment of the same type is its ‘dry preform technology’: bottle rinsing is replaced with dry preform sterilisation at oven entrance, using hydrogen peroxide vapour (H2O2). Combi Predis FMa combines the Predis solution with Sidel’s newest aseptic filling

Alain Vasseneix technology, the Sensofill FMa, in a single equipment for blow molding, filling and capping.

Cost-effectiveness and environmental benefits The dry sterilisation solution for preforms has huge benefits. Predis ensures superior hygiene for sensitive beverages while offering unrivaled cost effectiveness along with product and environmental benefits. While 250m3 of water and 200 litres of chemicals are used daily to decontaminate bottles on a traditional aseptic bottling line, Predis dry-solution decontaminates preforms using hydrogen peroxide mist: it requires no water, extremely reduces the use of chemical agents and creates no effluent. Other benefits include energy savings, a smaller footprint and the potential for lighter bottles: high-temperature sterilisation of preforms instead of bottles avoids thermal stress on empty bottles. The Combi Predis FMa has already been selected by some beverage producers in Europe and North America. Sidel presents new applications on the Predis website via a video.

Combi Predis FMa: the dry alternative © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 68 - July · August 2009

SPECIAL REPORT 29

Aseptic filling Krones PET-Asept process

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Product Manager Aseptic Filling Stefan Kraus

n aseptic filling process is recommended for fruit juices, tea beverages, sports drinks, vegetable juices, and milkbased mixed drinks. Customised concepts assure the client of maximised microbiological safety. Krones AG’s PET-Asept process, depending on whether it features wet or dry sterilisation, comprises the following modules: steriliser, rinser or handling starwheels, blow-out starwheels coupled with filler and closer. Krones’ isolator technology, with its minimised surface areas and its integrated ventilation, ensures optimum control and monitoring of the microbiological conditions inside the machine.

Wet sterilisation After entering the aseptic zone, the PET bottles pass through the steriliser, where they are treated with disinfectant, a mixture of peracetic acid and steam assuring full-coverage surface wetting. This enables highly efficacious sterilisation of the bottle’s interior to be achieved, coupled with minimised disinfectant consumption. Once bottle sterilisation has been completed, the sterilisation medium inside

has to be removed using the Variojet rinser, with sterile water and sterile air simultaneously, using a two-component nozzle. The sterilised bottles are now passed to the filler and closures treated either in a peracetic acid immersion bath or by dry sterilisation using H2O2.

Dry sterilisation Following cost-efficiency studies, the dry sterilisation process PET-Asept D with H2O2 is recommended as the sterilisation medium for three main client groups: the dairy industry in general, where H2O2 is the most widely used disinfectant. Beverage companies who change over from soft packaging to aseptic PET bottling. Here, with carton packaging H2O2 is the best-known and customary disinfectant. A third category arises where a user is striving to reduce high water/effluent costs.

Because dry sterilisation with H2O2, is performed without any subsequent rinsing of the bottle, and additional use of water. H2O2 processes are not all equally efficacious. Krones has here opted for truly dry sterilisation with minimised condensation:

the H2O2 is dripped onto a hot surface, where it is evaporated. The gaseous H2O2 is carried along by a flow of hot air. This H2O2 enriched air is blown into the bottle, sterilises its surface, and in the next step is expelled again. The action characteristics of H2O2 mean that the desired sterilising effect can be achieved more effectively in a gaseous state. Another advantage of the Krones process is the significantly reduced amount of residues, thanks to the avoidance of hydrogen peroxide condensation.

Holistically integrated system Experience has shown that only a holistically integrated system will assure the functional efficacy of a cold-aseptic process. Besides the aseptic BLOC itself, this means that product processing with an ultra-high-temperature system (UHT), and the mixer with a sterile buffer tank and chemicals supply, all have to be optimally integrated.

PAA is a well established sterilant worldwide 62 out of 91 lines are suitable for low acid products

Krones can install the PETAsept filling BLOC ready to go complete with all requisite peripherals.

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www.foodbev.com/beverage Issue 68 - July · August 2009

SVZ: Wet aseptic filling Interview with SVZ R&D Manager Ard Duits Where does SVZ have its aseptic plants and are these using dry or wet aseptic filling? Aseptic filling takes place in our production location in Spain (El Rocío), Poland (Tomaszów Lubelksi) and the Netherlands (Etten-Leur). We only fill wet liquid products such as fruit & vegetable purees, fruit & vegetable concentrates and compounds. Compounds are mixtures of puree, concentrate and/or dry solids. Most of our aseptic filling is done in a so called bag-in-box system. Stainless steel tanks are also used. Why did you choose this method of filling? To keep the quality of our pasteurised/sterilised products optimal, hot fill was no option. Since we are a B-2-B company and our smallest packaging is 10kg - the biggest aseptic filled is 1Mt - the cooling times of hot filled products would be way too long, thus having a very negative impact on product quality. An inline pasteurisation or sterilisation process, depending on pH of the product, in combination with aseptic filling was the far best option here. We do have frozen/deep cooled products as well in our assortment but these are targeting another market segment. What have been the difficulties in converting to this method and what have been the benefits?

www.foodbev.com/beverage Issue 68 - July · August 2009

First of all the engineering of the entire production line. To build a smooth running line with matching capacities and an as low as possible product rerun was a challenge. The fact that this line must be capable to process very different products in terms of pasteurisation and sterilisation, high and low viscosity, didn't make the process an easy one. The team consisted of own technologists as well as process engineers of big aseptic line suppliers. One of the problems to overcome was the fact that a lot of our products contain pieces, going from small pips to just pieces of fruit. The big advantage is that our current capability is to produce safe and high quality fruit & vegetable products whilst retaining the healthy 'goodies' of the raw materials as much as possible. Which of your products are filled by this method? Fruit & vegetable purees (concentrated and single strength), fruit & vegetable juices and concentrates and compounds. How do you see progress in aseptic filling over the next five years? The challenge is still to produce products containing big pieces as well as producing extremely viscous products, and filling these in an aseptic way is part of this challenge. Keeping raw material qualities safe and retaining the healthy ‘goodies’ is another. We expect progress in this direction in the next five years, both from equipment designers/builders and from us as user of this equipment. Another aspect is the packaging itself, both bags and boxes. It is likely that we will see developments in easy to handle packaging, from the producer as well as the user. Proper aseptic filling of road tankers of 25Mt is another issue to be tackled.

