Issue 72 | Beverage Innovation by FoodBev Media Ltd

BEVERAGE innovation

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foodbev com A world of food and drink

Beauty from within Interview with Thailand’s Sapanan General Food Company General Manager and founder Adisak Ruckariyaphong

SUPPLEMENT

Special report

Sustainable packaging

Colours from nature

FOCUS

Exotic juice blends

PLUS global product innovations, technology and ingredients news © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Issue 72 - January · February 2010

The International Dairy Federation and Dairy Innovation present

IDF Dairy Innovation A wards 2010

Celebrate excellence in dairy worldwide “The global dairy industry continues to be well positioned to supply consumers of all ages around the world with a uniquely strong package, contributing a variety of essential nutrients,” said IDF President Richard Doyle. “The sector is continuously innovating to provide a variety of nourishing foods to a growing global population and the IDF Dairy Innovation Awards provide an ideal platform to demonstrate this continued commitment to innovation. The 15 categories range from new products and ingredients to breakthroughs in packaging and sustainability, as well as

Categories • • • • • •

Best new cheese Best new butter or spread Best new ice cream Best new dairy drink (including yogurt drinks and added value liquid milk) Best new functional dairy product (including pre- and probiotic dairy products and whey protein drinks) Best newcomer brand or business

Nutrition and health • •

Best health education or nutri-marketing initiative Best school milk initiative

Sustainability •

Best environmental initiative

Packaging • •

Best packaging innovation – dairy food Best packaging innovation – dairy beverages

Ingredients • •

Best new functional ingredient for dairy foods or beverages Best new product enhancing ingredient: flavour, texture, sweetener or colour

Marketing • •

Best consumer marketing campaign – print, online or TV Best store promotion/point of sale campaign

“The IDF Dairy Innovation Awards will provide a unique annual snapshot of excellence across the industry. “I invite all those in the international dairy industry to enter the awards today.”

2010 IDF Dairy Innovation Awards • Open to products and initiatives launched since 1 January 2009.

R TE W EN NO

Brands and products

initiatives in health education and marketing.

• Entries close 19 March 2010 – so enter NOW. • Judging in Brussels 30 March 2010. • IDF Dairy Innovation Awards presentation during Gala Dinner at 4th Global Dairy Congress, Salzburg – 28 April 2010. • All entries will feature in the 2010 IDF Dairy Innovation Awards Showcase magazine. • Themes and trends to be presented during 2010 World Dairy Summit in Auckland, New Zealand – 8 to 11 November 2010.

For more information, and to download entry forms, please visit www.idfdairyinnovationawards.com or contact Jane Harris: +44 (0)1225 327856 jane.harris@foodbev.com

www.idfdairyinnovationawards.com

Inside this issue 5 6 14

16 25 35 38 42 46 48

The Editor’s view

Buzzwords and trends for 2010.

COVER STORY

A beautiful future

Innovations Pick of the latest new products.

Bev business

Thailand’s Sapanan General Foods Company - moving into beauty drinks and shots.

The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit www.foodbev.com/beverage

Ingredients Focus on ﬁbre, plus what’s new in ingredients.

Sustainability Progress in recyclable paperboard.

SPECIAL REPORT

Colours from nature

Trade shows Updated list on the places to be in the industry in the coming months.

From brilliant blueberry to punchy pumpkin - the latest natural colours in beverages.

Opinion - health claims Navigating the functional legislation maze.

Bev tech

beverage innovation technical news.

FOCUS

Advertisers index.

Exotic juice blends

Expert opinion

Premium juice with provenance.

Marketplace beverage innovation products and services guide.

Dean Belleﬂeur, founder of D-idea, shares his expertise in packaging and design.

SUSTAINABLE PACKAGING 2010 In this Supplement, Claire Phoenix questions those packaging in glass, cans, cartons, biopolymers and PET to uncover the latest moves towards a more sustainable future.

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INSIGHT

Above the bar New moves in dispensing mechanisms offer a new taste experience for the consumer.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

www.foodbev.com/beverage Issue 72 - January · February 2010

CONTENTS 3

InnoBev

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6th InnoBev Global Soft Drinks Congress, March 9-11 2010, Istanbul

The 6th InnoBev Global Soft Drinks Congress, organised by Zenith International, in association with beverage innovation, is being held in Istanbul from 9-11 March. With the theme ‘Opening up the future’, the event includes a plant tour to Coca-Cola Içecek and begins with a welcome reception on the 14th floor of the Conrad Hotel with stunning views of the old city and Bosphorus.

he opening address, entitled ‘Market at the crossroads’, will be given by Michael O’Neill CEO of Coca-Cola Içecek in Turkey, followed by Monther Al Harthi, Chief Executive Officer of Al Rabie Saudi Foods Company and Umran Beba, Region President - South East Europe for PepsiCo International in Turkey.

the 2009 beverage innovation Awards - plus ‘Anti-ageing water’ by Stuart Garret of Anti-Ageing Products. The highlight of the evening is a Bosphorus Gala dinner cruise.

Zenith International Chairman Richard Hall will then give a round up of the latest market trends around the world. The keynote address on ‘The future of refreshment’ will be given by Tata Beverage Group CEO Peter Unsworth.

Health through science

The topical areas of ethics and sustainability, will be examined by Chris McCann, on behalf of Walmart Asda Global Procurement. This will be followed by representatives of major suppliers to the industry:

Frigoglass, Closure Systems International and Bericap speaking on the ‘Cutting edge of innovation’. The afternoon includes sessions on ‘Juicing up the future’ by Sidney Coffeng of Eckes-Granini, ‘Coffee innovation’, ‘Shots’ by Scott Henderson of 5 Hour Energy, ‘Sparkling juice with attitude’ by Harry Drnec of Suso Drinks, ‘High pressure processing’ by Andrew Gibb of Preshafood - overall concept winners of

The second day with the theme ‘Health through nature’ opens with Patrick Wauters speaking on Chiquita smoothies, John David Enright for Hibix on Ooba Botanicals and Josefine Staats of Kulau on Coconut Water - a sustainable health drink. In the session entitled ‘Health though science’, beverage innovation Managing Editor Claire Phoenix gives a snapshot of latest innovations worldwide,

followed by Peter Bianchi of Innovative Beverage Group on Drank for relaxation and Michael Oredsson of Probi on probiotic drinks and juices. Workshops include Fiona Page of PepsiCo on ‘Sustainable sourcing’, ‘Sweetening with Stevia’ and finally Charles Philips of Zenith International, outlining emerging growth markets and trends, with estimates for 2009 and outlook to 2013. The Congress is sponsored by Bericap, Closure Systems International and Frigoglass Ice Cold Merchandisers. For more information and to book online, visit www.zenithinternational.com/events

4 EVENT PREVIEW

www.foodbev.com/beverage Issue 72 - January · February 2010

The editor’s view

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Buzzwords and trends for 2010

ur Sustainable Packaging Supplement could not have been more timely. The growth of eco friendly or green packaging is outstripping conventional materials and a recent study said that growth for sustainable packaging will double during 2010. Some consumers are determined to remove packaging from products at point of purchase and some retailers are already making it possible, with bins located at the front of the store. Reduce, reuse, recycle, refill have become part of the consumer and producer mantra over the past year with new terms coming into use all the time. Repurpose ie designing the packaging with another purpose in mind after it has been consumed (as with innocent’s bird box last year, see below), while EPR or Extended Producer Responsibility is

another we are likely to hear more of during 2010. Whatever option you choose, ensure your packaging aligns with your core eco message as increased scepticism over greenwashing means you must be prepared to validate your green packaging claim. Richard Cope, Director of Foresight at Mintel, said: “As consumers find they are able to spend again, we’ll see balanced spending and balanced consumption as key characteristics.” Other buzz words Mintel suggest we are likely to hear or experience are: • Resilience - as people learn new skills to cope with the ‘New Economy’. • Re-evaluating - as more people buy during promotions. However, consumers will purchase more expensive products if they are convinced of their value. Brands that engage consumers effectively stand to be successful this year, despite price barriers. • Accountability - people are tracking more areas of their lives through online forums, comparison sites and micro- blogging sites, so transparency is no longer a differentiator for brands; it’s a requirement.

• Escapism - last year saw consumers economising and scaling back on treats and experiences. While we have become accustomed to cutbacks, small indulgences such as drinks remain important for morale. • Media Evolution: micro- blogging, social networking and interactive media have exploded into consumers’ lives, and as confidence in usage grows, companies must work harder to engage and interact with consumers, as media evolves. • Ethical reponsibility for businesses to rebuild brands through ethical efforts, they’ll need to connect with consumers, giving them an emotional reason to buy. As people are now aiming for stability in every sector of their lives: food, diet, beauty, brands can capitalise by giving consumers multiple product options at different price and benefit levels. So much is happening on a global basis with major acquisitions occurring in recent months on an unprecedented scale. Group Editorial Director Bill Bruce clarifies the latest shift in the tectonic plates of the beverage industry on page 14.

Claire Phoenix

And in beverage innovation - well as you can see from our innovations pages - there is no let up despite the gloom and doom of last year’s economic downturn. And there are many more we will cover in future issues. For instance, functional and health food manufacturer Danone is said to be launching a new milkshake product, which will improve the lives of Alzheimer’s sufferers if large scale trials prove successful. I will be speaking on Health through Science giving a snapshot of international innovations at the Zenith International InnoBev Global Soft Drinks Congress being held in Istanbul from 9-11 March.

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BEVERAGE innovation

A world of food and drink

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Every effort is made to verify all information published, but beverage innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. beverage innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to FoodBev Media Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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www.foodbev.com/beverage Issue 72 - January · February 2010

EDITORIAL 5

Innovations

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The editor’s pick of the latest new products

Evoid drinks fuel with natural fruit Black cans, colourful cartons and clear PET are being used to launch a fruit fuelled revolution onto the UK market. A quick glance at the ingredients, listed prominently on the side of the can, is enough to reassure consumers of Evoid’s commitment to keep it real. Schools compliant and including a fruit based cola, they rely on fruit and natural flavourings as their hallmark.

Villa opts for shrink fit Chadwicks has created three cartoon animal-themed shrink sleeves for Villa Drinks’ newly launched Wild Juice range; Tangy Tiger orange, Cool Croc apple and Party Parrot blackcurrant. It uses 50 micron high shrink PVC, high gloss reverse printed with a visibility window.

Intensive aloe vera recovery Smoovies launched in France

This Aloe Vera intensive refreshment drink from Czech Republic based Nutrend contains not only the juicy pulp but also a bioactive aloe vera powder to help build a healthy immune system. The company has links with Olympic teams.

French company Physalis has launched a four product premium smoothie range called Smoovie, in 750ml plastic bottles. Aimed at the sandwich bar and convenience store smoothie fixture, the range features strawberry banana, mango passionfruit, kiwi white grape and raspberry pear.

Can do coconut juice Cocofina is a natural coconut juice brand owned by Fina Brands Ltd, based in Eastcote, Middlesex UK. In the US, the market for coconut juice grew from $20 million in 2007 to $35 milion in 2008. Sold in a ring pull can format, Cocofina is a clear natural sports drink that contains twice the amount of potassium of a banana and has numerous other health benefits.

Impressive design for Cawston Fruit juice brand Cawston Vale, established in 1986, is rebranding as Cawston Press with an identity updated by design agency Pearlfisher. The range consists of five Not From Concentrate expert blends: Apple, Apple & Ginger, Apple & Elderflower, Apple & Rhubarb and Apple & Blackcurrant, each distinguished by bright on pack colours. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

6 PRODUCT NEWS

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Innovations

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Karvan’s Shelf stand out Impress won the prestigious Gold Award in the Beverages category of the 2009 Best in Metal Awards for its Karvan Cévitam Specials range of syrups in a new 350ml packaging size for HJ Heinz. The six colour, printed tinplate body has a domed base and a flat top with a specially designed pouring closure. The attractive shape has excellent shelf appeal which complements the rest of the Karvan Cévitam family of beverages.

Eve for women

Healthy Welch’s

Responding to the need for lower alcohol drinks, St Petersburg’s Baltika Brewery has just launched Eve, containing 3.5% alcohol, in 33cl bottles. A sparkling fruit juice drink with a malt base, targeting females, it was developed by technologists from Carlsberg International.

Mike Burba of Welch’s spoke out recently on the launch of the 14oz black cherry concord grape and blueberry grape which has purple grape juice as a key ingredient and so helps maintain a healthy heart, mind and immune system. A campaign to promote this will run throughout 2010. Welch’s sparkling is also being promoted.

Counting fruit

Healthy Amecke

The UAE’s leading producer of long life fruit juice, Lacnor, has launched Lacnor Fresh, a range of juices that are nothing but 100% fruit - with no added sugar, no preservatives and no artificial colourings or flavourings. The labelling tells consumers how much fruit is in each bottle - for example, a 1.75 litre bottle of orange juice contains 25 oranges.

Amecke Fruchtsaft of Germany has developed a functional juice range in resealable Tetra Pak cartons. Offering functional fruit juice blends with numerous inherent and added benefits, including iron, prebiotics, calcium and magnesium, zinc and Vitamin C, Vitamin B and antioxidant berry blends.

