Issue 78 | Beverage Innovation by FoodBev Media Ltd

BEVERAGE innovation

foodbev com A world of food and drink

DIGITAL SAMPLE COPY

Beauty and health drinks in Brazil

PLUS

Cristiana Arcangeli founder, Beauty’in

FOCUS

INGREDIENTS

Functional drinks for kids

Citrus

Special report

Caps and closures

INSIGHT

MARKET REVIEW

Pallet wrapping

Japan

INSIDE global product innovation, technology and ingredient news © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Issue 78 - September 2010

Inside this issue 4 6 16

18 21 48 52 54

The Editor’s view

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Futurespeak - new terminology.

COVER STORY

Beauty’In

Innovations Pick of the latest new products.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit www.foodbev.com/beverage

Interview with Cristiana Arcangeli - businesswoman, presenter and founder of Beauty’In functional beauty drinks in Brazil.

Market Review - Japan Demanding consumers drive relentless innovation.

Ingredients in action The most popular flavour - citrus.

Bev tech Beverage Innovation technical news.

Marketplace Beverage Innovation products and services guide.

Caps and Closures A comprehensive look at new developments in the closures sector with expert views.

Advertisers index.

Events The place to be - events taking place in September and October.

Expert opinion Peter Schwarz expounds on global dynamics.

SPECIAL REPORT

FOCUS

Functional drinks for children A growth sector requiring special attention in terms of safety and nutritional value.

INSIGHT

Product and pallet wrapping Looking at equipment offering versatility, flexibility and sustainability.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

www.foodbev.com/beverage Issue 78 - September 2010

CONTENTS 3

The editor’s view

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Future speak

ne of the problems with an evolving industry is keeping up with terminology.

In recognition of the growth of water, functional and juice drinks, almost every beverage trade association moved from using the term ‘soft drinks’ in their title several years ago. Similarly, terms such as aseptic filling, Fairtrade, sustainable sourcing and anaerobic digestion have moved into our vocabulary. Do you already use the following terms? Carbon Capture Sequestration, geo-engineering, re-generative medicine, smart grids, global philanthropy? For an explanation and more on future speak see our Expert

Opinion on page 57 where Peter Schwarz, contributor to the Spielberg think tank, gives us the benefit of his views on the global economy. In this issue we look at beauty and health drinks in Brazil and functional drinks for children - two exciting growth areas. According to a recent report by Research and Markets, in 2009 energy drinks accounted for 45% of all new functional drinks launched, sports drinks accounted for 12% after which came brain function drinks (6%), heart health drinks (5%), beauty drinks (5%) and digestive health drinks (4%), with a significant trend towards hybrid products that blur category boundaries.

aseptic filling

Carbon Capture Sequestration geo-engineering re-generative medicine

smart grids global philanthropy cognitive health lightweighting

water footprint Omega-3 CoQ10 emulsions This issue’s ingredients in action - citrus - encouraged a flurry of correspondence from flavour companies worldwide, underlining technological advancements in this arena.

Beverage Innovation Awards presentations on 23 September - hope to see you there among the winners.

But the big news this issue? Well InterBev of course. We will be there with the InterBev

We also have the first in our series of market reviews with a closer look at the innovative Japanese market by Steve Galloway of Exigo Marketing in collaboration with Yoshihiko Hani of Beverage Japan.

Claire Phoenix

Fairtrade

sustainable sourcing anaerobic digestion

Our Special Report on caps and closures highlights the trend towards lightweighting and dispensing caps, which ties in nicely to the functional drinks sector.

And this is just the start of an action packed autumn - or should I say fall? A number of prestigious packaging and ingredients shows are taking place - from Intermopro, K and Brau to the Worldwide Food Expo in Chicago, SIAL in Paris and Hi Europe and Emballages to follow in November. To conclude the year is the 4th BevME Congress in Jeddah in December. If you would like to meet up for a chat do let me know - I am always pleased to have face to face contact, with the potential for interviews. We plan to bring you news of beverage trends from all the shows - both in the magazine, and online at www.foodbev.com.

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BEVERAGE innovation

A world of food and drink

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Every effort is made to verify all information published, but Beverage Innovation cannot accept responsibility for any errors or omissions or for any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. Beverage Innovation welcomes contributions for publication. Submissions are accepted on the basis of full assignment of copyright to FoodBev Media Ltd unless otherwise agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

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Innovations

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The editor’s pick of the latest new products

Tropicana Citrus Echoing the subject of our ‘Ingredients in action’ section this month, and following success with its orange lime variant, Tropicana has added zest to its ‘Not from Concentrate’ (NFC) range with a new 1 litre orange lemon variant and has also launched its popular Ruby Breakfast blend in a 1.5 litre format.

Froosh redesigns Launched in Sweden in 2004, and guaranteeing two of your five daily portions of fruit and veg, Froosh 100% pure fruit smoothies are sold in blueberry raspberry, strawberry banana, peach passionfruit, goji and mango orange. Design agency Pearl Fisher has just redesigned the range.

Los Combos combo Spanish dairy company Los Combos has introduced a new fruit and probiotic yogurt smoothie range in Very Berry, Hey Honey and Mango Love flavours. The wide mouth on the go health drinks are packaged in single serve 500ml PET with colour co-ordinating labels.

Bottlegreen pink fundraiser The Bottlegreen Drinks Company has teamed up with Breakthrough Breast Cancer as a principle sponsor for the year. The pomegranate and elderflower cordial and sparkling pressé range will be turned pink and renamed Bottlepink. Between 15 September-15 November 2010, the bottles will be sold in UK supermarkets with 10% of the retail price donated to the charity.

Peela adds pineapple Listing with easyJet, Thomas Cook, and SwissAir airlines as well as petroleum chain Euro Garages, Navson’s Peela NFC juice offers a six month shelf life and is available in 250ml and 1 litre formats. The company has recently added a pineapple variant with plans to include mango and guava.

Powerade Citric’ Reaction in Mexico. According to Coca-Cola de Mexico, Powerade Citric‘ Reaction is the first isotonic drink in the country to contain fruit juice, either lime or orange juice along with the original formulation. Positioned as a hydrating drink for sports enthusiasts, it sells in 500ml, 600ml and 1 litre formats. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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granini afternoon

Copella’s 70s revival Copella is going back to its roots with a new twist on its Apple & Morello Cherry, one of the first ‘Apple &’ varieties produced by Copella in the early 70s. A money off neck collar promotion at launch, along with a sampling for 40,000 consumers will boost incentive along with direct mail, digital and PR marketing.

True Lemon on trial A report from Health and Wellness Specialist Eric Durak MSc, at a Californian University trialled True Lemon to see how much it helped increase water intake. All natural, zero calorie, True Lemon sachets by True Citrus are available in over 9,000 grocery stores.

Taking the specific consumption occasion idea beyond breakfast, lunch, or onthe-go, Granini has launched Tu Merienda (an afternoon snack) juice drink in Spain.

Nutritious Cheribundi New York, based CherryPharm has launched Cheribundi, a range of three drinks made from Montmorency cherries. Antioxidant Tru Cherry, Skinny Cherry and Whey Cherry were developed by Cornell University specifically to retain nutrients.

Aimed at children, the 20cl carton of juice nectar contains orange, banana and passion fruit juice.

V8 Fusion tea Campbell Soup Company has expanded its V8 V-Fusion line of beverages with a juice blend containing a hint of antioxidant natural green tea - with just 50 calories per serving. Raspberry green tea, pomegranate green tea and pineapple mango green tea are sold in 46oz bottles.

Tahitian Noni now five strong Tahitian Noni International (TNI) a global research driven, bioactive products company has developed four flavour variants to add to Noni Original: Family Grape, Family Mango Passionfruit, Extra and Pure. All contain iridoids which are more stable than phytochemicals and resistant to degradation. The smooth family combination costs £14 per 750ml alubottle with the purest high acidity variants at £30 per 750ml bottle.

Capuaca energy smoothie Robeks Juice of Darien in Brazil has unveiled three new juice smoothies, namely Capuaca Energizer, Capuaca Carnival and Caja Energizer. Based on the Brazilian superfruit capuaca (the drinks’ principle ingredient) it is said to be rich in amino acids, Omega-3 essential fatty acids and vitamins A, B and C.

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PRODUCT NEWS 7

Innovations

www.functionaldrinksnews.com

N’rich is described by the company as being a ‘tasty protein drink’ that is rich in vitamins, minerals and antioxidants. Furthermore, N’rich is preservative free as it is packaged using cold fill technology in 200ml Tetra Pak cartons. According to the company, the beverages are targeted at young, health conscious mothers looking for nutritious drinks for their children. N’rich is currently only available in the cities of Pune and Mumbai, but the company expects to

Peformance benefits for athletes Carnipure is a special grade of L-Carnitine manufactured by the Swiss life-science company Lonza. Due to its versatility it can be used in many types of functional foods and beverages, with sports beverages being especially popular.

Kids protein drinks in India Ruchi Soya Industries, in India, owner of the Nutrela oil brand, has relaunched its range of protein beverages, originally launched in 2008. Consumers found the original flavours too exotic so the new range includes apple kiwi, apple peach and multifruit flavours.

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widen distribution to the country’s top 20 cities shortly.

Think Drink Think Drink, whose beverages hit the UK last summer, is looking to pass over the reins to someone with the drive to continue sales of this healthy, low calorie energy drink. Available in apple elderflower, cranberry raspberry and orange grapefruit, each 500ml bottle contains 375mg of maté to provide jitter-free energy, 175mg of guarana to enhance alertness and alleviate fatigue, and an equal amount of Siberian ginseng. The drinks are also fortified with vitamins B1, B3, B5, B6, B12 and C.

Scientific evidence has shown that Carnipure supplementation may help optimise performance, delay onset of fatigue and improve recovery process by positively affecting VO2 max, the maximum amount of oxygen that an individual can use during exercise in a set period of time. A study of endurance athletes has shown that L-Carnitine supplementation decreases the respiratory quotient (RQ) during a 45 minute cycling exercise, indicating a glycogen sparing effect, which is thought to lead to improved performance and a delayed onset of fatigue. Furthermore, it can decrease the production of free radicals, lessen tissue damage and reduce muscle soreness so that exercise can be quickly resumed. It is especially important for high performance athletes, such as triathletes, to consume enough L-Carnitine as they have been shown to have lower than normal plasma levels of L-Carnitine due to increased excretion via the kidneys and via perspiration.

hygroscopic alternative for liquid and solid applications. Both forms are bright white, stable at a wide range of pH and temperatures, highly water soluble and form colourless solutions. They can be integrated into various applications, such as sports drinks. Isostar Fitness L-Carnitine by Nutrition et Santé contains 500mg Carnipure per 500ml bottle. It is a rehydration drink with the fat burning effect of Carnipure. Inkospor’s Active Balance L-Carnitine is a refreshing drink geared towards active, health conscious women who also want to maintain their weight. It contains 1000mg Carnipure per 500ml bottle.

Lonza offers Carnipure crystalline and Carnipure tartrate, a non-

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Innovations

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Latest product launches from Japan Calcium no Ooi Tonyu Inryo and Daizu to Nyusankin

Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Kajitsu Taikan Suzumi Suika ‘Kajitsu Taikan Suzumi Suika’ (right) from Japan Tobacco is a new shake jelly drink. It contains 10% watermelon fruit juice, 34kcal per 100g, and comes in a slim, square 350g PET bottle from Yoshino Kogyosho.

Gohan ga Susumu JuRokuCha Asahi’s JuRokuCha (tea with 16 ingredients) is one of Japan’s leading tea brands (below). This is a new variety promoted to be consumed with meals. It is based on the eight main ingredients from JuRokuCha plus eight additional food ingredients such as konbu seaweed, barley, black beans, cherry tree leaves and brown rice from regions of Japan. It is packaged in a 490ml PET bottle.

Aquarius, ILOHAS Mikan and OLU OLU Coca-Cola has introduced the ergonomic 23.6g AirBottle for Aquarius (below), reducing label material by 50%. I LOHAS Mikan (below) with added Japanese Onshu Mikan (Satsuma) extract) is the first flavoured water under the I-LOHAS water brand, with the 12g 520ml eco ‘plant bottle’. This contains 17kcal per 100ml, and is sold through the convenience channel. The five drinks in CocaCola’s OLO OLO series (below) are chilled ‘ecoflat’ beverages targeting men and women 20-30. Designed for vending, the series comprises; a slightly bitter and a mild café latte, a Belgian chocolate latte, and two fruit smoothies.

Yasai Shibori Series Kagome has two new drinks in its Yasai Shibori Series (above). Tomato Lemonade is a 60% tomato juice drink, containing lemon, lime, honey, ginger, 10mg lycopene, natural water from Japan’s Southern Alps with 73kcal per carton. It is a limited edition beverage available until the end of September. Tomato no Mitsu Juré is a honey jelly drink for adults. With a tomato pure base it also contains honey, orange liqueur (0.3% alcohol), 5.8mg lycopene and 78kcal per carton.

Kikkoman has launched Calcium no Ooi Tonyu Inryo - a yogurt flavoured soymilk drink, blended with lemon and apple fruit juice. Targeting young Japanese female consumers, the 350mg calcium content is half the recommended daily intake. It displays the Tokuho mark indicating FOSHU status. Daizu to Nyusankiin contains 5% soymilk mixed with fermented vegetable juice plus 1% pineapple juice, 530mg amino acid, plant based lactic acid bacteria, zero cholesterol and 27kcal per 200ml. In 750ml PET and 200ml Tetra Pak slim LL cartons.

Calpis Jelly Calpis Jelly (left) from Calpis is a chilled shaking jelly lactic acid bacteria drink which comes in a 200g plastic cup. It will be sold only in the convenience store channel and has 104kcal per cup and a 90 day shelf life. It will be distributed initially in greater Tokyo, then in other specific regions of Japan but not nationwide.

Established in 1978, Beverage Japan is Japan’s leading trade beverage publication covering all aspects of the drinks industry and market in Japan and is published monthly by Japan Beverage Inc. The magazine is represented in Asia and Europe by Exigo Marketing. For more information contact steve@exigomarketing.com www.exigomarketing.com

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Highlights of Beverage Innovation October issue

Zola adds Açai Light

Supplement: 2010 Colours and Flavours

San Francisco based Zola has added Light Açaí Juice to its açaí drink range, featuring 50% less sugar and 50% less calories than the original version. Claiming to be the world’s first light açaí juice, it is sweetened with Stevia, but delivers the same amount of antioxidants, energy and Omega-3, -6 and -9, as the original juice.

Always popular and of great interest to those involved in the beverage sector, the 2010 Colours and Flavours supplement includes interviews with flavour technologists, R&D experts and trends researchers.

Japan’s Morinaga has developed a buttery, maple infused, pancake drink to match its powdered mix pancakes or hotcakes (hotto-keiki). Sold in 33cl can format this is a variation on Carnation’s instant breakfast drinks - for consumers on the go.

Christmas Pudding? It’s no joke! Following consumer testing at the UK’s Kent County Show, Silver Spring’s Perfectly Clear brand is to launch a Christmas pudding variant. The company’s new product development team came up with three flavours to offer a special Christmas drink. The other two were spiced cranberry and mulled wine.

Orange fuel energy

Morinaga pancake drink

Special Report: Saving water in processing Water footprint is the word on everyone’s lips this year and saving water in processing is a massive contributor. Beverage Innovation asks the experts about latest moves in water reduction, re-use and re-cycling, including: latest CIeaning in Place (CIP) systems, water free conveying systems, advanced spray washers/nozzles, valve systems and water cleaned using reverse osmosis through membrane filtration.

Beauty drinks Expanding from a tiny niche to a mainstream proposition, beauty drinks use nutraceutical ingredients to improve eye, skin care, hair and nail care. Excellent packaging advancements, taste masking, flavour enhancement and targeted marketing are all increasing appeal.

Insight: Premium packaging: glass and PET Frequently chosen to convey a premium proposition, glass holds a substantial proportion of the premium beverage market. However the number of companies choosing PET is increasing year on year. Lightweight, cost optimal, embossed, etched, coloured or crystal clear, with transparent self adhesive labels, or shrink or stretch sleeving, PET provides impressive shelf stand out and much more.