SPECIAL REPORT 31

Aseptic filling

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Ave Industries ultra clean bottling systems

septic, ultra-clean plants for treating various products and which assure maximum hygiene and long conservation without impairing organoleptic properties. The food sector is increasingly oriented towards developing innovative products and appropriate packaging. Similarly, sensitive beverages also require innovative production technologies. How can customer expectations be met while safeguarding quality standards? The aseptic, ultra-clean bottling systems made by Ave Industries are a reliable solution to this requirement. The success of these machines, which can be gauged by the numerous plants made for customers, is also due to a ground-breaking approach to the market: conducting research

into product hygiene and sterility from the perspective of customer needs. The concept of aseptic processing is set to expand throughout the industry and attract highly qualified partners who are in the market for natural preservative-free products. The range of applications is also likely to extend from fruit juices, milk and milk derivatives to other foods and beverages. Life Programme and Elite Technology are innovative techniques developed by the

company. These systems are particularly suited to products such as UHT milk, fruit juices, milk-based drinks and yogurt, which, due to their sensitivity, require special hygiene conditions to assure long-term natural conservation. The systems can be used with all types of PET, PE and HDPE containers and various cap types with filling volumes from 100ml to 2 litres. Output capacity ranges from 100bpm to 600bpm. Ave Industries systems ensure longer conservation, friendlier product handling and significantly longer shelf-life (up to one year even without maintaining cold-chain conditions) without additives that might potentially spoil the

product’s natural organoleptic properties. Thanks to highly advanced management software created by its in-house design department, the Spinea (Venice) based company makes total control capacity and flexibility available during all stages in processing via a single control panel for the whole system. Ave Industries provides a technological platform which is an authentic start-to-finish processing system capable of handling preparation of sterilizing solutions, sterilisation, rinsing, filling and capping, through to programmed self-diagnostically controlled washing of the entire machine. All Ave Industries systems are made using premium quality materials and construction techniques that assure high mechanical performance and maximum physical and chemical resistance even in particularly aggressive environments. Ave sees each plant as a challenge to implement novel, creative solutions that meet the specific needs of the customer.

Volpak aseptic flexible packaging

pain’s Volpak specialises in designing and manufacturing machines for flexible packaging ie pouches. Parent company The Coesia Group has six factories with a turnover of €700 million and 3,400 employees. The trend towards form fill seal pouches has come about as consumers look for fresh, healthy and nutritionally beneficial drinks that are in single serve packs for snacks on the go. Containing a minimum of preservation or being preservative free and sold through the cold chain to create a fresh image. Pouches have excellent printing properties, have lower costs for material and equipment and give brand

owners the opportunity to differentiate. Used by companies such as Danone, Lactalis, Nestlé, Friesland and Coolbest. The packaging material goes through an unwinding, pouch forming, sterilising, filling and sealing process so the pouch is formed after sterilisation. Film

decontamination by H2O2 occurs in a hermetically sealed aseptic filling chamber. Following H2O2 injection, the pouches go through a peroxide barrier into the aseptic chamber with high

speed air flow preventing cross contamination. So the filling process is by an Ultra filtered system. Spouts or caps are sterilised in a covered cap elevator with laminar flow.

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www.foodbev.com/beverage Issue 68 - July · August 2009

Ecolean wins global packaging award for new aseptic packaging

fter a highly recognised launch of an aseptic packaging system in March, Ecolean has been awarded one of the 21st DuPont Awards for Packaging Innovation, in competition with over 100 companies from the Americas, Europe and Asia. This year DuPont Awards is focusing on recognising innovations that demonstrate breakthrough achievements in sustainability. The motivation of the jury: “A revolutionary new approach to aseptic packaging that cuts package weight by 50% and uses natural materials to significantly reduce raw materials in its construction. Innovative design and use of materials enables tremendous resource reduction and energy savings.

The handle design eliminates the need for a separate rigid pouring holder. Empty packages weigh just 14g, almost 50% less than cartons, which are the current standard for aseptic packaging. Use of calcium carbonate (chalk) reduces the amount of polymer needed in the structure. The low weight and volume enable shipping substantially higher quantities per truck.” Ecolean Managing Director Peter L Nilsson responded: “Ecolean’s lightweight packaging is consumer convenience and environmental concern all in one, so we are honoured and proud to receive this international award focusing on sustainability and sustainable packaging.”

Dr Peter Golz has alerted us to VDMA of Frankfurt who provide a free guide to checking the microbiological safety of food processing and filling machines.

Proaseptic Technologies offers form, fill and seal stand up pouches Proaseptic Technologies has solutions to broaden the options offered by current aseptic and ESL containers with lightweight, flexible and premium packages that take up less space in landfill. The range comprises the pro-a2 Aseptic stand up pouch filling machine using hydrogen peroxide as chemical sterilant suitable for low-acid products stored at ambient temperature. And the ESL-Ultra Clean packaging machine, pro-c2, with pulsed UV light for packaging materials decontamination, suitable for chilled dairy medium-acid products and high-acid food and beverages.

www.foodbev.com/beverage Issue 68 - July · August 2009

SPECIAL REPORT 33

Tea based beverages

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Profitabiltea, portabilitea, varietea - today more ready to drink beverages than ever before have a healthy tea base, thanks to teas excellent antioxidant properties. Red, black, green and white - in PET, glass or cartons - right across the globe it is the most widely drunk beverage and now in contemporary packaging it is increasingly popular - hot or cold with juice or water, enhanced with flavours or on its own. A premium offering for today’s consumer. White and green tea drinks are among the most successful tea products in Western Europe with white tea growing an average of 88% between 2006 and 2008, and green tea 29% (source: Canadean). Consumers perceive both varieties - as well as rooibos - as premium wellness products. “Premium or wellness tea drinks are not seasonal, like traditional ice tea, which is considered a typical summer beverage,” explains Jochen Heininger, Director Product Management

Beverage Europe at Wild. “That gives producers a clear competitive edge.” Wild is now offering tea infusion concepts based on rooibos. The new creations complement the previous Wild product concepts based on traditional black tea and trendy white and green teas. Rooibos-based beverages enable producers to appeal to a broader target group. The rooibos plant, native to South Africa, is known to contain no caffeine, making rooibos-based drinks perfect natural thirst-quenchers for children.

Tea and herbal liquid extracts by Martin Pinfold of Claremont Ingredients

nown for thousands of years as a stimulating and refreshing drink, tea is now recognised as a unique ingredient in the creation of innovative, healthy and appealing beverages of all types. The tea bush grows in warm, tropical highlands and the world’s most important cultivation areas are still China, India, Sri Lanka, Indonesia and certain African countries. The best quality is obtained when only the top two leaves and the bud are picked. From this simple harvest the three main types of tea can be made - black, green and white. In the UK

and Irish markets, flavouring manufacturer Claremont Ingredients and extract manufacturer Plantextrakt have established a close partnership which makes available all the products and experience required in tea drink formulations. From the three types of tea Plantextrakt manufacture a complete range of extracts and flavours. The process allows complete control over all aspects of the

specification. Colour can be pale or more intense, caffeine content can be high or low and the functional components such as catechins can be controlled to suit the end application. Solubility in cold or hot water and compatibility with different levels of fruit juice can be tailored to suit the finished drink. Tea is particularly rich in natural antioxidants. The polyphenols in green tea are among the strongest natural antioxidants, with antioxidative potential up to 20 to 30 times that of vitamins C and E. The value of antioxidant potential in foods and drinks is now well understood by consumers and is readily taken up in new product offers. Iced tea, whether in powder or ready to drink form, has long been a successful product in many countries around the world, even though some markets, including the UK, were initially slower to take up such drinks.