Juice drinks in India Scandic Food India, a subsidiary of the Danish Good Foods Group, has launched four new fruit drinks. Available in four flavours: Happily Appily, Orange Oye, Mango Fantasy, and Fruit Fusion, Scandic Food India CEO and Managing Director Mr P T Gopal said: “Scandic has 57 years of expertise in developing innovative food products. It has always been our endeavour to bring something new to Indian homes.” © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 72 - January · February 2010

PRODUCT NEWS 7

Innovations

Fanta stealth sound in Europe Ogilvy Advertising has devised a ground-breaking mobile phone application for Fanta that allows the brand’s younger consumers to communicate with each other without other adults hearing. Downloadable from www.m.fanta.eu the application called the Fanta Stealth system uses high pitched frequencies that are only audible to consumers under a certain age.

Sprite 2 in Brazil Coca-Cola Brazil has launched Sprite2 zero - a new sugar free version of Sprite with a stronger lemon flavour. The formula was created at the company’s Research and Development Laboratory in Rio de Janeiro.

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Fanta still - with stevia in France France was the first European country to approve use of natural stevia sweetener under a rule allowing member states to approve ingredients for a limited two year period, before the European Food Safety Authority (EFSA) gives full EU approval. The new Fanta Still recipe will hit shelves at the start of 2010. Adding stevia to the drink allows Coca-Cola to reduce its sugar content by around 30%.

Tango spoof voice activation High impact activity for Britvic’s redesigned Tango includes the limited edition 440ml can of Tango Orange, which was launched in conjunction with a spoof voice activated freephone line offering advice on the side effects of consuming too much Tango. Supported by humorous POS material, including noisy farting in-store shippers.

100% organic world With the promise of 100% organic and 100% taste, Now - meaning ‘new organic world’ - is a range of six naturally flavoured lightly sparkling fruit drinks from German organic beer maker Neumarkter Lammsbräu.

Caffeine free Juice Creations Co, a subsidiary of Smucker Natural Foods, has introduced ME - four caffeinefree drinks designed to match consumers personalities. See Vivacious (tangerine pineapple); Curious (blueberry lime); Uninhibited (pink grapefruit) and Unavailable (dragonfruit blackberry) at findyourme.com © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

8 PRODUCT NEWS

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Sachet away Weight Watchers Foods has released a range of instant hot chocolate drinks in 15g sachets. In chocolate, orange, mint and caramel flavours, the products are made with real chocolate and have a Weight Watchers Points value of just one per serving.

Probiotic choc Mars Chocolate drinks and treats has launched 200ml Galaxy Probiotic choc shots - the UK’s first chocolate probiotic drink containing 68 calories and 2% fat.

Caribou RTD Coca-Cola North America and the coffee shop brand Caribou Coffee have launched a premium ready to drink iced coffee in three flavours: regular, espresso and vanilla in a 12oz recloseable Alumi-Tek bottle from Ball Corporation.

Iced Chari-tea Daymer Bay in Cornwall is the name given to a new range of iced teas in the UK. Available in lemon, peach and mango flavours the tea is sourced in Sri Lanka and a penny from every bottle sold supports the Singithi Sevana orphanage near Kandy.

Low cal superblend

New innovation?

Chris New, founder, Chairman and CEO of NBI Juiceworks, producers and distributors of Drenchers and Sun Shower brand products has now added Sunshower Superblends - a fortified line of coffee and tea drinks. With added nutrition each 9.5oz bottle contains only 70 calories.

Send it now to claire.phoenix@foodbev.com

Health related purchasing Tetley’s Green tea with lemon is the best selling flavoured variety within UK retail and is a light and refreshing introduction to this category, with broad consumer appeal.

Flight and sport drinks Two relaxation beverages designed to address the stress of air travel have been introduced by Peaceful Remedies of New Jersey adding to the existing RelaxZen Night and Day drinks. A further drink the Sport Formula is designed to improve athletic performance and focus the mind. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 72 - January · February 2010

PRODUCT NEWS 9

Innovations

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Brainy Zun US based Fuzzee Bee Beverage Company has introduced ZUN Brain Boosting Energy drink in a patent protected rocket bottle. Company founder Brian Stearns said the drinks aim to provide people with sustainable energy, brain protection and memory improvement. The next launch is a functional beverage for ladies called ‘Rock-it-woman’.

Gatorade gives it back Britvic and Pepsi Co’s Gatorade is recognising the effort and commitment individuals at all levels put into their sport by rewarding them with top sports equipment, music downloads, money can’t buy experiences and sporting holidays via codes banked on the company website.

32oz Monster teams with DUB Monster from Hansen Beverage Company has teamed up with DUB Publishing and co-founder Myles Kovacs to create a grape flavoured energy drink in the first 32oz resealable Jumbo Cap can from Ball Packaging. Quick to chill and 100% recyclable it communicates the product’s aggressive positioning.

Blue Demon has dual position Coca-Cola in North America said its Full Throttle Blue Demon is a great tasting alternative for guys with a ‘real man’, blue collar mentality, featuring the unique and exotic taste of Agave Azul flavour. Its dual positioning appeals to both general market and Hispanic consumers.

Hint of Disney Hint Water is appealing to both parents and children with its latest tie in to the Disney Film - ‘The Princess and the Frog’. Launched in 2005, Hint, whose mantra is Drink Water, Not Sugar, is the brainchild of Kara Goldin, a San Francisco mother of four. In blackberry, watermelon, pomegranate-tangerine, mangograpefruit, strawberry-kiwi and raspberry-lime variants. Starbucks are stocking Hint blackberry water across the US from this March. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

10 PRODUCT NEWS

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www.functionaldrinksnews.com Go Girl Bliss

Whey protein Protegy

Peach tea flavoured Go Girl Bliss from Nor-Cal Beverage Company, makers of Sugar Free and GLO energy drink variants, now boasts an all natural drink sweetened with agave nectar. Deriving energy from yerba maté and containing the appetite suppressant Super Citrimax it contains just 35 calories and like Fuze donates to breast and ovarian cancer research.

Jojo brain energy New York based Specialty Beverage and Supplement Company has introduced JoJo, a spring water based energy drink with liquid functional ingredients stored in the cap. A counterclockwise twist releases them into the bottle, ensuring they retain optimum efficacy until consumption. Each cap contains a ‘smart drink’ energy formulation of B vitamins, amino acids (LPhenylalanine, 5-HTP), antioxidant-rich pomegranate,

açaí and green tea extract and memory-enhancing citicoline. Positioned as ‘Good Energy’ and a cross between Red Bull and a vitamin-enhanced water, these still drinks contain no carbs, sugar or calories and are available in: Super Berry, Black Cherry, Orange Sickle, Citrus Guava, Passion Fruit Mango and Mojito.

Blood energy potion Based in Santa Monica, California, Harcos was founded by two gamer geeks who discovered drink innovation where gaming and consumer products merge with the launch of Blood Energy Potion - their first vitamin energy beverage. Packed with iron, protein and electrolytes, the fruit punchflavoured potion provides up to four hours of energy, and the resealable transfusion bag style pouch makes it ideal for people with Vampirism on the go.

Mini Chill relax drink Mini Chill, launched in the US by fitness expert Steven J Panzella, represents the beverage industry’s latest trend: relaxation beverages. It contains Relarian, an all-natural, patentpending blend of amino acids and herbs that relieve tension and anxiety without causing drowsiness.

Fuze Goji Empower and White Tea Coca-Cola owned Fuze Beverage has added two new functional offerings to its weight management and tea drink portfolio. Goji Wild Berry Empower contains chromium, L-Carnitine and the appetite suppressant Super Citrimax. It contains just 10 calories. Fuze Agave Goji Berry flavoured White Tea features vitamins B3, B5, B6 and B12 for a gentle lift and vitamins C and E. It is sweetened with agave, known for its earthy taste and low GI.

A fusion of 25g of pure whey protein, Protegy is a protein energy drink with added vitamins and formulated as an alternative drink for sustained energy. Flavoured with pomegranate and açaí, it is antioxidant rich.

Polyphenol rich Rey Austria’s Rey Leitner unveiled Rey - alluding to the power of the sun - at the Anuga trade fair in Cologne. Aimed at 19-59 year old females it contains polyphenols from black elderberry with strong antioxidant properties and vitamins B, C and E, magnesium for concentration and zinc said to aid skin and hair health.

www.functionaldrinksnews.com © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 72 - January · February 2010

PRODUCT NEWS 11

Innovations

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Croft pink port Croft has redefined port drinking by bringing out this cherry coloured rosé variant. Served ice cold on the rocks or as a base for a range of easy cocktails it will set the mood for a romantic evening on Valentine’s Day. For the adventurous they suggest a muddle of melon chunks, half a chilli and Croft Pink on ice.

Metal Crown award

Perforated tin Crown Speciality Packaging, a business unit of Crown Holdings, won the Commended award at the 2009 International Spirits Challenge for a unique perforated tin created for Jack Daniel’s.

Crown Speciality Packaging Europe, a business unit of Crown Holdings, was honoured with two awards in the Design and Packaging category at the 2009 International Spirits Challenge. The company’s Gold Award was a result of innovative metal packaging designed for the Bruichladdich Distillery’s Islay Single Malt Scotch Whisky, demonstrating impressive on can printing.

No spike holder Guardian Drinks Holders provide a simple solution to the predicament of where to put drinks in club lavatories. Preventing spiked drinks and broken glasses left around the sinks, the holders use SteriTouch anti bacterial technology.

Famous grouse vs bling Famous Grouse whisky launched its diamante dog advert highlighting the understated modesty that only those with true worth ie Grouse drinkers, can carry off. Seen by an estimated 39 million viewers, 80% of UK adults.

Dooley’s toffee vodka liqueur During the five days at the BBC Good Food Show in Birmingham, Dooley’s Original Toffee & Vodka sampled 35,000 people, and sold 2,358 bottles over the five days, equal to 53 bottles per hour.

Kenco Eco Refill Offering 97% less packaging weight Kenco’s Eco Refill allows customers to refill their glass jar. By returning the eco refill packs the company forward these to Terracycle and then send money to a nominated charity.

Can cocktail The three classics, Mai Tai, Sex on the beach and Pina Colada of the Canco brand are now on the market as the original can cocktail in Ball Packaging’s elegant 250ml can. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

12 PRODUCT NEWS

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Innovations

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Latest product launches from Japan Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Dessert cup As part of its ‘Zeitaku Kajitsu’ (Extravagant Fruit) brand, Ohayo Milk has brought out Tsubu Tsubu Strawberry, a mixture of strawberry and two types of peach, plus 38% orange and apple juice, and yogurt. It is a dessert type of drink containing fruit bits, with less than 5% fat, 53mg added vitamin C and 114 kcal. It is sold in 180ml cups.

Local rice CSD Japan Tobacco has launched Kome Zukuri (Sparkling Rice Water), a new type of sweet carbonated drink. Co-developed with Japanese Saké maker Ozeki, it is made with liquid glycated rice flour to appeal to Japanese tastes and pride by promoting its use of domestic rice. Sold in a 410ml bottle from Yoshino Kogyosho it contains 31 kcal/100ml (below).

Eye strain and hay fever drinks Yakult’s new functional ‘Gyutto Kenko’ drinks are to be sold in the smallest paper package available in Japan (65ml). Three varieties: Coenzime Q10, Blackcurrant, and Shiso (beefsteak plant) extract will be sold in stores and through the ’Yakult Lady’ door to door sales channels. The 38 kcal blackcurrant product contains 20% juice (blackcurrant extract and blueberry juice) and 140mg of polyphenol which Yakult claims will improve eye strain. The Coenzime Q10 variety (28 kcal) has the RDA of 30mg of Coenzime Q10 which has an antioxidant effect. And the 14 kcal Shiso drink contains 400mg of the red shiso leaf which is said to be effective countering the effects of hay-fever. (Top left)

Sparkling red grape Sapporo’s Zero Sparkling Red Grape has zero

calories and 6% red grape juice with three artificial sweeteners. It is the second in a series the first of which was zero sparkling grapefruit. It is sold in a 410ml pressure-resistant PET bottle by Yoshino Kogyosho.

Low fat coffee Coca-Cola’s Georgia canned coffee is Japan’s top selling soft drink brand. The company has now launched Georgia Daily Oligo Black Coffee, the first Tokuho approved functional product in the Georgia brand range. It is an Emerald Mountain Blend Coffee made with Columbian beans and contains 3g of mannobiose extracted from coffee beans which reduces the absorption of fat in the body. Each 280ml wide-mouth bottle can contains 23 kcal. Mannobiose is by Ajinomoto General Foods.

Hangover cure Made using Saké fermentation techniques, Super Kome Ukon Plus (above) uses turmeric, which apparently prevents hangovers. Sold in 100ml alu bottles from Daiwa Seikan, target first year sales is 2 million bottles.

Kirin duo Riding the wave of zero products in Japan, Kirin Beverages has launched Fire Cafe Zero can coffee containing sweeteners. This month Kirin also introduces the latest product in its ‘World’s Kitchen’ series, its Maple Syrup and Spices Tea. This chilled cup tea product comes in a 200ml size and contains milk, cinnamon and ginger and 126 kcal.

Double espresso Morinaga has added Double Espresso and Caffe Latte to its premium range. Targeted at men in their 30s they use twice as many coffee beans as are used in usual RTD drinks.

Established in 1978, Beverage Japan is Japan’s leading trade beverage publication covering all aspects of the drinks industry and market in Japan and is published monthly by Japan Beverage Inc. The magazine is represented in Asia and Europe and by Exigo Marketing. For more information contact steve@exigomarketing.com www.exigomarketing.com

www.foodbev.com/beverage Issue 72 - January · February 2010

PRODUCT NEWS 13

Bev business

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What a difference a decade makes – the changing world of beverages

by Bill Bruce

The tectonic plates shifted in 2008, when Cadbury Schweppes almost completed its move out of beverages, leaving just Coke and Pepsi as the major players. While Orangina Schweppes moved into private ownership in Europe, the Dr Pepper Snapple Group was created in the United States. Nine months ago, in April 2009, PepsiCo embarked on plans to buy two key bottlers and, at the time, that looked like the biggest deal around. But by the end of last year the pace of change accelerated, with ambitious new initiatives coming not from Europe or North America, but from Japan and India.