Ingredients in action: Omega-3 Along with vitamins C and D, Omega-3 has risen rapidly through the popularity rankings when it comes to new beverage formulation.

Las Vegas based Xyience Inc has added Xenergy Xtreme Orange Fuel to its range of energy drinks.

Other features/topics covered in this issue:

Packed in a 16oz can, the sugar and calorie free drink features only 2g of carbohydrates per serving.

• Over 50 product, marketing, ingredient and technical innovations

• Expert Opinion • Manufacturing and technical news

Contact us For your hard copy of Beverage Innovation or to sign up for digital copies contact subscriptions@foodbev.com or call +44 (0) 1225 327871.

7 Up Clear Dry Pepsi Japan has launched 7-Up Clear Dry. Just like the recently released Pepsi Strong Shot, zero calorie 7-Up Clear Dry boasts more caffeine - in this case 85mg in a 500ml bottle.

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PRODUCT NEWS 11

If you have any expertise in the above features and would like to share your knowledge, thoughts and suggestions, then please email the editor. Advertising interest? Please contact ruth.cole@foodbev.com Editorial contributions? Please contact claire.phoenix@foodbev.com

Innovations Salvetat’s soda squad French sparkling mineral water brand Salvetat has expanded into fruit sodas with four completely natural variants - mint, lemon, lime and mixed fruit - free from sugar, colour and preservatives.

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Nutrient rich Nesfluid Following two years of research, Nestlé France has unveiled an innovative range of nutrient rich drinks adapted to meet specific needs. The six variants include Renforce, Vitalise, Rayonne, Equilibre, Body and Protect - meeting the needs of women, seniors, young males and children with a blend of vitamins, minerals, tea and fruit flavours. Low in sugar with a shelf life of six months Nesfluid will sell in the ambient juice aisle in supermarkets and hypermarkets.

Podebradka grapefruit Leading Czech mineral water company Podebradka is among the first to diversify by entering the flavoured water market with pomelo (grapefruit) flavour. Claessens Cartils has developed the 1.5 litre bottle and six-pack shrink wrap in six fruit variants.

Frize low cal bar range Sumo-Compal of Portugal’s water-tosoft-drinks brand Frize has added a new ‘Bar Collection’ featuring tonic water and ginger ale. Packed in the brand’s iconic glass bottle, the tonic features only 6kcal per unit while the ginger ale has just 3kcal.

Coca Cola rPET bottle chair The Conran Shop’s iconic Navy Chair has been updated in six colours. Coca-Cola originally contacted manafacturer Emeco. Each chair is made using 111 rPET bottles and takes three minutes to make. The advanced molding technique gives a velvet scratch resistant finish.

Candurin sparkles in drinks Merck KGaA has developed Candurin Gold Sparkle which gives a brilliant sparkling effect to drinks thanks to its particle size distribution. The mineral non artificial colour is based on natural silicate combined with dioxide and iron oxide. Meeting stringent food and safety standards it is distributed by S Black in the UK and Ireland.

Refine zero cal mixers ‘Look good, feel good, refine your spirit’ is the slogan for Refine all natural mixers. In Cosmopolitan, Mohito and Margarita pre mix variants the range is aiming to add a premium edge to top quality spirits. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Jones’ spellcasting sodas Hooking into Dungeons and Dragons on line gaming, Jones Soda has launched a limited edition range of sodas using pure cane sugar with names such as ‘Illthid brain juice.’

Rapidz trio Meeting demand for school’s compliant sodas, the Rapidz range from Calypso Soft Drinks contains 50% fruit juice and is available in sparkling lemonade, iron brew and fruit cola variants.

Cola Turka label win

Veda Happy Water India’s Green & Blue Veda uses Ayurvedic medicine incorporating botanicals and fruit as the root of its three functional variants: reboost & go, clean up & detox and peace & smile.

BMX Masters 12,000 fans came to Cologne’s Jugendpark to check out the BMX Masters presented by Coca-Cola’s Rockstar Energy drink, with entries from 400 ace riders from 30 countries.

Highly recommended in the recent 2010 FINAT label competition, for Cola Turka was Etimag Etiket with gold foil, spot varnish and embossing.

Skinny whey juice EB Performance drinks has released a Skinny version a year after introducing its Whey Juice protein beverage line. Now updated with a metallic label it contains just 120 calories per 16.9oz serving with a new orange peach mango flavour to boot.

J2O light White Blend Meeting demand for lighter tasting drinks Britvic’s J20 has a new White Blend range including White Grape & Kiwi and Red Grape & blackcurrant. They are sold in glass bottles in pubs and bars as an alcohol alternative.

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PRODUCT NEWS 13

Innovations

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Rockstar Recovery Containing just 20 calories per serving the latest addition to the seven strong Rockstar range from Coca-Cola contains electrolytes to help rehydration - hence the recovery proposition. Natural lemonade flavoured and sweetened with sucralose, sugar and acesulfame-k it has a natural sweetness. Shortly to be sold in 1 litre PET format alongside the can in original and punched (guava) flavour. It was introduced in the US in early 2010 and is now available in the UK.

Aquathin reduces anxiety By alleviating the mental anxiety created when we don’t eat, aquaTHIN is said to ensure fat loss in a convenient and enjoyable way. The company says: “aquaTHIN satisfies the physical and mental desire to eat by suppressing the urge and replacing the experience with comfort and satisfaction.”

Gavin Henson opts for Gold’s

Dairy Free Good Hemp

Following the choice of bodybuilding legend Arnold Schwarzeneger, Rugby star Gavin Henson is the name behind Gold’s Gym Supplements. “They help me with endurance, strength and recovery and to maintain my physique,“ he said.

Providing a dairy free alternative to milk, Good Hemp drink from Braham & Murray is made from natural hemp seed and is a natural source of Omega-3. Containing calcium and vitamins it is low in saturated fats and soya free.

España Burn shot Coca-Cola España has launched a shot sized version of energy drink Burn. Originally launched in 2006 in the US it has registererd 800% growth and is now available in eight countries.

Yazoo Napster link up Campina’s Yazoo milkshake brand is offering free music downloads in partnership with Napster across 14 million Yazoo packs and 500g single serve bottles. Linking music and milk, the entire library includes millions of tracks fron pop to classical. The deal is one track per purchase.

In Spain the shot builds on the success of Burn Day - a lower caffeine energy drink and Burn con Zumo with 20% fruit juice, launched last year. It contains a whopping 80mg of taurine, caffeine, B vitamins, sugar and low calorie sweeteners.

Biokefir probiotic US based Lifeway Foods - supplier of healthy Kefir beverages has introduced 3.5oz Biokefir shots to supplement heart health and digestion. Sold in four-packs they contain 60 calories each.

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Loaded stamina shot Men’s magazine Loaded and nutraceuticals company Podium Brands has launched a stamina shot with claimed aphrodisiac benefits. Featuring cover girl India Reynolds, it offers sugar free balanced energy.

All In poker energy Promoted by movie star poker player Jackie Chan and the All In team a range of three energy drinks and fortified waters under the All IN brand name has been launched to appeal to poker players worldwide. Containing zero calories and in root beer, grape and citrus flavours, the drinks use a herbal blend to provide sharpened focus.

Rainforest superfruit Boston based Rainforest Beverages introduced its superfruit cola this August. Containing 10g açai berries, Omega-3, -6, and -9 fatty acids, protein, vitamins and minerals, fibre, ginseng, guarana and muira puama it has 35 calories.

Into 2 Energy Launched in Florida in nightclubs, petrol stations and key hotels, this caffeine and taurine enriched drink from Eternity Beverages is sweetened with Splenda, has just 4-5% carbonation and contains vitamins B6 and B12.

Intermarché No Limit Intermarché has unveiled an own brand energy drink, ‘I have no limit’. Produced for the French supermarket by Refresco from its base in the Netherlands, it contains B vitamins, caffeine and taurine.

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PRODUCT NEWS 15

Bev business

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New developments in the international beverage industry

by Bill Bruce

Wild ingredients companies united under global structure

new Swiss company has been formed called Wild Flavors GmbH, bringing together the global food ingredients companies that bear the Wild name under a new structure. Dr Hans-Peter Wild, scion of the Wild family which owned Epenheim, Germany based Rudolf Wild GmbH & Co since its foundation in 1931, sold some shares to asset manager Kohlberg, Kravis, Roberts & Co (KKR) in January this year. This sale was seen as the first step towards bringing together the global companies and an eventual initial public offering. KKR brings capital that can enable Wild to continue growing its business, as it has access to financial sources that were previously unavailable. The new company, headquartered in Zug, Switzerland, consists of

Rudolf Wild GmbH, Wild Affiated Holdings Inc (the Erlanger, Kentucky holding company of Wild Flavors Inc), and Swiss assets owned by Dr Wild. As well as having management offices and production sites

“Together with our partner KKR, we have been able to create the new structure within half a year.”

in Eppelheim and Erlanger, the new company also has production locations in: Berlin, Germany; Valencia, Spain; Sisseln, Switzerland; Rotterdam, Netherlands; Toronto, Canada; Beloit, Wisconsin, USA; Beijing, China; and Dubai, UAE. “I am very excited and enthused that together with our partner KKR, we have been able to create the new structure within half a year,” said Dr Wild. “However, there is still a long way to go. During the next months we will bring together the new global organisation and integrate the processes. We expect that we will benefit from KKR’s extensive experience here as well.” “This allows us to offer our customers the best products for the respective markets, worldwide,” Dr Wild said.

Dr Hans-Peter Wild

There is currently no timescale for an eventual public listing, which was first mooted in 2007. The new structure does not include Deutsche SiSi Werke GmbH with its leading brand Capri-Sonne, Wild’s technology centre Indag, or the fruit preparation businesses of Wild Dairy Ingredients (WDI), based in Nauen, Germany. These businesses were not included in the deal with KKR and are still 100% owned by Dr Wild.

COMPANY RESULTS

Strong quarterly results from most players worldwide

ince the last issue of Beverage Innovation went to press, all the major non-alcoholic drinks companies reported their quarterly 2010 operating results. PepsiCo’s success was driven by the acquisition of its two anchor bottlers, gains across its snack and beverage portfolio in key international markets, disciplined investments in strategic initiatives and prudent cost controls. The Coca-Cola Company reported a strong Q2, with volume growth of 5%, ahead of its long term target, with balanced growth around the world, including 2% growth in North America and 6% international growth. Worldwide volume grew 4%, led by brand Coca-Cola, up 5% in the quarter and 4% year-to-date. Coca-Cola Enterprises recorded an increase in profits

for the first half of the year, despite a slight drop in net sales. The transaction with The Coca-Cola Company which will see the acquisition of Coca-Cola Enterprises’ North American operations remains on-track to close during the fourth quarter. Following the deal, Coca-Cola will control about 90% of the bottling of its products in North America. Athens, Greece based Coca-Cola Hellenic delivered what it described as “robust” operating performance in the first half of 2010, with improved performances in Eastern Europe. However, net profit fell 11%, mainly due to a windfall tax in debt-laden Greece.

Coca-Cola Femsa, the largest Coca-Cola bottler in Latin America reported second quarter revenues up by 4%, while Sydney, Australia based Coca-Cola Amatil delivered a record net profit after tax for the 2010 half year, up 12.1% on the 2009 interim result.

Nestlé group achieved organic growth of 6.1%. Its food and beverages business achieved 5.7% organic growth, built on a solid foundation of growth in emerging markets as well as in Western Europe and North America.

In Turkey, Coca-Cola Içecek’s second quarter sales volume increased by over 10%.

All eyes are on next moves from Nestlé which is due to receive $28 billion from Novartis AG for its stake in contact lens cleaner maker Alcon. With that much cash at its disposal, Europe’s biggest company by market value could buy almost any publicly traded food business. Analysts are having a field day speculating on where the money will be spent. The only listed nonalcoholic beverage and food companies with greater market capitalisations are Danone, Kraft, The Coca-Cola Company, PepsiCo and Unilever.

Away from the Coke and Pepsi systems, Dr Pepper Snapple Group reported strong second quarter results, with increased sales volume and net sales. Hansen Natural Corporation also reported record sales and profits for the period. In the UK, Britvic reported its Q3 trading performance. Group revenue, including Britvic France, showing an increase of over 16% on the prior year.

For more on these stories and for more company results, visit www.foodbev.com © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

16 NEWS

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For daily news, visit © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

foodbev com A world of food and drink

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Eckes-Granini and KMV partner

Suntory sells Rosinka in Ukraine

he Eckes-Granini Group, one of the leading fruit juice producers in Europe, and KMV (Karlovarské Minerální Vody), the leading bottled water supplier in the Czech market, have concluded a strategic partnership agreement. Through co-operation in marketing, sales and logistics, the partners will market the international premium brand Granini and YO syrup premium brand successfully in the Czech Republic and Slovakia.

yet another step forward in keeping with our international expansion policy,” said Eckes-Granini President and CEO Thomas Hinderer.

apanese beverage company Suntory has sold its Ukranian soft drink brand Rosinka to its former owner, the Kiev Investment Group. Rosinka was acquired by the France based Orangina Group in 2007 for a reported $60 million and became part of Suntory when Orangina was bought last September. The Kommersant newspaper reported that the main reason for the sale of Rosinka is Suntory’s focus on strong regional players. Rosinka is only seventh in the

“This strategic partnership is

Ukraine beverage market with just 5.5% share, and its sales have apparently fallen over 40% since 2007.

Can energy drinks attract new customers? Danone sells Huiyuan shares in China

ccording to Mintel research, energy drinks/shots manufacturers are having difficulties attracting new customers, despite a 136% increase in sales from 2005-2009. In fact, 74% of those surveyed said they didn’t consume energy drinks/shots and 69% of those non-users were not interested in trying them. Mintel’s Global Market Navigator found that Americans consume 3.05 litres of energy drinks per person each year, but energy drink market penetration remained flat at 15% of all adults aged 18+ during 2007-2009. Energy drinks/shots non-users cite high prices (48%), too much caffeine (43%) and a general feeling that energy drinks/shots just aren’t good for you (43%) as reasons why they haven’t consumed any in the past three months. “Sales of energy drinks and shots have remained relatively strong for the last few years, but the same core group of customers continues to buy them,” said Garima Goel Lal, Senior Analyst at Mintel. “The category added only one million new energy drinks users aged 18+ during 20072009, compared to 9.3 million new users during 2005-2007, so manufacturers are eager to grow that number again.”

www.foodbev.com/beverage Issue 78 - September 2010

roupe Danone has agreed to sell its 22.98% shareholding in China’s Huiyuan Juice Group Ltd to Hong Kong based private equity firm SAIF Partners for around €200 million.

16% of energy drink non-users and 14% of energy shots nonusers would be encouraged to try an energy drink or shot if free samples were offered at a store where they usually shop. Meanwhile, 14% of non-users would be more likely to try energy drinks (11% for energy shots) if they had natural ingredients. “The fact that seven out of ten people are not interested in the energy drink category suggests the need for manufacturers to develop products aimed at a wider audience,” added Garima Goel Lal. “Providing consumers with more flavours, less sugar and reduced caffeine content are all ways for companies to attract more customers.” 71% of energy drink users (80% of energy shot users) consume them for an energy boost, 57% of energy drink users employ them to stay awake and 60% of energy shot users say they drink them for mental alertness. Energy drink/ shot consumers are more likely to use energy shots (30%) than energy drinks (23%) to enhance sports performance.

NEWS 17

Market review - Japan Demanding consumers drive relentless innovation

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Steve Galloway is co-founder of Exigo Marketing, an international consultancy specialising in strategic marketing, innovation and market entry, with particular expertise in helping food and drink companies in Asian and Japanese markets. In partnership with Beverage Japan, Steve has been introducing readers of Beverage Innovation to new products and innovations from Japan since early in 2009. To add more context to the beverages he presents each month, we asked Steve to give us an overview of the Japanese market and to highlight some of the key features, trends and developments taking place there now.

aving a population of 127 million, of which 82% live in urban centres and with a GDP per person of around $35,000, Japan remains, despite its recent economic and demographic challenges, the world’s second largest economy. Its consumers, whose relentless demand for new and innovative products, and for high quality, convenience and service have, over the last 20 years, created the market demand which

has propelled the Japanese beverages market to become one of largest, fastest-moving and most innovative in the world. Today the country’s soft drinks market is worth around £35 billion with over 5,600 soft drink SKU’s in the market in 2009. The industry is extremely competitive, trends are quick to come and go and seasonal products are popular, meaning many new products are on the shelves for only a short period. New product releases in 2009 totalled 1646, which

comprised 940 new and 706 renewal products. This was down 122 on the previous year and reflects the fact that after over 20 years of almost uninterrupted expansion, since 2008 the market has begun to face overall negative growth. Indeed, total volume production of most major categories was down year on year at the end of 2009, with carbonated drinks the only one to show a significant 7% increase due to the explosion of the zero calorie trend.