The original products typically had sweetness levels comparable with other soft drinks and flavour profiles which were primarily fruity with tea in the background.

Functional components such as catechins can be controlled to suit the end application In continental Europe sales of this type of drink have now peaked and the trend is towards lower sweetness drinks with a more authentic tea taste. To meet the demand for a freshly prepared natural taste Plantextrakt has recently launched the Elexia range of tea and herbal liquid extracts.

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Blossom Tea by Symrise Blossom tea concept Symrise’s newest beverage concept in the near water segment is the first of its kind using natural blossom tea concentrates, for innovative soft drinks. According to GFK market research, near waters and flavoured waters (not counting spritzers) grew by over 8% in Germany in 2008.

lemon - authentic flavour profiles that are completely free of perfume notes. Dr Bernhard Weckerle, Manager Technical Competence Development, Business Unit Beverages EAME at Symrise, explains the advantages of the concentrates: “In

Using premium pure flavourings or FTNF/FTNJ products gives beverage manufacturers a clean label, since no artificial flavours or preservatives are involved. Flavours include linden blossom tea, red tea with rose and yellow tea with

Orange flavoured Lipton Green Ice Tea - contains 50% less sugar than most soft drinks. Now in the UK, Australia has had fourfold growth in sales of this tea since its launch five years ago. Studies show 300ml of tea (green or black) will increase the antioxidant capacity of the blood. This is equivalent to 560mg of tea solids - present in 385ml of Lipton ice tea.

response to the industry’s efforts to offer clean-label concepts, we blended exclusively natural ingredients using selective extraction and separation technologies such as Symtrap. “The result is it has an authentic flavour, and this blend of factors creates pure enjoyment.” Steffen Balb, strategic marketing Manager of Beverages in EAME, adds, “Our consumer research and beverage development departments worked hand-inhand to offer the industry a soft drink with demonstrably high ratings when it comes to consumer and market relevance.”

The range includes elegant compositions such as yellow blossom tea with violets or sunflowers, or red blossom tea with blackcurrant. “Right now soft drinks such as Blossom Tea may still come across as being something exotic in their product segment,” says Michael Gandy. “But at one point, green tea was also unfamiliar in the wellness sector, and nowadays you can hardly find a product category in the beverage market that does not feature green tea in some way. Many of the most successful innovations started out as exotic niche products.”

Peet’s Coffee and Tea has introduced ready to drink 15oz glass bottled iced teas in six variants, from green, oolong, white and black teas with natural flavours of peach, mint, citrus and honey. “It took about five years to perfect this,” said Eliot Jordan, Peet’s Tea Master of nearly 20 years.

Coca-Cola in the US has given Nestea a makeover with Green Tea Citrus and Diet Green Tea Citrus with 50% more antioxidants. 1 million free samples have been given out. Previously Pepsico’s Lipton, Arizona and Snapple made up the leaders in the US market with Nestea fourth. Coca-Cola’s tea brand include Gold Peak, Fuze teas and a stake in Honest Tea.

The Swiss beverage manufacturer Bischofszell has introduced the first toothfriendly ice tea range. The bottle is designed to capture the attention of both fun-loving children and their health-conscious mothers. According to the Category Manager Arnold Graf of Bishofszell, the novel ice tea does not contain any fermentable carbohydrates, but is sweetened with a combination of isomaltulose and sucralose. Thanks to aseptic packaging, the acid content of the product can be kept at a low level.

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FOCUS 35

Flavoured and functional A closer look at water plus

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Flavoured and functional waters are diversifying to provide premium niche drinks in weight management, nutricosmetics and cosmeceuticals. They use immune boosting ingredients such as vitamins, minerals and antioxidants such as astaxanthin and alpha lipoic acid. Functional waters include general wellness, skin health, sports waters and vitamin waters, with an appealing balance between health and medicinal products and pleasure. olume and in particular value share in water plus products grew globally over 2007, 2008 and 2009 by 20%, 29% and 14% respectively, according to figures by Zenith International. In 2007 the top three companies’ brands included: Coca-Cola: Apollinaris, Bonaqua, Dasani, Glaceau. Danone: Bonafont, Mizone, Ser, Volvic Touch of fruit. PepsiCo: Aquafina, Propel, SoBe with the top 10 companies accounting for 58% of global water plus volume. Other companies include Nestlé, Karlovske, Kirin, Kraft/Sunny Delight, Suntory, Podebradka and Lotte Chilsung. Today the rising stars are those employing natural flavours and colours as emphasised by ingredients specialist Wild. beverage innovation interviewed Wild US Director, Beverage Applications Michelle Hursong and Beverage Applications Scientist Kasey Reed on demand for water plus products. What are beverage manufacturers demanding when it comes to formulating new flavoured and functional waters? MH: Beverage manufacturers are always looking for innovative flavours: combinations of flavours that will intrigue consumers, but not so unfamiliar that the consumer is reluctant to try the beverage. Blends of common fruits with new, exotic flavours work well. The demand for more natural ingredients is also increasing, especially for colour and sweeteners.

There has been a change in the way we think about our health, and what consumers consider to be healthy. I see a higher demand for more authentic flavours in the international markets. The current flavoured and functional waters in the domestic market are great tasting, but not as true to fruit. There are new waters entering the market that have a strong focus on creating authentic flavours, which will make them stand out in the market place. With the cultural backgrounds and diversity of populations regionally and nationally, ‘back to home’ and authentic flavours are not only based on taste and popularity but on pride and heritage. When it comes to sweetening options what can you offer and what is most popular? MH: Wild provides caloric sweeteners (such as fructose and sucrose), artificial noncaloric sweeteners (sucralose and ASK) and blends of caloric and non-caloric for flavoured/ functional waters. However, interest in stevia is on the rise, and thanks to a new relationship

with Sunwin Nutraceuticals International, Wild exclusively offers OnlySweet Stevia Extracts along with proprietary taste modification technology to fulfill specific taste profiles for lowcalorie and zero calorie options. Which health ingredients do you see as being particularly in demand over the next few years which can be used in flavoured and functional waters? KR: I believe ayurvedic health ingredients will be in high demand over the next few years. The herbals are natural, provide functionality, and taste great in a water application. There is also an increasing demand in stress reducing ingredients. Consumers are always on the go, and if a product can offer something to reduce their stress they are going to drink it. Another trend in functional waters will be ingredients that target certain body functions; such as eye health, brain health, and heart health. Consumers want research, they want their ingredients to provide the function that marketers claim. They also want ingredients that the FDA supports.