Flat beer and spirits With sales of beer and spirits faltering at home, Japanese brewers and distillers began to look for opportunities abroad. In February 2009, Suntory completed its purchase of Frucor in New Zealand, from Groupe Danone. The deal had been struck in the autumn of 2008 after Suntory outbid offers from two Coca-Cola bottlers, Coca-Cola Amatil and Fraser & Neave. In February, Kirin bought 43% of Philippines brewer San Miguel and in July, the first news of Kirin’s interest in buying or merging with Suntory first emerged. May saw Asahi taking a stake in Tsingtao of China from Anheuser-Busch InBev. In November, Suntory has made its first move in Europe with the acquisition of Orangina Schweppes from private equity firms Blackstone Group and

hen what is now beverage innovation magazine began publishing as softdrinksworld nearly a decade ago, the industry landscape had remained relatively unchanged for years. The Coca-Cola and Pepsi systems dominated, followed by Cadbury Schweppes and complemented by Groupe Danone, Nestlé, Unilever, Procter & Gamble and hundreds of smaller regional and national players. Lion Capital for an estimated €2.6 billion. At the end of the year, it was reported that Asahi, having been briefly mentioned as a suitor for Orangina, was amassing an acquisition war chest.

Tata makes first move And while the Japanese beverage giants were on the move, another major new player emerged, this time from India. The Tata conglomerate - already second in the global tea market - took a 30% stake in Glacéau Vitaminwater maker Energy Brands in the US in 2006, before it was then sold to The Coca-Cola Company for an eye-watering $4.2 billion in 2007. Tata has made its future intentions clear and is launching new ready to drink beverages, as well as eyeing acquisitions in Russia, Asia-Pacific, Africa and South America.

More acquisitions And to bring the story up to date, a number of smaller moves involving alcoholic drinks and non-alcoholic drinks companies caught our eye towards the end of 2009. In October, Radeberger, Germany’s largest privately owned brewery group, bought a 70% stake in German organic soda drink maker Bionade. Germany’s Eckes-Granini bought the remaining 49% of its joint venture with beer maker Damm in Spain. At the end of 2009, C&C of Ireland bought cider maker Gaymer

of the UK from US based Constellation Brands and the first news came of Dutch brewer Heineken’s intention to buy Femsa’s beer business in Mexico and Brazil – the largest deal to close the decade. Following the acquisition, Femsa plans to accelerate expansion of its soft drinks and convenience store businesses.

world, the stronger companies affected will look keenly at the opportunities for growth that still exist elsewhere. And there is still strong evidence of opportunity in traditional carbonated soft drinks, bottled water, juice and an ever expanding offer in still, energy, sports and functional beverages.

There were many, many more deals in 2009, but the biggest best illustrate the change in ownership trends. As sales of all beverages stabilise in mature markets around the

To keep updated with the news that affects where your company fits in the fast changing business landscape, visit www.foodbev.com every day.

Trend watching – live Apart from FoodBev.com, the other way to trend watch is to attend Zenith International’s InnoBev Global Soft Drinks Congress in Istanbul from 9 to 11 March 2010. With the theme ‘opening up the future’, the Congress includes speakers from Tata Beverage Group and from leaders in energy shots and relaxation drinks. For more information, visit www.zenithinternational.com/events

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foodbev com A world of food and drink

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Zero-calorie Neotame sweetener approved for EU use The NutraSweet Company has announced that its zero-calorie sweetener Neotame has been approved by the European Union. Neotame has been approved by practically all global regulatory agencies, including the United States Food & Drug Administration, JECFA (Joint FAO/WHO Expert Committee on Food Additives), and now also by the European Union. The directive 2009/163/ EU, published on 23 December 2009 in the Official Journal of the European Union, authorises the use of Neotame by the Food and Drink industry as of 12 January 2010. “With its great taste and very low sweetening cost, Neotame has become the world’s fastest growing sweetener,” said NutraSweet Company CEO Craig R Petray. “Given the recent emphasis that food and beverage companies are placing on cost savings, we think Neotame will be a European success in short order.” Neotame will be distributed in Europe (except in Spain and Portugal) by Brenntag Group, whose product portfolio features high-value products with a substantial technical service component. In Spain and Portugal, Neotame will be distributed by food ingredient specialist Disproquima.

Bolivia to introduce ‘Coca Colla’ coca-leaf drink

olivian President Evo Morales has announced that his government is launching a carbonated drink called ‘Coca Colla’ - made from coca leaves. Presented as an energy drink, Coca Colla’s packaging draws on a somewhat familiar red, black and white palette, while its name is obviously intended to challenge the global cola leader. Bolivia’s constitution recognises coca as “a cultural heritage, a natural and renewable resource of biodiversity in Bolivia and a factor of social cohesion.” The drink is part of a campaign to expand coca production from 12,000 hectares to 20,000. Morales hopes to produce the drink in a joint venture with a private company.

Morales began his career as a union leader for coca growers and is the first President to openly chew the leaves in meetings with the United Nations. The Coca-Cola Company is well used to challenges in Latin America. From the Ajegroup launch of Kola Real in Peru in 1988 – now available in Ecuador, Dominican Republic, Venezuela, Costa Rica, Mexico and Colombia – to last summer’s banning of the Coca-Cola brand in Venezuela by renowned anti-capitalist president Hugo Chávez.

Big Red interested in Jones Soda

ones Soda Co says that it has received interest from Big Red parent Big Red Holdings Corporation in acquiring the company for a cash purchase price of $0.30 per share of common stock. Jones Soda retained North Point Advisors in February 2009 to assist in evaluating the company’s strategic alternatives. The Board of Directors intends to conduct a thorough evaluation of Big Red’s indication of interest and all other strategic options. Jones Soda President and Chief Executive Officer Joth Ricci commented: “We have strived over the last 12 months to streamline our business by reducing costs and focusing on our core glass bottle business. We have achieved improved year over year bottom-line results on lower case volumes, and we believe in the strength of the Jones Soda brand. However, adverse economic conditions have continued to negatively impact our liquidity and financial

condition and caused us to explore strategic alternatives in an effort to enhance shareholder value. While the Board conducts this process, we will continue to focus on executing our strategy.”

For more on any of these stories, visit www.foodbev.com © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 72 - January · February 2010

NEWS 15

Ingredients in action

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Fibre Consumers across Europe struggle to meet the optimum daily fibre intake thanks to convenient, processed food and drinks. beverage innovation looks at how drinks manufacturers and ingredients suppliers are developing drinks to meet this need while maintaining optimal mouthfeel. Oats, cereals and nuts, such as almonds, all add fibre to drinks with resulting health benefits while specialist ingredient manufacturers are developing multiple concept ingredients with dietary fibre in sweeteners and probiotic blends for digestive, weight management and breakfast replacement drinks. As part of the trend to natural, consumers are only slowly adopting ‘functional’ ingredients and in the main turning to products that offer benefits they already know and understand. Fibre and its well known benefits for regularity and satiety is one of these.

Tate & Lyle research confirms value of fibre to consumers Research released by Tate & Lyle underlines the growing awareness by European consumers of the importance of

fibre. The research reveals that people across Europe continue to struggle to meet their daily fibre intake, with a third of the

survey’s 1,565 respondents admitting they do not consume enough fibre. Young people were most concerned. These findings are part of Tate & Lyle’s ongoing research into European consumers’ attitudes towards labelling, ingredients and shopping habits.

What consumers want: fibre-rich food and drinks Tate & Lyle’s research reveals that fibre is now seen by European consumers as almost as valuable as more established claims such as ‘low in fat’. 40% of the respondents rated fibre as an important benefit when purchasing products, while 72% said they would be willing to pay extra for products enriched with fibre (up from 50% in 2008 when we last asked this question in a survey on European consumers’ dietary preferences). 26% of the respondents suggested they would be willing to spend 20% more for products which include a ‘high in fibre’ claim (again, up from 16% in 2008).

Lotus blossom concept drink Enrich is designed to help manufacturers create a reduced calorie flavoured water as it contains fibre rich Sta-Lite Polydextrose, Fructopure fructose and Splenda sucralose enriched with Teawell 95 green tea extract for antioxidant and cardiovascular healthy ageing benefits. While Tate & Lyle’s concept quince apple drink Enrich regulates transit at low dosage with prebiotic Solactis Galactofructose and Stalite polydextrose fibre

Jerome Tauzin, Product Manager for Fibre at Tate & Lyle commented: “The results of our research show very clearly increased consumer awareness of the importance of fibre and the huge potential of high in fibre products. Growing numbers of consumers recognise that

Jerome Tauzin they are looking at ways to ensure they meet their daily fibre requirements. “At Tate & Lyle, we are committed to helping manufacturers create affordable, fibre enriched food and drinks. Our health and wellness innovation centre houses researchers, application scientists, nutritionists, regulatory and quality experts and product management personnel, all of whom are available to help our customers formulate new products and improve existing ones. “We are also opening Europe’s first dedicated polydextrose production line in January 2010, allowing us to manufacture a range of easy-to-use, low calorie, cost effective soluble fibres. It will also shorten the supply chain, make the product available in more user friendly forms and reduce the need for stock through the ‘Just in Time’ service.”

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Whole from Fonterra Brands in New Zealand is a flavoured water enriched with protein and fibre to help consumers bridge the hunger gap - that feeling when the next meal seems so far away. It redefines the water category as the only water currently on the market with 5g protein, 1.5g fibre and only 30 calories per serving. It is available in lemon lime, tangerine and berry flavours.

Slimming effects of fenugreek, seaweed and apple extracts According to the World Health Organisation (WHO), global figures for overweight people will exceed 1.5 billion by 2015, so demand for weight loss formulations is high. Frutarom has developed a range of natural slimming ingredients many involving fibre, including: FenuLife, a deodorised galactomannan fibre from fenugreek, which prolongs the internal passage of food. It also decreases glucose absorption and promotes feelings of satiety.

This has been confirmed by a randomised crossover study with obese volunteers. Ascop is a water soluble brown seaweed extract with a high polyphenol content that reduces fat and glucose absorption and increases fat burning. While Pomactiv and Pomelite are soluble bioactive extracts with active polyphenolic components and apple fibres respectively that decrease sugar absorption and form a colloidal suspension, to fill the stomach.

Acquafibra is a prebiotic enhanced flavoured water that provides 20% of daily fibre needs. Made with natural spring water and bottled at source in Brazil, it comes in pineapple mint, lemon, strawberry and peach flavours. It contains 4.9g of fibre, an indigestible carbohydrate that nourishes the growth of probiotic intestinal flora, which improves the body’s digestive function and absorption of minerals along with vitamins B3, B5, B6 and B9.

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NEWS 17

Ingredients in action

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Fibre

Fortifying with fibre

laire Phoenix interviews Luisa Biscione, Assistant Applications Specialist Beverages of Danisco UK.

Have you seen demand grow for fibre in drinks? Yes, we have seen an increase in the market and an increase in interest from our customers for fortification with fibre

over the last few years. We expect this trend to continue with the increase in consumer interest in health and nutrition. Furthermore, another trend we see is for more natural drinks - and adding the fibre back into drinks can be seen as an extension of this in providing a complete nutritional package. What does Danisco provide that meets this need? Danisco has a variety of ingredients that are suitable for fibre fortification in beverages depending on the specific application, positioning and physical properties required. Firstly, we have our Grindstead range of pectin and

our Meyprodor speciality guar range which is suitable for use in beverages and can provide a range of viscosities and textures. They are accepted as a source of dietary fibre as they fulfil the definition set under the health and nutrition legislation.

a low sweetness level and a low calorie content and is easy to incorporate into virtually all forms of beverage. Furthermore, due to its high fibre content of 85%, less is required to achieve a fibre claim.

Another ingredient that can be used in fibre fortification of drinks is Litesse polydextrose. It is a speciality carbohydrate and is accepted as a dietary fibre in Europe and in many countries around the world. Litesse polydextrose is a polysaccharide composed of randomly crosslinked glucose units containing all types of glycosidic bond. Evidence from human intervention studies demonstrates a range of physiological benefits which supports the function of Litesse as a dietary fibre and prebiotic ingredient. Litesse shows prebiotic benefits from consumption of as little as 4g daily.

Danisco can provide both legislation and application support, to aid both formulation development and the launching of products onto the market.

The Litesse family of products allow the addition of fibre with minimal effects on viscosity, colour, flavour and texture of the beverage. Litesse has

How do you see the market changing over the next few years? Currently there is a general trend towards eating healthier foods and eating more indulgent foods as a treat. We see this trend evolving into ‘eating for prevention’ as an extension of eating healthily, including a focus on increasing the consumption level of dietary fibre and other micronutrients. Consumers are becoming increasingly knowledgeable about food ingredients and nutrition in general, which can only be a good thing.

Raising a glass to the growth of functional ingredients Beneo-Orafti Marketing Manager, Tim Van der Schraelen, explains how ingredients for beverages can be used to make a variety of claims such as ‘a good source of fibre’, ‘healthy digestive system’, and ‘increased calcium absorption’.

level of harmful organisms in the digestive tract, such as clostridia, is also reduced. Orafti inulin and Orafti oligofructose have also been proven to increase bone density and bone mineral content, as a result of improved mineral absorption.

