Issue 69 | Beverage Innovation by FoodBev Media Ltd

BEVERAGE innovation

foodbev com A world of food and drink

DIGITAL SAMPLE COPY

Stronger than yesterday

Interview with Hoop Polska Marketing Director Marek Kmiecik

Special report

FEATURES

FOCUS

Sustainable Drinktec preview Smoothie packaging Emotive brand labelling success PLUS product innovations, ingredients and news

“The networking opportunity of the decade” Awards Gala Dinner at drinktec 15 September 2009 Munich, Germany

© beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage

Issue 69 - September 2009

Inside this issue 5 6 16

16-17

The Editor’s view Claire Phoenix on netnography and waste awareness.

Pick of the latest new products.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit www.foodbev.com/beverage

Japan

North America

PET resin update

58 62 65

beverage innovation talks to Marek Kmiecik of Hoop Polska.

Pepsi system Coca-Cola system

COVER STORY

Stronger than yesterday

Innovations

26-28

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SPECIAL REPORT

Sustainable packaging

Ingredients Ingredients in action: malt

Event preview A look ahead to Drinktec, the networking opportunity of the decade, where the beverage innovation awards 2009 will be presented.

Industry experts highlight new initiatives.

Bev tech beverage innovation technical news.

Marketplace beverage innovation products and services guide. Advertisers index.

FOCUS

Smoothies Smoothie Success Stories from Naked Juice and M&S.

Expert opinion Petros Diamantides of Frigoglass on Ice Cold Merchandisers.

INSIGHT

Emotive brand labelling Mark Artus and Karen Connell on combining design and business consulting.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

www.foodbev.com/beverage Issue 69 - September 2009

CONTENTS 3

The editor’s view

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Quick twitted and waste aware

ow is your heart rate? Do you need one of the calming drinks recently released onto the market - or would a tea based beverage be a better option? There is no doubt that questions like these are being answered more quickly and more honestly over the internet with social media driving global awareness and answering questions through community sites faster than ever before. Our FoodBev Linked-In group is growing in membership daily, though many of us admit we are on a rapid learning curve when it comes to making best use of all the social networking links we can access. And people still like magazines, when travelling, when relaxing – and when it comes to the end of the day and you cannot look at your computer for a minute longer.

Our magazines provide excellent reference material and are good to refer to in group discussions - especially when they carry the range of material on innovation in products, packaging, brands and ingredients that arrives in our editorial offices on a daily basis. With www.foodbev.com, we provide daily news which complements the content of our magazines and we have become increasingly interested in the way that market research is fast becoming an online medium in its own right. I interviewed Dag Piper, Head of Sensory and Consumer Science with ingredients specialist Symrise this week on how the company is working with new social media. See the results in the next issue. As he explained: “Science is speeded up as you speak with others who are working on the same stuff as you - this leads to creativity and open innovation.“

foodbev com A world of food and drink

Published ten times a year by Zenith International Publishing Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom Tel: +44 (0)1225 327890 Fax: +44 (0)1225 327891 E-mail: info@zipublishing.com

Netnography is the term apparently used to cover searches in blogs and forums - for social media analysts these communities are the most authentic feedback. Traditional research is bound to be filtered according to who is asking the questions and the group in which they sit. For validation of a product, the standard consumer group is still useful but it seems that social sites and forums are way out in front when it comes to new ideas and co-creation of innovative products. One thing we are all doing is watching other categories and moving on with the best ideas in our own sectors. Take this ‘Love Food, Hate Waste’ bag - how long before that is tailored to a bottle? Well in fact there already is a version in our innovations section

Managing Editor: Claire Phoenix Direct line: +44 (0)1225 782298 claire.phoenix@zipublishing.com

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Senior Designer: Jolyon Edwards

To subscribe to beverage innovation call +44 (0)1225 327871 email: subscriptions@zipublishing.com or visit www.foodbev.com/subscribe

Group Editorial Director: Bill Bruce

And of course the best is yet to come. As I write, we are only three weeks away from the presentation of finalists and winners in the 2009 beverage innovation awards. Join us and a few hundred others from companies worldwide who want to be where it’s at on the big night: 15 September. Contact Louise on our ticket hotline on +44 (0)1225 327850. We’ll be there for the whole of Drinktec on our FoodBev interactive stand and visiting exhibitors throughout the show. And on the Monday of the show we have a very exciting announcement to make - hope you can be there to hear it in person - but otherwise there’s no doubt you’ll catch it online.

Senior Sales Executive Jesús Luna-López Direct line: +44 (0)1225 327862 jesus.lunalopez@zipublishing.com

SUBSCRIPTIONS

Designer: Hannah Green

with Menos Es Mas - ‘less is more’ - from Coca-Cola of Spain, advocating cordials as more environmentally friendly when it comes to packaging.

Advertising

EDITORIAL

Designer: Kirstine Henderson

Claire Phoenix

Every effort is made to verify all information published, but beverage innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of Zenith International Publishing Ltd. beverage innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to Zenith International Publishing Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

Beverage innovation awards @ drinktec 2009 Event Executive Louise Gascoigne Direct line: +44 (0)1225 327850 louise.gascoigne@zipublishing.com

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Printed in the UK by Holbrooks Printers Ltd on paper produced from elemental chlorine free pulp sourced from sustainable managed forests.

www.foodbev.com/beverage Issue 69 - September 2009

EDITORIAL 5

Innovations

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The editor’s pick of the latest new products

Adina Holistics for life

Stevia sweetens Earthly Delights

The Adina Holistics line inspired by 5,000 year old Ayerveda Indian medicine is promoted as a natural choice for yoga enthusiasts. The five key ingredients are ashwagandha, astragalus, ginseng, tulsi leaf and amalaki. In 14oz bottles it sells in whole foods supermarkets and health stores in the US.

Focus, Hearten and Defense drinks are all being sold by Publix stores in the US. From Earthly Delights, launched in 2006 by Global Juices&Fruits, the three new blends are packed with antioxidants and sweetened with naturally derived Stevia to create a low calorie blend. Publix operates over 100 stores in the US.

Menos es mas - less is more Designed for Coca-Cola España by Saffron Brand Consultants the Menos es Mas range of concentrated drinks which display cool environmentally friendly graphics. A large number of drinks are made from the 1 little bottle.

Nutritious and delicious

Promising beauty from within Daniels Group of the UK has introduced JU, a range of drinks tapping into the trend to maintain appearance through diet. JU skin smooth contains blueberries and açaí while JU hair shine, JU skin glow and JU nail strong each contain relevant functional ingredients.

Mr Juicy smartens up

Sunraysia has redesigned its concentrated juice drink range with a new logo and slogan - natural, nutritious and delicious. Adjusting its pack size to 750ml, the range includes Alphonso Mango, Williams Pear and White Flesh Peach also in 250ml. Sold alongside, are its ‘not from concentrate’ juice drinks, in carrot, tomato and prune.

Innocent guest and ‘stitch and bitch’ In striking black - for optimal shelf stand out - the mango, coconut and lemongrass smoothie from Innocent Drinks has been brought back as a limited edition following consumer demand. Visit the innocent website and newsletter for the latest on innocent’s ‘Stitch and Bitch’ session calling all little bottle hat knitters keen to raise money for a very good cause.

Dairy Crest Foodservice, the largest supplier of dairy products to the foodservice sector, offers its 28,000 UK customers deliveries up to six days a week and no minimum order requirement. Its long shelf life makes it popular and the new packaging format makes it easier to store and pour.

Ambient Princes for grown ups Princes is throwing its brand strength behind the ambient juice drinks category with the launch of a new 1 litre four-strong 35% juice range. Helping to reposition juice as ‘not just for breakfast’, they have serving suggestions on pack to encourage trial as a non-alcoholic cocktail, or a more sophisticated refreshment.

6 PRODUCT NEWS

www.foodbev.com/beverage Issue 69 - September 2009

Innovations

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Cherrygood superdrinks

Frio seasonal smoothie for Buzlas

Scientifically proven to contain higher levels of antioxidants than pomegranate, blueberry, grape and cranberry juice drinks, Cherrygood really can boast about its super credentials. Hand picked from Michigan, the homeland of the Montmorency cherry, just one 250ml glass of Cherrygood is said to pack the same health giving antioxidant punch as 15 typical portions of other fruit and vegetables. In original cherry and cherry and berry varieties.

Lifestyle herbal juice for health and vitality Certified safe for athletic use by the German Sport University Institute for Biochemistry Lifestyles, Intra contains herbs, plants, roots tree bark, leaves and flowers - the basis of food supply for many native cultures. Formulated with 23 botanical extracts ingredients such as Siberian ginseng and Reishi mushroom to help support the immune system.

Healthier formula St Clements Established still juice drinks brand St Clements Fruits has relaunched with a new healthier formula, new label and a wide mouth 500ml pack. AG Barr Head of Marketing Adrian Troy said: “St Clements is aseptically filled with 13.5% juice content and so has no need for preservatives.”

Grace tropical blends in PET Caribbean food and drink supplier Enco Products has expanded its Grace Tropical Rhythms range with pineapple guava, orange mango and lulo orange. Packaged in new 500ml PET bottles to complement the existing glass fruit juice range.

Minute Maid adds strawberry kiwi Coca-Cola’s Minute Maid strawberry kiwi contains yerba maté and fruit juice with kiwi flavouring. In 59 fl oz PET with an easy pour side grip and attractive clear packaging this expands the Minute Maid Enhanced Juice and Juice Drink line. Supported by a fully integrated marketing programe with in store and out of store trial and awareness tactics.

Available at coffee houses, delis, bars, hotels and cafes across Turkey and the Middle East. Frio fruit smoothies, from Buzlas, now come in six flavour combinations: strawberry, black mulberry, gum/melon, very berry, mango and new peach. “Our fruits are tree ripened to ensure maximum nutritional value,” explained Marketing Director Murat Fidanboy.

Biona rebrands for shelf stand out Biona Organic is carrying out rebranding on its 100% pure juice range to communicate purity and quality and improve shelf stand out. Windmill Organics Co-founder Donata Berger said: “Mainstream consumers now understand that pure juices, made without added sugars or flavours taste better than juice drinks or those made from concentrates.”

Slim for Cappy in Eastern Europe Coca-Cola has relaunched its entire Cappy Juice and Nectar portfolio in Bulgaria and Romania, in new Elopak Slim cartons. The Cappy Classic and Cappy Premium ranges have been repackaged in the Elopak Slim 1 litre carton, and the functional range - Cappy BodyTime - has been relaunched in Elopak Slim 750ml carton.

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PRODUCT NEWS 7

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What’s new in Japan Far left: Yoshihiko Hani, President of Beverage Japan

Established in 1978, Beverage Japan is Japan’s leading trade beverage publication covering all aspects of the drinks industry and market in Japan and is published monthly by Japan Beverage Inc. The magazine is represented in Asia and Europe and by Exigo Marketing. For more information contact steve@exigomarketing.com www.exigomarketing.com

Left: Steve Galloway, Exigo Marketing Danone’s lemon flavoured BODYism Calcium Works is the product of a joint venture between Danone, Mitsubishi Corporation and Kirin Beverage, and is the first time a Danone only branded water beverage has been sold in Japan. Promoted as a daily water drink, it claims to contain 50% of the daily required intake of calcium (350mg) through Calsura (licensed from P&G), and is produced in Japan using Japanese natural mineral water. Danone is responsible for product formulation, packaging design and marketing, while Kirin Beverage handles sales and manufacturing production. Released in the Kanto region (around Tokyo) it is aimed at men and women in their 20s and 30s. Bottle design by Yoshino Kougyosho.

UCC Ueshima Coffee Company has released miss beauté Tokuho-approved functional coffee containing Galactosylscurose which, drunk daily, increases the production of good bacteria, and with the functionality of stabilising bowel movements. The packaging design and image is quite different from most other canned coffees in Japan, aimed at women, the target market being females in their 20s and 30s. Main distribution channels are drug and convenience stores.

Bourbon has launched two drinks using New Zealand boysenberry juice. The first, Suteki Style’ (a word play on the Japanese words for ‘vinegar’ and ‘wonderful’) is a fruit drinking vinegar with added boysenberry juice containing 10ml fruit vinegar, 300mg of citric acid and 25mg polyphenol per 125ml carton. The second, Boysenberry Sparkling Zero, is a zero calorie, slightly carbonated boysenberry flavoured drink, containing 1% fruit juice, and also some boysenberry fruit vinegar and kanten (agar) and no artificial colourings. The carton is by Nihon Kami Pack and the bottle by Toyo Seikan.

Following in the wake of popular ‘jelly-shake’ soft drinks released in the Japanese market this year, Japan Tobacco has launched Kuzushi Nomi Milk Coffee Jelly. The 275g bottle-can should be shaken before being drunk and the drink itself contains a jelly texture milk coffee. Suntory’s Anzu Ame Soda is a beverage version of a traditional sweet served during summer festivals in Japan. Targeting festival-goers (teenagers and adults in their 20s) it is apricot flavoured but contains no fruit. Bottle by Yoshino Kogyosho.

Asahi Soft Drinks produces its reissued Premium Mitsuya Cider using a new clean-room filling process which omits post-filling pasteurisation and therefore saves both the costs of production and of heat resistant PET bottles. The drink is non-alcoholic, plum flavoured and contains 45kcal per 500ml. Bottle production will be limited to 4.8 million bottles. © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.foodbev.com/beverage Issue 69 - September 2009

Innovations Relentless now in shots From Coca-Cola Enterprises in the UK and providing the same amount of energy as 250ml of regular Relentless, each 50ml ‘Shot’ contains 80mg of caffeine as well as vitamins B6 and B12. According to Brand Manager Dave Leslie: “Proximity to impulse categories in store is key to the success of this launch.”

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Malt flavour sport drink A non-alcoholic malt beer drink from Göller, designed to provide more stamina. Containing Palatinose the release of energy is slower and more even. Said to taste like a beer mix the promise is good with the stable sugar known as isomaltulose.

Monster with nitrous oxide Monster Energy is launching Nitrous Monster - claimed to be the first and only energy drink to feature nitrous oxide gas technology. The revolutionary new drink boasts a rich creamy texture and a smooth drinkable flavour. In Killer-B, Super Dry and Anti-Gravity variants.

Winning game drinks in Chaos Linked to online gaming, Chaotic Elixir of Tenacity is a grape punch, nutrient infused drink from US based Chaotic Drinks. Others in the range include Chaotic Fearocity a sour kiwi melon flavour, Chaotic Mind Strike in blood orange and Chaotic Power Pulse a dragonfruit blend.

Target Sport Sports personality David Lloyd has teamed up with energy shot Target Sport. Target launched its original shot, Life, earlier this year and has partnerships with companies including Codemasters to launch Fuel - the new computer game. Other shots include Urban, with double the hit and Gorgeous, a pink, fruity shot designed for women.

Triple action guarana Energy boost drink 3Action Guarana - Speed on Top from Luked, is the latest rtd beverage to contain the functional carbohydrate Palatinose in 25mg bottles. It is said to relieve fatigue while improving performance.

R20 from Hoop Polska Recenty relaunched by Hoop Polska, is R20 Energy Drink in three different flavours. The first maintains the traditional flavour profile of the original drink but has now been renamed Basic Level, the second is called Red Level and is cherry açaí flavoured, whilst the third variant, Yellow Level, contains notes of lemon and guava.

Zun brain booster FuzzBee Beverage Company has plans for Zun a brain boosting drink containing CoQ10, gingko biloba and choline. Aimed at the Milennial Generation aged 14-24, the launch is scheduled for this autumn. Research suggests the drink can help protect both brain and heart along with providing extended sustainable energy.

Rubyy slims down Premium energy drink Rubyy has launched a diet version in the US as an indulgent way for consumers to recharge their batteries. A blend of Valencia oranges in stylish aluminium cans which glow in the dark.

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www.foodbev.com/beverage Issue 69 - September 2009

© beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Innovations

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www.functionaldrinksnews.com New duo from Lapin Pin-Pin Lapin Pin-Pin energy drink was launched in 2008 by Refresco France with the intention of creating a unique design that would appeal to the drink’s core target of students and young adults. To further increase its target market appeal, the company has just launched two seasonal variants: Christmas Pin-Pin and Pin-Pin to the Beach.

