Issue 75 | Beverage Innovation by FoodBev Media Ltd

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Zero calorie zero colour zero sugar total taste Yasutoshi Yamamoto, Asahi Soft Drinks

magazine supplement

Functional ingredients

Special report

Sports drinks

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Issue 75 - May 2010

Inside this issue 5 6 16

18 20 25 40

43 46 48

The Editor’s view

Inter-industry co-operation - and music.

COVER STORY

Brand evolution

Innovations Pick of the latest new products.

Yasutoshi Yamamoto of Asahi Soft Drinks talks about meeting consumer needs and tastes.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit www.foodbev.com/beverage

Ingredients The latest ingredients news.

Sustainability Water re-use benefits and pitfalls.

SPECIAL REPORT

Going for gold

Events diary

Growth in sports drinks and whey proteins.

Upcoming industry shows and conferences.

Events

Sponsored by

Vitafoods, Finished Products Expo and Total Processing & Packaging.

Bev tech beverage innovation technical news.

Marketplace beverage innovation products and services guide. Advertisers index.

FOCUS

Cola packaged for success Multi-format lines and emerging markets.

Expert opinion Functional botanicals.

FUNCTIONAL INGREDIENTS 2010 Drinks that involve functional ingredients are achieving some of the fastest growth in the beverage industry right now. beverage innovation looks at the latest developments.

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INSIGHT

Dry lubrication Saving water and energy - two companies invest in water free lubricants.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

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CONTENTS 3

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The editor’s view Inter-industry co-operation - and music

ometimes it takes a near disaster to make us look at things from a new perspective. The economic downturn of the last year or so has given many of us sleepless nights, but in return has thrown up some totally new ways of working which otherwise might not have come about. Finland has recently been harnessing innovation with a unique public-private collaboration. Known as the SHOK Summit seminar, it works by linking companies from different industry sectors. Organised in Helsinki, on 20 April, the seminar brought together over 500 business and technology influencers. The Finnish Strategic Centres for Science, Technology and Innovation (SHOK) presented their methods for co-operation, co-creation and interaction In two years, the close co-operation and joint projects between companies and research units, combining the benefits of public and private funding, have demonstrated their worth.

Finnzymes CEO Pekka Mattila

“There is no question that the SHOK model is highly successful,” said Finnish Metals Engineering Competence Cluster CEO Harri Kulmala. “Dialogue between companies and research institutions has increased significantly. Furthermore, we have already seen the first results, which demonstrate that we are heading in the right direction. We have moved even faster than anticipated, and I am confident that Finland will remain a creator-producer of top-notch technology.”

for taking on the challenges of globalisation,” said Reijo Paajanen, CEO, Strategic Centre for Science, Technology and Innovation in the Field of ICT. “Our goal is to shorten the timespan from idea development and R&D to market-ready products or services, and by combining academic and applied research we have managed to provide critical mass and launch clusters in only two years, much faster than other EU countries. This gives us an edge - one on which we must capitalise now.”

SHOK Summit seminar keynote speakers included: Finland’s Ministry of Employment and the Economy Permanent Secretary Erkki Virtanen; Nokia Executive Vice President - Markets, Anssi Vanjoki; Finnzymes CEO Pekka Mattila; and Halton Board Chairman Mika Halttunen. ”Finland conquered the 1990s recession partially due to companies continuing to finance R&D and innovation,” said Metso CEO Jorma Eloranta. “This takes commitment, co-operation and foresight from all parties.”

Refreshment . . . and music

“The SHOK programmes are an ambitious attempt to revitalise innovation activity, and our progress proves that the programmes have potential - for opening the international scene for Finnish know-how and

I will be attending a briefing shortly by Frukt - an agency specialising in music marketing for drinks brands. We all understand the value of celebrity endorsement, event sponsorship, festival activity and so on but twenty years has seen dramatic progress in this sector and it will be good to see what is next in the pipeline. Together we can work more quickly and effectively - with consumers, manufacturers and retailers having more impact along the way. We are sometimes asked why we do not specialise in either ingredients or packaging, but this is a fast paced industry and it is capitalising through best design

Claire Phoenix on how these work together along with latest marketing, supply chain and retail methods that brings us closer to our buyers - in every sense.

. . . and functionality This issue contains two elements underlining the rapid rise in functional drinks - our functional drinks supplement in advance of Vitafoods in Geneva. And a Special Report on proteins in sports drinks, which are also of growing relevance to in the sector of beverages for seniors. Cola continues to be the most successful CSD product sold around the globe with emerging markets enjoying its fun bubbly taste and developed markets moving towards zero calorie products as a norm. New environmental moves are changing the way we produce drinks with now dry lubrication proving to be more hygienic and saving in water and energy. While we are delighted to be collecting a Green Apple award for our Sustainable Packaging Supplement published with the January issue, we are currently compiling one on Sustainable Sourcing to accompany the July issue. I await your contributions with great interest.

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EDITORIAL 5

Innovations

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The editor’s pick of the latest new products

Robinsons Select

Bar tops

Britvic’s Robinsons Select is a premium squash that appeals to the adult palate. The 850ml variants are: orange, mandarin and peach, apple and wild blueberry, red grape, pomegranate and raspberry, and mandarin and peach no added sugar.

The Feel Good Drinks Company has launched a 275ml range, in 289 bars in The Orchid Group, across the UK. The sparkling juice drinks apparently count as one of your five a day.

Berry cute Frobishers and Molson Coors Frobishers the natural premium drinks range in 250ml glass is now listed by UK distributor Molson Coors for pubs, bars, restaurants and leisure sector customers.

Ribena is relaunching its 1980s Ribena Berry characters with a £3.5 million marketing campaign - biggest investment in squash for five years.

This Water adds two This Water has introduced two new light and thirstquenching recipes for the warmer weather: oranges and lemons and raspberries and apples. This Water drinks are made with real fruit and natural spring water.

Ribena duo Building on the £8.5 million success of its strawberry Ribena, GSK has unveiled raspberry Ribena in a 500ml bottle and 288ml carton. £1.5 million has been invested in the fully integrated marketing campaign.

Reduced calorie Naked PepsiCo’s two latest Naked Smoothies Tropical Smoothie with Coconut Water and Peach Guava Smoothie with Coconut Water contain 35% fewer calories thanks to the naturally lower sugar content in coconut water which is a juice.

bottlegreen still for on the go Bottlegreen Drinks Co has introduced a 330ml PET range of still drinks, aimed at adults, offering natural refreshment on the go. Containing no colours, flavours or sweeteners, this is the company’s first move in PET.

Exotic Skipper Italy’s Zuegg has refreshed the design of 750ml Vitalitas Skipper and added a new variety - kiwi and mango. The company has used the curve shape of Elopak’s Slim carton to emphasise the product’s premium natural quality and functional benefits. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Innovations

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Belvoir elegance

Cott’s fruity flavours

Introduced at the end of April to reach supermarket shelves during May, Belvoir Fruit Farms unveiled the contemporary elegant look of its 50cl cordial bottles at the NEC Food and Drink Expo this spring.

Trialled in the UK, these three brightly sleeved fruit drinks under the Crystal Springs brand, now owned by Cott Beverages, have sports caps, bright photographic sleeves and fruity flavours to match.

Fruit Shoot My 5 Robinsons Fruit Shoot is launching Fruit Shoot My 5 - a blend of 70% fruit juice and 20% water. Containing only the natural sugars found in fruit juice, the range comes in three flavours.

Frut for schools Aiming to bring fruit smoothies into schools, Frut Ltd has a great range of 100% organic fruit smoothies. And a great slogan: “Our blenders are like bouncers, if you are not fruit you are not coming in.”

Fruity Aquarius in Peru Aquarius, sold by The CocaCola Company in fruit and sport flavours, in Japan, Europe and Latin America has entered the Peruvian market in pear, apple and pineapple flavours.

Eager long life More affordable than fresh juices and with crops sourced from the best growers, Eager Drinks is producing aseptically packed ambient juice for the UK on-trade.

Family focus Robinsons Fruit Squash labels now feature images of parents and children picking fruit together. This reinforces the role of the brand in family life and differentiates the Fruit Squash, No Added Sugar and Fruit & Barley variants.

Antrim Hills drip&drop kids Antrim Hills of Ireland is shortly launching drip&drop drinks, with 60% juice content, in apple and blackcurrant, tropical orange and strawberry variants. Available in a 250ml bottle it is school friendly - being free from artificial colours, flavours and preservatives - and suitable for school lunchboxes too.

NeXt Cardio Following the introduction of its neXt BodyTime functional juice range last year, Serbia’s Fresh&Co has added Cardio - a functional variant, rich in natural polyphenols, for heart health.

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PRODUCT NEWS 7

Innovations

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YAG Go! dairy award finalist At the IDF Dairy Innovation Awards presented on 28 April in Salzburg, Elle&Vire of France was a finalist in the Best Dairy Drink category with YAG Go. The winner was Friesland Campina with WAMCO of Nigeria, for its Peak evaporated milk sachet.

Spanish chocolate temptation The Spanish Chocolate Company has moved into the convenience sector with three variants - original, chilli and mint. Now in ready to drink cup format, the indulgent beverage can be drunk hot or cold.

Calcium rich coconut milk

Clipper revival time Clipper Teas latest ‘Revival Time’ marketing is to bring tea to office workers with an on the road campaign. The tea is packed in unbleached teabags and is Fairtrade sourced.

Kara Dairy Free Original + Calcium is a coconut based, lactose, soya and cholesterol free alternative to dairy.

Health and wellness teas Exhibiting recently at Natural & Organic Products Europe, Yogi creates more than 50 pure organic teas, including the latest Breath Deep, Bedtime and Detox variants.

Occasion coffees Indulgent mini liquers After liqueurs - Belgian Chocolate, Ivory Chocolate and Supreme Coffee have been elected ‘Products of the Year 2010’ in Belgium. Made with cream, malt spirit, bourbon vanilla from Madagascar, African cocoa bean aromas, Italian hazlenut and Belgian caramel.

Paddy & Scott’s is selling its gourmet ‘When do you drink your coffee?’ range in 42 Tesco Stores. Apparently “72% of coffee drinkers are more aware of the occasion for drinking rather than the characteristics of coffees from different origins”.

Dooley’s Toffee Times Dooley’s Original Toffee & Vodka has launched the first edition of a consumer lifestyle magazine to one million households targeting 24-40 year olds. Including interviews with celebrity interior designers and authors, party and cooking tips, competitions and giveaways, this is the largest marketing initiative so far for this cream liqueur brand. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Innovations

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www.functionaldrinksnews.com Caffeine free ávitãe US based Vitality Distributing launched its caffeinated non flavoured water ávitãe, nine months ago. CEO Brian Pitzer told functionaldrinks that its concept dates back to 2005, when he decided to develop a drink with caffeine but free from flavourings, sugar and other such ingredients to satisfy his own needs and those of consumers. The next three years were spent in the pipeline with an ingredients company which developed the taste and odourless caffeine used in ávitãe on the basis that it would generate sufficient additional demand to warrant the investment. The company has now announced an agreement with 20 new distributors across 10 states in the Midwest, for sale of avitae in around 10,000 locations, compared with its current 3,000, mainly through supermarkets, convenience stores, pharmacies and drug stores to compete with diet sodas and plain bottled water.

Hunger at bay Underway Better Health Beverage has entered the functional arena with four all natural nutraceuticals that are said to keep hunger at bay. underWAY is an appetite-suppressing beverage targeted primarily at females aged 24-54, although the company stresses that the product can be beneficial for anyone aged 4-94. The drink contains vitamins B2, B3, B6 and B12 and HeroFibre, Better Health Beverage’s proprietary super fibre blend with ForteFibre. HeroFibre reportedly keeps insulin, glucose and cholesterol levels within the normal range in healthy individuals. Because of its low glycaemic index, the beverage also helps suppress the appetite and delays gastric emptying, thereby making consumers feel fuller longer.

Pro Ade from Pro Foods PRO H2O in kiwi strawberry and black cherry variants is a high protein flavoured water that contains whey protein isolate. Each 500ml bottle provides

address mental wellbeing, Dr Bach derived 38 remedies, each for a particular emotional state.

90 calories and 20g of protein. Pro Ade, a high protein sports drink, is currently the only one in the market to deliver 22g of whey protein isolate. The drink is available in orange and fruit punch flavours in 500ml.

Nawgan for brain health Nawgan from Nawgan Products is a brain supplement developed by Dr Paul to support memory and thinking skills. It contains a patent pending blend of four key ingredients to protect the brain and enhance its functioning: lycopene provides anti-inflammatory protection, vitamin E delivers an antioxidant effect, as while alpha-glyceryl phosphoryl choline and citicoline in the form of Cognizin - Kyowa Hakko’s branded ingredient - has been demonstrated to increase mental activity and may be responsible for reversing age-related changes in the brain.

MindEssential, as the new range has been called, is based on this premise and differentiates itself from other relaxation drinks in that these are free from chemicals, hormones like melatonin, and sugar. At present, the line comprises four propositions, all of which will be available in shot and bottle format: Relax, Sleep, Slim and Focus. Moreover, all drinks are designed to provide a relaxing effect without causing drowsiness.

Venga reaches out Venga from Beverage Innovations is expanding the reach of its US drinks range to France where Delidrinks is distributing the enhanced beverages portfolio. The two latest offerings being added to Brainstorm, Calorie Burn, Daily Dose, Energize, Health & Zen and Rehydrate, are Relax and Immunity Defense.

Maayan Relax Maayan has introduced the first of a novel range of herbal beverages based on the Dr Edward Bach flower remedies. Developing flower essences since the 1930s, based on a system of medicine found in nature to

www.functionaldrinksnews.com © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Innovations

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Rockstar in Germany From 1 July 2010, PepsiCo Germany will take over the distribution of Rockstar, securing the brand’s growth in the fast-paced German market. PepsiCo already distributes Rockstar Energy successfully in the US and Canada.

Coca-Cola China dairy Bericap has introduced its lightweight 38mm cap - the SK 38/16 LC 2-start closure which saves 15% resin, for two pineapple and strawberry dairy drinks, through working in combination with Coca-Cola China.

Liquid lightning Containing 0% sodium but significantly higher doses of vitamins and minerals Liquid Lightning in the US has revealed new packaging for its core products with the promise of four new all natural flavours early this summer.