“By incorporating modest amounts of Orafti inulin and Orafti oligofructose into beverages, manufacturers can produce beverages to aid digestive health. With regular intake of inulin and oligofructose (at levels of 5g each day), the bifidobacteria are stimulated and increase in number by as much as five to ten times. The

Recent studies have indicated a positive impact of Orafti oligofructose on satiety and weight management. One of the studies undertaken shows that the consumption of 8g of Orafti oligofructose with breakfast increased the feeling of satiety and reduced hunger and prospective food consumption during the next meal.

Beneo-Orafti has undertaken in excess of 300 studies, across four continents and in 14 different countries, including over 100 human intervention studies, to examine the beneficial properties of Orafti inulin and Orafti oligofructose.

The market for prebiotic beverages is growing and will continue to do so as long as consumers are willing to incorporate extra health benefits into their diet. Manufacturers should respond to this trend to capitalise on the demand.

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Ingredients What’s new in ingredients

Citrus choice widens As part of its Citrus Competence project Frutarom presents 27 high quality natural and FTNF (from the named fruit) citrus flavour variants in line with the current trend for naturalness. Demonstrating that citrus flavours embrace far more than just orange or lemon it includes grapefruit, lime, mandarin, tangerine, orange, lemon, clementine, pomelo, yuzu and blood orange. In the first quarter of 2010 the Citrus Competence project will continue to focus on the impact of new legislation in 2011 pertaining to the 95:5 ruling for natural fruit specific flavourings.

Cereboost - patent pending brain health ingredient Cognitive health is set to become one of the hottest areas of the functional food, beverage and dietary supplement markets. As a result Naturex is extending its NAT life range to the brain health market with Cereboost, a patent pending ingredient formulated using American ginseng. In a recent clinical study, this product demonstrated a significant positive impact on mental function. The study was conducted by, the Brain Science Institute (BSI), at Swinburne University, Melbourne. The subjects supplemented with Cereboost experienced significant improvement in working memory and alertness. Developed for its activity on cognitive performance, it has a specific profile of ginsenosides making it suitable for all ages.

www.foodbev.com/beverage Issue 72 - January · February 2010

NEWS 19

Ingredients

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Cream Supplies offer glow in the dark drinks Cream Supplies, UK has added Illuzoon from Germany’s Biozoon brand to its range of molecular ingredients. With molecular gastronomy in its infancy this natural colourant is creating quite a commotion in the beverage sector as it glows under UV light giving a fluorescent glow to drinks and so looks like being popular for use in nightclubs. Mixologists on the Cream Supplies stand at Hotelympia will be demonstrating its use from 28 February to 4 March at Excel in London.

Plant based Clear+Stable from Dow Wolff Cellulosics Vivinal GOS provides creamier mouthfeel in dairy drinks Prebiotic ingredient Vivinal GOS produced by Friesland Campina Domo has been shown to improve mouthfeel of dairy beverage products giving a smoother and creamier finish in low fat products. Prebiotics such as Vivinal are non-digestible food ingredients, which beneficially

affect the hosts health, by selective stimulation of bacteria to improve colon health. (Gibson and Roberfroid, 1995). Designed to add to yogurts or dairy drinks before fermentation or heat treatment, this ingredient is stable during processing and will not be affected by heat or acid circumstances.

Weight loss paramount in Korea Body fat burning products formulated for weight loss were the largest sector of recent functional foods authorisations by the Korea Food and Drug Administration (KFDA). According to The Korea Times, the KFDA authorised 27 products that are said help burn body fats last year, out of a total of 97 functional foods. Twenty-four of the products contained an extract from Garcinia Camboginia, which contains the compound

hydroxycitric acid (HCA), reported to accelerate metabolism and help in weight-loss diets. Other functional foods obtaining authorisation were products that benefit liver, joints and bones, plus prostate and colon health. KFDA researcher Lee Hye-young was quoted in the Korea Times as saying: “Functional foods are diversifying as more are being authorised to improve people’s health. This reflects what people need at the moment.”

Dow Wolff Cellulosics Food & Nutrition has developed an ingredient that thickens and stabilises food and beverages, even under highly acidic conditions. Products containing Clear+Stable apparently taste and look good for longer, with no sedimentation or cloudiness.

Clear+Stable interacts with proteins of any origin to form soluble and stable proteins. The result is a range of food and drink products that display well, offer a long shelf life and, being plant based not animal based, offer consumers peace of mind.

Symrise to acquire Egypt’s Futura Labs Symrise is to acquire flavour and fragrance manufacturer Futura Labs Group, in Egypt and the United Arab Emirates. Egypt is a fast growing market with a population of 80 million, in the dynamic Gulf region. Futura Labs owns development and production facilities in Cairo and a recently established production facility in Dubai. Dr Heinz-Jürgen Bertram, Chief Executive Officer of Symrise, (right) said: “With the acquisition of Futura Labs, Symrise underlines its focus on dynamic emerging markets. We are strengthening our presence in North Africa and the Middle East which both have strong potential for further growth.” The combination of Futura Labs with the existing operations

of Symrise in the region will create the new market leader in Egypt, a dynamic flavour market growing at a faster rate than traditional mature markets. The company has significant modern production capacity and an efficient supply chain organisation. It has a particularly strong position in the beverages industry, including a new production facility for aseptic beverage compounds in Dubai.

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Ingredients

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Cargill results down but ingredients performing Cargill has reported net earnings of $489 million in the fiscal 2010 second quarter ended 30 November 2009, down 59% from $1.19 billion in the same period a year ago. “Cargill’s business and geographic diversity continued to demonstrate its value, as a different mix of business units moved to the forefront in the second quarter,”

said Greg Page, Cargill Chairman and CEO. “Performance was led by our food ingredients and agriculture services segments, both of which were up significantly from last year. With the global financial sector in recovery, we also realised much improved results in our risk management and financial segment.”

Symrise goes glocal Glocal taste is it - according to food and beverage trend researchers. Now Africa based niche products such as Afro Tea or Dju Dju Beer have crept onto European markets. And the 2010 World Cup in South Africa will open doors for even more African flavours. Harald Schmidt, Category Director EAME, Alcoholic Beverages at Symrise, is an expert since Africa serves as the inspiration for the latest alcoholic beverage concepts from Symrise. The ‘African Inspirations’ line, with flavours such as Marula, Honeybush and Kenyan Coffee has now been enhanced by the aromatic

nam-nam or natal plum, and baobab, which has been identified by Mintel as one of the new top ten flavours of the year 2009. These spice up the company’s premium liqueur (20% volume) and premium flavoured vodka (37% volume) concepts, complementing last year’s liqueur with cocoa from the Ivory coast and African spices.

Enliten natural sweetener and Purimune blend from Corn Products Corn Products International showcased an interesting concept drink on the GTC Nutrition stand at Food Ingredients Europe in November. This pomegranate lime beverage features Enliten a natural sweetener and Purimune. The drink, designed to support a healthy immune system contains just 25 kcal per serving. This entry into the Stevia sweeteners market highlights the company’s decision to partner with Morita Kagaku Kogyo Company in offering a patented stevia (Rebaudioside A) plant variety.

Treatt offers two new aromas Treatt has extended its range of FEMA accredited chemical ingredients with the launch of six new synthetic nature identical products. Developed to provide high impact top notes, these deliver authentic, aromas to a range of sweet and savoury applications. Green, earthy, nutty, geranium, tomato like characteristics make 4,5-Dimethyl-2-isobutylthiazole; 2-isobutyl-4,5-dimethylthiazole suitable for a variety of floral and vegetable formulations. Key applications include beverages where a dose of 0.001 ppm is recommended. Other products in the range include 3,5-Dimethyl1,2-cyclopentanedione; 3,5-Dimethyl-1,2-cyclopentadione

which delivers a caramel note in applications such as coffee, toffee and roast meat at levels of less than 5ppm in foods and 10ppm in beverages. While 2-Acetyl5-methylthiophene provides a sweet, floral aroma to both floral and vegetable formulations. Treatt offers over 300 specialty chemical top notes, including pyrazines, thiazoles and other sulphur, nitrogen and oxygen heterocyclic chemicals, manufactured by Endeavour Specialty Chemicals.

www.foodbev.com/beverage Issue 72 - January · February 2010

NEWS 21

A beautiful future

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Aloe vera and beauty drinks Selling in Europe, Asia, US, Middle East and Africa, Thailand’s Sapanan General Food Company has been producing juice drinks for 30 years. Entering the overseas markets just two years ago it has been particularly innovative in terms of beauty drinks and shots. Claire Phoenix spoke with General Manager and founder Adisak Ruckariyaphong.

beverage innovation interview Sapanan is an innovative company - how does it compare to other beverages companies in Thailand? Our core policy is to create distinctive products and create a new product segment in order to keep ahead of tough competition in the current beverage market. That’s why we are the leader in promoting our products in both domestic and international markets. We are more interested in the blue ocean market* (new market space) than red ocean market. However, it may take some time for us to educate consumers about this new product category. We also place a very high importance on product design and I am confident we can compete not only in Thailand but also on the international scene. Speaking of which, we are well aware of what a brand has to have in the international market. That is why we have patented our 3D bottle design and logo in the EU and elsewhere and we are ready to protect ourselves against unfair competition.

What are your main product lines? We have launched six products under the Sappé brand. Starting with our Aloe Vera Drink, which is a juicy flavoured drink containing large cubes of Aloe Vera. It is offered in four flavours; white grape, apple, lime and blackcurrant. Then we launched Sappé Beauti Drink, a flavoured drink containing great ingredients for beauty which we have in four SKUs; Collagen, Fiber & L-Carnitine, Chlorophyll, and Coenzyme Q10. Moreover, we had already launched Beauti Shot in two SKUs and Smarti Shot - both as dietary supplement products, as well as ‘For One Day’, a 100% vegetable and fruit juice, and an orange juice with orange pulp called ‘Juice Me’. As other umbrella brands, we have launched Mogu Mogu, a fruit juice with nata de coco and St Anna - a fruit flavoured drink with Coenzyme Q10. In the first quarter of 2010, we plan to launch further new SKUs under the Sappé brand as well as introducing new umbrella brands.

Adisak Ruckariyaphong - innovating in a blue ocean market What was the first brand with which you achieved success? Our first brand was Mogu Mogu. At the time, all available beverages were liquids without any particles, and if there were any, they were nothing more than small pieces of orange pulp in

orange juice. So we thought the idea of ‘chewable juice’ would be something new and original. The name Mogu Mogu defines the expression of chewing, which explains the idea of chewing on Nata de Coco (coconut) when drinking Mogu Mogu.

Where does it sit in term of value and volume? The ‘Functional Drink’ is a new category in the Thai beverage market and even though its total market value is growing, it is still not very high at the moment. As we serve both high-end and low-end markets, by launching Beauti Drink, Beauti Shot, and St Anna, we have been able to gain more than a 60% share of the total Thai market in this product category. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Please give details of production lines, plant size and capacity. Currently, we manufacture in four plants with the total production capacity of approximately 180,000 tonnes per year. Of course, we have our own production facility but due to a rapid increase in demand for our products we have to co-operate with three other factories. We are planning to increase the capacity by another 50% in 2010 which currently is under negotiation with another new subcontracting factory. And in addition to that we are planning to build a new factory to satisfy future demand. Sappé beauti drink has the slogan ‘Wanna feel more beautiful’ - please explain how the ingredients work and the thinking behind this drink. Sappé beauty Drink offers four variants; Collagen, Fiber, Co Enzyme Q10, and Chlorophyll. Collagen is a protein that supports the skin and blood vessels. Collagen helps keep the skin young and healthy, fibre helps the digestive system, Co Enzyme Q10 is a perfect source of antioxidants and helps prevent wrinkles. Chlorophyll helps detoxify our bodies and helps our blood flow. All products have something to do with beauty aspects. Our products are created according to the concept of ‘Wanna feel more beautiful’, and ‘Wanna feel more slender’, as a result

we came up with the idea that allowed us to use collagen and fibre as ingredients. After a huge response of demand, we came up with another two SKUs which which are COQ10 and chlorphyll. You sell into Europe, America, Asia, Middle east, Africa and Oceania. Can you explain where your products are most successful and where you hope to move next? We really go beyond the local Thai market and do not position our products as specialist health drinks. We make modern and stylish drinks that are sold in mainstream channels as well as in target channels such as fitness centres. Here is another difference between Sapanan and other Southeast Asian drinks manufacturers. If you go to main gas stations and supermarkets in many countries in Europe, you will find Sappé but rarely drinks from other Southeast Asian companies.

As for Europe, at the moment, we are most successful in Eastern European countries with our Sappé Aloe Vera brand. Soon we will be launching Sappé Beauti Drink there as well. From the way things are looking right

We are planning to increase capacity by another 50% in 2010 now, I feel that entering the market in Western Europe will be something we have to pay close attention to, so we have set up a representative office in the Czech Republic. We are looking carefully selecting partners and distributors in

Western Europe. The first market we focused on was Norway, which is a very difficult market with high standards and various regulations. I can say that it took only a few months to establish ourselves in this country in chains such as 7/11 and Deli de Luca. By 2010, we believe we will be able to set up production in Europe and will be as successful in the West European market as we have been in East Europe. Outside Europe, we also sell successfully in Israel, Middle East and many Asian countries such as Singapore or Hong Kong. Thailand exports mango, lychee, pineapple and nata de coco worldwide. Is this reflected in your portfolio? Since Thailand is known for tropical fruits, this is advantageous for Mogu Mogu. We wanted to be more of a

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COVER STORY 23

A beautiful future lifestyle drink than a functional drink. The fun and excitement theme for this beverage is mainly aimed at children and teen consumers. This is working perfectly since our target groups are attracted to fun colours and tropical fruit juice. On top of that, Nata de Coco is a good source of fibre. (See Ingredients in Action article on page 16). How do you use celebrities and models to marketing advantage? Beauti Drink is the first brand for which we decided to work with a celebrity to present our product. Our Beauti drink celebrities speak volumes to our customers from the television screen and from popular magazines. I feel that celebrity endorsement will help us gain new customers who have never tried our products. Therefore, we choose celeb-marketing as our strategy to attract customers’ attention. I believe that this strategy always works very well because it is such a trend for Thai people to follow celebrities.