Berry cherry vitamins The Coca-Cola Company (TCCC) has expanded its vitaminwater portfolio of nutrient rich beverages with a berry cherry variant. The new drink, which was developed around a musical theme, has been aptly named Sync and provides a ‘download of vitamins and antioxidants’. Each 20oz bottle provides 100% of the RDA of vitamins B3, B5, B6, B12 and C along with antioxidant polyphenols derived from fruit and berry extracts to boost the immune system and support health.

Coconuts about energy Power Trip Beverages has just launched what appears to be the country’s first coconut flavoured energy drink. Said to contain the highest concentration of vitamins in an energy drink,

with each 16oz can providing 100% of the RDA of vitamins C, B2, B3, B5, and B12 as well as 200% of the RDA of vitamin B6. This concentration of vitamins is what the company has termed as the ‘Vitamin Powered’ effect. Packaged in 16oz cans, Power Trip has also just launched two new sugar-free energy shots in mango and berry punch variants, to accompany the regular ExtremeCitrus Power Trip energy shot.

Prebiotic boost drink Developed by PRE Beverage Company, PRE Probiotic Enhancer is designed to deliver a healthy digestive boost at any time of day. It triggers growth of beneficial bacteria causing a boost to the immune system. Two main benefits are improving digestion of food and absorption of vitamins along with stimulating the body’s natural defence mechanism. Flavours include pomegranate yumberry, passion orange guava, peach mango, pomegranate blueberry and pomegranate white tea. Ten servings are contained in each 50cl PET bottle.

www.functionaldrinksnews.com

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PRODUCT NEWS 11

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Rockin’ Water making a difference Rockin’ Water is a naturally flavoured enhanced water beverage with an ORAC rating of 500, equivalent to a full serving of fruit or vegetables. The inspiration of Amy Guerrieri, mother of four young children, the company is tackling the problem of poor nutrition among less well off US children.

Vimto’s High Dive online To maximise the Vimto campaign’s viral reach, a branded game entitled ‘High Dive’ and a UGC electronic greeting card can be found on the Vimto site. From the agencies driven and Matmi, both the game and the e-card feature the ‘Seriously Mixed Up Fruit’ characters and their on-going desire to get mushed together to create the fruity and distinctive Vimto taste.

12 PRODUCT NEWS

Jones Seahawks packs & road trips The Jones Soda team suggested: “It’s time to fire up the hoopty and head out on the highway. Road trip season is here.” In honour of this tradition, Jones Soda and Griffin Technology gave away ten Griffin iTrip AutoPilots to road trippers in the US, each week this summer, with the best road trip photos printed on thousands of bottles of Jones Soda. Jones Soda is also offering limited edition Seahawks packs this autumn.

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Innovations

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Mexico’s Mundet instant win Sidral’s Mundet, the apple-based soft drink which has been a part of the Mexican heritage since the early 20th century, is celebrating its 100+ year heritage with a Centenario promotion. Consumers have the opportunity to win instant-win prizes under special gold bottlecaps found on Mundet Green Apple and Sidral Mundet red apple glass bottles.

SociAlizé parties with Alizé Fun, classy and colourful, Alizé from J Wray & Nephew is a range of five flavoured cognac drinks launching with Let’s SociAlizé parties across the UK in media partnership with OK! Magazine.

Ben Shaws 50 year retro cans To mark the 50th anniversary of UK based Ben Shaws, ’The Individual agency’ has rebranded with old photos of Benjamin Shaw, Yorkshire scenes and nostalgia. The website drinksofyesteryear.co.uk has a ‘shoot the can’ game.

Rauch distributes in offices via Koolaking Rauch Group has teamed with Koolaking to distribute its healthy fruit juices and iced tea and coffee direct to offices. Instead of, high maintenance vending machines, Koolaking will supply Rauch Group drinks direct in coolers with an ‘honesty box’ payment system overseen by staff. Koolaking expects UK sales to top £5 million in the first five years.

www.foodbev.com/beverage Issue 69 - September 2009

PRODUCT NEWS 13

Innovations

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Good Earth Organic promotes sleep and helps fight stress Good Night Herbal Tea from Good Earth Teas is promoted as a natural way to slip into sleep. Containing peppermint, spearmint and lavender, this organic tea is a caffeine free, relaxing drink which also has hawthorn berries and camomile to help soothe stress. Others in the range are organic rooibos tea with harvest berries, organic mango, peach and pineapple green tea, organic jasmine blossom green tea, organic cool mint herbal tea, organic sweet citrus white tea and organic Fairtrade black tea.

Swiss premium iced tea US based Dean Foods has launched Swiss Premium Tea - in gallon and half-gallon jugs, and single serve pints - in an array of flavours, including regular, diet with lemon, sweetened tea/ southern style and green tea with ginseng and honey.

Berry Company Special Tea The Berry Company, best known for its juice and super juice drinks, is launching a spin off brand with two Special Tea variants this September and October. Red Tea with pomegranate and Green Tea with blueberry are 100% natural and a rich source of antioxidants.

Aimia’s Milk Break

Alfreso range relaunch The Alfresco Drinks Company has relaunched its fruit drinks range with gorgeous graphics and fruit labels. The new Aronia berry variant joins grape, apple, citrus and berry blends in 500ml wide mouth PET bottles. They contain no artificial colours, flavours or preservatives.

The first school compliant milkshake mix made with water rather than milk, Milk Break, by Aimia Foods, uses 100% skimmed milk powder and provides 62% calcium and 48% protein of an average primary school lunch in a 100g serving.

NBI juiceworks adds iced organic coffee

Chilli, so make us a brew make us a brew! is to unveil a new range of herbal based, organic tea-bag blends at this year’s Big Chill Festival. The two new blends includes Big Chill and Look Lively which will complement the relaunch of the best selling tea variety Mint & Chilli.

Sun Shower Super Blends Organic iced coffee from US based NBI Juiceworks, in 9.5oz bottles, has 170 cals and contains the ‘Lifeguard Protection Package’ of vitamins and minerals. In recent consumer taste tests over 92% said they liked it.

Tetley ‘On the Go’ hits the million Tetley’s ‘On the Go’ case of 300 teabags, cups and lids has sold a million cups in six months. The Tea starter pack of redbush, peppermint, green tea with lemon, camomile smile, sweet cranberry and summer berry, is also doing well. It contains six boxes of drawstring envelope 25’s to enable caterers to gauge popularity before case purchase.

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Click here to subscribe © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Nestlé and RA Ecolaboration The Rainforest Alliance (RA) and Nestlé Nespresso have signed an Ecolaboration agreement to reduce environmental impacts and increase the social benefits of coffee cultivation in tropical regions so that 80% of Nespresso’s coffee is from RA certified farms by 2013.

Astantae’s HeartShot Asantae’s new HeartShot powder drinks contain a scientific blend of conjugated linoleic acid, antioxidants and MEG-3 brand Omega-3 EPA, designed to provide the essential nutrients to fight chronic inflammation. Said to help prevent risk factors associated with heart disease, cancer and arthritis, it is a good alternative for consumers who want the benefits of Omega-3 without having to eat fish. In two flavours, Orange Creamsicle and Very Berry, with distribution throughout the USA.

Healthy 10 kefir drinks A nutrient rich drink from Healthy Culture of New York in vanilla, mixed berry, strawberry and plain sweetened flavours. Each serving of healthy 10 provides ten healthy benefits. Contributing more beneficial nutrients to your diet than calories, one 8oz serving contains probiotics, Omega-3 DHA, fibre, vitamins and 140 calories.

Friele opts for a clear winner Kaffehuset Friele, Norway’s leading coffee roaster, has chosen Amcor DeMet XP for its 250g coffee pack, Friele Espresso. To improve shelf stand out, the pack is gravure printed and a special demetallising process transfers part of the film into a transparent window, allowing the consumer to see the coffee beans.

www.foodbev.com/beverage Issue 69 - September 2009

PRODUCT NEWS 15

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PepsiCo bottler buy out goes ahead

fter months of haggling over the price, on 4 August PepsiCo CEO Indra Nooyi announced that it will pay $7.8 billion in cash and stock for two of its bottlers, the Pepsi Bottling Group (PBG) and PepsiAmericas, which together control around 75% of PepsiCo’s US distribution. In a move that analysts say will create one of the world’s largest food and beverage companies, PepsiCo will buy the shares in the two bottlers that it does not already own and expects the deal to close by the end of the year or early in 2010. It will pay $36.50 per share for PBG and $28.50 per share for PepsiAmericas.. The deal is $1.8 billion more than Pepsi’s original offer in April, but PepsiCo justified the increase with higher expected projected cost savings and the fact that over the past few months, as the economy has stabilised, the bottlers’ businesses have improved (see Q2 results, opposite). The US Pepsi system will be remodelled. At the end of 2008, PBG accounted for 55.7% of Pepsi’s US carbonated soft drinks volume, while PepsiAmericas accounted for 18.9%. Assuming the deal is completed, Pepsi will own bottling operations handling 75% of its US volume. It will provide the opportunity to change its route to market for several categories including sports drinks and bottled water as well as manage small incubation brands in a new way.

PepsiCo Chairman and Chief Executive Officer Indra Nooyi said: “PepsiCo has had a constructive partnership with PBG and PepsiAmericas over the past 10 years. While the existing model has served the system very well, it is clear that the changing dynamics of the North American liquid refreshment beverage business demand that we create a more flexible, efficient and competitive system, that can drive growth across the full range of PepsiCo beverage brands.

“The fully integrated beverage business will enable us to bring innovative products and packages to market faster” “Our shared culture, strong operational leadership and ability to successfully integrate operations – in this case operations we know very well – should allow us to bring the businesses together quickly and seamlessly. “The fully integrated beverage business will enable us to

bring innovative products and packages to market faster, streamline our manufacturing and distribution systems and react more quickly to changes in the marketplace, much like we do with our food business”. Nooyi concluded: “it will also make it easier to leverage ‘Power of One’ opportunities that involve both our PepsiAmericas CEO Robert Pohlad, beverage and food PepsiCo CEO Indra Nooyi and Pepsi offerings, and for Bottling Group CEO Eric Foss PepsiCo to present one face to retail customers. Ultimately it will put us in employees and customers. a much better position to Ultimately, the transaction compete and to grow both now positions the entire Pepsi and in the years ahead.” system to continue to win in the marketplace.” Eric Foss, Chairman and Chief Executive Officer of PBG said: PepsiAmericas Chairman and “this transaction provides Chief Executive Officer, Robert C outstanding value for PBG Pohlad said: “over the past nine shareholders, offers new and years, PepsiAmericas and each expanded opportunities for PBG of our employees have helped employees and positions the build a remarkable organisation. combined company to accelerate The success we have achieved growth going forward. is reflected in the agreement reached with PepsiCo. “PBG has a proven track record of success driven “This agreement provides by best-in-class execution, great value to our shareholders consistently exceeding customer and an opportunity for them expectations and creating to participate in the unique superior shareholder value. After potential of this combination. a thorough evaluation process, Bringing together these three the PBG Board concluded that great companies is bold and this transaction represents full strategically innovative, and and fair value and is the best will create a system unmatched outcome for PBG shareholders, in our industry.”

PepsiCo moves into coconut water with acquisition of Amacoco PepsiCo Inc has agreed to acquire Amacoco Nordeste Ltda and Amacoco Sudeste Ltda (Amacoco), Brazil’s largest coconut water company. The agreement marks the company’s entry into the fast growing market for coconut water, a source of natural hydration popular in Brazil and dozens of other countries. Amacoco makes and

sells Brazil’s top-selling coconut water brands Kero Coco and Trop Coco, which are highly regarded by consumers as healthy, refreshing hydration drinks. Together, they account for the bulk of packaged coconut water sales in the country, making PepsiCo the category leader. Read the full story on www.foodbev.com/beverage

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www.foodbev.com/beverage Issue 69 – September 2009

Pepsi system Q2 results

lmost one month before the PepsiCo bottler deal was confirmed, Pepsi Bottling Group Inc was the first of the three businesses involved to report its second quarter results. PBG reported second quarter 2009 net income of $211 million, or diluted earnings per share of $0.96. This included a net after-tax gain of $39 million, or $0.18 per share, compared to net income of $174 million, or $0.78 per diluted share, reported in the second quarter of 2008. “PBG delivered a strong set of results during the second quarter,” said PBG Chairman and CEO Eric Foss. “Our ability to execute an effective global pricing strategy, achieve robust cost and productivity savings, and deliver solid execution at the point of sale has fuelled our success through the first half of 2009. We’re also benefiting from improved carbonated soft drink trends in the US, as well as encouraging developments in the commodity and foreign currency markets. “All of this has driven our performance above expectations for two consecutive quarters despite the challenging macroeconomic environment, and we have a positive outlook for the remainder of this year and beyond. As we look towards the future, we continue to focus on our three strategic priorities for growth. We’ll strengthen and reposition our brand portfolio, transform our performance through operational excellence, and pursue geographic growth opportunities. We believe that our work in these three areas will unlock significant new growth opportunities and position us well for long-term success.”

PepsiCo reports ‘solid’ results Less than two weeks before the announcement of its bottler acquisitions, PepsiCo reported

solid revenue and operating profit results in the second quarter of 2009, reflecting strong effective net pricing, product innovation and cost discipline. Reported earnings per share of $1.06 was flat on a 3% decline in net revenue. In constant currency, the company delivered a 5.5% increase in net revenue and an 8% increase in core EPS. PepsiCo CEO Indra Nooyi said: “Our results this quarter reinforce the advantages of our balanced portfolio, as our food and international businesses delivered solid performance while we continued the transformation of our North American beverage business.”

PepsiAmericas Q2 profit beats estimates Just a few days before the PepsiCo acquisition deal was confirmed, PepsiAmericas Inc reported second quarter 2009 net income of $61.4 million, or diluted earnings per share of $0.50. These results compare to second quarter reported net income in 2008 of $90.8 million, or $0.72 per share. While operating income decreased 4% to $158.8 million, including non-comparable items, strong pricing and cost management drove comparable operating income up 27% on a currency neutral basis. Chairman and CEO, Robert C Pohlad, said: “We’re pleased with our second quarter results, which build on a solid first quarter performance. The strength of our brands, combined with our continued strategic investments and consistent improvement in productivity, have provided us with the flexibility to manage through today’s economic reality.”

For results in full, visit www.foodbev.com/beverage

www.foodbev.com/beverage Issue 69 - September 2009

NEWS 17

Global Functional Ingredients report 2009

Coca-Cola system

This new Zenith report provides you with an overview of current and emerging trends in ingredient usage across the functional beverage spectrum.

The Coca-Cola Company

Coca-Cola Amatil

Last, but not least, The Coca-Cola Company (TCCC) also reported healthy second-quarter 2009 operating results, with unit case volume increasing 4%.

• • • • • • •

Volume data 2004-2013 Value data 2004-2008 Global coverage Sports, energy, enriched, nutraceutical categories SWOT Brand profiles Ingredients index

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Second quarter results show signs of global recovery s the three existing major Pepsi businesses reported solid Q2 results and beat many analysts estimates (see page 17), despite difficult trading conditions, the Coca-Cola system also reported better mid-year news.

Australian bottler Coca-Cola Amatil announced a 10.4% increase in net profit for the six months to 30 June 2009 versus the previous corresponding period. Coca-Cola Amatil said it delivered a profit of $189.8 million in the first half, while EBIT increased 10% to a record $339.8 million. Revenue increased 7.6% to $2.1 billion. Group Managing Director Terry Davis said it was a positive result, despite the difficult trading conditions: “Excellent performances from the Australian and Indonesian & PNG beverage businesses, as well as a much improved result from the Food & Services division, continues to reinforce the success of CCA’s organic growth strategy”.

Coca-Cola Hellenic Pan-European bottler CocaCola Hellenic beat Q2 forecasts, announcing that net profit rose 7% year on year, even though the recession has hit demand for soft drinks in key markets. Coca-Cola Hellenic reported net profit of €194 million, ahead of many analysts’ predictions. Sales volume in the second quarter rose 1% to 593 million unit cases. Net profit for the first half was down 4% year on year to €201 million, while sales volume was up 2% in the same period. Managing Director, Doros Constantinou commented: “challenging global economic conditions continued to impact negatively consumer spending and our sales volumes in the

second quarter. However, we gained volume and value share in the non-alcoholic ready-to-drink category across many of our key markets in the first half of the year, which bears testament to our strong portfolio of products and marketplace execution”.

