Issue 73 | Beverage Innovation by FoodBev Media Ltd

BEVERAGE innovation

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foodbev com A world of food and drink

Forever young Marie Osmond - the face of GEM - Beveragette Ventures, United States

Special report

Ready-to-drink teas

INSIGHT

Pouch performance

FOCUS

Anti-ageing drinks

PLUS global product innovations, technology and ingredients news ÂŠ beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Issue 73 - March 2010

Inside this issue 5 6 14

16 21 44 46 48

The Editor’s view

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Humour and interaction in marketing.

COVER STORY

Forever young

Innovations Pick of the latest new products.

US Beveragette Ventures launches a range of health drinks for women.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit www.foodbev.com/beverage

Ingredients Focus on relaxing and calming drinks, plus what’s new in ingredients.

Events

SPECIAL REPORT

Tea report

Preview of Global Soft Drinks Congress in Istanbul.

Bev tech

Brewing up the ready to drink tea category, looking at regional differences, premium concentrates, new launches and new concepts.

beverage innovation technical news.

Marketplace beverage innovation products and services guide. Advertisers index.

Expert opinion Mark Mulcahey explains how to make money from Feed in Tariffs.

FOCUS

Anti-ageing drinks Anti-ageing drinks offering the elixir of youth.

INSIGHT

IDF Dairy Innovation Awards 2010 - see page 4 for more details www.idfdairyinnovationawards.com

FoodBev com

DAIRY INNOVATION

Pouch performance A look at how the ﬂexible packaging industry is moving with the times.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

www.foodbev.com/beverage Issue 73 - March 2010

CONTENTS 3

The International Dairy Federation and Dairy Innovation present

IDF Dairy Innovation A wards 2010

DAIRY INNOVATION

Celebrate excellence in dairy worldwide “The global dairy industry continues to be well positioned to supply consumers of all ages around the world with a uniquely strong package, contributing a variety of essential nutrients. “The sector is continuously innovating to provide a variety of nourishing foods to a growing global population and the IDF Dairy Innovation Awards provide an ideal platform to demonstrate this continued commitment to innovation. The 15 categories range from new products and ingredients to breakthroughs in packaging and sustainability, as well as

Categories • • • • • •

Best new cheese Best new butter or spread Best new ice cream Best new dairy drink (including yogurt drinks and added value liquid milk) Best new functional dairy product (including pre- and probiotic dairy products and whey protein drinks) Best newcomer brand or business

Nutrition and health • •

Best health education or nutri-marketing initiative Best school milk initiative

Sustainability •

Best environmental initiative

Packaging • •

Best packaging innovation – dairy food Best packaging innovation – dairy beverages

Ingredients • •

Best new functional ingredient for dairy foods or beverages Best new product enhancing ingredient: flavour, texture, sweetener or colour

Marketing • •

Best consumer marketing campaign – print, online or TV Best store promotion/point of sale campaign

“The IDF Dairy Innovation Awards will provide a unique annual snapshot of excellence across the industry. “I invite all those in the international dairy industry to enter the awards today.”

Richard Doyle, IDF President

2010 IDF Dairy Innovation Awards • Open to products and initiatives launched since 1 January 2009.

R TE W EN NO

Brands and products

initiatives in health education and marketing.

• Entries close on 19 March 2010 – so enter NOW. • Judging in Brussels on 30 March 2010. • IDF Dairy Innovation Awards presentation during Gala Dinner at 4th Global Dairy Congress, Salzburg on 28 April 2010. • All entries will feature in the 2010 IDF Dairy Innovation Awards Showcase magazine. • Themes and trends to be presented during 2010 World Dairy Summit in Auckland, New Zealand from 8 to 11 November 2010.

For more information and to download entry forms, please visit www.idfdairyinnovationawards.com or contact Jane Harris: +44 (0)1225 327856 jane.harris@foodbev.com

www.idfdairyinnovationawards.com

The editor’s view

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Humour and interaction - winning consumers with every pun

it, banter, slogans and irreverent comment - it’s the hardest type of marketing to pull off - and the most effective - other than giving away something free of course. Take the latest idea from UK recycling campaign Every Can Counts - ‘The Can Film Festival’ aimed at university students across the UK, which combines the two. By asking them to bring in at least five cans in exchange for a free

Every Can Counts UK recycling campaign

seat at the cinema, there is a good chance that this positive reinforcement, along with the reworking of a respected Festival name, will stick. It is something we will no doubt be seeing more of and carrying the inspiring slogan ‘from a can to a can in just six weeks’ conveys the message loud and clear.

Looking at bottoms Innocent drinks has had an impressive response to its competition for which phrase to print on the bottom of its rPET bottles. See our innovations pages for the top, or is it bottom, ten choices from 1,800 online entries. What would your suggestions be? I’d love to hear. So packaging is the new playground for the plausible pundit and plays a vital role in conveying provenance, source and sustainability of a product. Tetra Pak and SIG have been delighted to let us know about achieving FSC certification for their cartons and many of those interviewed for our insight into pouch performance on page 40 were also surprisingly keen to talk about sustainable advantages here with apparently potential zero landfill through incineration.

Jonathan Banks spoke recently regarding a Nielsen consumer survey on the environment. Looking at whether consumers need packs choice editing by manufacturers and retailers on their behalf. It seems that on pack information to help consumers make a climate aware decision was insufficient for 70% of respondents. Most said they need more information either on POS material, on pack, or at least on-line. Tea has been a trigger for innovation in the last year, as evidenced by our Special Report on page 27. We are impressed to hear of Tetley’s commitment to Fairtrade on a global basis and look forward to a cover story interview with Peter Unsworth of the globally expanding Tata Tea in a future issue. And with a strong overlap here to our relaxing and calming ingredients in action and the anti-ageing Focus on page 36, we can only urge you to stop for a moment and consider your potential to bring a smile to someone’s face. And when you think of it like that, this industry is a pretty nice place to be. I look forward to seeing many of you at the 6th Innobev Global Soft Drinks Congress in

Claire Phoenix Istanbul from 9-11 March. See more details on page 21.

Dairy does it Finally, I would also like to urge all those involved in products, packaging and ingredients for the dairy sector to enter the first ever IDF Dairy Innovation Awards as the closing date is fast approaching - 19 March. The programme promises publicity and an appearance in the Awards Showcase magazine and online for all entrants. So put dairy in your diary for the 4th Global Dairy Congress in Salzburg, in April, for another entertaining line up of speakers and the IDF World Dairy Summit 2010 in Auckland, New Zealand in November 2010. Got milk? Got ideas? Will win.

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BEVERAGE INNOVATION

A world of food and drink

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Every effort is made to verify all information published, but beverage innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. beverage innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to FoodBev Media Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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www.foodbev.com/beverage Issue 73 - March 2010

EDITORIAL 5

Innovations

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The editor’s pick of the latest new products

Britvic 600ml CSD range This spring, Britvic will launch a range of 600ml PET bottles across its carbonates range - a first for the UK. The larger format will roll out across the no- and low-sugar variants of Britvic’s carbonates range, including Pepsi Max, Diet Pepsi, 7Up Free and Tango. It will be supported by a £5 million marketing campaign from 12 April.

Mr Q.Cumber trades up Global Beverage Enterprises has announced that organic gourmet and speciality food company, Tree of Life, is to distribute its Mr Q.Cumber soda product.

Women’s heart health Diet Coke and The Heart Truth are partnering to raise awareness of women’s healthy heart programmes. A fashion show, cooking ideas, exercise, diet tips and reward points, help women battle heart disease - the No 1 killer.

Rated a hit on ABC’s The View and Today show Mr Q.Cumber is manufactured using cucumber extracts and all natural ingredients incuding cane sugar.

CasCal French style soda Cascal - a hand crafted, all natural, zero alcohol soda designed in France and made by The Coca-Cola Company is being sold at Whole Foods Market stores in the US. Made in a Florida microbrewery, by slow malt fermentation with no added sugar, it is said to be akin to a fine wine or prosecco.

Invigor8 boosts from Campbell

Nordic 9+1 cordial Focusing on the wide and eco friendly cordials sector, Coca-Cola Nordics has launched a new dilutable in three flavours: Red Berries, Orange Lemon and Ice Tea. It is packaged in the well known Fanta 70cl bottle, which will give 7 litres of ready to drink product.

Campbell’s Invigor8, launched in January, contains 100% juice and no added sugar. Energy Boost and Nutrition Boost each feature the brand’s unique blend of 100% juice, with B3 (niacin), B6, B12 and antioxidant vitamins A and C. Energy Boost is the healthy energy drink that contains caffeine and guarana in a light and fruity strawberry grapefruit flavour. Nutrition Boost is the healthy nutritional drink that is an excellent source of vitamin E and a good source of calcium and potassium, in a refreshing peach pineapple flavour. 8oz can design by Creative Director Richard Palmer.

6 PRODUCT NEWS

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Innovations

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Spider blogging US based Masters of Beverages has introduced citrus orange flavoured energy drink Spider Energy across the southern US. Tasting like a lightly carbonated soda with bite it has higher levels of caffeine and B vitamins than traditional energy drinks. Aimed at males 18-34 it is enticing those who drink regular CSDs and has its own blog www.getbitstaylit - where it highlights its presence at various events.

Double dose Speed Shot from ABB

Go Fast coconut energy

Organic growth for natural attitude energy Using Rhodiola extracts, employed by ancient Spartan warriors for unparelleled strength and endurance, the new 99 calorie formulation of Attitude energy drink is free of caffeine, taurine and synthetic sugars. This low GI beverage sports the first HD lid design.

Go Fast Sports and Beverage Company has announced a new energy drink featuring coconut water and Stevia to launch this year. “Coconut water is full of electrolytes, calcium, potassium and magnesium with proven health benefits,” said President Jody Shepherd. “Go Fast chose Stevia because of consumer demand for natural low carb and low sugar alternatives.”

Dark Dog on vial Karlsbrau France has introduced a 25ml vial shot to complement its already extensive line of Dark Dog branded energy drinks. Containing 40mg caffeine, guarana, taurine and vitamins B1, B2, B3, B5 and B6, it sells for €9 per box of ten.

In a double dose 4.25oz bottle, Speed Shot Intensity from American Body Builders is promoted as a pre-workout and thermogenesis shot drink Zero calorie Speed Shot Intensity is designed to provide “greater stamina and focus” and provide “a heightened state of alertness and intensity.”

Burn Day juice variant in Spain Coca Cola Espana has introduced a brand extension to Burn that is considered to be a first in Europe. Made with 20% juice and 37.5% less caffeine than the regular Burn Day this version in a white 250ml can has a fruits of the forest flavour and targets a younger audience.

485ml resealable can for No Fear

Boost affordable energy

Aimia Foods is using Ball Packaging’s resealable drinks can, for the new energy drink linking in to the multi-million pound sportswear brand, No Fear. The No Fear Extreme Energy drink uses its revolutionary twist and shut technology, which keeps contents carbonated for 24 hours and prevents spills. No Fear, joins the Aimia Foods portfolio, that includes Slazenger S1 hypotonic sports drink and Outspan all natural pure juice, juice drinks and smoothies.

Recognising a gap in the UK market for a value energy shot, Leeds based Boost drinks has unveiled Boost stimulation shot with the tagline ‘It’s not big but it is clever’. Containing a concentrated blend of 75ml caffeine equivalent to one cup of brewed coffee as well as natural extracts of ginseng and guarana for an instant energy lift, it is believed to be the lowest priced energy shot on the UK market at 99p.

www.foodbev.com/beverage Issue 73 - March 2010

PRODUCT NEWS 7

Innovations

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www.functionaldrinksnews.com Facebook connects vitaminwater fans Coca-Colaâ&#x20AC;&#x2122;s new Glaceau vitaminwater Connect, containing eight nutrients, was conceived and voted for by fans on Facebook. Black cherry and lime flavoured, US roll out is in March.

Eau so minty quencher in Brazil PepsiCo has launched a limited edition variant to its H2OH! carbonated water brand, with a pineapple mint flavour, formulated to appeal to thirsty Brazilians.

Vemma Thirst sports drink Vemma Nutrition Company has launched Thirst, in single serve sachets. Formulated as a healthy hydration beverage for everyone from children to athletes it supports recovery from exercise with vitamins, minerals, protein building amino acids and specialised carbohydrates.

Protein health shots Hormel Health Labs has introduced High Protein and Double Protein shots under its Healthy Shot umbrella brand, for professional and amateur sports people. Not dairy based, it is lactose free in a 2.5oz format. The company has also released Immunity powder sticks for those wishing to strengthen their immune system.

Next big thing US based Vemma Nutrition Company has produced a liquid supplement for children aged 2-12. Containing 12 vitamins, 65 plant sourced minerals, mangosteen, aloe vera, green tea and vegetarian DHA Omega-3 fatty acids known for brain and eye health benefits and prebiotics, to support digestive health.

Simplifast low GI detox drink

Kuka using coca leaves Kuka Drink has launched Kuka, a non carbonated beverage made with coca leaves grown in the Andes. It is processed according to EU directives, meaning, in this case, free from cocaine. Launching in March it aims to hydrate consumers aged 25-35.

Cair vitamin waters

Derived from the Master Cleanse lemon juice diet, 16oz bottles of Simplifast contain the juice of three lemons plus 11g of fibre. Sweetened with low GI organic maple syrup and stevia.

Ola Loa sport drinks

Germanyâ&#x20AC;&#x2122;s Union Getranke has unveiled Cair - a premium glass packaged vitamin water aimed at bars and clubs, in 275ml bottles. A natural and calorie free alternative to energy drinks these botanical energy boosters come in cherry cranberry, lemon melissa, pineapple maracuja and prickly pear kiwi.

The Drink Your Vitamins range from San Francisco based Ola Loa Products comprises six powder variants in sachets. According to CEO Greg Kunin, the four Multivitamin energy blends contain amino acids, Co10 and mineral complexes, a further three Recovery sport mixes involve 1000mg of vitamin C, offering energy and electrolytes plus a nutritionally formulated immunity booster for Kids with vitamins and minerals. ÂŠ beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Innovations

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Calypso plays on Toy Story Calypso in the UK has released two juice and mineral water blends for kids to coincide with ‘Pixar’s Toy Story 3’ film from Disney, following research revealing a 79% increase in sales relating to Disney licensed products. Available in tropical orange and blackcurrant strawberry variants the products contain no added sugar or artificial colours and are sold in packs of 4 x 250ml bottles or single serve 250ml bottles, both with sportscap.

Yes please soup range in Thor pots Thor pots from RPC Containers Blackburn are contributing to the premium image of a pioneering new range of fresh chilled convenience foods recently launched in Germany by a new company, Yes Please Foods. Designed by cookery writer and chef Ursula Heinzelmann, the premium soup recipes are classics with a twist.

RAW and totally natural Miami based Raw Juice Co has launched ‘It tastes RAAW’ - a range of 100% fruit and vegetable juices including cucumber pineapple, cranberry ginger, carrot lemonade and beetroot variants. 100% natural and with no added sugar, Raw claims ‘we take the yuck out of natural’.