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But let me add that we do not rely on celebrities and some of our drinks have been successfully sold without their support, using other forms of effective marketing. Where next for Sapanan - more low or no sugar drinks, more fibre added drinks or something else? In general we will follow our company policy, which is “to keep being the leader of innovative products.” Our strength is to create new and unique products and launch them in the market in order to fulfil customers’ needs. We usually launch one new product each year to fit into either domestic or international markets, or sometimes both of them by always focusing on a product’s uniqueness. Finally, I hope that in the future quality products from Southeast Asia will gain sustainable share in the global market. *Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD.

24 COVER STORY

www.foodbev.com/beverage Issue 72 - January · February 2010

Reducing material use Progress in recyclable paperboard

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nterview with Steve Minnici, Director of Marketing, MWV Beverage.

How is MeadWestvaco responding to retailer demand for sustainable packaging? From a manufacturing perspective, we produce almost 3 million tonnes of recyclable paperboard for our packaging products, all of which is made from a renewable resource trees - which are grown and harvested responsibly. Also, MWV self-or co-generates 70% of the total electricity required by its three US paper mills, and relies on carbon neutral or renewable biomass fuels for 65% of all energy used for MWV pulp and paper operations.

Engineered packaging saves space, cuts pallet consumption and reduces inbound trucks More and more, CPGs and retailers are either being pressured by consumers to be more environmentally responsible, or are focused on fulfilling their own goals around sustainability. So, when choosing beverage packaging materials, it’s important to understand the complete supply chain, life cycle and other key factors such as brand impact, damaged or unsaleable products, the use of renewable resources, or recyclability. We have the expertise in engineering and design to develop lighter weight paperboard packaging that is recyclable, durable, protects the product during transport, and features the brand prominently

on the store shelf. Our engineered packaging is a key example of this. Because of our experience in materials science, we are able to develop packaging that uses less material but doesn’t compromise strength or structural integrity. MWV is also highly committed to developing advanced, automated machinery solutions to maximise manufacturing operations. One example is OneTech2Combo which we introduced last September at Drinktec. This combines several machines in one, integrating carousel, secondary and tertiary packaging. It runs various packaging configurations, so helps our customers improve their production efficiency and ensure consistency in packaging. What are the big issues for you regarding sustainability? Water is a key resource in the papermaking process. However, the water is mostly borrowed, not consumed. We recycle waste water from one process to

another, which is then treated to established standards and returned to the environment. Packaging is truly part of the product itself, no longer seen as waste but as a valuable part of the brand and integral to the consumer’s lifestyle. For instance, by designing products that can reduce tertiary packaging in shipping, serve multiple purposes such as an ice cooler, are functional and easy to use when stored at home, and can return to the lifecycle as a raw material. We have been selected for the Dow Jones Sustainability Index for six consecutive years, and are very proud of our standing, and appreciate this acknowledgement of our efforts. What is next in terms of sustainability? Even less packaging? Less bleached finishes? Surely there is a difficulty in balancing the marketing opportunities of shelf ready packaging and reducing paperboard use? We recently introduced a new innovation at Drinktec, in Germany, with a paperboard six-pack carrier that offers consumers a convenient, durable, reusable way to return

empty bottles for refilling or to outdoor recycling containers. How do you see other packaging formats? The choice of substrate offers consumers a variety of options to best meet their lifestyle. Depending on the actual beverage product and intended consumer use or application, other formats give flexibility and versatility to the brand so they can reach new customers in new markets. So, for example, aseptic packaging for dairy is an ideal substrate in regions where refrigeration is scarce or limited because it protects and preserves the beverage product without the need of refrigeration. From another perspective, some companies view packaging as an afterthought rather than a critical part of the brand and product itself. When this is the case, there is a tendency to make decisions about packaging based solely on cost. And when cost is the driving factor in choosing packaging materials, customers can be misled if they don’t account for the overt and hidden costs throughout the supply chain.

See the Sustainable Packaging supplement with this issue for updates on PET, rPET, films, closures biopolymers, cans, cartons and glass

www.foodbev.com/beverage Issue 72 - January • February 2010

sustainability 25

Natural colours

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Page 28

Page 32

Diana Naturals’ vegetable options

Campbell Barnum explains how DD Williamson provides colour with confidence

Page 29 Natural ß-carotene from DSM

Page 30 Interview with Martyn Lock of Naturex

Page 34 Chr. Hansen offers brighter encapsulated colour

Beautiful beetroot, brilliant blueberry and punchy pumpkin - soft and bright natural tones all reflect today’s great tasting natural beverages. The food and drink colours market has undergone a dramatic transformation in recent years to meet the clean label declarations demanded by retailers across the globe for ‘natural’ - giving on shelf advantage. beverage innovation interviews a number of key players in this sector and looks at latest developments in reformulation and how to survive the rigours of new product differentiation and cost pressures in a competitive climate.

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SPECIAL REPORT 27

Natural colours

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Diana Naturals offers vegetable options for colour

o maximise consumer’s wishes for bright colourful but natural drinks Diana Naturals of France has developed new pumpkin juice concentrates.

Green vegetables are great for portraying a healthy label image but are difficult to dose in beverage applications. To make it easier to implement them in beverage recipes, Diana Naturals has developed innovative vegetable blends for use at low dosage levels including a six vegetable blend of cucumber, kale, parsley, celery, broccoli and watercress juice concentrates which is pale green in solution with a mild vegetable note, also an orange solution of pumpkin, carrot, cucumber, celery, spinach, salad, parsley, red beetroot, broccoli, green cabbage and onion juice concentrate. Also a 14 vegetable blend containing aubergine, green bell pepper, asparagus and celery, among others, giving a green yellow shade in solution.

superfruits are today joined by superveggies. Having the same healthy image but being less sugary and as rich in bio active nutrients, vegetables are a good complement for fruits. They deliver defined nutritional claims and attractive labelling and have been chosen for their antioxidant properties. The three superveg concentrates comprise: Orange Carrot (high in vitamin A) Red Bell Pepper (a source of vitamin A, C and E)

As the superheroes of functionality superfruits are today joined by superveggies

Originating in Chile these give a bright natural yellow colour, a neutral taste at low dosage and a mild taste even at higher dosages. They have no gelling effect and so have good stability and are competitive on a cost basis while offering a possible claim for daily recommended vegetable serving. They suit many drinks applications in conjunction with fruits, vegetables or herbs and spices.

and Purple Carrot (containing natural polyphenols).

Purple carrot juice Two purple carrot juice concentrates developed by Diana Naturals are the result of years of research in selection and process optimisation -

achieving the highest pigment level on the market for a juice concentrate. Their neutral taste, intense colour and labelling as 100% juice concentrate bring great flexibility to drink developments and are available with a citric acid or lemon base.

Clear vegetable juice concentrates are also available with no pulp, a light taste and a light colour ranging from yellowish to reddish. Labelled as a juice concentrate they offer the potential for many tailormade developments as still or sparkling vegetable drinks in clear PET bottles.

Superveg concentrates After proving their commercial success for many years as the superheroes of functionality © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Natural source ß-carotene from DSM

SM Nutritional Products has launched CaroCare Nat. ß-Carotene 10% CWS Star, a natural source ß-Carotene formulation, for the colouration and fortification of food and beverages. This addition to DSM Nutritional Product’s CaroCare range is particularly suited for use in ready-to-drink beverages where it offers a number of formulation advantages. These include ease of use, guaranteed colour intensity, superior stability for enhanced appearance and greater consumer appeal, plus the health benefits of ß-carotene. CaroCare Nat. ß-Carotene 10% CWS Star is an easy to handle, free flowing, non-dusting powder which disperses immediately and smoothly in cold water. Developed

for full consumer acceptance, it is free from ingredients of animal origin and fully meets vegetarian requirements. It is also free from any of the allergenic ingredients listed in Annex iiia of the EU Directive 2003/89/EC and the US Food Allergen Labelling and Consumer Protection Act of August 2nd 2004 (FALCPA). John Biggs, Global Marketing Manager Beta Carotene, DSM Nutritional Products, comments: “This is a valuable addition to our successful carotenoids range. CaroCare Nat. ß-Carotene 10%

CWS Star is the ideal choice for manufacturers looking to respond to the growing consumer trend for natural source ingredients. “Offering the highest quality natural source ß-Carotene available today, this latest CaroCare product delivers clear benefits in use as well as potential health benefits. By combining colour, ProVitamin A activity and antioxidant properties, CaroCare Nat. ß-Carotene 10% CWS Star offers food - and particularly beverage manufacturers - a versatile and effective ingredient which can be used to positive effect in numerous formulations. It nicely complements our existing CaroCare 1%CWS and 30%S product forms and means we

can now offer a natural source ß-Carotene product for the vast majority of food and beverage applications.” As with all DSM carotenoid ingredients, this latest addition can also be incorporated into custom designed Quali-Blends premix formulations. This fully integrated approach helps customers achieve the right balance and combination of nutrients in their functional food and beverages.

www.foodbev.com/beverage Issue 72 - January · February 2010

SPECIAL REPORT 29

Natural colours

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Naturex offers contemporary natural pigments Claire Phoenix interviews Martyn Lock

The majority of natural pigments allow most final applications to achieve up to a 12 months shelf life. In addition, Naturex works closely with its customers to help select the correct colour formulation to ensure that the required balance between shade and shelf life is achieved. Pigments that are derived from nature are exactly that, and therefore, they have many different properties that need to be taken into account when formulating into a final application.

With the move towards Natural Colours increasing (following the requirement for a warning label on beverages containing the six Southampton colours from July 2010) what have been the big developments for Naturex? Due to the current trend of ‘No Artificial Colours or Flavours’, and using ingredients in formulations rather than additives to improve the overall appearance of food and beverage applications, Naturex is building upon its current formulation technology and experience to develop the next generation of colour solutions. Naturex has a complete portfolio of colours as well as Ingredients from Nature - a complete range of colouring foodstuffs, that meet the current market demands.

Naturex works closely with its customers to ensure that the golden factors; pH, packaging, processes and potential ingredient interactions are considered early on in a product’s development, therefore eliminating costly mistakes. The stability of naturally derived colours is sometimes questioned. However, a range of specific antioxidants for

example, can be used to improve the stability of carotenoids, such as carotene, paprika and lutein. New formulation technology in conjunction with process optimisation has greatly improved the stability of naturally derived colour formulations.

A specific trend towards red colours containing blue notes Nature offers very vibrant yellow and oranges that are naturally oil soluble; these pigments are often unusable in terms of handling and suitability for application purposes. By using emulsion technology and selecting a range of appropriate emulsifiers, it is possible to develop

a range of products that are water dispersible and suitable for a range of applications. Naturex market these products under the brand name Em-Seal. Clear-Col products are microemulsions of naturally oil soluble pigments. These products exhibit excellent clarity and stability to heat, light and acidic conditions. Naturex has finished developing its new generation of ClearCol formulations, which offer excellent stability in the final application; while also offering the advantage of a quick and easy to disperse product, which does not require high shear mixing or heat, minimising time for preparation of the premix. Which colours (and colouring foodstuffs) have been most in demand recently? Is it still those in the orange yellow spectrum or have you seen any new trends?

One of the first challenges when matching a synthetic colour is to obtain the exact shade and vibrancy, required. This often requires a blend of two or three natural pigments. Over the last few years a great deal of resource has been invested in the research and development of these products. Now there is no doubt that Naturex can offer viable solutions to the Southampton Six.

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The most popular colours tend to be orange and red shades due to the vast application areas they can be used in and the different shades that can be achieved. The deeper orange/yellow shades continue to be very popular. Naturex has a variety of different shades from numerous sources that fit with this trend. However, there is a specific trend towards red colours containing blue notes; this could be attributed, partially to the superfruit trend. Ingredients from Nature includes lush red shades which fit perfectly with this growing ‘health and wellbeing’ trend. Is there a move to achieve health benefits alongside the colour palette, ie with anthocyanins? Colours that are derived from nature, offer the advantage of associated health benefits, free from unnecessary chemicals and

have an excellent stability in final application. The Anthocyanin range provides a wide spectrum of red hues in application and are perceived as a healthy inclusion due to their alleged antioxidant properties.

An increase in development work associated with energy drinks and flavoured waters Which type of beverages are you being asked to work with most? Sports or energy drinks, or those based on fruit juice, dairy, tea or water - or something completely different? Such as calming and relaxation drinks?