Coca-Cola Enterprises Coca-Cola Enterprises (CCE) also exceeded analysts’ Q2 estimates, as price increases and cost cutting helped the bottom line. The Coca-Cola Company’s biggest bottler also raised its 2009 earnings forecast to reflect first-half results and moderating effects from currency changes. CCE reported second quarter 2009 net income of $313 million. Second quarter operating results reflected the benefits of price and package initiatives in North America, volume and pricing growth in Europe, and efficiency and effectiveness initiatives. Total revenues declined 0.5%, but excluding a negative currency impact of 6.5%, total revenues increased 6%, while consolidated comparable operating income grew 12%. In North America, operating income grew $43 million or 13%, and in Europe, operating income grew $20 million, or 7%, including a negative currency impact of approximately $57 million. “We’ve responded to macroeconomic conditions with solid brand and marketplace initiatives, including enhancements to our price/ package architecture, and successful execution of efficiency and effectiveness programmes,” said Chairman and CEO John F Brock.

Internationally, the company achieved broad based unit case volume growth of 5%. Unit case volume growth increased strongly in key emerging markets, with 33% growth in India and 14% growth in China. The company also realised sound unit case volume growth in other key markets around the world, including Japan, Brazil, Mexico, Argentina, Thailand, Korea and northwest Europe. Globally, Coca-Cola gained volume and value share in non-alcoholic ready to drink beverages for the eighth consecutive quarter. “We continue to deliver solid operating performance,” said TCCC Chairman and CEO Muhtar Kent. “In the first half of the year, we delivered volume and profit results in line with our long-term growth targets, despite very challenging global economic conditions. We outperformed the non-alcoholic ready to drink industry in most of our key markets and drove further global volume and value share gains. Our consistent strategies are working, and together with our productivity efforts, we’re prudently focused on investing in the long-term growth of our resilient business. Our investments in key growth markets contributed to the good performance in China, Mexico, India and Brazil. And, with our disciplined approach to productivity initiatives, we remain on track to achieve our $500 million target in annualised savings by 2011 and expect to deliver more than half of the savings by the end of this year.”

For more information, visit www.zenithinternational.com or contact Gary Roethenbaugh For 2009 second quarter results in full, visit www.foodbev.com/beverage +44 (0)1225 327900 © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com gr@zenithinternational.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.foodbev.com/beverage Issue 69 – September 2009

Japan

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Illy Issimo debuts in Japan

Already proving highly successful in a number of European markets following its launch in March 2008 through Coca-Cola Hellenic, Illy Issimo was launched in selected US markets last May (as reported in the July-August issue of beverage innovation). Japan is the world’s biggest ready to drink (RTD) coffee market,

Kaori Sasaka

lko Coffee International, the joint venture ready to drink coffee business set up in April 2008 by The CocaCola Company (TCCC) and illycaffè SpA, has launched two of its flavours in the Japanese market – in a resealable aluminium bottlecan designed to appeal to Japanese consumers. accounting for roughly 75% of global consumption and TCCC will have to tread carefully to avoid canibalising sales of its existing RTD Georgia Coffee brand, which has been in Japan for over 30 years. The offering in Japan apparently omits the Caffé Espresso version available in Europe and the United States.

Sapporo to buy stake in Pokka

apporo Holdings Ltd is reportedly planning to buy around a 20% stake in Japanese beverage maker Pokka Corp for about ¥10 billion as it seeks to combat shrinking demand in the home market. Sapporo, Japan’s fourth largest beer maker, is also considering forming a three-way business alliance with Meiji Holdings Co, which has about a 22% stake in Pokka, in product development and distribution.

The move is likely to trigger more realignment in the Japanese food and beverage industry, which is suffering from dwindling growth opportunities on the back of Japan’s ageing population and declining birth rate.

Kirin and Suntory in merger talks

apanese drinks companies Suntory and Kirin Holdings are reportedly negotiating a merger that would create one of the world’s largest beverages makers. The merged entity would be the largest in the Japanese beer and soft drink markets, with combined group sales of ¥3.8 trillion. The holding company would be bigger

than Belgian based AnheuserBusch InBev and The Coca-Cola Company of the US, and on a par with US food and beverage giants PepsiCo and Kraft Foods.

For more on these stories and to follow developments, visit www.foodbev.com/beverage

NEWS

www.foodbev.com/beverage Issue 69 – September 2009

North America

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Dr Pepper Snapple “confident”

Cott continues turnaround

r Pepper Snapple Group Inc reported a 46% rise in its second quarter profit and boosted its full year earnings outlook for the second time this year. The maker of Dr Pepper, 7 UP, Snapple and other drinks said that sales volumes for the quarter were up 4%. Second-quarter sales slipped to $1.48 billion, down 4.1% from $1.55 billion a year ago, in part because of the loss of distribution rights for products made by Hansen Beverage Co. Sales were slightly below analysts’ estimates of $1.5 billion. But, aided by lower packaging and ingredient costs and a lower tax rate, Dr Pepper Snapple boosted its full year earnings guidance. President and CEO Larry Young said: “Our results continue to

www.foodbev.com/beverage Issue 69 - September 2009

show the strength of our brands and the flexibility of our balanced routes to market. Despite a challenging macroeconomic backdrop, each of our segments posted solid net sales gains, grew liquid refreshment beverages value share and added new points of distribution. Our continuous improvement mindset and strong cost control focus, coupled with better than expected input costs, resulted in double-digit growth in segment operating profit on a comparable, currency neutral basis. “As we look ahead, we remain confident that our advantaged portfolio will continue to deliver

industry leading results. With a less onerous input cost environment, we’ll take full advantage of marketplace investment opportunities to support the long-term health of our brands and will leverage our productivity office to drive further efficiencies in our business.”

Private label soft drinks producer Cott Corporation continued its strong start to the year with a healthy set of Q2 results. Operating profits soared to $34.3 million, compared to $5.3 million in the corresponding period a year earlier. Net profits jumped to $33.7 million, or $0.48 per share, from a loss a year ago of $1.8 million, or $0.03 per share. However, sales in the quarter slowed by 5.9% to $438.8 million. “We are pleased with our Q2 results, which were driven by the steady improvement of our North American operations and a stronger volume performance in our UK business,” said CEO Jerry Fowden.

NEWS 21

Event review

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Hong Kong Tea Conference

Why did Hong Kong host its first tea conference in Hong Kong this August? Sitting in the Renaissance Harbour View hotel overlooking the impressive Victoria Harbour with 21st century neon lit skyscrapers where old meets new and East meets West - you could see just why. Claire Phoenix reports. China, which commands respect both for the sheet numbers of its population and an impressive attitude towards expanding industry is keen to make contacts with companies in Europe who may market their tea or use it in the growth sector of ready to drink tea based beverages.

countries exhibited, with group pavilions for Hong Kong, South Korea, Sri Lanka, Taiwan and Vietnam with the biggest for mainland China as the largest global producer of 1.4 million tonnes each year. Kampery Development had the largest stand at 72 metres squared.

The event was organised in part by Raymond Yip, Assistant Executive Director of the Hong Kong Trade Development Council. More than 250 companies from 15

“Research has shown that people in Hong Kong consume the highest amount of tea in Asia and there is a long history of tea drinking in the city. Also Hong Kong does not actually produce

tea so the Fair can be objective in promoting teas from many countries,” explained Mr Yip. Hong Kong has long been one of the world’s trading hubs and there is zero tax on imports and exports, favouring trade. Exhibits included tea and tea products, tea packaging

and processing equipment and testing services, tea bar organisation and technology, teaware, tea art and tea media. A tea gallery beautifully displayed the history of tea with tea culture exhibits from Argentina, India, Japan, Sri Lanka and Britain.

Next issue: See our next issue for the results of the beverage innovation awards 2009.

22 EVENT REVIEW

www.foodbev.com/beverage Issue 69 - September 2009

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Events diary

The Essense stand underlines the move away from the traditional view of tea as a commodity to its appeal to young urban consumers through contemporary brand positioning

Over 250 buyers came to the fair and fingers were flying over calculators on many stands as deals were made before our eyes. Ying Tee Company’s Wilson Chan said: “This is a great opportunity to enhance our overseas business network and interchange our ideas with visitors.” While Mr Mu Yuwei of China’s Guandong Tea - a province with a population of over 86 million - commented: “Our Golden Sail milk tea product is extremely popular in China and we are looking to establish this as a global brand.” Coming from a tea industry family based in Hong Kong, UK

educated Nicholas Tung is about to launch his Essense brand aimed at the younger age group of tea drinkers from 15-30. The brand is a light golden blend designed to be drunk without milk and having stylish black based graphics which are clean and contemporary. Read our ‘special tea’ report in 2010 and see new ready to drink tea products in every issue. In the hot or iced tea trade? Looking for profitabilitea, versatilitea and modernitea? Then visit Hong Kong’s Tea Conference next year.

9-10 September The Energy Event 2009, NEC Birmingham 10-12 September EU Vend international vending Cologne 14-19 September Drinktec, New Munich Trade Fair Centre 14-16 September International Food Ingredients Poznan International Fair venue, Poland, 15 September 2009 Global beverage innovation awards being presented at Drinktec, Munich 29 September Health Claims & Nutrient Profiles 29 September-1 October FachPack 2009, Nuremberg 29 September–1 October PPMA Show 2009, showcase for processing and packaging machinery, NEC Birmingham 5-7 October Pack Expo Las Vegas 8-10 October European Bioenergy Expo, UK 10-14 October Anuga, Cologne 10 November Global Bottled Water Congress, Istanbul 10-11 November European Bioplastics Conference, Berlin 11-13 November Supply Side West, Las Vegas 17-19 November Food Ingredients Europe, Frankfurt

A d v e r t o r i al

Go Compact with AmbaFlex! AmbaFlex recently designed the spiral conveyor SV300 Slim Line and found the perfect match between the key features of the AmbaFlex SpiralVeyor and the market’s needs. Type SV300 ‘Slim Line’ is a SpiralVeyor similar to the thousands of machines installed worldwide that serve as a continuous elevator. But it differs in one important aspect. It’s ‘Slim Line’! The Slim Line concept has been developed at the request of packaging line integrators globally. It compares very positively to the dimensions of traditional platform elevators and in many cases can be installed in much shorter spaces. With a diameter of 1240mm it fits seamlessly into any line. The belt of 300mm is able to carry most cartons up to a 300x400mm footprint. For more information just visit www.ambaflex.com or come to our stand at Drinktec. AmbaFlex Specialty Conveyors Hall A5 stand 500 AmbaFlex Specialty Conveyors De Corantijn 81, NL-1689 AN Zwaag T: 0031229285130

Buddha Tea Ceremony

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www.foodbev.com/beverage Issue 69 - September 2009

EVENT REVIEW 23

Event preview

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Join us for the 2009 Beverage Innovation Awards Gala Evening A highlight in the global beverage calendar, 24 awards are being presented on the evening of Tuesday 15 September at Drinktec in Munich followed by celebrations and dancing to live band Sera Golding & the MiB band. Ranging from best environmental and best ethical initiatives to best labelling or decorative finish,

with awards for best carton or pouch, best bottle in glass, best can or alubottle, best multi pack or crate, best new closure, best alternative packaging and product categories for best new juice or juice drink, dairy drink, best packaged water, best new children’s drink, best new adult or gourmet drink, best functional drink including energy and sports

- it promises to be an awesome evening. All 340 entrants from 40 countries will be shown on the super large screen in the Munich Trade Fair Ball Room. The show starts with a drinks reception at 6pm. Tickets are available at the Fair entrance or by calling the ticket hotline: +44 (0)1225 327850.

Total Processing and Packaging 2010 Ian Crawford, Group Exhibition Director for the PPMA Show 2009 and Total Processing & Packaging 2010, said recent economic developments bode well for the next PPMA Show, which takes place at the NEC at the end of September.

“Clearly there are still major business opportunities for food and drink manufacturers and this, in turn, is leading to continuing demand for processing and packaging solutions that can help to deliver enhancements and efficiencies to production lines,” he commented. “Meeting the latest industry requirements has always been a major focus for the PPMA Show. With issues such as convenience, easy opening, ease of use, maximising shelf life, minimising food waste and product and pack safety and security being important drivers in the development of new products,

the exhibition remains the ideal place to find out how machinery manufacturers are continuing to respond to these challenges. Visitors will therefore find a wealth of equipment that maximises throughput, minimises downtime and delivers excellent speed and reliability to help to make operations leaner and more efficient.” As part of a PPMA-hosted inward mission from India, 12 large producer businesses from Goa will be visiting the PPMA Show for the three days of the exhibition, which takes place from 29 September-1 October at the NEC, Birmingham.

Speciality & Fine Food Fair Olympia, London, 6-8 September Taking place on 6–8 September 2009, SFFF is the biggest and best UK sourcing opportunity for fine food and drink buyers. In 2008, the show attracted a record breaking 7,851 visitors including owners of independent retailers and decision makers from leading food halls, top chefs, independent retailers, deli owners and distributors. This year, visitors will have the opportunity to sample the wares of over 500 producers from around the UK and across

Europe. Representatives from all of the UK’s main National and Regional Food Groups will be present alongside smaller independent producers and international regional groups from countries such as Spain, France and Italy. New for 2009 is the addition of Japan to the international programme. An array of beverages from all of these areas will be on show for visitors to see, touch, taste, smell and compare, including speciality drinks, fine wines and liquors.

24 EVENT pREVIEW

www.foodbev.com/beverage Issue 69 - September 2009

Resin report

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Graham Packaging rides the storm Graham Packaging Holdings Company announced results for the second quarter and is working to outpace the recession. Net sales for the quarter ended 30 June 2009 were $589.6 million compared to $688.2 million for the same quarter last year, a decrease of 14.3%. The decrease in sales was primarily due to lower resin costs, which are passed through to customers, the stronger dollar and lower unit volumes. The market price per pound of PET resin in the US averaged $0.73 in the second quarter of 2009 compared to $0.93 in the second quarter of 2008, and the market price per pound of HDPE resin in the US averaged $0.65 in the second quarter of 2009 compared to $0.91 in the second quarter of 2008. The effect of exchange rates reduced sales by $29.6 million and unit volume decreased 4.7%.

Graham Packaging CEO Mark Burgess commented on the company’s performance: “Despite continued softness in volume, Graham delivered

another solid quarter through aggressive cost control and productivity initiatives. The majority of our customers continue to see a decrease in sales due to the recession, although this volume loss has been somewhat offset

by our sales to customers offering value brands. For the remainder of 2009, we expect difficult economic conditions to continue, but will work with our customers to provide new lightweight and innovative products to drive sales.”

In North America, sales decreased $74.5 million, or 12.8%, due to lower resin costs, the impact of exchange rates and lower unit volume. In Europe, sales decreased $22.5 million, or 28.0%, due to exchange rates of $13.1 million and lower resin costs. In South America, sales decreased $1.6 million, or 6.6%, primarily due to the impact of exchange rates of $5.0 million, partially offset by an increase in volume.

Graham Packaging CEO Mark Burgess

www.foodbev.com/beverage Issue 69 - September 2009

resin report 25

Ingredients

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Fortitech showcases nutrient premixes at FI India Fortified functional foods and beverages are set for unprecedented growth as Southeast Asian consumers appreciate nutritional values and management of specific health conditions. Fortitech’s facility in Kuala Lumpur provides manufacturing, development and testing of premixes, while its new 86,000 square foot facility, capable of producing 6,000 tonnes of premix annually is scheduled to begin operation in Q4 2009.

conditions ranging from diabetes and weight management to digestive health and stress reduction.

Immunity, cognitive function and anti-ageing applications are three of the current health trends catching the attention of consumers worldwide, as well as

Immunity premixes include vitamins A, E, C, B1, B12, B2 and B6; as well as biotin, folic acid, selenium, zinc, CoQ10 and lycopene.

Cognitive function nutrients such as vitamins A, C and E; acetyl L-Carnitine, choline, CoQ10, GABA, gingko biloba and phosphatidyl choline enhance mental acuity and focus. Anti-ageing nutrients include collagen, vitamin E, aloe vera, CoQ10, inulin and lycopene.

Howaru Protect to reduce cold and flu symptoms in children A recent study entitled Probiotic Effects on cold and influenza type symptoms incidence and duration in children, sponsored by Danisco and published by the American Academy of Paediatrics demonstrates the benefits of Howaru Protect probiotic combination of lactobacillus acidophilus NCFM and Bifidobacterium lactis bi-07.