The market itself is dominated by domestic players which compete from a number of related industries including; soft drinks specialists such as Coca-Cola, Dydo and Itoen, the soft drinks divisions of breweries (Kirin, Suntory, Asahi and Sapporo), food companies like Ajinomoto and House, pharmaceutical firms such as Otsuka and Taisho, dairy companies, for example Meiji and Morinaga, FMCG companies like Kao and a myriad of smaller and regional players.

18 japan

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With the exception of CocaCola and Pepsi, (the former which exists as a fully owned local subsidiary and the latter which is licensed to Suntory), imported bottled water and 100% fruit juices, there are few foreign mainstream brands on the market. The top ten players (led by Coca-Cola, Suntory, Kirin, Itoen and Asahi) account for around 80% of the market and their major brands dominate their portfolios (see pie charts below). Coca-Cola for example has ten brands shipping over 10 million cases a year and owns Georgia Coffee, the No 1 selling soft drink brand in Japan. Among the other players the industry is extremely fragmented with over 200 active drinks companies competing regionally and nationally across the country. The importance of the vending channel is a unique feature of the market and accounts for around 30% of total industry turnover. Originally propelled by the growth in canned coffee in the 1980s and 90s, there are now over 2.2 million soft drink vending machines in Japan, almost all of which are owned

Coca-Cola

61.2%

61.2% from six brands: Coca-Cola Fanta Soken Bicha (tea) Coca-Cola Zero Georgia (coffee) Aquarius (sports drink)

Steve Galloway

or controlled by eight of the leading drinks firms, topped by Coca-Cola. In terms of categories, Japan is unusual in that RTD tea (including green, oolong, black and blend varieties) and canned coffee dominate the market, accounting together, if you exclude dairy, for around 50% of soft drink sales. Six out of the top ten beverage brands in Japan are tea or coffee drinks. The other major categories in the market include: Carbonated drinks, which is dominated by colas, but also includes popular clear-type brands such as Mitsuya Cider from Asahi; sports drinks (such as Pocari Sweat

Suntory Soft Drinks

74.6%

74.6% from six brands: Boss (coffee) Lemon (green tea) Black Oolong Tea Pepsi Ten-nen’sui (bottled water) Dakara (sports drink)

from Otsuka Pharmaceutical and Aquarius from Coca-Cola) and a variety of other functional beverages, some of which attain government-approved FOSHU accreditation for their health claims (as clarified in Beverage Innovation, issue 68); 100% fruit juices, 100% vegetable and fruit/ vegetable mixed drinks, led by brands such as Ichi nichi bun no Yasai and Yasai Seikatsu from Itoen and Kagome, containing multiple vegetables and often positioned as daily dosing; dairy drinks, among which probiotic yogurt drinks are well established and very popular, with the market led by Meiji with its Bulgaria and LG21 brands, see Dairy Innovation magazine cover story (issue 32) and by Yakult. In recent years, Kagome’s Labre, a plant based lactic acid bacteria drink with lower calorie content than dairy based probiotics and targeted at females quickly became a hit product. Drinking vinegar beverages continue to be regarded as healthy by Japanese consumers, and although still small in term of market share, soy and soy based drinks with

Kirin Beverage

69.7%

69.7% from five brands: Gogo no kocha (tea) Fire (coffee) Namacha (green tea) Alkariionno mizu (bottled water) Volvic

their own health benefits are rapidly gaining in popularity through interesting innovations. Last month for example, Otsuka Pharmaceutical launched SOYSH, the first carbonated soymilk drink.

Zero trend As consumers look increasingly for added health benefits in beverages, the big phenomenon over the last year or so has been the ‘zero’ trend which followed the launch of Coca-Cola’s Zero and Pepsi’s NEX brands in

Asahi Soft Drinks

60.7%

60.7% from three brands: Mitsuya Cider (clear carbonated) Wanda (coffee) JuRokuCha (blend tea)

Itoen

72.8%

72.8% from two categories of drinks: Japanese tea drinks Vegetable drinks

Figures courtesy of Beverage Japan

www.foodbev.com/beverage Issue 78 - September 2010

japan 19

Market review - Japan Demanding consumers drive relentless innovation

With the contraction of the market, Japanese beverage companies which focused on creating original products, have been forced to look at other ways of differentiating including targeting consumer usage occasions such as ‘for morning’ or ‘for drinking with meals’ in both product development and advertising. Asahi’s JuRokuCha

2500000 2000000 1500000 1000000

for example is actively trying to establish itself as a morning healthy blended tea, and brands such as Coca-Cola’s Kuro Sae Soken Bicha tea are specifically positioned to be drunk in the morning. Suntory’s popular FOSHU accredited Black Oolong Tea meanwhile claims to limit the absorption of fat after a meal when the tea is consumed at the same time as eating. As in most markets, ‘eco’ and sustainability have been a

driving force over the last year Japan. Coca-Cola’s I LOHAS water brand captured the public’s imagination in 2009 with its super-lightweight 12g eco plant bottle. Nihon TetraPak promoted its use of green electric power. Profits from Georgia Green Planet Café Au Lait from Coca-Cola included a carbon-offset payment, and contained ingredients only from sustainable sources and acknowledged by the Rainforest Alliance. And Volvic ran its 1 litre for 10 litre initiative.

Vegetable Juice

10-50% Juice Drinks

100% Fruit Juice

Clear Carbonated Drinks

Source: Japan Soft Drinks Association

Coffee Drinks

Dairy Drinks

Blend Tea Drinks

Oolong Tea Drinks

Black Tea Drinks

Cola Drinks

Sports and Functional

Mineral Water

500000

Coffee

This year Asahi launched its Green Cola, a cola soda made completely from natural sources, with zero colours, zero caffeine, zero preservatives and Asahi Brewery’s black malt. And Kirin’s Free, a zero-alcohol beer flavoured drink packaged identically to beer and originally targeted at motorists has also been a big success creating a new and already competitive category of ‘grown-up’ carbonated drinks offering an alternative to alcohol.

Main beverage categories in the Japanese market by production volume 2009 (kl)

Green Tea Drinks

2008. Soon, other carbonated drinks followed and now canned coffees (such as Asahi’s Wonda Zero Max) teas (for example Kirin’s Healthy Milk Tea Zero), and sports drinks (like Aquarius Zero) make a range of zero claims including zero sugar, zero preservatives, zero caffeine and zero fat making ‘zero’ now a mainstream trend in Japan, and one which is likely to continue through to 2011.

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planned merger in 2009 leaves Japan still without a global sized soft drinks company. But for foreign companies with strong, differentiated product concepts

Targeting consumer usage occasions such as ‘for morning’ or ‘for drinking with meals’

The Future

Zero drinks are now mainstream in Japan

Looking to 2011, the rest of this year is likely to remain tough for the industry in Japan. A hot summer is providing some positive respite with August sales up 5% but in a crowded market and with product life cycles becoming shorter and shorter, Japanese drinks firms are now looking at ways to consolidate and strengthen their core brands, identify new niches, and find innovations and ideas that will resonate with their increasingly demanding consumers. The failure of Kirin and Suntory to complete their

and brands, such a period of change and uncertainty in the market offers potential sales and partnership opportunities, and for those looking for innovation and product development ideas for their domestic markets, there is no better place to look for inspiration.

Exigo Marketing has particular expertise in Asia and Japan. If you would like more information about what we do and how we could help you please see our website: www.exigomarketing.com or Steve on +44 (0)7815 563473.

20 japan

www.foodbev.com/beverage Issue 78 - September 2010

Citrus

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Ingredients in action For still juice drinks, CSD’s, sports and energy, and health and wellness drinks, citrus is consistently a popular flavour and becoming more diverse with regional variants. Sensory flavour technologists here highlight advancements in taste technology and explore the complexities of this taste conundrum.

Flavour nuances through technology and expertise Döhler Group’s citrus flavours review Citrus flavours are some of the most successful flavours around the world. In order to meet demand, the Döhler Centre of Excellence located in the centre of the largest continuous orange growing areas in Limeira, Brazil, processes fresh raw materials into natural citrus flavours. The flavour fractions, extracts and water phases extracted here are available to Döhler flavour specialists across the world, so that they can cater to local flavour preferences. Knowledge of the market and its consumers is a decisive factor in success when developing flavours because an orange’s taste varies from country to country. Döhler Sensory & Consumer Science has investigated consumer taste, developing flavours tailored to the taste preferences of the various markets.

Best raw materials for high quality flavours! It is important to process fruit immediately where it is grown and it is only from the best fruits that high quality fruit juice concentrates and the raw materials for premium flavours can be extracted. Thanks to the

centre in Brazil the Döhler Group has access to high quality citrus fractions, concentrated citrus oils and other fruit derivatives to supply customers worldwide.

The latest technology in flavour extraction The raw materials for citrus flavours are found in the juice of the fruit and in its peel. During juice extraction, the fruit is divided into three streams: juice containing pulp, peel and peel oil/water emulsion. The latter is formed from drops of essential oil that are pressed from the peel and washed with a jet of water. The peel oil is extracted from the emulsion using a centrifuge and then stored for several weeks at low temperatures, to allow components of low solubility to settle (so-called ‘wax’). At the end of this process, pure citrus peel oil (cold pressed oil) is produced. The juice containing pulp is filtered and centrifuged, and then passed through an evaporator for concentration. Around 80% of the water is removed from the juice during the evaporation stage. Since the majority of the juice flavour is removed along with the water

during this stage, the water vapour must then be passed through a unit that allows the flavour to be re-extracted. This causes the flavour to separate into a soluble ‘water phase’ and a non-soluble ‘oil phase’. The following numbers clearly show how valuable the quantities are. From 10,000kg of orange, around 5,600kg of juice can be extracted. From this, around 1,000kg of juice concentrate, 22kg of peel oil, 10kg of water phase and 1 to 3kg of oil phase can be extracted. Peel oil, oil phases and water phases can then be further separated into their components using various physical processes. This process produces the citrus fractions that are so important for flavour specialists. The fractions are used in the development of natural flavours to achieve different nuances of flavour.

Tailor-made citrus taste Thanks to Döhler technology, the individual flavour fractions that are used by flavour specialists to create individual flavour compositions can be extracted. Tailor-made products, which are successful on the market, also require knowledge of the flavour preferences of the consumer, which can vary greatly from country to country. Döhler Sensory & Consumer Science can differentiate, describe and quantify even the finest nuances of flavour with the help of a trained sensory panel. In the Döhler study, the sensory profile of 23 orange juices, from 11 countries, was created by a trained panel of

experts. To do this, the panel first defined 23 category-specific descriptors as part of the so called ‘language development’, which were then used to characterise and classify the samples. The results show that the greatest differences between the products were noted in the properties ‘peel-like’, ‘fully ripe’ and ‘bitter’. In terms of countryspecific effects, it was striking that the products from Brazil were perceived as significantly sweeter and riper than the other products, while the juices from the Spanish market were characterised as ‘peel-like’, ‘sour’ and ‘green’. This knowledge makes it possible to precisely implement the finest nuances of taste in tailor-made flavours, depending on the product and consumer preferences. From oranges alone, we have developed a portfolio of different flavours stretching into three figures. This wide selection allows food and beverage manufacturers to realise target group orientated flavour profiles for the most varied of markets.

www.foodbev.com/beverage Issue 78 - September 2010

INGREDIENTS 21

Citrus

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Facets of freshness

rutarom’s Citrus Competence project comprises a versatile range of natural and FTNF citrus flavours focusing on authentic taste profiles and clean labels. Thinking about citrus fruits evokes images of oranges and lemons in most people’s minds. But the range of citrus fruits is much broader, and includes numerous variants and subspecies. Down through the centuries, an enormous variety of citrus fruits has been developed through hybrids of the original plant, originating from Asia. Amongst them are grapefruit, lime, tangerine, mandarin, pomelo, yuzu or blood orange. And although all of these fruits have the same origin and are associated with a juicy and refreshing taste experience, they have significant differences in their sensorial profiles.

The most popular citrus fruit worldwide is still the orange (Citrus sinensis). Botanically speaking, it is a hesperidium, which means a special type of a berry. This so-called sweet orange is characterised by a very juicy, peely and aldehydic sensory profile, which is lightly sweet and lacking in herbaceous notes (see diagram 1 below). In contrast, the lime has a very different profile: dominantly zesty, fresh and sharp, with lower sweet and fruity notes (see diagram 2). In between these two examples, there lies a range of citrus fruits displaying nuances from zesty to fragrant, herbal to fruity and sweet to bitter.

1. Sensory Spider Diagram Sweet Orange

2. Sensory Spider Diagram Lime

This variation demonstrates the complexity that flavourists have to face when developing varieties of citrus flavours. A true in-depth understanding of the nuances in the chemical makeup of, for example, a pink or white grapefruit, a tangerine or a mandarin is essential. Frutarom has recently presented a Citrus Competence framework, which includes a broad portfolio of high quality natural and authentic citrus tonalities that are in line with the current trend for naturalness. This concept takes the company back to its roots: in the early days, Frutarom combined the cultivation of citrus fruits, aromatic plants and flowers with the extraction and distillation of flavours, fine ingredients and essential oils cultivated on its own plantations. Today the company has a pool of expertise in the diversity of flavour notes and differences in regional preferences. In Western Europe, for example, an authentic orange profile is characterised by descriptors such as juicy, fresh and ripe, which mimics a freshly picked orange, perhaps of Jaffa origin. Meanwhile, in China, where people have grown up with a different type of orange, a more pithy and less sweet taste is common. The Citrus Competence

portfolio uses comprehensive analytical methods leading to the creation of fractions of citrus flavours, composed like building blocks, to achieve the desired flavour.

True to life The starting point for Citrus Competence was marked by a shift in flavour development and a commitment to premium flavours for premium products. Alien tonalities were to be avoided completely in order to ensure that the end profile was as close to the real fruit as possible. The maxim was to create a ‘true to life’ profile, where ‘tasty’ and ‘citrus-like’ were not enough - the flavours had to mirror exactly the real taste of the fruit. From a technical perspective, this meant only taking what nature provided and handling it gently enough to ensure true authenticity. This attitude is in line with Frutarom’s strategic direction of moving towards naturalness and clean label products - and complying with the new 95:5 legislation, which will come into force in January 2011. This states that in order for a flavour to be classified as a natural flavouring on the label, 95% of the flavour must come solely ‘from the

22 INGREDIENTS

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named fruit’ (FTNF). The other 5% must also originate from natural sources, but may be added to create a certain note. For instance, in the case of a tangerine, this would be juicy and peely tonalities. The Citrus project embraces this while ensuring that maximum stability of the flavour and cost efficiency are maintained.

A splash of freshness for drinks Comprising a wide variety of citrus fruits, Citrus Competence includes 27 high quality natural and FTNF flavour variants such as: orange, lemon, grapefruit, lime, mandarin, tangerine, clementine, pomelo, yuzu and blood orange. Each shows good stability and can be incorporated singly or in combination into non-alcoholic beverages including flavoured water, carbonated soft drinks, juices and juice drinks as well as alcoholic drinks such as beers, vodka or wine cocktails. The flavours are also suitable for dairy, confectionery and many other applications. In conjunction with these citrus flavours, Frutarom developed a range of emulsions and cloudifiers

that fit the flavours perfectly and enable manufacturers to create stable beverage mixtures with good shelf appearance. This solves the technical problem of ‘ringing’, which often accompanies emulsions: as the density differs from that of water, a ring tends to form around the top of the bottle while there is potential for sedimentation at the bottom. With Frutarom emulsions, this can be avoided. Furthermore, Frutarom supplies solutions where neither the emulsifiers nor the clouding agents contain E numbers or declarable gums and thus may be added to the label as a natural flavour or natural citrus extract.