Due to the impact of the Southampton Six, the carbonated beverage sector is very active as these had often utilised artificial colours for their commercial viability. However, within Western. Europe we are experiencing an increase in development work associated with energy drinks and flavoured waters, this could be attributed to the fact that the consumer is looking for food and beverages with added benefits, eg added vitamins, immunity boosts etc. Where do you see the industry moving next? Is cost still an issue for many companies - meaning that they cannot afford a completely natural colour palette? Within the present economic climate, the majority of manufacturers have completed stability and reformulation

work by substituting artificial colours with either a natural colour or colouring foodstuff alternative, prior to the 20th July 2010 deadline of incorporating a label flash on pack. Branded players have made the switch already due to the potential impact on sales. However, some manufacturers are holding back where they do not see a commercial benefit until the deadline of July 2010. It is a compromise between image and sales within the market place and is very specific to the geographic region and demographics of the target market. The natural trend is here to stay, with consumers having growing awareness of health issues. Natural ingredients for such markets will experience healthy growth when the global economy moves out of recession.

www.foodbev.com/beverage Issue 72 - January · February 2010

SPECIAL REPORT 31

Natural colours

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Colour with confidence DD Williamson Vice President of Global Marketing Campbell Barnum When consumers look at a food or beverage, they taste with their eyes. Colour is the visual pallete and first impression that sets the table for other sensory experiences. Natural colours can now be used in beverages ranging from white through all shades of yellow, orange and green, red and purple to almost black. DD Williamson’s wide array of natural colourings, along with our sought after caramel colour, helps sell 1.5 billion servings of foods and beverages every day. The standards resulting from our quality systems exceed those required by all national and global food agencies.

World leader in caramel colour Caramel colour is the world's most widely consumed food colouring ingredient and results from the controlled heat treatment of carbohydrates (nutritive sweeteners).

We manufacture more than 100 different liquid caramels and 20 different powdered caramels. From caramelised coffee, to iced coffee flavours, soft drinks and brewing there are numerous drinks applications: From cola to cognac, iced-tea to isotonics, from root beer to real beer, we offer you a world of technical expertise. DD Williamson provides natural colours such as annatto extract, beet juice, red cabbage juice, (beta) carotene from natural sources, carmine and cochineal extract, purple and black carrot juice, copper chlorophyllin, elderberry juice, grape juice and grape skin, lutein, paprika extract, purple corn and turmeric (curcumin). More recent additions are aronia (chokeberry), purple and sweet potato and lutein from marigold flowers which provides a yellow hue for cloudy beverages. To explain the natural heritage of a few of these less obvious colours: chlorophyll is extracted from plants, typically fescue and alfalfa, and then chemically modified (or stabilised), displacing the magnesium from the core of the molecule and substituting it with copper. The resulting stable, water soluble colouring is called sodium copper chlorophyllin. Copper chlorophyllin is permitted as a food colouring in the European Union; however, in the USA, its food use is limited to dry citrus beverages.

ß-Carotene from natural sources The hue of DDW's natural ß-carotene ranges from yellow to orange, depending on concentration. It enhances the visual appeal of juice drinks, tropical beverages, desserts and other products. As a colouring,

it performs equal to or better than conventional (synthetic) ß-carotene.

Recent additions are aronia, purple sweet potato and lutein from marigolds Natural colour advantages DDW’s colouring is naturally derived, not nature identical (synthetic). Advantages include quicker dispersion and less cloudiness in solution. Our colouring is designed to reduce the risk of sedimentation, ringing and cap/bottle staining. Recommended applications for these colours are for energy drinks, spirits, juice drinks,

specialty teas, yogurt drinks, smoothies and also flavour.

Natural colour regulations The European Union will require a warning label in July 2010 on foods and beverages containing any of the Southampton Six synthetic food colours. Particular warning has been given for Allura Red AC E129 as having an adverse effect on hyperactivity and attention levels in children. The other colours for which replacements are suggested are Ponceau, tartrazine, sunset and orange yellow, quinoline yellow and carmoisine. Natural colours from carrot, turmeric, lutein, paprika, cochineal, grapeskin and natural carotene are all listed as a Natural Equivalent for beverages. To eliminate synthetic colours in formulations, food and beverage manufacturers can choose from a wide array of natural alternatives. Natural colours

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alone do not have the same colour intensity as synthetics. Often the solution is a blend rather than just one colour. And also technological advances have reduced this performance gap. For example improved blending of natural colours to maximise attributes helps to improve stability compared to using a single (straight) natural colour.

Achieving batch consistency Often, pH affects natural colours. For example, DD Williamson European Technical Services Manager Barry Foley notes that, depending on pH, elderberry (as an anthocyanin) colour changes. “If the pH is very low, it may turn red. If it’s more neutral, like a soy mixture, it might be purple.” Light will also impact natural colours and, depending on the packaging, they may fade over time.

In juice blends or drinks containing juice, “Caramel colour is great for standardising products where colour variations occur from other natural ingredients,” he adds. “The standardisation is used in relatively small amounts.” For some applications, addition of caramel can add depth. “Basically, it calms down bright colours. But while this may be highly desired by adults, kids may gravitate toward brighter colours.” Selecting the appropriate caramel colour requires more know how than just the end colour desired. If the beverage contains protein, the caramel colour must have a similar colloidal charge. “Proteins carry a colloidal charge,” explains Foley. “If you mix positive and negative colloidal charges, they come together and you get a haze, or precipitate in the worst case. If there is a lot of soy protein, you may have to use a

positive caramel. If you’re using a milk base, you may want to use a negative caramel.” And so on.

Cocoa extenders Cocoa extenders may replace up to 50% of the cocoa powder when it is used as a colour in such applications as baked foods, confectionery and chocolate drinks. Caramel colour when used alone may replace about 10% of cocoa powder, but using a higher percentage may bring about flavour issues. Adding flour, milk powder and chocolate flavour along with the caramel colour will create a cocoa extender that has been shown to replace up to 50% of cocoa powder. Depending on the kind of caramel used and the kind of cocoa powder used, caramel colour is two to six times darker than cocoa powder. DD Williamson uses Class 3 caramel colour even though it is more expensive and lighter

in colour than Class 4. Class 3 caramel colour provides a redness that may more closely resemble cocoa powder. The European Technical Caramel Association (EUTECA) met in November to agree on Burnt Sugar’s standard of identity since none exists in EU food regulations today. Burnt Sugar is derived from the controlled heating of sucrose and glucose.

Replacing Synthetic Colouring with natural alternatives - in the EU and US Food and beverage processors are formulating with natural alternatives to synthetic colouring in response to consumer concerns and changing preferences. The two page reports on our website explain replacing synthetic colouring with natural alternatives, in the EU and US, plus a regulatory briefing and specific colouring substitutions.

Questions before you start: Your specific product, process and packaging all influence the best naturally derived colourant (straight or blend) so be prepared to answer the following questions: 1) What is the desired colour of your product and its starting hue? 2) Would you prefer to use liquid or powder? 3) Does the colourant need to be soluble in water, oil or an emulsion. 4) What is the packaging type - a clear or opaque bottle, can or pouch? 5) What is the minimum shelf life - three, six or 12 months? 6) What are the religious or dietary requirements eg kosher, halal, GM status, organic, allergen restrictions etc. 7) What minerals or herbs are used to fortify your products? 8) Where do you plan to market your products? (for regulatory compliance) DD Williamson’s natural derived colour additives are standardised for strength, stablised for safety and validated for quality to improve the allure of foods and beverages through visual appeal. The company is the global distributor for its partner colorMaker - which has developed natural blends to substitute for synthetic colour additives. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 72 - January · February 2010

SPECIAL REPORT 33

Natural colours

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Brighter encapsulated colours from Chr. Hansen

new white shade as well as improved versions of the yellow, green and black shades make up the 2nd generation of Chr. Hansen’s CapColor range of natural colours which launched at the Food Ingredients Europe trade show in Frankfurt in 2009. Emphasising its position as a global frontrunner within natural colour innovations, Chr. Hansen introduced another three new CapColors after CapColors White 100 WSS-P. The three new shades are: • CapColors Yellow 100 WSS • CapColors Green 100 WSS • CapColors Black 100 WSS These new patent pending CapColors are based on turmeric, chlorophyllin (derived from spinach and other natural chlorophyllin sources) and carbo vegetabilis (vegetable charcoal), respectively. CapColors are applicable in various foods and drinks but the main applications

in focus for the three new colours are confectionery products.

A quality leap “Natural colour suppliers have been offering yellow, green and black natural colours for a number of years but the new CapColors outshine its predecessors in several ways,” explains Chr. Hansen Colour Division’s Ji Hoong Too, Business Development Manager, Confectionery & Ice Cream.

“Due to technological improvements these new colours offer confectionery manufacturers superior colour brightness and stability in their products - all naturally.

Multiple advantages

“CapColors use encapsulation technology for increased resistance to light, acid and oxidation, making them perfect for applications where bright colour is essential.

• Increased strength leading to lower dosages and decreased cost in use

“Their increased intensity and brightness ensures that the standardised natural colours withstand the demanding food production processes.”

In more detail, confectionery producers using the 2nd generation CapColors shades will reap a number of benefits:

• Higher colour intensity and less sedimentation • No migration/bleeding issues • Better stability towards light, oxidation and pH • Better dispersibility Furthermore, the new CapColors are certified for Kosher and Halal (excl. CapColors Black 100 WSS) and Vegetarian consumers. CapColors Black 100 WSS and CapColors Green 100 WSS are not legally permitted in the US.

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Trade shows

For a full events calendar, visit foodbev.com

The latest calendar of international events

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What’s on? Aquatech India The first ever Aquatech India event. When: 3-5 February Where: New Delhi, India

International Food Safety conference © Anil Akduygu | www.istockphoto.com

Exchange knowledge and best food safety practices, discuss and debate food safety risks and challenges and learn about the US retail scene and in-store food safety. When: 3-5 February Where: Washington DC, US

Packaging and Converting Executive Forum 2010 Executives who shape the direction and strategy of the packaging industry specify, recommend and authorise tomorrow’s packaging today.

6th InnoBev Global Soft Drinks Congress

When: 4-7 February Where: Plaza Riverbank Hotel, London, UK

The 6th global event is an opportunity for industry leaders, suppliers, customers and analysts to gain an overview of the latest trends and developments.

Gulfood 2010

When: 9-11 March Where: Istanbul, Turkey

Gulfood delivers an unrivalled product and service showcase and the opportunity to meet international buyers and suppliers.

IPI seminar: ‘Simulations in Packaging’

When: 21-24 February Where: Dubai International Exhibition Centre

Learn about ways to increase added value through simulation techniques.

Food Safety and Dietary Risk Assessment conference

When: 10 March Where: IPI, Neuhausen, Switzerland

Learn the latest developments in dietary risk and exposure assessment.

2nd TNO Beneficial Microbes Conference

When: 22-23 February Where: Mainz, Germany

Annual European Nutrition & Lifestyle conference This event will discuss how successful nutrition regulation has been to date, and explore where the regulatory balance may lie in future.

International conference on the health impact and future potential of beneficial microbes. When: 15-17 March Where: Noordwijkerhout, the Netherlands

4th Sustainability in Packaging Conference & Exhibition An event that covers all aspects of sustainability.

When: 23-24 February Where: Brussels, Belgium

When: 15-17 March Where: Orlando, Florida, US

Packaging Innovations, Ecopack, Packtech and Contract Pack

Food and Drink Expo

This show offers an opportunity to find innovative materials and new technology to give products the edge. When: 24-25 February Where: NEC, Birmingham, UK

Hotelympia 2010 Hotelympia boasts an exhibitor list of 600+ and covers all areas of hospitality. When: 28 February-4 March

This will be the largest UK food and drink trade exhibition bringing together all sectors of the food and drink market. When: 21-24 March Where: NEC Birmingham, UK

Food additive legislation seminar This seminar will explain the significance of the new legislation on food improvement agents. When: 25 March Where: Chipping Campden, UK

www.foodbev.com/beverage Issue 72 - January · February 2010

EVENTS 35

Exotic blends go native Premium juice with provenance

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Claire Phoenix interviewed Steve Wheatley, Sales Director of Granini UK, (ex Muller and Tropicana) regarding the launch this February of Granini Freshly Squeezed orange juice in 250ml and 750ml bottles also in three blends: orange & strawberries, orange mango & pineapple and orange & pink grapefruit. Provenance and traceability are key to the success of this new release onto the market. beverage innovation interview Why did Granini choose 250ml and 270ml containers? What is the target market? Our market research revealed that many couples buying premium juice for the weekend found that they always had a bit left. As this is a superfresh product it’s not something that you want hanging around so we opted for 750ml for the retail grocery channel. The 250ml suits the top end of the convenience sector and is aimed at hotels and upmarket sandwich retailers. The target market is the top end of the AB demographic who are interested in the best tasting food and drinks and want to know what is in them and where these fruits are from. Orange and crushed strawberries, mango and pineapple and pink grapefruit - all sound delicious and a little more exotic than the average juice on offer - can you explain the thinking behind this move? This is not destined to be a mass market product. We are aiming for a target market of foodies with disposable income. So those who read labels and really care

about the provenance of what they eat. Orange is the main flavour consistent to all and as you can see from our website, we can trace the varietals of each type of orange used. We buy from Spain, South Africa, Egypt, Uruguay and Jamaica, picking the oranges at peak freshness. The fruits we are blending them with are well known and popular in the UK so the flavour blend will be recognised and easily understood but most importantly taste fantastic. Are they ambient or fresh? Will they sit alongside the current granini brands? Eckes Granini is very big in ambient across Europe but this new range is fresh chilled juice which being lightly pasteurised has a shelf life of 11-12 days. It will sit in the chill cabinet along with other premium NFC offerings and so command a higher margin. Already the UK chill market is larger than that in the rest of Europe put together and we see many more people currently buying ambient moving to fresh chilled juice. Presumably you carried out market research - were there flavours which were not popular with consumers?