The third group received a placebo. When compared those receiving probiotic supplements reduced fever incidence by 53% and 72.7% respectively. These children had less need for prescription antibiotics. Howaru can be delivered as an ingredient in dairy applications.

Kerry Ingredients focus on key industry trends Kerry Ingredients and Flavours has identified global food trends which it claims will shape the beverage industry landscape over the next 12 months.

to market. These trends have led us to look afresh at how we work with our customers to deliver integrated solutions more rapidly and cost effectively.”

Emphasising a new approach to supporting customer innovation and product development, Albert McQuaid, CEO of Kerry Ingredients and Flavours, said: “There are four key challenges for the beverage industry that are focusing the minds of marketing and technical people in every country today: weight management, clean label, cost reduction and increased speed

Kerry recently realigned a number of its previously independent business units, such as Kerry Bio-Science, Mastertaste and Kerry Ingredients, into a single Kerry Ingredients and Flavours EMEA structure. Karl Burkitt, Director Strategic Marketing at Kerry Ingredients and Flavours added:

“Our direct contact with customers shows the need to address these trends in one solution. Suppliers need broad technical and applications capability together with a business platform that can deliver quickly and cost effectively.” The beverage industry is being challenged as never before to reduce the calorific burden of its products. Equally serious is the requirement to ‘go natural’ and eliminate artificial additives. The need to keep a tight rein on costs and innovate with

consumer-winning new products in a short timeframe makes for a tough combination of success factors. The major multiple retailers are a key driver in the industry pressing manufacturers to innovate to grow category values more quickly. Kerry Ingredients and Flavours believes that only an integrated, focused approach will help beverage manufacturers under these testing circumstances. Its new structure is designed to provide an integrated approach to streamline bringing successful products to market.

26 NEWS

www.foodbev.com/beverage Issue 69 - September 2009

ÂŠ beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Ingredients

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Steve Carter joins Frobishers Drinks company Frobishers has announced the appointment of Steve Carter as Sales and Marketing Director to head-up its UK sales team - the first key appointment since the company was taken over by the Cobell Group earlier this year. Steve will help further build the brand and its on trade, which comprises premium, NFC (not from concentrate) juices, smoothies and juice drinks in 250ml glass bottles. For the past seven years, Steve has been Managing Director of Milestone, the licensed trade accountants and business consultants. He developed the business to provide support to nearly all the major pub companies within the UK. The Exeter based Cobell Group, which sources, stocks and supplies fruit ingredients from around the globe, took the controlling share in this spring. Previously Cobell had supplied Frobishers with quality raw ingredients for a number of years. Its premium NFC juice covers a range from traditional still lemonade to the more exotic bumbleberry. There are also fruit smoothies and innovative juice blends.

Steve Carter Frobishers is also behind the new Juicebox, the wine style fridge box of premium juice that dispenses chilled juice on tap. With aseptic packaging, the 5 litres of juice stays fresh for three weeks in the fridge after opening, or for five months unopened at ambient temperature. Nick Sprague, Chairman of the Cobell Group and now of Frobishers, said: â&#x20AC;&#x153;We got to know the company very well over the years by doing successful business with them, and, as an acquisition, it makes perfect sense for Cobell. Both companies are fanatical about quality, and we are excited about driving the brand forward.â&#x20AC;?

Nutra Resveratol anti-ageing water A thousand times more powerful than the Resveratrol found in red wine alone, Nutra Resveratrol from Resvida is being used in various drinks for antiageing. Resveratrol naturally occurs in grapes, red wine, dark juice and berries. DMAE is known to tighten and firm the skin and reduce fine lines and wrinkles. This anti-ageing water formulation contains zero calories, zero sugar and most importantly apparently has a great taste.

www.foodbev.com/beverage Issue 69 - September 2009

Strengthening heart, brain and joint functions it improves skin appearance and delivers antioxidant and anti-inflammatory support.

NEWS 27

Ingredients

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Nutrient Profiling in the EU The Beneo-Group, consisting of Beneo-Orafti, Beneo-Palatinit and Beneo-Remy, has seen an increase in major food producers developing product concepts to meet the proposed EU Nutrient Profiles regulations. Head of Food Application Technology Rudy Wouters, explains: “We have seen a shift in thinking as major food producers within the industry begin to look at their product portfolios and analyse the impact that the nutrient profiles within the Claims Regulation will have on them. We have been advising not only on a range of reformulation strategies to offer reduced sugar and fat options, but also on label improvement, packaging and wording alterations to ensure conformity. Although the nutrition profiles under development

include a two year adoption period, money and time is being invested now by the major players to ensure that they are ready for a new era of nutrition and health claims.” The purpose of the EU nutrition profiling is to help consumers to make healthy choices in the context of a balanced diet. In particular, nutrient profiles will try to take account of the quantities of certain nutrients and other substances contained within food, its role, importance and contribution to the diet and its overall nutritional composition. With the EU Nutrient Profile’s focus on thresholds for sodium, saturated fat and sugars, the Beneo-Group is well placed to advise on reformulation strategies. The Group’s products

Epicor açaí immune booster Manufactured by AgroLabs, the liquid nutrition Açaí Immune Booster combines the health benefits of Embria Health Sciences’ EpiCor with the powerful açaí berry.

by anti-ageing physicians and researchers. Açaí Immune Booster is available from July 2009 at major club stores throughout the US and will be sold in select drug, grocery, and mass-market outlets.

Isomalt offer a number of choices for sugar and fat replacement in food producer’s recipe formulations. The company is also seeing an increase in demand for on-pack labelling, marketing, packaging and wording advice, as well as questions concerning country-specific regulations and patent issues.

Symrise produces Evoglass flavours in New Jersey “Symrise is now producing large scale supplies of Evoglass encapsulated flavours, the brand of glass-type matrix extrusions, from its modern facility in Teterboro, New Jersey,” announced Symrise Flavour & Nutrition North America Category Director, Donna Rosa.

This nutrient-rich ingredient is composed of vitamins, minerals, amino acids, and antioxidants. EpiCor apparently educates the immune system how to work more efficiently by providing the proper immune response to both over and under stimulation, to keep the body’s system in balance. The açaí berry, commonly called ‘the superfruit of the Amazon’ - has been used for hundreds of years to promote energy, healthy digestion and overall good health. They contain beneficial nutrients such as vitamins, anthocyanins, phytosterols and trace minerals. Açaí is also rich in fatty acids and an abundance of antioxidants, and has recently been recommended

are carbohydrates and dietary fibres, characterised by their low glycemic response, high fibre content and their support for normal glycaemia. BeneoOrafti’s dietary fibres inulin and oligofructose, BeneoRemy’s extensive range of natural rice ingredients with clean label characteristics and Beneo-Palatinit’s functional carbohydrates Palatinose and

She pointed out that Evoglass has a uniform particle size, 0.6 and 1mm, making it larger than spray dried flavours. This size, and its water solubility, provides the functionality needed in dry beverage mixes. “The shelf life of Evoglass is outstanding,” she said, “up to four years for most flavours and as long as two years for citrus flavours. The glass-type matrix allows for the creation of extremely oxygen-stable flavours that deliver excellent intensity. The Evoglass brand is dust free, with low odour and can

be made in any colour or colourless.” Symrise recently developed a sugarless version and is now offering a new, needle-shaped Evoglass for tea bags. It is suited to tea bags because its form is similar to tea leaves. The Evoglass line also features standard, sugar-free and needle-shaped products for a variety of fruit, mint and brown flavours. “Application specialists are available to work with customers to achieve targeted taste and aroma profiles,” concluded Ms Rosa.

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www.foodbev.com/beverage Issue 69 - September 2009

Stronger than yesterday Click here to subscribe One of the largest non-alcoholic drinks producers in Poland, Warsaw based Hoop International was originally founded in 1992. Following the merger with Kofola in 2008 the company changed its name to Hoop Polska and has grown from strength to strength.

oop Polska now part of the Kofola Group, originally began producing soft drinks in 1992 in Bielsk Podlaski, when it bottled 2,500 bottles per hour. Now using the slogan ‘Drinks, life, emotion’ the company produces drinks in six major beverage categories. Today, Hoop Polska manufactures and distributes carbonated and non-carbonated beverages, juice drinks, mineral water, including the brands Hoop Cola, Arctic mineral water, R20 energy drink, Paola cordials, Jupi fruit drinks and kids drinks Jupik and Jupik Aqua. In November 2008, Enterprise Investors of Poland purchased a 42.45% stake in major soft drinks maker Kofola SA (the owner of Hoop Polska) for €132 million, representing all of the group's publicly traded shares in Warsaw.

beverage innovation Managing Editor Claire Phoenix questioned Hoop Polska Marketing Director Marek Kmiecik.

beverage innovation interview What is Hoop’s current position in Poland? Hoop Polska currently ranks fifth on the Polish beverage market considered as a whole. According to Nielsen, our market share for 2008 reached 5.3% in terms of sales value. Although this does not take into account private label sales which for us is a major part of the business. Our brands are in all beverage categories: colas, waters, fruit beverages, beverages for children, energy drinks, syrups, and ice teas. Hoop Cola is number three on the Polish market - the only competitors being Coca-Cola and Pepsi-Cola. Jupik Classic and Jupik Aqua are the first flavoured kids

waters with sports caps in the Polish market. They have won many awards including a water innovation award and the Polish FMCG Oscar. Jupi fruit drinks are packaged in a contemporary bottle and have no artificial colours or flavours. The delicious Paola Fruit syrups are traditionally prepared ‘according to grandmother’s recipes’ while R20 is an innovative energy drink, the first in Poland to offer flavour variations. Our Arctic water has been certified by the Swiss institute Labour Veritas, and is packaged in a striking sports cap bottle with flavour variants. What was the thinking behind the merger? Kofola, with its fruit beverages and beverages for children (Jupi and Jupik), has been present on the Polish market since 2003. The merger with Hoop, a company holding a strong

Marek Kmiecik position on the Polish market, created conditions for a further rapid increase of market share, notably in the product categories of cola, energy drinks, cordials and mineral water which Kofola did not sell in Poland before the merger. These are products which are already successfully marketed in the Czech Republic and Slovakia. So now we have six major brand in six major beverage categories with Hoop Cola, Arctic Water, Paola Syrups, R20 energy drinks, Jupik and Jupik Aqua kids drinks and Jupi non-carbonated drinks.

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How do you see Hoop progressing over the next five years?

What are the company’s greatest strengths - certain brands, or a mindset?

We intend to focus our resources and activities on the six major brands in six major beverage categories. And we hope to consistently increase our market share. Our plan for the near future is to secure a place among the top three market players in each of these six major categories.

In the second half of 2009, we began the process of optimising our portfolio and redefined our strategy to focus on strengthening the position of the key brands in order to make them resilient brands that offer good prospects for the future. We reduced ineffective SKUs with low margins or with low sales. We have focused on brands with marketing potential, defining the brands in their categories. Whereas earlier the company was focused on sales but without brand orientation.

At the moment the top market players are: • In cola - Coca-Cola, Pepsi-Cola, Hoop Cola. • In water - Zywiec Zdrój (Danone), Naleczowianka (Nestlé), Cisowianka (Polskie Zdroje), • In syrups - Herbapol, Paola (Hoop Polska) • In kids drinks - Kubus (Maspex), Pysio (Agros Nova), Jupik (Hoop Polska) • In non-carbonated soft drinks – Tymbark (Maspex), Cappy (Coca-Cola), Hellena (local).

Consumers are divided between those who earn more and focus on brands, while the others turn to private label

Paola syrups How have your consumers changed over the past five years? The objectives of the new marketing strategy, launched in the second half of 2009, are to strengthen the brand positioning and to focus more on our consumers. We are now targeting the big city consumers, who are particularly active in on the go consumption. Consumer are now more demanding and more aware when looking for brands. Choosing a specific brand plays an important role and represents a consumers’ lifestyle choice. In Poland midlevel consumers are divided between those who earn more and focus on brands, while the others turn to private label.

We want their choice of our brands to be a conscious and not a random one. Also, they should be aware of the strong points of each respective product, of its target consumer group and of the reasons why it is worth trying. This is especially critical now that private label is growing at the expense of mid-priced products, where our brands belonged until recently. What have been the highs and lows along your path of development? Our business decisions are based on detailed consumer surveys. In addition to analysing the prevailing consumer and market trends, we look into the needs of individual target groups. We watch other markets. This allows us to identify new areas of demand and introduce innovative products to meet that demand. This is the only way to achieve competitive edge. Obviously the merger with Kofola and changes in the second part of 2008 were milestones in the development of the company. Kofola brought to Hoop Polska not only know-

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COVER STORY 31

Stronger than yesterday Click here to subscribe how and new technological solutions, but also its mission and vision. Another significant event in the company history was our new investor Enterprise Investors fund.

We are also proud of the Jupik brand, which belongs to the category of children’s drinks. It has gained popularity with young consumers and Jupik Aqua was named the Best Children’s Concept worldwide in the category of flavoured waters at the 2008 water innovation Awards. We also place great hopes on another innovative product we are marketing - R20, which is the first energy drink on the Polish market available in three flavours, sold in modern bottles with shrink sleeve labels.

As we approach this year’s drinktec - in which technological equipment is Hoop Polska most interested? As the part of Kofola Group, Hoop in Poland, uses state of the art production technologies. We co-operate with the best suppliers of production lines and production components, such as flavourings.

In which countries are Hoop products sold?

We currently produce our products on Sidel, KHS and Krones lines.

We naturally focus on the Polish market, but our products are also sold in US, Canada, Germany and Scandinavia.

We plan to further restructure our production, invest in an aseptic line with ongoing plans to modernise our plants. Of which brand developments is the company most proud? Among our six key brands, we have several achievements of which to be proud: Hoop Cola in the category of cola flavoured drinks, Arctic in the category of mineral waters, Paola in the category of syrups, Jupik in the category of children’s drinks,

Where next? Where do you hope to go from here? Marketing Director Marek Kmiecik with the R20 range which contains caffeine, taurine and vitamins. It is available in three flavours: regular (basic level), cherry/açaí (red level) and lemon/ guava (yellow level) Jupi in the category of fruit juices and R20 in the category of energy drinks. However, the brand which deserves particular attention is Hoop Cola. After

its repositioning in the second half of 2009, it has become the fastest growing brand in the category of cola flavoured beverages.

The consumers and their informed choices are at the very top of our priority list. Operating in such a fast developing market, we need to keep up with the changing trends, but also - as one of that market’s major players - to co-create it. Since innovation is a prerequisite for that, our objective is to remain innovative.

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Sustainable packaging

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Page 36

Page 39

Page 42

Cartonboard and carton industry experts look to the future

Orangina Schweppes saves on water, energy and packaging

Packaging expert Sterling Anthony on decision making with PET

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Page 40

Launch of Ecotainer compostable cup

Page 43

Chris Dow on Closed Loop Recycling

WRAP: Recession resistant recycling

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Page 41

Biodegradable packaging or sustainable solution? Jan Switten speaks out on biopolymers

Ball Packaging offers lightweight can ends

Practical moves in packaging such as bottle and can lightweighting, increased carton recycling and new moves in recycled glass and rPET are growing alongside scientific developments in biopolymers - aiming for the perfect biodegradable bottle. This is a pioneering era with numerous forward thinking companies looking at ways to protect the planet from container detritus, ways to protect drinks from degradation and at the same time look after the all important bottom line.

ÂŠ beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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SPECIAL REPORT 35

Sustainable packaging

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Comprehensive future for cartons How are export markets doing? FR: A small number of European cartonboard producers serve markets outside Europe. These suppliers are seeing a decline for virgin and recycled fibre cartonboard. The higher qualities supplied from Europe help business, with prices which are in many cases better than local. It seems that 'the bottom has been reached' and a more regular purchasing pattern can be expected. Franz Rappold

Dynamic innovation in the supply chain and understood product sustainability continues to give cartons market advantages. Franz Rappold (FR), Board Member at Mayr-Melnhof Karton and President of CEPI Cartonboard (European Association of Cartonboard Manufacturers), and Per Lundeen (PL), President and CEO at A&R Carton and President of ECMA (European Cartonmakers Association) look confidently into a sustainable future. What impact is the financial crisis having on the cartonboard market in Europe? FR: The demand for cartonboard and boxes is declining, varying by region and end use. A close co-operation between the cartonboard and the carton industry is needed to reflect supply chain demand. With over 50% of carton use in the food sector, is this area holding up better than others? PL: Food and non-food, covering basic needs, seems to be less affected than other non-food sectors which probably makes the folding carton sector less sensitive to the current situation than other packaging materials. It is still difficult to judge due to emptying of stocks for all products in the supply chain.