Diet drinks in India Aqua Montana’s Slim range of carbonated fruit diet drinks include an orange and exotic mixed fruit variant that is to be sold in 500ml PET and 330ml cans in India.

Lamborghini power Linking in to the iconic brand, Tonino Lamborghini carbonated Energy Drink uses the badge featuring a bull, as on the classic car. ‘Classic by definition, audacious by nature‘ is the drink’s memorable slogan.

Natural sweeteners, such as Stevia and Xylitol will be used to further reduce sugar content and prevent cavities.

Power Horse signs up Adebayor Power Horse energy drink has signed Manchester City superstar striker, Emmanuel Adebayor, as brand ambassador just weeks before the FIFA World Cup in South Africa.

Big Shotz four pack A finalist last year in the beverage innovation awards held at drinktec. The groundbreaking Big Shotz fruity health shot is now to be sold in packs of four to keep pace with consumer demand.

Aphrodisiac Alert

India’s eXplode

Halewood International - producer of Red Alert energy drink - has just launched Stimul8 combining uplifting ingredients to make a good night better, using damiana, Koreanginseng, echinacea, schizandra and ginkgo biloba - all apparently known for their aphrodisiac properties.

A new energy drink for the Indian market, eXplode has been formulated to meet demand with the slogan: ‘same buzz, better taste, more volume’.

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PRODUCT NEWS 11

Innovations

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Clearly contemporary

Iron Man 2 promotion

Perfectly Clear flavoured water has been given a bold look and real fruit flavours by Silver Spring. The new flavours echo its Garden of England roots: Heavenly Cherries; Divine Summer Fruits; Scrumptious Strawberry; Crisp Red Apple; and Zingy Lemon & Lime.

Dr Pepper is promoting the release of Iron Man 2 featuring the character‘s creator, Stan Lee. Now 87 years old this is the brains behind Spider Man, The Fantastic Four, X-Men, The incredible Hulk and of course the original Iron Man. In cinemas from 7 May.

Volvic summer Three fruity flavours: cocolime, strawberry and forest fruit tea were introduced by Danone Waters Deutschland this March to give Volvic fans a natural tasting low sugar treat.

Dive and drink Talk about niche marketing! A multi layer pouch created by LPF Flexibles allows liquids to be protected during compression as divers go deep under water. The company also created an opening which ensures that liquid is only removed as the diver requires.

Schweppes glow in the dark cans

Water Within is go! Following trials last summer of its Water Within range and drip&drop kids drinks (see page 7), Antrim Hills is planning to launch with the next four to six weeks in the UK and Ireland, according to Marketing Director Peter Geary. It’s been a long time coming but the drinks are well worth the wait.

drip&drop to make a splash Chidren’s characters drip and drop will encourage healthier drinking with still or flavoured options from Antrim Hills and colourful matching sportscaps. To be released onto the market in UK and Ireland this June.

Designed by agency Fred&Farid, Schweppes has launched fluorescent cans for clubbing for its Indian Tonic, Lemon, Agrum and Dark Side.

Mountain Dew-mocracy PepsiCo is launching three new flavours across the US with Mountain Dew Distortion, Mountain Dew Typhoon and Mountain Dew White Out. Loyal fans became Dew Labs members to co create the new drinks via social media networks. © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Innovations Coconut alternative Halewood International is introducing four exotic tipples to strengthen its position in spirits.

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Retail ready beer tray Smurfit Kappa has developed specialist beer wraps that cut packaging times by 20% for carry home packs, using corrugated B flute with Kraft inner liner. It is designed to be used with Fuller’s newly installed Kister machinery.

Kokomo, a blended coconut flavoured drink, is to be pitched as a low cost alternative to Malibu.

Chamomile gin in full bloom Luxury drinks distributor Vanquish is listing Bloom Gin, a premium London Dry Gin by G&J Greenall. A complex floral blend it recently won a platinum award at the 2010 World Beverage Competition. It contains cubeb berries and pomelo (Chinese grapefruit) among more traditional botanicals such as chamomile.

Saving the black grouse The Captain’s Cup Captain Morgan has launched a global competition spanning ten countries and offering consumers, in teams of four, the chance to captain their country at the Captain’s Cup final in South Africa this July. A flash mob PR event in Capetown saw a 30% increase in Facebook fan base. Ten themed challenges are to be set.

Adnams carbon neutral moves on Following its hugely successful launch as a bottled beer, the UK’s first carbon neutral beer, Adnams East Green is now available on draught in pubs. A lightweight bottle, local ingredients and offsetting are being added to, with a vehicle fleet run on biogas from anaerobic digestion.

Following the brand’s recommended serve of The Black Grouse and coke a ‘Black and Black’ - a staggering £100,000 has now been donated to black grouse conservation since RSPB Scotland teamed up with The Famous Grouse Family. 50p is donated to the conservation charity for each bottle sold.

Pincer movement Pincer Vodka contains elderflower and milk thistle and is said to taste like a cross between gin and vodka. Pincer’s dark purple bottle uses recycled glass and is taken from a historic bottle mould used by the Clyde Forth Company. Export enquiries are flooding in.

Vedett Extra Blond The Living Room - a 13 strong UK bar and restaurant chain is revamping its beer line up as part of a redevelopment by The Orchid Group. Vedett Extra Blond will be on draught and complemented by Estrella Damm lager, Becks Vier and Green King IPA.

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PRODUCT NEWS 13

Innovations

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Latest product launches from Japan Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Natchan White Grape White Grape is the new flavour in Suntory’s popular and now revamped Natchan series (below left). The company has increased the amount of fruit juice across the range (orange: 20-50%, apple: 20-40% while white grape has 30%) but has reduced the size of the bottles from 500ml to 470ml to allow for the increased costs of the additional juice. Target sales across the Natchan brand are 9.5 million cases per year. The new-look bottles are from Yoshino Kogyosho.

Love Body Ginger Works Coca Cola’s ‘Love Body’ brand was a blended tea originally marketed to female consumers on the basis of its diet benefits. While brand exposure in the

market was good, sales did not reflect this so ‘Love Body Ginger Works’ (below) repositions it as a functional drink supporting women’s beauty and health. To emphasise this it will be distributed only through drug stores (not convenience stores or vending) and no mass advertising will take place. The company is instead encouraging word of mouth promotion. It contains ginger, is lemon flavoured with 18kcal per 100ml, and is sold in a 350ml PET bottle from Yoshino Kogyosho.

Cheerio Lifeguard Black Cheerio’s ‘Lifeguard Black’ (below) is lightly carbonated and coffee flavoured with zero calories, and is a new product under the Lifeguard brand. It will be sold in the convenience channel whose main customers,

males aged 30-40, are the target consumers for the drink. It contains six kinds of vitamins, seven kinds of amino acids and added catechin (10mg). The sales target is 500,000 bottles and the 350ml PET bottle is from Toyo Seikan.

Refresh Time Sparkling House has launched C1000 Refresh Time Sparkling (left), a carbonated version of Refresh Time launched last May. Whereas the

latter was targeted at 20-30s females, this is aimed at males too. A grapefruit flavoured functional water, it contains vitamins A, C and E and Polyphenol Rutin (20mg), with 85kcal in a 500ml PET bottle from Yoshino Kogyosho. Feb 2010 was the 20th Anniversary of House’s C1000 brand, and at the same time the company renewed its three core C1000 series products: Vitamin Lemon, Lemon Water and Vitamin Lemon Jelly. The red corner flash denotes a vitamin C content equivalent to 50 lemons.

Kirin Plus 1 Kirin Group has created and launched a new Kirin Plus 1 health brand, targeting male and female consumers in their 40s, with new products, containing 400g of Ornithine amino acid. This variant, Ukon W (left), is a turmeric drink.

Kikkoman with balance Kikkoman has launched three products in its ‘With Balance’ series under the Del Monte brand (above). ‘Vegetable © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Innovations and Lactic Acid Bacteria’ contains 50% vegetable juice and 3% fruit juice, and lactic acid fermented vegetable juice with 78kcal per 200ml. ‘Soybean and Lactic Acid Bacteria’ is yogurt flavoured, and has 5% soy milk mixed with lactic acid fermented vegetable juice. It contains no cholesterol, but 23kcal per 200ml and 530mg of amino acid. Targeted more at female consumers, ‘Rosehip and Lactic Acid Bacteria’ contains rosehip and rosewater, and has 30kcal per 200ml. All come in 750ml PET bottles from Toyo Seikan, and a 200ml slim carton pack from Nihon Tetra Pak.

Tonyu Coffee Ajinomoto’s consumer research shows that an increasing number of females are purchasing canned coffee in the mass retailing channel in Japan. Its new chilled ‘Tonyu (soy) Coffee’ product (above) is designed to compete in this channel and targets female consumers by using soy milk to keep the calories down. At 67kcal per 200ml plastic cup. Shelf life is 90 days.

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Sapporo Gabunomi Sapporo’s Gabunomi Series (meaning ‘to gulp down’) contains four drinks targeting school students (below). The flavours, popular among Japanese children, are: Milk Coffee (39kcal per 100ml), Fruits Milk (44kcal per 100ml with 1% fruit juice), Melon Cream Soda (48kcal per 100ml) and Cola Float (49kcal per 100ml). All contain skimmed milk powder. The Cola Float comes in a 350ml can for vending, while the others are available in 500ml PET bottles. Melon Cream Soda also comes in 1.5 litre PET.

Ajiwai Famima Café Oshiruko Family Mart is one of Japan’s leading convenience store chains, and ‘Ajiwai Famima Café Oshiruko’ (right) is a new addition to the company’s own label Ajiwai Famima Café series of chilled drinks and drinkable desserts served in plastic cups. Based on Oshiruko, a well known and popular Japanese dessert, made of sweet red bean paste,

this product is drunk through a straw and sold in a 200g plastic cup. Target sales are 200,000 cups.

Otona no Kirin Lemon 0 Also under the Kirin Plus 1 health brand, targeting consumers in their 40s, Kirin has launched Otona no Kirin Lemon 0 (above) with, of course, no calories.

Japan Tobacco From Japan Tobacco (above centre and above right) are ‘Wasozai Koubou Haru Ichiban’ and ‘Kajitsu Taikan Ho-obaru Hakutou’. ‘Wasozai Koubou Haru Ichiban’ is the fourth in the Wasozai Koubou series of products

made only from domestic Japanese ingredients. It uses a particular blue plum juice (1%), plus added cherry fragrance and is carbonated with 42kcal per 100ml. Like all in the series this is a limited edition drink and the 410ml PET bottle is from Yoshino Kogyosho. ‘Kajitsu Taikan Ho-obaru Hakutou’ is a shake jelly drink made from domestic white peach puree and 10% peach juice. Ho-obaru literally means to fill one’s mouth (by virtue of the jelly content), and the company has a patent for the two types of jelly, one inside the other, to give two types of texture when you drink it. Containing 34kcal per 100ml it is in a 350ml PET bottle from Yoshino Kogyosho.

Established in 1978, Beverage Japan is Japan’s leading trade beverage publication covering all aspects of the drinks industry and market in Japan and is published monthly by Japan Beverage Inc. The magazine is represented in Asia and Europe by Exigo Marketing. For more information contact steve@exigomarketing.com www.exigomarketing.com © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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PRODUCT NEWS 15

Bev business New moves in beverages

by Bill Bruce

EFSA give stevia a positive verdict

he European Food Safety Authority’s scientific panel on additives, the ANS Panel, has established an acceptable daily intake for steviol glycosides, or stevia. The assessment was conducted after the European Stevia Association (Eustas), Cargill and Japanese company Morita, all filed petitions seeking regulatory approval. Steviol glycosides are intense sweeteners extracted from the leaves of the stevia plant (Stevia rebaudiana Bertoni). These substances, such as stevioside and rebaudioside, range in sweetness from 40 to 300 times sweeter than sucrose. The assessment has been sent to the European Commission which will consider whether or not to authorise the substances

beverage innovation

in the European Union for their proposed use in particular in sugar free or reduced energy foods such as certain flavoured drinks, confectionery with no added sugar or energy reduced soups. Full regulatory approval for stevia-derived sweeteners throughout Europe is expected from the European Commission some time next year. Toxicological testing showed that the substances are not genotoxic nor carcinogenic, or linked to any adverse effects on the reproductive human system or for the developing child. |

ONE TO WATCH

Danone and Chiquita to market fruit based drinks

Over the last four years, Chiquita’s Just Fruit in a Bottle has become one of the leading fruit smoothie brands in Europe, with distribution in 12 countries,

The panel set an acceptable daily intake of 4mg per kg of bodyweight per day for steviol glycosides, a level consistent with that already established by the Joint FAO/WHO Expert Committee on Food Additives (JECFA). The panel points out, however, that this ADI could be exceeded by both adults and children if these sweeteners are used at the maximum levels proposed by the applicants. Carl Horn of Eustas regulatory affairs said it was: “of particular significance that EFSA is approving the whole family of steviol glycosides that give the stevia leaf its sweetening power. This will give the food and beverage manufacturers much more freedom when formulating than if they had to only use Rebaudioside A.”

Although France is the only EU member state to permit stevia based sweeteners (with Fanta Still from The Coca-Cola Company), drink manufacturers in the EU are already experimenting with them so that they’re ready to move as soon as EU approval is given. The US Food and Drug Administration approved the use of Rebaudioside A in US food and beverages in December 2008. For more on stevia, including a gallery of products from the US, visit www.foodbev.com

Britvic report shows soft drinks are ‘recession-proof’

Danone is to start a joint venture with Chiquita Brands International to market fruit based drinks based on Chiquita’s Just Fruit in a Bottle platform in Europe. The joint venture will provide Danone with a platform to explore and develop fruit based products, adding to its existing portfolio of healthy, fresh dairy products and extending its potential for growth in Europe. Danone will pay an undisclosed amount in cash to Chiquita for a 51% interest in - and management control over - the joint venture. Chiquita will license its trademark to the new entity. Danone will be the exclusive distributor of Chiquita Just Fruit in a Bottle and all future Chiquita branded beverage products in Europe.

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ccording to the 2010 Britvic Soft Drinks Report, UK sales of soft drinks proved resilient in the recession and capitalised upon shifting shopper buying habits.

generating approximately €20 million sales in 2009. Zenith International Chairman Richard Hall commented: “Danone has spent the past decade or two narrowing its beverage portfolio. Beer and energy drinks were both divested to concentrate on water. Its water brands have stretched into fruit and tea flavours, but there didn’t seem to be a thirst for more. Until now. “This new joint venture with Chiquita is significant. It revolves around fruit juice smoothies, but could be widened to other fruit drinks. This is one to watch.”