Matt over varnish can for Appletiser Appletiser has chosen Rexam’s matt over varnish finish for its apple, grape and pear flavoured beverages in 330ml cans. Senior Brand Manager at Coca-Cola Enterprises Andy Thompson said: “This appeals to the sensory needs of our female, 25–45 year old target market.”

Sunraysia to the apple beet Sunraysia has announced the redesign of its seven ‘not from concentrate’ juice drinks from January 2010 with the new strap line ‘Sunraysia, natural, nutritious and delicious’. Research showed that a move to a 750ml pack and lower pricing would make the brand more accessible. The launch of beetroot with Evesse apple aims to reach those concerned with heart health.

Jamba living fruitfully To the sounds of the song Fruit Machine by the Ting Tings the animated character in the Jamba Juice smoothie ad by Publicis New York, swims, plays volleyball and soccer. ‘Live fruitfully’ is the tagline. Nestlé chose branding agency Product Ventures to create the bottle but no details about the material composition of the twisted bottle or the shrink sleeve have been revealed.

10 PRODUCT NEWS

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Firefly voted winner - Britannia The newest addition to the Firefly tonic range is Britannia, with a recipe designed by Nottinghamshire girl Holly Siddons, involving Bramley apples, blackberries and raspberries. Britannia was launched following a nationwide competition to design the next tonic. It was sold exclusively in Selfridges for a month, and is now available across the UK from Waitrose, Ocado and Wholefoods.

Pret a Manger sparkling juice Philadelphia based Pret a Manger has launched a rejuvenated look for its range of Pure Pret sparkling fresh juices using Pictoris print technology from Crown Bevcan Europe & Middle East. Using iconic food based characters such as a goldfish from parts of an orange, flavours include sparkling orange, apple, elderflower grape, ginger beer and Yoga Bunny Detox.

Hendricks links with rose nectar 250ml Sence

innocent look at bottoms Innocent drinks’ latest newsletter competition is to choose the slogan for the bottom of their bottles. Last year it was ‘stop looking at my bottom’ which won the title - and this year they have whittled down 1,800 suggestions to these ten: Nice shoes; Warning may contain fruit; Free bottle with every purchase; Blue Peter space rocket part no 1; What were you expecting - Royal Doulton?; Upside down, boy you turn me; Go operate heavy machinery; No junk in this trunk; What did you expect - War and Peace?; Rub three times for genie. And they have the sweetest rabbit in the latest ‘2 of your 5 a day’ advertising campaign.

Low calorie fizzy IZZE US based IZZE Beverage Co has launched its newly reformulated, low calorie IZZE esque - reformulated with 25% pure fruit juice and sparkling water. Each 12oz bottle has 50 calories and 11g sugar - naturally present in fruit juice. The 50 calorie offering is available in sparkling black raspberry, sparkling lemon and sparkling mandarin variants.

“To see my design on shelf will be surreal and my boyfriend is just as excited as he is the man on the front of the bottle!” enthused Holly.

William Grant & Sons premium Scottish gin, Hendrick’s and Sence Rare European Rose Nectar have teamed up. Master mixologist Sean Bigley, owner of the Ultimate Bar Chef, introduced William Grant ambassaor Charlotte Vosiey to Sence CEO Katherine Tait. Named bartender of the year in 2004, Voisey is well known in the beverage industry for her approach to brand marketing and drink preparation.

Feel Good doodle site wins kids The Feel Good Drinks company has launched an interactive kids website and doodle application. Developed by digital agency Sennep, the site, created in Flash, has a doodling area that kids can print out or submit to the gallery. The most feel good doodles will feature on Feel Good Kids packaging.

www.foodbev.com/beverage Issue 73 - March 2010

PRODUCT NEWS 11

Innovations

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Latest product launches from Japan Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Coca Cola Plus Fibre This is the third in the company’s health focused ‘Plus’ series, coming after ‘Plus Vitamin’ and ‘Plus Catechin’. It contains 1.7g of indigestible dextrin fibre supplement, has zero calories and is targeted at female consumers in their 20s and 30s.

Vegetable and Soya Milk Ito en has introduced Yasai and Tounyu ‘Green and Yellow Vegetable Juice’ (below) and Green Vegetable Mix. Both contain the juice of 20 different vegetables and three fruits, plus 10% soy milk, and 8mg of soy isoflavones. One has added vitamin C and and beta-carotene and the other, calcium and potassium.

Ramune Aji CreamSoda Sangaria’s Shiroi (right) is a Ramune (lemonade) flavoured carbonated drink with condensed milk and Sangaria’s own fermented milk. In 500ml PET, it has 48 kcal per 100ml.

Georgia Samurai Coca-Cola has launched ‘Sengoku Jidai no Bushou’, a series of ten Georgia canned coffees featuring famous samurai and Japanese warriors.

Fanta World New York Coca-Cola’s Fanta World New York Apple (below) in 500ml and 1.5 litre PET reflects the image of New York. Carbonated and golden in colour, it contains 49 kcal per 100ml.

Clam recovery drink Ajinomoto’s NoMikata (below) is a

plum flavoured, functional drink containing protein promoting alanine amino acid. One bottle contains 5g of alanine, equivalent to that found in 600 corbicula clams from which it is sourced. Absorbed into the body in less than 30 minutes it has immediate effects including breaking down alcohol.

Party drinks Japan Tobacco’s Wasozai Koubou (above left) Sparkling Strawberry has 1% juice and 44 kcal per 100ml. While Dydo Drinco’s 100% Kajitsude Bihappou Apple (above centre) is a carbonated 100% apple drink in 450ml PET. Suntory’s Natchan Party (right centre) is a 10% peach and strawberry juice with 46 kcal per 100ml, and the company’s Love Mode Ginger (far right) is aimed at males and females aged 20-30.

Morning FruitShake Kirin’s new Tropicana (top right) is a mix of milk with 70% fruit. While pouch packed Beanstalk Snow from Okusuri Nometane is a jelly drink. Calpis Fruits Amaku Yasashi Mikan (right) in 500ml and 1.5 litre bottles has just 18 kcal per 100ml with 1% orange juice.

0% alcohol beer Sangaria introduces Hop Aroma Non Alcohol, a carbonated drink in cans and bottles with a hop aroma. The sector leader, Kirin Free had sales of 3.5 million cases in 2009.

Established in 1978, Beverage Japan is Japan’s leading trade beverage publication covering all aspects of the drinks industry and market in Japan and is published monthly by Japan Beverage Inc. The magazine is represented in Asia and Europe by Exigo Marketing. For more information contact steve@exigomarketing.com www.exigomarketing.com

12 PRODUCT NEWS

www.foodbev.com/beverage Issue 73 - March 2010

Innovations Wine saver cap

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Starbucks’ own label RTD lattes

Apparently wasted food costs the average family £420 a year. The Kilner Vacufresh wine saver from Rayware is a patented vacuum pump that removes up to 30% of the air in the bottle. This reduces bacteria breeding rate while slowing down oxidisation - so wine stays fresher for longer.

Safer pint glass prototype

Distributed throughout its partnership with PepsiCo, coffee chain Starbucks has rolled out a line of Seattle’s Best branded lattes with Iced Latte, Iced Mocha and Vanilla Latte flavours. Costing less than its bottled Frappucinos, the brand could do well with the Starbucks backing, as did Jones and now IZZE.

Design Bridge has unveiled two prototype pint glasses to prevent glasses being used in violent assaults. Glass Plus has a coating of bio resin inside while Twin Wall is made by bonding two layers of glass together with a resin layer between to bind dangerous shards together if broken.

Horlicks ‘made for evenings’ campaign GlaxoSmithKline Nutritional Healthcare’s Horlicks is one beverage brand that has seen substantial 4.2% growth in the economic downturn. Now a £3 million investment in the brand, via on pack promotional prizes and a television campaign looks likely to drive further footfall into the hot milky drinks aisle.

Sigma probiotic immunity shot Sigma of Italy has worked with Beneo Palatinit to produce a prebiotic yogurt that regulates and improves intestinal microflora balance while protecting the immune system. Guaranteeing the presence of vegetable fibre obtained from chicory root, the product is available in two variants with the addition of cereal or melon and kiwi.

Planet Energy coffee kick

Tooth friendly tea based drink

Beverage filler DIS has so far targeted caffeine rich Planet Energy Coffee at those aged 35-45 in both Brazil and the Netherlands. Packaged in 150 and 250ml slim aluminium cans from Ball Packaging Europe, the product is soon to roll out in Germany.

Bischofszell Produits Alimentaire, a subsidiary of Swiss retailer Migros, has introduced its tea based drink flavoured with honey and orange and sweetened with noncarriogenic isomaltulose.

www.foodbev.com/beverage Issue 73 - March 2010

PRODUCT NEWS 13

Bev business All eyes to the East

by Bill Bruce

n the last issue of beverage innovation, I looked at how the beverage world was changing, with new moves from India and Japan seeming to reshape the industry map. Now one of those moves seems to have stalled, while another continues to intrigue.

Kirin and Suntory stop talking

Suntory considers IPO as profits improve

In the first ten days of February came news that Japanese beer makers Suntory and Kirin Holdings had scrapped their plan to create one of the world’s largest beverage and food companies.

The day after the merger talks ended, Suntory reported record sales and profits for the year ended 31 December. Suntory said its main-line operations performed well, thanks to strong sales of liquor and cost cutting. Group sales grew 2.5% and operating profit rose 2.8%. The report went on to say that, for 2010, Suntory is predicting a group net profit of ¥40 billion, up 23%, with an operating profit of ¥103 billion, also up 23%. Sales are pegged at ¥1.75 trillion, rising 12%, due to last year’s $3.3 billion acquisition of privately held European beverage maker, Orangina Schweppes Group.

Despite seven months of negotiations, the two companies failed to agree on an acquisition ratio - necessary to determine control of the new entity. The combined business would have given Japan its first brewery and drinks business capable of competing globally with the likes of Anheuser-Busch InBev and The Coca-Cola Company. Combined sales of beer, soft drinks and foods of about $42.5 billion last year were higher than AB InBev or Coca-Cola. While Kirin insisted that the new company must be public to ensure “management independence and transparency,” Suntory had a different view. In a statement Kirin said that, even if talks had continued, they were unlikely to result in the establishment of a company that would fulfil its aim of developing as a leading global company. Suntory blamed disagreement over the ratio along with other details for the breakdown in talks. Suntory’s founding family owns about 90% of the privately held company and would probably have become the new entity’s largest shareholder with a onethird stake. When news of talks between the two companies emerged last July, analysts praised the proposed union as a smart move to accelerate overseas expansion and offset a contracting Japanese market.

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Suntory President Nobutada Saji unveiled plans for future growth including other possible mergers and acquisitions, which could lead to the privately held company contemplating a share listing in the future if it needs to raise funds. He said that Suntory aims to boost group sales to ¥2 trillion within three years 30% above the current level.

Asahi on the up Meanwhile, still in Japan - and also mentioned in last issue’s industry round-up as reportedly amassing an acquisition war chest - further signs of improvement in the Japanese market came with Asahi Breweries’ 2009 results which reported a 0.7% increase in revenue and a 5.8% increase in net profit. So it is still worth keeping an eye on the Japanese players, even though some aspects of the agenda may have changed. Look out for an interview with Asahi Breweries in the next issue of beverage innovation.

Tata restates acquisition plans At the begining of February, while announcing a 77% drop in consolidated quarterly net profit despite higher sales, India’s Tata Tea restated its acquisition plans. Net profit nosedived to Rs 92 crore ($19.8 million) in the December quarter from Rs 396 crore ($85.5 million) in the same period a year ago. Net sales during the period went up by 21%. Operating profit rose by 17% due to improved performance and lower interest costs, the company said in a stock exchange filing. But the notional loss on translation of short term foreign currency financial assets has pulled down the net profit.

Besides prospects in tea and coffee, Tata is scanning for targets in the healthy beverages arena Meanwhile, it was further reported that the company is actively looking for coffee and beverage business acquisitions

in Asia and Europe and has a Rs 1,700 crore ($367 million) war chest readily available. Acquisitions, said Chief Financial Officer L Krishna Kumar, would help the company bridge the gap, even as it keeps focus on organic growth initiatives. He added that markets such as Russia, East Europe and Asia Pacific are areas where the company is scouting for buys. Over the last decade, Tata bought Tetley in the UK in 2000, Good Earth in the US in 2005, Jemca in the Czech Republic and Joekels Tea Packers in South Africa, both in 2006. In August 2006, it acquired a 30% stake in US based Glacéau Vitaminwater maker Energy Brands Inc for about Rs 3,200 crore ($692 million). However, it sold its stake in the company to The Coca-Cola Company one year later, booking a profit of about Rs 1,700 crore ($367 million) on the transaction. This cash, said Kumar, is available to the company for acquisitions in new regions. Besides prospects in tea and coffee, the company is also scanning for targets in the healthy beverages arena. “By healthy beverages, I mean products that are non-carbonated and nonalcohol,” clarified Kumar.

Pepsi becomes ‘Pesi’ in Spain Pepsi-Cola’s intriguing insight from Latin America, that many Spanish speakers can pronounce the brand’s name more easily and phonetically without the second ‘P’, has arrived in Spain. In a new commercial, Liverpool and Spain footballer Fernando Torres gets fed up when the director keeps correcting the way he says ‘Pesi’ on camera. After the English-speaking director yells “cut” through 189 takes, Torres rips the letter ‘P’ from a Pepsi sign behind him

and boldly tells the director that, in his neighbourhood, it’s called ‘Pesi’. This approach was a big hit, though somewhat controversial, in Argentina last year when Pepsi renamed the brand ‘Pecsi’ in keeping with Argentine accents. To see the video and read more on this story, visit www.foodbev.com

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Coconut water - flavour of the moment

lways hoping to spot the latest trend, there is no need to look too far right now as everyone, well nearly everyone, is apparently getting into coconut water. Vita Coco hit the headlines in early February when a group of celebrities including Madonna became investors in the five year old New York based coconut water company. Claiming 60% share of the US coconut water market and annual revenues more than doubling in 2009 from the previous year, Vita Coco says it is set for record sales in 2010 and beyond. Los Angeles based O.N.E. - which stands for ‘one natural experience’ - also recently claimed US market leadership, while coconut water is featuring in an ever growing number of US drinks’ companies portfolios,

with recent launches from Tropical Beverage, PepsiCo owned Naked, and Celebes. With many claimed health benefits - naturally isotonic, low sugar, low carb and almost fat free coconut water’s potential has not gone unnoticed by the larger players. Last August, PepsiCo acquired Brazil’s largest coconut water company Amacoco and The Coca-Cola Company followed suit and bought a minority share in US based Zico in September. Meanwhile, in Western India, Bangalore based Jain Agro Food Products has launched coconut water under the brand name ‘Cocojal’.

Dr Pepper celebrates 125th birthday Dr Pepper - America’s oldest major soft drink - celebrated its 125th anniversary at the end of January. Since its modest beginnings in 1885 as the concoction Charles Alderton created at Morrison’s Old Corner Drug Store in Waco, Texas, the drink formerly known as the ‘Waco’ has grown into a global brand. And this was the year before a particular world famous cola first appeared. After it was first poured, Dr Pepper gained such widespread consumer favour that other soda fountain operators began buying the syrup from the Old Corner Drug Store. In 1904, Dr Pepper made its nationwide US debut when it was introduced

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www.foodbev.com/beverage Issue 73 - March 2010

to almost 20 million people attending the World’s Fair Exposition in St Louis.