Innovation has always been key to break into new markets. What new markets do you think can be accessed? PL: Our customers are looking for innovation in packaging and this continues to be a good driver to differentiate and grow sales. We can see that interest is still increasing for innovation. Raw material markets have been volatile. Do you see this continuing or do you think some stability will return? FR: The development of raw materials for cartonboard production - be it virgin fibre or recovered fibre - is volatile. Recent months have shown significant changes, for example energy. While fibre prices came down towards the end of 2008, stabilised and are now moving up again, we see energy costs

on a relatively stable high level, particularly natural gas. The cartonboard industry has responded to the converters and to the supply chain with more attractive prices complying with the request of lower packaging costs from the entire supply chain. We cannot predict the cost development beyond mid year. Are you optimistic about the future of cartonboard/carton sales in the next 12–24 months? FR: We would be 'bad managers' if we would not see opportunities in these difficult times, but in the same way we do not ignore the threats. Clever marketing based on a close dialogue with the entire supply chain is the name of the game. Cartonboard producers and cartonboard converters who can offer clever packaging and transport logistic solutions on a Pan-European basis are definitely in a better position. Consistent supply, consistent quality, competent marketing and sales teams will

Current environmental issues for Elopak • Push for political action for real cuts in CO2 emission for the upcoming Summit in Copenhagen • Green innovations on board improvements for reduced CO2 • Development of WWF climate savers partnership and goal to reduce C02 by 15% by the end of 2010 • Ensure traceability of wood products to responsibly managed forests through certification according to FSC and PEFC

guarantee a competitive edge and offer a ‘USP‘ versus other packaging sectors. Indeed, we feel positive for the period following the present stagnation, and believe after consolidation, the market will grow. In packaging the market seems to be moving towards efficiency and sustainability. Do you see cartonboard and folding cartons well prepared for growth after the crisis? PL: Carton is made from wood - a renewable material - and has a low environmental impact compared to other materials. Carbon is stored in the wood when trees grow and remains in the material until it is eventually incinerated and recovered as energy. The material can also be recycled and reused up to seven times before the fibres wear out. When forests are managed in a sustainable manner, carton is a sustainable packaging choice. Current lifecycle analyses show that carton is superior to other packaging solutions when it comes to CO2. Future analyses will show carton in an even more favorable light if they include biogenic carbon sequestration in the material - a project that the industry organisation, ECMA, is currently working on.

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Ecotainer Compostable Cold Cup This May, International Paper announced a partnership with Coca-Cola in conjunction with the launch of its new cold cup. The company also announced it has sold one billion ecotainer cups and containers since the brand‘s market entry. “At International Paper, we are committed to delivering the innovative products our customers want and need while ensuring the responsible stewardship of natural resources today and for generations to come,” said John Faraci, Chairman and CEO, International Paper. “We are excited to partner with Coca-Cola on the national launch of our ecotainer compostable paper cup specifically created for soft

drinks and designed with the environment in mind.” Ecotainer products are made from renewable resources, are commercially compostable and have a smaller environmental footprint than comparable products. They meet the ASTM D6400 standard for compostability and are certified by the Biodegradabilty Products Institute (BPI). They are made from renewable resources including trees sourced from responsibly managed forests as certified to the Sustainable Forestry Initiative standard. Rather than use a petroleumbased liner, ecotainer products are coated with a plant-based moisture barrier made from Ingeo by NatureWorks.

Because of this unique lining, the ecotainer cold cup can be commercially composted with food waste, which can help reduce the amount of material going to landfill.

The national roll-out of the Coca-Cola ecotainer cold cup across the USA, expands access to the cup, which will also be available shortly as a stock print or with customised artwork.

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SPECIAL REPORT 37

Sustainable packaging

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Biopolymers - biodegradable packaging or sustainable solution? Jan Switten, consulting and training in plastics and packaging, F-Saint-Louis, and member of InnNet Partners

Renewable raw materials Cellulose accetate rubber Bio-PE, Bio-PA, Bio-PUR

Starch Starch mixtures Polyhydroxyalkanoate Polylactic

Not degradable

Based on renewable raw materials

Degradable Polyethylene Polypropylene PVC

Polycaprolacton Polyvinyl alcohol Polyester

Degradable

Fossil raw materials

Biopolymers are playing a greater role in the packaging world. It is the hot topic of conversation with some applications being developed but research is showing many to be unsuitable as a replacement for oil based plastics. In Europe the norm EN 13432 is used to define the compostability of biomaterials. Recently, Wetlands biosciences has developed some devices to automate the testing

of the decomposition (release of CO2) (Umic LAB1) and the measurement of the left over fragments (Umic LAB2). However the so called Green Polyethylenes produced from sugar cane via ethanol are not biodegradable but are produced from renewable raw materials. More common are the degradable products based on starch (corn, potatoes etc). In this category, products such

as Biolice (Limagrain), Bioplast (Biotec), Plantic, Solanyl (Rodenburrg Bioplastics), Biopar (Biop) are found. All materials in these polymers are EN13432 certified and can be processed into film or injection molded parts. The mechanical properties in general do not allow for use in higher performance packaging. More developed are starch modified products such as Mater-Bi (Novamont). High grade polymers can be extruded into film (cast or blown), bottles, thermoformed and injection molded. The material remains elastic even at temperatures below 0°C. Applications here are for shopping bags, agricultural film, thermoformed trays and beakers for food packaging and injection molded articles. The material can be composted under household conditions. One of the most well known polymers is Polylactic acid (PLA) produced mainly by

NatureWorks (Ingeo) however several other players have begun production in Europe and Asia. PLA is a strong material with good properties and the look of APET (glossy and transparent) however the heat resistance is low (max 45°C) which makes it unsuitable for many applications. The material can be bioriented and when treated with SiOx has barrier application potential. Recent efforts have been made (Tianan Biologic) to valuate agricultural waste by microbacterial fermentation to Polyhydroxy alkanoates (PHA). After conversion to glucose, microbes transform this glucose plus a small amount of propionic acid to PHBV polymer (Polyhydroxy butayrate valerate). Because of the versatility of this product these developments are extremely promising in the development of new biodegradable materials. Innovia has developed a range of degradable materials

Today around 75 companies are members of European Bioplastics. Its members produce, refine and distribute bioplastics that are biobased, biodegradable or both. The new board comprises from left: Harald Kaeb, Philipp Depireux, Erika Mink, Jens Hamprecht, Francesco Degli-Innocenti, Andy Sweetman (Chairman), Joeran Reske and Hasso von Pogrell © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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based on wood pulp which are compostable under all circumstances. In Scandinavia, biopolymers in development are Chitosan (based on waste from the fish industry) and Xylopane (based on waste from wood industry.) Since most biomaterials do not have the desired properties, several attempts have been made to improve them by blending with other fossil or biobased products: Purac is developing stereo isomers from PLA which increases mechanical and thermal properties.

BASF has developed Ecoflex to blend with PLA or other biopolymers in order to adapt the mechanical properties. (Proprietary blends of Ecoflex with PLA are named Ecovio) DuPont is developing materials as Biomax based on renewable raw materials (PDO technology) Several other companies are investing large amounts in developing biomaterials. It has taken over 50 years to develop present fossil polymers so it is likely that biopolymers will also have a similarly bright future in time.

Orangina Schweppes saves on water energy and packaging Schweppes Spain has changed the composition of the compound used in its crown caps to eliminate the PVC component. The introduction of this more recyclable component has resulted in 740 tonnes less PVC in the market. The Orangina Schweppes Group has continued to reduce the weight of its plastic bottles - using 400 tonnes less plastic in 2008. And has reduced the label size on its bottles, saving 2.5 tonnes of plastic a year. The Orangina Schweppes Group in Spain has installed a system to reuse water from the juice concentration process. Juice evaporators produce 12,000 litres of water/hour at around 50ºC. In the past, this water was rejected and sent for purification but is now being reused for orange peel extraction and fruit washing. The company saves 100,000 litres of reverse osmosis water a day as a result with just 15% of rejected water with a high salt content. This vegetal water saves the energy necessary to heat 100,000 litres of water a day from 15ºC to 45ºC. It also saves 150,000 litres of well water a day, previously used for fruit washing. A system has also been installed to recover water used to defrost the cooling evaporators in the concentrate plant, which was previously used only once before being sent for purification. This recovered water is now reused many times saving 50,000 litres of water a day. In Orleans, Orangina Schweppes has installed a system which reduced water consumption by 30 million litres in 2008.

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SPECIAL REPORT 39

Sustainable packaging

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Closed Loop Recycling standards the URRC UnPET process completely removes the outside layer of PET flake via a solid-solid reaction with caustic soda taking two hours at 200oc. In contrast, HDPE is treated with Vacurema technology (high temperature - low pressure) by which the flake is heated to over 120oc for 1.5 hours to melt and eliminate contamination. It is then extruded, filtered, pelletised and cooled.

Chris Dow

Facilities for the creation of recycled or rPET are growing across the globe, although still in very small numbers at present. Chris Dow of the company Closed Loop Recycling spoke at the UK Soft Drinks Congress held in London earlier this year. At the Dagenham Closed Loop plant 35,000 tonnes per year is processed. Operational 24 hours a day it grades and supercleans PET and HDPE to US FDA standards for food contact material.

The challenges in bottle recycling are PVC, labels and sleeves, silicone rubber on sports caps, metals contained in trigger packs and closures and HDPE detergent containers. All

Recycling 1 tonne of bottles saves up to 1.5 tonnes of CO2

of which have to be eliminated from the process. The perfect bottle is clear or light blue PET, or coloured HDPE for non food products with minimal adhesive use. It is suitable for optical sorting and sink float separation. “The quality of the finished material is so much better than it used to be but trying to make sure it gets back to the

manufacturers is a challenge,” he said. “I‘m working with councils and waste companies to get enough bottles too.” “Setting up the Dagenham plant was a big risk but there are now two more plants coming up. Labels and sleeves need to be worked on so that they separate easily. And PLA is a problem as it is undetectable and in certain applications it works but in bottles it does not.”

Packaging buyers increasingly require carbon footprint reductions and using recycled content in a plastic bottle can significantly reduce its carbon footprint. Recycling 1 tonne of bottles saves up to 1.5 tonnes of carbon dioxide. The waste PET goes through various processes in the recycling plant including: dry cleaning, optical sorting, manual sorting, followed by granulation, washing, flake separation and finally decontamination. At the colour and laser flake sorting stage coloured flakes, other polymers, wood, silicon and contaminants are removed by a laser sorter which analyses 840,000 spectra per second. At the decontamination stage, to meet all EU and US FDA © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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CDL can ends offer lightweighting Earlier this year Coca-Cola converted a filling line for beverage cans at its Belgian site in Ghent to handle the new CDL+ can end from Ball Packaging Europe. The CDL+ can end scores against the standard can end in respect of low material consumption and low weight. The original Coca-Cola brands in this new packaging will initially be sold through retailers in the Benelux countries. Ball Packaging Europe is also working to reduce the can wall thickness to improve the environmental friendliness of the beverage can even further. Coca-Cola is now able to sell its internationally popular soft drinks in cans with the lighter CDL+ end in Belgium, the Netherlands and Luxembourg. A second CocaCola filling line in Marseilles was converted to supply the market in Southern France. Thanks to its low thickness, the CDL+ can end is able to boast material savings of up to 10% compared to conventional can ends. This is achieved by using a smaller aluminium disk, the socalled blank. The production of the lighter weight CDL+ can end enhances the already excellent environmental properties of beverage cans. Resource-saving: Cans are becoming lighter. “Today we require increasingly less steel and aluminium to package the

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same amount of beverages while still retaining our high quality standards. For example, our 500ml aluminium can now weighs 33% less than in 1995,” explains Rob Miles. "Assuming that we are able to reduce the weight of our 500ml aluminium can by a further 5% and use the new CDL+ can end, we would be able to reduce CO2 emissions by around 285 tonnes based on an output of some 50 billion cans.“ Since September, the Ball CDL+ can end has been produced on a commercial scale at the Ball plant in Deeside, United Kingdom. The current capacity based on one can end press is 750 million can ends per year. The second can end press was scheduled to be commissioned in May 2009 - raising this year's capacity to around 1.1 billion. As from 2010, the can maker anticipates an annual production capacity of 1.5 billion can ends. Cans are totally recyclable and may reappear on supermarket shelves again as a new product within 60 days. Beverage can recycling saves up to 95% of the energy which is required to produce virgin material. Consequently, CO2 emissions are also reduced by up to 95%. Ball will update stakeholders on the company’s progress in its next sustainability report in May 2010.

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Sustainable packaging

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Decision making when it comes to PET Before becoming a packaging consultant, Sterling Anthony worked for Fortune 500 food, healthcare and automotive companies, and has taught packaging at a university level. Thanks mostly to deposits on beverage bottles, PET is the most recycled plastic. Still, a sizable tonnage of PET in all forms is landfilled. Therefore, choosing PET is not an automatic “pass” to sustainability. There's also its petrochemical origins to consider. Ironically, the existing recycling infrastructure for PET - modest though it might be - is part protection against competition from bioplastics, particularly PLA, polylactic acid. Bioplastics' resemblance to PET can cause it to be misplaced into the PET recycling stream and contaminate it. There’s probably not a packaging professional who is unaware that polyethylene terephthalate (PET) dominates the categories of nonalcoholic beverages. What’s less diffused is awareness that PET issues - for better or for worse - extend beyond beverages and carry ramifications for many consumer packaged goods. It requires that potentially impacted packaging professionals have a fundamental knowledge of the properties and applications of PET and of its impending developments.

Reciting the alphabet By family, PET is a polyester, a polymer formed by the reaction of an acid and a base, in this case terephthalic acid and ethylene glycol. The basic properties of PET can be modified by changing the number and proportions of acids and bases as well as by varying the parameters of the manufacturing process.

APET (amorphous polyethylene terephthalate) has high clarity, the closest to glass of any polymer. Amorphous describes an arrangement of molecular chains that is random - rather than in structured alignment which accounts for its clarity.

thermoforming; or CPET because you need microwavability. It's improving upon that basic decision that helps justify your salary. In short, you should strive for innovation, not just for its own sake, but aligned with the core persona of your brand.

PETG (polyethylene terephthalate glycol), being amorphous, also has clarity. The addition of the modifying glycol imparts increased melt strength.

If the application involves a rigid primary package, there is a modest probablility that PET or one of its copolyers deserves to be considered.

CPET (crystallised polyethylene terephthalate) has undergone crystallisation - a structured alignment of the molecular chains. Typically opaque it has increased temperature tolerance, from freezer to oven temperatures.

That generalisation, however, should not be misinterpreted as advocating PET; for in many possible scenarios, PET is not the ideal choice.

A complicating issue is whether to divulge the percent of rPET within the package Decision making These examples show how the term ‘commodity’ is misapplied in reference to packaging material: no matter how seemingly standard a material, modifications, present or potential should be considered. The objective should always be to optimise the match between material properties and end-user applications. A straightforward part of the decision might be deciding on: APET because you want the product presented in glass-like clarity; or PETG because you require deep-draw

Remember rPET rPET (recycled polyethylene terephthalate), for all intents and purposes, comprises reprocessed beverage bottles. Packaging applications - versus textiles, carpeting, strapping, etc - are overwhelmingly bottles and thermoform sheets. Assuming that recycled materials can produce environmental benefits, equally important is that they can yield commercial benefits. RPET should make good business sense. Achieving that aim requires three interrelated things: 1. It adds to the packager's reputation as environmentally conscientious. 2. The reputation favourably influences consumer purchase behavior. 3. There must be no sacrifice in quality, performance, aesthetics, or convenience. Implied in all of this is an established package research and development framework. Also needed is a communications strategy that effectively informs the consumer of the recycled

Sterling Anthony nature of the package. A complicating issue is whether to divulge the percent of rPET within the package. Coextrusion technology allows rPET to be combined with virgin content, even sandwiching it when direct product contact is undesirable. For example, if the label announces 35% recycled content, does it expose itself to one-upmanship by another that boasts a greater percent content? Recyclability has not shielded bottled water from withering environmental attacks. Lately, bottled water has drawn safety concerns regarding the advisability of leaving it inside a hot car or other locations of elevated temperatures. The feared result is the leaching of carcinogenic agents from the package into the water. The lesson here is that a higher profile material is a natural target of detractors, wrongheaded though some might be. That’s worrisome enough for packagers, but in this era of instant communications, such attacks can quickly become viral, and indict other packaging through guilt by association. In all, staying abreast of the PET front is the best insurance that PET projects don’t turn into PET problems.