Now worth £8.5 billion across all channels, the UK soft drinks category grew by 2% in value and 1% in volume, retaining its no 1 category position in the takehome channel, and overtaking spirits within the licensed channel to become the second biggest category behind beer. This strong performance highlights consumer perception of soft drinks as being affordable, everyday purchases in and out of the home. The report demonstrates that although consumers remained cautious with their spending throughout 2009, soft drinks not only represented value for money, but also provided enjoyment within all budgets. The report, which uses independent data from Nielsen, highlights that, across the board, cola remains the number one performing subcategory, growing by 4% in both channels and

securing a 22% share of soft drinks within take-home and 41% within licensed. Glucose, energy drinks and squash commanded the strongest value growth within take-home, of 7%. Smoothies were hardest hit in take-home, with a double-digit drop of 27% in value and volume as consumers continued to switch to more budget friendly subcategories. Britvic Sales Director Murray Harris said: “Soft drinks continue to be seen to offer value for money and are a staple of consumers’ beverage repertoire in and out of the home. It has also highlighted a number of unexpected switches that consumers have made over the last year. Who would’ve thought that pure juice consumers would be switching now to low-calorie cola?” For more on this story, visit www.foodbev.com

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Sweet Leaf Tea acquires Tradewinds

ustin, Texas, based Sweet Leaf Tea has acquired Cincinnati, Ohio, based Tradewinds Beverage Company, a producer of kettle-brewed iced teas and juices. “Tradewinds is a great company with an amazing product and we’re very fortunate to be able to offer them as a complement to Sweet Leaf Tea,” said Sweet Leaf Tea CEO, Dan Costello. “We can now provide more consumers with a wider variety of quality teas, with a broader price range. We intend on making this a gradual integration, while taking advantage of new distribution synergies.” “Sweet Leaf Tea is at a good place right now both strategically and financially,” said Sweet Leaf Tea CFO, Brian Goldberg. “We are in the unique position of being an emerging brand backed by strong

Coca-Cola takes majority stake in UK smoothie maker Innocent Drinks

he Coca-Cola Company, which bought an 18% stake in UK smoothie maker Innocent Drinks a year ago for £30 million, has now upped its shareholding to 58%. Commenting on the new Coke deal, Innocent co-founder Richard Reed said: “The headline is it’s been a good 12 months for Innocent: our sales are up, we’ve grown our business in Europe and Coke have been the handsoff investor they promised to be. They’ve helped whenever we’ve asked, haven’t interfered and have been great people to work with.

financial partners that can afford to grow organically and through acquisition. Tradewinds will only make us stronger.”

“We’ve agreed for Coke to buy some more shares in Innocent, principally those of original investor Maurice Pinto who wants to retire, so this is the opportunity for him to realise the value he’s helped create.

Innocent’s Richard Reed “As for us, we’re selling a minority of our shares, but keeping the majority – and we will continue to lead the business, with no change or loss of control. The deal gives no new rights to Coke. In short, it’s ‘smoothies as usual’, with Innocent continuing to be run as a standalone business by us, the founders.”

FoodBev Media to receive Green award FoodBev Media’s beverage innovation magazine is in the running to represent the UK at the European Business Awards for the Environment in Brussels next year, in recognition of its Sustainable Packaging Supplement released with the January issue. The company has just been notified that it is among the winners in the Green Apple Environment Awards - one of the major international environmental awards schemes and a feeder into the European Awards. beverage innovation Managing Editor Claire Phoenix will be presented with the Green Apple Award at the Tower of London in June. beverage innovation will also be invited to join the National Green Heroes - a group of environmental achievers who use their experience to help thousands of others and the

environment around the world. The Green Apple Environment Awards are now in their 16th year, and attracted more than 500 nominations this year. The awards are organised by The Green Organisation - an independent, non political, non activist, non profit environment group, dedicated to recognising, rewarding and promoting environmental best practice around the world. www.thegreenorganisation.info

www.foodbev.com/beverage Issue 75 - May 2010

NEWS 17

Ingredients Super antioxidant Maqui Superberry Aristolia Chilensis or the Maqui Superberry is grown in lowland forests in the Patagonian region. These deep purple berries offer the highest ORAC value in antioxidant protection and a high concentration of anthocyanins

as verified by Brunswick Laboratories. They are hand picked by Mapuche Indians using sustainable harvesting practices. Traditionally used to increase strength and stamina, create body warmth and boost immune health among other health benefits these berries have been certified 100% organic by CERES (Certification of Environmental Standards GmbH). HP Ingredients has developed a patent pending enzyme and ultra filtration process.

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DSM formulates for healthier living

Wild offering stevia sweeteners Wild is working with stevia manufacturer Sunwin International to produce stevia in various compositions to meet individual needs of food and beverage manufacturers. Steviol glycosides naturally occur in the leaves of the stevia plant and provide sweetness. When coupled with Wild’s natural Taste Modification Technologies, it offers a full-flavour profile with significantly reduced off-notes or bitter aftertaste. One of the predominant steviol glycosides in the plant is Rebaudioside A, which is known for its especially good sensory properties. Sunwin stevia features Rebaudioside A in levels of 60, 80, 95 and 98%. These meet the steviol glycoside standards set by the JECFA (Joint FAO / WHO Expert Committee on Food Additives), as well as other regulatory authorities. In the US, Sunwin and Wild have received official letters of no objection

from the FDA for all Sunwin stevia sweeteners, confirming its safety and quality. Stevia as a natural sweetener has now been approved in Japan, Russia, Australia, New Zealand and Brazil, while in the US it is generally recognised as safe (GRAS) in food and beverages. In the EU, the French government has approved the use of stevia sweeteners only with a purity of at least 97% Rebaudioside A. Cargill’s steviol glycosides dossier has received positive Scientific Opinion from the European Food Safety Authority (EFSA). EFSA’s safety assessment marks an important first step in EU approval and availability of Truvia, zero calorie sweetness from the stevia leaf. Wild anticipates an official EU-wide approval this year. Current estimates indicated that already around 150 million people around the world use stevia every day.

DSM Nutritional Products will launch targeted Health Benefit Solutions at this year’s Vitafoods. Each of the Health Benefit Solutions delivers a combination of nutrients via a Quali-Blend premix aligned with specific health concerns and backed by science. From anti-ageing to cognitive performance and heart health, there are Health Benefit Solutions to help manufacturers respond to clear consumer demand for

products that improve health and wellbeing. Encompassing a comprehensive range of global wellbeing concerns, the 12 Health Benefit Solutions are: Defy your Age; Empower your Mind; Nourish your Beauty; Essentials for Women; Strengthen your Bones; Shape your Body; Flex your Joints; Upgrade your Vision; Essentials for Life; Enhance your Immunity; Guard your Heart; and Power your Performance.

Stabilisers for milk, chocolate and protein drinks TIC Gums produce stabilisers for protein beverages in dairy and alternative formulations. “Our Gum Gurus have innovated three ingredients specifically created for pasteurised milk products, chocolate and alternative protein beverages. These improve texture, providing thick, mouth coating sensations while overcoming the formulation challenges of healthier beverages,” said dairy food scientist Donna Klockeman. TIC Pretested Colloid 760 MB Powder provides excellent cocoa and flavour suspension in

pasteurised products. Dairyblend MB2 was developed to stabilise chocolate dairy and milk beverages. It provides slightly added viscosity while giving suspension to cocoa in UHT processed finished beverages. The Ticaloid 875 gum system was developed for use in protein fortified products, and interacts with milk and soy protein ingredients, imparting viscosity and body. It is also suitable for functional protein beverages where thick and creamy characteristics are desirable.

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Symrise intense citrus oils Symrise has introduced a new generation of molecularly distilled (MD) citrus oils under its Naturally Citrus brand, with improved flavour intensity and authenticity.

of short path, high vacuum distillation technologies. This gentle distillation method guarantees a high quality, wax free, product with reduced terpene content.

MD oils are manufactured at low temperatures with short contact times through the use

The flavour impact, authenticity and solubility of the new generation of MD oils make them good for clear beverages and citrus applications requiring fresh taste signatures. MD oils from Symrise are available in lime, lemon, mandarin, tangerine and grapefruit flavours. “The benefits of these products are in line with the brand’s core values of True to Nature and True to Life ensuring that the freshness and taste stay intact for products with improved stability,” explained Global Director for Citrus Business Development Flavor&Nutrition Erlon Pereira. “These oils are the perfect foundation for fresh tasting products - so that we can enable our clients to accommodate regional and global tastes.”

Exotic Naturals osteoporosis support formula Mumbai based Exotic Naturals has announced the launch of E-OA-07, a support formula for Osteoarthritis. ‘A clinically proven safe and effective innovative research formula to sustain healthy joints, promote joint flexibility and mobility and give comfort against stiffness and pain’. Exotic Naturals CEO, Jayesh Chaudhary stated, “It was noteworthy to see that E-OA-07 was successful in

www.foodbev.com/beverage Issue 75 - May 2010

maintaining positive outcomes even in the withdrawal phase of the study.” Exotic Naturals’ ‘save your knees’ campaign led to the formulation of E-OA-07. The focus was to develop a herbal supplement with clinically proven efficacy and safety. A double blind, randomised, placebo controlled proof of concept clinical trial was carried out as per ICH-GCP guidelines.

NEWS 19

Water recycling

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Water re-use benefits and pitfalls

r Ric Horobin of Zenith International has worked for a number of beverage companies on water reduction and explains how this works to benefit companies both from an economical and environmental standpoint. How much water you are likely to be able to save depends very much on the plant. We always complete a water balance survey on site, looking at incoming and outgoing water. Then we compare this to industry standards and our own experience. “There are three methods of minimising water use in a plant: reduce, reuse and recycle. Normally, the first step is to reduce the volume required as this has benefits throughout the plant. Reuse of water means taking water from one process and using it, normally with little treatment, in another. Recycling normally involves additional treatment (see diagram below).

There are many areas where reduction, reuse or recycling can be achieved

Water treatment system

dynamic spray devices, will also reduce water use. Water use in treatment can be reduced by optimising processes. For example, backwashing of filters and regeneration of ion exchange resins should only be carried out when needed and for the correct time.

The main benefit of course is cost saving

Cleaning in place (CIP) water reuse system

Often, minimising water use is required by law, but there are many benefits as well. The main benefit of course is cost saving: you end up using less water and producing less effluent. Additional benefits include allowing expansion where supplies are limited or effluent volume is restricted and being ‘seen to be green’ and the PR aspects of this. In the UK, Coca-Cola aims to reduce water use and actively markets this to consumers.

There are many areas where reduction, reuse or recycling can be achieved in beverage plants. There are also sometimes opportunities for collecting rainwater - frequently known as rainwater harvesting - and using this within the plant. Take for example a medium sized beverage plant. The table below shows the areas and potential savings that can be made. One area where quite a lot of companies have done work to reduce water demand is in CIP sets. A three tank system helps to reduce water use, where the chemicals are recycled and the final rinse water reused as initial rinse. Using conductivity measurement to end the process, rather than time, and spray balls, or better still

Most plants will have a fairly large roof area and rainwater can be collected and used within the plant. In the UK, a 3000 metres squared roof might yield around 150m3 per month. Normally, rainwater is only used in grey water systems or for flushing toilets as the quality can be variable with airborne contaminants getting into the supply. There are many options for water recycling and reuse. What is most important is to try to reduce the amount of water used before considering reuse or recycling schemes and be aware that quality can be an issue.

Primary process

Typical saving m3 per hour

Area for reuse

Bottle rinser

Reused in vacuum pumps, cooling towers, boilers and water treatment plants

Bottle washer

Reused as floor and crate wash water

Tunnel pasteuriser

Cooled and recycled back into the pasteuriser

Vacuum pumps

Cooled and recycled back into the pumps

20 sustainability

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Brand evolution

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Asahi Soft Drinks strengthening core brands No 1 brewer in Japan, Asahi Breweries Ltd has almost 40% of the Japanese beer market, with Asahi Super Dry the top-selling beer. It has soft drinks with histories going back over a hundred years which today account for about 20% of the group’s total. Asahi Soft Drinks Co created in 1982 produces canned coffees, teas, juices, carbonates and bottled waters, energy and functional drinks. Now fifth in the soft drinks market behind Coca-Cola Japan, Suntory, Kirin and Ito En, it has around 8.7% volume share of a total market worth around ¥4,790 billion - £33 billion. Exigo Marketing’s Steve Galloway and Beverage Japan’s Yoshihiko Hani spoke with Senior Marketing Director Yasutoshi Yamamoto at Asahi Soft Drinks in Tokyo. beverage innovation interview Could you tell us about Asahi’s most successful products and brands? Asahi’s strongest and most successful core brands are Mitsuya Cider, Wonda Can Coffee and Juroku Cha blended tea. Mitsuya Cider is a carbonated soft drink containing natural fruit flavours. Sold for 126 years, it is a taste Japanese consumers know well. The Wonda can coffee brand first appeared in 1997 and Wonda ZeroMax Can Coffee was the first sweet, zero-sugar coffee at launch in 2008. Juroku Cha, a blend of 16 different teas was initially sold in 1993. The drink consists of a blend of leaves and grains and is considered a health drink due to its rich mineral content. This year we have drawn attention to its zero caffeine. We constantly try to attract new

customers, so have to be clear about why our products are better than others, backing this with facts and technology. The Japanese soft drinks market has over 5,600 SKU’s. How does Asahi plan to compete? There almost 2,000 new and renewed products launched each year. But the market has started to shrink, and new product life cycles are becoming very short. Having strong brands is imperative to sustaining position in the market. Creating a popular brand is key to survival and future development. Asahi introduces around 150 new products each year, with a focus on our three core brands, and the one we are pushing this year is Juroku Cha tea. Our objective is to create a new core brand within the next three years.