Citrus on the upswing Looking at last year’s market developments, it quickly becomes clear that there is huge potential for natural and FTNF citrus flavours. Globally, juices, carbonated soft drinks and bottled waters have all grown significantly according to Datamonitor. Driven by the trend for naturalness, the market volume of 100% fruit juices (not from concentrate) is at an all-time

citrus flavours ranking in the top ten. The trend for health and naturalness also seems to be the driving force for juice flavoured bottled water: lemon, orange and lime are the top citrus flavours here.

high and is predicted to grow even further. During the decade between 2002 and 2012, a growth of up to 181% is expected, with orange ranking as the second most popular flavour. Citrus was also a major factor in many new product launches of 2009: both orange and lemon can be found in the top ten. Things look equally good for carbonated soft drinks and bottled water products. Fruit flavoured carbonates are the CSD category with the highest growth during 2002 and 2012, with four

Manufacturers who want to benefit from these dynamic markets can make use of Frutarom’s comprehensive product development support, with regards to optimal dosage, applications or regulatory affairs - or a complete development process at Frutarom’s Innovation Centre Labs in Switzerland. The company’s experts have created a range of citrus flavoured drinks samples such as a still and opaque mandarin beverage containing 100% FTNF mandarin flavour, which gives it a slightly peely, fresh, mellow and bitter taste. Alternatively, there is a still yuzu flavoured water based on a natural flavour, which gives it notes of orange, tangerine, lemon, lime and grapefruit. Together with the company’s broad portfolio of flavours, food systems and functional ingredients, complete and tailormade beverage solutions can also be created.

www.foodbev.com/beverage Issue 78 - September 2010

INGREDIENTS 23

Beauty and health drinks (Health ingredients) + (great tasting drinks) = Beauty’in

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This April, Brazilian entrepreneur and TV presenter Cristiana Arcangeli launched her third company, Beauty’in, with a range of eight drinks and four sweets or candy variants formulated scientifically to promote beauty from the inside out. Beverage Innovation Editor Claire Phoenix interviewed Cristiana regarding its conception and development.

beverage innovation interview

decided to create something that tasted good but with cosmetic benefits

What is your business background?

What was the thinking behind the brand?

At end of the 1980s, I created Phytoervas, the first haircare product line on the market to use all natural ingredients and no salt. At the end of the 1990s, the brand was sold to BristolMyers Squibb.

Something for daily use, that is simple, functional, tastes good and so is easy to drink but with real benefits for beauty, wellness and health.

While owning this company I created Brazil’s first fashion event Phytoervas Fashion, and the Phytoervas Fashion Awards, which launched the careers of more than 60 stylists and drew record audiences of 61,000 over eight years. We also set up the first store for new stylists, the first personal training gym, and, in 1990, launched PH Arcangeli, to distribute international cosmetics, such as Chanel, Bulgari, Clinique and Carolina Herrera.

Easy to drink but with real benefits for beauty, wellness and health When did you first conceive the idea for beauty’in? During a business trip to Japan. I saw some chillers containing slimming drinks described as ‘healthy drink’. They tasted terrible, but I could see the potential for this market and realised that it could also be a good opportunity in Brazil. Brazilian people are very aware of health and wellness so I

Who are the founding members of the business and what roles do you take? The company began with me and a Chemical engineer, Ines Bloise. We worked together when I started the Phytoervas brand in Brazil. I always participate in every step of a project with my team. We have some great creative people in marketing, sales, innovation and media. That’s key to our success. What do your beauty’in brands do? At the moment I have two Beauty’in products - beauty drink (with eight different tastes and functionalities) and beauty candy (four different flavours and functionalities). Beauty candy is a line of candies, made primarily of collagen, which, apart from natural ingredients and vitamins, contain zero fat, zero preservatives, zero sugar and zero sodium, and very few calories. There are four flavours, each with different benefits, bringing a new dimension to beauty care. Imported from Italy, the candies have a gummy bear’s format and are rich in protein and vitamin benefits with natural flavouring. It is sold in packs of 150g, with an average of 80 sweets per package, and an average price of R$20.00.

Cristiana Arcangeli showcases her products

How do you see the market for beauty drinks in Brazil?

Are you distributing in other geographic markets?

Beauty’in is the first brand in Brazil in this segment. So it is a fantastic opportunity, but is something completely new. Brazil is the No 2 cosmetic market in the world, with growth of around 25% per year. We believe beauty’in is opening a new door for this type of beverage market in Brazil. We registered the word alimetico (alimetic) as a new market category here - meaning foods with cosmetic benefits.

We started in Brazil, through retail channels and online, but who knows? The packaging is contemporary, who are the designers? This project was designed by worldwide branding company Interbrand. What are the functional ingredients in each of the variants and who did you work with on formulation?

24 COVER STORY

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only in May. We commenced with distribution just in Sao Paulo and will be launching in other states in Brazil this September. Where is it sold, through which channels?

The functional ingredients, supplied by DSM (see page 24), include vitamins, minerals, proteins and phytoactives. These are nutrients that generate renewal, hydration and cellular protection in the body and increase energy and zest for life. All the product are 100% free of preservatives, as well as having zero sugar, zero fat, being very low in sodium and containing a great many vitamins, minerals, proteins, as well as natural flavours and organic fruits.

Beauty drinks with cumulative effects: Antioxidant beauty drink - with hibiscus flavour, grape and açai. Hydration beauty drink - with pear flavour, green tea and coconut water. Hair, skin and nail strength beauty drink - with lychee flavour and white tea. Vitamin beauty drink - with raspberry flavour, blueberry, açai.

Beauty drinks with immediate effect: Detox beauty drink - cucumber flavour, lemon and aloe vera.

Awaken beauty drink - tangerine, flavour cherry, orange. Calming equilibrium beauty drink - blackberry flavour, passion fruit, lemon grass. Energy beauty drink with nectarine flavour and red tea.

beauty candies with cumulative effects: Hair, skin and nail beauty candy with raspberry flavour and collagen. Vitamin beauty candy - lemon flavour with collagen. Hydration beauty candy - with orange flavour and collagen. Anti-oxidant beauty candy - with strawberry flavour and collagen. Has there been scientific testing to see how effective they are? The performance of the products is based on the efficacy of the ingredients we are using. We are running some cosmetic efficacy tests in Brazil using in-vitro and exvivo tests. Our suppliers and partners are big international

companies specialised in active and functional ingredients who support our formulation performance What about the provenance of the water used in beauty’in drinks? The mineral water is extracted from the Environmental Preservation Area (APA) of Mount Japi in Jundai by drilling through 130m of rock layers - a powerful natural filter, preserved for at least a thousand years. Carbon emission from the extraction is offset in the reservoir, which is surrounded by native forest. So in addition to beauty and well-being, our beauty drink range also ensures sustainability and harmony in the environment. beauty’in has already been a success in Brazil, what sort of volumes quantify this success and what are your forecasts for the first year? We are expecting sales of around US$20million this year. It’s a big challenge because we actually started our operation

Convenience stores, supermarkets chains, spas, gyms, hotels, fashion stores and on our website www.beautin.net.br What is next for you, another drink brand or further range extensions? And where do you see beauty’in in five years’ time? We are developing the extension range to launch in Q1 2011 but not only in drinks! In five years time we will be remembered as a pioneer in this new market - cosmeceutical - known as alimetic - in Brazil and hope to be present in other countries too. Finally what do you do with yourself when you are not working, writing books or appearing on TV? I love to travel. During all my trips I aim to come up with new ideas as happened with beauty’in. I also love to go to the cinema but my favorite hobby is using the gym. I work out everyday. How do you see the power of celebrity in branding? It can give more credibility and strength to a brand.

www.foodbev.com/beverage Issue 78 - September 2010

COVER STORY 25

Beauty and health drinks Peter Engel of DSM shares his views

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DSM has a broad portfolio of effective and innovative highquality nutrients which can be combined in proven solutions to answer customer and consumer needs for beauty benefits. Essential vitamins, carotenoids and nutritional lipids work together in maintaining healthy skin, hair and nails.

Which ingredients does DSM suggest as effective in Beauty drinks?

Peter Engel

What are the main benefits of these?

Benefit

Nutrients

Skin Fundamentals

Vitamin E (Quali-E) is the main antioxidant in the skin. B-vitamins (Quali-B) are needed for skin metabolism, synthesis and repair. Vitamins B6 and B3 are required for the synthesis of collagen. Vitamin B5 helps maintenance of skin barrier function. Biotin helps support skin enzyme function. Folic, riboflavin, B6 and B12 are involved in synthesis and repair of DNA and proteins in cells. Vitamin C (Quali-C), Copper and Zinc help develop elastin to support skin structure. Vitamins A and D (Quali-A, Quali-D) are required for growth and skin cell differentiation. Coenzyme Q10 (ALL-Q) plays a role in cellular energy.

Ageing Defence

Vitamin E (Quali-E) is the most important lipid-soluble antioxidant, an essential part of skin cell membranes. Vitamin C (Quali-C) helps to maintain the antioxidant activity of Vitamin E. Phytonutrients (Teavigo EGCG, hydroxytyrosol and resVida resveratrol) have potent antioxidant and free radical scavenging activities. Emerging evidence shows that EGCG improves skin regeneration and protection.

Sun Protection

Beta-Carotene (Quali-Carotene, CaroCare), Lycopene (redivivo) and Lutein (FloraGLO) help protect the skin against the damaging effects of UV exposure. Supplementation with mixed carotenoids is associated with reduced skin roughness. Phytonutrients (Teavigo EGCG, resVida resveratrol and geniVida genistein) may help inhibit skin photo-damage. Vitamin D (Quali-D) helps protect against UVB photo-damage and helps regulation of skin immune responses as well as growth and repair mechanisms. Omega-3 PUFA’s (ROPUFA) have demonstrated anti-inflammatory effects, where they help increase the skin’s tolerance of UV light.

Skin Hydration

Omega-6 and Omega-3 (ROPUFA) play an important role in skin hydration. Antioxidants Lutein (FloraGLO) and Zeaxanthin (Optisharp) as well as combinations of Vitamin E (Quali-E), alpha-lipoic acid and Vitamin C (Quali-C) help support skin hydration and elasticity.

Hair & Nails

Biotin (Quali-B) supports healthy nails through its role in the formation of keratin. Biotin (Quali-B), Zinc and Vitamin C (Quali-C) play a role in preventing some common hair problems.

Which are most challenging to use? And how is this addressed? The use of DSM’s Beauty nutrients in beverages is not challenging at all. As the world’s premier ingredient supplier to the beverage industry, DSM provides a powerful platform for influential technological innovations. Our exclusive patented Actlease beadlet technology, for example, can turn insoluble ingredients into water-dispersible form. Used in our fat- soluble vitamins, carotenoids, coenzyme Q-10, Actlease allows us to achieve

a balance between stability, bioavailability, handling and content uniformity. On top of that, our personalised technical support can assist our customers in the product development phase in order to ensure optimal quality, taste, stability and shelf life. Do you have any figures regarding volumes or value of this growth market? According to Euromonitor, the global Beauty from Within supplement market is estimated to be $2.7 billion and expected to

show a 20% growth in the next four years. In the past twelve months, the number of beverage products launched in this category was about 150. How do you see the future market for Beauty beverages? And which areas will they address? ie skin tanning potential, among others. We expect the future for Beauty beverages to be bright with huge market opportunities for companies looking for differentiation and premium products. Today’s consumers

are more health and image conscious than ever before. They link diet with beauty benefits. Consumer research shows, for example, that 72% believe juices help them look good, 65% vote for yogurt-based drinks and 58% choose bottled water. The appearance of the skin, for example, is strongly associated to women’s idea of beauty, with 68% of women around the globe finding this a key attribute. Among the benefits of beauty drinks, Ageing Defence, Hydration and Sun Protection are definitely the centre of attention.

26 COVER STORY

www.foodbev.com/beverage Issue 78 - September 2010

Caps and Closures 2010 Click here to subscribe

Page 30 Environmentally aware Corvaglia

Page 32 Husky on compression molding

Page 34 Caps evolution with Portola Packaging

Page36 CSI meeting the resin cost challenge

Page 38 StarOne dispensing Drop-Top closure

From top moves in lightweighting to dispensing options, Beverage Innovation 2010 Special Report on Caps and Closures looks at latest developments with updates from the experts on sustainability, differentiation, cost optimisation, promotions and dispensing options.

Page 39 • Tetra Top One Step for Grupo Alpura • Aptar Original cap in Germany

Page 40 • Bericap and Amcor groovy technology • Sacmi One Piece closures

Page 41 • Vicaps dispensing trends • INCOS Cosmeceutica Industriale

www.foodbev.com/beverage Issue 78 - September 2010

SPECIAL REPORT 29

Caps and Closures 2010 Shorter, lighter, eco-friendlier

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Corvaglia Holdings AG CEO Romeo Corvaglia

hen it comes to PET bottles, ‘lightweighting’ is all the rage. Here shortened closure threads in the thick-walled neck area of the bottle provide weight reductions. And the associated development of so-called ‘short necks’ also saves raw materials and energy. To save natural resources and energy by processing a smaller quantity of thermoplastic melt, a series of ‘short necks’ have appeared in recent years. In parallel to PCO 1810 with a neck diameter of 28mm, for both carbonated and non-carbonated beverages (known as PCO 28 for short), a neck geometry with a diameter of 30mm was created in France for non-carbonated beverages. At the start of the new millennium, the first short necks were introduced for both 30mm and 28mm neck diameters.

Saving weight is No 1 The PCO Corvaglia neck design is the only one that does not alter the distance between the neck ring and the tamper band. This permits the use of the existing grippers on many filling lines. Moreover, the height of the PCO Corvaglia matches the widely available three-start 26.8mm Alaska finish. So Alaska bottles can be processed on the same filling lines without any problem. With the support of its members Coca-Cola and Pepsi, the International Society of Beverage Technologists

PCO Corvaglia closure

(ISBT) developed the PCO 1881 short neck at more or less the same time. The essentially parallel development of the different short necks led to some confusion on the market. While PCO Corvaglia has maintained constant geometry since 2005, almost 20 different releases of PCO 1881 have been issued altogether. For CSD bottles PCO 1881 will probably prevail worldwide in its basic dimensions, however, even this development is taking longer than initially expected. Next year, for example, several well known companies with global operations will be converting to PCO 1881 on a large scale. And naturally, Corvaglia will offer this neck geometry too.

Vertical integration Filling operations that do not have to resort to standardised preforms and caps, have a clear advantage. For example, the still water sector, where extremely large quantities are filled, presents opportunities for vertical integration. In this case, fillers produce not only their own preforms and bottles in house but caps as well. It takes a

PCO 1881

Neck PCO Corvaglia

critical quantity of around one billion bottles per year for this approach to be profitable, however. One example is a North American mineral water producer with a volume of about seven million bottles per day. Last year Corvaglia developed a customised cap for its 0.5 litre bottle, thereby reducing it from 1.6g to 1g. In the neck area of the bottle alone, they managed to trim the weight from 3.15g to 1.75g.

Reduced CO2 emissions With an estimated savings potential of 3.01 tonnes of CO2 per tonne of PET* and about 1.69 tonnes of CO2 per tonne of PE* (*source: Fraunhofer / Interseroh), the example above reduced CO2 emissions by about 36.6 tonnes per day (or 13,357 tonnes per year) simply through the reduction in the amount of raw materials used. A modern passenger car with an economical petrol engine has to be driven 133.6 million kilometres (that is 3333 times around the globe) to generate

PCO 1881

this annual amount of CO2. And this does not take into account the reduction in emissions while processing the thermoplastics. But there’s no ecology without economy, and a few thousand Euros per day can be saved in raw material alone. Building on this individual customer solution, Corvaglia developed an optimised still water neck/cap solution (CSN). This new cap delivers enhanced performance at the same weight. The tamper band breaks before initial leakage occurs, for example. Corvaglia calls this BTL, which stands for ‘break, then leak’. Meanwhile, the improved ‘still water BTL short neck’ from Corvaglia has been introduced to other customers. Numerous queries suggest that this solution could prevail as the standard.