Results time Since the last issue of beverage innovation went to press, many of the larger players in the industry have released their full year results for 2009, including: Britvic; The CocaCola Company; Coca-Cola Enterprises; Coca-Cola Hellenic; Danone; Femsa; PepsiCo; PepsiAmericas; and Pepsi Bottling Group.

foodbev com A world of food and drink

NEWS 15

Ingredients in action

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Relaxation drinks

Bringing calm to the sea of beverage introductions Fortitech Senior Executive Vice President and Chief Scientific Officer Ram Chaudhari, PhD, FACN, CNS growth in this segment of the beverage market as beverages are particularly well suited for fortification, are convenient and can be easily consumed.

Encapsulation and interaction GABA (Gamma Amino Butyric Acid), L-Theanine, Magnesium, L-Tryptophan, passionflower, chamomile and lobelia are just a few of the many ingredients that can be used in a calming beverage. However, it is important to understand the intricacies of incorporating these during the formulation stage of product development. Different ingredients impart different interactions when combined and there are steps that a product formulator can take to minimise these interactions. These include separating vitamins, minerals or botanicals into individual premixes, encapsulating certain ingredients or using a particular form of a specific ingredient (for instance magnesium’s may be magnesium phosphate, dependent on the other nutrients used in the premix).

Ram Chaudhari

Work, school, kids . . . for most of us, one or all of these impacts our lives on a daily basis. We never slow down, and in our nonstop world, our brains have become overworked and undernourished. A hectic and rigid schedule prompts the body with too much pressure and stress. As a result, it’s become relatively common for people with chronic stress, anxiety or anxiety disorders to turn to prescription medications to help them ‘chill out’. But, as consumers continue to educate themselves on the overall debilitating role that stress can play in their general health and wellness, many

are looking for a more integrated or natural approach to managing their stress. When the body becomes preoccupied with an overabundance of work and other undertakings, the brain is the first organ to suffer as it rapidly depletes its store of energy. Interestingly, beverage manufacturers now have a new opportunity with their customers by developing anti-energy, or calming drinks that can induce the brain to relax. According to a word search on the Mintel GNPD database, there were 150 relaxation drink launches in 2009, compared with 93 in 2008. Fortitech sees continued

Working with any of the above ingredients, in a premix, requires the product formulator to take

several factors into account during the product development stage. The challenges associated with premix formulations that incorporate multiple nutrients include the type of finished beverage (for instance dairy, juice, enhanced water, carbonated, still), as well as the desired taste, flavour and colour of the finished product, solubility, bioavailability, pH level, safety/toxicity, interactions among various ingredients and bioavailability and stability of the individual ingredients. Factors that can affect stability, for instance, include temperature, pH, oxygen, light and moisture, to name a few.

There were 150 relaxation drink launches in 2009, compared with 93 in 2008 Overall health and wellness within the consumer mindset, as it relates to their purchasing decisions, will greatly influence what is put into the grocery trolley during a trip to the local supermarket - and this includes their growing awareness of the impact that stress can play in their lives. Beverages targeting stress reduction will continue to grow in popularity, but, as we find out over and again, the taste of the end product will dictate repeat purchase. To ensure the desired taste of the end product, a manufacturer needs to lay a solid foundation at the very beginning of the development process.

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Functionaldrinks.com puts relaxation drinks in focus Western world, range from well known herbs such as chamomile, valerian root, passionflower and St John’s Wort to the Polynesian root kava and even to prescription type alternatives such as GABA, L-theanine or the hormone melatonin.

Cecilia Martinez While the concept is not entirely novel, relaxation drinks, also known as anti-energy or antistress beverages, have only really started to command attention over the past year with a wave of new offerings appearing in the US. Relaxation drinks are forecast to command 29% of the US functional drinks market in 2010, followed by calorie burning beverages with 27% and brain power drinks in third place Heralded as one of next big things just last year, relaxation drinks have already been present in many markets as part of ranges or as standalone niche drinks for some time. This is particularly the case in pioneering Japan, which arguably spearheaded this emerging trend and where the majority of such stress busting offerings feature GABA (gamma aminobutyric acid) - a brain chemical that promotes relaxation and sleep. Some of the most commonly used ingredients in those products appearing in the more

Irrespective of their composition, the arrival of the new wave of relaxation drinks received varying reactions. Many expected these, along with other nutraceuticals, to suffer due to the economic crisis as consumers tightened their belts and cut down on discretionary spending. However, the overall nutraceuticals category has so far proven its resilience thanks to its value added nature, highlighting that consumers are not only influenced by price but also by health benefits.

Supersizing and downsizing to shots Similarly, as relaxation drinks started to increase their presence

New anti energy entrants are packaged in shot format

in the market, their counterpart, energy drinks, started to witness a slowdown in growth as the market becomes more saturated. However, energy shots have provided the category with fresh impetus and are proving immensely popular not only in the US but also in West Europe. On the strength of this success, a considerable number of new anti-energy entrants are packaged in shot format, entirely bypassing the path taken by energy drinks - first supersizing and then downsizing. Also against a backdrop of lower energy drink volumes, some have suggested relaxation drinks are set to become a serious

Company

Product name

USP

Packaging

RelaxCo

Blue Cow

First of its kind in the US

10oz bottle

Mary Jane's Soda Inc

Mary Jane’s Relaxing Soda

Only cola with such a functional positioning

12oz bottle

Jones Soda

Jones GABA

First GABA drink in the US

12oz slim can

Vitila Brands

Tranquila

Day and Night variants

2oz shot

Peaceful Remedies

RelaxZen

Zero calories

2.5oz shot

contender to energy drinks as consumers get tired of leading hectic lifestyles and instead opt to sit back and relax. And although it is true that certain offerings, such as Jones Soda’s GABA drink, claim to relax and aid concentration, for the most part these have a different appeal and bring new consumption occasions, and can also be viewed as a natural compliment to energy shots. According to recent industry comment, “Energy drinks and relaxation drinks are like teas; you have caffeinated teas for when you need to be alert and you also have caffeine free teas for when you don’t need to be alert.” Relaxation drinks seem to be set to expand from their current niche in the US, however it is unknown whether they will catch on in Europe and what regulatory issues such drinks may face, given that certain substances such as melatonin are not approved for consumption without prescription. The number of relaxation drinks available in the US, however, is predicted to grow throughout 2010. Some of the most notable relaxation drinks launched recently are listed in the chart on the left.

www.foodbev.com/beverage Issue 73 - March 2010

NEWS 17

Ingredients in action

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Tea extracts with relaxing and calming benefits BI Nutraceuticals Vice President Technical Services Emilio Gutierrez There are a multitude of herbal products that have historically been used for their calming or soothing effects or even as relief for a mild case of insomnia. Some of these botanicals include passionflower, valerian root, anise seed, chamomile flower, hops, lemon balm and oat grass. Historically these have been consumed as a freshly brewed tea. The dried plant material (the biomass) is immersed in very hot water (the solvent) and soluble alkaloids (the extractives) are pulled out and colour the water. The remaining undissolved plant material (the exhausted marc) is then removed and discarded. This partial solubility of whole plant botanicals is the main reason they are not suitable for clear beverage applications, unless brewing and filtering is part of the manufacturing process. A more modern alternative is using a standardised herbal extract. An extract is made by taking the infused water, which was extracted from the whole plant biomass, and concentrating it by evaporating off the solvent. Once enough solvent has evaporated, the remaining suspension of extractives takes on the consistency of molasses. It can be dried in a vacuum oven or spray dried with a carrier, such as maltodextrin, to make a standardised powdered extract that is clean, free of pathogens and insoluble cellulose or fibre. Most importantly, it is water soluble. The purist would tell us that they prefer the brewed tea because it is in the form that nature intended and its efficacy is proven by centuries of use. Nature would not have planned for us to extract, concentrate and spray dry with maltodextrin. Modern science would favour the extract because it is cleaner,

generally safer and of consistent quality. The concentration of active alkaloids also allows us to use less quantity in our products and still get a therapeutic benefit. The challenge for those of us in R&D is to figure out which extract is best suited for each unique application. There are many versions of the same extracts and not all will perform the same. Some extracts are standardised to a concentration of a specific alkaloid (the marker compound) that is an indicator of consistent activity from lot to lot. Frequently this concentration can only be achieved by using solvents other than water in the extraction process. These alternate solvents can be alcohol, ethyl acetate or acetone. Although the solvent is evaporated off and its residues closely monitored, it is important to know which solvent was used in the extraction since the solvent can extract non-water soluble alkaloids out of the

biomass. These compounds can later show up in your beverage as floating particles. So the rule of thumb for us would be that we prefer water extracted extracts because they are 100% water soluble. Just be aware that if only water is used, you may not always be able to get the extract that is standardised to the most popular concentration that everyone refers to. You may just get a standard ratio concentration such as a 4:1 or a 6:1. A second thing to consider is what carrier, if any, was used in making the extract. Extracts generally have no carrier or a water soluble carrier such as maltodextrin. Sometimes we find companies want to please the purists and keep the product close to nature so they dry the extract on exhausted marc or even on new powdered whole plant material instead of a water soluble carrier. They still refer to this as an extract and they claim that it offers the best of both

Emilio Gutierrez

worlds. The consistent potency of the extract combined with the wholeness of the plant material. For us, the lack of solubility would be a concern. So if you are formulating a clear beverage and wish to add herbal products that have historically been used for their soothing or calming effects, select an extract that was preferably extracted with water as a solvent and dried with either no carrier or a water soluble carrier such as maltodextrin. The biggest challenge would then lie ahead. That might be taste masking the herbal flavour, adding enough to your product so that it has a therapeutic benefit and keeping it all stable throughout its shelf life. Quite a challenge.

Emilio Gutierrez, RPh, MBA has 20 years experience in the pharmaceutical and nutritional industries. He currently works for BI Nutraceuticals as Vice President of Technical Services where he specialises in the design and production of bulk powder and solid dosages. Gutierrez holds two patents in powder processing and frequently writes and lectures on processing techniques for dietary supplements. ÂŠ beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Relaxation Shot iChill Beverages has created a 59ml shot in Blissful Berry flavour designed to help people ‘unwind from the grind’. It contains 5mg melatonin, 10mg valerian root, 10g rosehips and B vitamins to ease anxiety, curb stress and elevate mood.

Chillaxation drinks Bebidas Beverages and Potencia USA have announced distribution of Koma Unwind chillaxation drink. The company is apparently about to announce the launch of the 2oz Chillaxation shot.

RelaxZen remedies Peaceful Remedies of New Jersey has recently added to the existing RelaxZen drinks. Day Flight and Night Flight are designed to address the stress of air travel, while the sport formula is said to calm and focus the mind.

Stress relieving dairy drinks Japan’s Calpis began studying cultured milk almost 40 years ago. The effects of lactotripeptides were shown to be prolonging life, offering anti tumour and immune stimulating effects, relieving stress and lowering blood pressure and improving memory and learning in mice. This led to the development of Ameal S, a FOSHU product used in many Calpis drinks today.

‘Let it go’ - stress relief for women Linking in to our cover story interview this issue, US based Beveragette Ventures has developed five formulations aimed specifically at women’s health. ‘Let it go’, in strawberry and kiwi flavour is designed to strengthen the immune system and restore balance by boosting the body’s rehabilitive process and increasing mental and physical capacity. It contains the GEM proprietary blend of adaptogens with, apparently five times the potency of individual herbs.

Melatonin and kava for anti-energy Melatonin, a natural hormone used to treat insomnia and jet-lag, along with valerian root and rosehip, features in Drank, to aid relaxation of body and mind. The Polynesian herb kava, said to relieve stress, treat PMS, reduce blood pressure and help with memory and focus, was also used in the 2009 launch of Malava Novocaine canned drink, marketed as an ‘anti-energy’ drink.

Slow Cow with L-Theanine Slow Cow, from Canada’s Boisson Slow Cow, contains 25mg L-Theanine to aid relaxation, improve concentration and increase levels of dopamine, the brain’s pleasure neurotransmitter. Other ingredients are: chamomile to treat insomnia; passiflora to induce relaxation; valerian, linden and hops to help reduce nervousness; and sodium to decrease fatigue.

www.foodbev.com/beverage Issue 73 - March 2010

NEWS 19

Ingredients

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What’s new in ingredients

Boosting immune defences Today’s juice market demonstrates that adding probiotics to fruit juices is a strategy that many beverage developers are using to bring additional immune health benefits to their products, while maintaining an all natural positioning for their fruit juice ranges. Following this healthy trend, Danisco is launching a global programme that focuses on boosting immune health in refrigerated juices with the addition of a clinical dose of Howaru Bifido.

Global Business Director, Health & Nutrition, BioActives Danisco. “Our expertise spans formulation development and the test results have shown our capability to obtain a good survival of our probiotics in fruit juice over 40 days at 4°C”, said Beverage Group Manager at Danisco Marie Jane Fallourd.

“With Howaru Bifido fruit juices, we can offer our customers a healthy and appetising product, including people who are lactose intolerant”, said Peggy Steele,

In the autumn of 2009, Frutarom ran a campaign to demonstate the choice of weight management ingredients and how they work together.

specialist technology from plant extracts such as green coffee bean extract, apple and brown seaweed extract.

Sweet Compass commits to Fairtrade sugar

Testing coconut water for Microbial Contamination

Coconutwater drinks are the second best selling juice in Brazil after orange juice. “With its proven ability to

Global flavour and ingredients company Frutarom has been selected by Frost & Sullivan as the recipient of the 2009 Global Weight Management Ingredients Product Line Strategy Award.

It featured scientifically proven ingredients such as extracted fenugreek galactomannans (FenuLife), green maté leaf extract (Finomate) and a purslane herb extract (Portusana) plus other ingredients derived via

Clinically proven to enhance the body’s natural immune response, especially amongst children and the elderly, it offers beverage manufacturers the potential to create juice drinks promoting both health and taste.

Coconut water drinks are becoming increasingly popular worldwide. Naturally fat free and low in food energy and calories, they are often marketed as sports drinks because of their high potassium and mineral content.

Weight management award

accurately screen for microbial contamination in 24-48 hours, the Celsis RapiScreen Beverage kit is designed for companies who want to safely and more quickly release their products to market. The RapiScreen Beverage kit works successfully with high pH and pulpy juices as well as emerging products such as cactus juice, açaí and coconut water, demonstrating our commitment to support ongoing product innovation in the beverage industry,” said Celsis Chief Executive Officer Jay LeCoque.

The UK’s largest caterer, Compass Group UK & Ireland is purchasing 100% Fairtrade certified sugar across the entire business operation by June 2010. Compass is the first in the industry to make such a large scale pledge, highlighting its commitment to Fairtrade and ethical sourcing. Commenting on Compass’ commitment to Fairtrade, Harriet Lamb, Executive Director of the Fairtrade Foundation said:

“Congratulations to Compass for supporting the Big Swap by announcing a commitment to swap their sugar to Fairtrade by the summer. This is sweet news for Fairtrade Farmers who then receive a fair price and a Fairtrade premium. Compass’ enthusiastic support is an excellent example of how companies can get involved and make a real difference. We urge other companies to do the same.”