Yasutoshi Yamamoto from Asahi Soft Drinks

In which areas or product categories do you think there are innovation opportunities? Asahi category teams research customers’ needs and present product ideas. The market has

Asahi introduces around 150 new products each year been driving towards healthy beverages, and so target markets include middle-aged businessmen who have particular health concerns. Another sector is the ageing generation, which in Japan is growing faster than any other country. What I would like to see is that these ideas are not stuck

within the category, limiting opportunities for new products. I like to see out-of-the-box ideas, as through this we will break through with a new core brand. Take the example of Wonda Coffee and Mitsuya Cider. As consumers began to demand zero calorie beverages, we had to reflect this in our drinks. This zero sugar canned coffee, was new to the market in 2008. We had been producing low sugar canned coffees such as SHOT&SHOT and this experience helped us come up with the idea of making zero coffee. But speed to market was critical. There is significant growth in the ’reduced sugar’ and ’black’ categories. We want to become leader here. With our Wonda Zeromax brand we have created a new category in Zero Coffee. We were already developing a zero version of Mitsuya Cider. Once Coca-Cola had launched Coca-Cola Zero, we could see the opportunity to invigorate the

22 COVER STORY

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carbonated drinks market but we did not launch it straight away. What were the challenges you faced? The difficult part of developing Mitsuya Cider All Zero was to create the flavour it has been for the last 126 years. This was difficult and took us eight years. When I became Marketing Director two and a half years ago the product had been tested, but the launch was cancelled because the taste was just not good enough. It took another year of development before launch in May 2009. Many sweeteners create an unpleasant aftertaste, but our patented technology combining sucralose and malic acid removes this unpleasant taste. The feedback from customers is satisfying. Customers who used to drink Mitsuya Cider as a child now like the Zero version and are becoming repeat purchasers once again. Will ‘Zero’ be the key word that Japanese consumers associate most with health when it comes to beverages?

Let’s take Juroku Cha, it is already zero calorie, and also zero caffeine. We are currently running a campaign to emphasise the meaning of zero more clearly to consumers.

Absolutely. And by using our technology to create ‘zero’ products, we can meet customers’ needs for great taste.

Some drinks companies in Japan say that the life cycle for new beverages is now down to eight weeks. What for you constitutes a hit product?

Our strategy for this year is strongly focused on developing products with great taste and zero. Part of this is for drinks with zero calorie, zero sugar, zero preservatives in other words All Zero.

It is extremely competitive now - a survival game between drinks manufacturers to see whether they can outlive others in the market. If your product can survive one or two years in the market, the better chance the product has of becoming established.

We judge a product to be a hit if it sells around 10 million cases in the first year. Apart from CocaCola’s ILOHAS bottled water last year, which sold nearly 10 million cases, there have been few products in Japan to achieve this in the last three years. Today it is hard to sell even five million cases. Mitsuya Cider All Zero has been very successful, selling 5.4 million cases in the first seven months. What has happened to make this the case? Today the market is shrinking and most categories are struggling to grow. The only

category still growing (as a result of zero concept drinks) is carbonated drinks. There are fewer products which fascinate customers and with the exception of zero concept technologies, there has been a lack of technological innovation to support the creation of new products. So is discovering a new category the way to create a hit product in these market conditions? Take for example Juroku Cha, when it was introduced in 1993 it was an innovative product. Also the tea drinks market was

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COVER STORY 23

Brand evolution at its dawn and it was set to grow. No-one else had a healthy blended tea at that time on the market. We would be delighted if we could develop a product based on this kind of concept - ie not just targeting a niche market but providing a new concept. However, we know Japanese consumers have quite a conservative attitude towards taste, and so we have to balance creating something new with something that tastes strange to them. A new category has to be based on identifying consumersâ&#x20AC;&#x2122; needs and tastes so our focus is more on satisfying what customers are really looking for. We may need to develop our products in new ways - thinking more creatively, sharing information and technologies across categories and across the company.

We judge a product a hit if it sells around 10 million cases in the first year

The Kirin Suntory merger has not gone ahead, how do you see the structure of the soft drinks industry in Japan in five years time? Undoubtedly, industry consolidation is going to happen, among drinks makers. There are likely to be a number of consolidated key brands so we have to communicate the strength of our three core brands faster than the competition. New and existing products have to look and taste superior and be differentiated by their individuality. The key to survival is to focus on strengthening brands. What are Asahiâ&#x20AC;&#x2122;s international plans?

From brands over 100 years old to new launches, Asahi manages brand evolution through constant innovation

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then create a network of new international opportunities. And finally, what lessons do you think western beverage companies can learn from Asahi? Perhaps safety, reassurance, and trust in product quality. Having brands such as Mitsuya Cider and Wilkinsons which are over 100 years old, and Birleys, over 60 years old, it is important for us to ensure the brands are fresh to consumers and do not become dated. Mitsuya Cider is still the No 1 clear carbonated drink in Japan after all this time. In the beverages world, it is not easy to keep a brand alive over a number of decades. We constantly have to work to maintain brand status, and manage the innovation and evolution of these brands. This is perhaps one of our greatest strengths, but also a constant challenge.

We are focusing on markets in Asia with larger populations and where there is a growing per capita income. We have a presence in China, Korea and Australia as there are good opportunities for us there. We can

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Events diary

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What’s on in May and June 2010

Collaborate, Innovate, Implement: Next-decade strategies for food success. 11-12 May Chicago, US

UK Soft Drinks Industry Conference The programme this year is designed to focus on the key industry issues facing producers as consumers lay down new ground rules after the economic downturn. 13 May London, UK

Packaging and Converting Executive Forum 2010 Seminars, one to one sessions and networking opportunities for packaging executives. 13-16 May Miami, US

Bath Coffee Festival 2010 The UK’s first coffee festival. 15-16 May Bath, UK

AusDrinks 2010 Australasia’s largest gathering of leading non-alcoholic beverage bottlers and suppliers. 16-18 May Gold Coast, Australia

Vitafoods 2010 Vitafoods 2010 - the market for cosmeceuticals, nutraceuticals, functional foods and drinks. 18-20 May Geneva, Switzerland

Finished Products Expo 2010 The Finished Products Expo is Europe’s dietary supplements, functional foods and functional drinks exhibition. 18-20 May Geneva, Switzerland

SIAL China 2010 The annual trade event for the food, beverage and hospitality sector. 19-21 May Shanghai, China

Soft Drinks and Juices Seminar This seminar will present the latest information on current issues relating to the development of soft drinks and juices. 25 May Chipping Campden, UK

The Legalities of Copycat Branding Seminar Speakers will highlight and examine examples of copycat branding used to boost sales. 26 May Oxford, UK

Ecwatech Ecwatech is the biggest water and waste-water forum in Eastern Europe. 1-4 June Moscow, Russia

2010 IAFP European Symposium More than 200 delegates are expected to attend this year’s annual event to discuss the

latest scientific developments in food safety. 9-11 June Dublin, Ireland

Restaurant Leader Summit 2010 A high profile gathering of top executives from across the branded Fast Casual, QSR, restaurant chain, hotel group and contract catering sectors. 14-15 June London, UK

The Bar.10 Bar Show The Bar.10 Bar Show will bring together industry leaders, international bar stars, style gurus and new products in the bar industry. 15-16 June London, UK

London Cocktail Summit The London Cocktail Summit is being launched this year to run alongside the Bar.10 Bar Show. 15-16 June London, UK

Food Protein Innovation Conference The conference will focus on innovations in proteins for health and nutrition. 16-17 June Rotterdam, the Netherlands

International Probiotic Conference 2010 The conference programme will focus on current advances in the research, production and use of probiotics. 15-17 June Kosice, Slovakia

Food Contact Plastics 2010 Annette Schaefer from the EU Commission will provide updates on food contact regulations. 16-17 June Brussels, Belgium

Food Protein Innovation Conference

The Gold Coast in Australia will play host to AusDrinks 2010

Food Technology, Innovation & Safety Forum 2010

This year, the Food Protein Innovation Conference will focus on new developments in animal and plant based proteins in the area of health and nutrition. 16-17 June Rotterdam, the Netherlands

Ecwatech 2010 is being held in Moscow, Russia

EuroPack Summit 2010 The EuroPack Summit 2010 will bring together senior-level executives from Europe’s largest organisations with a select and diversified group of leading edge solution providers. 23 June Monte-Carlo, Monaco

Thermal processing conference This conference will address a number of environmental and process safety issues. Topics will include the safety of dry food ingredients and new requirements that may affect exports to the US. 23-24 June Chipping Campden, UK

Caffè Culture 2010 Caffè Culture remains the must-attend event for those in the coffee and cafe bar sector showcasing new products and technology. 23-25 June London, UK

For more information on these events visit the FoodBev online events diary at www.foodbev.com/ calendar

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EVENT review 25

FoodBev com A world of food and drink

Beverage news and opinion

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Going for gold

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Sports drinks and whey proteins

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Page 28

Page 32

Volac whey proteins

GSK’s Lucozade lightens up

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Page 33

Protein rich beverages

Gabby Reece and Neuro Drinks

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Page 34

Lonza multivitamin mineral formula

Page 32 New research on Beneo’s Palatinose

Sports nutrition going mainstream

Page 35 PepsiCo’s Gatorade Series Pro

Isotonic, hypotonic, hypertonic - most sports people whether serious athletes, runners or weekend warriors now recognise the need for more than water as rehydration. Whey proteins are frequently playing a role in this formulation development along with numerous other ingredients adding to performance, stamina and recovery. It’s a competitive world and R&D, brand designers and manufacturers are each contributing to crucial brand experience. beverage innovation looks at the top players in terms of product, ingredients and a winning package.

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SPECIAL REPORT 27

Going for gold

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Clear advantages of protein-fortified beverages by Volac Head of Lifestyle Ingredients Mark Neville

he market for sports and energy drinks stretches from the elite sports professionals, though the regular amateur club players, to those who are trying to pursue a more active lifestyle through regular or sporadic exercise of any kind. With European governments backing initiatives to get their nations fitter as a means of tackling obesity, together with the approach of the London Olympics, exercise is on the mind of increasing numbers of people. A key influence on the market is obviously the elite athletes, whose behaviour and product endorsement carry weight and influence all the way down to the grass roots of sport. But at all levels the environment is changing very rapidly, due to a combination of marketled product innovations and technological developments.

Why use whey protein in support of sports training or an active lifestyle? Protein is needed for muscle recovery following any kind of

activity. A moderate level of physical activity can at least double the recommended daily requirements of protein and high intensity training can require as much as 2g of protein per kg of body weight per day. Furthermore, research has shown that a minimum of 10g of whey protein per serving taken immediately after any form of exercise - the equivalent of a small chicken breast fillet - is required to obtain optimal results.

protein is its fast absorption due to its efficient digestibility and its ability to provide rapid nourishment to help muscles recover after exercise. It is also a rich source of essential amino acids which are required for overall muscle protein synthesis. In addition, whey protein is a rich, natural dietary source of branched chain amino acids (BCAA) including leucine which stands out for its ability to stimulate muscle protein synthesis.

The best timing for protein intake is during or after exercise. One advantage of using whey

Whey proteinâ&#x20AC;&#x2122;s high amino acid score, high digestibility, solubility and convenience, combine

Mark Neville together to make it a practical source of natural protein for those engaging in physical activity. The Volactive range of nutritional whey proteins is ideally suited to consumer markets where taste, ease

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Sponsored by

Click here to subscribe of application, and convenience are key requirements.

Combining on the go nutrition and hydration To date, one of the barriers to whey protein in the ready to drink market has been the problem of solubility in clear drinks - linked with the consumer’s demand for convenience in a refreshing beverage for post-exercise consumption. To appeal to the active nutrition market manufacturers know they need a nutritional protein that can withstand pasteurisation, that doesn’t cloud the drink and that has a good shelf life. Volac’s deep specialist expertise in the formulation of nutritional whey protein ingredients has enabled it to develop Volactive Hydrapro specifically for the ready to drink market. This enhanced, fat-free whey protein isolate combines high solubility with heat stability. These characteristics enable Volactive Hydrapro to withstand the soft drinks pasteurisation process without denaturation. They also confer a distinct nutritional advantage and an extended product shelf life when formulating clear beverages. So with its complete solubility, transparency and nutritional impact, Volactive Hydrapro addresses an important market category that is set to experience particularly rapid growth within the overall sports drink sector: near-water and light fruit functional protein beverages for muscle recovery purposes. Another opportunity to explore is the combination drink with nutritional whey protein. Traditionally, sports drinks have provided energy, stamina and rehydration through a beneficial combination of carbohydrates and electrolytes. The process of recovery requires carbohydrate, fluids and protein. The inclusion of whey protein in this equation

can enhance the recovery process by enabling muscle protein synthesis to be targeted in addition to fluid levels and energy reserves. For this reason, protein is of particular benefit in the post-exercise recovery phase. Outside the sports arena, whey protein fortification of clear beverages or near waters can also help manufacturers address the wider market concerns for health, wellness and natural ingredients. This is particularly relevant to the broad ‘active nutrition’ sector, comprising individuals who are exercising primarily for general fitness or weight management reasons, rather than competitively.

To keep pace with and anticipate changing consumer requirements Different strengths for different sports objectives Given the constant drive for improved health, we know the mass market sector for sports drinks will increasingly demand lower calorie, low sugar variants of sports beverages, plus proven functional health ingredients within an all-natural refreshing and convenient fruit juice or water base. The lower carbohydrate content and addition of protein makes products in this category ideal for recovery and therefore also appealing to those taking part in moderate or irregular exercise. In addition, whey protein supplementation can help to support body tone and lean muscle mass for casual exercisers and those on weight-

loss programmes. This in turn helps even moderate exercisers ensure that their efforts are well targeted, and helps them find a drink with the correct balance of carbohydrate and protein.

An opportunity for the taking Looking to the future, protein will undoubtedly be the next key development in ready

to drink sports beverages. Backed by sound science and the trend to reduce the sugar content in beverages, together with the availability of superior performance whey protein ingredients such as Volactive Hydrapro, protein-fortified beverages will help manufacturers in the sector to keep pace with and anticipate changing consumer requirements.

Volac leads growth in Informed-Sport quality assurance programme

n the year since Volac became the first raw ingredients supplier to adopt the Informed-Sport Standard, there has been strong growth in the number of companies registering with the scheme and a total of 68 products now carry the Informed-Sport logo. Mark Neville, Head of Lifestyle Ingredients, Volac, said: “For Volac’s customers, the Standard has brought a new level of quality assurance for whey protein ingredients, which translates into consumer confidence at all levels of the active nutrition market.” The Informed-Sport quality assurance programme for sports nutrition products certifies that supplements and/or ingredients have been tested for banned substances by the world class sports doping control laboratory, HFL Sport Science. From the athlete’s point of view, the individual is responsible for anything that is found in their body as a result of a doping control test, regardless of whether they were aware of the existence or source of contamination. No wonder, then, that professional sports people are advised by their respective industry bodies to use an accredited manufacturer’s products.