Top 10 Global water plus countries, 2008

How important are natural and authentic flavours? KR: Natural is extremely important for consumers today.

Courtesy: Zenith International

What are the problems which can be encountered and how can these be overcome? MH: Functional ingredients often contribute off-tastes, added colour and/or added mouthfeel. This can be a challenge when formulating any beverage. Since flavoured waters are typically lightly flavoured, lightly coloured (or not coloured at all) and need to maintain a water-like mouthfeel, adding functional ingredients is even more challenging. You have to be selective in the functional ingredients and the levels of those ingredients - some just won’t be a good fit for water or will only work at low use rates. Flavour selection can also help. Using flavours that are compatible or synergistic with tastes coming from the functional ingredients can help mask some undesirable tastes. And, of course, there are taste modifiers: Wild’s Resolver technology can help reduce the off-notes and Wild’s Sweet Modifiers can help boost the sweetness profile.

36 INSIGHT

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KR: There are two consistent problems that come to mind with the new trends of functional ingredients, and those problems are solubility and cost. The trend towards more natural ingredients limits how some raw materials can be processed, and has increased the use of herbal ingredients. Therefore, solubility is not always something that can be accomplished. Educating the consumers is going to be

an essential need in order for these products to become main stream, and to really take off in the market place. The demand for functional ingredients with clinical studies comes with cost increases. To use these ingredients at a functional level to meet the desired claim is an added value. Although consumers want the increase in value, they do not want the increase in price.

How does Wild see the flavoured and functional market progressing over the next few years in terms of volume? KR: The volume of flavoured and functional water market will continue to grow over the next few years, with an increased focus on functionality, all natural and low calories - without compromise on great taste.

Consumers want to feel healthy, and they are selecting healthier products. Wild offers a great range of functional, natural ingredients with great tasting flavours to complement these exciting new ingredients. Water is an important need for every consumer, and if we offer added value to this necessity consumers will continue to buy it.

Today’s functional and flavoured waters look striking and taste authentic. Fruit2O essentials provides nutrients found in two servings of fruit at zero calories. While AiQA targets men, women and kids with individual formulations and Skinny Water contains a natural appetite suppressant.

New Zealand’s Wh2ole is a functional water fortified with protein and fibre, formulated to help bridge the hunger gap. Britvic’s Juicy Drench spring water with 8% juice is designed to refresh consumers. Dasani Lime Essence is flavoured water focusing on its natural formulation. © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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INSIGHT 37

Cost saving technical solutions Click here to subscribe

In today’s economy efficiency and cost optimisation is all important, so how can beverage manufacturers save on costs? beverage innovation provides 21 top money saving tips from companies around the world - ranging from energy and water conservation, supply chain efficiencies, lightweighting in packaging including caps and closures and improved communication technology.

TULC: water free package for a new era

Touch screen technology from Standard Knapp

Toyo Ultimate Lightweight Can has developed a manufacturing process that does not pollute water and dramatically reduces industrial water use and CO2 emissions. Contemporary technology in materials and forming techniques developed by Toyo Seikan Group over its 90 year history gave birth to TULC. When forming an aluminium drawn wall DWI can up to 9,000 cubic litres is used on a line in a month while the TULC can made by a stretch ironing process uses no water as it employs dry forming and so does not require coolant.

Standard Knapp has introduced the rugged graphically driven Smart Operator Interface for challenging 24/7 operations in the beverage industry. It uses colour touch screen technology for easy machine control and tracks the speed of cases packed per minute. The speedometer centre switches from green to yellow to red to indicate faults and errors. A screen photo

Aetna: Saving film on pallet wrapping

Soft drinks producer AG Barr has seen film usage shrink by 10% following the delivery of two new Robopac Rotoplat 506 PFS power pre-stretch pallet wrappers from Aetna Group. The machines are wrapping drinks from the company’s full product range, including Irn Bru, Tizer, Strathmore and Rockstar, with a capacity of up to 20 pallets/hour. Colin Gransbury, Depot Manager

said that the company estimates it will make annual material savings of almost £12,000. A G Barr has four Rotoplat machines in operation at its depots.

SAB Miller opts for Infor SCM solutionolution

Programme Manager Rudi Van Schoor explains the need for a complete view of manufacturing and logistics operations: “SAB Miller’s beer and soft drinks divisions have evolved into highly complex businesses. With more demanding consumers, aggressive new product development and a growing customer base we needed to evolve the supply chains of the two businesses.

“SAB has always seen its supply chain capability as key to achieving competitive advantage. We are confident that our investment in Infor SCM will continue to improve our competitive edge. Our goal is to improve forecast accuracy, leading to better stock availability at the point of purchase. We also expect to reduce costs as a result of more accurate forecasting and precision planning.”

Lightweighting in caps

Bericap’s SuperShorty - the short neck PCO 1881 won a WorldStar 2008 award. Changing from PCO1810 to PCO1881 reduces pack weight. In the CSD pack the neck weight is reduced from 5.05g to 3.82g. Weight saving is over 2g for neck and closure - saving resources and output of CO2. All SuperShorty variants have a Double Seal so that even unscrewing at speed gives no blow off, even in hot

of each product to be packed eliminates costly operator errors and jamming.

climate conditions. The original SuperShorty range has been extended with the SuperShorty Eco a low weight alternative. Variants for aseptic and hot fill complete the product range.

Low cost head space analyser

Mocon has launched its new PAC check Model 650 EC benchtop dual oxygen (O2) and carbon dioxide (CO2) headspace analyser. The line has been designed as a cost-

effective option for smaller companies and fledgling businesses in emerging global economies, who previously could not afford package headspace analysis. “The precision and speed in which this unit is able to deliver results offers significant benefits to smaller companies who need to meet shelf life commitments,” said Mocon Production Manager Anthony Ahmed.

38 FEATURE

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Arburg offers energy savings of up to 40%

Arburg Allrounders 470 H and 570 H feature clamping forces ranging from 600 to 3,200kN. Energy savings of up to 40% can be achieved, because in addition to the servo-electric drive and

Husky: high output - lightweight bottles & caps

Husky has worked on a lightweighting project with a leading global bottled water company helping them achieve a 15% weight savings on a bottle which will save a total of 1.3 million kg of resin annually.

braking energy recovery, the hydraulic accumulator is also driven with the minimum amount of installed pump capacity and by motors of efficiency class EFF1.