The creation of OenoBrands DSM Food Specialties and Anchor BioTechnologies have signed an agreement for the creation of a new company, OenoBrands, in France to provide winemakers all over the world, with complete solutions in yeast, yeast nutrients, wine enzymes, bacteria and mannoproteins. OenoBrands will be a separate 50:50 joint

venture headquartered in Montpellier, France, operating independently of its parent companies. Well known and respected brands such as Anchor wine yeast, Collection Cépage, Fermicru, Fermivin, Rapidase and Claristar will be marketed and sold through OenoBrands and its professional distribution network.

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www.foodbev.com/beverage Issue 73 - March 2010

InnoBev

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6th InnoBev Global Soft Drinks Congress, March 9-11 2010, Istanbul

The 6th InnoBev Global Soft Drinks Congress, organised by Zenith International, in association with beverage innovation, is being held in Istanbul from 9-11 March. With the theme ‘Opening up the future’, the event includes a plant tour to Coca-Cola Içecek and begins with a welcome reception on the 14th floor of the Conrad Hotel with stunning views of the old city and Bosphorus.

he opening address, entitled ‘Market at the crossroads’, will be given by Michael O’Neill CEO of Coca-Cola Içecek in Turkey, followed by Monther Al Harthi, Chief Executive Officer of Al Rabie Saudi Foods Company and Umran Beba, Region President - South East Europe for PepsiCo International in Turkey.

the 2009 beverage innovation Awards - plus ‘Anti-ageing water’ by Stuart Garret of Anti-Ageing Products. The highlight of the evening is a Bosphorus Gala dinner cruise.

Zenith International Chairman Richard Hall will then give a round up of the latest market trends around the world. The keynote address on ‘The future of refreshment’ will be given by Tata Beverage Group CEO Peter Unsworth.

Health through science

The topical areas of ethics and sustainability, will be examined by Chris McCann, on behalf of Walmart Asda Global Procurement. This will be followed by representatives of major suppliers to the industry:

Frigoglass, Closure Systems International and Bericap speaking on the ‘Cutting edge of innovation’. The afternoon includes sessions on ‘Juicing up the future’ by Sidney Coffeng of Eckes-Granini, ‘Coffee innovation’, ‘Shots’ by Scott Henderson of 5 Hour Energy, ‘Sparkling juice with attitude’ by Harry Drnec of Suso Drinks, ‘High pressure processing’ by Andrew Gibb of Preshafood - overall concept winners of

The second day with the theme ‘Health through nature’ opens with Patrick Wauters speaking on Chiquita smoothies, John David Enright for Hibix on Ooba Botanicals and Josefine Staats of Kulau on Coconut Water - a sustainable health drink. In the session entitled ‘Health though science’, beverage innovation Managing Editor Claire Phoenix gives a snapshot of latest innovations worldwide,

followed by Peter Bianchi of Innovative Beverage Group on Drank for relaxation and Michael Oredsson of Probi on probiotic drinks and juices. Workshops include Fiona Page of PepsiCo on ‘Sustainable sourcing’, ‘Sweetening with Stevia’ and finally Charles Philips of Zenith International, outlining emerging growth markets and trends, with estimates for 2009 and outlook to 2013.

The Congress is sponsored by Bericap, Closure Systems International and Frigoglass. For more information and to book online, visit www.zenithinternational.com/events

www.foodbev.com/beverage Issue 73 - March 2010

EVENTS 21

Health drinks for women New Age for women’s drinks

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Seattle based Beveragette Ventures launched the GEM brand in September 2009 with a totally new approach to Women’s Health. There are eleven original founders, however the five principle active founders are: CEO/CFO Shannon Reagan-Henry, President/Customer Service Lisa Raab, Vice President of Business Development Karen Hurlbut, Chief Architect Chris Henry, and Vice President Greg Raab.

hanging the lives of thousands of women across the US, GEM launched in September 2009 with a substantial response and so impressed Marie Osmond that she agreed to be lead spokesperson for the brand. “Millions of women are starting to seek alternatives to Hormone Replacement Therapy. I was one of them. I found my solution with GEM Keep it Cool. I won’t endorse anything I can't fully believe in. I know Keep It Cool has worked for me. I feel like I've got the news flash for women to end the hot flush! And, for many women this includes night sweats, mood swings and other hormonal symptoms. “Everyday I get emails and Twitters from grateful women who tell me that the GEM Keep it Cool drink is exactly what they needed. Also, quite a few husbands have written in to say thanks. As a mother of eight, if GEM would just come up with a drink that could empty the dryer, fold all the clean laundry and match up forty five pairs of socks, life would be just about perfect,” explained Marie.

beverage innovation interview Claire Phoenix interviewed Beveragette Ventures CEO Shannon Reagan-Henry. What was the thinking behind the launch? The Human Interest Perspective: It is no secret that these are difficult economic times. It took tremendous confidence on the part of all individuals concerned to create a new business, to find investors,

gather like-minded people and successfully deliver an entirely new product and category to the marketplace. Under the most difficult of economic conditions since the Great Depression, a group of ordinary women with extraordinary drive sat down at a kitchen table, decided to embark on a mission to improve women’s lives. We did so by introducing an iconic product line of women’s health and wellness supplements in a ready to drink format with the

‘Keep it cool’ for menopause relief has been proven safe and effective endorsement and enthusiastic support of one of the world’s most recognised and respected entertainment icons, Marie Osmond - in less than a year. The Corporate Branding Perspective: Beveragette Ventures’ GEM brand was developed and launched in September 2009 with a specific mission in mind - to develop a line of delicious ready-to-drink health and wellness beverage supplements that fit women’s lifestyles and life stages that are proven safe and effective and actually taste great. Through hundreds of interviews with women, focus groups, web surveys and tireless research, we identified 25 health targets for women

that were currently underserved in the marketplace. Our target market: In the United States alone, according to NAMS (North American Menopause Society) there are upwards of 60 million women between the ages of 45-60 who are currently in one of the four stages of menopause with nearly 6,000 entering menopause each day (that’s over 2 million per year). By 2025, the International Menopause Society and the World Health Organisation estimate that 1.1 billion women will be age 50 or over. Many women experience one or several of the 34 menopausal symptoms for 4-10 years or sometimes longer. 84% of women experience three symptoms most frequently - hot flushes, night sweats and irritability. Our first product, ‘Keep it cool’ for menopause relief tastes great and has scientific data to support its safety and efficiency for relief from symptoms such as hot flushes, night sweats, sleeplessness and irritability. Prior to its introduction, relief from the miseries of menopause have most commonly come from prescriptions (HRT Hormone Replacement Therapy or Bio-identical Hormones) or over the counter remedies. Published health risks reported by the World Health Institute in 2002 caused a major shift in how women managed their symptoms. Women are actively seeking safe, natural and effective alternatives.

Shannon Reagan-Henry

Consumer TV campaign Upon inception of Beveragette Ventures, our goal was to establish the GEM brand as the trusted authority in this newly created space. Women love the branding, packaging and our messaging. And according to thousands of women, the taste is refreshing, light, and delicious. Due to the nature of this category and the education process necessary for women to fully understand the benefits of the product, we decided to launch via a direct-to-consumer television campaign and consumer friendly informative web site - drinkGEM.com. Finally, recognising the world-wide potential of our product, we wanted Keep it cool to be represented by an internationally recognised spokesperson, who could stand in front of the world and tell everyone that she, like hundreds of millions of women, was going through the menopause and found a safe solution. As a company, we believe menopause needs to be discussed out in the light of day and that it should not be a topic for quiet or

22 COVER STORY

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hushed conversations. From our perspective, menopause currently or eventually affects every woman and, either directly or indirectly, everyone in her life. It is disheartening to us that menopause and the miseries associated with this entirely normal and natural time in women’s lives remains a seemingly taboo subject as if women should somehow feel embarrassed about this phase of their lives. We approached Marie Osmond (right) and after using GEM Keep it cool and feeling the amazing results, she shared it with her friends, family and her own doctor. Marie agreed to endorse the benefits of it for menopause relief and is the spokesperson for the whole product line. She drinks it every day to manage her menopause symptoms and readily talks about it when she gets the chance. Marie Osmond’s humour, sincerity,

and belief in the product have provided Beveragette Ventures with an uncompromising champion of the brand. We are grateful to her for all of her efforts and for her continued campaign to introduce women to Keep it cool. What are the active ingredients? Currently the GEM product line consists of five different formulations, each developed for specific applications. They are: Keep it cool for menopause relief; (our flagship product) Lookin’ good for anti-ageing; Let it go for stress relief; Lean on me for bone health; C’mon focus for mental acuity. All five formulations contain a proprietary blend of adaptogens (adaptogenic herbs) which help the body resist four primary sources of stress: biological, physical, emotional, and environmental.

Each contains condition specific ingredients: vitamins and minerals to address the functionality of each product as recommended by our panel of medical/nutritional experts.

of menopausal symptoms. However ours is grown in the US, transported to France, and converted into a water soluble format

Keep it cool (for menopause relief) contains: geniVida which is a nature identical soy free isoflavone with antioxidant properties that provides all the benefits of soy without the allergens. DSM Nutritional Products conducted a two year clinical study that showed a significant reduction in the number and severity of hot flushes in women using geniVida. The study also showed how it supports the body’s ability to build bone, which is of serious concern to women in menopause. Black Cohosh has been used for centuries all over the world to help women in their relief

www.foodbev.com/beverage Issue 73 - March 2010

COVER STORY 23

Health drinks for women Click here to subscribe providing greater bio-availability. Lookin’ good (for anti-ageing) contains: resVida (Resveratrol of the highest quality); Orac-15,000 offering superior anti-oxidant properties from highly concentrated grape skin, seed and fruit extract. Let it go (for stress relief) contains: In addition to the ten adaptogens in the proprietary base, GEM Let it go contains three more specific adaptogens from a total of 13 all chosen for their normalising influence on the body, also referred to as homeostasis or balance within the body.

The shape of the bottle itself had to reflect a unique, feminine look and feel Lean on me (for bone health) contains: geniVida which again, is a nature-identical soy-free isoflavone with anti-oxidant properties that provides all the benefits of soy without the allergens. As stated above, it was shown in a two year clinical study to enhance bone health by, among other things, helping balance the process of osteoclast and osteoblast activity in the bones. This is especially critical in menopausal women where osteoclast activity (degradation of bone) outpaces osteoblast activity (building of bone). Lean on me is also, and appropriately, a significant source of calcium and magnesium, both critical in maintaining bone health.

C’mon focus (for mental acuity) contains: Choline, blueberries, and 5’UMP to help boost brain cell activity. How much do you need to drink to have an effect? All GEM supplements are compliant drinks, formulated to be taken every day. We recommend a half bottle per day (8 ounces) for all of the drinks except the Let it go (stress relief) where we recommend a full bottle each day (16 ounces). However, to achieve and maintain the intended results, consumers need to drink GEM every day. It is also important to note that since everyone’s body is different, some people will notice results within a few weeks while others may take longer. We back our product 100% with our 32-day Money-Back Guarantee. If you are not completely satisfied with the results, simply return the empty bottles for a complete refund of the purchase price (less shipping and handling costs). What’s next for Beveragette Ventures? Our original research indicated 25 areas of women’s health and wellness concerns, and we’ve begun development of packaging extensions as well as several new formulas that address the need state of young women.

Where is it available? GEM products are available in all 50 of The United States. We are also shipping to all major provinces of Canada. We have plans to expand globally by the end of 2010 having already applied for patent, trademark and copyright protection in specific countries around the world. Why did you choose this packaging format? It was important to us that the shape of the bottle reflected a unique, feminine look and feel. Therefore we designed our own bottle with very specific neck, shoulder, waist and base features, evenly balanced and comfortable when held in a woman’s hand. Furthermore, since light degrades ingredients (which is why vitamins are sold in white or amber containers) we knew our bottle could not be clear. We also knew we were going to use a full length sleeve to cover our bottle to maximise our label design and logo elements so we needed to commit to a white bottle to ensure the best possible presentation of the label.

GEM founders Lisa Raab, Karen Hurlbut, Shannon Reagan-Henry, Marie Osmond, Julie Raab, Kathy Christiansen

We partnered with Stauber Performance Ingredients to help us source the best ingredients in the world and with IFN (International Food Network) to help formulate each condition specific product. After several rounds of tasting on each product, we teamed with VitaRich Laboratories to co-pack into our final package. Due to the nature of our key active ingredients, we wanted to partner with a factory that had NPA Good Manufacturing Practices (GMP) Certification. We use flash pasteurisation to ensure quality and taste integrity in every bottle. As additional security, we sourced IFN to conduct our shelf stability and quality control testing. Which design agency did you work with? Hornall Anderson Design Works in Seattle, Washington. In our initial meetings, we told them we wanted to develop a brand from the perspective of women; Hornall directors immediately assigned a fantastic group of women for our project. This team helped to bring our brand to life with the proper amount of irreverence and humour needed when addressing a subject as sensitive as menopause and age in general. The Hornall Anderson team, like nearly everyone we’ve come in contact with regarding the GEM brand saw our vision clearly from the first moment and delivered an absolutely spectacular brand image for our GEM line for Womankind.

24 COVER STORY

www.foodbev.com/beverage Issue 73 - March 2010

Tea report

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Page 28

Page 32

Rudolf Wild’s multi-faceted world of tea

Ready-to-drink tea launches in Japan

Page 29 Plantextrakt regional tea differences

Page 30

Page 33 Fat burning tea

Page 34

Döhler premium liquid concentrates

Ready-to-drink tea growth in Colombia

Page 31

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Symrise blossom tea concepts

Ten fast tea facts

Ready-to-drink teas using green, black, red and white teas have been one of the few growth sectors across the globe in recent years. Teas’ inherent health benefits apparently include anti-ageing and calming and relaxing characteristics and appeal to those looking for healthy drinks with an indulgent edge. Rich in polyphenol antioxidants and having an ability to combine well with fruit flavours these launches benefit from sophisticated extracts and various sweeteners with some cracking packaging, ranging from clear and opaque PET to matt finish cans and gorgeous glass bottles.

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The multi-faceted world of RTD tea

ea is the most widely consumed beverage in the world except for water. Today, ready-to-drink teas are especially popular. Within this category, the trend towards white and green teas is growing particularly thanks to their health related benefits. The food and beverage industry selects from a broad range of high quality tea extracts - rooibos, honeybush, black, green or white tea - to create added value products. Market research company Canadean estimates that the ready-to-drink tea segment grew approximately 5% in 2009 versus the previous year. Their research also records average annual growth of 9% in Europe between 2000 and 2009, while volume sales rose by 35% during the same period, in Eastern Europe. Beverages based on white and green teas are among the fastest growing in Western Europe and have a healthy image among consumers, who perceive them as wellness products. According to Canadean, the Western European market for white tea grew by 380% between 2006 and 2009, whereas green tea grew by 60%. This equals an average annual growth rate of 69% for white tea and 17% for green tea.

and leaves are selected, where they are grown, and how the leaves are processed. White tea was only produced in China but is now grown in many parts of the world. The three most popular tea types are white peony, silver needle and white cloud. These names all refer to the silky silvery fluff that covers the buds. White tea is considered to be the finest in the world and the process of creating it involves harvesting leaves once a year, by hand, when they are still very young and the buds have not yet opened.