Even trace levels of inadvertent contamination with a banned substance can have significant consequences and this requires a sensitivity of testing way beyond routine quality control systems. Contaminants in this context (similar to allergens) may include elements which are legal and acceptable in standard food production. Volac has over 40 years experience in specialist whey protein production, and over ten specifically in the sports nutrition market. Rigorous testing has always been part of the company’s quality assurance procedures. However, by meeting the highly sensitive and sector-specific testing requirements of InformedSport, sports nutrition product manufacturers can be reassured that even trace amounts of banned substances would be identified through the testing of all products in the Volactive range of nutritional whey protein concentrates and isolates with Informed-Sport.

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Protein rich beverages by Laura Knight, Market Analyst in Zenith’s Market Intelligence department

n exciting new segment has been emerging in the functional drinks market, that of protein-enriched beverages. As Zenith International’s RTD Protein Beverages report explains, although specific protein drinks in ready to drink (RTD) format have existed since 2000, it is only in the last few years that the number of products has taken off, boosted by technological advances, change in lifestyle and awareness of the benefits of a healthier diet. Market volume is today over 450 million litres with a value of $3 billion and this sector is currently experiencing double-digit growth. Protein is ingested naturally in many of the foods we consume, but there is evidence to suggest that modern lifestyles have resulted in daily consumption levels below those recommended. Recent research also highlights the potential benefits of a diet rich in quality protein to a number of different target groups. As such, proteinenhanced foods and drinks appeal to a wide audience. Supplementary protein has been accepted for some time in the bodybuilding community where is has been taken in powder form. Recently there has been a shift from powder to RTD for a number of reasons, primarily

new and very favourable scientific conclusions about protein and new technological methods of producing higher quality, better tasting products. RTD protein beverages are now available in water, juice and milk-based variants as well as smoothies, opening up the market to a wider audience. In sport, evidence suggests that it is not just bodybuilders who can gain from supplementary protein but serious athletes from every sphere of sport. Increasingly, casual exercisers have been targeted, though the evidence that supplementary protein can facilitate their recovery and performance is less clear-cut. As a result, many companies have extended their marketing activities to appeal not only to traditional markets but also to other exercisers. In addition to the sports nutrition drinks segment, other target markets have been created, including weight management. Modern lifestyles involving little exercise and poor diet coupled with a lack of knowledge of how to live healthily has resulted in weight levels increasing across the globe. Protein has been found

to affect satiety, meaning that it gives the individual the feeling of being full for longer and should reduce cravings. Protein has also been found to be beneficial to the elderly by helping alleviate the problems of sarcopenia and some of the physical effects of ageing, and to very young children who require many different minerals in the early stages of life. The elderly also gain from supplementary protein if they are struggling to consume enough protein through whole foods alone. Hospital patients may also benefit in a similar way. There are now several products on the market targeting this group. With the rise in the number of elderly individuals (especially in the affluent West), if the link between protein beverages and proven advantages for the elderly can be proved beyond doubt and marketed correctly, then this could be a significant market. The US and Germany remain the key markets for RTD protein new product launches, with the UK and Canada following behind. The market for such products is also developing in the Netherlands, Italy and Austria, as well as in emerging markets such as China and Latin America. The industry’s global players are showing a keen interest.

Laura Knight Dr Pepper Snapple Group, Nestlé, Kellogg’s, PepsiCo and Abbott - companies with billion dollar revenues - all have RTD protein beverages on the market, although none of their brands have been exposed to the marketing budget more established brands can command. However, their presence is growing and has led to much greater exposure due to the distribution networks these companies control as well as marketing and promotion on a scale not previously possible. As a result the market for RTD protein beverages has, admittedly from a low base, grown rapidly. Ready to drink protein beverages represent a relatively new product segment, but one that offers great prospects to beverage manufacturers. The future looks promising for companies either entering or already present in this market, and as consumers become more aware of the benefits of protein, there is the potential for further strong growth. The 2009 Zenith Report on RTD Protein provides market analysis, examination of protein sources, a review of protein drinks, a SWOT analysis, and company/brand profiles. Tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail MI@zenithinternational.com

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Atlantic Multi Power

ichael Karstens is consultant on nutrition to Atlantic Multipower Germany - a division of Atlantic Grupa of Zagreb with headquarters in Hamburg. “Looking at consumer attitudes towards sports and nutrition in Germany you can see how beverages target various groups such as those looking for muscle formulation, body shape or active sports enthusiasts. “Atlantic Multipower has a €70 million turnover with brands such as Multipower Sportsfood, Multipower Professional sold mainly through gyms and sports shops and high quality sports nutrition sold in food retail such as Champ, Multaben and MegaSlim. “The consumer is generally a recreational athlete with little knowledge of nutrition. They need rapid orientation because there is no support or advice at point of sale. They are not looking for highly technical products but ‘food appeal’.

They recognise the need to eat healthily but frequently fail in this respect. And alongside taste and function, convenience plays a major role. “Between 2007-9 a number of more exotic flavours were launched in juice beverages, reaching consumers who are aware of the positive health benefits of natural products - berries for instance and they were popular with those aged 19-49 who like to try new flavours. These flavours include apple, grapefruit, wild berries, apple and fruit blends, coconut and citrus blends. Granini for instance launched apple cranberry. So mixomania is prevalent as is a desire for weight control - with drinks having less than 20 calories proving popular. Naturalness and clean label is key as is

the added benefit of health and fitness, beauty and wellness with energy drinks targeting consumers 30+ containing sometimes 2550% juice. “Champ Muscle is a protein shake, which offers muscle building and regeneration, while Champ Shape with L-carnitine is formulated to tone muscle and connective tissues. “There are 5,800 gyms in Germany and it is known that around 20% of those attending buy products there. We have developed three products to meet target market needs. The MultiPower Body Fitness Shake which contains 25g protein, is reduced carbohydrate and low fat and so allows for weight management. “While the higher protein dose of 55g in the Multipower Muscle

Protein Shake offers muscle building and recovery, plus vitamin B6 while being low fat. “Finally the newest to the product range is Multipower Active, which is supercharged with a carbohydrate mix and PeptoPro for muscle protection and fast regeneration. Importantly it is packaged in a convenient screw top carton for easy transport and essential nutrition on the go.”

Anavite from Gaspari Nutrition

onza announced in April the inclusion of its Carnipure L-Carnitine in Gaspari Nutrition’s, new multivitamin mineral formula, Anavite. Designed as the ultimate performance enhancing multivitamin supplement, Anavite is formulated with 2g of elemental L-Carnitine provided by Lonza’s Carnipure tartrate to boost vaso-dilation and slash recovery time. Benefiting from enhanced endurance and post-exercise muscle recovery, athletes and ‘weekend warriors’ alike can use Anavite for optimal, clinically validated doses of Carnipure and Beta-Alanine. This blend of performance ingredients is

formulated to simultaneously increase aerobic and anaerobic athletic performance. “The addition of Lonza’s Carnipure, the premium grade of L-Carnitine tartrate, to Gaspari Nutrition’s Anavite creates a product capable of amplifying the workout results of athletes looking to use products with proven, documented science behind their ingredients,” said Kevin Owen, PhD, NAFTA Head of Technical Marketing and

Scientific Affairs at Lonza. “Carnipure is supported by a wealth of scientific studies showing its role in sports endurance, exercise recovery and cardiovascular health, which makes it a natural fit for Anavite.” “Anavite is actually a threein-one supplement, increasing vaso dilation and muscle oxygen consumption, while boosting androgen receptor density, and maximising aerobic and anaerobic sports performance,” said Rich Gaspari, President and Chief Executive Officer at Gaspari Nutrition. “Lonza’s Carnipure provides a seamless addition to Anavite and allows us to provide the industry with a high potency multivitamin and mineral formula.”

After four years research and development, Red Box Sport has launched its ergonomically designed bottle with a non-drip cap. The isotonic sports drink has no artificial colours or flavours. Simon Harrison-Jones explained: “This is aimed at fitness enthusiasts. It can be carried as a work out tool, or fit into a bike drinks holder.”

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New study on Beneo Palatinose

ew research reported in the British Journal of Nutrition online has shown Beneo’s Palatinose (isomaltulose) disaccharide carbohydrate to offer distinct benefits, following human studies. The research was based around discovering what physiological properties the slow intestinal release of Palatinose, observed in enzyme kinetic studies, would manifest in the human body. Three separate studies were carried out to investigate the following: Whether Palatinose

would be fully digestible and available from foods and drinks in humans. Whether the slow release of Palatinose led to complete digestion and absorption and how this would be reflected in its blood glucose response. What the acceptance and tolerance of Palatinose

consumption would be over a longer period of time in the human metabolism, in comparison with sucrose. The results of these significant studies were a resounding success. One being that it can be said that Palatinose is the first disaccharide carbohydrate which has low glycaemic characteristics and delivers blood glucose over a longer period of time. Anke Sentko, Vice President regulatory affairs and nutrition communication for Beneo, commented: “Holub et al’s findings support further the reason why a wide range of food and drink producers are already using Palatinose in their products. From sport and wellness drinks, sports nutrition products, instant beverages, functional dairy drinks and teas, to clinical nutrition, the functional carbohydrate Palatinose is having a significant impact.”

Slazenger Activ8 incorporating OmniMin

lazenger Activ8, was at one stage the choice of Olympic team GBR. It is a formulation developed by Activator Sports Nutrition to enhance the performance of leading athletes. David Thomas of Fortiflavor who provide the Omnimin functional ingredients explained how it works: “In its concentrated form Omnimin is actually acidic but as you add it to water it slightly alkalises it. Actually seawater is alkaline (pH 7.5 to 8.3) so I think as you gradually dilute the concentrated source of minerals, trace elements and ultra trace elements in OmniMin you gradually alkalise the water. “1ml of OmniMin in 1 gallon of RO water will change the pH from acid to alkaline and make it palatable as well as mineralising it to a reasonable degree. I'm sure this aspect of OmniMin is one that many a multi national company would be very interested in hearing about -

because the uniformity of taste for international drinks is often difficult when dealing with different water supplies and OminMin would be the solution. Anyway - to Slazenger Activ8. The product was originally intended for distribution to all schools in the UK. The concept being that it provides minerals, trace elements and ultra trace elements to help the nutritional profile of children. Unfortunately this didn't occur and although some supermarkets stocked it briefly its attributes were not promoted fully and it was withdrawn through lack of sales. Now it is being used in Sainsbury’s be good to yourself tropical juice, drink, which won the Q Award.

Lucozade lightens up In the UK, 20% of exercisers and sports participants claim to not use sports drinks due to the calorie content. Lucozade Sport Lite - a more relevant proposition from Lucozade will help to deliver performance benefits but with only 50 calories per bottle. Lucozade Sport Science Academy. From small beginnings in 1991 Lucozade Sport from GSK has grown to a world wide phenomenon, respected throughout the sports sector for its work with the Lucozade Sport Science Academy. Using marathon applied research, in 2008 for instance, the company analysed every single runner’s performance in the London Marathon and found that 85% set off too quickly. By looking at age, gender, finish time and 5km split times for GSK is in the best position possible to help consumers with running and carries out analysis of enhanced hydration for many sports.

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Neuro Drinks’ model partner

abby Reece is the spokesperson for the healthy supplement Neuro Drinks. President and founder Diana Jenkins said, “Gabby and Neuro are a perfect match. She personifies everything Neuro is about - enjoying life and operating at your maximum potential,” as a professional beach volleyball player, sports commentator, author, model and mother. Neuro is a groundbreaking brand of healthy supplement drinks designed to sustain and enhance active lives. Made with natural ingredients and packaged with recycled materials, Neuro is formulated by nutritionists to promote health and wellbeing. ”Neuro Drinks have been a favorite of mine since their launch, so this relationship is a natural fit,” said Reece. “Neuro Drinks work into every part of my day - from NeuroSonic in the morning when I need a healthy boost, to NeuroBliss in the afternoon - when I need to take a moment to myself. I am thrilled to spread the word on my favourite beverage.” Neuro is a groundbreaking brand of healthy supplement drinks made with natural ingredients and packaged with recycled materials. Neuro is formulated by nutritionists to promote health and wellbeing and contains essential vitamins, minerals, amino acids and botanicals at dosages backed by scientific research, so the benefit is real and not just marketing hype.

Neuro features seven blends - NeuroGasm, NeuroSonic, NeuroBliss, NeuroSport, NeuroTrim, NeuroSleep and NeuroAqua - that are individually developed to provide vital nutrients. “People with multi-dimensional lives like Gabby need to operate at their best, 24/7, and Neuro offers a delicious way to do that,” explained Diana. “She is living proof that beauty begins with good health and Neuro provides benefits that keep you healthy,” said Jenkins. Neuro products are distributed on the West Coast of the United States, Great Britain and next month, the New York

Essential vitamins, minerals, amino acids and botanicals backed by scientific research

Gabby Reece metropolitan area. Neuro has partnered rapidly with an array of top-tier distributors and retailers. ESPN recently dubbed Reece one of the world's sexiest athletes. Reece possesses a look that conveys both athleticism and feminine beauty. At 6’3”, she is a dominant force on and off the pro beach volleyball circuit. Gabby is currently the creator and host of The HoneyLine - a fast-paced, magazinestyle broadcast that delivers solutions to women’s questions concerning style, health & fitness,

relationships, food and the environment. The HoneyLine segments can be found on The Rachael Ray Show. Passionate about fitness, Gabby recently released and produced her own health & fitness products: ‘Bell Express 15’ Workout Kits, ‘Gabrielle Reece Fit & Healthy Prenatal Workouts’ DVDs and ‘Gabrielle Reece: The Complete Fit & Healthy Pregnancy Workout’ two DVD set. She's graced the cover of Sports Illustrated for Women, Travel & Leisure Golf, Women’s Sports & Fitness, Outside, Elle, Shape, Self, Harpers’ Bazaar, Volleyball Magazine, Fitness, Life, and in Vogue, Rolling Stone and People. Gabby opened up about her rise to the top in the book, ‘Big Girl in the Middle,’ which was published by Crown. As a wife and mother, career woman, athlete, entrepreneur, author and more, Gabby is a source of inspiration and role model to millions and Neuro is proud to team up with this winner in every sense of the word.