“Copyright 2009 Summit Publishing Company. All rights reserved. This article from the July 2009 issue of PACKAGING WORLD Magazine (www.packworld.com) is reprinted by permission of Summit Publishing Company. PACKAGING WORLD is a registered trademark of Summit Publishing Company.” www.greenerpackage.com © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Reduce, re-use, recycle: WRAP Orwak Commercial Director Martin Hewitt As everyone knows, the ‘three Rs’ - reduce, reuse and recycle - are central to any waste management policy but as commodity prices fall we should also be thinking in terms of ‘recession resistant recycling.’

Despite the predictions of some commentators, the market for recyclables is certainly not dead and a robust recycling system is an asset for any company, both environmentally and financially.

No one can fail to notice the rapid increase in the cost of waste. What was once a small and often accepted cost has grown as a result of environmental pressures, market dynamics and the landfill tax.

Building a waste management and recycling policy that can withstand the somewhat volatile commodity market need not be a complex or high-investment strategy: investing in waste handling equipment such as balers, compactors and shredders, could prove to be a sound investment.

This change of mindset puts a whole new emphasis and focus on waste and immediately encourages better management. Each year, 510,000 tonnes of plastic bottles enter the UK’s waste stream according to the Waste & Resources Action Programme (WRAP). This suggests that more than 12 million plastic bottles enter our waste stream every year given that the average 2 litre bottle weighs 40g. One issue surrounding the recycling of Polyethylene terephthalate (PET) bottles is that they take up so much space and are extremely difficult to compact or bale. Their tendency to ‘bounce back’ means that even relatively small volumes would occupy a large amount of space.

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PHS Group has introduced a new range of machines designed to compact and bale cans and PET bottles; stackable bales containing up to 500 cans and 650 bottles is easily achievable and delivers a ratio of 10:1. Many larger equipment suppliers offer an all-inclusive rental price which allows companies to enjoy the benefits without the need to find the initial investment. You don’t need to study the daily commodity prices to understand the market. All you need to do is recognise that recyclers want high grade, segregated and clean material.

SPECIAL REPORT 43

Smoothie success story Click here to subscribe In some markets smoothies have been the success story of this decade in others they have suffered complete rejection by consumers. beverage innovation takes a look at Naked Juice in the USA and UK based M&S where new moves with fruit have brought about some juicy results. Claire Phoenix interviewed General Manager of Naked Juice Mikel Durham. When and where did Naked launch and what was the thinking behind the brand? The Naked Juice story began in 1983 when a young man wowed thirsty beachgoers by serving his juices towel-to-towel on the beaches of Santa Monica, California. Waking up early to seek out only the freshest fruits and vegetables in the produce markets of Los Angeles, the home-squeezed and blended his creations before heading to the beach with his juices and a backpack full of ice. His efforts brought forth rave reviews. Naked Juice caught on commercially with a small account in a grocery store right off of the beach, then more stores in town, then all over Los Angeles. The second

market for Naked Juice was San Diego, solidifying its Southern California roots. More than two decades later, Naked Juice is a national brand that still employs the ideals it was founded on and is still based in Los Angeles.

The Naked Juice brand and name is more than just catchy - it’s who we are The Naked Juice brand and name is more than just catchy it’s who we are. The word ‘naked’ hinges on being all-natural, what-you-see-is-what-you get. We promise to ourselves and our consumers that we’ll only use the best bare-naked fruits for

our juices and juice smoothies and never add any sugar or preservatives. Muddling up our pristine fruit with those additives really isn’t Naked! What have been the highs and lows along the way? Naked Juice has been a leading innovator throughout our history and we’ve had many exciting firsts and highs: • We were the first company in North America to introduce a 100% juice with probiotics and prebiotics - Naked Juice Probiotic. • We were the first US-based juice company to team-up with Rainforest Alliance and we now only use bananas that certified as sustainably grown by Rainforest Alliance. • And in July 2009, we became the first nationally-distributed brand to transition to 100% post-

consumer recycled plastic bottles - the Naked reNEWabottle. All of these achievements are part of our ongoing commitment to sustainability and quality in everything we do. In terms of lows, we’re an optimistic brand so we take what we’ve learned and keep moving forward! Naked has always been aware of changing consumer thinking - as with the recent Rainforest Alliance agreement. How will this work and what benefits does this bring? Naked Juice became the first U.S. based juice company to team up with the Rainforest Alliance for sustainable fruit procurement in April 2009. Consumers can now find the Rainforest Alliance Certified seal included on all Naked Juice products containing bananas, which are found in 80% of Naked Juice products. These bananas are sustainably grown on Rainforest Alliance Certified farms that meet the following criteria: • Environmental: growing products in a way that protects the environment • Social: improving conditions for agricultural workers • Economic: implementing better business practices By teaming up with Rainforest Alliance, we are supporting their efforts to ensure sustainable livelihoods for people, while protecting wildlife and the environment. Combined with our transition to 100% postconsumer recycled PET bottles and our move later this year to a state-of-the-art facility designed to meet the criteria for LEED certification, Naked Juice is working to offering a more ecoconscious juice to consumers.

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Click here to subscribe © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

Where does Naked stand in the US smoothie sector. Who are your rivals and how do you differentiate? Naked Juice continues to be both the leading innovator and the fastest-growing company in the super-premium juice category. We offer a wide range of unique products including Naked Juice Probiotic and our hugely popular Superfood line of 100% juice smoothies. These ‘Machine’ flavours (Açaí Machine, Blue Machine, Gold Machine, Green Machine, Power C-Machine and Red Machine) include healthy boosts such as vitamins, minerals and herbs to revive, renew and maintain immunity. Naked Juice is truly different from the many juice beverage choices available to consumers because we use only the best bare naked fruits in all of our juices. You may

www.foodbev.com/beverage Issue 69 - September 2009

see other juices with evaporated cane juice or organic cane juice don’t be fooled by those. We never add sugar to our products and never will. It goes back to our brand promise: • All natural - made from the best bare-naked fruit and boosts • 100% juices, fruit juice smoothies and protein smoothies • No added sugar or preservatives - ever • Over three servings of fruit in every 15.2oz bottle - that’s over a pound of fruit in every bottle! What’s next for Naked - new flavours, more ethical initiatives or a move into Europe? We always have a number of exciting new initiatives brewing! Our blend masters are always working on delicious

new flavours. In August we introduced two new additions to our Protein Zone line - Mango and Double Berry. We’ve also recently begun offering Chai Spiced Cider, a 100% apple juice with a magical blend of Indian chai spices that’s perfect for the fall and holiday months. Currently in the United Kingdom, consumers can find Naked Juice at Waitrose, Whole Foods Market and Starbucks. We are always looking forward to opportunities to increase distribution and hope to continue expanding our fan base in Europe. As I’ve mentioned, Naked Juice is committed to being kind to mother earth through sustainable sourcing, manufacturing, packaging as well as partnerships, so we plan to continue on our journey towards becoming a more sustainable company.

FOCUS 45

Smoothie success story Achieving great tasting functional smoothies

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Claire Phoenix interviews Sylvia Griffin, M&S Product Developer in juice, smoothies and soft drinks, beer, lager, cider and spirits! What was the prompt to develop this range? Consumer demand or an awareness of functional drinks in the marketplace?

Can you explain the flavours and ingredients chosen and why they meet the needs of consumers today?

The functional range was developed across foods in recognition of a growing trend towards functional foods, typified by, for example, probiotics which we have used for some years now in dairy and in smoothies. We researched through travel and talking to our customers, to identify their needs and reaction to our concepts, and our nutritionist gave us clear guidelines to follow in terms of the areas to target where we could make a clear claim. For example, bone health, gut health, heart health.

The range chosen includes three juices, two smoothies and two revitalising drinks. We chose the

46 FOCUS

fruit combinations and ingredients for their natural functionality, their flavours, and first and foremost a combination that makes a truly great tasting product. In this particular smoothie we love the thick and textured quality achieved through adding date puree and oats to the dairy base. Smoothies are often consumed as meal replacements such as breakfast on the go and this is a very filling smoothie. The functionality of adding Omega-3, calcium and vitamin D enhances the dairy credentials and these are all tasteless in the final blend. The claims are clearly stated for probiotics, Omega-3, vitamin D and calcium per 250ml serving and as a percentage of RDA.

What were the tricky points in their development? Allergen handling in the factory such as the Omega-3 and ensuring viability to end of shelf life. And the high points - the time that you punched the air with satisfaction? Achieving a truly delicious, and different drink that customers love. Where do you plan to move next in the smoothie category? Possibly more functional NPD, still to be confirmed.

www.foodbev.com/beverage Issue 69 - September 2009

Ingredients in action

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Malt - adding flavour and colour Beverage innovation Editor Claire Phoenix asked Muntons Manufacturing and Technical Director Nigel Davies to explain the use of malt to give both flavour and colour in natural soft drinks innovation. the product into a viscous syrup which is easy to store, transport and use. Companies can then dilute it into their process. How does malt work as a flavour enhancer?

Nigel Davies

What are the main reasons for using malt in non alcoholic drinks? It is used either directly as malt or as an extract of malt to give a full malt flavour, add colour and sometimes texture or to balance or enhance flavours already present. Applications are in drinks such as fruit drinks and colas or other malt based dairy drinks. Often people don’t recognise where there is a malt flavour until they are reminded that it is a key flavour in such products as Maltesers confectionary or malted milk biscuits, and of course in beer. In beer, crystal malt, made by stewing and roasting malt rather than just drying it, is used to add a rich fruity flavour and enhance toffee notes and being nutrition rich is also being used in sports and energy and meal replacement cereal drinks. How do you add malt into the process? Malt is produced by germinating good quality barley for four days and then kilning it to develop a characteristic malty flavour and colour. To make malt extract, which is the product we sell most for beverage applications other than beer, we take the malt and run it through an extraction process that is similar to the start of brewing, but then most of the water is removed by evaporation leaving just 20%. This makes

Essentially malt is a complementary flavour to many natural sweet, toffee and chocolate type flavours and because of its textural properties can often mimic or highlight those flavours. The most usual malt for flavour enhancement is roast crystal malt which has been stewed during roasting to make crystallised sugar from the starch inside the malt. Levels as high as 10% are used in beer as malt, but the product can again be made into an equivalent malt extract. We can also concentrate flavours and colours in the malt extract via ultrafiltration that removes even more water - this gives a very dark product which is often only used in small amounts. In soft drinks such as cola this is frequently used as a caramel replacement, as malt is a natural product and therefore has no undesirable e-numbers. How is it used in functional drinks? One of the biggest users of malt in this category are the malted

hot drinks like Horlicks and other own label versions that we manufacture. Malt extract is in this case blended with dried milk powders, vitamins and fats to create a nutritionally enhanced drink. There is great potential here for further development with healthy fats such as Omega-3. These extracts are dried in our spray driers to result in a very fine powder. It is sometimes more appropriate to dry extract in our vacuum band drier which is a large vacuum vessel through which the product flows on bands, drying as it moves along and finally being milled to a fine powder. A lot of this product is sold to Asia where it is added to tea, to enhance flavour or as a healthy substitute for sugar, or sold as a powder in its own right to be added directly to hot water or milk or soy based products. Some time ago we started to produce malt flavour extracts for use in frappucino style drinks and are now working with some of the big franchises where dried malt extract is a great complementary flavour for coffee based drinks. What are the health benefits of malt? Malt naturally contains high levels of vitamin B12 which is often recommended as a memory enhancer and also Folic Acid which aids bone health.

Recent studies at King’s College London and the University of Cambridge have shown malt’s ability to reverse osteoporosis when made into beer. More could be made of this because some suggestions are that just half a pint of beer a day could dramatically reverse the effects of osteoporosis in some women. The issue is sometimes that ladies may not like the traditional beer flavours. There are however a good range of light fruit flavoured beers that taste of raspberry, cranberry or strawberry and these may be more acceptable forms of beer for those preferring less bitter tastes. In what formats is malt extract sold? We sell anything from 15kg containers to 1 tonne containers and then 30 tonne tankers which go all over the world. Why do companies choose to use malt extract? It is easy to store, has already been processed to make a clear flavour rich extract and has good buffering properties for stabilising drinks with a pH between 5.5-6. It also modulates texture and colour in many instances. We saw a step up in demand for use of extract to produce low and no alcohol products seven to eight years ago from the Japanese market making Happoshu beers and it has stayed reasonably high ever since.

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www.foodbev.com/beverage Issue 69 - September 2009

Brand labelling

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Creating emotional brand magnetism Mark Artus (top right) is CEO of new agency 1HQ, which offers the double attraction of brand design along with new moves in PR for introducing a brand into the marketplace. His experience with Fitch involved working on Georgia Coffee in Asia, and designing packaging for Twinings - the oldest drinks brand in the world. “In the past it was all about strong front end research and strategy, in future we will have to combine both the logistics and the creative side.” Colleague and drinks expert, Karen Connell (right) has worked with Coca-Cola and Cadbury Schweppes and overseen the launch of Dr Pepper into Russia as well as working in the US with Beverage Partners Worldwide. “Our creatives are now up to speed on growth drivers - we are combining both the design field and business consulting,” she explained. Managing Editor Claire Phoenix asked them about labelling as a means to pick up and purchase power. Many beverage manufacturers have seen a crash in consumer confidence brought on by the recession - what is the way forward from this? People are not going out so much, so we are seeing declining sales in pubs and clubs. The

off trade is becoming more important and we need to look at alternative routes to market. Supermarkets offer lower trade margins and can mean either mass distribution or mass rejection. Gyms and clubs where word of mouth is stronger are becoming more important.

So how do you deliver on your brand’s emotional appeal? It is very hard for some of the giant manufacturers to create a position for a new brand in a mass market, as consumers are more sceptical and are looking for something tailored. It can be

done though - take Relentless for example - you can identify the brand’s heart through the slogan ‘No half measures’ but you are not going to reach its core audience through the major supermarkets. Kids don’t shop particularly in Tesco or Sainsburys so where are you

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www.foodbev.com/beverage Issue 69 - September 2009

going to site that? The answer is having a senior brand team set outside The Coca-Cola Company (TCCC) - which operates in a silo with the brand at its heart - and so is not held back by a long decision making process. TCCC launched Coke Blak after the joint venture with Beverage Partners Worldwide as they were concerned that a coffee cola could be forthcoming and wanted to get in first. Not so much a brand extension as a sales prevention strategy.

course we did not want to change the iconic bottle shape so the whole idea hangs on that, with the label hanging like a tomato on the vine and the bottles presented on shelf in a cardboard tray resembling a tomato crate all tying into its natural heritage.

What do you see as the new moves in packaging and labelling? I think we are looking at innovation in a more rounded way - the whole delivery of a product making life easier for

the consumer. Take resealable cans for instance, and pouches which have plenty of surface area for conveying an emotional message and carrying necessary information. Consumers like seeing the colour of the drink so transparent

Why is innocent always given as an example of best practice? The drink here has become a friend - the label makes you chuckle. If a pitch is merely product led, ie with no brand heart - only a physical appearance - it is not going to work. innocent has marketed itself as a ‘generous’ brand and is seeing that through in every aspect of the way it operates. We are now into a switching game with new products looking for a new shelf to put it on. What about shelf stand out? The bigger brands in brighter colours may say ‘look at me’ but today’s consumer is more savvy. Over the past decade we have seen labels getting brighter and bolder - take Fanta and Sprite for instance while with a brand such as Firefly or Relentless you have to work harder for it - read and understand more, but the reward is greater. Harry and Marcus of Firefly have gone to great lengths to explain the brand idea and when you get it, you feel involved and that is key. Can you give me an example of a label you have worked on? Well it’s not a drink, but you can learn a lot looking from the label we have just designed for Heinz Tomato Ketchup (see page 52) - we took our big idea from what it stands for - tomato performance - coming up with the slogan ‘Grown not made’. Of

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INSIGHT 51

Brand labelling

PET is doing well and of course there is rPET meeting ethical demands. What do you see as the new sectors in drinks? Well there is a great deal of space still in the pub and restaurant sector for nonalcoholic drinks - and Hopper for instance has opened up a new category in the UK with the soft brew. What needs to happen is that a drink needs to have net promoters within the company before it is even released into the market. For instance there are some very exciting energy shot drinks coming onto the market and with this small

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pack space for labelling is at a premium, so the message has to be strong. Luckily there are some passionate people behind these products. Take 5 Hour energy for instance - this is a new message but one that is easy to understand and highly relevant to people today.