Camellia sinensis

The buds are first dried in the open air on large frames and are then put in large baskets, heated briefly, and air dried once again. This tea is not fermented, and such gentle processing removes almost all of the bitter notes and gives it a delicate bouquet that is somewhat sweet and flowery.

Tea is made exclusively from the young leaves and blossoms of the evergreen tea bush Camellia sinensis. This bush is used to produce traditional black tea as well as white, green and oolong teas. Different types of tea can be created depending on how the buds

To make green tea, the leaves are plucked and then carefully steamed and/or roasted right away to make sure that the enzymes in the leaves remain inactive. Afterwards they are bruised by rollers and dried. This allows the plant's substances (particularly polyphenols) to react with oxygen and develop aromas such as essential oils. Green tea and white tea both differ from traditional black tea in that they are left unfermented.

Rooibos (red bush) and honeybush teas originate in South Africa, and like black tea, both of these varietals are fermented. This gives black tea its typical colour and taste and creates the reddish brown colour and fruity notes in rooibos. Honeybush tea is made using both the bush and the flowers and takes its name from the pleasant aroma of honey the plant gives off. This tea is harvested while the flowers are in bloom because the aroma is at its most intense then.

Tea Extraction When teas are produced, valuable substances are released from the leaves by extraction. Caffeine is well known and popular for its stimulating effect; polyphenols are classified as secondary plant metabolites and are antioxidants which counteract the harmful effects of free radicals and promote good health. Current scientific studies have confirmed the high polyphenol content of white and green teas, although honeybush is quite rich in antioxidants too. Furthermore, the antibacterial properties of white tea are believed to boost the immune system. The caffeine found in tea is gentle in comparison to that of coffee, and varies depending on the tea type and origin. South American maté tea is well known for its high caffeine content, which is why it is thought to improve the circulation and have a stimulating effect. In contrast, rooibos and honeybush teas do not contain any caffeine. Both are also very low in tannin and

are considered easy to digest, making them suitable for children. Black tea is known for its strong taste, and green tea is not as sweet as other types of tea. White tea is only slightly sweet, while rooibos tea has a distinctive mild and fruity flavour that is reminiscent of vanilla. Conventional teas can inspire creative product concepts - and tea extracts are a basis for ready-to-drink teas, enhanced waters and dairy beverages. These taste authentic because they are not sweet and can be rounded out by adding natural fruit flavourings. Apart from classic black and green teas, Wild’s product range also includes extracts of white tea, rooibos, honeybush and exotic maté tea. The company offers the extracts as liquid concentrates or dried powders and in organic form. It can offer the beverage industry flavour blends such as rooibos with vanilla, the superfruit pomegranate, or white tea blends featuring peach or elderflower. New extraction technologies ensure a freshly brewed taste. Beverages with tea extracts can be positioned in the premium segment as high quality, natural products, no matter whether they are designed as a thirst quencher or a dairy drink. Tea’s positive effects satisfy consumers’ needs for health and wellness in a ready-to-drink convenient format.

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Regional differences in tea preferences by Plantextrakt Head of Tea Product Development, Reinhold Zenger

hat does the ideal cold tea beverage taste like? Should ice teas and beverages containing tea and herbs be a deep shade of red, or rather a pale golden colour? And do such ready-to-drink products have to offer additional functional benefits? There are no straight answers to these questions, because the preferences of consumers vary considerably from one region to another.

Southern Europeans prefer it sweet In Southern Europe, ready-todrink products containing tea and herbs need to be much sweeter than anywhere else in Europe. This is simply because Southern Europeans have a preference for sweeter tastes in virtually all types of food. People in Eastern Europe, on the other hand, attach importance to a stronger tea taste and they tend to prefer a darker colour than their southern and western neighbours. There is a pronounced trend in favour of greater naturalness throughout all of Europe. As a result, artificial flavourings are becoming less popular, while natural tea and herbal extracts are playing an increasingly significant role.

High antioxidant potential in demand The desire for functionality hits you in the US, where a preference is shown for tea beverages with high catechin and polyphenol values, associated with high antioxidant potential. American consumers look for products that exert a positive effect on their health and sense of wellbeing. Other than this, beverages with a high theanine content will play an increasingly significant role in future, along with anti-inflammatory antioxidants. Found exclusively in tea plants, theanine is said to exert a calming effect. As the fermentation process destroys some of the theanine found in black tea, a preference for green tea will be evident.

Beverages with additional functional benefits are now enjoying greater popularity across the world, as well as in the US. However, there is a difference in the way they are advertised. While European manufacturers tend to be reserved when it comes to advertising functional benefits - not least because of the restrictions imposed by the Health Claims Directive manufacturers in the US give exact details of antioxidant content, in milligrams, for example. This means that, in our capacity as a supplier of natural extracts, we not only offer our customer the extracts that they need, but also conduct studies on a regular basis, to obtain scientific evidence of an extractsâ&#x20AC;&#x2122; functionality.

(30 products launched). The trend becomes even more pronounced when one considers advertising. Naturalness is an attribute used in advertising more than 50% of newly launched ice teas. But what does authentic taste actually mean in terms of tea beverages? The answer is quite simple: consumers want ready-to-drink beverages that look and taste like freshly brewed tea. We at Plantextrakt are now able to meet this demand thanks to an innovative production technique. Our elexia liquid extract offers a taste experience that is closer to the taste of freshly brewed tea than ever before. elexia extracts are available as black and green tea to cover the preferences in different countries and we have also developed a multifarious taste portfolio on a herbal basis with rooibos, chamomile, lemon balm and exotic flowers. We can then adapt these according to the individual taste requirements of our customers.

Green, black or herbal?

The ability to adapt the taste of a product according to individual requirements is very important. One trend that is evident After all, a West European's for tea beverages all over idea of an authentic the world is the demand for tea taste is completely authentic taste. Although different from that of lemon is still the favourite ice an East European. Cold tea flavour - according to the tea beverages offering Mintel GNPD institute (44 an authentic taste products launched in 2009) experience must - it is closely followed by therefore be closely unflavoured or plain ice teas oriented to the traditional customs for hot tea. A pronounced preference for black tea has always been evident in India, as well as in many parts of Europe since the elexia liquid extract offers a taste experience 19th century. The that is closer to the taste of freshly brewed Germans are an tea than ever before exception to this in

Authentic taste

Reinhold Zenger heads up tea product development at the Plantextrakt business unit of the Martin Bauer Group. A member of the German DIN Tea Committee he gives lectures on tea all over the world

certain respects, demonstrating a clear preference for herbal tea. China and Japan have been traditional green tea nations for many centuries, irrespective of the fact that green tea is now in demand in other countries as well. Preferences also differ in terms of variety from one region to another. Russian tea drinkers prefer a reddish tea with a strong, almond like taste, such as Assam or Ceylon tea, for example, whereas a pronounced flowery taste and a pale yellowish colour, like those of a Darjeeling tea, are more popular in the UK. The taste of a tea is primarily determined by the growing area and the way in which the tea is cultivated. The Martin Bauer Group relies on relationships with farmers all over the world, as well as a gentle processing technique and substantiated studies. In this way we can be sure of acquiring high quality raw materials and offering our customers exactly those extracts that meet the most diverse preferences of consumers in the various countries.

ÂŠ beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Premium liquid concentrates from freshly brewed tea

ccording to studies undertaken by Döhler Sensory & Consumer Science, classic tea drinkers are only partly among the consumers of classical iced tea. For this reason the DöhlerGroup has developed premium tea concepts which are sensorially closer to the natural taste of tea.

They satisfy the demand for greater naturalness and high quality ingredients and are targeted first and foremost at the classic tea drinker.

A freshly brewed tea concentrate is used instead of tea extracts and flavours. These premium tea beverages are rounded off with fruit juices and natural fruit sweetener or de-acified fruit juice concentrates.

For these innovative product concepts, Döhler provides everything from one source: from fruit juice concentrates, sweeteners and, above all, high quality liquid concentrates from freshly brewed tea featuring a range of tea varieties.

Healthy drinks with great taste

laire Phoenix talks to the founder of New York based New Leaf Brands Eric Skae.

How have you seen the market change for RTD teas over the past five years?

cane sugar as a sweetener which is one way we set ourselves apart from the competition.

There is a consumer shift that has been going on for many years where the consumer now thinks about health when making beverage choices but does not want to give up taste. New Leaf meets this need by delivering a great tasting product that has better ingredients than the competition. For example we use organic evaporated pure

What do you see consumers looking for? Better for you products that taste great.

consumer did not get the concept of grapefruit flavoured tea.

Your latest flavours are strawberry, plum and mango which flavours in your trials were not popular with consumers?

Where next for New Leaf?

We had made a grapefruit flavour that tasted great but the

New formats, new packaging or something else? We are looking at a variety of line extensions that will include new flavours and new packaging. In 2010 we will rollout

a new line of lemonades and will also be doing some of our flavours in a 15.5oz can. How do you see the various tea types evolving ie do you predict growth for white tea in comparison to green - or something completely different happening to tempt consumers? We have found that people care about taste and do not seem to focus on the type of tea they are drinking. Which health benefits do you see as being particularly related to your teas? We focus on our product being all natural but our main focus and platform is taste. This is why we have trademarked the slogan ’The official beverage of taste’.

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Natural innovation: Blossom Tea by Symrise Senior Category Development Manager, Head of Carbonated Soft Drinks EAME, Michael Gandy

lossom Tea - Symrise’s beverage concept in the near water segment is the first of its kind using natural blossom tea concentrates, to create innovative soft drinks. The key characteristics of Nördlingen’s tea concept are totally natural blossom tea concentrates refined with selected blossoms or fruit. Blossom Tea is a compelling differentiation in a market that continues to flourish. According to market research agency GFK, near waters and flavoured waters (not counting spritzers) grew by over 8% in Germany in 2008. A closer look at this market indicates a consistent call for new ideas, to leverage positive growth and satisfy consumer desire for variety.

Clear added value Blossom Tea is an attractive alternative to regular tea based soft drinks, offering significant added value thanks to natural ingredients. Using premium pure flavourings or FTNF / FTNJ products it gives beverage manufacturers a clean label, with no artificial flavours or preservatives. The taste kick of these beverages, which come in flavours such as linden blossom tea, red tea with rose and yellow tea with lemon, win people over with their authentic flavour profiles, completely free of perfumey notes.

Concentrated naturalness These blossom tea concentrates can be stated on the label of the finished product, a fact which consumers appreciate. To make such a product statement possible, Symrise worked with the German Tea Association during the concept development phase. Dr Bernhard Weckerle, Manager Technical Competence Development, Business Unit Beverages EAME at Symrise, explained the advantages of the concentrates: “In response to the industry’s efforts to offer more and more clean label concepts, we blended exclusively natural ingredients using selective extraction and separation technologies such as Symtrap. The resulting series of natural and authentic compounds led us to compose unique and customised beverage formulations.”

Blossom Tea satisfies customer preferences Lime tree blossom and red blossom tea with hollyhocks, red fruits and blackcurrant

“The concept is as simple as it is convincing,” agreed Michael Gandy, Category

Director of Non-alcoholic Beverages for Germany and Switzerland. “Blossoms have been proven to have a premium image, and we integrated that into the pristine purity of tea and the ongoing consumer preference for natural products. The result is a beverage that satisfies many wishes all at once: it is refreshing, it contains natural ingredients, it has an authentic flavour, and this blend of factors creates pure enjoyment.” Cornelia Lichter, Marketing Director Beverages in EAME, added: “Our consumer research and beverage development departments worked hand in hand to offer the industry a soft drink that has demonstrably high ratings when it comes to consumer and market relevance.” The target group that Symrise envisions for its new range of soft drinks consists of active consumers (especially women) who want healthy food and pure indulgence. The focus on this group is evident

Michael Gandy

in the flavour varieties that the corporation has now presented. There are three main varieties - red or yellow blossom tea with blossoms, red or yellow blossom tea with fruit, and pure blossom tea - available in a total of nine flavours, including yellow blossom tea with violets or sunflowers, or red blossom tea with blackcurrant. “Right now soft drinks such as Blossom Tea may still come across as being something exotic in their product segment,” said Michael Gandy. “But at one stage, green tea was also unfamiliar in the wellness sector, and nowadays you can hardly find a product category in the beverage market that does not feature green tea in some way. Many of the most successful Yellow blossom tea innovations concentrates with started out as violets, sunflowers, exotic niche lemon and pear products.”

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Ready to drink tea launches in Japan

Bitou Berry Tea is a low calorie tea with 1% fruit juice (a mix of strawberry and blackcurrant) and only 7 calories per 100ml. Low calorie drinks are popular in Japan, and this winter limited edition product joins Kirin’s successful series of Bitou teas sold in 500ml cartons by Nihon Kamipak. It has seen sales increase by 50% in the last year.

teve Galloway of Exigo Marketing works with President of Beverage Japan magazine, Yoshiko Hani, to bring news of tea launches in Japan. From low calorie berry flavoured teas, to caffeine rich teas for students who are studying, to fat defensive and champagne style sparkling teas, the propensity for innovation is extensive and thought provoking.

Launched at the end of December ahead of the Japanese university entrance exam season, Nihon Sangaria’s Ganbare Soda and Ukacchau beverages are targeted at students studying for these exams. Both names are word-plays, ‘Gambare’ meaning Do your best, and ‘Ukacchau’ combining the words for ‘pass’ and ‘tea’. Gambare (left) is a lemon flavoured beverage containing 100mg of vitamin C, 50mg of caffeine, and 44 kcal per 100ml. The image on the bottle is the face of a Daruma doll, a talisman of good luck in Japan. Ukacchau (right) is a green tea with added vitamin C, and has been introduced seasonally since 2007. The label design is of a students’ English vocabulary list, and the product is supported by a website with exam quiz questions. The 500ml PET bottles are by KISCO and Hokkai Seikan respectively.

Asahi Soft Drinks’ new ‘Shokuji no Abura ni KonoIppon’ translates roughly as, ‘The drink for greasy meals’. With the claim suggested in the title, this blend of Pu'ercha black and oolong teas contains polyphenols, which are effective in suppressing the absorption of fat during meals, and Asahi recommends that it be consumed to accompany food. It contains 30.9mg of polyphenol per 100ml, is targeted at 30-40s males, and 30-50s females, and is available in 490ml and 2 litre PET. Target first year sales are 140,000 cases.

At the start of this year Kirin Beverage has released two new teas under its ‘Gogo no Kocha’ (Afternoon Tea) brand. Tea Sparkling is a 100% slightly carbonated Darjeeling tea for the Japanese New Year party season. With 30 kcal per 100ml, its long necked bottle shape and label are designed to be reminiscent of champagne. The 410ml bottle is from Toyo Seikan.