Ecology through one-piece cap design As a specialist in this area, Corvaglia’s one-piece cap solutions also offer financial and ecological benefits, as they are injection molded from a single material in a single operation. Two-piece caps, on the other hand, are manufactured in four operations: impact extrusion, cutting and folding of the tamper-proof band and insertion of the liner. The recycling of pure HDPE is also easier and more energy efficient than the conditioning of multi-piece polypropylene caps with liners made of EVA.

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Ice River bottle with 26mm BTL closure

Left: PCO Corvaglia Right: Alaska

Bottles and caps made from bio-plastics Along with initial market introductions of bottles made from PLA (polylactic acid), which are produced from 100% renewable raw materials, other concepts are beginning to establish themselves on the market. Coca-Cola, for example, recently presented its PlantBottle - a PET bottle

Left: New neck 1.75g Right: Standard neck 3.15g

26mm BTL

whose monoethylene glycol components (approx 30% by weight) are produced from sugar cane and molasses.

whether based on modified starch, cellulose or bio-plastics such as PLA, which are generated by fermentation.

Welcomed wholeheartedly by consumers, this trend toward bio-based plastic packaging products also includes the demand for caps made from renewable raw materials. So Corvaglia is also working with a wide range of materials,

Here the biological degradability of some bioplastics tends to play a somewhat subordinate role. The conservation of natural resources through the use of renewable raw materials is considered to be of far greater

significance. This reduces our dependence on oil and diminishes the destructive effects of CO2 emissions on the Earth’s climate.

Experience and expertise The use of short neck threads and cap geometries includes the conversion from twocomponent cap systems to single-component caps. Here’s where the experience and expertise of companies such as Corvaglia makes the difference.

www.foodbev.com/beverage Issue 78 - September 2010

SPECIAL REPORT 31

Caps and Closures 2010 Optimising for speed, quality and consistency

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Husky Closures Business Manager Mark Fitzpatrick

o effectively meet all of the demands of high output beverage closure production, manufacturing systems need to produce high quality parts with repeatability, high yields, low scrap and tight tolerances. To maximise productivity, manufacturers also require high speed systems that are optimised for closure applications. But producing a high volume of closures is one thing - the real challenge is producing high quality, lightweight closures consistently and reliably. Rising resin and transportation costs, growing environmental awareness and consumer demand are creating an everincreasing need for lighter weight closures. It is out of this need that the popularity of onepiece closures has developed. One-piece closures are typically lightweight, making them not only more cost effective, but also more environmentally sustainable. They have also evolved sufficiently to be able to replace two-piece closures for the majority of applications. Unlike a two-piece closure, a one-piece closure does not use a liner so it requires less material to manufacture and has reduced conversion costs because there is no lining process required. In

fact, one-piece closures have about a 10% to 15% cost benefit to manufacture in comparison to two-piece closures due to the faster cycle times, higher efficiency and sheer material savings that can be achieved. All of these factors are making one-piece closures the preferred beverage packaging alternative among beverage closure manufacturers.

High volume closure production with no compromise on performance or quality There is also a growing demand for highly productive systems that are able to produce closures at a high volume, with no compromise on part performance or quality. As the weight of closures becomes increasingly lighter, even more stringent care must be taken in the design of the manufacturing system to achieve tighter tolerances for high quality parts and less scrap. There are two primary technologies for molding closures - injection molding and compression molding. Injection molding technology for the first plastic beverage closures was used in the early 1970s and compression molding was introduced in the mid-1980s.

One-piece closure for sparkling water application

Both approaches have developed over the years, resulting in the introduction of new and innovative technologies and

higher speed systems. These advancements have allowed manufacturers to build higher precision tooling for more complex part designs while enabling faster cycles. While each technology has its benefits, there are significant differences among the two molding methods.

Compression molding Compression molding involves using heat and pressure to squeeze a material within a mold to obtain a desired shape. Resin is extruded, cut and then placed directly into an open mold cavity. Multiple individual molding stacks (cavities) are arranged on a rotary turret and each mold cavity is filled individually. A mold is then closed, pressing down onto the plastic, causing it to flow throughout the mold. While the mold is closed the plastic solidifies. The amount of pressure, temperature and time that is applied while the mold is closed varies both with the design of the part and the material being molded. The injection molding process begins in a similar way to compression molding with resin pellets being fed into a hopper and then melted using a screw and barrel. With injection molding, however, the screw not only melts the material, but reciprocates back and forth. As molten resin is delivered to the front of the screw as it turns, the screw moves backward. When the precise amount of plastic has been melted, the screw stops turning and then advances to inject the plastic into the mold filling multiple cavities simultaneously. During the filling process, the mold is clamped shut to counter the force caused by the pressure of the plastic being injected into the mold. Once the plastic has cooled, the part is removed from the mold.

Tight tolerances for increased flexibility

While both injection and compression molding technologies can manufacture one-piece designs, injection molding’s ability to achieve tighter part tolerances on more complex parts means greater consistency in part dimensions. Injection molding technology introduces resin into the mold in the liquid phase rather than semi-solid as with compression molding. As a result, more technical designs are possible, providing virtually unlimited flexibility with part design and shape. It is this flexibility and versatility that ultimately makes injection molding a lower risk capital investment. An example of the level of quality required in closure molding is the closure’s plug seal area where imperfections and flow lines can cause closures to leak. With injection molding, it is possible to achieve tolerances for one-piece plug seals that are better than +/- 0.1 mm because injecting molten material into the mold allows the plug seal to form precisely and applying pressure to the molten material allows it to be ‘packed out’. Because compression molding maintains lower resin temperatures, the material must be squeezed into the cavity under semi-solid flow - this can impact surface finish and dimensional consistency. Injection molding also allows resin to crystallise after it has been shaped through the cavity, which leads to greater dimensional stability of the part and less risk of leakage.

Improved productivity for lowest part cost Colour change is another major consideration when comparing the productivity of beverage packaging systems and again, there are variances between injection and compression molding techniques. While it

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is technically faster to switch from one colour to another with compression molding, there is more flexibility with the injection process to fine tune part dimensions and make process adjustments that can compensate for different shrinkage behaviours. Also, with today’s colourants, injection molding is able to maintain cycle times within a few tenths of a second from one colour to the next. With either process, it is also possible to optimally sequence colour changes to reduce colour change time. In the event of downtime, injection systems can shut down a single cavity without wasting material. This is also possible with compression molding, but the pellet must be cut and scrapped, which creates waste. While changing a single tool stack is relatively quick for compression molding, in the

molding produces a finished ‘molded-in’ tamper band that can reduce weight and eliminates the downstream slitting process. When comparing sheer output, very high productivity workcells are possible with injection molding, with up to 144-cavity systems to optimise use of capital and floor space. It is important to consider all of these factors when evaluating lowest part cost. One-piece closure and matching preform for carbonated soft drink application

case of a complete mold product change, injection molding is significantly faster. Typically, all of the tooling sub-components in an injection molding system are conveniently held within two assemblies. This expedites the removal and installation of the complete mold. While compression molding tends to have lower energy

consumption because of lower processing temperatures and related cooling, this is just one contributor to part cost. While both injection and compression molding are able to produce onepiece closures, the compression molding process generally requires a slitted tamper-evident band that adds a step in the production process. Injection

Husky HyCAP injection molding system specifically optimised for the high output manufacture of lightweight, one-piece beverage closures

Meeting industry demands In comparison to alternative manufacturing technologies, injection molding helps closure manufacturers achieve the highest productivity levels while still allowing for tighter tolerances and significantly more flexibility with part design. Some suppliers are responding to this demand by offering injection molding systems that are specifically designed for beverage closure manufacturing. Husky Injection Molding System’s HyCAP is one example of a system that is specifically optimised to meet the challenging demands of manufacturing lightweight beverage closures. Husky also has the benefit of more than 40 years in the closure market and has been a leader in the closure hot runner market for more than 30 years, as well a having the complementary knowledge of being the market leader in manufacturing PET preforms. Regardless of supplier, today’s manufacturers demand fast systems that are specifically optimised for the unique needs of closure manufacturing. The systems that will successfully meet these demands are built to produce lightweight, high quality parts with superior repeatability, higher yields, less scrap and tighter tolerances. For manufacturers, working with an experienced partner is the key to achieving all of these goals successfully.

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SPECIAL REPORT 33

Caps and Closures 2010 Caps evolution - market report

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Portola Packaging Sales and Marketing Manager Ray Bruen How do you see the market for caps right now? Sports cap closures are moving from being three-piece to two-piece closures to use less material and be easier to open. Bericap brought in the Thumb’ Up closure some time ago to differentiate itself in the market place. And this type of closure is likely to increase in popularity. How is demand changing? Everyone is looking to lightweight and we have recently reduced our cap weight from 2.3g to 1.7g as in our Easy grip milk closure. However the danger of further lightweighting is that it leads to ovality of caps and poor sealing. When putting new tooling down we are looking to put in the lightest weight cap that will function effectively. Lightweighting is also taking place across the board. For instance Bericap, introduced the 1881 short neck to reduce weight and costs, Portola now have a design for an 1881 sports cap. Coca-Cola has committed to converting all caps to short neck in Europe by 2011 and is working with a number of closure companies on this.

cannot hot fill beyond 85˚C, so polypropylene (PP multilayer) is popular as you can fill to 121˚C. Portola’s 63 Verso is an extremely versatile closure for the food sector and from this one machine tooling you can produce five different closures, with and without valve, with liner and with a valve and tamper evident ring, with a foil and with an EPE liner for better re-sealability. What about sustainability in cap production? According to the Courtauld Agreement 2, packaging needs to achieve a lower carbon footprint. The Portola Verso 63mm closure is produced as a lightweight closure for PET and PP containers to assist in gaining a lower carbon footprint. Many companies have resisted the move away from glass but the major retailers are accessing the plastic container options. It has recently been proved that PET can run down glass lines, which has in some cases delayed the move from glass to plastic, but now this has been achieved, it is hoped it will speed up the process. The Verso 63mm closure has been developed to enable this environmental improvement.

PET companies such as Esterform, Artenius and Constar are considering short neck preforms but as of yet because of the re-tooling costs they haven’t laid down tooling to my knowledge. They might if they were contracted to produce them by one of the major beverage companies, with a guarantee of large orders.

Companies are always looking for differentiation and as well as lightweighting we offer in some cases a de-embossing of the caps for branding at low cost. For instance we manufacture closures for Britvic’s V Water and Robinson’s fresh concentrate range. We de-emboss ‘Keep it in the fridge’ and ‘V water’ on the top of the cap. We worked with Cravendale to produce the de-embossed daisy cap, which has been very popular. We see de-embossing as a more environmentally friendly offering to that of printing on caps. We have designed the New Easy Flip 2 piece sports closure for 28mm and have designs for 1881 and 38mm versions available. What are the challenges with aseptic filled products? Our Aseptic L 38mm closure is ideal for this type of filler, again it is lightweight and is easy to apply and is currently used on KHS, Krones, Procomac and Sidel aseptic filling equipment. The closure has been designed to vent at less than two bars, to give a positive pressure relief

The daisy cap for Cravendale

and to prevent missiling caps. The valve allows pressure out but no air back in. It is also available as de-embossed which is beneficial in the aseptic filling market, because you cannot use printing inks for branding due to the high temperatures in this type of filling. How do you see the future for closures? Portola has supplied closures to the 5 gallon market since 1956. Now we also supply the 12 and 19 litre markets with a Flow inliner closure for water coolers. which is more forgiving of neck damage extending the life of the expensive bottle Today we offer flexibility in tool design; we try to achieve more for less. We design tooling to include flexibility within it, such as de-bossing and the Verso range of closure. The new Easy Flip sports closure is designed to run in the same capping chucks as our existing push pull sports closures reducing the need for new chucks. Portola offers product security and peace of mind to both the consumer and the brand manager. Our Easy Flow push pull sports closure has the tamper evidence on the spout and is the only push pull closure on the market that has this.

In which other closures are you seeing interest? Wide mouth caps are seeing growth particularly in the food service sector. But with PET containers generally, you

How does Portola offer differentiation?

Portola’s SDI Sports cap

The Easy Flip 2 piece sports closure is one of the lightest available on the market saving 28% of materials compared to normal push pull closures.

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Caps and Closures 2010 CSI meeting the resin cost challenge

Click here to subscribe preferred choice for Carbonated Soft Drink, Bottled Water, and Non-carbonated Beverage bottling line conversions. The XT6 reduces application issues, and provides overall trouble-free operation. We are so confident of the XT-6 performance that we will extend the same performance and operational guarantees, regardless of the capper/filler manufacturer.” Where next? What do you see as the next steps in the evolution of closures?

om Donat of CSI Closures speaks out on the pressures facing those in the caps and closures sector including volaile resin prices and lightweighting.

How do you see the global closures industry right now? The industry is doing fairly well as the result of improved economic conditions in 2010 versus 2009. CSI is experiencing strong growth in a number of regions and markets. Growth continues to be strong in beverage packaging in many of the emerging regions of the world, while in more mature regions, the beverage closure market is experiencing flat to slightly higher growth than in 2009. Where is CSI seeing most growth - geographically and by sector? CSI is seeing the most market growth in places such as China, Brazil, India, and other emerging regions of the world. Non-carbonated beverages are also growing at a higher rate than carbonates and bottled water. CSI is fortunate enough to participate in all of these markets, so that helps us to maintain a favourable growth portfolio across all of our markets and regions.

and closure weights while maintaining and even enhancing performance. Delivering ultra lightweight caps that apply well on bottling lines and deliver ease of consumer opening can be challenging. CSI’s closure innovation teams have worked very closely with CSI’s equipment and technical service group to ensure that lightweight bottle and cap conversions go smoothly and that bottler’s total cost of operations is optimised. See CSI’s short-height, lightweight Aqua-Lok mini 26mm cap and our new XT6 headsets that have been key to successful lightweight closure conversions in all regions of the globe. Where are resin costs right now - and what effect is this having? Resin prices have been very volatile over the past few years, so that makes forecasting very challenging. 2010 resin

What are the big issues lightweighting, wide mouth on the go closures, or capturing emerging markets? All of the above are current trends we see in different parts of the market. Lightweighting all closure sizes and types (28mm, 38mm, sport, etc) and ensuring successful bottling conversions has been a major focus for CSI the past few years. Understanding the lifestyles, beverage habits and practices, and closure needs of consumers in emerging regions has also been a focus for CSI to ensure that we are developing new products that meet customer and consumer needs. What innovation in closures has most impressed you over the last few years?

What are the challenges currently facing the industry? Packaging suppliers, including closures manufacturers, are being asked to reduce costs

costs year to date have been significantly higher than during 2009, so that has presented some additional challenges to the industry this year. We are hopeful that resin prices will stabilise and then hopefully decline in the coming months.

Conversions to lighter weight closures and the need to continue to reduce costs will continue. At the same time, we believe beverage companies will seek out the closures that help them best market their brands. Novel packaging that enhances the consumer usage experience, has shelf impact, and/or drives brand loyalty will be key. Environmentally friendly closure solutions will also gain popularity. For instance, CSI is exploring the use of plant based, biogenic resins and resins that contain post consumer recycled content. We are also promoting closure recycling and encouraging consumers to leave their caps on the bottles when putting them in the recycling bin.