Climate Saving makes good business sense

Elopak Environment Director Sveinar Kildal has stated Elopak’s commitment to cut CO2 emissions by 15% by 2010. The World Wide Fund for Nature (WWF) Climate Savers scheme mobilises major corporations to cut carbon dioxide and greenhouse gas emissions. By 2010, the Climate Savers companies will collectively cut carbon emissions by some 14 million tonnes annually - the equivalent of taking over 3 million cars off the road every year. By increasing efficiency, Climate Savers companies are saving hundreds of millions of dollars.

Tetra Pak stacks up environmentally

Husky Injection Molding Systems demonstrated its HyCAP system, optimised for high output beverage closure manufacturing, at NPE 2009. HyCAP has features to help customers reduce resin costs and lower the operating costs of conversion. The 72-cavity HyCAP 300 was running a lightweight 26ml water closure weighing 0.98g at less than three second cycles. This is a significant improvement from the industry standard for this, part which is 3.5 to 4.0 second cycles on a 1.6g closure.

PTI delivers small quantity prototypes

Plastic Technologies, Inc (PTI) has announced its ability to produce small quantity extrusion prototypes for multilayer cast film and sheet products within two weeks. The company can also prototype a limited number of thermoforms. “We are one of the first companies to offer film and sheet prototyping capability from small resin quantities - 10-40lbs. Moreover, we can deliver the prototypes faster than previously possible,” said Jason Haslow, project engineer, PTI.

Tetra Pak CPS Ltd is the latest Tetra Pak company to be awarded the internationally recognised ISO 14001 environmental management standard. Tetra Pak CPS has substantially reduced its carbon footprint by minimising water consumption and switching to energy efficient lighting saving around £12,000 per annum. The new Tetra Brik Edge also has cost saving advantages. in a returnable roll container, the top of the Tetra Brik Edge package fits into the bottom folds of the package above it in a jigsaw effect. This results in an efficient use of space, allowing four layers to be stacked.

Sidel saves water and more with Predis

The Predis system from Sidel has many advantages • Great bottle lightweighting potential (2-6g more than with traditional solutions) because there is no thermal stress on empty bottles.

PTI’s capability is expected to significantly impact companies who are experimenting with lab produced resins and combinations of new materials.

• No electrical power added: the sterilisation of preforms makes use of the high temperatures which are also required for blow molding the bottles • Minimal use of chemical agents: for preform sterilisation, Predis

only requires 10% of chemical agents used in traditional systems • Lower maintenance and labour costs than a solution with a rinser.

www.foodbev.com/beverage Issue 68 - July · August 2009

FEATURE 39

Cost saving technical solutions Click here to subscribe

DSM launches cost saving website

Mario Pires, Business Industry Director Baking and Beverages Enzymes at DSM Food Specialties notes: “We understand the challenges the industry is now facing. Customers want to achieve further cost efficiencies but still deliver the same high quality products their customers expect. Our new cost savings website, www.dsm-food-saving4u.com, is an easy-to-navigate suite of information showcasing the comprehensive range of solutions we offer to help

maximise profitability. For example, brewers can reduce costs, while increasing their capacity with our Brewers Clarex enzymatic concept. Brewers can also use our unique ROI calculator to gain an immediate idea of potential cost savings.”

The bottle, which features a thinner base than traditional hot-fill containers, will be used for the vitamin-

• Ensure the compressor is the correct size • Use air audits to provide a true picture • Match air supply to air demand • Detect and control leaks • Remote control and monitor compressors around the clock

“Our new Green solutions offer cold drink availability and increased value,” explained Frigoglass Managing Director Mr Petros Diamantides. “An optimised and efficient design, best in class components, as well as intelligent energy-management systems allow the Ecocool units to be significantly more economical to run. Studies have shown that these new coolers consume up to 50% less energy than units produced ten years ago and use up to 25% less energy than units produced today using conventional HFC technology.” The Easyreach Express shown here has 214 litres capacity.

In addition to light-weighting the 50cl bottle, Aquafina is driving additional environmental benefits by producing the package right at Aquafina purification centres where filling occurs and by eliminating cardboard base pads from EcoFina Bottle 24 packs, contribute to saving 20 million lb of corrugate by 2010.

enhanced flavoured waters TalkingRain produces for co-branding with one of its major customers. According to TalkingRain CEO Doug MacLean, the decrease in plastic resin used in the bottle equals a cost reduction of nearly 5% - what he describes as meaningful savings. It also weighs 250lb less per truckload and the bottle is fully recyclable.

• Keep compressors in top condition at all times • Use compressor generated heat to save energy costs elsewhere • Use an energy efficient air treatment dryer.

Frigoglass EcoCool using less energy

Eco-Fina Bottle is made with 50% less plastic than the 50cl Aquafina bottles produced in 2002, eliminating an estimated 75 million lb of plastic annually.

Reduced-weight PET bottle for TalkingRain

TalkingRain Beverage Co. of Washington, USA, has reduced the weight of its packaging through the use of a hot fill 20oz PET bottle from Graham Packaging called the G-Lite bottle.

Atlas Copco suggests energy savings

The largest proportion of the total lifecycle costs of a standard compressor is taken up by energy consumption. Here, John Forman of Atlas Copco Compressors, identifies eight ways for compressor users to maximise energy efficiency:

Pepsi’s Eco-Fina - 50% less plasticticic

Aquafina brand bottled water comes in the new Eco-Fina Bottle, the lightest 0.5 litre bottle of any US bottled water brand in the market, according to PepsiCo. At a weight of just 10.9g, the

Corvaglia short neck closures Corvaglia

As a result of the enormous material savings involved, the new PCO 1881 short neck is making serious inroads in the market, taking over from the PCO 1810, mainly in the CSD and beer sectors. Sports and wellness beverages, bottled in PET bottles and using a Sports Cap, are now latching onto this trend, as several big soft drinks companies supplying

discount retail chains have already started the change-over to the new neck-finish. Corvaglia Closures Eschlikon AG, has a multi-cavity mold tool in operation, producing three piece push-pull Sports Caps with the 1881 short neck finish. This high capacity tool enables Corvaglia Closures to assure continuous, highest quality supplies to their customers starting PCO 1881 bottling activities.

40 FEATURE

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Lando pilots ZBD’s epaper labelling

“We expect to make significant time and cost savings as a result of using epops,” said Mr Benetollo, Lando’s IT Manager. “This solution is ideal for us to update provenance

information, which we need to do frequently and quickly. We no longer need to print a new paper label and then replace the labels at the point of purchase. We can now update almost instantly.”

CCE switches on to energy efficient lighting

Coca-Cola Enterprises is piloting a groundbreaking low-energy light to cut costs and carbon emissions. Around 100 Somar Eluma light fittings have been installed in the Edmonton, north London bottling plant - which handles 750 million litres of drink every year. It’s estimated

the fittings will cut lighting bills by more than 70% - or almost £30,000 a year - and save 193 tonnes of carbon dioxide a year.