Today’s tea in Korea

he health tea market in Korea has grown substantially in recent years, and today commands a sizeable sector of the beverage aisle. So when Lotte Chilsung Beverage Company approached design agency Interbrand with its new tea, Oh Neul Eui Cha (Today’s Tea), the design agency knew this package would need to stand out. Based on the concept that the tea gives the benefit of feeling mentally refreshed and physically fit, the company created a soft, calligraphic effect for the graphics, with the appearance of a flower - nature’s motif. But to really stand out in the market,

the company chose cans as being highly portable and able to keep the tea at its ideal temperature. “Not only is it attractive to our target consumer, but it also stands out on shelves that are full of plastic bottles,” explained a company spokesperson.

Today, thanks to its impressive package, Oh Neul Eui Cha is one of Korea’s leading health tea brands. It was selected as ’The Consumer Product of the Year’ by The Korea Economic Daily newspaper and ’Best Hit Product of the Year’ by Seoul Economic Daily.

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Fat burning tea

one Tea uses L-carnitine in a tea based weight loss drink in Spain.

Aptly named Fat Burner, the drink was first developed in November 2004 by Liiwi Heliis alongside specialists from the Estonian Body Building and Fitness Association whose intention was to mix L-carnitine with water to produce a fitness supplement. The team then added natural ingredients and vitamins to create a refreshing drink aimed initially at sports professionals and enthusiasts. Later in 2007 Estonian entrepreneur Margus Reinsalu came across Fat Burner and, recognising its potential, founded the company Tone Tea together with American business partner Greg Grace who had previously worked for The Coca-Cola Company. By the summer of 2008 Tone Tea had acquired the rights for Fat Burner with the intention of marketing it worldwide. The company is now based in Spain although its production site remains in Estonia, with commercial availability also in Latvia, Lithuania, Finland, Holland and the Ukraine.

As per the original formulation, Fat Burner contains L-carnitine to help the body burn fat by transforming it into energy. Each bottle of Fat Burner is also fortified with 20% of the daily recommended dosage of vitamins B3, B5, B6, B12 and C, and contains only 0.9 calories per 100ml. The first variant to be introduced was green tea flavour, featuring the highest amount of L-carnitine at 3000mg, followed by lemon and cranberry aronia variants in early 2005. These feature 1000mg and 2000mg of Lcarnitine respectively to cater for those requiring lower dosages of the compound. Fat Burner is targeted at health conscious consumers but also those simply looking for a natural, refreshing and tasty beverage while on the move.

Fat Burner is a green tea based drink that offers a tasty and healthier alternative to the sugar based carbonated sports and energy drinks currently available.

New tea varieties from China

new agreement means small producers of high quality organic China tea will find it much easier to access the UK market with their products. New green and black teas, plus more unusual white, yellow, oolong and puer teas, expertly produced by small to medium scale tea gardens across the major growing regions of China, could be in UK shops

as soon as summer 2010. This follows a mutual inspection agreement between the Soil Association in the UK and the Organic Tea Research and Development Company in China.

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RTD growth in Colombia

by Carlos Manuel Rebolledo of Vevinc

he RTD tea category is still young in Colombia but offers good margins. From its beginnings in 2000 with Parmalat ice tea, La Parcela and imported alternatives such as AriZona it grew by 4.9% CAGR between 2000 and 2005. With sales of just 2,736 million litres in mid 2005 it had a shameful, less than 1% share. However it showed significant growth from mid 2005 when retailers such as Carrefour imported their own private label RTD tea. The perception that an oriental lifestyle, which includes drinking tea, is healthier began to take root. Targeting younger consumers, the popularity of functional and good for you drinks was on a growth curve. Small independent grocers could reach low and middle income consumers looking for healthier drinks and heavy investment in advertising and brand image was paying off. Postobon launched Mr Tea in glass and carton packs, stressing the blend of oriental and western flavours, and continues to

target middle income consumers. Parcela as first to market, remains category leader. The category experienced 9.6% growth 2007-8 and by the end of 2008 held 1.8% market share. Recent research shows that although just 2% of the population has tasted ice tea in 2005, the figure has risen to a healthy 50% today. 2009 indicates further growth with investment and introduction of new variants by the two big players Nestea RTD and Lipton Ice Tea (co-packed by Colbesa as part of the PepsiCo Lipton International Joint Venture). In order to compete more effectively with fruit flavoured drinks, manufacturers of RTD tea products promoted them as tea drinks with fruit flavours in the same price range. This allowed manufacturers to closely match the variety of flavours

available in fruit flavoured drinks while attracting consumers who wanted the added benefits of consuming tea. However, addedvalue products, such as RTD green tea, black tea, etc, were priced higher than most fruit flavoured drinks, because of their additional beneficial attributes. As long as these competitors promote new product launches, enhance the distribution network, and strengthen consumption and knowledge through advertising and sampling, and by activating aggresive promotions, retail sales of RTD tea are expected to show significant growth in both volume and value terms. Finally companies must continue to position RTD tea as a healthy product with the natural benefits of tea that can be consumed on a variety of occasions and also take advantage of its thirst quenching properties. Good growth potential is also anticipated for sugar free, carbonated and fortified varieties of RTD tea. 2005 - Postobon launches Mr Tea in two flavours (lemon and peach) in glass. 2007 - Postobon launches Mr Tea Light in two flavours (lemon and peach). 2008 - Postobon launches Mr Tea green tea (lemon). 2009 - Postobon launches Mr

Carlos Manuel Rebolledo

Tea blackberry (blackberry, known as Mora de Castilla, is the 3rd favourite fruit flavour in Colombia after orange and mango and is an indigenous fruit of central and south America). Blackberries are notable for their high nutritional contents of dietary fibre, vitamin C, vitamin K, folic acid, vitamin B and manganese. They also rank highly among fruits for antioxidant strength, particularly due to their dense contents of polypenolic compounds, such as ellagic acid, tannins, ellagitannins, quecertin, gallic acid, anthocyanins and cyanidins with an ORAC value of 5347 per 100g. 2009 - Unilever (PepsiCo) launches Lipton Ice Tea in two flavours (lemon and peach) packaged in PET 500ml. 2009 - Nestea (Coca-Cola) launches Nestea in three versions (white tea tangerine, green tea lemon and black tea lemon). 2010 - The Aje Group launches Big Tea.

Going Green

lipper Tea is turning all of its green tea Fairtrade, strengthening its reputation as an ethical business and demonstrating its support for the work of the Fairtrade Foundation.

After launching the UK’s first Fairtrade tea in 1994, Clipper has continued to develop its range of teas sourced from Fairtrade accredited estates, securing its position as the UK’s Number one Fairtrade and Number one Organic tea brand. What began as the ambitious vision of its two founders

15 years ago, has become the hallmark of the brand, reflected in its close relationship with the Fairtrade Foundation. This year Clipper was amongst the high profile brands to celebrate Fairtrade Fortnight on the Southbank, as well as being invited to visit 10 Downing Street with the Foundation on 13

October to celebrate 15 years of the Fairtrade mark. Perhaps the brand’s greatest achievement, though, is that its close ties with Fairtrade have never impinged on the taste of its tea. Clipper's commitment to using only the highest quality tea has remained unwavering.

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10 Fast Tea Facts 1 The Journal of Nutrition has released findings that Hibiscus tea may help reduce blood pressure.

market leader AriZona along with Snapple, Coca-Cola and PepsiCo.

2 Xing tea is now distributed in 40 US states.

7 In the US ready to drink teas have posted 1.8% growth in sales in 2009 according to Beverage Digest.

3 Dr Pepper Snapple Group is selling three variants of Snapple tea in 16oz cans price marked $0.79. 4 Sweet Leaf Tea has partnered with Nestlé Waters North America to distribute its 16oz versions of original, raspberry, peach and mint honey. 5 Anheuser Busch Inbev’s Paradise Tea range is to roll out nationally during 2010 through Bud wholesalers and DSD. 6 The ready-to-drink tea category in the US includes

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8 Swiss retailer Migros, launched Tencha premium teas in pomegranate, mandarin jasmine and fig cactus mallow.

Translated from Japanese, ‘Tencha’ means a high quality tea. Zurich based design agency ARD Design AG won the prestigious Red Dot Design Award for this package design. 9 The new sixties style Peace Tea range from Hansen’s Natural is available in four flavours: green, imported Ceylon, sweet lemon and razzleberry. The can carries a $0.99 price tag clearly on the front and the company is

apparently in discussion with the Coke distribution system. 10 Green tea specialist Ito En North America has rolled out a Maté Sencha version. In a 6.4oz steel can from natural and mainstream retailers.

SPECIAL REPORT 35

Anti-ageing drinks Offering the elixir of youth

ccording to leading drinks consultancy Zenith International, 2008 consumption of nutraceutical drinks is estimated to have reached 3.7 billion litres, with a value of €11.5 billion. The North American market has rapidly gained pace since 2003 to become one of the world’s most advanced nutraceutical countries, encompassing a full range of product types. In 2007, the region overtook Japan as the largest nutraceuticals market by volume, primarily thanks to investment

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in the category by major companies such as The CocaCola Company and PepsiCo, explains Cecilia Martinez. Nutraceutical beverages represent a low volume, high added value sector when compared to the soft drinks category as a whole. Yet for the

past few years they have been showing good growth and hold considerable potential for future development as more consumers embrace the concept of diet as a major factor influencing health. The sector encompasses a wide variety of beverages, including juice, water and even alcohol, each purporting health benefits ranging from weight management and beauty to heart health and cognitive function. Some areas are more established and better understood than others, while weight management and anti-ageing drinks, in particular, are key for driving future growth. Anti-ageing drinks are typically associated with beauty and skin health, however, in the broadest sense anti-ageing drinks also involve joint and heart health benefits which have become more relevant to consumers as the proportion of individuals affected by cardiovascular or circulatory diseases in developed markets steadily increases. Moreover, drinks with a joint or heart health positioning have proved more popular, partly because such drinks normally aim to help treat or diminish symptoms or ailments; whereas skin health drinks appeal to a smaller group of consumers who are almost always women and are to an extent still considered as a luxury. However for the average consumer, it is easier to justify the price premium for a drink that could ward off disease than for drinks that preserve beauty. There has been some debate about the future of beauty drinks, especially after Groupe Danone’s Essensis

beauty yogurt failed to capture a sizeable share of the market. The yogurt’s price positioning meant it was out of reach for most consumers to buy Essensis regularly; moreover some consumers remained sceptical of the product’s formulation given that certain ingredients, such as borage oil and vitamin E, are commonly associated with menopausal women. After Danone announced it would pull Essensis from the markets where it had been introduced, some claimed that the beauty or cosmeceutical category had no prospects for future growth. However, irrespective of the veracity of these beauty claims,

Anti-ageing drinks involve joint and heart health benefits which are now more relevant the yogurt was launched at a time when spending decisions were determined by price and perceived added value.

Product positioning in beauty aisle The progression of cosmeceuticals in the US has been largely positive, albeit the category remains a niche with a luxury positioning. Drinks such as Borba's Skin Balance Waters and Nestlé’s Glowelle have managed to survive adverse economic conditions largely due to targeting well off individuals whose spending habits remained unchanged during the recession. To add to their premium positioning, both drinks are sold only through high end outlets and alongside beauty

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Key figures Recent developments Jan 2009 • Stolle Wellness launches LactoMune powder for inclusion in beverages, the proprietary formula helps support joint health - US

products; so becoming part of a beauty regime and not a substitute. Clear positioning coupled with consumer understanding of a drink’s health benefits are key to the success of a product and, to an extent, of a category be it a heart, joint or skin health drink. For more information on Zenith’s reports on Global Functional Drinks, Global Functional Ingredients, Europe Flavoured & Functional Water Insights and functionaldrinks newsletter contact Zenith International on tel +44(0)1225 327900 or e-mail info@zenithinternational.com

Feb 2009 • Groupe Danone announces it will cease sales of its cosmeceutical yogurt Essensis (below) in France on 1 March 2009 as it failed to meet the company’s expectations - France Mar 2009 • Hansen Natural launches Self Beauty Elixir drink - US • Zymes Omega Solutions launches Omega Chill with 50mg of Omega-3 with brain and heart health positioning - US

July 2009 • Skeen launches eponymous youth-enhancing concentrate - France Aug 2009 • Happy Planet launches range of healthy shots (above) including Glow, a beauty shot - Canada • HealthSpan Solutions launches BeneVia range targeted at Baby Boomers with a heart health offering - US

Oct 2009 • Danone pulls out Essensis from remaining markets Europe • Cooperativa Colanta launches Colanta Funciona, the first dairy product in the country to incorporate Raisio’s Benecol - Colombia Jan 2010 • Noah’s Naturals launches beauty powder drink - US

Sept 2009 • HydroOne launches Bode Joint alongside Bode Heart and two more nutraceutical drinks - US

Bone health studies using Peptan In response to consumer concerns regarding longterm bone health, Rousselot has carried out several studies to demonstrate that oral intake of Peptan may have a positive impact on osteoporosis. Bone is a living dynamic metabolic system that relies on a balance between bone formation and bone resorption. Cells called osteoblasts make bone while cells called osteoclasts resorb it. An imbalance may lead to osteoporosis, a condition where the density and quality of bone is reduced.

Researchers have highlighted that Peptan in bone cell culture induced a better differentiation of osteoblasts. Those results have then been confirmed in vivo on ovariectomised mice, used to simulate a postmenopausal osteoporosis, which leads to a lower bone mineral density (BMD). Research at INRA-Agroparistech Laboratory, published Nov 2009 in the Official Journal of the International Bone and Mineral Society, concludes that Peptan may restore bone density in simulated post-menopausal osteoporosis and help prevent bone loss during ageing.

Human data on resVida trans-resveratrol DSM Nutritional Products announced data from two analyses of the first human study of the powerful antioxidant resVida trans-resveratrol presented at the 4th International Conference on Polyphenols and Health in the UK and the Nutrition Society of Australia and Nutrition Society of New Zealand Joint Annual Scientific Meeting in Australia. It concludes that concentrated resveratrol activates genes for longevity and cardiovascular health.

www.foodbev.com/beverage Issue 73 - March 2010

FOCUS 37

Anti-ageing drinks Nestlé nutrient drink Nestlé has launched a 200ml nutrient drink in Switzerland targeting the malnourished elderly - a segment of the population it says is deficient in key nutrients such as vitamin D, calcium and protein. The product - Resource SeniorActiv - is being sold through Swiss pharmacies, with launches in Austria, Belgium, Finland, Sweden, Italy and the Netherlands to follow in 2010. Rollout follows to

Diet and beauty survey other European countries and distribution in Asia and North America. In the case of vitamin D and calcium, the dosages were sufficient to reduce likelihood of bone fractures and falls, Nestlé said. Other nutrients include prebiotics for digestive health, Omega-3s and folate for cognitive health, and selenium and zinc to reduce inflammation.