Aqua-Lok mini 26mm

Simplfying short height closure conversions - the XT6 Headset is designed to deliver consistent removal torques at maximum bottling speeds, making it the

XT6 headset from CSI

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Caps and Closures 2010 Patents are paramount

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StarOne Group founder Aron James

orn in New Zealand but now living in Madeira to facilitate company growth, designer and engineer Aron James came up with the design for the Glacier bottled water brand 12 years ago. Now in the process of licensing it for use on every continent (it has just been agreed in Africa) he is also keen to spread the word on his patented Drop-Top dispensing closures and the potential sale of this business. Claire Phoenix questioned Aron on company history and future moves. How long has the Drop-Top dispensing closure been in development and how easy was it to achieve? Not at all easy, we failed at the start as it is complex to totally protect a functional product such as probiotics or vitamins in a cap from moisture or oxygen damage. It has taken 12 years of intensive research and a great deal of investment to get there. What are the advantages of this dispensing closure technology? This cutting edge technology known as the Drop-Top dispensing closure will revolutionise how products will be packaged and consumed. It can revolutionise the way many industries package products. Particularly in the reconstitution of powder and liquids there are very real gains in reduction of user or operator error, storage and stability with extended shelf life, security features and reduced contamination. The advantages to the beverage, food, personal care, pharmaceutical and chemical industries in terms of governance and safety are potentially enormous.

have found that none to date actually work. In fact we have a number of patents on file that we invented along the way and did not pursue as they simply do not work. What makes this novel is you have a very small window of opportunity to create technology that does work and for our successful technology we have nine different systems patented in 41 countries around the world. The clear advantage with ours is that we are able to guarantee the life of the product in the cap for the two year shelf life the standard use-by-date - and indeed much longer.

when the closure is twisted. We even vacuum seal the chamber to ensure complete product integrity and we also use our own proprietorial coatings to protect the ingredients inside the chamber. With other types of ingredients we use a very sophisticated patented oxygen scavination technology and for extremely sensitive and active ingredients we encase the dispensed products in a foil liner. It sounds easy but this has taken a lot of development. Is beverage dispensing the main part of your portfolio?

How have you achieved protection for the ingredients in the cap?

We believe it will be around 30%. The technology can be used in five different categories - beverage, food, personal care, pharmaceutical and chemical. Products such as hair colouring will be a great business in the future. Instead of complex mixing, people will be able to do it at home with a simple pull-down, shake and squirt that is accurate every time. Pharmaceutical and chemical dispensing is also a substantial part of the future for us - again in all these products the mix is critical.

We have a number of advanced technologies that we use to achieve this. One aspect is in the ceiling foil which is pierced

As we have a number of dispensing technologies available for beverages, you can now release three different items

Potential growth is huge as new brands can be created and existing brands revived

How does it compare to other closures on the market? There are a number of dispensing closures trying to come to market, but we

Drop-Top dispensing closures from StarOne

Aron James

into a liquid. For instance coffee, sugar and a creamer for an instant coffee drink. Each time you twist, it delivers another ingredient into the beverage. But the big one for me is baby formula. Particularly in countries where water quality is suspect, parents will be able to buy a product that is ready to mix on the spot without any chance of contamination. I am sure just as vitamins in everyday beverages are here to stay, so will baby formula dispense innovation. I am sure it will go mainstream. We have also developed a sipper cap with a variable valve providing four different flow rates for babies of varying ages; from a trickle for newborns to a fast flow for toddlers and this can be used for all kinds of other beverages as well. Who are you working with? And can you see further growth? Sorry, but that is confidential as we have non disclosure agreements with customers. All I can say is, we are incredibly busy and are looking for a multinational company to purchase the Drop-Top technology worldwide. Weâ&#x20AC;&#x2122;d love to sell to a major player in the closure or packaging arena as this is the future of packaging and the growth potential is enormous as new brands can be created and existing brands revived.

ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Tetra Top One Step for Grupo Alpura Grupo Alpuro Marketing Director Felipe Rios Castelazo

etra Top is a roll-fed carton package with a plastic top, which is formed in the filling machine using Tetra Pak’s patented Injection Molding Concept technology.

Tetra Top One Step Opening packages are filled in the TT/3 XH IC machine with the new integrated capping (IC) module. The TT/3 machine offers great production flexibility, offering simultaneous filling of different products and a 9,000 package/ hour two-line filling capacity. The flexibility of the machine means we can fill different sizes and even different products on each line in one go. That gives us the ability to evaluate how to enter different market segments. We already have the machine, so we can use one of the lines to try out formulations for other market segments. In just six months, from April to November 2009, our sales grew by 28% in Mexico City and 23% nationwide. Both retailers and consumers love the Tetra Top One Step opening. This new package has been key to refresh our brand, turning it into one that is much more modern and appealing. In 2004 Grupo Alpura launched Alpura Frutal, a premium quality, fresh and low fat milk with fruit, mainly targeting young consumers. For this premium chilled product, the company recently chose the Tetra Top

carton bottle, which combines convenience, functionality and product safety with a contemporary look. The 23% increase in sales showed that consumers appreciated the product packed in Tetra Top and that there was potential for significant growth. However, according to Alpura, in 2009, due to the economic recession, the market in Mexico registered a 2% decline in the consumer demand for dairy products. With consumers tightening their belts, using dairy product substitutes - ie milk based formulas - which cost less, this challenged the space allocated to Grupo Alpura pasteurised products in stores. To encourage consumers to buy high quality milk products despite the downturn, Grupo Alpura turned to Tetra Pak. They wanted to find an attention grabbing packaging solution for Alpura Frutal to replace its gable top packages, in use since 1972.

amount of raw material needed for functionality and food safety requirements, the Tetra Top One Step opening is mainly made from up to 66% wood fibres, depending on package size and material configuration. Once it is empty, the consumer removes the cap, folds the carton flat and recycles it. The rigid plastic top improves its stackability and eliminates the need for a full wrap around box, reducing secondary packaging costs. On the shelf, the package’s shape makes it an excellent vehicle for branding. The sleeve is 100% printable and provides unlimited opportunities for printing on the entire package surface, optimising brand presentation

Felipe Rios Castelazo

and ensuring the package stands out on shelf. This new package has been extremely positive in terms of operational efficiency, sales and brand impact. We can see potential for incremental business in new cities and distribution channels in the country.

Colour match Aptar cap in Germany

chwarzwaldsprudel, part of the Edeka Süd group, has recently launched a new sports water which will initially be distributed in south west Germany before extending the launch to the rest of Germany. The Original 28mm sport cap with transparent body and coloured spout matches

Consumers are always looking for something new. And our research told us that they wanted more modern and convenient packages. Tetra Top One Step opening was the obvious choice. It also offers environmental advantages. Designed to use the minimum

the label and contributes to create a dynamic package. Schwarzwaldsprudel chose Aptar’s Original cap for its technical performance and ease of use on-the-go. Aptar Food + Beverage is part of the Aptargroup family of companies, along with Aptar Beauty + Home and Aptar Pharma. It creates innovative dispensing systems for leading food and beverage manufacturers. With a wide range of dispensing solutions and broad geographic presence, it helps customers stay ahead of the ever-changing demands of consumers around the globe.

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SPECIAL REPORT 39

Caps and Closures 2010 Easier opening with groovy technology

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mcor patented the Groovy finish technology in 2006. Since then, the company has worked with Bericap to refine the cap design and also with Castle Co-Packers to ensure that the bottle can be easily adapted within the packaging environment.

bottle. The inside diameter of the container is the same as the inside diameter of a standard-finish 38mm bottle, The outside thickness of the finish is reduced by removing the threads and replacing them with grooves. So it is a mirror image of a standard-finish bottle. The cap has to be made with the exact same dimensions as a standard cap, except it is now 37mm in diameter as opposed to 38mm. Amcor also reduced the height of the finish, taking out more material. Groovy technology revolves around the use of a reduced thickness finish for the industry standard 38mm

The end result is 31% less PET in the finish area, and 20 to 25% less resin in the cap. Meanwhile, the drinking experience remains the same for the consumer.

Because the 38mm bottle makes up about 75% of the 13 billion hotfill containers produced in North America annually, the resin-saving potential is substantial

ovalization of the bottle finish that is associated with torquing standard caps onto a hot bottle, eliminating resulting leaks. Bericap’s design facility in Germany worked with Amcor to develop a closure. Prototype tooling was then built in North America, and tests conducted by Amcor on the resulting closures.

Bringing the Groovy bottle to market was a joint effort between Amcor, cap supplier Bericap, and Castle. The closure for LIV Organic (left) uses Bericap's DoubleSeal technology. It eliminates the liner traditionally found in two-piece hot-fill polypropylene caps, using a single-piece construction of high density polyethylene with a built-in sealing mechanism. The advantages are that less torque is needed to affix the cap onto the bottle, resulting in easier opening for the consumer. In addition, it reduces the

Castle Co-Packers, a relative newcomer, that has grown from one filling line to five since it opened in 2005 by nurturing start-up beverage companies, became involved with the Groovy bottle in 2008.

with the tools they need to take a more competitive market stance, especially in emerging nations like China where the fierceness of competition is matched only by the enormous potential of a continuously expanding market.

Systems presented several quality control solutions, the most important being the Surveyor 900, a laboratory X-ray inspection machine that allows plastic bottle cap manufacturers and/or designers to check, using non-destructive non-intrusive analysis, for correct cap matching, performance and seal.

Under an agreement between Amcor and Castle, Amcor agreed to pay for the equipment change parts while Castle provided the line time at no charge. Castle was guaranteed first commercial use of the Groovy technology. The only change parts needed were for Castle’s 12-head Zalkin capper.

Sacmi compression press for single-piece caps

n show this April at Chinaplas 2010 was Sacmi Imola’s Closure and Containers Division CCM48S, which can produce up to 1,200 caps per minute with just 48 molds. Designed and developed for the single-piece cap market, the CCM48S offers a competitive solution for the production of mineral water, hot filling and CAF (cold aseptic filling) caps.

times, low maintenance costs and outstanding flexibility of control, especially as regards extremely short colour changeover times and excellent repeatability of production processes.

The CCM48S features a mold suited to the production of S3014-type single-piece HDPE (high density polyethylene) caps with a diameter of 30mm, weighing just 1.9g. An opportunity for the Division to show off the more general competitive advantages that compression technology offers beverage plastic cap manufacturers: advantages that are enhanced further with Sacmi CCM (continuous compression molding) units, characterised by low consumption, reduced cycle

Then, of course, there is the extreme practicality of using such compact machines and the possibility of integrating them with others such as the innovative CVS in-line quality control vision system. In recent years Sacmi has played a decisive role in developing cap production technology and leads the world in the development of new solutions characterised by high productivity and reduced energy consumption. Solutions, then, that can provide customers

At Chinaplas 2010 Sacmi Automation & Inspection

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Reporting on dispensing trends

laire Phoenix talks to Vicap Systems founder René Wilhelm.

What do you see as the future growth in emerging markets or a stronger cross over between pharmaceutical and beverages?

How do you see the closures market changing?

We see a future for Vicap in many markets. Our advantages: • Functionality: to ensure vitamins or other ingredients remain active • Convenience: for the consumer that means no more hauling around heavy, and sometimes warm, soft drink bottles • Ecology: tap water is becoming a real alternative and also avoids transportation and cooling costs

I can see two trends: On one hand closures are becoming lighter and more ecological, on the other closures are becoming more functional and convenience oriented. With Vicap, beverage concentrates can be dispensed allowing consumers to use tap or fountain water to create their own beverage. How are dispensing closures doing right now? Dispensing closures have been on the market for a few years without a breakthrough. The main reason being that caps are applied, activated and then unscrewed again to pierce the foil before drinking the beverage. Our solution is push, pull, drink and we believe Vicap Systems is the only one with a sports cap spout. We have had interest from major

René Wilhelm

players in the beverage industry that we cannot disclose here. What are the benefits of your dispensing closures? • The beverage can be enjoyed by a simple push and pull • It is light and works with both liquid and powder • It works for all bottle neck sizes • It can work as a bottling application (with tamper evidence) and by hand • It is globally patented. The patents are partly granted and partly pending • The development is complete and it can be produced and filled industrially

Who are your future clients? We have a fairly broad spectrum of potential clients:

• Water bottlers that want to add flavour without changing all the machinery • Retail chains that want to add private label flavours to sell next to their water • Gallon water or fountain water companies that want to give water sales in the office or home environment a boost • Beverage companies that want to fill their beverages in a new innovative packaging format • Nutraceutical companies looking for new ways to distribute their active ingredients • Pharmaceutical companies wishing to distribute their active ingredients by a novel method • Other companies looking for two component applications We have finished developing the cap, are able to fill it industrially and so are ready to go. We are looking for distributors, licencees, franchisees or private label partners that want to seize the opportunities this provides for both powder and liquid.

INCOS dispensing for 50cl beverages formulation using sorbitol as a carrier.

taly’s INCOS Cosmeceutica Industriale, based in Castello d'Argile has introduced Active Caps as the ‘new way to supplement’. The Phil-O-Cap is part of Brand International. Offering numerous formulation opportunities the Active Phil -O-Cap supplied by INCOS, contains 2g of soluble granulate and is designed to be applied to 50cl or half litre bottles. “The granulate contained in the caps is made in our plants by fluid bed granulation process which increases the solubility of the powders,” said a spokesman.

“We have around 400 herbal extracts in our range and by manufacturing the herbal extracts and offering formulation we can satisfy a wide variety of customer requests. “No preservatives are used and we can offer a sugar free

“To activate the cap simply screw the cap on, remove the tamper evident seal and push the upper part of the cap to release the powder. Shake well before using and enjoy a healthy, refreshing beverage with freshly active ingredients. “Formulation possibilities include a weight control option, using green tea and guarana; a detoxifying option with artichoke, fennel, liquorice and milk thistle; plus individual or blended options containing fennel, aniseed, lavender, ginger and cinnamon.”

Offering a shelf life of 24 months the caps can be supplied loose or in packs.

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SPECIAL REPORT 41

Functional drinks

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. . . for children According to Bio2com the children’s vitamin and supplement market is a fast mover. This market is estimated to represent €1 billion in 2010 and to have compound growth of around 11%. From fortified probiotic milk drinks to juice drinks with added vitamins and minerals, Beverage Innovation looks at new moves in functional drinks for children.

Enhanced beverages for infants Zenith International Analyst Laura Knight As the market for functional beverages continues to grow, manufacturers are beginning to explore ways of differentiating themselves in a crowded market.

The Neuro Junior range of six functional beverages from Neuro Brands in the US includes: Neuro Sport Junior (containing calcium, magnesium, chloride, sodium and potassium), Neuro Sonic Junior (containing Omega-3 fatty acids for mental performance), Neuro Trim Junior (containing a form of konjac fibre to promote weight loss), Neuro Sleep Junior (containing chamomile to promote relaxation and lemon balm to promote sleep quality), Neuro Fun Junior (containing Omega-3 fatty acids for optimal cognitive function and calcium for strong bones), Neuro Bliss Junior (containing l-theanine, an amino acid from green tea to promote relaxation and increase focus and concentration).

One way to achieve this is by targeting specific consumer groups or particular niches and their related health concerns. Child friendly functional drinks are a growth area within the global functional drinks market, particularly in the US, where obesity levels amongst children are worryingly high, and where healthy soft drink alternatives, and vitamin and probiotic enhanced beverages, are increasingly commonplace. As parents become concerned over their children’s health and governments encourage consumers to move away from traditional sugar-laden beverages via national health campaigns, the market for functional drinks targeting children has expanded. Worried parents are also seeking a more natural way of treating health issues by purchasing functional foods and beverages, rather than opting solely for medicines. The market has seen many young consumers’ functional drinks emerge, including beverages

designed to target cognitive performance, digestive health, bone health, immunity, obesity, energy, relaxation and general wellbeing. Functionality has been added to the full spectrum of beverage applications, including water, juice and milk, thanks in part to the precedents set by some of the industry’s leading players across the categories, which have helped to identify opportunities for the wider industry. As with all functional beverages, but possibly even more so with children’s functional drinks, manufacturers need to be aware of making unsubstantiated claims. Regulators, such as the ASA in the UK, have recently cracked down on the use of potentially misleading health claims in advertising, such as those relating to children’s immune systems. Manufacturers also need to carefully vet any ingredients that are included in functional beverages marketed at children. Caffeine levels tend to be of particular concern, with

GoodBelly Kids Organic from NextFoods in the US is a fruit drink containing the live probiotic cultures Lactobacillus plantarum299v (Lp299v) and Bifodobacterium lactis (Bi-07) to strengthen core digestive health and boost the immune system. The drink also contains vitamins A, B6, C, E and selenium, plus calcium and vitamin D to promote strong bones and teeth.

Laura Knight

government health bodies such as Health Canada issuing recommendations on maximum daily caffeine intake for children. In Europe, the British Soft Drinks Association (BSDA) has published a code of practice on energy drink marketing,

KIDStrong from US based KIDStrong Enterprises was created by Dr George Murphy, a molecular scientist at Harvard Medical School, who wanted to provide children with a nutritious natural hydration beverage in a bid to combat the growing epidemic of childhood obesity. The drinks include a blend of low glycemic index carbohydrates, 22 vitamins and minerals, and electrolytes to promote energy and prevent fatigue.