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Sports nutrition going mainstream Lu Ann Williams of Innova Market Insights spoke at the Sports Nutrition Conference held by Bridge2Food in Frankfurt last summer

ainstream consumers are becoming more conscious about their health and fitness and as a result, sports nutrition or performance nutrition is now moving from the professional market to the consumer market. Trends in sports nutrition begin in the US, but are gathering speed in European markets. There has been a notable increase in the number of sports nutrition suppliers making their brands available in European supermarkets and convenience stores. Large supermarkets, drug and convenience stores are also launching their own sport brands and more private label and beverage producers are entering this market. The main growth areas in beverages are ready to drink (RTD) sports drinks mainly for rehydration, compact powdered versions of energy rehydration drinks, recovery drinks and fitness shakes. Manufacturers are adding extra nutrients such as vitamins and minerals, fibre, antioxidants, amino acids, creatine, carnitine, glucosamine and protein. In certain brands they are also aiming to reduce or eliminate salt, fat, sugar, trans fats, artificial colours and carbohydrates.

Functional ingredients are added to improve energy, improve hydration, improve recovery and increase satiety. There are three categories of sports drinks - hypotonic, isotonic and hypertonic but the category distinction is blurring particularly when it comes to sports water formulations. There has been an increase in low or zero sugar hypotonic products with and without sports cap. While traditional sports drinks contain between 4-8% carbohydrate and 2-60mg sodium per 100ml, sports drinks are now becoming more functional with extra amino acids. An example here is Amino Vital Pro. We are also seeing a surge in the fortification of bottled water with minerals and herbs. There are other hybrid sports drinks coming onto the market. Protegy for instance which is the first carbonated protein energy drink on the market. It contains 25g whey protein isolate,

caffeine, ginseng, B vitamins, pomegranate and açai berry extracts. It is lactose free and has 0g carbs or sugar. PepsiCo’s Propel launched its invigorating water in 2007 aiming not just at the sports sector but a wider demographic. However the recent release of Gatorade Pro - aims squarely at professional athletes. See p35. Flavour names such as mountain blast and green thunder and bright colours are being replaced with natural fruit flavours with citrus variations the latest trend. Exotic Superfruit flavours such as blueberry, grape and pomegranate have emerged along with Fruit Punch as a popular choice. Ice is frequently used as a descriptor. Enriched chocolate drinks such as Lucozade Sport Pro muscle shake contain protein to increase muscle mass and strength. Odwalla protein monster offers 33g protein ‘for muscle building strength’. While Designer Whey Protein Water in fruity blue raspberry contains 12g whey isolate and ‘helps halt hunger between meals’.

Lu Ann Williams

Fonterra’s Whole Berry flavoured water has protein and fibre to help bridge the hunger gap with just 30 calories. Sugar free is important for many with Powerade No Sugar on the Australian market. Isomaltulose is also increasingly being used for sustained energy as in Enervit. Some sports drinks are condition specific - for example those containing glucosamine and chondroitin for joint health. Others are occasion specific eg before workout and recovery drinks. Celebrity endorsement can be helpful - unless they fall out of favour. In the past sports drinks have been targeted at men but now are catering for specific genders eg AiQa of Austria. There is also potential for growth in sports drinks for children with recent emphasis on increased exercise to prevent obesity. Small energy shots are also seeing impressive growth - an article on this is scheduled for the June issue. Currently consumers are showing interest in sports gels enriched with proteins and amino acids with some selling on their ability to provide 100 calories in one pouch. CLA - conjugated linoleic acid appears to be the ingredient of the future when it comes to sports drinks.

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Gatorade redefines sports category with G Series Pro

he Gatorade Company, a division of PepsiCo will launch G Series Pro - a new variant of its recently launched G Series through almost 5,500 outlets of nutritional product retailer GNC in the US from 1 May. G Series Pro was originally developed by The Gatorade Sports Science Institute to meet the needs of professional and aspiring professional athletes and has only been available in specialised training facilities until now. “Make no mistake, Gatorade is all about the athlete” said Sarah Robb O’Hagan, Chief Marketing Officer of Gatorade. “Our 2010 product range focuses on the intersection between the insights of pro athletes and the advantages of our peerless scientific approach to product development. G Series premiered on the Super Bowl sidelines, where we promoted the ‘before, during, and after’ system of sports performance, and G Series Pro raises the bar even higher. Up to now, we have kept these products in the locker room but the compatibility between G Series Pro athletes and GNC customers persuaded us this is a product line of genuine interest to those looking to go pro.” The company’s product portfolio is built around the G Series, a 1-2-

3 approach to athlete nutrition and hydration before (Gatorade Prime 01), during (Gatorade Perform 02 and G2 Perform 02), and after (Gatorade Recover 03) training or competition.

beverage innovation interview Before activity the Pro Nutrition shake is recommended - what is the pack format and what does this contain? “To help elite athletes meet their daily calorie needs to optimise performance, this provides high quality milk protein isolate, plus 15 vitamins and minerals for muscle metabolism and energy to promote normal muscle adaptation resulting from training.

Available in a 12oz bottle this offer a concentrated carbohydrate source for effective glycogen loading, for sustained and rapid absorption of carbohydrate. When used with Gatorade or G2 Perform during activity it helps sustain carbohydrate use in working muscles. Drink 60 minutes or more prior to competition or training. In grape, fruit punch and orange flavours it contains 330 calories per 12oz container, plus 220mg sodium, 60mg potassium, 25% DV niacin 25% DV vitamin B6 25% DV panthothenic acid, totaling 82g carbohydrate and zero protein. What does the range include to replace lost fluids and electrolytes?

A single 11oz bottle should be consumed three to four hours before training or competition. It contains 370 calories 280mg sodium and 400mg potassium plus vitamins and minerals.

Available in ready to drink, powder canister and powder sticks, G Series Pro Endurance Formula delivers almost twice the sodium and more than three times the potassium of Gatorade Thirst Quencher to replace critical electrolytes lost in sweat and to help maintain proper fluid balance.

Is the G Series Pro Carbohydrate Energy Drink formulated for before or during sport?

In lemon lime, fruit punch and orange flavours it has 50 calories and 14g carbohydrates per 80z serving along with 200mg

sodium, 90mg potassium, 6mg calcium, 3mg magnesium and should be drunk during activity to match sweat rates. What do you suggest for athletes suffering from cramps? We offer G Series Pro Gatorlytes for athletes prone to severe full-body cramps, it can be used with Gatorade or G2 Perform to boost electrolyte concentration before and during activity. Contains 130 calories, 1060mg sodium, 470mg potassium, 70mg calcium, 40mg magnesium and 34g carbohydrate. Available in a carton of 5 x 20g sachets. And for after activity - what is the formula recommended here? G Series Pro Protein Recovery Shake when consumed within 30-60 minutes after training or competition delivers carbohydrates for glycogen restoration and an effective amount of protein containing all the essential amino acids needed to help support muscle recovery. It contains 200 calories, 190mg sodium, 270mg potassium, 30% DV calcium and 33g carbohydrate. Also 15g protein made up of casein and whey proteins and is available in chocolate, strawberry and vanilla.

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Cola packaged for success Click here to subscribe By far the most popular carbonated soft drink on a global basis, cola is often first in line when it comes to adopting new packaging types and faster methods of bottling. Consumer demand for both family and single serve formats has led to demand for a single line with the ability to produce multiple variants with the added benefit of cost savings in terms of man-power. Coca-Cola Toulouse placed an order with Sidel in France and the clock was ticking with just six months between the initial order and the first bottle blown. Sidel Business Communications Manager Sylvie Rak explains.

CCE multi format in France

ince its acquisition by Coca-Cola Enterprises (CCE) in 1999, the Coca-Cola Toulouse plant has continued to expand production capacity in order to broaden its product portfolio. From 20 million bottles in 2000, production increased to 60 million in 2007 with a single line, following the acquisition of a new Sidel SBO 14 Universal blow molder and a new syrup plant to bottle all carbonated soft drink brands in 1.5 litre and 2 litre formats. In late 2008, the company decided to invest in a second PET bottling line.

Second line, first Combi The CCE Group had two goals: to respond to increasing demand on the CSD market and produce 500ml bottles at two sites. This new multi-format, high speed PET line is equipped with the first Combi for the CCE Group and will produce and fill both small and large format bottles. It will expand production capacity to 200 million bottles per year. “This is a complex project,” explained Operations Manager Arnaud Perrin, “with many

challenges: completing line installation in a short time, rethinking factory layout without expanding the site, and also learning about new technology.”

Record delivery time When CCE Toulouse decided to invest, its aim was clear: “To begin selling the new products that summer, which was a real challenge.” The goal was accomplished on 5 May 2009: the line started a week ahead of schedule, barely six months after the order was placed. “Close collaboration between Coca-Cola and Sidel enabled us to run to an extremely precise schedule. We had a dedicated project team, half from CCE Europe and the other half from CCE Toulouse. Each team member had their own responsibilities: such as engineering projects, installation of utilities, equipment delivery and operator training.”

Overcoming constraints For CCE Toulouse, it wasn’t just about installing a new line; it was about reviewing the entire plant organisation. “None of the utilities - electricity, air or water - were properly sized for two bottling lines. We had to adapt a lot of the installations,” explained Arnaud. “The layout for the new line was a real challenge, since no expansion was planned for this new production line. We just knocked down a few inside walls.” The plant’s floor space was completely redesigned to install the line in the former raw materials storage area. “In light of these layout constraints, we opted for the Sidel Combi, owing to its compact footprint, as its blowing and filling functions are closer to each other than in machines from other manufacturers.”

Only two operators This new acquisition had another benefit for Coca-Cola Toulouse: line supervision could be handled by two operators, instead of the four required for the existing line,

Standardised control interface

with one operator as a back-up. One person supervises the area from the Combi to the labeller, while the other handles the secondary packaging area to the fully automated end of line.” “The standardised control interface between the machines for blowing, filling and labelling makes it easier to train the operators and improves versatility between the machines.” To keep manual intervention to a minimum, CCE Toulouse decided to opt for automated machinery. “Bottle specifications, cap colour and screwing: all are controlled automatically. So now our operators can focus on line supervision, not running it. They can be more proactive, which minimises downtime.” The Sidel technicians in charge of line start-up helped the Coca-Cola technicians become experts.

Flexibility: A necessity Operators focus on line supervision

One of the prerequisites for Coca-Cola was to install a flexible line that could bottle all of the © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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products in PET, corresponding to seven bottle formats and 14 flavours. “Line flexibility was one of the decisive factors: for short production cycles and frequent format changeovers, while guaranteeing line efficiency greater than 80%. Format changeovers are mostly automated with the Combi, including adjustment of the bottle input star wheels in the capper and automatic dummy bottles to clean the product circuits. “Thanks to flowmeter filling, it is easy to change a value on a single nozzle from the control station, without stopping the machine. Bottle to bottle, about three and a half hours is needed to clean the machines and change all the parts for format and recipe changeovers.”

Maintenance: a key element Eight hours is needed each week for the maintenance of this line. “We asked our suppliers to make

a maintenance commitment. It was one of our top priorities, along with equipment cost, line efficiency, format changeovers and energy consumption.” This was based on spare parts costs, ease of format changeovers and maintenance time. “Our operators have been trained in machine maintenance, at Sidel’s factories or on our site. Advanced training is also scheduled after six months.”

Reduce energy consumption and lighten bottles

It was about reviewing entire plant organisation

Social and environmental responsibility is a major concern for Coca-Cola Toulouse: decreasing the consumption of water, electricity and raw materials is an integral part of its specifications. Measures have already been implemented: the blowing oven is equipped with a heat recovery unit, which injects the heat back into the plant’s heating circuits. Natural lighting

in plant has been enhanced, and a wastewater recovery system has been installed. Choosing the Combi has also opened up bottle lightweighting opportunities. “After technical acceptance of the line, we are going to work on reducing package weight, through a shorter neck and a lighter cap. Then, we’ll look at lightweighting the 1.5 litre and 2 litre bottles which will

require changes in the preform heating process.” With nearly 40 new jobs created, the line can now run with three shifts, five days a week, not including seasonal peak needs. In light of the success of this installation, the Combi technology could be used more widely in the future within the CCE Group, whose goal is to standardise its production equipment across the company.

account of how a tenacious group of entrepreneurs navigated political, economic, management, and marketing highs and lows. His story culminates with the successful sale of the business to the second largest Pepsi bottler in the world, and the re-branding of his team to acquire the Pepsi business in Bulgaria.

. . . and Ukraine

Pepsi in Romania

ublished by BookSurge Publishing on 1 February 2010, ‘An Unimaginable Journey’ by Aviad Meitar, explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. were to running a successful enterprise in modern times.

Aviad Meitar Aviad Meitar had virtually no knowledge of either the beverage industry or Romania, yet he recognised the value of bringing a first class brand to a newly emerging market. Employing ancient Viking laws to business decisions, the team realised how suitable they

The Viking laws are: • Attack one target at a time • Arrange enjoyable activities that strengthen the group • Consult all members of the group for advice • Find good battle comrades • Choose one chief • Grab all opportunities • Use varying methods of attack • Arrange things so that you can return In the rapidly changing market environment of Romania, the cola wars were not only between Pepsi and Coke, but included a low cost brand as well. Meitar provides a first-hand

One exert reads : “Our first year of operation was rapidly ending. It felt as if we had run a very long race at breakneck speed. Panting and weary, we looked back over the year - we took a moment to journal our journey. PCI put together a monthly chart of our sales, and it was the most beautiful image we had seen since the birth of our organisation.” Sixteen years on and Meitar is now into a new adventure with Pepsi in Bulgaria.

In 2009, Sandora LLC (part of the PepsiCo Group in Ukraine) decided to produce Pepsi brand soft drinks, while developing its own CSD brand, FruTonus and to expand the company’s portfolio in the Ukrainian market. Sandora chose two new Sidel lines for its Nikolaev site in southern Ukraine. These lines run up to 28,800 bottles per hour with an annual production capacity of 170 million litres. Since January 2010, these PET bottles in sizes of 50cl 1, 2 and 2.5 litres, with redesigned shapes, have been sold throughout the country via its strong distribution network.

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Dry lubrication

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Improving operations on high speed lines Lubrication of bottling lines is evolving, with growing awareness of energy and water costs. As a result, a number of major companies are changing to dry lubrication. beverage innovation looks at the latest way to keep things moving.