Skin, hair and nails have been identified as the three main areas of growth in the ’beauty from within’ sector. DSM Nutritional Products has used these as a platform to build its ingredient offering and help beverage manufacturers develop new products to nourish and protect inner beauty. The company’s ingredient portfolio includes vitamins, carotenoids and other functional ingredients such as Teavigo green tea extract

Brain health boost

This patent pending extract of American Ginseng is suited to beverages and was launched during Supply Side West trade show in Las Vegas (US) and at Food Ingredients Europe, in Frankfurt.

and coenzyme Q10 (CoQ10). Custom designed Quali-Blends premix formulations are ideal for a variety of beverage applications ranging from dairy to fruit flavoured drinks.

Anti cholesterol fibre derived from barley

Cognitive health is set to become one of the hottest areas of the beverage and dietary supplement markets. In a recent clinical study, Cereboost from Naturex demonstrated a significant positive impact on mental function. The study was conducted by the Brain Science Institute at Swinburne University in Melbourne (Australia). The subjects supplemented with Cereboost experienced significant improvement in memory and alertness.

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Barlív barley betafiber from Cargill offers possibilities for delivering cholesterol lowering benefits in functional beverages, without affecting appearance, taste or aroma.

Beauty in the eye of the beholder Eye conditions affecting older consumers such as cataracts and age related macular degeneration are set to rise with increasingly ageing populations. Natural carotenoids, such as DSM’s FloraGLO Lutein and Optisharp Zeaxanthin, are key ingredients for eye health. Increasing macular pigment density by lutein and zeaxanthin supplementation may slow progression of age related macular degeneration and according to studies would benefit people with a low carotenoid intake from their normal diet.

Biovigor with glyde Biovigor from Totala Mineral Sciences is fortified with glyde - a mix of macro and trace minerals - to give energy, replenish bone and tendon strength, aid stress induced anti inflammatory conditions and encourage collagen output.

It is derived from barley, which gives a high degree of reassurance to consumers - and being formulated for use in non-dairy beverages, it doesn’t clump, and is completely soluble. A recent clinical study showed that consuming 3g of Barliv barley betafiber per day significantly decreased total cholesterol and LDL cholesterol among subjects with moderately elevated blood cholesterol levels, when consumed as part of a diet low in saturated fat.

Cartilage repair The Osteoarthritis Research Society International congress in Montreal previewed results of a magnetic resonance imaging and cell experiment which shows that Gelita’s Fortigel promotes cartilage tissue regeneration.

38 FOCUS

www.foodbev.com/beverage Issue 73 - March 2010

Pouch performance

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Moving with the times Light and easy to transport, both for consumers and manufacturers, when it comes to sustainability and convenience, pouches have impressive potential in the beverage sector and not only for childrenâ&#x20AC;&#x2122;s drinks. The flexible packaging industry has grown considerably in recent years and developments in aseptic and ESL has moved on apace. Todayâ&#x20AC;&#x2122;s stand up pouches are strong and resilient with evolving shapes and a large surface area to highlight brilliant contemporary graphics and give maximum shelf stand out. beverage innovation explores new moves in form, fill and seal, bag without box and latest ideas for recycling and extended use.

The changing shape of packaging

laire Phoenix interviewed Ampac Flexibles Innovation and Marketing Director Sal Pellingra. How has demand from beverage manufacturers changed over the last five years? Beverage companies have had to make a dramatic change

in both product offerings and packaging based on consumer and environmental issues. Consumers have responded to health concerns which has opened up the market towards juice products and away from soda products. Frozen and fresh food sales are increasing for the same reasons. Environmental consciousness has also brought about changes in both products and packaging. Sales of water in bottles is beginning to slow as consumers wrestle with the higher consciousness of the impact of the waste generated by water bottles.

Vapur is the first flexible water bottle designed to fit in a pocket, purse, backpack or briefcase. Unlike rigid water bottles that are full of hot air when empty, it can be rolled, folded or flattened and tucked away. Reusble, foldable, freezable, and washable it has a strip to take a name in indelible ink, so can be easily identified. Made from an ultra durable bpa free polymer from Ampac Flexibles the Vapur pouch comes with a carabiner for easy portability. It can be frozen for use as an icepack and then drunk as it thaws.

Manufacturers have been responding by changing packaging. Water bottles are becoming thinner, caps smaller to use the minimal material. Coca-Cola has introduced the plant bottle, Pepsi has introduced Eco-Fina, reportedly the lightest drinking bottle in the industry. So even the largest brands understand that something must be done to improve the image of beverage packaging. The next trend is the move from rigid to flexible packaging. This is the next logical step in reducing the packaging. Which new technologies are you employing which can benefit beverage manufacturers? Ampac is focusing on improving the product to package ratio by employing flexible packaging in products that have been dominated by rigid packaging.

In general packaging can be reduced from 30 to 95% by weight and volume by switching to flexible packaging. This reduces the energy required to distribute and store product through volume and weight reduction and minimises the waste being landfilled. Ampac has introduced pouches for frozen alcoholic beverages (see Frozen Rose above) and worked with Vapur to develop a refillable water bottle that eliminates the shipping of water entirely and takes flexible packaging a large step forward by providing a package for reuse rather than for single use. Where do you see things moving next - lower micron films, more sticks, new shapes? Flexible packaging for beverages will continue to grow from rigid toward flexible to minimise the amount of packaging used in products. This trend will follow

current product trends with brand owners seeking a shape or style advantage over their competitors. The trend will focus on ease of use and high speed packaging. Rigid bottles are easy to drink out of, flexible packaging must strive to be as user friendly while reducing the impact in the waste bin. Which sector do you see most growth in for pouches - dairy drinks ie aseptic packaging or another drinks sector such as enhanced and sports waters? An emerging trend will likely be in adult drinks, juices, energy drinks, and alcohol. Children have become accustomed to drinks in pouches. As they grow the transition to adult beverages in similar formats will be easier. There already is a growing trend of products for alcohol and some impacting the dairy aisle. One of the first in this trend is Ecologic - a quasi-rigid package that incorporates a pouch inside a recycled cardboard shell. The trend will continue to be from rigid towards flexible wherever possible.

ÂŠ beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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An evolving industry

laire Phoenix interviewed CEO of PPI Technologies Charles Murray. How do you see pouches in comparison to other forms of packaging? The pouch is going to be the future of packaging for the foreseeable future. The reasons are low capital investment, the ease of manufacturing, the fact that 20 truck loads of empty rigid packaging is the equivalent of one truck load of pouches, and after filling they are easily packed, can be safely dropped without damage and are a brand managers dream as regards identity differentiation. The full use of the face front and back allows for top class gravure printing possibilities in order to get the message across at the ‘purchase moment of truth’. But what about the eventual disposal - are they still relatively impossible to recycle? When you refer to ‘incineration being covered‘ with your pouches what do you mean? As regards today’s green sustainable approach to packaging there is no other package that can claim zero landfill! The used pouch is collected and sent to the incinerator for burning and produces energy. Its value using this method of disposal is far higher than trying to sort and recycle. We have for many years used S. E. C. A. M. P. to describe our approach to sustainable. It stands for: S = sustainable; E = environment positive; C = conscious; A = approach / means we check what costs less and produces more, hence incineration benefits far outweigh trying to collect, sort and recycle empty pouches; M = manufacturing and machinery / how to make our machines use less air, switch off when not running, use stainless steel not paint, use lowest gauge film

possible, gravure inks, and have long shelflife for the product; P = pouches - comparing the lowest carbon dioxide footprint of equivalent rigid packages, emphasizes the zero landfill figure. Whose spouts do you use? We see the next big thing in our business as spout fitments. We buy, as do our customers, from Menshen, IPN, ITW Fastex and have nine of our own designs. What do you see as the next step for pouches? Spoutless? New shapes or formats, larger or smaller? Thinner walled or something else? The beverage industry will move very quickly to spout fitment pouches including aseptic. Our HandiTap series of spouts, which are applied post sterilisation will revolutionise the industry. Filling speeds will be high and leaking risks reduced. We see portion control pumps inside pouches. Our VinoPaQ and BarrelPaQ Wine pouches without a box will be a front runner. The ITW Fastex mini spout with easy open and close tap is very efficient and consumer friendly. The RFID sandwich we have developed will be a big winner too, in preventing counterfeit products as well as detail of

transportation channel handling and of course shelf life of the pouch. Our steam valve in a pouch with compartments for microwave foods will assist food service and our portable shelf stable baby milk container is another eye opener under development. So we have about 20 odd projects in our laboratory at this time and these will find their way onto the market over the next few years. What are the main machines you use to produce your pouches? Never sure if machine brand names have the stature of say cars but for sure we partner with the industry leaders like Laudenberg, PSG LEE, PSG ABT, Viking and Meurer. We prefer to ask manufacturers which pouch technology do you require? Meaning form-fill-seal or fill-seal or form-fill-fitmentseal. One thing for sure we are a one of a kind company as we own patents, sell beverages into pouches and we ensure the total life cycle from design to incineration is covered. ShotPaQ or Yankee Cocktail in the UK are a range of low alcohol American ready-to-Drink cocktails made to their original formulation. Offering the lowest carbon footprint ever - for example six empty PET miniature 50ml bottles occupy the space of 300 empty pouches! The pouch is also used by ShotCard for its novel approach to send messages with greeting cards and a Yankee Cocktail to friends.

Spouts from Menshen

BevPaQ offers nutraceutical waters, such as pouch packed Chilling Rocks as a healthy

alternative to bottled water. We offer waters with folic acid for women, or additives to assist in the prevention of colon cancer in men or a daily dose of the vitamins needed by growing children in pouches. We also offer clean water from a glacier for a niche market that is used for mixing baby formula at home. No chlorine or formaldehyde in the water for these new born babies. It is a health approach in a sustainable pouch with minimum packaging. The formulas are well proven. Coming soon are organic fruit juices in a pouch with spout fitment for reclosing. VinoPaQ developed and patented in the early 2000s is the double gusset pouch with a simple dispensing tap for wine on the go. This BarrelPaQ or ‘Bag-without-a-Box’ design has started to change the traditional boxes of wine and glass presentations. Having huge environmental benefits. The new 1.5 and 1.75ml BarrelPaQ are on their way to setting a new industry standard. BeerPaQ offers the CarboPouch developed for replacing glass and paper cups used for draft beer at sports stadiums. This makes drinks missile free with no contamination and gives a good clean draft beer as planned by the brewer. Again a green pouch - and it can be reused at home by the consumer! So we think we have some great pouch packaging with innovations in each category and these are going to keep us and our customers very busy until 2018.

www.foodbev.com/beverage Issue 73 - March 2010

INSIGHT 41

Pouch performance RKW ultra sonic welding Reliable sealing of FFS tubes in connection with liquid, greasy or dusty goods has been a challenge. RKW has developed a system, in close co-operation with leading machine manufacturers, that enables perfect sealing using ultrasonic welding of packaging films.

and gives up to 15% higher cycle times for all packed goods. • Manufacturers can reduce costs by using less energy, reduced film thickness and with less headspace required as even contaminated film can be sealed.

• There is no thermal stress in the joining zone so even sensitive goods can be sealed. This also applies to problematic goods with high proportion of grease, oil, protein or liquid products. • Ultrasonic welding requires less frequent cleaning of sealing tools saving both time and money

Making pouches possible: bpi bpi.films supplies a number of products to the beverage industry - including films for drink pouches. Commercial Director Mark Vernon explained: “Pouches can help manufacturers reduce the amount of packaging they use by weight. This in turn allows cheaper transportation, fewer vehicle movements and lower transport emissions. It also means a reduction in packaging waste once that product is consumed.” “The seal integrity of any packaged product is vital but that’s especially true when you’re talking about a packaged liquid. bpi is an expert in supplying the inner films used to give pouches their water-tight seal. “We produce such films on ‘close tolerance’ lines. This results in better film

consistency contributing to a more uniform seal. This consistency ensures trouble free running on automated pouch filling lines. “If gels are present and they appear in the seal area then they can cause the seal to be incomplete. To help reduce their presence, we use specially selected polymers. We also employ extrusion lines equipped with online digital scanning. This technology helps to detect gels which are invisible to the naked eye during film production.

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Johnsen & Jorgensen launches new pouch packaging range Packaging specialist, Johnsen & Jorgensen has launched a new range of pouches which could revolutionise the way products are packaged, stored and transported within the food and drinks industry. More food and drink manufacturers are using pouches as a convenient and cost effective way of packaging products such as soups, sauces and juices. This new range, available in any size from 40g up to 5kg, opens up possibilities for many more types of foodstuffs and liquids. Manufactured in 2–4 ply laminates, the pouches can also include a thin inner layer of aluminium or nylon which can be used to provide high barrier properties for moisture sensitive materials such as powders and granules. They can contain hot and cold fill products, dried foods as well as liquids and are also fully microwaveable. Other design features include a number of spouts, resealable press-close zips and handle accessories and stand up or side-gusseted pouch options are also available. Gravure printing of the pouches in up to eight colours enables the highest picture quality to be reproduced, allowing clients to further customise their packaging design for maximum on shelf impact.

However, as well as the aesthetic attractions of the new range, the pouches offer food and drink manufacturers significant benefits in terms of warehouse storage and transportation. Flat packed, they can be easily shipped in bulk quantities for a fraction of the cost of conventional packaging materials, helping companies to reduce their carbon footprint and overheads.

Significant benefits in terms of warehouse storage and transportation Johnsen and Jorgensen’s Sales Director, Jon Wear said: “We are very excited about launching this new range of pouches into the UK market and believe they offer enormous opportunities across many diverse food and drink applications. “This underlines our ability to identify new markets and develop distinctive packaging materials to benefit existing and prospective customers.”

“Because a drinks pouch’s inner sealing film is often laminated to an external substrate by heat, bpi.films offer films that seal at lower temperatures. This reduces the necessary heat up times for machinery as well as associated energy demands and costs.” © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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On demand Esio beverage system An on demand drink system that provides hot or cold beverages from a selection of 13 concentrate varieties, the Esio Beverage System relies on an innovative pouch with a selfsealing fitment and a disposable pump, along with a custom water dispenser engineered by the company to act as a veritable beverage fountain.

Esio Beverage Co was founded in 2005 by Frank Leonesio, who is also the founder and CEO of bottled water company O Premium Waters. Leonesio licensed the patented dispensing technology, which Esio calls drop’n drink, from intellectual property provider Intelligent Coffee Co. Related Esio Beverage President Lyle Myers: “We developed the Esio Beverage System to provide the consumer with a fast, easy, convenient, and green way to get noncarbonated beverages. There really is no other beverage system on the market today that provides both hot and cold beverages at the touch of a button.” Drink selections include coffee, tea, electrolyte replacement beverages, and more.

Drink pouch brigade bag is filled with 100 drink pouches the filled bag is left at a designated drop off point. Honest Kids will donate $0.02 per Honest Kids drink pouch and $0.01 per regular drink pouch to a charity of choice.

Honest Tea (known for its Peach Oo-la-long and Mango Açai White Tea) has created a recycling and fundraising opportunity: Honest Kids and TerraCycle are working together, with TerraCycle converting the used drink pouches into fashion bags. On signing up for the Drink Pouch Brigade in the US, TerraCycle sends out prepaid collection bags. Once a collection

Polypropylene heterophasic copolymer packaging film Instead of being brittle at low temperatures, the latest film from Borealis creates a tough finished product. Film and Fibre Product Manager Albin Mariacher, says Borpact BC918CF has unrivalled stiffness, heat and impact resistance, combined with high gloss and low haze. It provides the high clarity typical of PP homopolymers together with the tough, non-brittle performance of heterophasic copolymers. And thanks to a new additive package, the material complies with all European and US regulations relating to food contact applications.