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The US based company, B.R.A.T. Diet, has introduced a line of rice milk organic wellness beverages based on the B.R.A.T (bananas, rice, applesauce, toast) diet which is said to be helpful for those with sensitive stomachs, gastro-intestinal issues or during illness such as the flu. The drinks also contain electrolytes to boost rehydration, and are fortified with vitamins and calcium.

which states that energy drinks containing more than 150mg of caffeine per litre may not be promoted or marketed to children under the age of 16. In the functional drinks market, the demand for beverages formulated specifically to meet the needs of children is likely to continue as manufacturers expand existing beverage ranges to include a variant for young consumers, and with new companies entering the market to capitalise on the untapped potential for child-oriented products in the current market. On these two pages is a selection of the latest innovative functional beverages for this age group. This article was written by Laura Knight, Market Analyst

Actimind from Britannia Industries in India is an enriched milk based drink containing a range of nutrients to support young consumers’ development, including B vitamins, choline to enhance memory, and iodine to support cognitive function.

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in Zenith’s Market Intelligence department. Zenith International produces a wide range of market and industry reports, and provides a full range of specialist consulting and technical services to the food and drink industries worldwide. Further details can be found at: www.zenithinternational.com. Zenith’s functional drinks reports include Global Functional Drinks and Global Functional Ingredients, along with the functionaldrinks newsletter. For further details about any reports and services offered, contact the Market Intelligence team on tel: +44 (0)1225 327900 or email: MI@zenithinternational.com

Earlier this year, German mineral water company Bad Brambacher expanded its Vita range of vitamin and mineral enriched drinks to include VitaMineral Kids. The drink has 5% fruit content and has been specifically formulated with glucose, magnesium and six vitamins to meet the nutritional requirements of its young target consumer group.

FOCUS 43

Functional drinks . . . for children

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Packaging functional drinks with sensitive ingredients - for kids Elopak Director System Verification, Dr Gunnar Rysstad In 1994 Tine launched its Litago flavoured milk in chocolate and strawberry flavours targeted specifically as a fun children’s drink in Pure-Pak cartons from Elopak. Using the Pure-Lac system from Elopak the shelf life of the product was extended in 1997 from ten days to six weeks providing added convenience for family life. With the launch of Litago, Tine changed the culture of the flavoured milk in Norway and the market for beverages specifically targeted at children and young people. Over a decade on and Elopak continues to work with its customers all over the world providing package and filling solutions that enable producers to accurately target the needs of the younger consumer markets. One of the most recent launches comes from Poland, where Elopak has worked with several dairies to introduce functional yogurts to the school milk system following legal changes in 2009 that allowed the production of yogurts in addition to white fresh milk for children. Now one year

after the launch of yogurts in schools, the product branded ‘BiFi Mazurski Smak’ will be packaged in Diamond Curve 250ml from Elopak launched in August 2010 to the general consumer market. ‘BiFi Mazurski Smak’ in strawberry and peach fruit flavours will be the first yogurt products of their kind on the Polish market and are 100% natural, contain 50% lower content of sugar and low lactose.

Children’s functional beverages need attention in terms of safety and nutritional value BIFI yogurt contains bacteria cultures of Bifidobakterium type - from which the name BiFi derives. Bifidobacterium bifidum are capable of living in the human digestive tract, forming

The Litago flavoured milk

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bacterial microflora, which has a beneficial affect on health. The handy pack with the larger cap is an ideal package for the kids market, and the carton is already

familiar to school children. The package is also recognised as an ecological carton with the lowest CO2 emission among packages used for filling milk and

dairy products, and these environmental benefits resonate with products for kids. The packaging and filling requirements of functional beverages in general are met with specific processes and technology. Childrenâ&#x20AC;&#x2122;s functional beverages need special attention in terms of safety and nutritional value.

Cartons are familiar to school children

The filling machines must be designed and operated in order to minimise any recontamination, and the packaging material designed to protect the product from filling to consumption. Functional beverages contain vitamins, antioxidants and other valuable substances. These ingredients may be very sensitive to oxygen, light or other external factors. Hence, both filling

BIFI yogurt drink

process and packaging material must be designed to give maximum safety and nutritional value of the product in order for the consumer to achieve maximum benefit.

ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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FOCUS 45

Product and pallet wrapping Waste reduction while retaining product integrity

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As companies adapt to packaging sustainability issues, they are seeking ways to reduce material used in packaging, and reduce waste when the pallet gets to the retail floor and onto the shelf. At the same time, the proliferation of contract packers has resulted in a need for versatile equipment that can be quickly changed over for a variety of products and pack patterns. StandardKnapp has introduced its continuous motion Tritium Multipacker, which uses single, double and triple lane configurations to arrange products in compact patterns for wrapping in film. The patented RoboWand wrapping feature can be positioned at any point above the conveyor to package a desired pack pattern. With an infinite number of paths, the RoboWand can be programmed to deal with packages of any size, meaning shorter changeover times and no changeover of parts. It works at varying speeds and provides wrapping that is tighter and more exact than earlier models. It cuts packaging material consumption eliminating the need for trays and pads. The Tritium Multipacker also has a lower carbon footprint than competing systems thanks to its energy efficient heat tunnel. After products are wrapped using the RoboWand they are sent through the tunnel which shrinks the film around each multi-pack - ensuring a consistent, wrinkle-free bull’s eye and bottom seal. The machine can run fully registered advertising onto the outside printed plastic label.

new products are added, a simple programming adjustment can be made. Nothing needs to be removed as a change part to move from one size to another. For example, with other machines, if a customer had a run of short bottles followed by taller ones, they would have to use a change part and take time to adjust the machine. With RoboWand, the operator would simply use a touch screen to change the programme to the profile for the taller bottle. Changeover is simply by hitting one button, reducing the need for as many people on the floor. There are still mechanical changeover points, although they have been reduced.

Using packaging to increase sales volume Warehouse and discount stores frequently use multi-item promotions to increase sales volumes and packagers need to respond to pack pattern changes. For example, if a customer decides to offer a special discount on an 8-pack of drinks, the equipment has to be able to

The Robowand is easy to align and initial setup is relatively simple. If

Filma offers mobile pallet wrappers for flexibility

StandardKnapp RoboWand film paths wrap the new pack pattern and get it to the shop floor quickly. If the next promotion is on cans a few inches taller, they must be able to easily switch over to the new pattern.

technology, which maintains constant low line pressure, the product is disturbed even less.

With the RoboWand feature, this type of quick changeover is simpler. Printed or registered film can be used to wrap each multi-pack to promote the cost saving multi-pack purchase. The translucent film provides a larger area for product information and allows retailers to stock their shelves faster and with less waste.

One large California juice company has stated that its 2010 goal is to reduce its changeover from one flavour to the next in seven minutes, a far cry from the eight hours it used to take just a few years ago. Companies today look for a system that can be run, maintained, and fixed by a single worker, with quick and easy changeover.

Gentler force - faster operations

The modularly constructed, stainless steel Tritium Multipacker has transparent, safety-interlocking gull wing guard doors giving a clear view of all moving belts and chains, enabling walk-by-maintenance. Many steel chains have been replaced with quieter timing belts that require no lubrication.

Another benefit of a programmable wand is its ability to wrap precisely, reducing the forces that tend to distort a product. If the product can be placed on the conveyor and wrapped with a controlled and gentle movement, even if the conveyor is run faster, the product will not be subject to forces that can cause distortions. While this may not be a big factor in wrapping squat and stable aluminum cans, it definitely comes into play if wrapping tall, slender plastic water bottles. Combined with StandardKnapp’s Zero Gap II

Reducing changeover costs and labour time

The Tritium Multipacker’s operator interface uses simple colour touch-screen technology. Through computer-aided fault recovery, the operator interface reduces mean time to recover (MTR) and increases efficiency, so helping packagers reduce package waste, respond to flexible packaging challenges, and hold down labour costs.

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Pallet wrapping and sustainability

everage Innovation interviewed John Phipps of Arpac (right). How have you seen pallet wrapping change over the last five years? Most companies are requiring the use of less film to unitise the product for shipping. Everyone is looking for the balance between going green and maintaining pallet integrity. In the beverage industry, what are the most commonly used pallet wrappers? The most common would be high speed ring wrappers to keep up with the throughput rate needed. But machines vary from application to application. Turntables, photocells for the automatic detection of pallet height and motorized prestretch systems seem to be a few of the benefits of the latest models - which do you consider most essential? All of these features have become standard features in the stretch wrapping industry. Prestretch is essential as the need to use less film per pallet while maintaining pallet integrity becomes the battle cry not only in the beverage industry but every industry.

’Flexibility’ seems to be the mantra of many sectors of the beverage industry this year. How does this apply to pallet wrappers? It applies in the need to maintain product unitisation while processing a large variety of product sizes and configurations. Environmental sustainability is also high on many companies’ agenda - I am aware of thinner films coming in for many applications from labels to wrapping - what sort of challenges does this pose? These new multilayered films have a layer of polyolefin that prevents the bleeding of the cling through the film. This can present a challenge in maintaining the pre-stretch levels desired. What about multiple types of product on pallets and packaging distortion?

Amcor PA HP WNW stretch wrapper

This is where the correct combination of pre-stretch and film force come into play. The prestretched film’s memory must also be used to unitise the product - not just film force applied to the load. What are the big issues for Arpac right now?

Power series swipe arm stretch wrapper

I would not call it an issue but a challenge. Arpac’s big challenge right now is to continue our aggressive AM2 process improvement plan, while

meeting the increased demand for our products and services. Arpac is currently the fastest growing stretch wrapping company.

Arpac PA Series Plus (left), RTAC (centre) and WNW Pro Series (right) © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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INSIGHT 47

Bev tech

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Beverage Innovation technical news

Sludge processing controls

Individual digital printing designs

Following implementation of the EU’s Urban Waste Water Treatment Directive, greater use is being made of the high calorific value of sludge by incineration to capture this latent energy source. Endress+Hauser has appointed Denca to install a £500,000 incinerator control system to manage a £90 million JV for United Utiliies in the UK, being delivered by Veolia Water Solutions and Costain Ltd.

At its Hassloch plant in Germany, Ball Packaging can now produce beverage cans printed either the conventional way or with photorealistic custom designs at resolutions up to 600 dpi. A first vanguard of customers is already using the new technology to market small special-edition production runs. The images pass directly from computer to production line without any need to make up a printing plate. This is not just a time saver; it means every container can be printed at top quality with a different design.

Dual cleaning solution Biodegradable packaging board

Econosan sanitising tunnels are available in two versions: one using fresh water suplies while the other recirculates the water using mains water only for make up. Complying with UK and EU standards they have solenoid injector pumps for accurate dosing of santising fluid and bayonet fitting spray tips.

Stora Enso is meeting demand for biodegradable packaging solutions by expanding its selection of biopolymer-coated packaging boards. Using patented biopolymer coating technology biodegradable coating options are available for a number of board grades for use in cups, plates, trays and folding cartons. The paper cups used at the Finnish Pavillion at the World Expo in Shanghai were made from biodegradable Cupforma board.

Zeolite based drying system Automatic modular systems offer up to 10,000-12,000kg/h capacity for stable and gentle drying, of plastic granulate materials all without compressed air or cooling water. Italian

plastics ancillary equipment producer MORETTO uses zeolite a mineral of volcanic origin as molecular sieves. The Flowmax system combines new X MAX dryers and the Flowmatik device to meet drying volumes up to 5,000kg/h. A particular feature is the constant performance of this multi-tower system. While one dryer is in regeneration the other units are in operation. The resulting low energy costs promise rapid ROI and competitive advantage.

Macrolex Red A Lanxess is meeting market demand for red dyes to colour plastics with Macrolex Red A - a high tinting strength and a brilliant alternative to halogen bearing products with a colour index of Solvent Red 135. (SR135). A soluble, organic dye suitable for use in amorphous and semicrystalline engineering plastics it is characterised by good thermal and light stability and good weatherability. Colour can range from transparent to full colour.

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Bev tech ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Injection molding control Arburg's demonstration setup with the six-axis robotic system, operated using the Selogica user interface, was a real crowd-puller at Plastpol 2010. Customers experienced for themselves the simplicity of programming using the Arburg control system. Michael Hehl, Managing Partner and Spokesperson for the Arburg Management Team said: With the Selogica Assistant, we are once again treading a new path as pioneers in injection molding technology.â&#x20AC;?

Printing ink progresses Wolke Inks & Printers, the product coding experts from Germany, will be displaying its latest coding developments at this yearâ&#x20AC;&#x2122;s FackPack in Nuremberg. The innovative systems m600 advanced and m600 basic have become even more sophisticated and now provide users with maximum benefits, including full orientation, yet at minimum expense.

Beverage dispense tubing Saint-Gobain Performance Plastics (SGPPL) introduces safe and high-performance connections solutions for food and beverage applications, including dairy product transfer and beverage dispensing. Beverage solutions minimise potential for bacterial growth and protect flavour consistency while withstanding extreme temperatures, corrosion, and varying pressures.

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TECHNICAL NEWS

Bev tech

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Chute box dumper Flexicon Europe has announced an Open Chute Box Dumper for safe discharging of bulk solid materials when dust containment if not required. The Box Container lift assembly is tipped hydraulically to 45 or 60 degrees into receiving vessels with a motion dampening feature at the termination of container rotation. Available with optional receiving hoppers to transport discharged material to any plant location.

Tamper resistant labels

Sacmi Stretch blow forming Sacmi will be showcasing its new SBF (stretch blow forming) technology at this year’s K 2010 show from 27 October-3 November. Twelve models with from 6-30 blow stations will be presented along with a dual cavity mold able to produce two half litre bottles or one 1.5-2 litre bottle. The stretching rod with electro-mechanical control, allows the stretching speed to be adapted at any time.

Multi-docking loading bay lift Edmolift manufacturer and supplier of scissor lift tables, loading bay equipment, goods lifts, ergonomic lifters and work positioners - will use IMHX 2010 for the worldwide launch of its brand-new, pit-free MultiDock loading bay lift on stand 18M145. Requiring virtually no installation, the MultiDock can be put into operation within 15 minutes of delivery. The company claims that with its twin operator safety zones and a full perimeter safety edge, roll cages are offloaded in complete safety by one man in half the time.

Counterfeiting and pirating accounts for 5–7% of world trade. Clarifoil labels use environmentally friendly materials while integrating tamper-resistant features. The labels are produced from cellulose acetate making them entirely compostable. Clarifoil is available in Matt, Satiné, Semitone and Gloss finishes. The interguard range of films for tamper evident labels can be applied efficiently by fully automated plants.

Respiratory protection system Diversified technology company 3M has introduced a new range of powered and supplied air respiratory protective systems for the food production industry. 3M Versaflo Respiratory Protective Systems supply clean, safe air to the workers’ breathing zone and so allow them to work comfortably for long periods. 3M Versaflo TR-300 Powered Air Respirator range uses an intelligent lithium battery with a charge indicator and electronic alarm in case of low battery or low air flow.

New deep grip technology PTI Europe of Switzerland in partnership with Sidel is marketing a break through process using injection stretch blow molding to create a new type of container handle. Jointly developed with Procter& Gamble Deep Grip packaging has more than 25mm grip depth, offering superior comfort and handling ability.

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Bev tech EU Academy for CO2 refrigeration The European CO2 Refrigeration Training Academy has been set up in the UK by The Huurre Group as a centre for training engineers and end users in CO2 technology. This includes subcritical, cascade and transcritical CO2 refrigeration systems, all under one roof. Based on a mini-supermarket format, it has high and low temperature display cases and a functioning walk-in cold room.

Lightweight Euro containers Mad About Boxesâ&#x20AC;&#x2122; heavy duty euro containers are robust and hardwearing, so suited to the rigours of road haulage. They stack and are available with perforations in the sides and bases, which allow air to circulate around the products.

Taking over from traditional forms of packaging such as cardboard, plastic is becoming the preferred choice in many supply chains. Plastic stackable boxes are reusable, returnable and recyclable. This reduces waste - a major benefit for companies trying to reduce their carbon footprint and comply with the European Packaging Waste Directive. They are lightweight with handgrips to facilitate simple handling and so reduce the chance of muscoskeletal disorders.