An engineering approach Dry Lube has saved AG Barr over 24 million litres of water Ian Wylie

ry Lube Ltd has customers including MillerCoors in the US, Coca-Cola Enterprises in the UK, Dairy Crest in the UK and the Coca-Cola Hellenic Bottling Company. Headquartered in Edinburgh, Dry Lube is the only water free lubricant company to successfully operate on high speed glass on stainless steel lines and returnable glass bottle lines. CEO Ian Wylie explained: “Our proprietary lubricants are NSF H1 approved and completely water, PTFE and silicon free - and developed specifically for use on plastic or stainless steel belts carrying glass, PET, can, carton or keg containers. The application method, ensures a targeted even distribution of lubricant across the belt and between the belt and wear strip. The system is designed to precisely control the friction between the package and the belt. We have an engineering approach, using engineers, not chemists, who specialise in bottling and packaging lubricant systems to get the most out of the operational performance improvements dry lubrication can deliver.

Dry Lube has been working with AG Barr, manufacturers of soft drink Irn Bru, since 2006 and has been a key contributor to the achievement of 7% reduction in water use to produce each litre of product (since 2004). “Since installing our systems, Dry Lube has saved AG Barr over 24 million litres of water,” commented Wylie. Going forward, AG Barr is targeting a further 20% reduction in water use by 2010 in comparison with that used in 2007. AG Barr Operations Director and Board Sponsor for Sustainability, Andrew Memmott commented: “Corporate responsibility at AG Barr is neither a new thing nor a

separate programme of activity - it is part of what we believe makes good business sense.” Today Dry Lube systems run on two PET lines using acetyl slat conveyors (0.24-2 litre PET), the can line (soon to include the inverted section of the line) and a section of the RBG line - and will soon be extended to the entire line.

AG Barr Engineering Team Leader, Jim Anderson, underlined its benefits saying: “Installing the Dry Lube system onsite has given us savings in both energy and water. These savings are helping us reach our environmental policy goals with reduction in our carbon footprint and reduced water usage and effluent. The factory environment has also benefited us in both health and safety and the aesthetics of the production lines.” Ian Wylie concluded by saying: “Using dry lubrication enables you to minimise environmental impact, maximise water savings and reduce conveyor power consumption. It also improves bottle stability and reduces downtime for cleaning leaving staff free to focus on core operations. It takes little time to maximise return on investment, with longer equipment life, reduced power, water and effluent costs and most importantly, increased productivity.”

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Green and hygienic Thonhauser Smart Track, winner of the Best Environmental Innovation in the Beverage Innovation Awards held at Drinktec last year, is a recently developed pH neutral and fully synthetic chain lubricant, specifically designed for use on plastic chains for the transportation of product packaging in the food and beverage industry where a water free operation is desired for PET bottles, cans, cartons and one way glass etc.

The advantages are that the dry environment eliminates the risk of re-infection. Dry floors reduce risk of injury and so improve safety levels. There is no bursting of PET bottles, which is appreciated by both bottlers and manufacturers.

lower friction. The lubricant is NSF registered foodgrade and ensures a trouble free operation.

Summary The dry environment in dry belt lubrication prevents growth of micro-organisms and can thus considerably improve the hygiene status of the bottling plant. However weekly cleaning of belts, especially the areas underneath, should not be ignored, either in wet or dry belt lubrication.

The anhydrous sliding film is easy on cardboard boxes and there is a cost reduction with no water or waste-water. Uniform lubrication film guarantees

Case study: Coca-Cola Hellenic Bottling Company At a Coca-Cola bottling plant in Vienna, Austria the hygiene status of belts was evaluated using a comparative test conducted by Thonhauser and Coca-Cola Austriaâ&#x20AC;&#x2122;s microbiological laboratories. The results from both showed that dry belt lubrication yields significantly better results. A largely dry environment also prevents growth of germs and so considerably improves the hygiene status of the plant.

lubricant (blend ratio of 1:200 to 1:500 mixed with tap water), was sprayed onto a particular part of the plastic conveyor belts after the filler, with 2.0 to 2.5 bar pressure. This was carried out in a cycle of 30 seconds of spraying, followed by a 30 second pause (>3 litres per nozzle and hour). Despite the visually perfect state of cleanliness of this line, it showed that organic material had accumulated in the areas between the links of the conveyor belts.

Test Set-Up: As the stainless steel conveyors for the glass line needed to be renewed, Acetal belts (from Rexnord) were installed. The entire glass line belts were dismantled and cleaned 10 days before analysis to ensure a fair comparison.

Dry belt lubrication: Part of the glass line, from the bottle washer to the filler, was equipped with dry belt lubrication. Brushes at the beginning of each belt were charged with a thin layer of the lubricant product, so that the plastic surface of the conveyor belt was only briefly moistened and the lubricant could dry off within just a few seconds. The

Wet belt lubrication: On the glass line, a wet chain

sliding performance of the bottles on the dry lubricated plastic transport chains was flawless and showed no problems during operation. Microbiological sampling and test results: Sampling from four different areas of wet and dry lubrication was conducted 10 days after the test, under sterile conditions (see table below). It is notable that virtually no growth of micro-organisms could be detected in the samples of the dry belt lubrication. Not even the wet brushes offer obvious culture medium for microbes. However, in wet belt lubrication a critical biofilm could be detected between the links, as well as the belts just 10 days after their thorough cleaning.

Sample number (DBL = dry belt lubrication; WBL = wet belt lubrication)

Samples analysed by dry lube supplier / CFU / three days

Samples analysed by the soda bottling plant / CFU / two and five days

1) DBL / bottle discharger

2) DBL / glideliner

3) DBL / brush

4) WBL / labeler / 1:100

76***

80* resp. 181**

* there from 29 bacteria + 51 yeast ** there from 64 bacteria + 117 yeast (on 1 cm2 more than 500 yeast cells were able to grow) *** bacteria not further differentiated in the biofilm ÂŠ beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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INSIGHT 39

Event preview

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Vitafoods and Finished Products Expo The essential event for products from the dietary supplements, functional food and drinks industry will be held in Geneva from 18-20 May 2010.

Proven efficacy on the health of bones and joints

The international element of Vitafoods is reflected in the number of country pavilions taking part this year. The free to attend Vitafoods Discussion Forum will be looking at the EU Claims Regulation, examining the need for new marketing strategies in Europe, on Thursday 20 May between 9-10.30am and led by Simon Pettman from EAS. The organisers are offering participants the opportunity to send their questions for the expert panellists in advance to forum@eas.eu. EAS will also be holding one to one free strategic advice sessions, with regulatory and strategic advice on product formulas, labelling and claims in order to assist companies with their marketing plans. The Supplier Seminar Theatre agenda is already filling-up fast.

Presenting so far this year are companies including Fortitech Europe, Ocean Nutrition Canada, DSM Nutritional Products, Catalent, Ingredia Nutritional, Epax, Cognis, Danisco, Lonza, Lipid Nutrition and Chr. Hansen amongst others. VitaTrend, a joint initiative between Innova Market Insights and Vitafoods completes this year’s educational programme. At the show, central trends on nutraceuticals and functional foods will be brought together in presentations indicating where we are heading in the health and wellness world. Innovation and creativity are two central themes that will be running through the New Products Zone this year. Companies with brand new market launches are eligible to enter their products for display in the registration area.

At Vitafoods, Rousselot, the producer of gelatine and hydrolyzed collagen, will be highlighting its Peptan Collagen and unveiling the results of recent scientific studies clearly demonstrating the efficacy of this bioactive ingredient on the health of bones, joints and skin, as well as its nutritional advantages. Samples and proposed applications will also be available as practical examples of the organoleptic properties of these products and the ease with which they can be integrated into new functional or dietetic foods or drinks.

demonstrated its nutritional and functional relevance when integrated into foods and drinks aimed at promoting weight stability or even weight loss or at optimising the protein consumption of sportsmen and women or of the elderly. Rousselot looks forward to welcoming its visitors to stand no 858.

A highly nutritious protein 97% pure protein, Peptan Collagen has also

Finished Products Expo The Finished Products Expo showcases products from the functional foods, drinks, cosmeceuticals and dietary supplements industries.

Agrolabs with its Naturally Açai Extra drink, Naturally Cranberry Omega-3 and Creamy Creation’s Forest Fruit low calorie meal replacement drink.

At the Tasting Bar @ FPE you can sample the latest functional foods and drinks on the market. The Tasting Bar Awards, allows visitors to vote for their favourite product.

Ingredient exhibitors

Proud winners in the drinks category last year include:

Jungconsult do Brasil is a producer of aloe vera raw materials and finished products, exhibiting its aloe vera juices in several fruit flavours including

white and green tea. Olivum Functional Drinks has products based on olive leaves and water extracts. Osprint energy drink has only 18 kcal per 100ml. Olivum is a more concentrated drink in 500ml glass bottles and 100ml one shot aluminium bottles. It has 25 kcal per 100ml and is sweetened with grape fructose.

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Events

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UK Soft Drinks Conference - ‘Refreshing the nation’

opically timed around the forthcoming General Election and the start of the peak soft drinks season, the 2010 UK Soft Drinks Industry Conference will be held in London on 13 May with the theme of ‘Refreshing the nation’.

Chief Executive Andrew Cawthray; a retail overview from TNS; and latest market trends from Zenith International.

Organised by specialist consultancy Zenith International, the programme is designed to focus on the key industry issues facing producers as consumers lay down new ground rules after the economic downturn.

The conference has become an established networking and knowledge building highlight of the industry, with this year’s event being sponsored by global

Keynote addresses will be given by Pepsi UK and Ireland General Manager Garrett Quigley on ‘Soft drinks that make a difference’ and by Coca-Cola Enterprises

Managing Director Simon Baldry on ‘Leading in sustainability’. Other features of the day include: a session on energy drinks, energy shots and the new phenomenon of relaxation drinks with contributions from Boost, Voltz, Slow Cow and Beneo-Palatinit; innovation insights from Cawston Press, Fever-Tree and Sunmagic; a keynote interview with Cawingredients Chairman and

ingredients supplier BeneoPalatinit. “We believe it is an excellent opportunity to gain an overview of all the latest developments from the leading companies, alongside time for informal contact and discussion,” commented Zenith Chairman Richard Hall. For full programme details and to book online, please visit www.zenithinternational.com/ events A session on energy drinks and energy shots will include a contribution from Voltz

Total Processing and Packaging

n impressive line up of leading companies and organisations will debate the topical industry issues and latest trends that are driving and shaping the packaging industry at the Packaging Innovation Seminars, at this year’s Total Processing & Packaging exhibition which takes place at the NEC, Birmingham from 25-27 May. Leading names taking part in the seminar programme, which is sponsored by Linx, organised by Faraday and supported by the BRC, The Packaging Society and WRAP, include PZ Cussons, GlaxoSmithKline, Euromonitor International, Reckitt Benckiser, Reach Further, Plastique, Holmes & Marchant, MPMA and the Packaging Federation. The programme runs over the three days of the exhibition and includes an industry debate

each afternoon. ‘The Future of Retail’ looks at the growth of own-brand products, the influence of the internet, and changing consumer behaviour and buying habits, while the ‘Future of Packaging’ considers how the packaging industry will be affected by current social, economic, environmental, technological and political pressures and demands. ‘Resource Efficient Products and Packaging’ explores how design can help to manage reduced resources but still produce quality products and packaging.

Several presentations will focus on new and emerging technologies such as Nanotechnology, RFID and brand protection. The emergence of social media as a marketing tool and its potential for innovation in consumer goods and packaging will also be examined. Speakers from leading companies will offer an insight into sourcing and commercialising innovation, delivering products of value and

bringing R&D and commercial teams closer together. The latest research findings will also be presented to help create a picture of the current state of the packaging markets both across the UK and globally. Full details and timings for the Packaging Innovation Seminars can be found at: www.totalexhibition.com/ seminars.

Evo-fold bags Bulgarian tea order When George Triov ET, based in Sofia, Bulgaria, decided to expand its range of medicinal products to include herbal teas, it chose an Evo-fold wrapper from Marden Edwards. It is the first automatic wrapper the Bulgarian company has purchased and it will be used to wrap its cartons of herbal teas bags launched to complement its range of medicinal plants, seeds and berries.

have ambitions to sell to other EU countries. Our strategy is to pack our premium quality, all natural ingredients into very Managing Director George Triov attractive packs to differentiate explained: “The tea project it from other products in the is aimed at the domestic market, while maintaining a Bulgarian market, although we competitive price.” © beverage innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Bev tech

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beverage innovation technical news

AriZona’s traypacker reduces changeover time by 50%

riZona Vice President Vincent M Lotito, purchased a tray packer at Pack Expo that has significantly increased packaging speeds while cutting downtime. While packaging processes have always played an integral role in corporate decision-making, food and beverage manufacturers are finding themselves under heightened pressure to capture market share in an increasingly cut-throat retail industry. AriZona has expanded rapidly over the last decade, with 40% growth rate over the last two years. Initially AriZona relied on co-packers to keep up with increasing demand, but in August 2003, the company purchased its own 200,000 square foot production facility in New Jersey. In operation round-the-clock, the plant produces many different types of beverages, running four or five flavours often requiring package changes in the same day. Standard-Knapp’s Continuum 296T Tray Packer has enabled AriZona to significantly increase case packing speeds. For 12-packs of both the 16oz and 20oz glass bottles, packaging speed has increased by 20% with the new equipment (from 57 cases per minute). Packaging for the 12-pack of 16oz cans also

has increased by 20% from 57 cpm. The company also needed to protect its graphics-heavy labels during the packaging process. The Continuum Tray Packer can accommodate trays with high walls, up to 4.5 inches providing a shield for AriZona's distinctive bottles and cans. The tray packer's Zero-Gap infeed design divides products into individual lanes using geometry and frictionless rollers. This eliminates the need to break up bottlenecks with oscillators, which can damage beverage labels. After being fed into the packer, a servo-driven grouper meters them into the desired amount. With smoother production, plant operators spend less time tending to jams and are more attentive to overall efficiency. With the help of the 296T, AriZona has reduced changeover time by 50%. Colour-coded parts, numbered change points, and a user-friendly process mean that changeovers for packs of 12, 14, 18, and 24 bottles or cans take only about half an hour. Since they do not require tools, the changeovers can be done by operators, rather than mechanics, an efficient and cost effective use of manpower.