Coca-Cola has relaunched its entire Cappy Juice and nectar portfolio in Bulgaria and Romania in new Elopak Slim cartons with large cap. The Cappy BodyTime range comprises three functional juices and nectars with specific antioxidant and defence health benefits.

We asked consumers about a number of flavours and the over-riding evidence was that ‘they like what they know’. So although flavours such as guava and lychee were of interest they were not as popular as strawberry and mango which are more established as flavours they know and like. What is the provenance of the fruits you use? The types of oranges we use are mainly Valencia, Baladi, Salustiana and Valencia Midnights. The variety we use, depends on the time of year, as we select, squeeze and freshly bottle them as they come into their best season. The orange’s provenance and traceability are key to granini’s assurance of a premium product offering. All of the oranges are picked seasonally with the best citrus fruit of each season from around the world, sent directly from the growers. The juice is squeezed and bottled immediately to ensure maximum freshness. “We work with our orange growers around the different seasons to ensure that our citrus juice is of a consistently high standard and taste for consumers,” added Marketing Manager, Maria Malatesta, Sunripened Juice Ltd.

Have any major multiples taken them so far? The range will be launched in the UK in February in Booths stores nationwide and Wholefoods in London, followed by Ocado in March. Aimed at top tier consumers, who appreciate premium quality, it provides disillusioned consumers with quality freshly squeezed fruit juice. What do you see as being the most significant benefit to retailers. Certain retailers have best reach in the premium sector and NFC juice industry growth figures confirm that there is room in the market for a new ‘freshly squeezed’ orange juice, which really reaches out to consumers and delivers what they are looking for in a ‘premium healthy and natural orange juice’ along with some slightly more exotic flavour blends.

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Click here to subscribe ÂŠ beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Rudolf Wild analysis: NFC growing in Europe Although the European market for juice drinks is currently in decline, there are also winners in this category. In Western Europe, sales volumes of notfrom-concentrate juice (NFC) are increasing. The juices, which are bottled directly after pressing are growing in popularity as consumers perceive them as more natural and healthier than juices from concentrate. The most important European volume markets for such NFC juices are France and Spain. In France, Canadean predicted total volume of 638 million litres in 2009, an increase of 9.2% over 2008. In Spain, Canadean anticipated growth of 6.4% up to 65.1 million litres for 2009. Here, the full potential of NFC has not yet been tapped. Great Britain is still a large NFC market despite

decreasing in size by 5.3% in 2009. Finland and Switzerland are among the largest growth markets. Canadean estimated that in 2009, the category recorded growth of 12.3% in Finland and 15% in Switzerland in comparison to 2008.

Masafi pushes the boundaries Across the globe consumers are polarising into either opting for basic brands or choosing exotic juice blends such as these launched last year by Masafi juice of UAE. Frequently first to market Masafi recognised that consumers in the UAE were ready for something a little more unusual.

www.foodbev.com/beverage Issue 72 - January Âˇ February 2010

According to AC Nielsen figures the company has gained 2% volume in the carton juice sector and has achieved highest brand equity since launch with its Pomegranate, Rasberry, Cranberry & AĂ§ai, Peach, Passion fruits, Grapes & Apricot, Guava, Lychee & Pear.

FOCUS 37

Health claims Navigating the functional legislation maze

Click here to subscribe by Naturalpha Executive Vice President R&D Christophe Ripoll

he last year has brought disappointment for many innovating in the beverage industry with numerous functional on pack claims receiving an unfavourable response from EFSA. There are many valid reasons given for these unfavourable opinions - ranging from insufficient characterisation of the product, to clinical trials not fitting with the target market, or not supporting the action of the product. For instance regular pattern of consumption is something which EFSA rate highly - so if a drink is presented as a juice drink then it should not be consumed as you would a yogurt. Other target areas which need to align under the heading of population are age and sex of those in the clinical trials. So if a drink is aimed at infants or the elderly then the trial needs to be in this area too. Similarly there is varying susceptibility to disease in parts of the globe so a study on vitamin or mineral benefits in Asia or South America may not be applicable to the European population. And similarly the reverse is true, for example there are more genetic disorders leading to diabetes in Asia.

Naturalpha, international consulting and scientific and clinical research company in Nutrition and Health, located in the North of France is working to help agro-food industrial and beverage companies demonstrate that their commercial product is effective through scientifically driven methodologies that allow better biological characterisation and the set-up of optimised clinical trials - in many cases also advising on grants for SME’s.

Around 4,000 claims made with 70-80% of these receiving unfavourable opinions Having set up its innovation centre in Lille, the company is building its network and has three main departments:

EFSA’s opinion for all health claims Favourable opinion but not relevant for EU population - 14%

Favourable opinion - 15%

Unfavourable opinion - 71%

Health topics for all claims Cognitive health - 12% Others - 3% Bone and teeth health - 11%

Oxidative stress -3% Cardiovascular health - 10%

Weight management -4% Eye health -4% Joint health -4%

Gut health - 9% Energy metabolism - 5% Skin/hair/ nail health - 7%

Immunity/allergies - 8%

Consulting: both regulatory and scientific which involves R&D and fine tuning dossiers, PreClinical - looking at providing proof of concept for the health effect of the product and helping organise Clinical trials for agro-food companies.

is being used is sometimes vital as some are effective while others are not. For example soya bean extract is the result of different processes and depending on which process is used will not give the same product at the end.

We are specialising in ‘gap analysis’ and identifying where a dossier is falling down. By ‘filling the gap’ we mean looking at the strengths and weaknesses and advising on additional data needed to bring proof of health effects via well-designed clinical trials.

Other areas such as brain development in infants are being looked at - and here there are many clinical trials in phytosterols and fibre, which can substantiate a claim. However EFSA have noted that there are geographical differences in how various populations react and so not all trials can be regarded as valid.

So far there have been around 4,000 claims made with between 70 and 80% of these receiving unfavourable opinions. Most of these were concerning ‘generic’ claims under the article 13.1 of The European Nutrition and Health Claims Regulation (1924/2006/EC). Of course the efforts of EFSA are positive because it wishes to protect the consumer from incorrect claims but there are some products which are valid that need good biomarkers and characterisation in terms of formulation and composition. For instance the specific type of probiotic or plant extract which

FruitFlow is a product from Provexis plc, an SME which has succeeded in gaining EFSA approval. Here there have been clinical trials demonstrating both acute and chronic effects. The design also fits with the wording on the claim - so this is a well-designed study with good description of the product and how it relates to the activity. We will no doubt see dossiers evolving over the next year with better design and more definition of the product, and care taken to align the claim with the clinical trial. What we recommend is 360 degree

38 OPINION

www.foodbev.com/beverage Issue 72 - January · February 2010

Functional ingredients in claims 30 24 Applications (%)

20 15

15 10

7 3

0 Probiotics

Vitamins

Minerals

Plants and extracts

analysis of the product so that the clinical trials are correctly aligned before we build the dossier. If you have already gone too far down the line with certain trials it can be hard to pull it together to create a scientific rationale regarding the efficiency of a product. EFSA has given favourable opinions regarding the benefits of minerals such as zinc, calcium and magnesium concerning cognitive function and physical performance along with trials of selenium for fertility and immune function. But some claims are not suitable for the European population. Therefore, it is essential that the trials and dossier fit with the population for which the drink is intended - that is why we like to consult with our clients as early as possible in the development phase.

Other nutrients

Fats

Essential fatty acids

Proteins / AA

Over the next few months the response to claims under article 13.5 regarding newly developed scientific evidence and 14 regarding children’s health development and risk reduction will be revealed and we will get a better idea on how EFSA evaluates each dossier. This is not a black and white science and some dossiers may be very close to being given favourable opinions and need minor improvement in the characterisation of the product and not necessarily another intervention study. For some products, the relationship between the product and its health effect are already evident and while further clinical trials are needed in some cases, this is not always so.

Top three health topics for article 14 claims 40 35

Applications (%)

17 13

0 Cognitive health

Bone and teeth health

www.foodbev.com/beverage Issue 72 - January · February 2010

Cardiovascular health

OPINION 39

Above the bar

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Catching your eye at the bar

New moves in dispensing mechanisms make it easier for the bar tender and offer a new taste experience for the consumer. beverage innovation also looks at countertop coolers with glass doors or marketing surface area for added purchase incentive and those with environmentally friendly credentials.

Frigoglass provides eco friendly solutions Frigoglass provides superior, bespoke Ice-Cold Merchandiser solutions that have a proven track record in promoting cold drink sales across various trade channels. The global customer base spans across a number of geographies including Coca-Cola bottlers,

(Coca-Cola Hellenic, Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Sabco), international brewers (Heineken, Carlsberg, SAB Miller, ABInbev, Efes) and dairy companies (Nestlé, Danone). Mr. Petros Diamantides, Managing Director, commented: With a market share in 2008 reaching 20%, Frigoglass is the global market leader in commercial refrigeration with operations in 15 countries across four continents including production hubs in Romania, Russia, Turkey, India, China, Indonesia, South Africa and Nigeria. The Ecocool range is the result of the company’s commitment to produce commercial refrigeration units (ICMs) designed to reduce the impact

on the environment both in the terms of greenhouse emissions and energy consumption. This range of green ICM solutions offer cold drink availability with minimum environmental impact and maximum opportunity for brand marketing. Customers can provide logos and images for branding and choose from various canopy and lighting options.

Valera back bar coolers Premium drinks need to be seen and served cold to maximise sales. Valera back bar coolers are available in a variety of sizes and finishes to suit most locations. Front venting allows them to be built in while pass through models allow access to two sides of a bar. The majority hold from 105–250 bottles and operate up to 32° ambient. The SCU1220 model is a mid-height chiller, also suitable for dairy and cold drinks. More compact, than others in the range the SCU1220 has a capacity of 215 litres/1.5 cubic feet with three shelves, but shares the same lockable door, internal light and handy rear rollers as the larger units.

40 INSIGHT

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Dispensing drinks to maximise sales European Global Procurement Director of IMI Cornelius, Max Taha With over half a century’s experience in developing major customer programmes, IMI Cornelius is among the leading suppliers of beverage dispense and cooling equipment. Our Customer Solutions team combines over 100 years of on-trade experience, with skills in assessing outlet requirements for tailoring technical specifications and recommending the best dispensing solution. The company uses various techniques to enrich merchandising and assist in driving impulse purchases. From spot condensing, lighting and experimenting with unusual material finishes, IMI Cornelius has been at the forefront of creative development,

introducing cold cathode lighting to the UK market in 2002. We also employ highly sophisticated digital concepts to develop original and engaging point of purchase displays. By embedding digital media within our dispense fonts, we reinforce brand perceptions, to enrich the consumer’s drinks experience and maximise sales. Our visually striking and unusual fonts provide brands with that extra presence on the bar, maximising impulse sales and differentiating the brand. Customers can choose from a wide range of generic or branded fonts and tap handles, which will effectively match every requirement.

Vitalize 501 is a cold drink dispenser combining minimal footprint with high capacity.

The Signature frozen beverage dispenser has a refrigerated storage dispenser for dairy shakes, smoothies, coffees, frozen beverages and cocktails.

The Viper high output frozen drinks dispenser offers impressive finished drinks that keep their form without collapsing. Illuminated flavour cards and high impact merchandising potential are backed by increased capacity to satisfy peak demands.

The Quest 2000 cold coffee post mix dispenser serves coffees, lattes and teas. A narrow footprint conserves counter space while the lighted merchandiser promotes impulse sales and brand recognition.

The Flavour Fusion ice drink dispenser with easily adjustable flavour shots offers carbonated or plain water flexibility for each dispense brand and is available in Fusion Green, Orange dream or Gun Metal Gray.

The new Cornelius BarGun dispenses multiple products and meets industry standards for current and new high yield syrups. Angled flow control offers easy access and a quick release bracket means it requires no tools for repairs and cleaning.

www.foodbev.com/beverage Issue 72 - January · February 2010

INSIGHT 41

Bev tech

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beverage innovation technical news

Beneo water resistant adhesives Beneo Bio Based Chemicals, formerly Remy, has recently developed two new adhesives: Multicollac TW51, a casein based adhesive, exceeds the 14 days requirement for the ice water resistance test for beer bottles exported to the USA, South Africa and other hot countries where it is common to serve bottles in ice buckets. It has clean running properties at speeds up to 60,000 bph, low consumption down to 10gsm and condensation water resistance.

Chinese spiral conveyor copier stopped!

y judgment of 2 December 2009, the Shanghai Civil People’s Court of China ordered local Cabax to stop manufacturing the infringing spiral conveyor and to pay damage compensation. The perception that one cannot put a hold on copies of Western equipment by local Chinese manufacturers has been proven to be untrue. Over the last year, and supported by the WTO membership of China, Chinese law became more open for foreign companies to successfully file their complaints relating to patent infringements.

Multicollac TW02 is a medium viscosity adhesive so labels can be applied to wet bottles at speeds of up to 60,000 bph without moving, or becoming detached during bottling. It requires a very low coat weight down to 10gsm. Available in the UK from Beneo’s sole distributor, Ace Adhesives of Aldridge, Walsall.

Although the lawsuit took more than a year, AmbaFlex International of Holland won the infringement case

concerning a copy manufactured by their former reseller Shanghai Cabax Engineering Co Ltd. The case was well prepared and pleaded by CCPIT Patent Law Office Beijing. It’s not the first time that the well known and successful AmbaFlex spiral conveyor has been the subject of copying. Many cases have been won or settled in early cases in Europe and the US but to win a Chinese court case is a result.