20 Amcor Flexibles offers future savings Mike Carroll, Amcor Flexibles Market Director spoke on cost savings: Reduction is one of Amcor Flexibles’ key focus points to optimise our and our customers products’ environmental performance. But our focus on reduction is not limited to our products’ carbon footprint. It also includes techniques like down gauging or concepts that allow switching from rigid to flexible packaging to drive additional cost saving opportunities. Changing from rigid to flexible packaging leads to significant packaging weight reduction. Naturally, reduced packaging weight allows the transportation of more products in one truck load, which results in both reduced transportation costs and reduced CO2 emissions as fewer trucks are required to deliver the same quantity of beverages. AquaFlexCan with tear off spout reduces pack weight by up to 80%. © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 68 - July · August 2009

FEATURE 41

Events

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PPMA Show delivers on promise of live innovation

he PPMA Show held in June at the NEC Birmingham had a number of big names exhibiting including Schubert, Ishida Europe, Reiser, Ulma Packaging, Grote Company, Rovema Packaging Machines, OCS Checkweighers, PAGO, Raque Food Systems, Euromark Coding & Marking and T Freemantle. Online exhibitor profiles on the PPMA UK website outline exhibitor product details via brochures, equipment case studies and latest press releases. As a machinery-only exhibition, the PPMA Show’s format, including live demonstrations of new machinery and equipment, provided the opportunity for face to face discussions on current market trends and developments - ranging across food & drink, pharmaceuticals, cosmetics, household products and chemicals.

This year, the live demonstration format included a Machinery Innovation Demonstrations timetable, showcasing the latest machinery from exhibitors. Another draw was the online ‘equipment trails’ going live a month before the exhibition. Visitors can choose a trail to pinpoint companies in their product area. Along with returners Domino UK, Endoline Machinery, Ishida Europe, Partners in Packaging and Schubert UK, almost 30 companies made their first appearance at the show.

Events diary: read more online at www.foodbev.com Thermo Scientific Webinar: ‘Getting Great Results from Tough Samples’ ICP Analysis - achieving excellent results while minimising costs. Tuesday 21 July - Wednesday 22 July Good Food & Wine Show - Perth Discover thousands of tastes, flavours, products and techniques from hundreds of exhibitors. Friday 31 July - Sunday 2 August Perth Convention Exhibition Centre, Australia Expo Vending & OCS Latin America 2009 The largest vending and office coffee service event in Latin America. Wednesday 5 August - Thursday 6 August APAS Convention Center, São Paulo, Brazil ISA Water, Wastewater and Automatic Controls Symposium William J Hurley, manager at the Orange County Utilities Water Reclamation Division in Orlando, Florida, will present the keynote address. Thursday 6 August Doubletree Castle Hotel, Orlando, Florida HKTDC Food Expo 2009 One of a series of events under the food and health framework. Thursday 13 August - Monday 17 August Hong Kong Convention and Exhibition Centre, China

4th Practical Short Course on Functional Oils A crash course for research & development staff, as well as marketing & commercialisation and management of food processors and distributors. Monday 24 August - Tuesday 25 August Chicago, USA The 7th Natural Products Expo Asia The ultimate sourcing show of all the natural, organic and health products you seek, maximising business opportunities in Asia. Thursday 27 August - Saturday 29 August Hong Kong Convention & Exhibition Centre, China The Energy Event 2009 The UK’s leading annual exhibition and associated conferences that focuses solely on energy procurement, management and efficiency. Wednesday 9 September - Thursday 10 September National Motorcycle Museum, Birmingham, UK Eu’Vend Comprehensive communication platform for the vending sector. Thursday 10 September - Saturday 12 September Cologne, Germany beverage innovation Awards 2009 Gala Dinner (see below) Tuesday 15 September Munich, Germany

THE networking event of the decade

K O ! O W B O N

AWARDS GALA DINNER TICKET HOTLINE @ 15 September, Munich, Germany +44 (0)1225 327850

42 EVENTs

www.foodbev.com/beverage Issue 68 - July · August 2009

Bev tech

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beverage innovation technical news

Ball Packaging brings BRE to USA

alifornian based Monster Beverage Co’s Monster Energy became the first US brand to use beverage cans featuring the Ball Resealable End (BRE).

Krones adds NitroHotfill process

rones’ new NitroHotfill process offers a financially interesting alternative to conventional hotfill processes.

Krones’ in-house expertise in bottle design and stretch blowmolding technology has now enabled a concept familiar from other applications to be used for a PET hotfill process as well. NitroHotfill rounds off the choice of systems available, so that Krones can now provide the best solution for each and every filling application involving sensitive beverages. Process control is based on the newly developed ‘RelaxCooling’ (RC) concept, where the installation of a nitrogen injection dosing feature just before the capper creates a positive pressure of 1.5 to 2 bar inside the bottle. The positive bottle pressure compensates for the shrinkage in product volume downstream of the recooler, thus preventing any bottle deformation due to underpressure. This means the panel design hitherto required to compensate for the vacuum pressure with hot-filled products can be dispensed with. The process can be utilised for the bottle production process in the Contiform H, which also enables aluminium molds to be used, and reduces the machine’s air consumption dramatically.

The most affordable option for hot-filling in PET

The 550ml beverage is packaged in Ball’s cans with the BRE which are filled in the Netherlands and imported to the US. The BRE is a revolutionary aluminium can end with an integrated flat opening mechanism made of plastic. The can is opened by simply turning the mechanism and is easily sealed again by turning it

back. Unlike previous solutions for resealing beverage cans, the BRE allows the can to retain its characteristic flat end and consequently its stackability, efficient space utilisation and other logistical benefits for transport, storage and retailing at point-of-sale.

The Krones NitroHotfill technology scores in terms of material savings with the PET bottle itself, with reduced blow-air consumption, enhanced performance in the stretch blow molding process, and increased output from the line as a whole. Depending on the preform and bottle material being used, and the differing as-is parameters such as filling temperature, bottle shape, and stipulations for bottle design and closure, material savings of up to 30% can be achieved. The RC technology also enables the Contiform H’s flushing air consumption to be substantially reduced. This is the result of a small flow rate and a shorter flushing time. Air recycling with the Air Wizard IV helps to reduce air consumption still further. The NitroHotfill process offers the most affordable option for a PET hotfill process. The major pluses are its beneficial effects on operating costs and the price per bottle. And the option to produce hotfill containers in-house makes bottlers more independent and flexible.

www.foodbev.com/beverage Issue 68 - July · August 2009

TECHNICAL NEWS 43

Bev tech

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Thumb’ Up for San Benedetto in Spain

gua San Benedetto in Spain has used Bericap’s Thumb’ Up sports closure 26.7mm for its Fuente Primavera agua mineral in 33cl and 50cl bottles.