Domino V400 and G-Series

t Foodex this year Domino UK showcased two unique coding systems; the V400 thermal transfer coding device for flexible packaging and the G-Series Thermal Ink Jet Printer. The G-Series expands the range of compatible print materials, while opening up new application possibilities for manufacturers. Domino is the only supplier to offer a multisubstrate, fast drying ink for this technology. The capability to quickly switch between waterand ethanol-based inks enables printing onto porous and nonporous materials.

Thanks to impressive 600 dpi resolution and speeds of up to 300m per min the G-Series is capable of producing superior quality logos, graphics, barcodes, data matrix codes and large amounts of text. In addition, the coder is geared towards minimal operator intervention and incorporates a simple and easy to use interface which eliminates costly training overheads. Users also benefit from low running costs, clean operation and a fast fix design requiring virtually zero maintenance.

Measuring biotin and folic acid

SSL has developed and validated UPLC-MS (liquid chromatography - mass spectrometry) methods for analysing biotin and folic acid in drinks. The UPLC-MS technique is quicker and more sensitive than earlier methods, giving clients confidence in claims substantiation. “UPLC-MS is a big step forward for analysis of vitamins and other functional ingredients,” said Marta Ahijado Fernandez, Laboratory Manager for RSSL’s Functional Ingredients laboratory. “The biotin and folic acid methods have been developed

using UPLC-MS equipment that is perfect for routine analysis of known compounds. We also have a separate UPLC-MS set up, for investigative work, identifying contaminants and unknown compounds.”

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TECHNICAL NEWS 43

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San Benedetto contour success

Bosch robot platform at Total

osch Packaging Technology will be exhibiting new equipment at Total Processing and Packaging 2010 (25-27 May in Birmingham, UK). Bosch will showcase its new modular Delta Robot platform LDx for increased production diversity. Capable of handling a wide range of formats, products and packaging types, the machine ensures maximum uptime through reduced changeover and cleaning times. Also, Bosch will be launching the SVI 4020 LR vertical bagger for frozen food applications. Visit Bosch Packaging Technology at stand 5630.

“Roll-fed shrink film allowed us to use a package with a contoured bottle and a label to match,”

Aptar Food + Beverage

msar, Seaquist Closures and Seaquist Perfect Dispensing have announced realignment under the brand name ‘Aptar Food + Beverage’. The Aptar Group announced that in 2010 it would undertake a strategic realignment of its business lines, with a focus on three main market segments: • Aptar Beauty + Home • Aptar Food + Beverage • Aptar Pharma. Newly formed Aptar Food + Beverage, which brings together Airlessystems, Emsar, Indigo by Valois. Pfeiffer, Seaquist Closures, Seaquist Perfect Dispensing and Valois, will focus on developing innovative dispensing systems, offering customers improved service levels and product quality. Peter Pfeiffer, President and CEO of the Aptar Group, said: “We have always been committed to better serving our customers by continuously striving to keep abreast of their expectations, and by staying a step ahead of market developments. By

talian producer of bottled water, soft drinks, sports beverages and probiotics San Benedetto has invested in a new polyolefin film label with a 50% shrink ratio and a new roll-fed sleeve labeller with laser welding capability. The company was using a polypropylene-based roll-fed shrink label with a hot melt/ UV adhesive seam for its Batik Succoso juice brand. However, the company wanted to upgrade the appearance of the bottle to reflect the product quality. The existing shrink film allowed up to an 8% shrink ratio, limiting the amount of space the label could cover.

explained Product Manager with San Benedetto Lorenzo Benvegnu. “But the low shrink ratio meant we were limited in the height we could place our label on the Batik package. “There was a lot of space we could not access so we constantly looked for film options that would costeffectively allow us to match the high impact of sleeves.” Polyphane Fit film is a proprietary polyolefin that is machine-direction oriented. This provides high tensile strength properties and on-press stability. The film also does not require refrigerated freight or air-conditioned storage because it has higher shrink initiation temperatures in comparison with standard sleeve-label materials.

Avery Dennison microsite realigning our businesses in a way that’s completely marketfocused, we will make it even easier for customers to do business with us, and offer our full product range in each of our three segments. This new milestone will help secure our long-term growth and reinforce our position as a global leader in our industry.” The new Food + Beverage business line, named ‘Aptar Food + Beverage’, will focus on these markets as from 2010, and be fully operational by early 2011. Within the new group, production and sales will be organised on a regional basis with the backing of global development teams. This will increase responsiveness and boost innovation by adopting a market-focused approach.

he Roll Materials division of Avery Dennison Corporation has launched www.enhanceyourbrand.com, a new microsite focused on pressure-sensitive labelling. The new microsite demonstrates to visitors the visual impact and operational efficiencies of pressure-sensitive labels. It targets packaging designers, brand managers and packaging engineers within consumer packaged goods companies serving the food, beverage/beer, wine, home and personal care segments.

to other labeling technologies, pressure-sensitive labelling boasts an array of benefits such as versatility, improved shelf-appeal, functionality, better end-use performance, capital and operational efficiencies, and simplified operations. Enhanceyourbrand. com is a definitive source for pressure-sensitive dialogue and information about these benefits.”

‘Fasson-brand pressuresensitive labelling technology from Avery Dennison offers consumer goods companies a more impactful way to present their brands to the market,’ said Henrik Kajueter, Vice President, Marketing, for Avery Dennison Roll Materials Europe. ‘As an innovative alternative

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Parker domnick hunter at Total

rocess & Packaging 2010, 25–27 May at NEC Birmingham will showcase cost effective industrial nitrogen gas generators from domnick hunter Industrial Divison of Parker Hannifin proven to increase productivity and profitability. In particular, the company will be exhibiting its latest Midigas and Maxigas onsite nitrogen gas generators, designed to provide alternatives to traditional nitrogen sources. These are useful in a wide range of applications in the process and packaging industry including modified atmosphere packaging (MAP), purging, blanketing and pressure transfer. Producing on demand nitrogen gas from compressed

air onsite, the ranges are suitable for small to medium and medium to large nitrogen requirements respectively. Perhaps most importantly, this eliminates the need for traditional and expensive gas storage cylinders, dewars or bulk storage. As a result, customers using the gas generators can make significant reductions in the cost of using nitrogen, with a fast payback on a generator of between 12 and 24 months, and ongoing savings of up to 90% thereafter. The on demand functionality of the Midigas and Maxigas generators allows users to overcome the environmental issues associated with road transport of bottled gas and the unpredictability of fluctuating gas prices, while operating from a small compressor facilitates low energy consumption.

Krones acquires rights to TripleS labelling technology

rones of Germany has signed an agreement with the Canadian firm CCL Industries covering the development and marketing of labelling technology for TripleS stretch-sleeve films. TripleS is specially developed by CCL, exhibiting a high degree of elasticity and capable of decorating the entire surface of contoured containers, comparable to conventional shrink-sleeve applications. Krones AG is developing a new labeller designed specifically for TripleS sleeves, scheduled for market launch in late 2010. Guenther Birkner, Vice President of the CCL Group, said: “This alliance enables us to make TripleS as a new form of decoration accessible to our customers all over the world significantly faster. Which means CCL can concentrate on its core business of producing labels, and further extend its technological lead.” CCL Industries employs about 5,700 people and operates 59 production facilities worldwide. CCL is the world’s largest producer of pressure-sensitive labels and a leading manufacturer of stretch and shrink sleeves.

Lincoln & York develops biodegradable packaging

nnovative coffee roasting company, Lincoln & York has developed a brand new range of biodegradable packaging that keeps coffee fresh, and will be launching it at Caffè Culture this June.

packaging decomposes within one year and the transparent packaging takes just six to seven months to decompose. The packs have been designed to have a perfect oxygen barrier for half a year to keep the coffee fresh.

The company has developed the pioneering packaging in response to the growing need for green alternatives for the Out Of Home (OOH) market, to reduce the impact that many foil packages can have on the environment.

James Sweeting, Director at Lincoln & York, said: “We are pleased that we can finally unveil our new packaging to customers at Caffè Culture from 23-25 June.

Lincoln & York’s new coffee packaging comes in a range of sizes and can be used for both coffee beans and coffee roast blends in a transparent or metalised finish, both of which are compostable. The material is a two-layer structure of metalised cellophane and a sealing layer of corn and potato starch. Extensive tests on the products, carried out by Lincoln & York, show that the metalised

As a company, we believe that high quality coffee packaging is essential for an excellent coffee product and we are pleased that our biodegradable bags do not compromise on the freshness of our coffee. “Both the metallic and nonmetallic packaging options are suitable for keeping coffee fresh for up to six months, making the material ideal for use within the hotel, restaurant and catering sectors and other food service markets.”

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TECHNICAL NEWS 45

Products and services

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Reach thousands of decision makers in the beverage industry worldwide by advertising in the beverage innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@foodbev.com

Jesús Luna-López

Flavours, colours and ingredients Colours

Flavours and flavouring

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

For all your beverage advertising needs, call +44 (0)1225 327862 Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

foodbev com A world of food and drink

Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/beverage 46 MARKETPLACE

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Flavours, colours and ingredients Flavours and flavouring

Machinery and equipment

Fruit juices and compounds

Caps and closures

DAMZY© CLIP

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com The Damzy© Clip opens, closes, preserves...

Flavours, colours and ingredients Fruit juice concentrates William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com

Fruit juice

Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Caps and closures Ingredients

www.kerry.com www.foodbev.com/beverage Issue 75 - May 2010

MARKETPLACE 47

Products and services

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Machinery and equipment Labelling

Conveying

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

Mold suppliers

Shrinkwrapping machinery

SACMI LABELLING SACMI VERONA S.p.A. Via Dell’Industria, 2/A 37060 Mozzecane (Verona) - Italy Tel: +39 045 6347511 Fax: +39 045 6347559 E-mail: sacmilabelling@ sacmilabelling.it

Packaging Bag in box dispensers

Filling machinery

SACMI FILLING S.p.A. Via Enzo Ferrari, 1 43058 Ramoscello di Sorbolo (PR) Italy Tel: +39 0521 695411 Fax: +39 0521 695401 E-mail: info@sacmifilling.it

Process equipment

Labelling

P.E. Labellers S.p.A. Via Europa 25 46047 Porto Mantovano (MN) Italy Tel: +39 0376 389311 Fax: +39 0376 389411 www.pelabellers.it Email: pelabellers@pelabellers.it

Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/ beverage 48 MARKETPLACE

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Tel: +39 0173 615636 Fax: +39 0173 615633 Website: www.watersystems.it Email: info@watersystems.it

beverage innovation

advertiser index

Armfield BASF Chas Boggini Drylube Husky FoodBev.com Lonza Plantextrakt Sipal Webtech Wild

Page

17 9 19 39 52 26 2 21 41 51 4

Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

For all your beverage advertising needs, call +44 (0)1225 327862

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Packaging Closures

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info.uk@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

“Latin America leaders in Closures manufacture”

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe

Seaquist Closures Ltd 5 Bruntcliffe Avenue Leeds 27 Industrial Estate Morley, Leeds West Yorkshire LS27 0LL United Kingdom Tel: +44 (0)113 220 3200 Fax: +44 (0)113 289 7323 E-mail: info@seaquistclosures.eu Website: www.seaquistclosures.eu Sports closures and dispensing systems for plastic packaging Contacts: UK: Paul King Germany: Gerhard Brandt France: Florent Gras

+44 (0)7711 648 835 +49 (0)151 1950 7325 +33 (0)6 78 86 35 91

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Viscose Closures Ltd Fleming Way Crawley, West Sussex RH10 9JY, United Kingdom Tel: +44 (0)1293 519251 Fax: +44 (0)1293 540005 E-mail: sales@viscose.co.uk Website: www.viscose.co.uk

Ten magazines a year delivered to your office. Never miss an issue!

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MARKETPLACE 49

Functional botanicals

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by William Ransom & Son Senior Development Technologist Farhana Rahman

ver the years since Ransom first started in 1846, we have seen various trends that influence the demand for natural extracts within the food and beverage industry. Recently the trend has shifted to functionality from a natural source. There is a clear shift in consumer demand towards natural and clean products that come with added benefits to aid health and wellbeing. In keeping with this trend the ever-growing energy and sports drinks market has seen new products introduced to cater to the demand for energy from a natural source. from testing the raw material through to the finished extract. At Ransom we use our age old expertise combined with new technology to carefully monitor every product through the entire process. We offer a range of guarana extracts with standardised levels of natural caffeine. Our standardised extract of kola and yerba maté are much in demand from customers who want two or more extracts or a blend of extracts in their product to add more interest.

Guarana seeds

There is growing interest in botanicals that may help to provide a natural energy boost. Extracts from guarana, kola nuts and yerba maté have had long standing use in traditional beverages and are now finding their way into more mainstream products as natural sources of energy. The active principle is caffeine in all three plants, but present at different levels. The level of caffeine in an extract from the plant material can further vary due to the different extraction techniques used and seasonal and batch variations. It is therefore vital to monitor and control the product at each stage starting

Natural sources

Kola nuts

English hedgerow are becoming very popular in beverage NPD within the UK. Some of the key names in this category are elderflower, elderberry, rosehips and burdock. The flowers and berries of the elder tree have been used for centuries in various traditional food and beverages for their flavour; they are less known for their anti-inflammatory properties which may be due to the presence of ursolic acid.1

research published in major food journals has made a small contribution in highlighting the benefits of green tea. Most green tea extracts are standardised to total polyphenols and EGCG (Epigallocatechin gallate) content. We offer green tea extracts to meet various end product requirements. In addition to energy and tea extracts there is a growing demand for extracts with a provenance. Botanicals from the

Most botanical applications are based on traditional use and there is insufficient scientific data available to substantiate functional claims. There is a need to carry out more scientific research to help future growth in this area.

Another area of growth is in tea extracts. Green tea and other tea extracts are versatile and fit in very well into most natural health and wellness products. Tea extracts are known for their antioxidant properties and there has been a substantial growth in their application. Green tea as we all know has been extensively researched for its powerful antioxidant properties and is now found in various food and beverage products either in combination or a single extract. Our in-house

Elderflower

Green tea and other tea extracts are versatile

Consumers today are more experimental, but at the same time health conscious. We think the demand for functionality from natural sources is here to stay. The demand for new sources to offer more variety will drive growth in this area.

Potter’s New Cyclopaedia of Botanical Drugs and Preparations, R C Wren, 1988, page 106 1

50 EXPERT OPINION