You may not wish to spend out on massive research but It is still worth giving a product an advocacy score: Ask the questions: Would you buy it? And why? Then mobilise the ‘why’.

Is label design always an instant success?

You will always have promoters, passives and detractors. The passives will generally be saying “I don’t know it, why should I try it.” So you need to give them a clear reason. For innocent and Apple, their advocates communicate by word of mouth - and they win followers because they do what they say they are going to do.

No, sometimes it is a slow burn. Take Firefly again - it took a few years for it to establish a following. If you can afford the expensive awareness trials it might be that you would pull too early a product that could do well. It all depends on the passion behind it and your faith in its qualities.

How are consumers changing? Right now in the midst of a global financial downturn, trust is important. People currently trust government least and their family most. We are in a world of disillusionment with a certain amount of distrust. But the upside is that people are seeing themselves as citizens with the ability to affect decisions. “We are in this together and like it or not we have a voice.” Consumers now have the power to change brands. And what about new media?

‘Grown not made’ - a position which could easily be adopted by juice companies looking to connect with consumers

We must not be too naïve when conveying a brand’s intention. Everything about a product from where it is sold

to the packaging contributes to the total message. Point of purchase persuasion needs to be more than just BOGOFs. We are looking at linking things in new ways - putting drinks with biscuits or drinks with beauty products. Brand managers looking after three, four or five brands often say they rarely get the time to think - so that’s what we do - look at products with a fresh perspective. The detergent companies are looking at products in a new way - take the Persil: ”Dirt is good” campaign. That was inspirational. And they are looking at how the product is used at different times of year - pushing the boundaries on rituals, tradition and seasonality. We are seeing a fragmentation of agencies and in these difficult times when money is tight ‘Packaging is Media’ - that is our message.

For product news, expert opinions and for product design galleries, visit © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.foodbev.com/beverage Issue 69 - September 2009

Drinktec preview

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The world of beverage innovation, processing and packaging, will meet in Munich from 14-19 September as Drinktec opens its doors at the Munich Trade Fair Centre.

Bericap meets beverage capping challenges Bericap will present solutions for weight savings - reducing neck and closure weight and so resin consumption with developments for aseptic filling, sports closures and scavenging systems for oxygen sensitive products in hall B3 on stand 130. Saving up to 28% of the resin generally used for neck and closures is the SuperShorty range for lightweight neck finish PCO 1881 with variants for beer, carbonates, still drinks and hot fill applications. Ensuring safe venting on 25 - 1 litre bottles filled with up to 4.5% CO2 all SuperShorty caps have the DoubleSeal system for safe sealing even in hot climates. SuperShorty has been perfected to ensure proper rinsing after wet decontamination on aseptic filling lines. Two more recent additions are the 35mm closure and the CSD

Eco as a lightweight alternative for carbonated products. For still water, Bericap has developed HexaLite 26 FB, for the lightweight 26mm neck finish and the HexaLite 29 FB, for a lightweight 30mm large neck finish. The company has sold many 38mm closure solutions for aseptic filling. Bottle sizes here range from 250ml to 1.5 litre. On smaller bottles a smaller diameter neck and closure makes drinking easier and reduces packaging costs. The HexaLite 33 weighs 5.1g ( 2.3g less than comparable 38mm solutions).

28mm PCO 1810, will be extended to 38mm, 2-start neck finish and to 28mm PCO 1881neck finish. The Thumb Up sports cap is now sold in a lightweight version for the lightweight neck 26mm and 29/25mm, mainly for water application. The Thumb Up 38mm for 2 and 3-start neck, is often used for isotonic drinks. Oxygen sensitive beverages such as juice or beer

challenge the PET bottle and the closure with respect to oxygen transmission. There are closure solutions with oxygen scavenger in 28mm (PCO 1810 & PCO 1881) and 38mm diameters. The in-cap oxygen scavenger absorbs the oxygen which accumulates in the headspace after filling and is able to lower the oxygen content below the starting level over time.

The design of the Push Pull Next Generation sport closure, suited to wet decontamination and hot filling has unique seal technology and so does not need an aluminum foil seal. The newly developed Next Generation sports closure for

Motan for a homogenous mix Motan will show the Minicolour G PET dosing/mixing unit. The equipment is capable of gravimetrically adding non-temperature resistant masterbatches and additives in granular form to hot PET. The water-cooled dosing screw eliminates heat transfer of hot PET to the additive and so prevents premature melting. The dosing head for the additive sits on a robust but precise load cell and operates using lossin-weight metering technology which assures permanent weighing of the material. The speed of the dosing screw is

continuously monitored and automatically adjusted to the dosing throughput resulting in maximum repeatability. Through the sophisticated anti-vibration management of the control, external vibrations cannot influence the quantity to be dosed. Calibration of the Minicolour G PET is carried out automatically, unlike the manual calibration necessary with volumetric units. The complete dosing process can be documented and archived ensuring easy traceability. User friendly operation via touch screen panel with colour graphic display, recipe management and standard Ethernet interface complete the technically superior design of the unit. Motan also offers the appropriate hopper loader specially designed for feeding flakes or regrind.

Innovative blow molds reduce costs In the last 20 years Kiefer has expanded as a tool making specialist in the field of plastic processing producing blow molds for the beverage industry (water, soft drinks, energy drinks, beer, juice, milk) as well as the chemical and cosmetic industry. As an independent moldmaker Kiefer Werkzeugbau GmbH makes molds for round running stretch blow machines (Krones, Sidel, KHS-SIG, Sipa, SMI) and linear stretch blow machines such as Sipa, Tetra Pak, Kosme and ADS. Kiefer support the process from the design, through

process development, pilot molds and sample production to mold manufacture. With latest CAD/CAM equipment, blow molds are developed in reference to a design or sample bottle. The filling volume and the construction of the preform is calculated and the design is assembled, taking into account lightweighting requirements. From the STL- and plexiglass mock-up bottle to the sample bottle produced with a pilot-blow mold and finally to mold-manufacturing with most modern high speed milling and eroding machines you can see the latest Kiefer has to offer in hall B3, stand 519.

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Click here to subscribe ÂŠ beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

Polyphane Fit shrink labelling Polysack - an innovator and pioneer in new technology solutions for the labeling industry - is showcasing its revolutionary Polyphane Fit shrink-labelling for contoured bottles. The result of extensive R&D, Polyphane Fit stands out from other shrink labelling as it lets beverage manufacturers quickly switch from conventional wrap-around labelling to shrink labelling on the same machine. In addition, the production line conversion process requires fewer steps than sleeve shrinkage, making it more cost-effective. With up to 50% shrinkage, Polyphane Fit has the highest wrap-around-labeling shrink rate on the market. Exceptionally

www.foodbev.com/beverage Issue 69 - September 2009

efficient, it can wrap up to 60,000 bottles per hour. Its versatility is also unbeatable. A material that can be used for either steam or hot air shrinking, Polyphane Fit can be applied with all seaming methods - hot melt glue, UV glue, ultrasonic welding and laser welding. It adapts to all types of printing methods - flexography, rotogravure, offset and digital printing. Energy saving because the lower temperature of its production process means lower energy consumption. Since it is a chloride-free material with a lower density level than water, Polyphane Fit also enables labels and containers to easily separate during the recycling process.

Responsive solutions for a changing world from Sidel How can you optimise your existing packaging lines? How can you give new life to your products? At Drinktec, Sidel is responding to these expectations. From problem diagnosis to the improvement solutions, the services at the stand aim at reducing costs and consumption, while increasing yield and performance, for lines, individual equipment or packages. With a booth of more than 4,000m2 (approximately 43,000 square feet) at drinktec 2009, Sidel will also be unveiling

its most recent technological innovations, to include dry decontamination solutions for sensitive beverages, the latestgeneration equipment for beer, more responsible solutions for water and CSD markets. All of these innovations aim to make reductions in all categories: costs, energy, material, machine footprint use of chemicals and non-renewable resources. As well as helping producers and bottlers prepare for the eventual rebound. Sidel Groupâ&#x20AC;&#x2122;s investment in R&D has increased by 40% in 2009.

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Drinktec preview

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Munich 14-19 September 2009

A conceptual view of glass Global glass packaging company O-I will present a conceptual view of glass and glass packaging at Drinktec, with leading contemporary designer Francesco Lucchese sharing his interpretation on stand 302, hall A1. Drinktec is one of the most important fairs in the world for the beverage industry - a source of inspiration for drinks companies looking for new ways of helping their products to stand out, meeting the needs and desires of consumers and, when possible, offering an element of surprise. Research carried out by O-I globally points to some important trends: consumers are becoming more aware of the need to preserve the environment, so they are looking for packaging that is easily recyclable. They are also looking for true quality in everyday life, and want products that enhance their food and beverage consumption experience, as well as offering functional benefits and health safety. All these trends match glass perfectly, which is why O-I feels the time has come to show glass packaging in a new light. In a break away from the traditional trade fair stand concept, O-I has asked designer Francesco Lucchese to create a stand that conveys the many benefits of glass and glass packaging. The sensorial concept will encourage visitors to use all their senses in their enjoyment of glass. Design will be used to help visitors appreciate glass packaging and how it looks, sounds and feels and enhances our

Pago label and sleeve solutions

everyday lives, through design, purity, health and sustainability. Lucchese has chosen to use colour as a distinctive way of highlighting the properties of glass: blue for safety, white for taste, yellow for versatility and green for sustainability. Bottles found on the glass tables dotted around the stand are designed to be handled, touched and investigated. Some will be printed with messages.

Interview with Sicilian architect and designer Francesco Lucchese Known for his project work for Grohe; for Graniti Fiandre and LG Chem; and for A+Design, BMood, Olympia Ceramica, Mosaico+ and Luce di Carrara. Which themes were the most important to develop, to give fair visitors an appreciation of glass packaging? I have chosen safety, sustainability, versatility and taste preservation. These concepts will be expressed with the help of different textures and surfaces, in combination with light and perfume. What do you think of glass as a packaging material for food and beverages (in terms of health, environmental sustainability, creative possibilities)? Glass should become the prince of containers because, it can be elegant in its form and communicates equally as a luxurious and popular packaging. Therefore it is unique. A bottle is the balanced composition of specific elements (mouth, neck, shoulders, body, base). If you had complete design freedom, how would you consider these elements? How do you balance functionality and aesthetics? It’s rather like the way that a good-looking woman will be considered good-looking by

Francesco Lucchese everyone, but is made unique by the things she does. It’s possible to look at bottles in the same way that Modigliani observed women - often their peculiarities become their exceptional characteristics. A bottled liquid becomes a ‘steady’ form, ‘at one’ with the bottle. What is the relationship between form and content? The relationship comes from the way we balance the different parts of the bottle, but also how we design the main point of the grip, which enables the user to come into contact with the liquid in a particular way. What role do tradition and innovation have in your design projects? I look at the past, to design for the present, with ideas that look towards the future. What transforms a shape into a recognisable and long lasting icon?

Pago offers creative and customer-focused product developments, modern in-house pre-press, a stock of printing machines and years of experience. At this year’s Drinktec, Pago will be presenting a wide range of technical solutions. Marketing managers will find a wealth of appropriate labelling solutions including: attractive sleeves for special container shapes, fine labels for product decoration, and creative solutions for fastselling on-pack promotions. Self-adhesive labelling has many advantages: a clean process, limited space requirement, fast changeover times and enormous versatility. Production and technology managers can ask for a demonstrations of Pago’s labelling technology at Drinktec. On stand 333, hall A2 you can discuss non-stop productive labelling and also flexible labelling of smaller batch sizes, short set-up times through a limited number of format components, userfriendly operating concepts and efficient technology for the application of promotional labels.

The surprising discrepancy between the strength of the form and its functional and innovative use. O-I technology offers many opportunities in terms of decoration (embossing, surface treatments, textures) and colour. What do you think of these opportunities and how should you use them? They can be used to give glass the greatest sense of depth besides that already expressed by its inherent beauty.

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Seaquist offers Original portfolio The focus for Seaquist at Drinktec in hall 3 stand 548 will be on the range of ‘Original’ sports closures, on the market in 28mm and 30-25 neck sizes, with other formats under development. A portfolio of custom closures for beverage and syrups will also be on show. Fruit of over 30 years of experience in hinge and dispensing technology, the Original is

a benchmark for design and performance in sports closures, as shown by the growing number of successful products making use of it on the market. The Original is available with the SimpliSqueeze beverage valve. This valve has been specially developed for Seaquist Closures in a specific density silicone which allows it to be sorted in the float tanks used in PET recycling.

DöhlerGroup bringing ideas to life In the non-alcoholic beverages sector, the DöhlerGroup will present innovations in carbonates, juices, nectars, still juice drinks, smoothies, aqua plus, fruit splash, syrups, tea and coffee drinks, fruit and milk drinks, sports and energy drinks. Within alcoholic beverages the latest developments in the multi-faceted beermix and cider categories, with wine based drinks and spirits available for sampling. Taste is the key. Döhler’s strong technology capabilities deliver a unique product portfolio of flavours, advanced sweetener

systems offered under the MultiSweet brand as well as colours and functionals under the F.i.T. Life brand. Besides many food and beverage ingredients the DöhlerGroup provides alcoholic and non-alcoholic malt, dairy, fruit and tea bases in fermented and non-fermented quality. The comprehensive flavour portfolio, with an emphasis on natural flavours, underlines vertical company integration. FTNF and FTNJ flavours, Natural Flavours, Extracts and Brown Flavours reflect the group’s high quality sourcing abilities and access to the finest raw materials. A commitment to deliver Integrated Solutions for the food and beverage industries enables Döhler’s customers to reduce complexity and optimise resources throughout the added value chain, enhancing competitiveness, efficiency and cutting costs and time to market. Hall B2, stand 302.

Efficient KHS InnoPET Blofill With its InnoPET BloFill system, KHS has developed a monoblocked stretch blow molder/filler/capper system with many advantages. Costs for investment and production are lower than those of traditional PET bottle manufacturing and processing equipment. There are also the added benefits of increased line efficiency, minimised space requirements, and lower operator involvement.

www.foodbev.com/beverage Issue 69 - September 2009

EVENT pREVIEW 57

Bev tech

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beverage innovation technical news

Ball and Tonejet advance digital can printing

all Packaging Europe and British manufacturer of advanced electro-static drop-on-demand digital print engines Tonejet, have signed a strategic technology agreement. Tonejet will supply print engine technology in respect of printing on Ball’s international product portfolio. “This contract is a milestone in one of our most important innovative projects: the digital printing of beverage cans,” explained President of Ball Packaging Europe Gerrit Heske.

“We have created a sustainable basis to advance and further develop this seminal technology.” Using the digital printing technique developed by Ball Packaging Europe in collaboration with Tonejet, it is possible to produce beverage cans each with an individual design. This means that the technology opens

up market potential, in particular in respect of promotional campaigns and the use of beverage cans at big events. Ray Southam, CEO of Tonejet stressed: “Now Ball has certainty over the long-term supply of our digital printing technology. This agreement typifies what companies need to allow them to co-operate more closely during

new process developments. I firmly believe that the easiest way that major advances can be made profitably during recession is through such closer collaboration.”

Melitta lanches bar-cube, alpha and cup machines

Sidel sells its 5,000th blow molder to AB InBev

elitta’s latest bean to cup machine, the bar-cube, can produce up to 150 espresso based coffees an hour from an 18 option menu. Its compact dimensions mean it can fit into the tightest counter space or it can be supplied with its own trolley. The Melitta Cup provides up to 180 bean to cup espresso based drinks and hot chocolate per hour. It can either be plumbed in or can operate from its own integral water tank, concealed within a slender base cupboard, enabling it to be positioned remotely. The Alpha bean to cup machine can produce up to 250 espresso based coffees per hour and is the solution for high volume users requiring reliability and consistency across any coffee menu. It also now includes Milk-Jet, a patented fresh milk dispense system.

ince April 2009, the 5,000th blow molder sold by Sidel has been making PET beer bottles at Anheuser-Busch InBev.