The closure was selected for its technical, ergonomic and safety advantages. The cap is made of two parts assembled under clean room conditions at Bericap France to minimise contamination. The overcap and the body of the closure are connected with a strong hinge, which withstands a tractive force of 90 Nm. It is therefore also a safe solution also for children's drinks as the upper

part cannot be swallowed. Complete with tamper tear off band, closures are available for all neck sizes between 26mm to 38mm and are suitable for cold fill aseptic applications.

Tymbark opts for Original 30-25 When Tymbark recently launched an innovative beverage dedicated to young consumers, it opted for a fully sleeved 50cl bottle, capped with Seaquist Closures’ SimpliSqueeze Original Sports Cap in 30-25 neck finish. Kubus Waterrr is a spring water with added fruit juice in three flavours:

apple, lemon and strawberry. Thanks to aseptic production it contains neither preservatives nor colourants. An active hinge ensures the closure flips back wide open for easy drinking. The closure is easy to open and close for children, yet provides the tight seal and tamper evidence features to guarantee product integrity.

Mobexx all-in-one navigation and tracking system is streets ahead

n-cab mobile computing specialist Mobexx has launched an intelligent transport innovation for fleet operators, which has already won over important customers in North America.

The Mentor Ranger fixed-mount computer system provides a one box real-time vehicle information and communication solution, without the need for additional tracking, telematics or mobile phone systems.

“The Mentor Ranger system could revolutionise the way European fleet operators run their businesses. This solution has been hailed a great success in North America. European organisations can now benefit

Entropy software helps Hellenic

SI Management Systems is working with Coca-Cola Hellenic to provide Entropy software - a web-based platform which enables the collection and reporting of data with regard to environmental and health and safety compliance. Entropy will assist Coca-Cola Hellenic in strengthening the management of its corporate social responsibility (CSR) and sustainability commitments throughout its 28 countries. Coca-Cola Hellenic has a strong reputation for environmental responsibility and works with over 200 organisations in pursuing sustainability goals. In line with global reporting standards, it publishes

annual CSR reports which were previously created on standard spreadsheets. Entropy will allow the company to improve its reporting process by providing a more efficient method of gathering information and communicating effectively. BSI Management Systems is one of the world’s largest certification bodies, with clients in more than 120 countries.

from this costeffective, ground breaking system that will dramatically improve their fleet operations, raising their customer service levels to new heights,” says Mobexx Director Mark Dale-Lace.

GoodBelly – packed with a smile!

reiner Packaging has developed packaging with a smiley drink opening for a new probiotic drink.

The unbreakable robust stackable bottle with a smiley drink opening has been developed for the functional food company NextFoods USA’s GoodBelly probiotic fruit drink.

Technical innovations? Make sure they feature in the next issue or on www.foodbev.com Send to: claire.phoenix@zipublishing.com

44 TECHNICAL NEWS

www.foodbev.com/beverage Issue 68 - July · August 2009

Bev tech Abbeychart hand held refractometer A new hand-held refractometer from Abbeychart accurately measures the concentration of solutions in drinks and food stuffs and will determine the proportion of water. By putting a drop of liquid on the device’s prism and holding it towards a light, the concentration reading appears on a gauge within its eyepiece. The portable unit’s automatic temperature compensation ensures accurate readings in fluids of fluctuating temperature. This refractometer suits solutions such as juices, beverages and honey, salt water, cleaning or battery fluid and antifreeze. Supplied with a storage case, the unit’s Brix range is 0-32% with 0.2% minimum division and +_0.20% accuracy.

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Tetra Pak gives cartons the edge

etra Pak has announced the global launch of Tetra Brik Edge, an easy to open packaging solution for chilled liquid dairy products, designed for consumers of all ages. “Tetra Brik Edge is so userfriendly that even consumers with hand disabilities, such as arthritis or injuries, found it easy to handle, open and pour,” said Leif Hansson, Development Manager, The Swedish Rheumatic Association (SRA). The 34mm diameter SimplyTwist screw cap on Tetra Brik Edge requires a low opening force, designed to be easy to open, pour and reseal for everyone. The large diameter of the closure is also good for smooth pouring of thicker dairy products such as cultured milks and drinking yogurts as well as milks and flavoured milks. The angled top makes it easier to grip the cap, there is more space for the hand and fingers and, when it doesn’t need to be lifted high to pour.

Tetra Brik Edge was tested and developed according to the SRA’s internationally renowned methodology. In recognition of the excellent performance of the new package to those with limited hand function, Tetra Brik Edge has been designated SRA ‘Package of the Year’. The functional benefits of the sloping top panel and package’s shape make it an excellent vehicle for branding. The

sloping top provides extra space for additional messages.

In addition to the consumer research normally conducted when developing new packages,

New metal detector scans products with ultra-high accuracy

roducts can be checked for metal contaminants with unprecedented sensitivity with the new THS/MS21 metal detector from Constant Instruments. With a sensitivity up to 30% higher than for earlier models, the instrument can detect contaminant particles at high speed even in difficult, highly conductive products. “The previous instruments in our range already had unequalled sensitivity, but the new multispectrum models provide inspection standards until now only seen in the pharmaceutical industry,” said Constant Instrument’s Managing Director Leslie Hunt.

The THS/MS21, which is manufactured by Italian metal detection specialists CEIA SpA, meets all HACCP and GMP criteria and is fully compliant with FDA 21 CFR Part 11 regulations. Non-magnetic as well as magnetic metals can be detected, including high grade stainless steel. When the THS/MS21 identifies any contaminant, the unit triggers immediate ejection of the product.

www.foodbev.com/beverage Issue 68 - July · August 2009

TECHNICAL NEWS 45

© beverage innovation 2008. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

Products and services

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Reach thousands of decision makers in the beverage industry worldwide by advertising in the beverage innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@zipublishing.com

Jesús Luna-López

Flavours, colours and ingredients Beverage stabilizers

Colours

Flavours and flavouring

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Botanical extracts & natural supplements

www.beverageawards.com

Flavours and flavouring

For all your beverage advertising needs, call +44 (0)1225 327862 46 MARKETPLACE

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

www.foodbev.com/beverage Issue 68 - July · August 2009

漏 beverage innovation 2008. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

Click here to subscribe Please turn to pages 48 and 49 for more marketplace entries

Flavours, colours and ingredients Flavours and flavouring

Fruit juice

Fruit juices and compounds

Ingredients

Fruit juices and compounds

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

Flavours, colours and ingredients

William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com www.foodbev.com/beverage Issue 68 - July 路 August 2009

Water soluble botanical extracts

Fruit juice concentrates

Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

MARKETPLACE 47

Products and services

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Machinery and equipment Caps and closures

Carry handles

Filling machinery

Mold suppliers

comep

SACMI FILLING SpA Via Botteri, 13/a I 43100 Parma, Italy Tel: +39 0521 708211 Fax: +39 0521 708220 E-mail: info@sacmifilling.it Website: www.sacmifilling.it