For packaging processors, it allows significant downgauging compared to alternative material solutions, resulting in material and cost savings of up to 20%. The combined mechanical and aesthetic advantages ensure attractive packaging with reduced potential for handling or storage-related damage. An optimal balance of easy tear, stiffness and good aesthetics make the new grade ideal for retortable stand-up pouches, label films and carrier layers for peelable lidding films.

World market leader in high speed pouch technology Each year approximately 6 billion stand up pouches are made on machines using Wild Indag Pouch Systems - that is half the number of units produced worldwide. The latest high speed line fills up to 30,000 drink pouches per hour. Indag plans, designs, and assembles modern processing systems as well as filling and packaging equipment for stand up pouches for the food and beverage industries. The

company makes a major contribution to its customers’ sustained success by developing flexible and innovative concepts based on latest technology. In 1972 Indag built the first production, filling, and packaging machines for the world famous Capri-Sun stand up pouches. Since then, over 75 billion pouches have been produced and filled, mainly with fruit juice drinks by CapriSun, but also for other customers in the food industry.

FlexTech System from MWV MeadWestvaco Packaging Systems installed the first FlexiTech paperboard packaging machine for pouches at a customers facility last year. The inaugural FlexiTech system will enable MeadWestvaco’s customers to offer a lightweight secondary package for their signature pouch beverages. The new

pouch multi-pack machine was developed for high speed capability and can run up to 600 pouches per minute. This innovative beverage pouch packaging solution features an internal support construction, that strengthens the carton and eliminates the need for tertiary packaging.

www.foodbev.com/beverage Issue 73 - March 2010

INSIGHT 43

Bev tech

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beverage innovation technical news

Stora Enso label samples Stora Enso Speciality Papers has launched a new sample book with the full label papers product range for the beverage industry. Each paper grade is accompanied by a factual presentation of its properties and a sample label that illustrates many of the typical finishing possibilities. The sample books also highlights the suitability of Stora Enso label papers for the production of self-adhesive labels and for metallisation.

Talking can for Coors The Rocky Mountains, logo of the Coors Light beer brand from Molson Coors Brewing Company, indicates that the beer is at the right drinking temperature. This is the first time that thermochromic ink has been successfully used for a design covering such a large surface area. Molson Coors Brewing Company uses this innovative technology to support its marketing strategy which draws attention specifically to the ice cold refreshment of its premium brands. Ball Packaging Europe and its parent company Ball Corporation are supplying Coors Light with thermochromic cans in the US and now also in Europe. “Ball has been the frontrunner in optimising the use of thermochromic inks on steel and aluminium cans. Together with MCBC, Ball has launched the thermochromic logo designs for the brands Carling, Caffrey’s, Grolsch Premium Lager - and most recently for the company’s ’global flagship’ Coors Light brand”, said Steve Mitchell, Senior Marketing Manager at Coors Light.

Diet Coke struts her stuff Latest Diet Coke packs will work a striking hot pink leopard print design, taking one of 2010’s hottest looks from catwalk to can. The promotional packs have had a makeover to coincide with London Fashion Week. This ties in with the Coca-Cola multimillion pound brand campaign for girls who ‘Love It Light’ with a new can designed by Epoch and manufactured using a Rexam can filled by Coca-Cola Enterprises. Free fashion magazines, ASOS clothes and the new pack design kick off the launch. Bauer Media’s Heat, Grazia and Closer magazines will be available via loyalty site Coke Zone when special promotional packs are purchased (2 litre bottles and fridge packs).

Bericap combines aseptic filling with high flow rates Sports closures that are suitable for aseptic filling often have low flow rates and require complex treatment in the filling and closing process. Bericap says the Push Pull Next Generation sportscap changes that thanks to its new design. The caps and closures specialist claims its new sports cap is suitable for aseptic filling with both wet and dry decontamination while also offering

high flow rates that enable consumers to get more drink from each sip. Suitable for still and medium carbonated drinks the new three piece cap uses the Bericap DoubleSeal sealing technology so a foil lid is redundant. The market introduction of the new cap is planned for the first three months of 2010. It will be suitable for the standard neck PCO 1810, with an extension in the pipeline that fits PCO 1881 38mm necks.

Lighter wine bottles online Companies across the wine supply chain now have free access to a design for a groundbreaking 300g wine bottle thanks to a new online resource from WRAP (Waste & Resources Action Programme). The screwcap bottle, which is 40g lighter than the previous lightest bottle in the UK, is the result of a collaborative project to cut the environmental impact of wine packaging and maximise the associated commercial benefits. If the bottle design was adopted for all wine sold within the UK it would generate an annual glass saving of 153,000 tonnes equivalent to the weight of more than 460 jumbo jets - and cut CO2 emissions by 119,000 tonnes. The new 300g bottle design, launched earlier this year was

developed by a WRAP-led industry working group which included Tesco, Quinn Glass and Kingsland Wine & Spirits. Weighing 188g less than the average wine bottle, it not only reduces raw material, manufacturing and transportation costs without affecting bottle strength, but also significantly cuts CO2 emissions. The new container also incorporates a high percentage (71%) of recycled content, closing the recycling loop and creating a market for a large surplus of green glass. Tesco has already placed an order for 10 million of the new 300g bottles and it is hoped that more companies will follow suit, with Asda, The Co-operative and Sainsbury’s all expressing interest.

44 TECHNICAL NEWS

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PTI links with Steinfurth

Slingsby Metro shelving Slingsby Metro will unveil an extensive range of shelving products at the Convenience Retailing Show at Birmingham’s NEC 21-24 March 2010.

Plastic Technologies Inc has granted automated measuring device specialist Steinfurth MessSysteme of Germany an exclusive global license to manufacture and market its Laser Measurement System (LMS) for package dimensions and fill height. LMS consists of a sophisticated laser based unit in combination with proprietary software to perform dimensional analysis on containers of various shapes and sizes. It is suited to evaluate hot-fill containers with additional structural challenges. LMS remembers the dimensions of the unfilled container which

enables the system to quickly and accurately calculate dimensional changes when the filled container enters the scanner. It is the only one of its kind to incorporate a height monitor so can detect fill levels in a finished package. Prior licensing includes an agreement with Agr International for PTI’s PETWall Thickness Measuring device, with Mocon for the OxyTraQ oxygen permeation system and with Air Logic Power Systems for the Leak Monitor checking the ultrasonic signature of individual cavities to identify blow-outs and improperly formed bottles.

Brighter lids for split pots Part of the Clondalkin group, heat seal pre-cut lids manufacturer Chadwicks has produced a range of striking new lids for Sidekick Splitz vodka shots. Printed four colour UV flexo, the 46mm aluminium foil lids for the alcoholic shot range from Halewood International have colours linking to the dual flavours, of Golden Toffee and Cream, Sour Apple and Raspberry, Sour Cherry and Cola and Strawberries and Cream.

Available as 30ml shot quantities in two-chamber split pots, Sidekick Splitz builds on Halewood’s single pot range. David Marsh, from Halewood International, said: “In the fast paced world of leisure and entertainment, people’s preferences and desire to try new products are constantly evolving, so we need to ensure that our products keep up with the pace. Halewood’s latest projects include Crabbies alcoholic ginger beer.”

Managing Director, Dominic Slingsby, explained: “The system features quick assembly technology so it’s quick and easy to move, change or extend without the need for tools and offers a great solution for any type of display. “This year we will be displaying our largest collection of products yet - everything from

single shelving units through to complete solutions for large stores such as Marks & Spencer and Harvey Nichols.” Slingsby Metro can provide comprehensive store planning and project manage installations of Metro products.

Global Nutraceutical Drinks report 2009 Zenith’s report provides you with an overview of the current trends and issues facing this dynamic added value sector of drinks with nutritional and cosmetic benefits.

Volume data 2003-2008 Market drivers Key product claims Value data 2003-2008 Ingredients index Brand profiles Support SWOT your investment Identify decisions new growth Adapt quickly opportunities to change and allowing you remain aware to be early to of what your market competitors are doing

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TECHNICAL NEWS 45

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per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@foodbev.com

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Flavours, colours and ingredients Colours

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Flavours and flavouring

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

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Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

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Flavours, colours and ingredients Flavours, colours and ingredients

Fruit juices and compounds

Ingredients

William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com

Fruit juice

Machinery and equipment Caps and closures

DAMZY© CLIP SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

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Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com The Damzy© Clip opens, closes, preserves...

Fruit juice concentrates

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Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

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Products and services

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Machinery and equipment Caps and closures

Mold suppliers

Shrinkwrapping machinery

comep PET Engineering, Bottle Design, Prototyping, Industrial Blow Mould And Services -

Rue du buisson Moreau 16100 Cognac FRANCE Tel: 0033 (0)5 45 36 63 50

Packaging Bag in box dispensers www.sa-comep.fr accueil@sa-comep.fr

Conveying

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

beverage innovation

advertiser index

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Armfield 13 BASF 2 Bericap 9 IDF Dairy Innovation Awards 4 Döhler 52 Elite Naturel 33 Europack 39 Food Technology Forum 35 Total Processing & Packaging 51 Rousselot 15 Vitafoods 25 Wild 26 Zenith International 45

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Process equipment

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Tel: +39 0173 615636 Fax: +39 0173 615633 Website: www.watersystems.it Email: info@watersystems.it Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

For all your beverage advertising needs, call +44 (0)1225 327862

www.foodbev.com/beverage Issue 73 - March 2010

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Packaging Closures

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe “Latin America leaders in Closures manufacture”

Seaquist Closures Ltd 5 Bruntcliffe Avenue Leeds 27 Industrial Estate Morley, Leeds West Yorkshire LS27 0LL United Kingdom Tel: +44 (0)113 220 3200 Fax: +44 (0)113 289 7323 E-mail: info@seaquistclosures.eu Website: www.seaquistclosures.eu Sports closures and dispensing systems for plastic packaging Contacts: UK: Paul King Germany: Gerhard Brandt France: Florent Gras

+44 (0)7711 648 835 +49 (0)151 1950 7325 +33 (0)6 78 86 35 91

www.foodbev.com/beverage Issue 73 - March 2010

Viscose Closures Ltd Fleming Way Crawley, West Sussex RH10 9JY, United Kingdom Tel: +44 (0)1293 519251 Fax: +44 (0)1293 540005 E-mail: sales@viscose.co.uk Website: www.viscose.co.uk

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Leading suppliers of sports caps, plastic and aluminium closures for still and carbonated products.

Foil Capping & Sealing

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk World leaders in foil capping presses and sealing technology

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MARKETPLACE 49

Feed in Tariffs

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Making money from clean energy In October 2008, Ed Milliband, UK Secretary of State for Energy and Climate Change announced the introduction of Feed in Tariffs - a clean energy cash back scheme, designed to increase the amount of green energy as part of a wider plan to meet a UK target to source 15% of its energy from renewable sources by 2020, starting from around 2%. Zenith International Water & Environment Manager Mark Mulcahey, discusses the plan.

rom the 1st April 2010 householders and organisations will be able to benefit for each unit of electricity produced from renewable sources such as solar, wind, biomass, or small scale hydroelectricity schemes.

incentive payment for each unit of energy produced from a noncarbon based scheme up a to a maximum scheme size of 5 MW. Operators will therefore not only benefit directly from lower energy costs on-site, but the additional payments, know as Feed-In-Tariffs (FITs) aim to ensure that generators are able to achieve a reasonable payback on their investment. The exact level of the tariff will depend on the size of the scheme and the type of

As part of the Government’s drive to achieve greater independence from carbon based fuels, reduce carbon emissions and to encourage small scale generation, the scheme will provide an

The UK government’s published Feed In Tariff rates Energy source

Scale

Tariff level (p/kWh)A for installations installed

Tariff lifetime

Apr 2010 - Mar 11

Apr 2011 - Mar 12

Apr 2012 - Mar 13

Years

ADB

‹_ 500kW

11.5

ADB

>500kW

Hydro

<_ 15kW

19.9

Hydro

>15 - 100kW

17.8

Hydro

>100kW - 2MW

11.0

Hydro

>2kW - 5MW

4.5

Micro-CHPC

<2 kW

10.0

Solar PV

<_ 4kW new

36.1

Solar PV

<_ 4kW retrofit

41.3

37.8

Solar PV

>4 - 10kW

36.1

33.0

Solar PV

>10 - 100kW

31.4

28.7

Solar PV

>100kW - 5MW

29.3

26.8

Solar PV

StandaloneD

29.3

26.8

Wind

<_ 1.5kW

34.5

32.6

Wind

>1.5 - 15kW

26.7

25.5

Wind

>15 - 100kW

24.1

23.0

Wind

>100 - 500kW

18.8

Wind

>500kW - 1.5MW

9.4

Wind

>1.5MW - 5MW

4.5

9.0

to 2027

Existing systems transferred from the Renewable Obligation Notes: A These tariffs are index-linked for inflation

B Anaerobic digestion

C This tariff is available only for 30,000 micro-CHP installations, subject to a review when 12,000 units have been installed

generating system installed (see Table 1below) within the range of 4.5 p/kWh and 41.3 p/ kWh. As if this wasn’t enough, generators who produce more electricity than they need can export the excess capacity to the National Grid and qualify for an additional top-up payment over and above the basic FIT payments. This is intended to promote energy efficiency as operators will effectively get paid more for exporting electricity to the grid than they will for using it themselves on-site. Being an energy-efficient producer can therefore reap significant financial benefits. Guaranteed for 20 years (25 years in the case of solar photovoltaics), all new installations installed after 15th July 2009 are eligible. Existing installations of up 50 kW installed before the 15th July 2009 may also qualify provided they are registered on an existing Renewables Obligation (RO) Scheme with a Regional Electrical Supplier. This guarantee provides the revenue certainty essential to promote capital investment into these new technologies. The system will be administered by the official regulator Ofgem, and uses money from a levy on all electricity sales, collected and distributed by the licensed electricity suppliers.

Mark Mulcahey A similar scheme, known as the Renewable Heat Incentive (RHI) is expected to come into use in April 2011 and will provide further incentives for the reduction of gas and oil consumption for heat production. Zenith International has a team of specialist consultants who can review your energy strategy and consumption as well as providing advice on a range of qualifying schemes and energy reduction initiatives. Water & Environment Manager, Mark Mulcahy said: “This is a great scheme which has taken all of the good experience gained elsewhere to provide a major boost for householders and organisations of all sizes to benefit from the emerging low carbon economy. Those that can implement the changes the quickest stand to gain the greatest benefits.”

Insight on energy saving equipment in the next issue of beverage innovation.

First introduced in Germany in the early 1990s, FITs have been proven to be the world’s most effective policy framework at accelerating the deployment of renewable energy technologies and a similar tariff based approach has been adopted in 63 countries across the world.

50 EXPERT OPINION