Economies with ACI bottle and can dryer

urk Tuborg in Izmir, Turkey has installed Air Control Industries’ blower powered can and bottle drying systems as retrofit units to replace compressed air jets and heat tunnels. These are reportedly achieving significant savings while avoiding the problem of label slippage from insufficiently dry bottles. Supplied by the company’s Turkish distributor, five ACI drying systems are installed, three of which are fully enclosed. Two of the fully enclosed units are installed on canning lines and use ACI’s CanTunnels with Airknives, while the third is employed for bottle drying with a JetPlate system plus a pair of Airknives. The open units are EL (blower at

Eye Level) packages and CanTunnel systems. The CanTunnel systems are installed in pairs with dryers before and after can twisters which invert cans so that both top and bottom are dried. Throughput for each of the two parallel lines is 40,000 cans per hour (either 33 or 50cl). The bottle drying line has a capacity of 60,000 bottles per hour and the ACI dryer can cope with up to 14 different shapes or sizes of bottle, drying the neck, cap and bottle in one pass.

42 TECHNICAL NEWS

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Bericap oxygen scavenger closure used in China

s an oxygen sensitive product, beer challenges the production of both PET bottles and closures with respect to oxygen transmission. Packaging high quality beer in PET bottles requires that the bottles have barrier properties to prevent ingress of oxygen and that the closure is oxygen scavenging to absorb oxygen in the headspace. Bericap first introduced the DoubleSeal SuperShorty Crown O2 scavenger closure PCO 1881 for beer in PET in Germany a few years ago. Now, Martens of China, together with joint venture partner FEG and in collaboration with Suntory of Japan, have set up a PCO 1881 line to fill PET barrier bottles using Bericap’s DoubleSeal SuperShorty Crown O2 Scavenger. The first bottles are already on the market and in using the crown cork design, which looks very similar to the traditional beer cap, retain product integrity.

Global Nutraceutical Drinks report 2009

Pomegranate separator from Hefestus

efestus of Israel will launch its packaging solution for cleanly separating pomegranate peel from arils and separating the individual pomegranate seeds at Fruit Logistica, 3-5 February, in Berlin. “Traditionally, processors squeeze pomegranate juice out in various ways including squeezing the juice with the peel, which causes a bitter taste due to the highly concentrated tannins in the peel and pith,” explains Hefestus President and CEO Oded Shtemer. “Using our proprietary technology, manufacturers are able to increase the natural taste of the pomegranate drink. The automatic process also shortens production time

significantly while sharply lowering labour costs.” The company specialises in providing advanced solutions for extending shelf life of fresh cut fruits and vegetables via its SLB technology (Shelf Life Booster). It develops and manufactures a wide variety of standard and custom made top sealing packaging machines, from manual to fully automatic lines, to meet the complex packaging requirements of processors and consumers.

Zenith’s report provides you with an overview of the current trends and issues facing this dynamic added value sector of drinks with nutritional and cosmetic benefits.

Volume data 2003-2008 Market drivers Key product claims Value data 2003-2008 Ingredients index Brand profiles Support SWOT your investment Identify decisions new growth Adapt quickly opportunities to change and allowing you remain aware to be early to of what your market competitors are doing

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TECHNICAL NEWS 43

Bev tech

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Portola praised for ethical practice

aps and closures company Portola, based in Doncaster, UK has achieved recognition from a global branded beverage customer in respect of its ethical working practices. The recognition follows a September 2009 audit. The Doncaster plant produces closures for the very competitive dairy industry and supplies the top FMCG beverage customers in both the UK and Europe with flat caps and sports caps for ESL, aseptic and cold fill applications. The audit was carried out by an independent professional body. Managing Director Glenn Heighington commented: “Everyone at Portola UK has worked extremely hard to gain this

recognition and should be proud of their contribution towads gaining this award.” Portola is committed to both ethical and environmental working practices and will continue to improve its working procedures in order to minimise its impact on the environment. Recently Portola UK achieved its Level 1 BRC/IOP re-certification and is ISO90001/140001 accredited.

ABB selects 16oz Alumi-Tek bottles from Ball

BB the American Body Building Association has introduced Pure Pro 50 ready to drink shakes, in five flavours, in recloseable lightweight 16oz Alumi-Tek aluminium bottles from Ball Corporation. “The resealable Alumi-Tek aluminum bottle is a sports nutrition industry first,” said Alan Yengoyan, General Manager, Growth Initiatives, ABB. “It distinguishes Pure Pro 50 from the pack and represents an incredible convenience to hard-training athletes and ’weekend warriors’ who will appreciate the way the aluminum container keeps this performance beverage cool while giving them the option to re-cap it and save

some high quality protein for later.” This is the first sports nutrition beverage to be packaged in the Alumi-Tek bottle, which is currently used for a wide variety of other beverages including beer, energy drinks, coffee drinks, enhanced water and nutraceutical beverages. Ball’s aluminum beverage can plant in Monticello, Indiana, makes all three sizes 8oz, 12oz and 16oz bottles.

Electrolysed water for safer sanitation

lectrolysed water is more effective than many sanitisers and disinfectants, yet requires no storing, mixing or special disposal and presents no danger or health risk. It can be used to wash hands, clean and disinfect fruits, vegetables, meat and fish, clean and sanitise tables and wash floors. It can then be disposed of by pouring down a sink without causing any damage to the environment. Typically, a ROX system, including design and installation and making an allowance for water and electricity, costs less than 2p a litre based on a useful life of 3,000 hours. ROX, made by Hoshizaki in Japan, is the first water electrolyser to become available in Europe. UK trials are currently active, marketed in the UK by EO Water, where it is supported by staff, including a food hygiene lecturer and a microbiologist.

44 TECHNICAL NEWS

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Flexicon box container dumper The latest box container dumper from Flexicon’s Tip-Tite range forms a dust tight seal between the container and the equipment, and discharges bulk material through a chute at controlled rates. It accommodates boxes and bins from 915mm to 1,220mm on a side and 990mm to 1,120mm overall height. The container platform is raised by a single hydraulic cylinder. This creates a dust tight seal between the top edge of a box

(or rim of a drum), and the underside of the containment hood. Twin hydraulic cylinders then pivot the platform hood assembly, with container intact, to 45, 60 or 90° beyond horizontal, including a motion dampening feature at the termination of container rotation. Optional receiving hoppers can be configured with the company’s mechanical or pneumatic conveyors to transport discharged material to any plant location.

Thermo Fisher breakthrough in metal detection

hermo Fisher Scientific has made a breakthrough in metal detection with Intellitrack XR (IXR), a new signal processing technology. As product safety and contamination detection remain a top concern for food, beverage and pharmaceutical companies, this breakthrough software addresses the demand for better performance in challenging situations where traditional phase out techniques are unable to meet strict standards. Thermo Fisher Scientific has applied for a patent on the IXR software, which will be incorporated as a standard feature on all Thermo Scientific APEX metal

detector models including the APEX 500, 300 and 100. Detecting metal in wet products, which change over time, is particularly challenging for traditional phasing methods. IXR is specifically designed to handle these types of products, including cheeses, breads, water bottles and baby wipes. The innovative IXR technology learns and cancels the X (reactive) and R (resistive) product signals, leaving only the metal contaminant to be detected.

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TECHNICAL NEWS 45

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Reach thousands of decision makers in the beverage industry worldwide by advertising in the beverage innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@foodbev.com

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Flavours, colours and ingredients Beverage stabilizers

Colours

Flavours and flavouring

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

Colours

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

For all your beverage advertising needs, call +44 (0)1225 327862

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

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Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/beverage 46 MARKETPLACE

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Flavours, colours and ingredients Flavours, colours and ingredients

Fruit juices and compounds

Ingredients

William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com

Fruit juice

Machinery and equipment Caps and closures

DAMZY© CLIP SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

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Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com The Damzy© Clip opens, closes, preserves...

Fruit juice concentrates

Our experienced and knowledgable editorial team, together with our print and online designers can produce: • Contemporary company brochures and CSR reports • In-house magazines and online newsletters • Perfect PR copy - and web design that works • Brand identities and communication strategies

To discuss your requirements call Bill Bruce on +44 (0)1225 327857 or email bill.bruce@foodbev.com

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Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

MARKETPLACE 47

Products and services

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Machinery and equipment Caps and closures

Filling machinery

Mold suppliers

Shrinkwrapping machinery

SACMI FILLING SpA Via Botteri, 13/a I 43100 Parma, Italy Tel: +39 0521 708211 Fax: +39 0521 708220 E-mail: info@sacmifilling.it Website: www.sacmifilling.it

Packaging

Mold suppliers

Bag in box dispensers

comep PET Engineering, Bottle Design, Prototyping, Industrial Blow Mould And Services -

Rue du buisson Moreau 16100 Cognac FRANCE Tel: 0033 (0)5 45 36 63 50

Conveying

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

beverage innovation

advertiser index

Page

Armfield 15 BASF 52 Chas Boggini 37 Chr. Hansen 39 dairy innovation awards 2 DD Williamson 29 GNT 26 Portola Packaging 45 Tate & Lyle 17, 19 Zenith International 43, 51

48 MARKETPLACE

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Process equipment

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Website: www.watersystems.it Email: info@watersystems.it Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

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Packaging Closures

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe “Latin America leaders in Closures manufacture”

Seaquist Closures Ltd 5 Bruntcliffe Avenue Leeds 27 Industrial Estate Morley, Leeds West Yorkshire LS27 0LL United Kingdom Tel: +44 (0)113 220 3200 Fax: +44 (0)113 289 7323 E-mail: info@seaquistclosures.eu Website: www.seaquistclosures.eu Sports closures and dispensing systems for plastic packaging Contacts: UK: Paul King Germany: Gerhard Brandt France: Florent Gras

+44 (0)7711 648 835 +49 (0)151 1950 7325 +33 (0)6 78 86 35 91

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Viscose Closures Ltd Fleming Way Crawley, West Sussex RH10 9JY, United Kingdom Tel: +44 (0)1293 519251 Fax: +44 (0)1293 540005 E-mail: sales@viscose.co.uk Website: www.viscose.co.uk

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Foil Capping & Sealing

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk World leaders in foil capping presses and sealing technology

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MARKETPLACE 49

Future innovation

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A new creative class Entrepreneur and founder of D-idea, a packaging design consultancy, Dean Bellefleur worked for over 20 years with Tetra Pak, as an international marketer and is contacted by private equity firms for his expertise in packaging and design. The image of the three hands is the cover of a book to which he has contributed entitled: The third hand. It refers to the fact that most consumers are frustrated by the difficulties in opening many packaging types. “What today’s consumers are looking for is the drink they can open and consume with one hand.” Under Tetra Pak’s mentorship Dean Bellefleur’s appreciation for packaging evolved from a basic functional comprehension to communicating via the package. To this end Dean cites creative innovation as being instrumental in transforming mundane packaging into relished desirables. “Packaging is art and as such is employed to cradle the consumer’s wants within a shroud of heightened anticipation. The future of innovation now belongs to the imaginative, for the imagination acknowledges no boundaries.

Humanity has star gazed seeking inspiration since before recorded time. Be it accidental or systematically executed, the results shape and sustain our way of life. Unlike days of old however, when passion motivated the soul of an innovator, agendas today synthesise the direction and pace of innovation.

communities of innovation. These interconnected communities will function as catch basins where the slightest ripple of an idea is amplified as the idea resonates amongst a growing array of human competences. It is this network of visionaries that will redirect the thrust of development for the next millennium.

As the nursery rhyme goes, butcher, baker, candlestick maker all the way to lawyer, Indian chief. Notice the absence of the dreamer, visionary, risk taker or tinkerer. Imagine a prolongation of the renaissance period, flower power and Carnaby Street, Kennedy’s Camelot and Armstrong’s walk on the moon. Creative periods in contemporary history when ideas captured on cocktail napkins spurred quantum leaps of innovation, surely an eclipse of the future? To this end a critical mass of creative spirits fused with teams of practitioners and entrepreneurs are today persistently networking global

That intrinsic desire to create is the portal to future innovation. Imagine virtual innovation galleries tapping the infinite flow of ideas streaming from diverse expressions of intuition collated from the minds of the creative class. Comic book illustrations translated into reality and commercialised with a prerequisite to advance the well being of humanity. Designs inspired from nature for whom better to adopt as design mentor but Mother Nature herself? Infusions of the classics, contemporary and primordial recollections integrated in constructing

Dean Bellefleur

environments that deflect the intrusion of bureaucracy from disturbing the creative process. Artists and patrons, visionaries and risk takers, the marriages of convenience dovetailing to yield contributions of merit. Let’s explore this virtual innovation gallery concept. Product modelling from manipulated three-dimensional images extracted from networked communities of innovative libraries would be the modus operandi. Where once actors and sport celebrities commanded prestigious salaries the innovator will have displaced these individuals. Acknowledged for advancing the well being of both planet and humanity, innovator will be the coveted title to aspire to. Intellectual property will be the nightmare of the past and seen as the barrier to the rate of innovation that it truly is. The future of innovation is for those with a creative eye, a will to challenge the status quo and disseminate knowledge for the development of an idea. Demands for greener packaging bodes well for flexible packaging as does the fact that there is no dominant supplier to the market. Invariably the packaging debate widens to include environmental and surplus packaging concerns - and so the battle rages on. Read an interview with my colleague Charles Murray, CEO of PPI Technologies on pouches in the next issue.

50 EXPERT OPINION