DAMZY© CLIP Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com

PET Engineering, Bottle Design, Prototyping, Industrial Blow Mould And Services -

Rue du buisson Moreau 16100 Cognac FRANCE Tel: 0033 (0)5 45 36 63 50

Filtration

Compressors

Parker domnick hunter Dukesway Team Valley Trading Estate Gateshead Tyne & Wear NE11 0PZ England Tel: +44 (0) 191 4029000 E-mail: indsales@ domnickhunter.com Website: www.domnickhunter.com

www.sa-comep.fr accueil@sa-comep.fr

For all your beverage advertising needs, call +44 (0)1225 327866 Injection stretch blow moulding machinery & moulds

Conveying Shrinkwrapping machinery

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: Duncan.Griffiths@ sismatico-uk.com Website: www.sismatico-uk.com

48 MARKETPLACE

1-step, 1.5-step and 2-step Injection Stretch Blow Moulding machinery and tooling for the production of narrow neck bottles and wide mouth containers.

Nissei ASB Machine Co Ltd 4586-3 Koo, Komoro-shi, Nagano-ken, 384-8585, JAPAN Tel: +81 (0)267 23-1565 Fax: +81 (0)267 23-1564 E-mail: salesworld@nisseiasb.co.jp Website: www.nisseiasb.co.jp www.foodbev.com/beverage Issue 68 - July · August 2009

Click here to subscribe Please turn to pages 46 and 47 for more marketplace entries

Machinery and equipment

Mould suppliers

Packaging Bag in box dispensers

Bottling and packaging machinery suppliers

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk World leaders in foil capping presses and sealing technology

Closures

Bottling and packaging machinery suppliers

Packaging Bag in box dispensers

AVE INDUSTRIES SpA Via della Costituzione 127 30038 Spinea, Venezia, Italy Tel: +39 041 541 2624 Fax: +39 041 508 9100 E-mail: avegroup @ave.industries.com Website: www.avegroup.com

UK Subsidiary: AVE UK Ltd Tel: +44 (0)1252 733200

advertiser index AEB Ambaflex Armfield beverage awards 2009 Boxal Confructa Media Creative Services CSI Ecolean

page 24 45 43 13 33 15 51 9 31

www.foodbev.com/beverage Issue 68 - July · August 2009

Frigoglass Lanxess PET Planet SmartSeal Volpack Wild William Ransom Zenith International

page 4 2 27 52 41 23 19 17

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe “Latin America leaders in Closures manufacture”

Seaquist Closures Ltd 5 Bruntcliffe Avenue Leeds 27 Industrial Estate Morley, Leeds West Yorkshire LS27 0LL United Kingdom Tel: +44 (0)113 220 3200 Fax: +44 (0)113 289 7323 E-mail: info@seaquistclosures.eu Website: www.seaquistclosures.eu Sports closures and dispensing systems for plastic packaging Contacts: UK: Paul King Germany: Gerhard Brandt France: Florent Gras

+44 (0)7711 648 835 +49 (0)151 1950 7325 +33 (0)6 78 86 35 91

Services

Canadean 12 Faraday Court, Rankine Road Daneshill, Basingstoke Hants RG24 8PF United Kingdom Tel: +44 (0) 1256 394224 Fax: +44 (0) 1256 394201 E-mail: info@canadean.com Website: www.canadean.com Global beverage industry information specialists: research, reports, consultancy, projects and data management.

MARKETPLACE 49

Driving costs down

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by Jane Haywood-Rollins, Global Marketing Services Manager Closure Systems International on capping costs During these difficult economic times, Closure Systems International (CSI) is encouraging customers to continue to differentiate and efficiently market their brands, while reducing their operating costs. CSI is uniquely positioned to help customers do this through its integrated closures, capping equipment, and expert technical services. In fact, helping customers maximise profits by enhancing their brands and optimising their costs has always been our goal at CSI.

Packaging differentiation and engaging promotions Enhancing brand marketability starts with a clear understanding of the end user. CSI conducts ongoing research to gain insight into consumer needs and preferences and then develops closure solutions that deliver the desired benefits. CSI recognises that successful consumer packaged goods companies must attract and delight their consumers through product, packaging and pricing optimisation. CSI’s closures protect the consumer and the integrity of the product inside with best-in-

class tamper evidence, superior sealing, and venting design technologies. CSI’s closures are easy and convenient to use with consumer-friendly opening performance and consistent removal torques. And, CSI’s closures come with a multitude of colour, knurl pattern, topprint, embossing and underthe-cap promotion options to aesthetically support a brand’s image and promote consumer engagement.

Top-print, embossing and under-cap promotions support a brand’s image Raw material, energy and line efficiencies The ability to market a brand through pricing optimisation is partially contingent on a company’s ability to drive cost out of their operating systems. This can be accomplished in a number of ways including raw material source reduction, optimising transportation costs, and enhancing bottling line efficiency. CSI has used all of these approaches to help a great many major beverage companies worldwide reduce costs and run

their manufacturing operations more efficiently. Packaging lightweighting (both in bottle finishes and in closures) has been accomplished by: developing 28mm shortheight solutions for carbonated beverages, bottled water, and other non-carbonated drinks; light-weighting 26mm and 30.25 water closures; offering reduced weight 38mm hot-fill caps; helping customers convert from 43mm to 38mm and 33mm; increasing focus on linerless, one-piece caps; providing bulk packaging options; increasing use of recycled pallets; and increasing customer bottling line efficiency resulting in less waste. CSI’s popular short-height mini closure portfolio, with material weight savings ranging from 20%-40% across closures and bottle finishes for all key beverage categories, is a great example of how CSI’s closure systems can provide maximum performance with minimum packaging. Short-height, lighter-weight packaging also allows more caps to be loaded on a truck, reducing freight costs and energy consumption. In addition to lightweighting, CSI supports reduced energy usage through a variety of initiatives, including being an Energy Star partner. Energy Star supported management systems are being implemented throughout CSI manufacturing facilities. And, CSI

Jane Haywood-Rollins has 30 plants worldwide allowing closures to be manufactured close to customers bottling facilities, further reducing the cost of transportation. CSI is recognised as a global leader in closure design and manufacturing, produces high speed capping systems and provides excellent customer and technical services. This capping expertise helps customers all over the world enhance line speeds and reduce downtime and scrap, optimising the bottler’s total cost of operations. In the current climate of packaging optimisation, CSI is uniquely qualified and equipped to provide seamless and trouble-free conversions. CSI’s global network of engineers and technicians has successfully converted several hundred bottling lines in the past few years, and stands ready to assist with other customer conversions as required.

50 EXPERT OPINION

www.foodbev.com/beverage Issue 68 - July · August 2009

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