Long life plastic screws offer ROI Durable and sturdy plastic screws from Groche Technik of Kalletal, Germany will be on show at the K Show. These feedscrews have a lifespan of some three to four times that of conventional plastic screws. Because of the special tungstencarbide coating, essential for the processing of aggressive plastics compounds in the injection moulding, MIM, extrusion and thermoset industries, the investment can be fully justified in terms of downtime and company reputation - despite the increase in initial cost. ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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TECHNICAL NEWS 51

Products and services

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Reach thousands of decision makers in the beverage industry worldwide by advertising in the Beverage Innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@foodbev.com

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Flavours, colours and ingredients Colours

Flavours and flavouring

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

For all your beverage advertising needs, call +44 (0)1225 327862 Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

foodbev com A world of food and drink

Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/beverage 52 MARKETPLACE

www.foodbev.com/beverage Issue 78 - September 2010

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Flavours, colours and ingredients Flavours and flavouring

Machinery and equipment

Fruit juices and compounds

Caps and closures

DAMZY© CLIP

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com The Damzy© Clip opens, closes, preserves...

Flavours, colours and ingredients Fruit juice concentrates William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com

Fruit juice

Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Caps and closures Ingredients

www.kerry.com www.foodbev.com/beverage Issue 78 - September 2010

MARKETPLACE 53

Products and services

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Machinery and equipment Labelling

Conveying

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

Filling machinery

SACMI FILLING S.p.A. Via Enzo Ferrari, 1 43058 Ramoscello di Sorbolo (PR) Italy Tel: +39 0521 695411 Fax: +39 0521 695401 E-mail: info@sacmifilling.it

Labelling

P.E. Labellers S.p.A. Via Europa 25 46047 Porto Mantovano (MN) Italy Tel: +39 0376 389311 Fax: +39 0376 389411 www.pelabellers.it Email: pelabellers@pelabellers.it

SACMI LABELLING SACMI VERONA S.p.A. Via Dell’Industria, 2/A 37060 Mozzecane (Verona) - Italy Tel: +39 045 6347511 Fax: +39 045 6347559 E-mail: sacmilabelling@ sacmilabelling.it

For all your beverage advertising needs, call +44 (0)1225 327862

America’s premier beverage awards brought to you by American Beverage Association IBWA FoodBev Media

Packaging Bag in box dispensers

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Akline Armfield BASF BDW technologies Hungary Bericap Brau CHR Hansen Corvaglia CSI Frutarom Husky Rudolf Wild SIAL Sidel Smartseal Symrise Tetra Pak Water Innovation Awards William Ransom

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Shrinkwrapping machinery

13 17 2 45 37 51 15 35 28 23 60 27 44 49 31 5 9 59 43

ENTER NOW For more information, visit www.interbevawards.com Process equipment

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Tel: +39 0173 615636 Fax: +39 0173 615633 Website: www.watersystems.it Email: info@watersystems.it Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

For all your beverage advertising needs, call +44 (0)1225 327862

www.foodbev.com/beverage Issue 78 - September 2010

Click here to subscribe Please turn to pages 52 and 53 for more marketplace entries

Packaging Closures

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info.uk@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

“Latin America leaders in Closures manufacture”

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe

Europe: Seaquist Closures Löffler GmbH D 94078 FREYUNG Tel: +49 8551 975 234 Fax: +49 8551 975 180 E-mail: infobevctl@aptar.com Website: www.aptar.com

Viscose Closures Ltd Fleming Way Crawley, West Sussex RH10 9JY, United Kingdom Tel: +44 (0)1293 519251 Fax: +44 (0)1293 540005 E-mail: sales@viscose.co.uk Website: www.viscose.co.uk Leading suppliers of sports caps, plastic and aluminium closures for still and carbonated products.

Foil Capping & Sealing

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk World leaders in foil capping presses and sealing technology

Services

North America : Tel: +1 416 54 38 055 Latin America Tel: +52 (33) 3628 1938 Asia Tel: +86512 6260 2555 Sports closures and dispensing systems for plastic packaging. Your partner for success in the beverage market.

Global beverage industry information specialists: research, reports, consultancy, projects and data management.

Issue 78 - September 2010

What’s in it for YOU? • Industry expert opinions, news and innovations • Interviews with the biggest names in the beverage world

Canadean 12 Faraday Court, Rankine Road Daneshill, Basingstoke Hants RG24 8PF United Kingdom Tel: +44 (0) 1256 394224 Fax: +44 (0) 1256 394201 E-mail: info@canadean.com Website: www.canadean.com

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MARKETPLACE 55

Events

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The place to be - events taking place in September and October

Events in brief Speciality & Fine Food Fair 2010 5-7 September, London, UK The Speciality & Fine Food Fair is the UK’s leading event aimed at food and drink buyers from the speciality and fine food industry.

3rd Australian Food Safety Conference 7-9 September, Melbourne, Australia The conference will explore a variety of issues that affect food safety and examine the relationship between regulatory agencies and the food industry.

China Brew China Beverage 2010 7-10 September, Beijing, China The international brew and beverage processing technology and equipment exhibition.

Asia Fruit Logistica 2010 8-10 September, Hong Kong, China Asia’s leading trade show for the international fruit and vegetable business.

the Netherlands

Lunch!

This conference aims to tackle the challenges faced by manufacturers and suppliers in sourcing ethical and sustainable products.

30 September-1 October, London, UK

Sustainable Packaging Forum 14-16 September, Arizona, US The Sustainable Packaging Forum will focus on sustainable packaging practises, business strategies, critical issues and key technologies.

Intrafood:10 15-16 September, Kortrijk, Belgium Intrafood is a chance for suppliers to present their raw materials, ingredients, additives, semi-finished products, components and knowledge.

Food Ingredients South America 2010 21-23 September, Expo Centre, Norte, Sao Paulo, Brazil FISA 2010 - Business platform for the food ingredients industry.

Retail Business Russia

The only dedicated trade show for the food-to-go industry.

The Irresistible Gluten Free Show 2-3 October, Melbourne, Australia Discover gluten-free recipes, gluten-free products, shopping tips and more.

Packaging Innovations 7-8 October, London, UK Innovations, eco solutions and technologies.

Natural Products Expo East 2010 13-16 October, Boston, US The largest natural, organic and healthy products trade show on the East Coast of the US.

SIAL 2010 17-21 October, Paris, France

SupplySide West

IPA 2010: World Food Process Exhibition

SupplySide West is the world’s largest event for healthy and innovative ingredients, with 1,200+ booths.

Food Proteins Course

Retail Business Russia 2010 will bring the chief executives of the Russian retail sector together for the 9th International Congress at the Radisson Royal in Moscow.

28-30 September, Soesterberg, the Netherlands

17-21 October, Paris-Nord Villepinte, France

An overview of the plant and animal-based proteins currently available for food applications.

Hogatec 2010

Preparing for Stevia Approval in Europe

IPA, the World Food Process Exhibition, will showcase a range of equipment, machinery and technology dedicated to the food and packaging industry.

29 September, London, UK

Organised by Messe Düsseldorf GmbH, Hogatec is a hospitality services industry show.

A guide to optimising the opportunities of stevia. At the Radisson Blu Portman Hotel.

InterMopro/InterCool

Food Ingredients Asia 2010

12-15 September, Düsseldorf, Germany

29 September-1 October, Jakarta, Indonesia

Food process technology.

Fi Asia is described as being ‘a gateway to the major markets in the ASEAN region, with events in Indonesia, Thailand, Vietnam and the Philippines’.

F&B Ingredient Source Conference 14 September, Amsterdam,

exhibition where renewable energy suppliers demonstrate new products and technologies.

SIAL is a global food exhibition including alcoholic and nonalcoholic beverages.

9-10 September, Moscow, Russia

12-15 September, Düsseldorf, Germany

The newly developed ProShape process from Krones will be on display at the K Show 27 October-3 November in Düsseldorf, Germany

GFSI Food Safety Day

19-23 October, Las Vegas, US

Luxe Pack Monaco 2010 20-22 October, Monaco Luxe Pack brings together the talent, passion and expertise of packaging and material manufacturers.

18 October, Tokyo, Japan

Food Ingredients India

The GFSI Food Safety Day is a chance to gain knowledge on food safety and updates on the Global Food Safety Initiative.

22-23 October, Mumbai, India

European Future Energy Forum 2010 19-21 October, London, UK The European Future Energy Forum 2010 features conference sessions, workshops and an

Fi India is the event for sourcing new and innovative ingredients.

Nutraceuticals and Functional Foods 25-26 October, London, UK SMi’s 11th annual Nutraceuticals and Functional Foods conference. Held at the Copthorne Tara Hotel, London.

56 EVENT PREVIEW

www.foodbev.com/beverage Issue 78 - September 2010

Brave New World

Peter Schwarz - futurist and co-founder of San Francisco based Global Network

ew product development is at the heart of this industry and for most companies it relies on consumer research. But sometimes it pays to look further into the future. Peter Schwarz - futurist and co-founder of San Francisco based Global Network spoke earlier this year at the DSM conference. Best known for his work on films such as Minority Report and, currently in production, Ridley Scott’s ‘Brave New World’ starring Leonardo di Caprio, he handed on some nuggets of strategic thinking. “The question we are asking is: we are all in the white water right now - when will it be smooth sailing again?” Were you surprised by the flash crash on Wall Street? You should not have been - it cast a shadow in advance so you should have picked up on those early signals - in fact the first warnings came from the Stanford Institute as far back as ’72 and ’73. National debt has proved to be sustainable, prolonged by high unemployment. Goldman Sachs raised capital against this debt and as Financial Expert Nouriel Roubini just said, we are now $1.3 trillion in missing debt. That is ten times bigger than the investment banks hold. How come the BIS in Basel did not realise the debt level. Surely someone had a good idea of what was going on? We need to be aware of all oncoming crises. We have had a taster of disease with the H virus and N virus - these are just rehearsals for the pandemic which one day will happen. Google has funded a pan defence network for the detection and communication of pandemics. And the US spends $40 billion on operation bio shield. Is this good use of tax-payers money? And as for the cost of terrorism we are all paying a ‘Bin Laden’ tax on our flights. He has cost every country billions in extra security. We know there is a worm in around 12 million computers - that’s illegal online activity.

Yes we have smart grids to prevent them becoming infected, but what happens when they do and we lose open internet control? That could cause enormous disruption. So what if we have to redesign the internet? Be prepared for it. Some people are politically and some are financially motivated to do this. Volatility is driven by hedge fund behaviour, ie those who speculate in food, oil, gas and other minerals. This amplifies relatively modest movements and can be the tipping point for a stable economy.

There are so many elements to sustainability - we need to take care of that I am an old hacker and I am always aware of changing technologies and turbulence in the background. But for all that doom and gloom, the world is in pretty good shape. Do you know that the last ice age ended in months not years - when the weather changed rapidly and disruptively? We are living in a stable warm period but it could easily become much warmer and wetter - like Brazil, with crocodiles breeding quickly,

Peter Schwarz or it could get suddenly colder like the North Pole and we all find ourselves as fossils. Over the next 50 years it is very likely we will lose Bangladesh - it is below sea level. 100 million people need to go somewhere and they cannot afford to move - this could be the worst human tragedy in human history. Climate change began a century ago with the onset of the industrial revolution and there is no stopping it. There are already tragedies happening before our eyes. Thanks to dams in China the Mekong delta is now 60% saltier so less rice is grown. There is going to be conflict over water - this is already happening on the Tibetan plateau. Jakarta and Indonesia cannot survive as they are because water, fuel and coal are needed in such great quantities by the US, China and India. It is the renewables we need to concentrate on - biofuels, maybe nuclear and we need to learn more about CCS Carbon Capture Sequestration. When it comes to biofuel, it is that which is sugar cane based that is worth doing. If you are looking at using sugar beet, wheat, straw, corn or wood, my response there is a big NO! We need to look further into synthetic biology based fuels. At one time solar and wind power were regarded as strange technologies but are now accepted, so we have to move on and quickly.

We need to move on from standard nuclear reactors to micro nuclear reactors. There are two running now in the US, and Russia has 35 to power off shore drilling - some are on barges part way to the Arctic. Singapore also has nuclear plants on offshore barges. These are very small scale and so less dangerous than standard nuclear plants. But we must also look at nuclear fusion from the aspect of sun and laser fusion - using deuterium (a capsule of hydrogen) which is currently in use by the Canadian government. You are probably aware that a UN Committee is looking into geo-engineering - changing the climate using planes and sailboats to either promote rain or reduce sunlight. We are at the early stages of the next scientific revolution. Look at the number of science degrees per person in Finland, France, Korea, UK, Spain, Japan and Germany. We have discovered dark energy and now know that the universe is expanding at a great rate. With more scientists than ever before, there is going to be huge expansion in knowledge of atoms, MRI and, of course, biology. We now have regenerative medicine and synthetic biology is now possible where once it was just empirical. We have had the first cell (DNA) programme designed by computer using Amoris DNA sequencing.

www.foodbev.com/beverage Issue 78 - September 2010

EXPERT OPINION 57

Brave New World

Immigration is already happening, from Africa and Asia to Northern Europe, and from Latin America to the US. You need them, but do you want them? You’ve stopped having babies. They haven’t. The US and Europe are now 40% white, 40% immigrant mix, 10% black and 10% Asian. But there is a problem on its way. Those over 35 years old are not so violent. But those

We have a new set of global philanthropists - Larry Page, Sergey Brin, George Savos, Pierre Onidyar, Richard Branson, Bill Gates. These men have more influence and more money than most countries and so benefit the globe through their own interests. We have very powerful economic and demographic forces to drive the flow of information, the education of people and so wealth creation. What we need is a global environmental protective agency.

Brain, vision, senses - we will be able to prolong life and those who can, will pay to stay young. By 40 many will be taking anti-ageing drugs. I will probably live until I am 120 (I can afford it) but our children may live until they are 200, 300 even 500 years. We will be measuring our lives in centuries. And our children will be near immortal. So choose your partner wisely.

Singapore is the bestgoverned country on earth. It has invested in people and knowledge, not physical resources. China is also a knowledge economy, a modern autocracy. Here you have interests and alliances, versus laws and institutions.

So, the next scientific revolution is happening now. For instance, with life prolonging ingredients such as DSM’s resveratrol. Remember wealth is created through the brain not the body.

We have already seen the end of retirement - it’s over. Pension funds have not been designed for us to live to 100 years old. At 60-65 you can be healthy, young and vigorous. We are going to see a new older workforce aged 75-85 - both because you have to, and because you want to.

Look at physical enhancement; we can now give an older person the vision of a five year old through cataract surgery. We can use advanced prosthetics, which are wired into the system, and controlled by the brain. So we have created the first cyberman. By 2030 we will have the first Enhanced Olympics.

remaining in Africa and South Asia will be young men aged 18-35 - which is a highly disruptive mix and can lead to violence and war.

The need to use less energy and less water is essential if we are not to have a profound impact on the environment. We are now at the stage steam was in 1850. The giants of the next century will be the scientists.

We can now use bacteria to produce fuel. For instance sugar can be used to make ethanol and diesel fuel. The next industrial revolution will use more polymers and sophisticated materials than devices.

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I believe in continuous evolution. Already we have two billion people living remarkably well. What we are aiming for is for 6 billion people to live remarkably well. If we look at the human progress achieved in the last 20 years and our awareness of environmental and government relations, this is achievable.

With profits comes responsibility and the larger economies need to give up some of their national benefit for the common goal. No more free-riding. In global economic issues we have to find the mechanism to improve coordination between the seven advanced economies.

There are so many elements to sustainability - and collectively we need to take care of that.

The most important thing is innovation - whether it is for a greener economy or new drugs.

DSM CEO Lendeert Staal concluded the conference by noting that “the pessimist is better informed,” but most importantly, “sustainability is achieved through the right response to constant change.”

To find out more about the future, or to contact Peter Schwarz, visit www.globalnetwork.com

58 EXPERT OPINION

www.foodbev.com/beverage Issue 78 - September 2010

Making an even bigger splash in 2010

Now open for entries

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17 exciting categories

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