With 5,000 blow molders installed since the 1980s, or half of total machines worldwide. Sidel’s 5,000th blow molder is an SBO 14/20 Universal ordered by Anheuser-Busch InBev. Already equipped with about 40 Sidel blow molders as well as hundreds of Sidel Group filling, conveying and labelling machines, ABInBev has placed its confidence once more in Sidel technology to respond to the Eastern European beer market. This SBO is used to make 2 and 3 litre PET bottles in Romania, one of the world’s top ten countries for beer consumption (100 litres per

person in 2007) where ABInBev sells global brands. ABInBev’s market share is nearly 20% in Romania, where almost 48% of beer bottles are made from PET.

FDA approves Constar's DiamondClear

he US Food and Drug Administration (FDA) has approved Constar's DiamondClear oxygen scavenging technology for polyethylene terephthalate (PET) containers. Constar Chief Executive Officer and President Mike Hoffman said that the FDA's approval shows how well the company's technology team can create a barrier technology that meets the industry's food safety and environmental needs. “The FDA's approval validates the effectiveness of DiamondClear

technology and solidifies Constar's position in high barrier PET packaging,” Mr Hoffman commented, adding that the PET technology can offer “longer shelf life without compromising the clarity of the container.” Under the Food Contact Notification, Constar will start to sell DiamondClear for the

packaging of all oxygen sensitive food and drink products, such as, ready-todrink teas and a number of alcoholic beverages. In other progressive news for Constar, the company launched a re-designed website last month,

showing its expanding portfolio of PET barrier and hot-fill technologies.

58 TECHNICAL NEWS

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Huhtamaki works with Save a Cup

uhtamaki is a founding member of the Paper Cup Recovery & Recycling Group, which, following trials at several mills around the UK, is now able to recycle paper cups. During the trials, fibres from standard Polyethylene (PE) coated paper cups were extracted and converted into high quality tissue for use in everyday products such as toilet tissue. Under the new scheme, the Paper Cup Recovery & Recycling Group will work with Save a Cup, who will collect paper cups from the market place for them to recycle.

Huhtamaki General Manager Foodservice, John Young, explained: “It is important to push the importance of waste management and play our part in helping establish and develop routes for the collection and disposal of food packaging. It is fantastic news that under this Save a Cup scheme all Huhtamaki paper cups can now be recycled.”

HotFill+ System from KHS Corpoplast

he HotFill+ System from KHS is opening up completely new avenues in flexible light bottle design, enabling less expensive and more efficient hot fill production. Hot filling is used to guarantee the quality and long shelf life of certain products. To date, relatively heavy PET bottles with vacuum panels were needed to compensate for the shrinkage of the bottles after they had been filled with a product heated to around 85°C and then cooled. The KHS HotFill+ System compensates for shrinkage after hot filling by adding a certain amount of nitrogen to the headspace of the bottle in a process that is easy to use. In combination with a simplified stretch blow mold process to

produce bottles that are more thermally stable, since 2007 this impinging of nitrogen has been successfully tested and installed on several filling lines by KHS Corpoplast. The HotFill+ System has recently become available for higher machine capacities of up to 43,000 bottles per hour and a specific output of 1,800 bottles an hour per station. The advantages are convincing. The bottle weight can be reduced, creating new possibilities for bottle and label design. Energy is saved during stretch blow molding and the efficiency of the line is increased.

Vending machines sell Beeline SIM cards in aluminium cans

n a move to appeal to younger audience, aluminium cans are now being used to sell mobile phone SIM cards from vending machines in the Ukraine. Rexam, one of the world’s largest aluminium can producers, has teamed up with Ukrainian radio-systems company TM Beeline to distribute its BOOM mobile packages through vending machines.

at Beeline. “The Boom-Banka ‘Boom Can’ was specially made for a younger audience and for those who value convenience and availability. It is currently sold through 20 vending machines in the Ukraine.”

“You can now buy SIM-cards packed in beverage cans on the street in the city centre, meaning you no longer need to visit a mobile shop or a mobile operator's office,” says Anton Volodkin, Director of Marketing

The standard 500ml beverage cans, which have a special plastic closure, are currently on sale in vending machines throughout Kiev and are due to be sold in more cities throughout the Ukraine very soon. Initially the SIM cards were going to be sold in the aluminium cans through its dealer network, but as the idea progressed it became apparent that vending machines would appeal to the young audience.

www.foodbev.com/beverage Issue 69 - September 2009

TECHNICAL NEWS 59

Bev tech

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Toyo develops RFID beverage can Honeywell introduces flammable gas detector Japan’s Toyo

Seikan Kaisha has developed the first metal beverage can with RFID tag with the antenna located in the can tab ring, meaning that the design of can body and lid does not need to alter and conventional filling and closure methods can be used without any modification.

oneywell Analytics has launched the Sensepoint XCD, an internationally certified gas detector that offers a number of robust solutions for the detection of flammable, toxic and oxygen gases in potentially explosive atmospheres.

Although conventional RFID tags cannot communicate on a metal surface, this has been overcome by designing the tab ring as the antenna and connecting it to the IC chip. Having little space

between the lid and tab reduces energy loss. Conventional IC chips can be used as the tab ring provides a matching circuit. And by optimising the tab design the communication range is extended.

Sensepoint XCD can detect flammable, toxic or oxygen gases in a 3-wire 4-20mA format with relay outputs. This wiring configuration makes the Sensepoint XCD ideal for retrofitting other older generations of Honeywell Analytics gas detectors including the 1050 series, Series 2000 Flammable, the Sensepoint Pro as well as many other models. Sensepoint XCD operation can be modified using the LCD and magnet switches without needing

to open the unit. This enables one man, non-intrusive, operation and reduces costs. The device’s tri-colour backlit LCD clearly indicates the unit’s status at a glance - a steady green backlight indicates normal operation, flashing yellow indicates fault and flashing red indicates alarm. All detectors are supplied pre configured and include two programmable alarm relays, a fault relay as well as an industry standard 4-20mA output.

BASF clean water filter membrane

ASF resin is being used in The Lifestraw Family system which is able to purify at least 18,000 litres of water without the need for batteries, electricity, replacement parts, chemicals or complex technology. Water purified in the unit has been tested by the US EPA and declared potable. They can be easily distributed during

natural disasters. Verstergaard Frandsen worked with NGO’s to ship these products to Myanmar’s cyclone Nargis and the Chinese earthquake in 2008. For its new portable Lifestraw Family water purification system, Vestergaard Frandsen uses Ultrason E 6020 P resin, a polyethylene (PESU) from BASF. The primary element is a 30cm long plastic housing that contains ultrafiltration membranes. These remove viruses as well as bacteria from dirty surface water. The high performance resin Ultrason E produces membranes with a precisely controlled pore size. And use of the unit results in drastic reduction of gastrointestinal illnesses.

60 TECHNICAL NEWS

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Tetra Pak plant in China operates on 100% green electricity

etra Pak has opened a new packaging plant in Hohhot, Northern China which operates on power from renewable resources - known as ‘green electricity’. In this case wind power. The aseptic plant in Hohhot marks a significant milestone in Tetra Pak’s presence in China. Tetra Pak invested €60 million to build the plant, bringing total investment in the country to €250 million, with a total capacity of approximately 50 billion packs a year in its four Chinese plants. The plant consumes an estimated 20 million kWh of green power annually, giving an estimated saving of 16,000 tonnes of CO2 a year. The inauguration of the new plant coincides with the publication of Tetra Pak’s 2009 Environmental

www.foodbev.com/beverage Issue 69 - September 2009

and Social Report, which details the company’s community and environmental goals and initiatives around the world. As a partner to the WWF’s Climate Savers program, Tetra Pak has committed to globally reduce its CO2 emissions by 10% between 2005 and 2010.

Thorite refines sterilisation filters

he UK’s biggest compressed air products and pneumatic process systems specialist, Thorite, has refined the selection of sterilisation filter systems it supplies to the food and beverage process and packaging industries. Compressed air commonly carries a variety of contaminants, including particles, oil aerosols and oil vapour. Allow these contaminants to remain during food packaging and the result is a steep reduction in shelf life. Thorite is constantly reevaluating its offering. An important part of this process has focused on assessing improved sterilisation systems from leading manufacturers. The latest technology can now ensure total sterilisation at the point of use, usually by the combination

of a desiccant drier with the most suitable filtration system, achieving the complete removal of any oil traces, plus the capture of a range of microbiological hazards. The filters are easily cleaned by autoclaving or back-flush steam treatment.

TECHNICAL NEWS 61

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per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@zipublishing.com

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Flavours, colours and ingredients Beverage stabilizers

Colours

Flavours and flavouring

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Botanical extracts & natural supplements

www.beverageawards.com

Flavours and flavouring

For all your beverage advertising needs, call +44 (0)1225 327862 62 MARKETPLACE

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

www.foodbev.com/beverage Issue 69 - September 2009

ÂŠ beverage innovation 2008. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

Click here to subscribe Please turn to pages 64 and 65 for more marketplace entries

Flavours, colours and ingredients Flavours and flavouring

Fruit juice

Fruit juices and compounds

Ingredients

Fruit juices and compounds

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

Flavours, colours and ingredients

William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com www.foodbev.com/beverage Issue 69 - September 2009

Water soluble botanical extracts

Fruit juice concentrates

Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

MARKETPLACE 63

Products and services

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Machinery and equipment Caps and closures

Carry handles

Filtration

Mold suppliers

Parker domnick hunter Dukesway Team Valley Trading Estate Gateshead Tyne & Wear NE11 0PZ England Tel: +44 (0) 191 4029000 E-mail: indsales@ domnickhunter.com Website: www.domnickhunter.com

DAMZY© CLIP Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com The Damzy© Clip opens, closes, preserves...

Compressors

Mold suppliers

comep PET Engineering, Bottle Design, Prototyping, Industrial Blow Mould And Services -

Rue du buisson Moreau 16100 Cognac FRANCE Tel: 0033 (0)5 45 36 63 50

For all your beverage advertising needs, call +44 (0)1225 327862

www.sa-comep.fr accueil@sa-comep.fr

Conveying

foodbev com ready for change? Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

64 MARKETPLACE

Making a splash online now

a world of food and drink www.foodbev.com/beverage Issue 69 - September 2009

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Machinery and equipment

Packaging Bottling and packaging machinery suppliers

Communicating your ideas

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beverage innovation

Shrinkwrapping machinery

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk World leaders in foil capping presses and sealing technology

Closures

advertiser index

Page

Alcan Packaging 21 Ambaflex 23 Amcor 55 Armfield 59 BASF 2 Beneo-Palatinit 9 CCL Labels 11 CHR Hansen 39 Confructa 20 Corvaglia 4 Cosucra 37 Demo Design and Moulds 41 Dolphin 25 Ecolean 17 Elopak 34 FoodBev.com 67 Frigoglass 19 Grundfos Biobooster 60 Husky 68 Kerry Ingredients 29 Lightweight Containers 46 Logpack 22 OKF 53 Pago 43 PET Planet 57 Posimat 12 RKW Hartness 61 Rudolf Wild 47 Siemi 27 Stora Enso 51 SVZ 45 Tate & Lyle 13, 15 Tetra Pak 33 The Juice Brewery 49 Zenith International 16

www.foodbev.com/beverage Issue 69 - September 2009

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info@bericap.com

Packaging Bag in box dispensers

BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe “Latin America leaders in Closures manufacture”

Closures

Seaquist Closures Ltd 5 Bruntcliffe Avenue Leeds 27 Industrial Estate Morley, Leeds West Yorkshire LS27 0LL United Kingdom Tel: +44 (0)113 220 3200 Fax: +44 (0)113 289 7323 E-mail: info@seaquistclosures.eu Website: www.seaquistclosures.eu Sports closures and dispensing systems for plastic packaging Contacts: UK: Paul King Germany: Gerhard Brandt France: Florent Gras

+44 (0)7711 648 835 +49 (0)151 1950 7325 +33 (0)6 78 86 35 91

Services

Canadean 12 Faraday Court, Rankine Road Daneshill, Basingstoke Hants RG24 8PF United Kingdom Tel: +44 (0) 1256 394224 Fax: +44 (0) 1256 394201 E-mail: info@canadean.com Website: www.canadean.com Global beverage industry information specialists: research, reports, consultancy, projects and data management.

MARKETPLACE 65

Chilling out cosmetic companies. There are two glass plants located in Nigeria with an annual capacity of 200,000 tonnes, covering demand in Western Africa. We put a lot of emphasis in using recycled glass as raw material, and with recent investments we have launched light-weight glass bottles which consume less energy to produce, less raw materials and reduced distribution expenses.

Petros Diamantides

laire Phoenix interviews Frigoglass Managing Director Petros Diamantides. How do you see demand changing for ice cold merchandisers? Is it towards closed or open fronted ICM’s? The key objective for beverage companies is to drive immediate consumption and increase cold drink availability through Ice Cold Merchandisers (ICM). We help develop the appropriate ICM platform for specific trade channels in each geographical region to maximise sales. In most parts of the world, placements are primarily for glass door ICMs with open fronts placed in countries with developed retail trade structure, such as in Europe. The growing trend is towards energy-saving ICMs and green solutions in general. This demand is coming from international food and beverage companies in Europe, North America as well as some countries in the Asia Pacific region (Australia, New Zealand and Singapore) and is quickly expanding throughout the world. In line with our focus on the environment, Frigoglass has developed the Ecocool line, a complete range of green and energy-efficient ICMs offering cold drinks across key channel needs.

Of what achievements over the last year is the company most proud? The company’s priorities include geographic expansion into areas with low market share, low penetration in ICMs and high growth rates. We have invested in state of the art manufacturing processes and capacity in our Asian plants in India and Indonesia as well as in a Greenfield plant in China and a JV in Philippines. Additionally, the acquisition of Turkey’s SFA Cooling in 2008 has contributed in expanding our product range and manufacturing capacity for developing our Eastern European and Near & Middle East footprint. Over the last years, Frigoglass has focused on innovation in cooling solutions and invested in environmentally friendly refrigeration technologies. This effort has resulted in the development of advanced and innovative products which have won a number of awards such as the ProCool Award (Easyreach CO2 in 2006 in Germany) and the Ecological Product of the Year in the European Business Awards for the Environment (FV650 CO2 in 2009). The recently launched

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Ecocool range offers colddrink availability with reduced environmental impact, adding value for our customers and their retailers. Our commitment to product innovation is demonstrated by the fact that at least 20% of our sales are generated by new products. Who designs the advertisements used on the ICM exterior and what are the parameters that must be taken into consideration? The purpose of an Ice Cold Merchandiser is to cool the products for consumers to enjoy. At the same time, we design ICMs with attractive aesthetics and maximum branding area to promote beverages and drive sales. The branding elements and artwork placed on the ICMs are developed by the customer. At Frigoglass we facilitate the brand promotion and develop innovative ways to create brand proprietary aesthetics through customisation. This creates a consistent look in the market place and leverages advertising campaigns by creating a visual link at the point of sale.

This is achieved through: • The use of natural refrigerants that drastically reduce the impact on the environment. • Optimised and efficient design, best in class components, as well as ‘intelligent’ energymanagement systems that allow the Ecocool units to operate with significantly less energy, reducing indirect environmental impact and significantly lower operating costs. • Natural substances used in the insulation process make the Ecocool range production completely HFC-free. • Advanced assembly techniques and the use of fewer materials that contribute to increased recyclability, making the Ecocool range compatible with recycling process requirements. Where do you see Frigoglass in five years’ time? In more outside locations or more inside - what new moves can you foresee? In the next five years we see Frigoglass expanding its global position, providing a broader and exciting range of green ICMs and growing the ICM concept in developing segments such as the dairy and chocolate markets.

What is the most exciting aspect of new developments for Frigoglass? The ability to commercialise the first complete Ecocool product line covering key trade channel needs of our customers with minimum impact on the environment.

What type of glass containers does Frigoglass produce? And mainly for which markets? Frigoglass is West Africa’s leading glass container producer, manufacturing bottles for beverage, pharmaceutical and © beverage innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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